SIR

✓ SUCCESSFU
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■ I NNOVATIVE ✓
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Your Quarterly magazine

R
direct from IMD Ltd

E
SUMMER 2015

SOURCES

IMD Launch
The SIR Elite 2015
Updates from
Australia
2 / SUMMER 2015 / SIR MAGAZINE
 SIR MAGAZINE / SUMMER 2015 / 3

Directors Message It has certainly been an explosive first 6 months of 2015 for Ksenia Bodrova
the IMD Organisation. We have seen the promotion of 4 Impulse Marketing
Assistant Owners, 1 Owner Partner and a total of 5 Crew
Leaders, which was all topped off by the export of 2 IMD
power leaders to set the pace in our newest country – France.

Q2 saw the introduction and launch of our very exclusive

S.I.R Elite group, which has also already seen 4 of its 18
members get promoted to Crew Leadership only 6 weeks
Jacob McKinnon
following the first meeting.
Maximus Athletic
A special mention goes out to Jaeger Phips for breaking the
IMD all time record of hitting Crew Leadership in only a 14
week period from the day she started. We have also had the
privilege of hearing prestigious speakers such as Managing
Director Mike Blaine, Vice President Mars Cowley, and
Organisational Head Tony Otero.
This group of game changers looks set for big things by the
end of 2015 with the goal of 50% of its members promoted to Katie Black
Assistant Ownership. Storm Marketing

Congratulations to Katie Black and Storm Marketing who broke their all-time weekly office PB
of 290 donors for their respective Charities. More recently the Norwich location broke its
weekly PB by acquiring 127 donors in a week and has doubled in size. James Marshall and
Magnum Marketing keep going from strength to strength in Home Delivery breaking their
weekly Hello Fresh and Riverford combined weekly PB and also promoting a new Assistant
Owner in Kandeepan Amaranath. James Marshall
Magnum Marketing
As an Organisation we have been involved with pioneering and coaching the country into the
‘Hello Fresh’ campaign. Which has already acquired 29,480 customers in its first 18 months,
and IMD being the first office to break 200 residential sales in one week. Riverford also
continue to be a successful and profitable campaign for all involved, with the last customer
acquisition count coming in at 39,849 since February 2013.

The Old Street location continues to be a power house for the Organisation, with 4 trading Hannah Godsmark
offices at the forefront of driving the charities division in London to new heights, and also the Core Advertising
HQ for tests in Home Delivery. Stephen Pindar helped with the launch and the subsequent
success of the new Field and Flower campaign. Hello Fresh have a goal of generating
£1,000,000 new customers in the next 5 years, we look set to grow big in all cities around the
UK as a healthy, fresh, and long term partnership. Big recognition goes out to Stephen Pindar
and S.P.O Global that are now trading as a business in the London Bridge location. Finally
congratulations to Brian Martin for his promotion to Assistant Ownership.
Olusola Ajayi
What an amazing year it has been for the Home Delivery Division, which has also been pegged Power Marketing Direct
as the ‘Industry of the Future’, and is also inevitably the fastest growing division within the
Appco group worldwide.The division is currently running at 18 offices across 4 different
campaign, with around 250FR’s in the field every day, and now even more test products in the
pipeline at the end of Q3!! This year so far has seen the breaking of EVERY SINGLE PB in all
campaigns, even the Riverford weekly FR campaign which held for 9 months was broken in
May by Dean in Bristol who finished on a 9.8 piece average for the week – 59 pieces!! Week
ending 7th June saw the divisions biggest ever week in the division, with 2,094 Sales being Stephen Pindar
done across Riverford, Abel and Cole (Weekly PB for them too – 401), Field and Flower SPO Global
(Weekly PB for them too – 299), and Hello Fresh (Guess what…weekly PB for them too – 1,428).
We also held our first ever Hello Fresh masterclass, which had over 200 FR’s in attendance,
along with the always very popular Patrick Drake, and the entire hello fresh management team.
Patrick (chef) and Ed (MD) went on to praise everyone for their continued performance of both Michael
quantity and quality customers being acquired for the recipe box scheme, and made a very Adeniran
Innovation#6
exciting announcement that there previous goal of acquiring 270,000 homes for delivery in the
UK, has now been changed to 1 MILLION as a direct reflection of our current success, and Daniel
what they now believe is a huge potential market. Knox-Hooke
Innovation#6
Finally if we can replicate the 48 Leaders promoted in Q2 through the next 12 month, it means
IMD will grow by 144 leaders by the end of the year. So quite simply we are again ready to repeat
the process in Q3, forever getting closer to our ultimate goal of 400 FR’s by the end of 2015. Sonia

