Feature Story

Its a Beautiful Day!- Wharf T&T 2011 Advertising Campaign

Enjoy the day in every way with Wharf T&T IPv6 Enabled
Fiber Business Broadband
The advance of network technology has changed the way we communicate, do business, and collaborate with others. While most
business activities can be carried out through a variety of computing devices connected to a high-speed network, the Internet has
become an indispensible tool in the modern business world.
Just imagine, what could be more enjoyable than getting the
work done perfectly and effectively on a beautiful working
day? That should be the wish of every employer and employee!
With the presence of the best-of-breed fully fibre-optic metro
IP network and related ICT applications, things will go our way!
Marching towards the second year of the +EN network investment
project which targets the extension of our Fibre-to-the-Desk (FTTD)
network infrastructure to over 95% of local business customers, we
have made respectable progress in the first key milestones with over
2,000 buildings connected to the +EN fibre network, representing a
doubling of the building rollout capacity.

Its a Beautiful Day!

In May Wharf T&T launched its 2011 corporate
advertising campaign featuring a booming and
beautiful working day enabled by a top-notch
business broadband network. Endorsed by the
talented artiste Sherman Chung, the campaign
featured her newly released song Its a Beautiful Day
in which Sherman, while wearing very chic stunning
outfits, welcomes a bright and cheerful working day
and experiences the Wharf T&T ultra high-speed fibre
optic network.
At the press conference to launch the campaign, Sherman used a Fibre Optic Saber to cleave the board written
(Homophone of Sherman Chungs Chinese name in Cantonese), symbolising the end of the inefficient
slow copper-based legacy broadband connection. The campaign captures the essence of our +EN network
enabling a near universal coverage of FTTD business broadband that facilitates increased cloud service adoption.
With FTTD in place, reliable and seamless communications cannot be found anywhere else but here at Wharf T&T.
Any enterprise, SMEs in particular, can enjoy the day in every way as everyday is a beautiful day for them.
With extensive advertising coverage, the campaign is not limited to TV commercials on major TV channels
including TVB, Cable TV, outdoor TV wall, lift lobby TV in over 500 commercial buildings, MTR trackside TV, etc.,
but also includes advertisements in major newspapers and magazines as well as mobile advertising platform.
Sounds interesting? Check out more about this campaign and how it was organised on our corporate website at
http://www.wharftt.com/wtt2/pages/en/about_us_corporate_campaign.html.

Technology Unveil IPv6 Enabled!

Wharf T&Ts FTTD ultra high-speed network infrastructure has already integrated IPv6
technology with its 200M Fiber Business Broadband service! With the IPv6 standard enabled,
customers enjoy improved security and end-to-end connective integrity. The new standard
uses 128 bits for IPv6 addresses that provides up to 340 billion billion billion billion (3.4x1038)
unique addresses, which means the address pool is large enough to give multiple IP addresses
to every grain of sand on the planet!

Dual Stack Migration

In view of the worldwide trend of current IPv4
addresses possibly being fully depleted before the
end of 2011, companies should consider adopting
IPv6 standard as soon as possible in order to make
sure the technologies they are currently using are
compatible with the IPv6 standard since there is no
alternative plan.
As the best SME partner committed to providing
the best ICT services, Wharf T&T adopts the Dual
Stack migration approach that can connect to both
IPv4 and IPv6 networks automatically. The auto
configuration capability enables easier network
design and management so that our Fiber Business
Broadband customers can have more time to
plan for their upgrade to the next generation
infrastructure.
Let us help you move to IPv6 - the Gateway to
Tomorrows Digital World!

Did you know

Benefits of IPv6

Auto configuration capabilities for easier network management

Improved efficiency by supporting inter-domain multicasting and simplifying router configuration

Direct addressing for end-to-end connective integrity

Unconstrained address abundance

IPSec is built into the IPv6 protocol for improved security

Awards and Recognition

IT Square Editors' Choices 2010 Award for "The Best Broadband

and Cloud Services"
Wharf T&T's "+EN" Enterprise Network was chosen
as "The Best Broadband and Cloud Services" by
Sing Tao IT Square Editors' Choices 2010. The
award recognises the company's commitment
to increasing ICT adoption among the business
sector through additional investment in the ultra
high-speed fibre optic network infrastructure
to pioneer IT-as-a-Service (ITaaS) for enterprises in
Hong Kong.
The IT Square Editors' Choices 2010 is organised by the local newspaper
Sing Tao Daily to recognise the leading IT solutions on the market. The
award winning solutions were selected by a panel of editors based
on judging criteria including originality, cost-efficiency, technical
applicability, and total cost of ownership.

Dual Accolades for WeB at the Hong Kong ICT Awards 2011
Once again WeB-eM, the flagship email marketing service developed
by Wharf T&T eBusiness (WeB), has been recognised at the Hong Kong
ICT Awards (HKICT) 2011 as the Best Business (Product) Silver Award
and the Best Green ICT (Innovation) Award Certificate of Merit for
its outstanding achievement and long-term commitment to leading
innovative, user-friendly, cost-effective, and environmentally sustainable
ICT solutions for the Hong Kong business market.

