A

PROJECT REPORT
On
PERCEPTION AND BUYING BEHAVIOUR OF MODERN
CONSUMERS TOWARDS PERSONAL CARE PRODUCTS
Submitted in the partial fulfilment for the award of Degree of Bachelor
of Business Administration
BBA (General)
SIKKIM MANIPAL UNIVERSITY, INDIA

Submitted by:
Pawan Kumar Kandala
AKASH INSTITUTE OF MANAGEMENT
BILASPUR (C.G.)

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A
PROJECT REPORT
On

PERCEPTION AND BUYING BEHAVIOUR OF MODERN

CONSUMERS TOWARDS PERSONAL CARE PRODUCTS
Submitted in the partial fulfilment for the award of
Degree of Bachelor of Business Administration
BBA(General)
SIKKIM MANIPAL UNIVERSITY, INDIA
Guide Name:
dasgupta

Tanushree

Submitt
By

Name:Paw

Senior faculty MBA(HR)

Kumar Kandala

Enrolme
no.1208010491
Session 2015-16

Submitted to:
Sandeep Mishra
SENIOR FACULTY MEMBER
AKASH INSTITUTE OF MANAGEMENT
BILASPUR (C.G.)
CENTER CODE 3250

DECLARATION
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I Pawan Kumar Kandala, student of BBA, 6th Semester in the

year -2015-2016 hereby declare that, I have undergone the
project work on

PERCEPTION AND BUYING BEHAVIOUR OF MODERN

CONSUMERS TOWARDS PERSONAL CARE PRODUCTS
This project report is an original work carried out by
me and the report has not been submitted to any
other University for the award of any degree or
diploma.

Submitted By :
Name:Pawan
Kandala

Enrolment no.
1208010491

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Kumar

To whom it may concern

This is to certify that Pawan Kumar Kandala student of BBA,6th Semester in the
year 2015-2016 has undergone the project work on

PERCEPTION AND BUYING BEHAVIOUR OF MODERN

CONSUMERS TOWARDS PERSONAL CARE PRODUCTS
The subject matter of this thesis is a record of original investigations carried out by the
candidate .To the best of my knowledge; the contents of thesis did not form a basis for
the award of any previous degree to her or to any other person.

The effort put by Pawan Kumar Kandala in the project is outstanding .The findings
of the project have been the greatest interest and use to us.

I wish to Pawan Kumar Kandala all success in his professional career.

Date: -30/06/15

Guide Name: Tanushree dasgupta

Senior faculty MBA(HR)

Place -

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Bilaspur

Examiners Certification
The project report of
Pawan Kumar Kandala
On

PERCEPTION AND BUYING BEHAVIOUR OF MODERN

CONSUMERS TOWARDS PERSONAL CARE
PRODUCTS
Is approved and is acceptable in quality and form.

Internal Examiner:
External Examiner:
-----------------------------------------------------------------------

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-----------------------------------------------

ACKNOWLEDGEMENT
First and foremost, I thank almighty for keeping me hale and healthy for successful
completion of the project.
I express my deepest gratitude to our HOD (Akash Institute Of Management) had given this
opportunity to do this project. I profoundly thank our Head of the Department Mr. Sandeep
Mishra (HOD, Management) for providing a great opportunity to do this project.
I sincerely thank to my guide, Tanushree Dasgupta(MBA,HR) for her kind words and
continuous encouragement which has inspired me in completion of this project and also for
giving me the opportunity to execute the project successfully with her guidance in
their esteemed organization.
I am also taking the pleasure to express my sincere thanks to all other staff members of The
Department of Management Studies, Akash Institute of Management for their kind cooperation.
Last but not least, I would like to convey my sincere gratitude to my parents and friends, who
have always been a source of inspiration towards the completion of this project

Name:
Pawan Kumar Kandala

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Index
1. Introduction
2. Back Ground of the Study
3. History of cosmetic products in india
4. Scope of Study
5. Need of Study
6. Objective of the study
7. Research Methodology
8. Problems & Limitations
9. Finding, Analysis & Interpretations
10. Suggestion
11. Conclusion
12. Questionnaire
13. Bibliography