Lawrence
Lunckwey
Network France
Delphine
Boachie
Lawrence Lenzi, Organisation Head Network France
4 / SUMMER 2015 / SIR MAGAZINE
IMD Assistant Owner Promotion
Brian Martin
What is your background?
Before I joined the business I
was a mechanic in my father’s
business which I was doing for
ten years but I wanted more so
I decided to focus more on my
goals and ambitions and do
whatever it takes! I have never
done marketing or sales before
and was willing to learn new
skills and face new challenges
in order to become better. I
always knew I would become
successful I just didn’t know
how until I met Innovation
Marketing.
What challenges have you
had and how did you
over-come them?
I have had challenges like
everyone in any business that
are building a career, positive
mental attitude is key, always
put things in to perspective,
train yourself to think in the
right way. Separate business
and personal life, understand
the bigger your goals the
bigger the challenges!
What are your future goals?
My business goals are to pass
on the opportunity for 2
people to run their own offices
in the next 2 years, to get
involved internationally with
an office in Miami, I would
like to hit a new promotion
and become an Organisational
head in the next 3 years. My
personal goals are, to have a
Formula 1 weekend in Europa,
Buy a London based property,
and I would like to own and
drive a new BMW M4
Your advice for someone
that is aiming to progress
to Assistant
Owner/Assistant Owner
Partner:
● Stay Focused
● Keep your eyes on the prize
(the end goal)
● Make the most of your
Opportunity
● Be Persistent
● Work hard and give 100%
all the time, and you will hit
your goal
● Remember short term
sacrifice (time) for long term
gain (time, money, options)
 SIR MAGAZINE / SUMMER 2015 / 5

Starts trading
in London Bridge
It's being an
incredibly proud and
exciting journey for
SPO Global so far
and we are even
more excited about
what the future
holds. I opened the
doors to my office on June 1 at the Borough location
as the managing director of SPO Global Marketing.
Our first week in Borough was filled with nerves,
success stories,
excitement, stories of
bravery, leaders meeting Not forgetting our new administration-Marcelle who
on a sunny Saturday has adapted to her new role incredibly well. Our
morning sunny on the recruitment figures keep going upwards, SPO Global
rooftop of the building has increased in headcount and we expect nothing
and the list goes on. but excellence from her as we aim for the top. I
remain incredibly proud of her achievements for
We commenced week 1 with a new weekly PB of 136 SPO Global since we commenced trading.
pieces and also set a new daily PB of 42 pieces. We
promoted our first leader in the location Lynn On a personal note, I remember on day 2 whilst
Mathers(leader-Adam). Her promotion was an walking down Borough high street to have my lunch,
inspiring and deserved one. Not only did she show gazing upwards at the shard when it dawned on me
incredible bravery to continue in the field to hit her that I am the managing director of my own company
criteria having fallen on her knee which ended up in one of the biggest and busiest cities in the world.
swollen, she also did it in style with a daily PB. We There was the realisation that it's definitely worth it.
have new generations of sector leaders coming
through- Marcus Williams has stepped up incredibly The challenge continues and we will continue to go
in his general approach and professionalism. from strength to strength. Something magical and
Becoming more entrepreneurial and taking full amazing is happening in SPO Global Marketing.
advantage of his opportunity. Narikai ran a sector for Watch out for new generations of entrepreneurs.
the first time which
exceeded its stretch
goal and has
become a natural
high roller. Elysium
crew (Tansu) keep
going from strength
to strength and
developing a crew of highrollers. Sandra and Zainab
have adapted to the move with bags of enthusiasm
and passion. The TMT crew (Andemer) consistently
setting the pace in all areas. Lots and lots to be
excited about and I have no doubt we are creating
future entrepreneurs within SPO Global marketing.
6 / SUMMER 2015 / SIR MAGAZINE

