Documente Academic
Documente Profesional
Documente Cultură
Course Objective
References
Alexis Leon, Enterprise Resource Planning,
Second Edition, Tata McGraw Hill, 2008.
2. Alexis Leon, ERP Demystified, Edition, Tata
McGraw Hill, 2008.
3. Jagan Nathan Vaman, ERP in Practice, Tata
McGraw Hill, 2008
4. Mahadeo Jaiswal and Ganesh Vanapalli, ERP,
MacMillan India, 2006
5. Summer, Enterprise Resource Planning, Pearson
Education, 2006.
6. Vinod Kumar Grag and N K Venkitakrishnan,
ERP Concepts and Practice, Prentice Hall of
India, 2006.
1.
UNIT NO
CONTENT
PARTICULARS
I
Overview Of Enterprise System
II
Planning, Evaluation And Selection Of ERP System
III
ERP Software Solution
IV
Maintenance Of ERP
V
Extended ERP System
UNIT I
Overview Of Enterprise System
1.1
software.
An enterprise system is a packaged application
that supports and automates business processes
and manages business data. They come with preimplemented and customizable modules that
reflect best practice for common business
operations. Business data from different
functional areas are
integrated and kept consistent across the
organization. A characteristic of enterprise
systems is their complexities both in terms of
business data and in the way they affect the
organization's business practices and individual
work tasks. The term enterprise system is often
used synonymously with enterprise business
application or with the more restricted term
enterprise resource planning (ERP) system. We
will in this document base the discussion on ERP
systems, though the conclusions are equally valid
for other types of enterprise systems.
The idea of packaged enterprise software, thus, is
to develop a
solution that incorporates common tasks and data
in companies and reflect best practice in the
industry. Many of the modules of enterprise
systems are implemented in close collaboration
with industry partners to ensure that they provide
state- of-the-art functionality. In this way, the
package is applicable in most organizations, and
less efficient organizations can use it to raise the
standard of their internal business processes.
regular intervals.
Each department defines its data according to its
own goals and priorities. They use the data for
different purposes and may end up with slightly
inconsistent records with partly overlapping
information. For example, the purchasing
department
needs the names and addresses of vendors, price
lists of all vendors products, and information
about the vendors deliveries and reliabilities. To
the finance department, a vendor is associated
with an account and linked to information about
its bank, payment conditions and other financial
data. Even if the same type of information is used
in different system, thus, the perspectives are
different and the records are not necessarily
compatible. In the past this led to departmental
software that each kept information about the
same entities. When information had to be
exchanged, like when the Accounts Payable
system was to
process invoices from purchasing activities,
information had to be transferred from one
system to another Since no system saw the
complete picture, the information maintained by
different systems was often inconsistent,
incomplete, and a different levels of granularity.
This was not necessarily problematic for the
departments themselves, but could cause
considerable problems when data about the
complete process was to be collected. Data had to
1.2
Evolution
The evolution of ERP systems closely followed the
spectacular developments in the field of computer
hardware and software systems. During the
1960s most organizations designed, developed
1.3
Risks
Many managers understand the risks involved
with new software and put
all their effort into minimizing them. What many
fail to realize is the high risk associated with
existing applications that will be retained the
most onerous of these being bad data in current
system. One of the best hedges against risk is the
use of a proven methodology, which will ward off
risk, but a contingency plan is still absolutely
necessary. Organizations have faced disaster
unless the process is handled carefully. Example
are Harshey Foods installation of SAP AG, they
were three months late, thus missed busiest
business season of 1999, sales dropped by12.4%.
Whirlpool also had problems in its SAP
implementation, others were Dow Chemicals,
Boeing, Dell Computer , Apple Computer etc. the
only that differentiates successful and flawed or
failed implementations is the way in which risks
Benefits
interest, the carrying cost s can be between 2530%. Improved manufacturing practices lead to
fewer shortages, labor savings may be 10%
reduction in direct and
indirect costs. Improved procurement practices
lead to better vendor negotiations for prices, say
5% or more reduction.ERP Systems provide
negotiation information, such as projected
material requirements by commodity group and
vendor performance statistics. Improvements in
customer service can lead to fewer lost sales and
actual increase in sales, say 10% or more.
Improved collections procedures can reduce the
number of days of outstanding receivables,
thereby providing additional available cash.
