Sunteți pe pagina 1din 8
Issue Summer Issue An ICT Service Provider Dedicated to Business Customers Customer Highlights Hong Kong Jockey
Issue Summer Issue An ICT Service Provider Dedicated to Business Customers Customer Highlights Hong Kong Jockey
Issue Summer Issue An ICT Service Provider Dedicated to Business Customers Customer Highlights Hong Kong Jockey
Issue
Summer Issue
An ICT Service Provider Dedicated to Business Customers
Customer Highlights
Hong Kong Jockey Club Overcomes Challenges with an
Enhanced Network Infrastructure
Wharf T&T Pioneers the Largest Academic
Wi-Fi Network for Lingnan University
Covering the Entire Campus
Industry News
Protecting Your Most Valuable Assets through
Business Continuity Planning
Product Spotlights
NEC and Wharf T&T Sign VIP Reseller Agreement
The Next Station is … China
China Direct Internet Access Service
Corporate News
United We Stand -- Wharf T&T Supports
Sichuan Earthquake Victims
Wharf T&T to Strengthen Off-shore
Business Process Outsourcing Capability
Mirapoint and Wharf T&T eBusiness Form Strategic
Alliance to Expand Secure Messaging Solution
Offerings in Asia Pacific
Wharf T&T Launches New Branding
Campaign “The Office Sprites”
A New Look and More ….
The Revamp of the Wharf T&T and COL Websites
Wharf T&T Achieves CRE Awards Two Years in a Row

Customer Highlights

Hong Kong Jockey Club Overcomes Challenges with

an Enhanced Network Infrastructure

Customer Highlights Hong Kong Jockey Club Overcomes Challenges with an Enhanced Network Infrastructure The Hong Kong

The Hong Kong Jockey Club (HKJC) is one of the world’s largest horse racing organisa- tions, providing world-class sporting entertainment. It is also the major benefactor of public and community services through its tax payments and charitable contributions within the Territory.

Established in 1884, the HKJC today provides a variety of sporting and entertainment services, including football betting, the Mark Six Lottery, and horse racing. Up to a billion Hong Kong dollars is bet at each race meeting in Hong Kong, and at peak times, the HKJC's back-end systems process about 3,600 transactions every second; a rate unmatched by any other betting operator in the world.

Approach to Legacy System Evolution

The HKJC introduced the first ever hand-held Customer Input Terminal (CIT) in 1988 to provide an enhanced betting experience for its customers. Nearly 20 years after its launch, the CIT continues to evolve and is now in its eighth generation with 80,000 loyal users. Although the HKJC appreciated the existing legacy system and backbone network due to its high degree of reliability and stability, this network was, however, difficult to upgrade and modify which slows response time.

Maintaining an advanced IT backbone infrastructure is not easy. That’s why the HKJC faced immense challenges with its extremely high volume of daily transactions, not to mention CIT customers’ fast-growing expectations for an even higher quality of service.

Customer Highlights Hong Kong Jockey Club Overcomes Challenges with an Enhanced Network Infrastructure The Hong Kong

Sunny Lee, Executive Director, Information Technology of the Hong Kong Jockey Club

“The CIT legacy transaction protocol requires a massive buffering capability in order to support its store-and-forward data transfer mechanism, resulting in a very expensive and inefficient proprietary legacy network. We realistically expected that the legacy network would not be able to handle the anticipated increases in CIT transaction volumes in the future,” said Mr. Sunny Lee, executive director for Information Technology at the Hong Kong Jockey Club. “Since the existing network maintenance cost was high and

we were also looking at further increasing our standards for network response time, we decided to pro-actively look for an alter native that met both our current and future needs.”

One of the key ways that the HKJC strives to improve customer satisfaction is by enhancing its facilities and applying best-practice technologies. To help reduce IT maintenance costs while developing a scalable and reliable network with a high level of security, the HKJC chose Wharf T&T over all other major ICT service providers to upgrade its network.

need to ensure that the migration process would have no impact on our existing live system as well as on our customers”, Mr. Lee added.