Owner and Assistant

Owner profiles

KSENIA BODROVA JACOB MCKINNON

Impulse Marketing Maximus Athletic
London Sydney
Charities Charities

Describe Your Path To Ownership. I got Describe Your Path To Ownership. It took
involved in the business part time, whilst me three months to get great at sales and nine
studying my business degree just to get some months to learn how to train people. It then took
experience. My goal was to be an investment me six months to put both skills together and get
banker actually. I picked up sales quickly and promoted. I saved £29k as an Assistant Owner
building my team wasn’t a challenge either, so I
gave the business a go. I started in the business What has been the greatest lesson you’ve
by selling SKY, then AVIVA private medical learnt along the way? I learnt that people are
insurance, others clients and then fundraising unpredictable, give good people a chance and
where I was then promoted to Ownership. they can become great. What are your plans
What has been the greatest lesson you’ve for the future? In three years I plan to have 10
learnt along the way? Play your own game!
Don’t get distracted by others successes or turnover. What is the Motto you live by?
failures - use it to motivate you to build your “What am I doing today that my future self will
own story by following your own vision. Find thank me for?”
the way by playing your own strengths What
are your plans for the future? I plan to expand
and to be involved in several countries including
France, USA, Switzerland, Canada and Russia.
In London I would love to build my company
to 50 guys consistently and have 100 guys in the
organisation by next year. Personally, I would
love to get a new build near London riverside,
get a luxury holiday for Xmas and save £100k.
What is the Motto you live by? “Inspire others
by your actions” - Impulse Marketing slogan.