The intangible benefits of ERP:
With a common database from ERP,
accounting no longer requires duplicate files and
redundant data entry. Financial reports can be
easily customized to meets the needs of various
decision makers. Financial projections can be
based on detailed ERP calculations for future
requirements. ERP systems help establish realistic
schedules for production and communicate
consistent priorities so that every one knows the
most important job to work on at all times.ERP
helps sliminate many crisis situations, so that
people have more time for planning and quality. It
offers several advantages to the MIS function.
Other factors are lower
implementation and systems management costs,
1.4
Fundamental Technology
Enterprise Resource Planning (ERP) plays a critical
role in business, requiring people to have a
general understanding of the key components of
ERP to function well in any organization.
Businesses have been transitioning to computer
technology at an increasing rate since the advent
of the desktop computer in the early 80's. The
focus of computer technology in business has
always been to increase productivity through
information management. Since the introduction
of the Internet and advances in networking
technologies and software, businesses must
implement some form of computer technology to
Hardware
The size of an organization dictates the type of
hardware used in an ERP system. For small
businesses, the hardware component of an ERP
system could be a single microcomputer or a few
microcomputers connected together over a local
Software
ERP software encompasses most business
processes and, according to the Department Of
Defense, U.S. Enterprise Solutions Competency
Center: The activities supported by ERP systems
include all core functions of an enterprise,
including
financial
resources
operations.
vendors are
products that provide specialized functionality to
augment the core, such as Advanced Planning
and
management, human management, and
Increasingly, ERP offering bolt-on
Scheduling (APS), and Customer Relationship
Management (CRM) .
ERP software design uses a best business
practices approach that helps ensure data
accuracy and integrity. For example, all
accounting software design forces users to enter
financial data according to the rules of generally
acceptable accounting practices (GAAP)
standards. This GAAP standard helps ensure that
financial statements and reports reflect the true
financial condition of an enterprise. Accounting
software achieves this conformity by controlling
the entry of financial information into the
software program. Similar types of strictstandards used in ERP software conform to
industry standard business practices throughout
the ERP software, including bolt on products.
According to author Jim Welch: Companies can
learn from lessons of past implementations. Many
programs were overly focused on IT functionality
at the expense of business process development.
As a result, their expected benefits were
compromised or delayed. Conversely, the best
Software Vendors
The major players in ERP software are
Oracle/PeopleSoft and SAP and both companies
are highly respected in the ERP industry. While
there are competitors, these two companies
dominate the market with nearly 20 billion in
combined annual revenue, with Oracle at $10
billion and SAP at $9.7 billion. This does not mean
these two software companies
represent the best ERP solution for every
business. Indeed, one of the most important
elements of acquiring an ERP system is due
diligence to find the right application software for
the business, or, according to Dustin Alexander of
Global Shop Solutions; you can't invest too much
time in the evaluation process.
The selection of the software component (s) of an
ERP system is one of the single most important
issues facing a business considering an ERP
implementation. Most businesses do not have the
IT staff to oversee and manage the entire
acquisition process, which requires careful
management scrutiny from
many different angles to safeguard the IT
investment. Depending on the size and scope of
the ERP acquisition, a business can expect to
1.5
Issues to be considered in
planning, design and implementation of cross
functional integrated ERP Systems
Implementing an ERP causes massive change that
needs to be carefully managed to reap the
benefits of an ERP solution. Critical issues that
must be carefully considered to ensure successful
implementation include commitment from top
management, reengineering of
the existing processes, integration of the ERP with
other business information systems, selection
and management of consultants and employees,
and training of employees on the new system.
CRITICAL IMPLEMENTATION CONCERNS
as
much a technological exercise but an
organizational revolution. Extensive preparation
before implementation is the key to success.
Implementations carried out without patience and
careful planning will turn out to be corporate root
canals, not competitive advantage. Several issues
must be addressed when dealing with a vast ERP
system, and the following sections discuss each of
them in detail.