Why Wharf T&T

HKJC had very specific requirements in addressing its anticipated volume increase in CIT transactions. W ith extensive IT consulting experience and a leading-edge solutions portfolio, Wharf T&T is able to provide the HKJC with a reliable and resilient solution package. After gaining an understanding of the client's specific requirements about reliability, availability and serviceability, Wharf T&T selected UTStarcomm’s multi-service assess platform and Cisco’s Content Services Switches to help HKJC speed up their transaction time, relying on our state-of-the-art multi-services access IP platform and Metro Ether net transport system to support more than 2,600 modem ports which link customers' CITs to various HKJC servers. The key to a project of this nature is understanding our customer’s business and its requirements. Wharf T&T thoroughly grasped the HKJC’s need to improve its network and we successfully came up with an innovative and practical solution, creating synergy and driving greater efficiency from multi-vendors.

Customer Highlights Hong Kong Jockey Club Overcomes Challenges with an Enhanced Network Infrastructure The Hong Kong

Maximizing Load Balancing for Fast Transaction Processing

The new solution provided by Wharf T&T is able to incorporate UTStarcomm’s multi-service access platform to speed up transaction times while supporting transaction protocols such as VISA I/II and Synchronous Data Link Control with full protocol emulation. It provides maximum reliability with redundant access router cards capable of auto-failover with no service interruption. Moreover, the site load balancing and content switching are well managed through the introduction of Cisco’s Content Services Switches to ensure even traffic distribution to different servers hosted in HKJC’s data centres.

Customer Highlights Hong Kong Jockey Club Overcomes Challenges with an Enhanced Network Infrastructure The Hong Kong
Customer Highlights Hong Kong Jockey Club Overcomes Challenges with an Enhanced Network Infrastructure The Hong Kong

This new solution connects CIT terminals to a host authorisation systems; it acts as an intermediary and can communicate with the host using far fewer packets compared with direct host connection. In this way, it allows the host to manage more calls per day with reduced network congestion and response time. Over 80,000 CIT users can therefore process their CIT instructions quickly and accurately. The newly enhanced network infrastructure has reduced the data transmission time by more than 10%. Moreover, the intelligent load balancing solution helps ensure the network's health with close monitoring of data traffic. This is critical to managing any sudden transaction volume increases during peak periods.

"Wharf T&T impressed us with their ability to capitalise on the latest technologies to provide cost-efficient solutions and a can-do attitude with persistent efforts in problem solving. They also displayed a strong know-how in network telecommunications as well as nurturing excellent collaborative relationships with various partners. All of this ultimately resulted in their winning of the service contract.” said Mr. Lee.

Relying on a Robust IP Network Solution

Conclusion

At the HKJC, performance is the key objective while achieving a scalable infrastructure with a high
At the HKJC, performance is the key objective while achieving a
scalable infrastructure with a high degree of reliability and resiliency
is a priority. The HKJC aims to achieve the same high availability for
the CIT network as it does for its betting back-end systems. In 2006,
server uptime on HKJC’s core betting systems averaged 99.997%.
These systems are capable of processing a horse racing bet and Mark
Six transaction in a fraction of a second. “Reliability, availability and
serviceability were our critical concer ns when making the decision to
switch to a new platform. Another important consideration was the

The entire project implementation and migration went smoothly and was completed within six months aided by the expert advice from Wharf T&T’s consultants and engineers.

Mr. Lee praised Wharf T&T and its partners for their comprehensive and p r ofessio n al su p port th r oughou t the e n t i r e p r ojec t implementation. He commented that the new IP platform is highly scalable, reliable, easy to manage and will facilitate the HKJC’s future IT enhancement plans.

Wharf T&T Pioneers the Largest Academic

W i-Fi Network for Lingnan University Covering the Entire Campus

Wireless technology has become increasingly important and has changed the way people learn and live. Untethered from the traditional classroom or library, today's university students learn and collaborate wherever they want at coffee shops, gymnasiums, school