KATIE BLACK
Storm Marketing
London
Charities
Describe Your Path To Ownership. It took
me two & a half years from starting in the
company to Ownership so not the fastest
promotion. I had to learn to manage the ups
and downs of building a team. I have had a
lot of fun and learnt lots along the way, also I
have been fortunate to travel to lots of places
aswell. I have had to break a lot of comfort zones
especially in public speaking. I always liked the
the income, but wasn’t sure if I could. When I
made a decision to get promoted and believed
I could, I watched and copied the best people
and then I got promoted. What has been the
greatest lesson you’ve learnt along the way?
I have learnt to control my frustration and
levels to myself. Reacting in the right way when
things aren’t going your way as there is always a
solution to everything. What are your plans for
the future? By the end of this year to promote
opened and my promotion to Organisation
Head. What is the Motto you live by?
you think determines your results and actions. If
you think you can, you can.
SIR MAGAZINE / SUMMER 2015 / 7
JAMES MARSHALL
Magnum Marketing
London
Home Delivery
Describe Your Path To Ownership. In my
so I kept bugging the high rollers for tips and in
week three I got promoted to Leadership. I then
got promoted to Crew Leader quite quickly as
I found it easy to manage a small team and to
motivate them. My biggest mistake was to then
would then just automatically know what to do
and build my team for me. I eventually went
back to basics and made sure that I had my team
close, watching what I was doing and thinking
out loud along the way. Once I hit Assistant
Ownership I just kept doing the process over
until I got promoted to Ownership. What has
been the greatest lesson you’ve learnt along
the way?
along the way is not to take what you have for
granted and to appreciate it rather than always
looking at what you don’t have yet. What are
your plans for the future? My plan for the
future is to focus on developing the strongest
people I can so that everyone in my organisation
can make their dreams a reality. What is the
Motto you live by? A winner is a dreamer that
didn’t quit.
8 / SUMMER 2015 / SIR MAGAZINE
HANNAH GODSMARK
Core Advertising
London
Charities
Describe Your Path To Ownership. My path
to Ownership was probably more adventurous
than I expected. I moved Cities three times
and worked within three separate divisions.
experience was invaluable. What has been the
greatest lesson you’ve learnt along the way?
Understand that ambition has its pro’s and con’s.
want everything immediately and it’s vital to
learn how to control your frustrations. Having
true ambition means you are prepared to do
whatever it takes to achieve your goals and once
it is hit, it’s worth all the frustration along the
way. What are your plans for the future? My
initial plan is to take Core to No1 in the charity
division. We want to see Core Advertising
expand across the UK as well as internationally.
Personally I am excited to build up a property
Portfolio. What is the Motto you live by?
Don’t worry about what you can’t control; it’s not
all about the destination it’s about enjoying the
journey along the way.
OLUSOLA AJAYI
Power Marketing Direct
London
Home Delivery
Describe Your Path To Ownership. My
journey was an enjoyable journey. I have had
some challenges but understood that they were
there to make me stronger. I met great people in
What has been the
greatest lesson you’ve learnt along the way?
How to take control of myself, my situation and
my future. It’s not by luck. You create your own,
focusing on what you want with intensity. You
are your own business so take Ownership. What
are your plans for the future? To help the
people I am working with achieve their goals.
To achieve consistency, being the top Owner in
spanning globally. To have properties worldwide.
Achieve Organisational Head promotion by
What is the Motto you live by? “You can go
fast alone, but far as a team”

