A

PROJECT REPORT
ON

A STUDY ON EFFECTIVENESS OF PROMOTIONAL SCHEMES

AND SALES SERVICE OF ABHYAAS ACADEMY
A Project Report submitted to Hyderabad Business School in partial fulfillment of
the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(SESSION: 2012-14) - MBA VI TRIMESTER

Submitted by
B. Arun Kumar
2225113104
Under the guidance of
Dr. U. Devi Prasad Ph.D
Associate Professor

GITAM University
(Declared as deemed to be university u/s 3 of the UGC Act, 1956)

Rudraram, Patancheru (M), Medak Dist., Andhra Pradesh,

India.pin 502329, ph: 08455-220058 Fax: 08455-220059
Email: hyd.bschool@gitam.edu Website: www.ghbs.in/www.gitam.edu

DECLARATION

I hereby declare that this Project Report titled Identifying the Gaps in the process excellence of
Pre acquisition of Client data to conversion rate at Lodha group submitted by me to the
Hyderabad Business School, GITAM University, Hyderabad, is a bonafide work undertaken by
me and it is not submitted to any other University or Institution for the award of any degree
diploma /certificate or published any time before.

Name and Roll. No of the Student

B. Arun kumar

2225113104

Signature of the Student

CERTIFICATE

This is to certify that the Project Report title Identifying the Gaps in the process excellence of
Pre acquisition of Client data to conversion rate at Lodha group submitted in partial
fulfilment for the award of MBA Programme of Hyderabad Business School, GITAM University,
Hyderabad, was carried out by under my guidance. This has not been submitted to any other
University or Institution for the award of any degree/diploma/certificate.

Name and Designation of the Guide

Dr. U. Devi Prasad
Associate Professor
Hyderabad Business School
GITAM University
Hyderabad

Signature of the Guide

ACKNOWLEDGEMENTS
I take this opportunity to express my profound gratitude and deep regards to my guide Dr. U.
Devi Prasad for his exemplary guidance, monitoring and constant encouragement throughout
the course of this thesis. The blessing, help and guidance given by him time to time shall carry
me a long way in the journey of life on which I am about to embark.

I also take this opportunity to express a deep sense of gratitude to Abhisish jashwal ,
Marketing head, Lodha group, for his cordial support, valuable information and guidance,
which helped me in completing this task through various stages.

I am obliged to staff members of Lodha group, for the valuable information provided by them
in their respective fields. I am grateful for their cooperation during the period of my assignment.

Lastly, I thank almighty, my parents, brother, sisters and friends for their constant encouragement
without which this assignment would not be possible.

Abstract
We tend to think that Real estate comprises of only flats, houses and buildings but many of them
dont know that Real estate is more than just building flats, it comprises of everything from
building houses to building countrys infrastructure. Each and every sector whether it be
industrial sector, Software Company or be it any firm or organization each of them needs support
of Real Estate as a whole because for any company to develop they need their own infrastructure
and for that comes in the scene REAL ESTATE.
Real estate sector is the favored destination globally for investors, developers and NRI .It is
driven by investor-friendly government policies and increasing globalization. It is the second
largest employment generation sector and it contributes 6.3% of Indias GDP. The current FDI is
$4 billion and expected to touch $25 billion in 10 years. The boom in the real estate or the
increase in the real estate sector is because of the following factors:

Rapid urbanization
Growing trend towards nuclear families
Rural-urban migration
Ever developing infrastructure
Higher income level
Housing demand

This report covers the following:

Introduction to the Real Estate world.

History of the brand COSMIC as a company & their functioning.

Marketing strategy of Cosmic.

Limitations that came across while making the project

After that, functioning of the real estate is explained using an example of a figure and the factors
which are involved in driving Real Estate more in the economy. This report also explains the
kind of work that was assigned to me related to marketing research and sales and the scenario or
the working environment in which we had to pitch in the investors as well as the dealers and

brokers, who are ready to work as channel partners and to study the style of working of dealers
and brokers while they look for or pitch their customers.
Project title is Identifying the Gaps in the process excellence of Pre
acquisition of Client data to conversion rate at Lodha group . Nowadays the

real estate sector has growing day by day. Real estate sector has increased which witnesss
phenomenal growth from last 10 years. So by this study The Researcher can find out
effectiveness of promotional schemes, sales and services of Lodha group .

Table of Contents

Contents
INTRODUCTION

Page Numbers
6

INDUSTRY PROFILE

15

LODHA PROFILE

37

DATA ANALYSIS & PRESENTATION

42

SUMMARY & FINDINGS

49

CONCLUSION

52

BIBILOGRAPHY

54

QUESTIONNARE

56