canteens and even gardens. The availability of Wi-Fi technology is changing the ways in which students
canteens and even gardens. The availability of Wi-Fi technology is
changing the ways in which students learn individually and
collaboratively. It has also changed how lecturers teach and even
how universities operate. At the forefront of this revolution is
Lingnan University; a pioneer in deploying a campus-wide Wi-Fi
network.
The Challenge… and Why Wharf T&T Was Selected
Despite fierce competition among seven other vendors, the Wharf
T&T team clinched the deal with their proven expertise from
planning and design to final deployment of the communications
network. Wharf T&T is able to provide the ultimate integrated
solution for Lingnan to fulfil the final requirements of the customer.
Under the agreement, Wharf T&T will provide comprehensive
consulting and implementation services including design,
deployment and management of wireless communication networks,
technology networks and security systems for the Lingnan campus
with its more than 500 access points. Wharf T&T will implement the
802.11n standard, satisfying the communication mobility
requirements for over 2,000 staff and students.
This upgraded Wi-Fi network is expected to enhance transmission
speeds, making them 6 times faster than the original network while
offering a higher level of security through the advanced encryption
standard for handling high capacity data transmission applications.
These include but are not limited to real-time video monitoring for
building access control systems, enhanced data management for
unified messaging broadcasts and high traffic voice communications
such as unlimited free mobile and handheld transceiver
(walkie-talkie) communication. The project is expected to be
completed by July 2008.
“Capacity planning, interference studies, integration services, field crews, and
project management are just some of the components we offered for the Lingnan
project. Our core competency is our unique expertise in providing a comprehensive
scope of services. These range from design and planning, deployment and
integration to system engineering and the overall management of the network
which will enable us to produce predictable and reliable system performance,”
said Kam Poon, vice president of Business Market. "This Wi-Fi project
demonstrates Wharf T&T’s vision to diversify our business base and expand into
new, untapped areas where we can add tremendous value."
Industry : Education
Solution : Wi-Fi
Benefits :
• The most advanced technology
• Facilitate faster and safer
communications anytime, anywhere
• Allows centralised network
management
• Scalable to cater for future
enhancements

Industry News

Protecting Your Most Valuable Assets through Business Continuity Planning

March 14, 2008

Tibet Riots

May 3, 2008

Myanmar Cyclone Nargis

May 12, 2008

Earthquake of 8.0 Magnitude in Sichuan, China

May 24, 2008

Tor nado in Midwest USA

May 25, 2008

Fire in north wester n Russia sets off missiles

What do all the above events have in common?

They were all disasters that happened unexpectedly. While some have killed and injured tens of thousands and destroyed houses, others disasters caused severe power outages for extended period of time. Regardless of the circum- stances and outcomes of these disasters, they all remind us that we all need to plan for events that occur without warning. However, if there is a plan in place but it is not tested, then, in fact, there is no plan at all.

Industry News Protecting Your Most Valuable Assets through Business Continuity Planning March 14, 2008 Tibet Riots

As a leading service provider with over 36 years of experience in business continuity and disaster recovery, COL is the ideal choice with services tailored to suit the needs of different business sectors:

Business Continuity Services:

Dual sites segregated to serve different business districts

In Hong Kong, we probably will not experience disasters to such an extreme, but there is a chance that there will be power outages, fires, flooding or even a pandemic (like SARS) which may disrupt your business. In that case, business continuity planning (BCP) is crucial to keep your business up and running.

BCP is an inter-disciplinary concept used to create and validate a practiced logistical plan so that organisations can recover and restore partially or completely any interrupted critical functions within a pre-determined time after a disaster or extended disruption, as quickly and efficiently as possible. A comprehensive BCP will identify the critical system and business processes for emergency recovery and will include full planning and procedures for decision-making, process activation and employee communications.

Whatever strategy organisations employ, it is clear that business continuity planning requires a long-term commitment. Without a sound BCP, chances are far greater that operations will suffer unnecessarily or possibly face a serious demise when a disaster occurs. Indeed, BCP is an instrument to increase the chances of a business surviving and prospering during unpredictable events.

Industry News Protecting Your Most Valuable Assets through Business Continuity Planning March 14, 2008 Tibet Riots

Business areas equipped with latest workstation equipment

Dealer and back office seating positions (dedicated, shared or guaranteed

Industry News Protecting Your Most Valuable Assets through Business Continuity Planning March 14, 2008 Tibet Riots

positions to suit your needs) to serve banking and finance sectors specifically

24-hour professional staff on call to assist your needs

  • Disaster Recovery Services: Recovery capability through application of the latest equipment and services Backup computer systems Collecting and restoring backup data Consultancy for disaster recovery procedures and plans Data Centre Services: Tier 3+ data centre Secured commercial facility with raised floor, CRAC unit, FM200 fire system, GENSAT, UPS etc Co-location service Network management service 24-hour support

Industry News Protecting Your Most Valuable Assets through Business Continuity Planning March 14, 2008 Tibet Riots

Do you have queries about your plan? Visit our website at http://www.col.com.hk or call our experts for advice at 2118-3888!