STEPHEN PINDAR
SPO Global
London
Home Delivery
I joined the business after doing sales for ten
years and not getting anywhere so I wanted
more. My personal motivation of my
daughter drove me into wanting more to
secure her future Future Goals: In 10 years I
would like to have offices in different
countries so I have a good excuse to travel. I
want 20 offices in my Organisation. Top
Tips: Do more than the average Leader to
get ahead - and Network. Getin a bit
earlier, learn more, be excited and set the
best example. Always look to train,
develop guys in the field and invest in
people.
SIR MAGAZINE / SUMMER 2015 / 9
MICHAEL BARNES
Storm Marketing
London
Charities
I started in the business about 12months
ago. Coming from a legal background and
having represented clients in family and
immigration matters I wasn’t keen on
embarking on what I considered at the time
a “sugar coated” business where the true
facts weren’t apparent to me. I gave myself a
period of two weeks to try it before
concluding on my opinion and how wrong
was my initial opinion. I realised I was not
only having fun, but making money in the
process. The penny dropping moment for
me was when I was exposed to the business
programme. On realising the potential to
become a real success in a short period of
time with the prospect of not having to
spend a penny to invest in my business I
concluded I would give myself 12months
before any reassessment. 12months on I’m
due to incorporate my own Marketing
Company and have learnt a great deal about
business and dealing with others. APPCO
has given me a lot and will take all I can from
this opportunity. My only advice: “Don’t
judge it till you’ve tried it...success isn’t
borne overnight”
10 / SUMMER 2015 / SIR MAGAZINE
KANDEEPAN AMARANATH
Magnum Marketing
London
Home Delivery
What is your background? Worked in
hotel industry for 7 years from porter to
manager. Did a master’s degree in
international purchasing in French, English
and German at the University of ….. in paris
and final year as an exchange student in
Bath. What challenges have you had and
how did you over-come them? Losing a
crew leader and 70% of my crew within a
two weeks period. I decided to network and
repeated the same I have done so far to get
back to 12 people. I set the pace and
understood it’s a numbers game. What are
your future goals? • Always try to
understand “why” your owner is taking a
particular decision. The process will help
you get results! • You are the most
important person in your team; make sure
you know your breakdown and hit it every
week. Your mood reflects your team’s mood.
• Constantly recruit. By training people, you
need to set the right example every time. The
best way to learn is to teach others. • Make
yourself compliable. Your team should find
it easy to beat you. Your advice for
someone that is aiming to progress to
Assistant Owner/Assistant Owner
Partner: Define your core values, so that
people in your team can identify them.
Always set the pace. Keep training and
recruiting.
DANIEL KNOX-HOOKE
Innovation#6
Norwich
Charities
What is your background?
I did quite a lot, I was a Personal
Trainer, used to run my own
(successful) adult football team in
the Sunday League and did
children fitness coaching, but I
chose to move to Norwich for the
business. What challenges have
you had and how did you
over-come them? Leaving my
children back in London was a big
challenge, but I overcame it by
speaking to them as much as I can
and seeing them in weekends.
Adjusting to the demographics of
a new city took a bit as well, but I
understood the people and it’s all
about what they are into, not what
you are into, and about getting
into what they are into. I faced
some problems with recruitment.
I faced that by PRing a lot and, by
example, teaching my team to do
the same. What are your future
goals? • Purchase a Nissan GTR
after first year in Ownership •
Open an office in Docklands,
London • Send my mom home to
Jamaica • Take my business
international • Africa, France,
America
MICHAEL ADENIRAN
Innovation#6
Norwich
Charities
What is your background?
I used to be a Hospitality Manager
in Wembley Stadium, but I spent a
year in the film design industry. I
left that because of the lack of
progression opportunities. I
opened my own design company,
but appreciating the importance of
having experience in sales I
decided it is a good idea to join
Innovation. What challenges
have you had and how did you
over-come them? I used to be a
Hospitality Manager in Wembley
Stadium, but I spent a year in the
film design industry. I left that
because of the lack of progression
opportunities. I opened my own
design company, but appreciating
the importance of having
experience in sales I decided it is a
good idea to join Innovation.
What are your future goals?
• To eventually run an office in
LA • Expand my graphic design
company and open a design
studio • Drive a Bentley GT
• Live in a London penthouse
overlooking the river Thames.
 SIR MAGAZINE / SUMMER 2015 / 11

CLIE NT T ES TIMON IALS

& B REA K I N G RE C ORDS
‘WE HAVE ALL BEEN IMPRESSED WITH
THE VOLUME AND QUALITY OF
CUSTOMERS ACQUIRED BY APPCO AND
THE FRS. THE FR’S HAVE SHOWN
INTEGRITY, PROFESSIONALISM AND
POLITENESS IN THEIR APPROACH TO
FIELD SALES, WITH GREAT EFFECT’

Ben Speed, Field Development Manager,

Riverford

‘WE ARE DELIGHTED TO WORK WITH APPCO

GROUP SUPPORT WHO ARE HELPING US
TRANSFORM OUR FUNDRAISING FORTUNES.
WE ARE VERY PROUD OF THE FUNDRAISERS
WHO REPRESENT US AND RECRUIT LONG-TERM
SUPPORTERS TO HELP THE LOST AND
ABANDONED DOGS AND CATS IN OUR CARE’

Liz Tait, Director of Fundraising, Battersea Dogs

and Cats Home UK

‘WE HAVE SEEN THAT APPCO HOLD

MANY OF THE QUALITIES WE SEE
AS CORE TO OUR OWN EARLY
SUCCESS; AN EXTREMELY
DETERMINED, POSITIVE OUTLOOK,
A CULTURE OF CONSTANTLY
TINKERING, TESTING & LOOKING
FOR IMPROVEMENTS’