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1.
Introduction

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INTRODUCTION TO THE TOPIC

Generally, personal care products are these products which a consumer uses
for his personal purpose. It includes different types of cosmetic and skin care products
like talc, cold cream, fairness cream, toothpaste, toothbrush, perfume, deodorant, hair
oil, shampoo, soap, and all type of baby care and beauty care products. These are the
core FMCG products. Any person need for these products every day.
Personal care products are a part of FMCG industry. In some words we can say
that personal care products are the backbone of FMCG industry. As per the time passes
away, the demand of personal care products are also increasing day per day and future
of these products are also very bright and profitable.
There was a time when consumers not spend too much amount on the personal care
products. But in those days, they are not only eager for spending more money on the
cosmetic products, but at the same time they are looking for a good and prestigious
brand for the particular product. Modern media and advertisement plays an important
role in the increasing of demand of personal care goods. People of metro cities are too
much brand conscious but if we look at the people of semi urban and rural areas, they
are also looking for a good brand for the particular product. Himani Fair and
Handsome Mardon Wali Fairness Cream, Thanda Thanda Cool Cool Navratna talc,
International Lux etc. are the some of the front drive of
advertisement in the way of the success of personal care products.

Background of the Study

The Indian cosmetic Industry has witnessed rapid growth over the last couple of
decades. In that time the range of cosmetic and beauty products in India has widened
tremendously. Beauty products manufacturers in India mostly cater to the great
demand for cosmetics and toiletries that fall into the low or medium-price categories
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as the greatest demand in India has always been for these economically priced
products.
However, in recent years in the cosmetics market India competitors have begun
to manufacture products to cater to an International need. For instance, herbal
cosmetics from India have a great demand in the overseas market and many cosmetic
products that are manufactured in India today are supplied to international suppliers of
branded cosmetics products like The Body Shop for example. New facts that have
been unveiled by a series of cosmetics business market analysis India reveal that many
International companies are now outsourcing cosmetics to India and that the industry
of cosmetic products India is growing at an average rate of almost twenty percent
annually. This increase is attributed to two main factors. The first being the increase
for the demand in Indian cost-effective products and the second being the increased
purchasing power of the average Indian.
There are also many reasons for the increased demand for cosmetics products in
particular. With the introduction of satellite television and a wide array of television
channels as well as the Internet, the average Indian consumer is constantly bombarded
with advertisements and information on new cosmetic products which often translates
into the desire to purchase them. A boom in the Indian fashion industry has also been
linked to the increased awareness of Indian people about their appearances and
consequently contributed to an increase in the demand for cosmetic products.
However, even with the massive surge in the popularity of cosmetic products, statistics
have shown that the average Indian consumer spends much less on cosmetic products
than consumers from every other part of the world. This means that the Indian
cosmetic industry has an even greater potential for growth than it is presently
experiencing. In the entire range of products that fall within the territory of the Indian
cosmetic and toiletries market, the most popular items are color cosmetics, of which
nail varnish, lipsticks and lip glosses account for the most sales. In this area, popular
local brand names include Lakme and Revlon. Skin-care cosmetics have experienced a
slower growth and products such as anti-wrinkle creams, cleansers and toners, for
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instance are not as popular as facial creams, moisturizers and fairness creams in this
genre. Companies like Ponds and Fair and Lovely rule the roost in this segment. Few
cultures valued beauty and cosmetic products in ancient times as the Egyptians did.
The history of ancient cosmetics can also be traced back to the culture of ancient
Greece and make-up was also popular in the Roman Empire. There is sufficient
evidence to suggest that people from all these three cultures used hair dyes for