Product Spotlights NEC and Wharf T&T Sign VIP Reseller Agreement Wharf T&T announced a new partnership
Product Spotlights
NEC and Wharf T&T Sign VIP Reseller Agreement
Wharf T&T announced a new partnership with NEC to sell NEC telecommunications products
and solutions through Wharf T&T’s strong distribution channel in Hong Kong. W ith this reseller
agreement, NEC and Wharf T&T will work hand-in-hand to further expand its reach into
multinational corporation (MNC) markets, leading to a new communications era and bringing
an enlightened perspective to Hong Kong businesses.
1R Series Digital Phone
This partnership also provides a unique combination of communications advantages to
business customers, including access to Wharf T&T’s excellent consulting and
managed services and the best-of-breed metro IP network, as well as an advanced,
user friendly and multi-functional suite of telecommunications equipment with
strong local support. Wharf T&T is renowned for its professionalism and
strong domain know-how. Now with a strong and highly diversified
telecommunications product line from NEC, the collaboration will create a
synergy that is the ideal choice for best-in-class professional telecommunications
services.
DTU Series Digital Phone
“Wharf T&T’s long-standing communications experience and integrated Information and
Communications Technology (ICT) expertise has been helping Hong Kong companies manage
their unique demands for advanced IT & Telecommunications (IT&T) solutions. Our
comprehensive managed services, including but not limited to SUPERTONE IP phone and CENTREX
sophisticated office phone systems provide a broad spectrum of ICT service platforms
tailor-made for customers’ specific needs. Operations outsourcing, low-cost of ownership for
advanced equipment, hassle-free technology adaptation and significantly enhanced service
quality are just a few of the benefits we provide to enterprises. Moreover, this partnership will
further strengthen our product mix which, in tur n, benefits our customers with a greater choices
of diversified telecommunications equipment,” according to Mr. Kam Poon, vice president of
Business Market at Wharf T&T Limited.
The Next Station is … China
China Direct Inter net Access Service
China
Do you know where your Inter net traffic flows?
Nowadays, Inter net services are essential for daily business operations as well as for
business communications. W ith Hong Kong’s geographic proximity to China, Inter net
service performance across the border can have a significant impact on operational
efficiency, application usage as well as communications quality. This is particularly important
to those corporations engaged in frequent business relations with China. So, does your
current Inter net service provider (ISP) adequately address your needs?
HK
Can your ISP provide better Inter Hong Kong-China IP Communications for you?
Many ISP claims that they have strong fibre networks to handle China IP connections, but the bandwidth
might be shared among various applications such as IDD service, peer-to-peer usage, and home multimedia
entertainment among residential and commercial users, which significantly affects capacity for business
applications. For this reason, stable and low latency China-Hong Kong Inter net service is crucial for critical
business operations and communication.
Wharf T&T China Direct
Inter net Access Service
How does China Direct Inter net Access (CDIA) Service improves your Inter Hong Kong-China IP
Communications?
Wharf T&T recently launched a China Direct Inter net Access (CDIA) service to help customers enhance
business efficiency with stable, direct and fast IP bandwidth to China. CDIA is a specific IP transit service for
the China region which can be provisioned on top of dedicated Inter net access (DIA) and shared broadband
services such as Broadband WebTone.
The key benefits of CDIA include:
• Guaranteed China-Hong Kong POP-to-POP bandwidth
• Guaranteed POP-to-POP latency
• Guaranteed direct route to China (through partnerships with major China carriers)
Contact your
Wharf T&T Account
Manager now on
2112-2665 to lear n
about the many
benefits you’ll enjoy
with CDIA!
Wharf T&T’s CDIA service allows customers to specify the Mbps size assigned for their dedicated China
bandwidth on top of the DIA or Broadband WebTone service. W ith CDIA service, all your China-HK IP traffic
is guaranteed to be routed directly via China’s leading carriers, so customers can now enjoy quality
China-Hong Kong Inter net services like e-mail, inter nal ERP systems, e-banking, web portals, VoIP, video
conferencing and IP Security (IPSec), plus Secure Sockets Layer (SSL), Virtual Private Network (VPN) and much
more.