Ed Boyes, Managing Director,

Hello Fresh UK

THE DIVISION Hello Fresh Field & Flower Abel and Cole
WEEKLY SALES PB CAMPAIGN CAMPAIGN CAMPAIGN
WAS BROKEN ACROSS WEEKLY PB WAS WEEKLY PB WAS WEEKLY PB WAS
ALL CAMPAIGNS WITH BROKEN WITH A
BROKEN WITH A BROKEN WITH A
A TOTAL OF
2094 SALES TOTAL OF TOTAL OF TOTAL OF
1,558 SALES 299 SALES 401 SALES
IN ONE WEEK! IN ONE WEEK!
12 / SUMMER 2015 / SIR MAGAZINE

S.I.R Elite Club profiles

On Saturday 2nd May 2015 – Sunday 3rd May 2015, 20
individually selected S.I.R Elite members arrived at the
prestigious Beaumont Estate Hotel, Windsor, ready for a
weekend of education and fun. This was “S.I.R Elite” – the
eager, enthusiastic, ambitious group of people who look set to
be the owners of the future for The Innovation Organisation.

The 2 day event kicked of with seminars to up-skill the S.I.R.

Elite members with great speakers within the Organisation and
High Rolling Owner from Netherands, the meeting was
followed by a superb 3 course private dinner. The following day
was activity driven, with an “It’s a Knockout” karting event.
Overall, it was a meeting to remember, and we have already
seen 3 crew leader promotions from the S.I.R Elite Members in
Barndon Sloan, Jaeger Phipps and Pia Bjorn.

The S.I.R Elite Club is an exclusive, invitation only leaders’ club

for people who are consistently showing the qualities of an
owner in their everyday activities - These Leaders demonstrate
a great work ethic, giving more than 100% every single day,
setting the pace, and constantly increasing sales standards.
With their commitment to achieving their goals we have every
confidence that these leaders are the next rising stars who will
achieve great success in the future.

Our Organizational goal is simple we want to see every

member of the S.I.R Elite benefiting from our experience and
our past mistakes, putting them on the fast track to Ownership.

‘After working for years in management positions waiting for the next promotion
that never happened I appreciate the performance based promotions in this
business. Being a member is a privilege and shouldn't be taken for granted. We get
more information and time with people who have achieved more in this business
and being a part of a highly competitive group pushes all of us individually to
perform to a higher standard.’
Pia Bjorn

‘There are no caps on what you can achieve in terms of income and progression. The
business is open to anyone who is ambitious and the level of ambition is never
judged or compared.
Being part of the S.I.R Elite is a privilege and something that makes me proud to be
apart of- it shows recognition of my potential and has given me access to a network
Jaeger Phipps of like minded people and an opportunity to achieve my goals faster’

‘What I love about the Industry is the platform set in place that allows you to achieve
a title (org head/VP) and the financial freedom that comes with it.
Being a S.I.R member is amazing as you are seen as someone who will reach
ownership, it gives me confidence the company believes/ is behind me all the way’
n
Brandon Sloa