instance. These people used herbal concoctions with components like henna, sage and
chamomile to darken their hair. It was only in the renaissance period that blond hair
became fashionable.
Although cosmetic products have undergone many changes in modern times, the basic
concept of using cosmetics to enhance the features of good health has not changed.
For instance, blush-on is used to conceal pale present a picture of rosy cheeks as
opposed to pale skin and nail polish can be used to conceal brittle or dry nails. The
history of makeup cosmetics however is tarnished by the ill-effects that were often
experienced after applying many ancient make-up products. This was because many
such products were created using dangerous components and also because cleansing
lotions are not anywhere to be found in the early history of cosmetics.
History of cosmetic products in India:The history of the cosmetics industry includes very dark chapters in European and
Western countries from about six centuries back. Mixtures and pastes were then used
to whiten the face, a practice which remained popular till over four hundred years
later. The early mixtures that were used in Europe for this purpose were so potent that
they often led to paralysis, strokes or death. In that era, another method that was
employed to make the skin appear fairer was to bleed oneself using leeches. Up to the
late nineteenth century, women in Western countries may have secretly worn make-up
made from mixtures of household products, as make-up was then deemed the domain
of film stars. Cosmetics were only openly put up for sale in the early part of the
twentieth century for the first time. Tanned or darker skin tones became popular only
as late as the early twentieth century. It was in this era that tanning the skin became a
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popular fad. The history of cosmetics in the 1930s and 1940s shows how the fashion
or trend with respect to lipstick colors was changed annually, getting darker and closer
to red every passing year.
Cosmetic products were once the sole domain of film personalities and stage actors.
The use of cosmetics in those eras was restricted to the purpose of creating a dramatic
effect.However, with the passage of time, women started using cosmetics to highlight
their facial features as well. In India beetroot was used to redden the cheeks, while in
Western countries, certain chemicals were used to darken the hair. Finally, because of
the world-wide demand for make-up for the average person, cosmetics finally became
available for sale to the common man. Some common cosmetics include lipsticks,
blush-on or rouge as it is sometimes known, eyeliners, mascaras, foundations and eye
shadows. Lipsticks are made using color pigments, oils, waxes and often fragrances as
well. Different cosmetic companies also add various other substances to create other
effects with lipstick. The oldest use of lipstick can be traced back to almost five
thousand years ago, when women of the Mesopotamian culture and of the Indus valley
civilization are believed to have crushed semi- precious stones and mixed them into a
paste to apply to the lips for added color. Through the centuries, lipstick remained
popular with women of different cultures and while some ancient lipstickmanufacturing techniques employed the use of potent and toxic chemicals, others used
vegetable or animal extracts. Today, a wide range of lipsticks are available in the
cosmetic market to
cater to the various needs of the consumer. There are organic and natural lipsticks as
well as lip-gloss and lip pencils which come in a wide variety of colors to suit a huge
spectrum of skin tones. Worldwide, lipsticks are the most popular cosmetic in the
cosmetic market today.
Perfume is another popular cosmetic product. It is a fragrant mixture made using
various oils and aromatic compounds. Usually every perfume manufacturer keeps the
exact combination of ingredients a secret, especially in the case of perfumes that are
manufactured by large brand names. Rouge or blush-on is a cosmetic which is used to
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redden the cheeks. In ancient times, women resorted to pinching their cheeks, or using
the extracts of mulberries, beetroot or other such extracts to color their cheeks and
acquire a healthy look. Typically women use this product to highlight cheekbones but
newer make-up techniques involve using rouge to add color to the apple of one's
cheeks. Rouge is available as a pressed powder or as a cream-based paste. Eye liner is
used to emphasize the shape of the eyes. Today there are many kinds of eyeliners like
liquid eyeliners, or kohl and kajal, all of which can be used to create different effects
and looks. Smoky eyes and the gothic look are in vogue nowadays and these looks can
be created using kohl over and under the eye with metallic gold or silver eye shadow.