Reengineering
Integration
was rather
departments that made the mistakes had ample
time to correct them
The information flow slow, and the
before the errors started affecting the other
departments. However, with tight integration the
ripple effect of mistakes made in one part of the
business unit pass onto the other departments in
real time. Also, the original mistakes get
magnified as they flow through the value chain of
the company. For example, the errors that the
production department of a company made in its
bill of materials could affect not only the
operations in the production department but also
the inventory department, accounting
department, and others. The impact of these
errors could be detrimental to a company. For
example, price errors on purchase
orders could mislead financial analysts by giving a
distorted view of how much the company is
spending on materials. Companies must be aware
of the potential risks of the errors and take proper
steps, such as monitoring the transactions and
taking immediate steps to rectify the problems
should they occur . They must also have a formal
plan of action describing the steps to be taken if
an error is detected.
A proper means to communicate to all the parties
who are victims of the errors as soon as the
errors are detected is extremely important.
Consider the recent example of a manufacturing
company that
implemented an ERP package. It suddenly started
experiencing a shortage of manufacturing
materials. Production workers noticed that it was
due to incorrect bills of materials, and they made
necessary adjustments because they knew the
correct number of parts needed to manufacturer.
However, the company did not have any
procedures to notify others in case any errors
were found in the data. The domino effect of the
errors started affecting other areas of business.
Inventory managers thought the company had
more material than what was on the shelves, and
material shortages
occurred. Now the company has mandatory
training classes to educate employees about how
transactions flow through the system and how
errors affect the activities in a value chain. It took
almost eight weeks to clean up the incorrect bills
of materials in the database.
Companies implementing electronic supply chains
face different kinds of problems with integration
of information across the supplychain
companies. The major challenge is the impact
automation has on the business process.
Automation changes the way companies deal with
one another , from planning to purchasing to
paying. Sharing and control of information seem
to be major concerns. Companies are concerned
about how much information they need to share
with their customers and suppliers and how to
ERP Consultants
Because the ERP market has grown so big so fast,
there has been a
shortage of competent consultants. The skill
shortage is so deep that it cannot be filled
immediately. Finding the right people and keeping
them through the implementation is a major
challenge. ERP implementation demands multiple
skills -- functional, technical, and interpersonal
skills. Again, consultants with specific industry
Implementation Time
ERP systems come in modular
fashion and do not have to be implemented
entirely at once. Several companies follow a
phase- in approach in which one module is
implemented at a time. For example, SAP R/3 is
composed of several complete modules that
could be chosen and implemented, depending on
an organization's needs. Some of the most
commonly installed modules are sales and
distribution (SD), materials management (MM),
production and planning, (PP), and finance and
Implementation Costs
Even though the price of prewritten software is
cheap compared with in- house development, the
total cost of implementation could be three to five
ERP Vendors
As there are about 500 ERP applications available
and there is some company consolidation going
on, it is all the more important that the software
partner be financially well off. Selecting a suitable
product is extremely important. Gartner Group
Training Employees
Employee Morale
1.6
Review Questions
1. Outline the Evolution of ERP Systems.
2. For IT projects to succeed top management
support is critical. Appreciate this statement in
the context of ERP.
3. Examines the risks associated with ERP
Systems.
Check your Progress:
1.7
UNIT II
ERP Software Solution
2.1
Manufacturing
Financials
Projects
Human Resources
Data Warehouse
system would
have to integrate using a predefined set of
common data which would be transferred
between each computer system. Any deviation
from the data format or the integration schedule
often resulted in problems.
ERP software, among other things, combined the
data of formerly separate applications. This
simplified keeping data in synchronization across
the enterprise, it simplified the computer
infrastructure within a large organization, and it
standardized and reduced the number of software
specialities required within larger organizations.
2.2.1 Small Enterprises
Broadly speaking, these vendors fit Eric
Kimberling of Panorama, this tier constitutes a
healthy 36 percent of
2.2
Syspro ERP
Syspro is another ERP name that Gartner included
in its last MQ as a niche player.
Syspro version 6.1 introduced workflow services,
inventory optimization, process modeling and
more integrated analytics. The company focuses
in areas such as
medical devices, electronics, food, chemicals and
fertilizer manufacturing.
The company has been introducing a SaaS
product, and Syspro Version 7 is reported to be
due later in the
The company has been introducing a SaaS
product, and Syspro Version 7 is reported to be
due later in the year. Headquartered in South
Africa, Syspro offers a Microsoft.net-based
integrated supply chain suite encompassing ERP ,
analytics, e- commerce, CRM, and planning and
NetSuite ERP
While NetSuite didn't make it onto
the MQ, Gartner named the company as one of
the few pure SaaS ERP vendors and as a viable
option in certain cases.