Corporate News

U

nited We Stand - Wharf T&T Supports Sichuan Earthquake Victims

Corporate News U nited We Stand - Wharf T&T Supports Sichuan Earthquake Victims The Sichuan earthquake,
Corporate News U nited We Stand - Wharf T&T Supports Sichuan Earthquake Victims The Sichuan earthquake,

The Sichuan earthquake, which measured 8 on the Richter Scale, came as a tragic shock to the world on one peaceful afternoon. Many towns in Sichuan province had been 'razed to the ground' and left without a single house standing. The devastation and fatalities were disheartening with over 69,000 people losing their lives and tens of thousands being left homeless in the aftermath. As a responsible corporation, acting fast is the only way to help these unfortunate victims.

Therefore a company-wide fund-raising drive was launched two days after the catastrophe to aid the Hong Kong Red Cross China Relief Fund in support of their rescue and ongoing relief efforts. “Every dollar we donate means a lot to the victims. The three-day campaign raised over HK$200,000 for the Relief Fund and we are indeed glad that the campaign has received tremendous support throughout the company,” said Vincent Ma, president of Wharf T&T and COL.

Corporate News U nited We Stand - Wharf T&T Supports Sichuan Earthquake Victims The Sichuan earthquake,

We believe, though, that we can still do more. As a leading ICT service provider in Hong Kong, we realised our role and responsibilities in serving the community by sharing our expertise in telecommunications infrastructure and solutions. We actively participated in community voluntary quake relief donation activities, including sponsoring 100 free hotlines for TVB’s telethon fundraising programme along with other free broadband and technical consultancy support services for NGOs and the media. Information regarding various community relief funds initiated by NGOs, namely, the Hong Kong Red Cross, World Vision, Oxfam and UNICEF, also appeared on our corporate advertisements.

This is just a starting point… the quake victims need your ongoing support. Act Now!

“Our corporate belief and passion to serve customers’ needs has extended to the community at large through proactive, voluntary, and company-wide relief efforts,” added Mr. Ma. "The recent earthquake catastrophe reminds us that life is precious. People around the world are united and we are not alone. We trust that Hong Kong citizens will band together to show even greater concern for people in need in the future.”

Donation Information

Corporate News U nited We Stand - Wharf T&T Supports Sichuan Earthquake Victims The Sichuan earthquake,

Hong Kong Red Cross

Oxfam

World Vision Hong Kong

UNICEF

Bank of China: 012-806-0-000161-7

Bank of China: 012-874-0010515-7

Bank of China: 012-883-0-002666-2

Bank of China: 012-875-1-081085-5

Bank of East Asia: 514-40-39966-3

   

HSBC: 567-354014-005

Hang Sang Bank: 267-175123-001

Hang Sang Bank: 284-401080-003 HSBC: 001-537000-012

Hang Sang Bank: 286-364385-003 HSBC: 018-554444-001

Wing Lung Bank: 020-601-003-7635-2

HSBC: 567-650155-016

Donation via PPS Merchant Code: 9245, Bill Type: 04

Enquiry: 2394 2394

Bank of East Asia: 015-260-81-01210-0

Enquiry: 2802 0021

Enquiry: 3120 5000

 

Enquiry: 2833 6139

W

Corporate News U nited We Stand - Wharf T&T Supports Sichuan Earthquake Victims The Sichuan earthquake,

harf T&T to Strengthen Off-shore

Business Process Outsourcing Capability

Business Process Outsourcing (BPO) is increasingly becoming the strategic choice for companies looking to achieve cost reductions while improving service quality, and increase shareholders’ value as they focus on their core business capabilities. The Gartner Report predicts that global BPO expenses will reach US$157.5 billion by 2008.*

Following China’s accession to the WTO in 2001, the market there is becoming more liberalised. Many multi-national corporations are rushing into China to tap into new opportunities where demand for BPO service is soaring. In 2006, the total value of existing BPO service contracts in China reached US$0.38 billion, representing an increase of 63.9% compared to 2005.*

Seeing the emerging BPO opportunities in China, Wharf T&T has established a new subsidiary, Wharf T&T Outsourcing Service Limited (WTTO) in Jiangmen to help capture the evolving needs in business process outsourcing in China.

Leveraging our strong technology know-how and capabilities with call centre services, WTTO is poised to provide call centre services support, data entry outsourcing and telemarketing services. WTTO is situated in the heart of Jiangmen city with a robust infrastructure powered by China Telecom. The total office area exceeds 13,000 square-feet, occupying 3 storeys of the China Telecom Western Exchange. This provides more than 250 call centre positions for audio customer support services.