2.
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Scope and
Need of Study

Scope of the Study

The Indian cosmetic Industry has witnessed rapid growth in the last couple of
years, growing at a CAGR of around 7.5% between 2013 and 2014. With improving
purchasing power and increasing fashion consciousness, the industry is expected to
maintain the growth momentum (with marginal slowdown due to economic
slowdown) during our forecast period (2013-2014). It is projected to grow at a CAGR
of around 7% during the forecast period, says 'Indian Cosmetic Sector Analysis (20132014).
1. Increase in the Demand of Beauty products. --- From the last few years, the
demand of beauty products in India has been increased in a good speed. Not only
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women but men are also very conscious towards their face and other personal care.
Many companies are engaged in producing the products according to them. So, the
market is seeking to be very bright.
2. A Large Rural Urban Penetration The penetration ratio in rural market is very
challenging and prospective. So, there is a good scope in these areas.
3. Opportunity in Semi-Urban MarketThere is a good opportunity of cosmetic
products in the semi urban market. The people are looking towards a good brand name
and quality within them.
4. An Untapped Rural Market There is an untapped market is available for
cosmetic products in the rural area in India. It is an awesome opportunity for these
companies.
Need of the Study
The study is done for getting a deep knowledge and idea about Indian
cosmetic//personal care sector. The need or objective of the study is to know the how
much consumers give preferences to the brand of cosmetic goods whether the
customers are satisfied with the cosmetic products of the company and how far
the company is able to satisfy the customer in terms of quality and cost factors
since in todays modern era customers are the focus for any company, any
organization that without satisfying them no company can survive in this global
competitive age. Non satisfaction of the potential customers can lead them to switch
over to another one. Now the policy every company or organization is to provide
satisfaction as there exists a lot of competition for them. Hence it becomes necessary
to conduct a comprehensive research in terms of customer satisfaction so that it is able
to know how far it stands before others. This also helps to judge whether if there is
any lag in the policy and could take immediate action to rectify it.
The need of this project also arose because an extensive survey can help the
company whether the work done by the company in the area of new products is
able to satisfy the customers or not. The major focus of the research conducted
therefore is to discover the factors that people are aware about the upcoming new
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products and the attribute of the product which attracted them for a trial. The
study was restricted to only around 50-60 percent of our target audience, because the
respondents included in the study are people who are regular user of cosmetic goods.
RESEARCH OBJECTIVE
To know about consumers perception and buying behavior about cosmetic
goods when they purchased it.
SUB OBJECTIVE
To determine the actual demand of consumers.
To know about the performance of popular brands of different companies in
market.

MAJOR COSMETIC COMPANIES (WORLD WIDE)

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MAJOR INDIAN COSMETIC COMPANIES:In India, there is a complete range of cosmetic companies.it includes regional
companies, national and MNCs. Hindustan Unilever leads the companies which is
followed by Godrej consumer care, Procter & Gamble, Emami, Dabur and Calvin
Care. A broad list of these companies has been given below:1. HUL
2. GODREJ CONSUMER CARE.
3. EMAMI
4. ITC.
5. DABUR.
6. PROCTER & GAMBLE.
7. CALVIN CARE.
8. HANKEL INDIA LTD.
9. MARICO.
10. RECKITT BENCKISER (INDIA) LTD.
11. COLGATE PALMOLIVE PVT. LTD.
12. CHOLYIL PVT.LTD.
13. J.K.HELEN COUTIES LTD.
14. J L MORISON INDIA LTD.
15. MODI RAVLON LTD.
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1. HUL (Hindustan Unilever Ltd.)

CEO:- Nitin Pranjape.
Hindustan Unilever Ltd. Has takes first position in the cosmetic products selling in
India. Every one out of two peoples uses the products of HUL. There is a wide range
of variety of products of HUL in India.
Product Range (Cosmetic):Lux, Lifeboy, Hamam,Liril, Breeze, Dove, Pears, Rexona Fair&Lovely, Ponds,
Vasaline, Avience , Sunsilk,Clinic ,Axe, Ayush ,Lakme Surfexel,Rin,Sunlight, Wheel,
Closeup,,Pepsodent.

2. GODREJ CONSUMER PRODUCTS LTD.

CEO:- Adi Godrej .
Godrej Consumer Care is one of the biggest companies in the field of FMCG
business. Every one out of three Indians uses the product of Godrej. It also has a wide
verity of cosmetic products.
Product Range (Cosmetic):Cinthol, Fair glow, Evita, No. 1, Vigil, Shikakai, Colour soft, Nupur(mehandi),
No.1, Powder hair die, Renew (hair colour), Cinthol (shampoo,deo,talc, Saving gel),
Ezee.

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3. EMAMI
CEO: - N.VENKAT.
Product Range (Cosmetic):BoroPlus, Fair &Handsome, Fast Relief, Hair Life, Malai Kesar Cold Cream,
Navratna Oil(Oil, Lite, Extra Thanda, Cool Talc) Baby massage oil,

4. ITC
CEO: - Y.C.Deveswer
Product Range (Cosmetic):Essenja
De Wills,
Inizio,

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Femme,

Fi

ma(5varities),

Vivel,Superia

5.DABUR :CEO:- Sunil Duggal.