With over 6, 600 customers, NetSuite offers
modules for financials, accounting, global
consolidation, purchasing, payrolls, orders
management, inventory control, material resource
planning (MRP), production planning, shop floor
control, engineering change control and employee
management. The company also integrates its
ERP suite with its CRM product. It characterizes
itself as providing an ERP cloud. The
company seems to be going after Microsoft's
Dynamics business, hoping to convert those users
to NetSuite.
Its real-time dashboard integrates business data
across departments and can be personalized for
each employee. It provides snapshots of sales
orders, commissions and forecasts, and a fast
way of analyzing data. It also makes ERP
accessible and easy to use for smaller firms by
using a web-based approach. According to
Panorama Consulting, NetSuite owns 2 percent of
the services ERP market.
Visibility ERP
According to Panorama Consulting, Visibility has a
1 percent ERP market share in manufacturing and
distribution,
communication,
transport. Known as Visibility.net, it is squarely
aimed at the ERP needs of complex product
manufacturers. It includes modules for
management, CRM, quotes, projects, costs, MRP,
product manufacturing, financials and supply
chain collaboration.
Most recently, it became available for use on the
Apple iPad. It deploys all functions, transactions,
reports, and
as well as in
energy
and
business intelligence analytical capabilities
through the iPad device.
2.2.2 Medium Enterprises
According to Gartner, the top five vendors in the
$20 billion ERP market are SAP, Oracle, Sage,
Infor and Microsoft. Sage ERP X3, which targets
the midmarket, has experienced 41 percent
customer growth in the last few years. That gives
the Sage Group more than six million customers
and 13, 400 employees worldwide. It can run on
various platforms and comes with a user interface
that incorporates data visualization,
personalization features and access to Microsoft
Infor ERP
Epicor ERP
While not among the top five revenue generators,
Gartner named Epicor as a visionary in a recent
Magic Quadrant for Midmarket ERP Companies.
Epicor's latest edition utilizes Web 2.0 concepts to
provide more collaboration features. It has been
sold to more than 1, 800 customers.
2.2.3 Large Enterprises
SAP ERP
Microsoft Dynamics
Microsoft provides four main ERP products:
Microsoft Dynamics AX,
Microsoft Dynamics GP, Microsoft Dynamics NAV,
and Microsoft Dynamics SL
Recently, the company made several products
announcements: New development features for
NAV 2009 R2, the expansion of AX for Retail to 22
additional markets, the release of the Microsoft
Dynamics ERP two-tier connector, and the Global
Reporting Initiative certification for the
Environmental Sustainability Dashboard for
Microsoft Dynamics AX.
According to Guy Weismantel, director of ERP
marketing at Microsoft Dynamics, the company
focuses on a couple of areas. The first is the
needs of its largest customers, which are midsized enterprises and subsidiaries of global
organization in key verticals: retail,
manufacturing, professional services, public
sector and distribution. Next are those customers
that desire an ERP solution for improved financials
2.3
Objectives of BPR
When applying the BPR management technique to
a business organization the implementation team
effort is focused on the following objectives:
Customer focus - Customer service oriented
processes aiming to eliminate customer
complaints.
Speed - Dramatic compression of the time it takes
to complete a task for key business processes.
For instance, if process before BPR had an
average cycle time 5 hours, after BPR the average
cycle time should be cut down to half an hour.
Compression - Cutting major tasks of cost and
capital, throughout the value chain. Organizing
the processes a company develops transparency
throughout the operational level reducing cost.
BPR Implementation
2.4
2.5
BPM Lifecycle
Design
Process Design encompasses both the
identification of existing processes and the design
of to-be processes. Areas of focus include
representation of the process flow, the factors
within it, alerts & notifications, escalations,
Standard Operating Procedures, Service Level
Agreements, and task hand-over mechanisms.
Good design reduces the number of problems
over the lifetime of the
process. Whether or not existing
processes are considered, the aim of this step is
to ensure that a correct and efficient theoretical
design is prepared.
The proposed improvement could be in humanto-human, human-to- system, and system-tosystem workflows, and might target regulatory,
market, or competitive challenges faced by the
businesses.