‘My favourite thing about the business is
the people I work with and the fantastic
atmosphere they create in the office and
the field. I knew when I had my
observation day that this was something I
wanted to be part of.
When I pitched Lawrence to go the first
Simon Gordon SIR elite meeting I thought I had no
chance after only being in the business 5
weeks. When my name was read out in morning meeting I was
absolutely thrilled. Its a huge vote of confidence that I have
what it takes to be a successful owner sooner rather than later
and the great information we are given will help me do that’.
What I love about this business, is
you can come from any background,
with or without experience and still
have just as much chance in building
your career as anyone. Being part of
S.I.R ELITE is an honour and a great
Sandra Fernandes responsibility. To have an opportunity
to learn and get information from
masters of their own fortune, who
started the same place as you, all for free is amazing!
I love this buisness as it is a kick start in
life for those who were not sure were
they were going or what they were
doing. This job has allowed me to
experience so many aspects of life
which I had never encountered and
develop life skills which will benefit
Max Mathius
me in later life. What really excites
me about this buisness is the progres-
sion and monetry possibility. Coming from a back ground
were my family are in buisness and i wanted to study art it has
given the black sheep of the family the oppertunity to
compete with the rest of my family both intellectually and
with the promising chance of financially. That is why I
believe this is the best buisness to be in if you are hard
working and determined.
I've never worked in an environment
such as this! Working among some
of the most experienced and
motivated. The information we
receive is free and we're learning how
to be successful millionaires from
Sean Ward successful millionaires. The growth is
non-stop and so are the success stories.
Mine will be one of them!
My favourite thing about the business
is the progression and opportunities
that come alongside it. Regardless of
your background or age, hard work is
always appreciated and influenced.
Everyone is here to help each other
grow and achieve their dreams.
Emmaleen Ormonde
SIR MAGAZINE / SUMMER 2015 / 13
The fact there is so many other
people from all different
backgrounds and cultures that have a
simalre goal and belief that it can be
achieved makes you really appreciate
how lucky we really are . I had the
Christevie Kowassan chance of p ring a girl who used to
work for one of the offices in London
ages ago and left because she wasn't
ready ( she was telling me to hold on to my opportunity and
really go for it as after 10 years of leaving she had never
worked with the quality of individuals she met here. ) let
inspire others by been.
Lachlan freeman Arcadians Coming
from a construction background
made me instantly fall in love with the
opportunity as progression in that
industry is very limited and slow I
really enjoy working with young
ambitious and intelligent people who
Lachlan Freeman jump at the opportunity to give you
help and grow as a person can't wait
for the rest of the journey
Fortitude Marketing, Coming from a
background in politics it was
refreshing to see that there was a
place in which people could have fun
whilst developing and learning, and
progress through the stages to become
Zainab Yassin a business owner and work for
yourself.
It is an absolute privilege to be part of
this group of individuals, the passion and dedication shown
to succeed in the business is a constant inspiration. The extra
time and information imparted on us by owners with years of
experience is invaluable, telling us of their mistakes so as not
to make the same ones.
Crew Name: Ωmega
Coming to my first appointment and
with no sales experience, I decided to
go for it and I will never regret it.This
business is one of the best
opportunities I could get cause it can
Pa nagiota Di maki provide you not only for the future,
but if you work hard, you can make
your dreams come true. That's what I
love about it. I feel privileged to have that knowledge and all
the fun part that comes with it.I wish everybody could be as
lucky as I feel.
Laser Marketing- is focus on results
now to make a difference in the
future. Amazing opportunity which is
given 2every1 who thinks differently.
Evija Laizane
14 / SUMMER 2015 / SIR MAGAZINE

UPDATES FROM AUSTRALIA

JACOB MCKINNON

UPDATES FROM
AUSTRALIA
Jacob receives his advanced Diploma in business management
through the APPCO group and there education partners.
2. $551 in new business for Hello Fresh.
3. $3.2 million in new business for the Australian Eco Group.
4. $98K in retail sales in our 1st 5weeks in the Sports campaign.

2015 has kicked off with a bang maximus now embarking on its 7th
client change, we have adapted extremely well going from Solar
panels to Sports voucher booklets.

We have a great team building now and have put goals in place to
expand into Wollongong in the near future.

We are very excited to see Lawrence Lenzi grace our shores in March.

We have the Australian Rally upon us in 4 weeks aswell.

JACOB KAYAKS FOR A CAUSE

Jacob McKinnon of Maximus Athletic participated in the Lifestart Kayak for Kids across Sydney
Harbour. Appco staff in Sydney dug deep and gave their personal funds to support the event, and
this resulted in Jacob’s team raising over $1000 for the charity! The fundraisers raced across a
17.5km course to raise mone for children with a disability or development delay.