Product Range (Cosmetic):Amla hair oil., Amla light oil, vatika, anmol sarson Amla,Gulabary,Crme, lotion,
6. P&G
CEO:-A.J.LAFELY
Product Range (Cosmetic):Pantene,Head & Shoulders, Gillette, Safeguard, Zest, Old Spi Olay, Aussie(shampoo),
7. Marico
CEO: - Saugat Gupta
Product Range (Cosmetic):Parachute, Medikar, Hair & Care, Santi Amla, Nihar Cemelia, Kaya Lite, Kaya Skin
Care, Aromati.
8. CAVIN KARE
CEO: - C.Ranganathan
Product Range (Cosmetic):Chick, Nyle, Indica, meera badam shampoo, Karthika, Fairever, Spinz(talk&deo.),nyle
coldcream.

OTHER COMPANIES:There are some other companies engaged in the business of cosmetic products.
Including them, some are the multinational companies like- Loreal, RECKITT
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BENCKISER (INDIA) LTD etc. and as well as some local giants which are perform
much better job in the cosmetic sector like-Hankel, Nirma, etc.
COMPETITION AMONG MAJOR COMPANIES:There is a huge competition among the companies working with the personal
care segment of FMCG industry. HUL is leading the market in many segments from
last couple of decade. But right now it is facing a good competition from the other
existing companies like P&G, Marico, Godrej Consumer Care Ltd., Dabur etc. A full
data of these companies and there market share is given in the following above table.
TABLE 1:- MARKET SHARE OF DIFFERENT FMCG COMPANIES IN THESE
SECTORS.

PIE CHART SHOWING DIFFERENT COMPANIES PERFORMANCE IN

DIFFERENT SECTORS:-

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The countrys largest maker of home and personal care products, Hindustan Unilever
Ltd (HUL), has lost market share by value over the five quarters ended 31
March2009, the erosion cutting across key categories such as soaps, shampoos,
toothpastes and skin creams, even as the broader market expanded significantly
HUL lost considerable market share in soaps, detergents and shampoos that contribute
three-quarters of its sales, securities house DSP Merrill Lynch Ltd said in a recent
report, citing data from market research firm ACNielsen.
Market share for soaps, detergents and shampoos declined to 47.5%, 36.8%, and
44.7% in the three months ended March, from 53.4%, 38.9% and 46.3%, respectively,
in the January-March quarter of 2008. In some categories such as tea and coffee, HUL
expanded its market share marginally. In tea, for instance, its share rose to 23%, from
22.6%. In soaps, the companys market share dropped in each of the five quarters even
as the overall soap market, according to ACNielsen, grew 18% in the year to Rs7,967

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crore. HULs soap portfolio includes popular brands such as Dove, Lux, Hamam and
Breeze.
Discount brands such as Godrej No.1 and Santoor have been gaining share from
HULs Breeze and Lux, said India Info lines Nagwekar. Godrej No.1 is a product of
Godrej Consumer Products Ltd (GCPL) and Santoor is made by Wipro Consumer
Care and Lighting, a unit of Wipro Ltd.
HULs market share in the laundry segment grew to around 37.8% in the quarter ended
June from 35.5% in the same period last year, according the market research firm
ACNielsen. However, this time, the increase was not at the expense of price war with
its multinational rival Procter & Gamble Co. P&G also gained 0.5 percentage points,
up to a 7.6% share. Nirma Ltd, the Ahmedabad-based manufacturer, however, saw its
market share dip by 1.7% percentage points to 13.5%. Wheel, a value brand that,
according to Vats contributes around 50% of HULs laundry segment revenues,
increased its market share by 2 percentage points in the same period, with a total share
of about 18%.Laundry has been an attractive segment in the past and is likely to keep
growing in the near future. The recent price war between companies led to erosion in
their profitability but now, the industry is stabilizing, says Umesh Sharma, an analyst
at Macquarie Securities here. According to Vats, the laundry business is witnessing a
surge in demand from cities and HUL is focusing on Tier I and II cities to tap that
demand.