The existing process and the design of new
process for various application will have to
synchronise as such will not effect the business in
Modeling
Modeling takes the theoretical design and
introduces combinations of variables (e.g.,
changes in rent or materials costs, which
determine how the process might operate under
different circumstances).
It also involves running what-if analysis on the
processes: What if I have 75% of resources to
do the same task? What if I want to do the
same job for 80% of the current cost? .
Execution
Monitoring
Monitoring encompasses the tracking of individual
processes, so that information on their state can
be easily seen, and statistics on the performance
of one or more processes can be provided. An
example of the tracking is being able to
determine the state of a customer order (e.g.
order arrived, awaiting delivery, invoice paid) so
that
problems in its operation can be identified and
corrected.
In addition, this information can be used to work
with customers and suppliers to improve their
connected processes. Examples of the statistics
are the generation of measures on how quickly a
customer order is processed or how many orders
were processed in the last month. These
measures tend to fit into three categories: cycle
Optimization
Process
retrieving
information
monitoring phase; identifying the potential or
actual bottlenecks and the potential opportunities
for cost savings or other improvements; and
then, applying those enhancements in the design
of the process. Overall, this creates greater
business value.
Re-engineering
When the process becomes too noisy and
optimization is not fetching the desired output, it
Certification
2.6
Overview of Modules
2.6.1
2.7
Review Questions
1. Provide an overview of important modules in
ERP.
2. Explain BPR.
3. Elucidate the life cycle phases of BPR.
Check your Progress:
2.8
UNIT III
Planning, Evaluation And Selection
Of ERP System
Practically all evaluation methods rely on the
3.1
Vendor characterization
Stability - each vendor's stability must be
assessed. How long have they been in business?
How long have they been selling this
type of software? When this application was first
developed? How many local and inter- national
clients do they have for the application?
Professionalism - assess each vendor for the
professionalism displayed in dealing with the
client's inquiry and in demonstrating their
products.
Service level agreement - assess each vendor
for the level of future service and support that
they offer. Do they provide telephone support at
the times you require it? Do they provide online
help? What does it cost for the level of service
that you require?
Costs
Cost of software - assess the application for
total cost for the configuration and number of
users required
Cost of hardware - the total cost of any
additional hardware required to make the
implementation work with the application
Potential future cost - assess for potential for
significant future costs.
3.2
output. A choice is
to be made from ERP implementation models.
Gap Analysis
In-house Guidance
Checking
This stage observes and tests the authenticity of
the use. The system is subjected to the wildest
tests possible so that it ensures proper usage and
justifies the costs incurred. This is seen as a test
for ERP implementation.
Post Implementation
The process of implementation will find meaning
only when there is regular follow up and proper
instruction flow thereafter and through the
lifetime of ERP. This will include all efforts and
steps taken to update and attain better benefits
3.3
Project Management
ERP implementation is challenging, costly, and
risky. Consequently, to achieve the desired
benefits, the ERP system implementation must be
carefully managed and monitored. It
is in this respect that project management
becomes important, if not crucial for success.
Project management deals with various aspects of
the project, such as planning, organisation,
information system acquisition, personnel
selection, and management and monitoring of
software implementation.
Risk Management
Risk management can decrease the number of
unexpected crises and
deviation from budget and schedule, providing
advance warning as problems begin to develop. It
is the competence to handle unexpected crises
and deviations from the plan. Any deviation from
the implementation project budget, schedule, and
defined project goals must be identified and
tracked carefully, with appropriate corrective
action taken.
Change Management
Cooke and Peterson identified change
management, in terms of adopting an ERP
system, as activities, processes, and
methodologies that support employee
understanding and
organisational shifts during the implementation of
ERP systems and reengineering initiatives. Many
ERP implementation failures have been caused by
Training
Communication
Communication is one of the most challenging
and difficult tasks in any ERP implementation
project. Slevin and Pinto defined communication
as the provision of an appropriate network and
necessary data to all key factors in the project
implementation. Communication has to cover the
scope, objectives, and tasks of an ERP
implementation project.
Implementation Approach
The company has to take a fundamental decision
regarding the implementation approach and
clearly
select a focused path. There are aspects, such as
organisational structure, resources, attitude
toward change, or distance between the various
production facilities, that influence the company's
decision to select ERP system implementation
approach. Three main implementation
approaches: step-by- step, big bang, and roll-out
Final Preparation
Before going live on an ERP system, all necessary
adjustments, in order to prepare the system and
business
for production start-up, have to be made. The
system must be tested to make sure that it works
technically and the business process
configurations are practical.