*Source: Mainland China-Hong Kong Cooperation on International Service Outsourcing, HKTDC Research, 2007 (Available in Chinese version
*Source: Mainland China-Hong Kong Cooperation on International Service Outsourcing, HKTDC Research, 2007 (Available in Chinese version only)

“We uphold ‘Service Excellence’ as our business motto. The Asia Pacific Customer Service Consortium (APCSC) last year gave Wharf T&T Call Centre of the Year 2006 (Commercial Market) and Outsourcing Team of the Year, Business Process Outsourcing (BPO) at the Customer Relationship Excellence (CRE) Awards. These accolades reflect our significant accomplishment in establishing a strong, high quality customer service team,” said Duncan Wong, vice president, Customer and Systems Operations at Wharf T&T Limited and director & general manager of Wharf T&T Outsourcing Service Limited. “Outsourcing helps the organisation achieve higher levels of value creation for the end customer. So we believe that WTTO will help many MNCs jump start their China development plans by applying our award-winning BPO support for customer relationship management.”

  • M irapoint and Wharf T&T eBusiness Form Strategic Alliance to Expand Secure Messaging Solution

Offerings in Asia Pacific

Companies team up to deliver joint solutions to meet emerging messaging needs in the region while bringing improved service and support to existing Mirapoint customers

Wharf T&T eBusiness Limited (WeB) and Mirapoint Software, the secure messaging experts, formed a strategic relationship to support growing requirements for secure messaging solutions in the Asia Pacific region, including markets in China, Hong Kong, Taiwan, Singapore, Korea, Malaysia, Indonesia, the Philippines, Vietnam and Thailand.

Through this agreement Mirapoint can leverage Wharf T&T and its IT subsidiary’s extensive infrastructure and highly
Through this agreement Mirapoint can leverage Wharf T&T and its IT subsidiary’s extensive
infrastructure and highly reputable market presence to scale up in order to meet increasing
demands while WeB is able to reach new customers and increase value for existing customers
through new secure messaging offerings and a low total cost of ownership. As part of the
alliance, Mirapoint and WeB will also join forces to deliver greater value to existing customers
through joint services and support cooperation.
The two partners will also collaborate on technology development, including localisation, double-byte support, and other region-specific
messaging and messaging security capabilities. As organisations adopt messaging strategies, flexibility, scalability, reliability and security
rise to the top of the list of priorities. The Mirapoint and WeB alliance will enable the companies to more accurately address the region’s
evolving requirements for secure messaging.
What is Mirapoint Secure Messaging Infrastructure for Enterprises
Mirapoint email server, archiving and security appliances offer carrier-class, 99.999 percent uptime reliability and the industry’s lowest TCO.
Mirapoint’s Message Server is the only dedicated appliance that integrates email routing, storage, access and management. Mirapoint’s
RazorGate email security appliances provide multi-layered protection at the network edge to block hackers, spam, and virus threats, with
spam and virus catch-rates upwards of 98 percent. Mirapoint’s Messaging Reporter delivers a holistic view of spam, virus, and email trends
across the messaging network. The Mirapoint Directory Server serves as the backbone to the messaging infrastructure providing a
foundation for storing and managing message routing information, user profiles, and access privileges. Combined, Mirapoint appliances
deliver a secure messaging infrastructure to enterprises worldwide.
W
harf T&T Launches New Branding Campaign “The Office Sprites”
Wharf T&T and COL have recently launched a completely new branding campaign to further strengthen our position as a leading
Information, Communications and Technology (ICT) service provider. The campaign will also increase the awareness of our “Strictly
Business” strategy. Unveiled in late April 2008 and scheduled to run until July 2008, the campaign includes print, online advertisements,
TV commercials and outdoor TV ads.
As part of our corporate strategy, the Company will focus on widening our capabilities to offer diversified, advanced and tailor-made ICT
solutions, which will bring more value to customers. “Office Sprites” are featured in the Campaign to highlight our excellent team spirit
and professionalism. “Focus and Commitment” when serving business customers is also a key message which has been conveyed through
the introduction of the company tagline - “Strictly Business”.
Highlight of “The Office Sprites” Campaign
Focus
x
• Formula used – clearly indicate our
commitment to business customers
and service excellence.
Communications
Professional
x
Services
Information
Technology
• Both TV commercial and print advertisements adopt a nimble white style to give a refreshing
and pleasant look and feel.
• Sprites in clear and distinctive dress codes and colour themes represent the Wharf T&T and
COL teams respectively.
• The mini office sprite teams stand in stark contrast to oversized office equipment to subtly
bring out the importance of our customers and how we work diligently behind the scenes
for their benefit.
Let’s logon to http://www.wharftt.com/wtt2/pages/en/about_us_advertisement.html
to review “The Office Sprites” campaign together!