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3.
Literature
Review

LITERATURE RIVEW
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Indian cosmetic industry is one of the profitable and stable sector. There is a bright
and golden opportunity in this sector. Many of the scholars, research agencies has
done their research on this sector and given their own different views and
suggestions. The global outlook series on Personal Care Products provides a collection
of statistical anecdotes, market briefs, and concise summaries of research findings.
The report offers exclusive preludes, and primers on the global Cosmetics and
Toiletries markets such as Skin Care Products, Hair Care, Oral Hygiene, Shaving
Products, Bath & Shower Products, Facial Care, Lip Care, Feminine Hygiene
Products, Deodorants, Fragrances & Perfumes, and Baby Toiletries. The report also
includes a compilation of recent mergers, acquisitions and strategic corporate
developments. Major regional markets discussed include United States, Japan, Europe,
France, Germany, Italy, UK, Spain, Asia, China, India, South Korea, Brazil, and
Mexico, among others. The report also includes an indexed, easy-to-refer, fact-finder
directory listing the addresses, and contact details of 997 companies worldwide.
The specific product segments analyzed are Stick & Solid Deodorants, Spray
Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and Wipes).
The report provides separate comprehensive analytics for the US, Canada, Japan,
Europe, Asia-Pacific, Middle East, Latin America, and Rest of World. Annual
forecasts are provided for each region and product segment for the period of 2001
through 2015. A ten-year historic analysis is also provided for these markets with
annual market analytics. The report profiles 186 companies including many key and
niche players worldwide such as Beiersdorf AG, Church & Dwight Co., Inc., ColgatePalmolive Company, Henkel KGaA, Kao Corp., Lion Corporation., Procter & Gamble
Company, Sara Lee Corporation, and The Unilever Group.
The specific product segments analyzed are Traditional Lip Care Products, Medicated
and Therapeutic Lip Care Products, and Sun Care (Lip Care) Products. The report
provides separate comprehensive analytics for the US, Canada, Japan, Europe, AsiaPacific, Middle East, and Latin America. Annual forecasts are provided for each
region for the period of 2001 through 2015. A ten-year historic analysis is also
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provided for these markets with annual market analytics. The report profiles 127
companies including many key and niche players worldwide such as Beiersdorf AG,
Blistex Inc., Carma Laboratories, Chattem Inc., GlaxoSmithKline PLC, Johnson &
Johnson, Laboratoire Dermophil Indien, LOreal SA, Rohto Pharmaceuticals Co., Ltd.,
Mentholatum Company, Inc., The Body Shop International Plc, Unilever NV, Vichy
Laboratories, and Wyeth Corporation. Market data and analytics are derived from
primary and secondary research.
The

major

product

segments

analyzed

are

Face

Care

Products

(Facial

Moisturizers,Facial Cleansers, & Others), Body & Hand Care, and Depilatories (Hand
& Body Lotions/Creams, & Others), and, Sun Care Products.The report provides
separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Rest of World. Annual forecasts are provided for each region and
product segment for the period of 2001 through 2015. A ten-year historic analysis is
also provided for these markets with annual market analytics. The report profiles 697
companies including many key and niche players worldwide such as Amway Corp.,
Avon Products, Inc., Beiersdorf AG, Chattem, Inc., Clarins, Estee Lauder, Inc.,
Johnson & Johnson, AMBI Skincare, Neutrogena Corp, Kao Corporation, Kao Brands
Company, Kracie Holdings Ltd., LOral S.A, Nu Skin Enterprises, Inc., Oriflame
Cosmetics AB, Playtex Products Inc., Procter & Gamble, Revlon, Inc., Sara Lee
Corporation, Schering- Plough Corp., Shiseido Co. Ltd., and Unilever N V. Market
data and analytics are derived from primary and secondary research.

4.
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Research
Methodology

RESEARCH METHODOLOGY :METHOD OF DATA COLLECTION

a) Primary Data
b) Secondary
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My research aims to gather primary data for understanding Consumer behavior