WeB-eM was first awarded the Best Business (Product) Certificate of Merit in the
2007 HKICT Awards five months after launch. With innovative features developed
in response to market needs, WeB-eM was well received by the Judging Panel
receiving encouraging comments: In only four years, the product has expanded
to cover new business horizons and achieved growing business results and
market share in Hong Kong. With great efforts in market development and R&D,
the company has developed the right product to meet the challenges induced
by the emerging social media platforms.

Beating the drum for WeB's dual accolades at the HKICT Awards 2011, WeB unveiled WeB-eM Social service, a newly
developed online DIY eMail marketing service designed for Hong Kong enterprises to integrate eMail marketing campaigns
with a social media channel. While many companies still find it difficult to deploy social media easily in their daily marketing
campaign, WeB-eM Social makes it simple and easy for marketing managers to get a jump start. For more information about
WeB-eM Social, please call the Sales Hotline on 2112 8288.

Corporate News
ICT Business Application Training Workshop Series 1 Building an Intelligent Office
As a leading ICT service provider in Hong Kong, Wharf T&T is committed to providing
powerful and cost-effective ICT solutions to help SMEs grasp the benefits of
increased ICT adoption. We believe that hosting a targeted series of workshops
featuring the latest ICT information with professional advice can fulfil long-term
demand from SMEs.
The first chapter of the ICT Business Application
Training Workshop Building an Intelligent Office"
was held at the Hong Kong Productivity Council on
31 March 2011. It aimed to help SMEs learn more
about the essence of ICT with real-life examples and
applications in a typical business environment.
In partnership with the Hong Kong Productivity Council, this workshop series shows the effort and
determination of the company to help SMEs stay competitive by adopting ICT. The first chapter of this
workshop series had invited experts from renowned ICT companies including Cisco and Emerson who,
together with Wharf T&T, shared professional knowledge and practical experience with participants
from administrative and finance fields on the topics of smart IP communications, intelligent office
refurbishment, and introduced the concept of green IT. Moreover, a live demonstration was arranged
to let participants experience the advanced applications onsite and deepen their understanding of
ICT communications. A certificate recognising their commitment to ICT adoption was awarded to all
participants after the seminar.

Corporate Social Responsibility

We are a Caring Company
For the 3rd consecutive year, Wharf T&T has been recognised as a Caring Company by
The Hong Kong Council of Social Service and has been awarded the Caring Company
logo since 2008. The award reaffirms our long-term effort and commitment to
embracing environmental and social responsibility in the communities in which we
operate.
We have participated in various activities in support of corporate social responsibility
initiatives since 2008:

T aking better care of its employees and supporting work-life balance with the introduction of a 5-day week, paternity leave, family
care leave, training and development sessions, employee study programmes, etc.


Committed
to environmental and social conservation through the implementation of the low-carbon office programme (LOOP) and
HSBC-HKQAA CSR Advocate Mark programme.

E ngaging in various community activities such as fund-raising events, social or environmental projects in various forms through cash
donation, donation-in-kind, volunteer efforts, and training opportunities.

CSR Activities Highlights

During the first half of 2011 we have actively organised and participated in community activities to support environmental conservation
and community in-need. These activities include the Charity Laisee Campaign to raise funds for "Hong Kong Christian Services Service
Development Fund; MSF Orienteering Competition to support Mdecins Sans Frontires humanitarian projects and relief work; Earth
Hour to take a stand against climate change; Hong Kong Christian Service's Flag Day to support their community service development,
blood donation to help give blood and save lives, and a trip to HK Disneyland for under-privileged children to help widen their horizons.

Earth Hour 2011 Lets

dress Green and enjoy
an Earth Lunch Hour!
Come & join us!

MSF Orienteering Competition - We are

ready to set off! Thanks to all donors for
their great support!

B lood

Donation Day
Give Blood Give Life!
Be a regular donor!

H ong Kong Christian Services Flag

Day - This little volunteer worked his
socks off seeking donations!

Children Exploration Day @ Hong Kong Disneyland in

partnership with St. James' Settlement Grant-in-aid
Brightens Childrens Lives Charity Project.

Wharf T&T Limited

COL Limited

11/F, Telecom Tower, Wharf T&T Square

123 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong
Tel: (852) 2112 1121 Fax: (852) 2112 1122
www.wharftt.com

11/F, COL Tower, Wharf T&T Square

123 Hoi Bun Road, Kwun Tong, Kowloon, Hong Kong
Tel: (852) 2118 3888 Fax: (852) 2118 3088
www.col.com.hk

Wharf T&T is committed to environmental protection. This publication is printed on FSCTM Certified paper with Soy Ink.