Corporate News

A

New Look and More ….The Revamp of the Wharf T&T and COL Websites

Corporate News A New Look and More …. The Revamp of the Wharf T&T and COL

Continuous improvement is one of our key priorities in guiding our business practices. This is

evident specifically in our daily communications, too. With this in mind, our corporate websites - wharftt.com and col.com.hk have just undergone major facelifts to rejuvenate our online communications and enhance the overall web-surfing experience. Not only does the revamp bring a

fresh look and a better presentation, but it also provides easy navigation with well organised

categories and user-friendly structures to locate our wide array of business solutions.

The revamp has transformed www.wharftt.com into a comprehensive online customer service portal for existing customers and potential prospects. With enhanced

service features, Wharf T&T’s existing business customers are now able to

check their bills, while updating account information and subscribing to new services online.

Logon to www.wharftt.com and www.col.com.hk today to enjoy this exciting new web browsing experience and try out the online functions. Let us know what you think by

contacting us on the website. Your valuable feedback and comments are the key to our success.

And, always rest assured that one thing will remain constant– our dedication and commitment to

service excellence!

Enhanced Users Features

Functions

Simplified navigation

Products & services are catergorized into 6 groups for easy browsing

User-friendly sitemap

Find the information you need directly

Alignment of corporate tone

Use of corporate colors to strengthen the brand image

Interface for webmail users

Login to website from the home page

Online customers service

Check and update your account information, view bills

portal for managing account

and subscribe to service

information

Corporate News A New Look and More …. The Revamp of the Wharf T&T and COL
Corporate News A New Look and More …. The Revamp of the Wharf T&T and COL

W

harf T&T Achieves CRE Awards

Two Years in a Row

For the second consecutive year Wharf T&T has won the Customer Relationship Excellence (CRE) Award by the Asia Pacific Customer Service Consortium (APCSC). In 2007, Wharf T&T also took top award honours in the following categories:

Corporate Awards:

• Contact Center of the Year (Telecommunications) • Integrated Support Team of the Year (Telecommunications)

Individual Awards:

Corporate News A New Look and More …. The Revamp of the Wharf T&T and COL

• Ms. Ann Chen Yu-qing, Merit (Telecommunications) – Customer Service Manager of the Year (Contact Center) • Ms. Amelia Li Man-kuen, Merit (Telecommunications) – Customer Service Team Leader of the Year (Contact Center)

“We believe that it is the customer who defines quality, not us,” said Duncan Wong, vice president for Customer and Systems Operations at Wharf T&T. “At any contact point, the quality of the customer experience can affect the overall customer relationship. That’s why we

treat our integrated support team and contact centre as strategic units to meet corporate strategic challenges and create an excellent

customer experience. We are indeed glad that our efforts to build a high quality professional team have paid off and our journey toward continuous improvement of service excellence will further strengthen our customers’ mindshare.”

The annual CRE Awards recognise companies, teams and individuals who have demonstrated customer service excellence in different

sectors while promoting a higher standard of service quality in international cities across the Asia Pacific region. All participants were

objectively assessed against a host of key success factors and world-class standards in order to evaluate
objectively assessed against a host of key success factors and world-class standards in order to evaluate achievements and compliance in
their respective areas.
Wharf T&T Limited
COL Limited
11/F, Telecom Tower, Wharf T&T Square
7/F, COL Tower, Wharf T&T Square
123 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong
123 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong
Tel: (852) 2112 1121
www.wharftt.com
Fax: (852) 2112 1122
Tel: (852) 2118 3888
www.col.com.hk
Fax: (852) 2118 3088
Wharf T&T is committed to environmental protection. This publication uses recycled paper.
九倉電訊致力響應環境保護。此刊物以再造紙印製。