through questionnaire.
DATA SOURCE
Primary data is the first hand data, which are selected a fresh and thus happen to be
original in character. Primary Data was crucial to know various customers and past
consumer views. The research is descriptive type of research survey includes research
instrument like questionnaire which can be structured and unstructured.
`
Secondary data are those which has been collected by some one else and which
already have been passed through statistical process. Secondary data has been taken
from internet, newspaper, magazines and companies web sites.
SAMPLE DESIGEN AND TYPE
Simple random sampling.
UNIVERSE
Lucknow.
SAMPLE SIZE
Sample for questionnaire is 50 persons.
SAMPLE UNIT
Sampling unit is individual customers.
STATISTICAL TOOLS
Bar charts, Pie charts.
SAMPLE
While deciding about the sample of research, it is required from the researchers point
to pay attention to these under mentioned points:
a) Sample Units: A decision has to be taken concerning a sampling unit before
selecting a sample, sampling unit may be a geographical one such as state, district,
village Etc. so in this research sampling unit is individual consumer in lko.
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b) Source list: It is also called sampling frame from which sample is to be drawn, it
caters name of all the items of a universe (in case of finite universe only).Researcher
has to prepare it.
c) Sampling size: This refers to the no. of items to be selected from the universe to
constitute a sample. This is a major problem before the researcher. The size of sample
should neither be excessively large not too small, it should be optimum. This size of
population must be kept in view for this also limits the sample size .Sample size in this
research is 50 customers.
d) Sampling procedure: Finally the researcher must decide the type of sample he
must be .That is he must decide about the technique to be used in selecting items for
the sample .In fact this technique or procedure stands for the sample design itself. In
this we used the random sampling on the basis of first survey results, which is from 50
respondents.
INSTRUMENTS USED
We collected primary data through sample survey or census surveys from the selected
elements in malls and super markets. So for this purpose we have used the most
popular tool of primary data collection through direct communication with
respondents. The tools we used are questionnaires.
METHOD OF DATA COLLECTION
Actually data is of two kinds so researchers should keep in mind both types of data.
a) Primary Data: Primary data are those, which are collected afresh and for the first
time and this happen to be original in character.
b) Secondary Data: Secondary data are those data which have already been collected
by someone else and which have already been used as per required.
There are basically two sources to collect secondary data
a) Internally: Provided by the company/organization
b) Externally: Various publication of central, state and local Government.
Books, magazines, newspapers
Internet
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After only keeping in mind one can think about what type of data has to be collected
during research as our research is concerned we have to gather primary data for
Customer behavior.
QUESTIONNAIRE
This method is more popular .The questionnaire is sent to the person concerned to
answer the questions formatted and return the same soon. A Questionnaire consists of
a number of questions printed or typed in definite order on a form or set of forms. The
Questionnaire is sent to the respondents. In order to achieve the research objective it is
necessary to collect accurate and relevant data, secondary data are already published
data collected for purposed other than the specific research needs at hand. Primary
data that are collected specifically for the research situation at hand, were collected by
surveys ,using respondents surveys is one of the ways of collecting primary data
namely observations, experiments and surveys .

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5.
Data Analysis

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DATA ANALYSIS :There is a number of data analysis has been done on the basis of questionnaire and
different basis. Theses basis of questionnaire has been made on different preference
and buying habit of consumers. The data analysis is given as follows:TABLE 1:- EXPENDITURE ON COSMETICS

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Interpretation:The above data shows the expenses percentage of consumers on cosmetic products.
According to this table, 20% of consumers below 500 Rs. on cosmetic items,
33%peoples spend Rs.500-1500 on cosmetics.40 % consumers spend Rs.1500-2500
on cosmetics. At last remaining 7% consumers spend more than Rs.2500 on cosmetics.
TABLE 2:- VALUE TO THE DIFFERENT PURCHASING FACTORS

Interpretation :The above table shows the measurement of different quality factor of a product on the
basis of a lickert scale. As the result, there is a good priority has been given to the
price of the product. An excellent priority is given to the ingredients and function.
Consumer also looking for a very good durability of a product. There is a very average
priority is given to the look of a product for purchase criteria.
TABLE 3- TRUSTWORTHINESS OF BRANDS

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Interpretation: - The above data shows that the 33% of consumers trust on brands on
the basis of awards received by the brands & laboratory reports. Only 20% of
consumers want to know product origin.
TABLE 4:- SOURCES OF BRAND AWARENESS.

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Interpretation:The above table shows the different sources from where consumers are able to know
about cosmetic products. 50% of the consumers are getting aware with the
products from advertising in T.V or some other medium. 28% of the consumers
are get aware about the product by their friends.23% of consumers are able to
know about the products through some other sources like free sampling, mass media,
brand promotion etc.
TABLE 5:- areas interest the consumer most
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Interpretation: - The above data shows the customer interest.40% of customer look
for discount and 33% of consumers take interest towards the availability of latest
product in the market and 20% are beauty conscious.
TABLE 3: BRAND CONCIOUSNESS OF PEOPLE