Go Live
3.4
Training
ERP training should address all aspects of the
system, be continuous and based on knowledge
transfer
principles wherever consultants are involved.
Welti cited that every level in the orgainsation
class and the various users require different
training. Several authors and practitioners agreed
that the proper training is one of the main critical
success factors.
Enterprise Resource Planning (ERP) solution
training is important equal to or placed little
above the evaluation and selection of an ERP
system itself. However, training is often the most
overlooked and underfunded portion of any largescale integration.
When the decision being taken to implement an
ERP system in an
organization, training session to the end-users
should be discussed and finalized in detail. As lot
of money and time is invested in this effort to
increase productivity, efficiency and out-put over
time from the end- users, it is very important to
pay much attention to the training to end-users
for the effectiveness of the system in the business
operations.
In a normal process, during the validation or
cost case phases of the ERP implementation,
companies determine the overall business goals.
The training goals also should be aligned during
3.5
Data Migration
At the end of 2009, Canadian airline Westjet
learned first-hand how data migration problems
can cripple operations. In this case, Westjet failed
3.6
Must-Have Features
Desired Features
Critical processes (payroll, grades) can be run
first in audit mode.
The institution can specify additional fields to
have table lookups.
The institution can specify additional fields to be
encrypted.
The institution can specify additional fields to
have audit trails.
The system prevents the creation of duplicate
records during batch transactions.
Consultants
Business consultants are professional who
specialize in developing techniques and
methodologies for dealing with the
implementation .They are the experts in the
system.
Interact with other modules consultants.
End-Users
3.7
Review Questions
1. Outline the role of consultants in ERP .
2. Proper training is one of the main critical
3.8
4.1
Maintenance of ERP
4.2
4.3
goal.
TOP MANAGEMENT SUPPORT
4.4
Case Studies
The two case studies have been described in the
following sub sections:
AIRFORCE
following disadvantages:
loss of integrity of all systems
high cost of maintenance
weak of management report generation
live data availability is not existed (top
management request online report for making
decisions)
SAUDI TELECOM CO.
4.5
Review Questions
1. Appreciate the role played by effective
communication as a success factor in ERP
implementation.
2. Examine the organizational and industrial
impact of ERP.
Check your Progress:
4.6
1.
1.
5.1
5.2
Benefits at a glance
5.3
Location Decisions
Production Decisions
The strategic decisions include what products to
produce, and which plants to produce them in,
allocation of suppliers to plants, plants to DC's,
and DC's to customer markets. As before, these
decisions have a big impact on the revenues,
costs and customer service levels of the firm.
These decisions assume the existence of the
facilities, but determine the exact path(s) through
which a product flows to and from these facilities.
Another critical issue is the capacity of the
manufacturing facilities--and this largely depends
the degree of vertical integration within the firm.
Operational decisions focus on detailed production
scheduling. These decisions include the
construction of the master production schedules,
scheduling production on machines, and
equipment maintenance. considerations include
balancing, and quality measures at a production
facility.
Inventory Decisions
These refer to means by which
Other workload control
inventories are managed. Inventories exist at
every stage of the supply chain as either raw
materials, semi- finished or finished goods. They
can also be in-process between locations. Their
primary purpose to buffer against any uncertainty
that might exist in the supply chain. Since holding
of inventories can cost anywhere between 20 to
40 percent of their value, their efficient
Transportation Decisions
5.4
Business Analytics
Business analytics (BA) refers to the skills,
technologies, applications and practices for
continuous iterative exploration and investigation
of past business performance to gain insight and
drive business planning. Business analytics
focuses on developing new insights and
Types of analytics
Descriptive Analytics: Gain insight from
historical data with reporting, scorecards,
clustering etc.
Predictive analytics (predictive
modeling using statistical and machine learning
techniques)
Prescriptive
analytics recommend decisions using
optimization, simulation etc.
Decisive analytics: supports human decisions
with visual analytics the user models to reflect
reasoning.