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Interpretation:The above table shows the brand consciousness of the common consumers. On the
basis of above table, at the present time there are 79% people of India are brand
conscious 13% consumers are brand conscious for only few brands and remaining 8%
people who belongs to backward areas are not brand conscious.
TABLE6:- PREFERECE OF DIFFERENT BRANDS (COUNTRY WISE)

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Interpretation:The above data table shows the preference of consumers towards different brands of
cosmetic products on the basis of country. 55% of consumers prefer the brands of
different national companies. The main reason is less price and relatively good quality.
34% consumers prefer the brands international companies or imported products. These
consumers contains models, relatively rich people, professionals etc. last 11%
consumers prefers local goods.
TABLE7: - SHOPPING HABIT OF CONSUMERS FOR PLACE

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Interpretation:The above data shows the different habits of consumers during they are on a way to
purchase the products. There was a time when consumers gone to only one or two
stores available in an area. They purchase only those things which the retailer gives
them. At the time, the consumers have very limited choice due to unavailability of
more retail stores in an area. But now a day there is a bunch of availability of super
markets, malls, and different ways to shopping. At the present time, 48% of people
goes to a super market, 25% goes to same old traditional stores, these persons are
either from backward area or some semi urban areas. 21% peoples goes to malls
for shopping, these are the peoples of metro cities or good developed city like
Lucknow, Ahemdabad, and Pune etc. Remaining 6% people deals with e- shopping.
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The above data shows the different habits of consumers during they are on a way to
purchase the products. There was a time when consumers gone to only one or two
stores available in an area. They purchase only those things which the retailer gives
them. At the time, the consumers have very limited choice due to unavailability of
more retail stores in an area. But now a day there is a bunch of availability of super
markets, malls, and different ways to shopping. At the present time, 48% of people
goes to a super market, 25% goes to same old traditional stores, these persons are
either from backward area or some semi urban areas. 21% peoples goes to malls
for shopping, these are the peoples of metro cities or good developed city like
Lucknow, Ahemdabad, and Pune etc. Remaining 6% people deals with e- shopping.

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Interpretation:The above table shows the different factors which effects the buying decision of the
consumers. At the present time more than 35%(38%) of consumers prefers the
brand name before purchasing of a cosmetic product. 32% of consumers prefers price
as a important factor in the purchasing of a cosmetic product. 19% preference goes to
the packaging and remaining 11% preference goes to reputation of companies.

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6.
Conclusion &
Suggestion

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CONCLUSION:As the research has shown the comparison between customer buying behavior
regarding Indian and International product in recent time. Since the consumer buying
behavior is the important factor to forecast the sales of any product in a particular area.
So company should keep close eye on the market situation. yet, customer were price
sensitive, but the changing market trend and customer view and preference shown that
customer are now quality sensitive .They want quality product, good services, easy
availability of product and better performance by the product. These days no of
customer buying from malls has been increased. Also the frequency to visit the malls
has been increased substantially. People are more brands conscious and they are
satisfied with the range of products available there.
We can conclude from our study that still more inclination is towards indigenous
product the preference ratio of indigenous to imported products is 7: 3This is because
of the relatively higher price of imported product.
Suggestions
1. Customer like best quality product on any price, so company should add latest
technology to their products.
2. After sales services is the area where Indian and International Company can highly
satisfy the existing customer, because they can make more customer through their
word of mouth. So Indian and International Company should provide latest and
reliable service to their customers.
3. Customers behavior always looks for some extra benefit with purchasing. They
demand for affordable price for product and gifts with purchasing.
4. International Company should make strategy to cater every income group
customers in city. Upper income group are affordable to purchase but lower
income group is not. So International Company should make policies to send
their product and every home.
5. The Indian company should give more emphasis on advertising to create market
awareness and to make a brand image in the minds of investors.
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6. Companies should do more publicity through road shows, newspaper and

advertisement. As this will create awareness about he fund and schemes that are at
present managed by the International Company.
7. They should keep a close eye on competitor strategy.

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7.
Bibliography

Reference:News paper: - The Economic Times.

Business Standard.
Journals: - Business World, Business Today.
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Website: - www.wikipedia.com
www.fmcgmarketers.blogspot.com
www.google.com
www.a2zmba.com

A.PERSONAL BACKGROUND

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B) GENERAL CONSUMPTION DETAILS

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C) RELATIONSHIP BETWEEN PRODUCTS KNOWLEDGE AND

CONSUMPTION

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