Basic domains within analytics
Retail sales analytics
Financial services analytics Risk & Credit
analytics
Talent analytics
Marketing analytics
Behavioral analytics
Cohort Analysis
Collections analytics
Fraud analytics
Pricing analytics
Telecommunications
Supply Chain analytics
Transportation analytics
Contextual data modeling - supports the human
reasoning
that occurs after viewing executive dashboards
or any other visual analytics
History
Analytics have been used in business since the
time management exercises that were initiated by
Frederick Winslow Taylor in the late 19th
century. Henry Ford measured pacing of assembly
line. But analytics began to command more
attention in the late 1960s when computers were
used in decision support systems . Since then,
analytics have evolved with the development of
enterprise resource planning (ERP) systems, data
warehouses, and a wide variety of other hardware
and software tools and applications.
With the recent explosion of big data and intuitive
BI tools, data is more accessible to business
professionals and managers than ever before.
Thus there is a big opportunity to make
better decisions using that data to
drive incremental revenue, decrease cost and loss
by building better products, improving customer
experience, catching fraud before it happens,
improving customer engagement through
targeting and customization- all with the power of
data. More and more companies are now
equipping their employees with the know-how of
Business Analytics to drive efficiency in day-today decision making.
Challenges
Business analytics depends on sufficient volumes
of high quality data. The difficulty in ensuring
data quality is integrating and reconciling
data across different systems, and then deciding
what subsets of data to make available
Previously, analytics was considered a type of
after-the-fact method of forecasting consumer
behavior by examining the number of units sold
in the last quarter or the last year. This type of
data warehousing required a lot more storage
space than it did speed. Now business analytics is
becoming a tool that can influence the outcome of
customer interactions. When a specific
customer type is considering a purchase, an
analytics-enabled enterprise can modify the sales
pitch
to appeal to that consumer . This means the
storage space for all that data must react
extremely fast to provide the necessary data in
real- time.
Competing on analytics
5.5
competitive advantage in the ERP-system valuechain Johansson & Newman states that:
The basic thoughts the different stakeholders in
the ERP value-chain have about competitive
advantage is that highly customised ERPs deliver
better opportunities for competitive advantage for
the delivering reseller in the ERP valuechain as
well as for the ERP end-user organisations while it
decreases the opportunity for ERP software
vendors to attain competitive advantage .
A great part of the theory used in this essay is
based on the work of
the 3gERP Project, whereinMicrosoft takes part
and brings the perspectives from an ERP-system
vendor. Another major player on the market for
ERP-system is SAP AG, especially with a wellknown footprint in the market for the largest
organizations, but also with a strategy of serving
smaller organizations. The directions that SAP AG
gives for the future of ERP- systems are therefore
also interesting to look at. At a recent
presentation on this topic Arne Andersen, Head of
Business, Solutions & Technology in SAP AG gave
some indications on what perspectives SAP AG
has for its
future solutions. One of the key messages was
that future development will be guided by
adoption of lean principles, which amongst other
are focusing very much on cross functional teamwork and involvement of user-groups in this
sense. This correlates very much with the
comes to ERP-systems delivered as Software- asa-Service there is not yet a solution that has had
a commercial breakthrough. However, as already
stated the SaaS-model is a key strategic area for
SAP AG and most likely also for other ERP-system
in
SaaS-model is interesting when the future of
ERPsystems, however there does not seem to be
much academic research published within this
area yet. When looking at the SaaS-model it
seems to challenges the distributors
vendors. The therefore of
researching
business in the ERP-system Value chain, since the
vendor can deliver solutions directly to the endcustomer and thereby bypass the distributor .
Therefore this future delivery model might change
the current ERP-systems value-chain. This might
not completely undermine the business for
distributors, as the future ERP-system value-chain
very well could include hybrid SaaS- solutions,
where the distributors offer the customized SaaSsolutions to the end customer. But if the SaaSmodel becomes successful it can very well
threaten the distributor's position. It could be
seen as a further enhancement of the best
practice
approach that undermines the competitive
advantage of the distributors. In that sense the
SaaS- model can be seen as a solution that favors
the best practice approach.
5.6
5.7
Review Questions
1. Examine the salient features of
Business Analytics.
2. Highlight the benefits of SCM.
3. Comment on the piracy threat
imposed by wireless technologies.
Check your Progress:
What is SCM?
Give any 2 benefits of CRM. 3. What is a supply
chain?
4. What is BA?
5. What is SaaS?
1. SCM involves the management of information
flows between and among stages in a supply
1.
2.
5.8