JOSEPH TOLUWASE
INVITEDTO AUSTRALIA I Sydney
t to Australia I was so excited!
When I heard I was chosen to be sen
Australia
ion tha t I
ce and the level of educat
was more excited about the experien e
in Sydney, Australia spending tim
was about to receive. Whilst out being able to
ce was quite awesome,
with my Owners Jacob and Lawren
e, whether it was over a game of
pick their brains at any given tim lst
100mph in Jacobs sports car or whi
table tennis, in the office, doing the
h some great Vice Presidents,
out for dinner. I got to network wit p
Ward, and build a good relationshi
likes of Anthony Tarquini, Shane had a
few times now! I learnt a lot,
with Paul Burkett who I've met a e
king about how lucky we are to hav
lot of fun, and it really got me thin
a
such a great opportunity in this bus
iness!!
I Love Australi
 SIR MAGAZINE / SUMMER 2015 / 15

Crew leaders
SYED SADIQ
Before I joined Appco I had finished my masters degree in aerospace
engineering. I was doing work in retail and promotions as temporary work. I
was seeking a role related to sales and bumped into Appco on a recruitment
website. My goals are to have an Organisation of my own spread across 5
major cities including Zurich, London, Sydney and LA. I also want to retire
by 45. Top Tips: Determination, understand the amazing opportunity and be
good with working with different types of people.

DELPHINE BOACHIE
Before starting this business I was a medical student in need of a break. I
wanted to travel, meet new people, learn and try something new and
different. To get out of the lab basically. So 8 months later I am here. To me
this business is a mind game. The only thing stopping you from your
promotions is yourself so what helped me (and my mentality) was… •
Enjoying the challenges. The more you get and the quicker you bounce back
from them, the quicker you progress. • Before blaming others or
circumstances, question yourself, ‘how could I have adapted better? Could I
have done something different?’ • Don’t take yourself too seriously. Have
more fun, genuinely care for the team you are working with, their goals, and
enjoy the journey. Short term I want to go to France as an Owner, visit the
Caribbean’s and take my family to New Zealand. Long term I want to open
up my own charity association and take care of my mum’s retirement.

AARON CALLABY
I started the company when I was living in Northampton. I had only one full
time job previously, as a data admin for a cheque processing company. I
wanted to do a job that wasn’t going to be solely office based, and in
marketing. I commuted to and from London for 3 months and saved enough
to move to a place in London. Top tips: • Know the guys in your crew, put
their goals in line with yours. • Have a great team unity. • Have a goal, stick to
it and plan according to it. Future Goals: • Move to Brighton in the next
year. • Have a holiday home in Italy. • Emirates Box ( Arsenal Football Club).

JOSEPH TOLUWASE
Before joining this business, I was working for a B2B sales company in the
hospitality sector for over a year. My future goals are: 1. To buy a brand
new BMW 2 Series 2. To buy my mother’s family home in Islington 3. To be
promoted to owner partner before the Appco 2015 rally. 4. Open my first
marketing office in New York by the end of 2015. Top Tips: • Have a goal that
is greater than all obstacles before you. • Be a S.W.A.N • No matter what
challenges you are facing always remain charming and logical.
16 / SUMMER 2015 / SIR MAGAZINE

KAREEM WILSON
Before starting I was studying ‘Creative writing and Film & Cinema technologies’
with the aim of becoming an author, a goal of which i still intend to hit. I was
looking for a job because I needed the money and ended up applying for this
because I saw an advert about having presentation skills. What captured me was the
fun element, but what I love about being here is the progression opportunity (I
always think I’ve been quite ambitious and like wearing a suit). My primary
personal goals for the future is to spend Christmas break (24th Dec. 2015 -1st Jan.
2016) in Switzerland for my birthday because I’ve never really done anything
special or memorable for my birthday and I wanted to reward myself. Business
wise, I want UK-based offices in Riverford, HF and Field & Flour and I want to
open a HF office in Holland. Top tips: • Develop a bullet proof mentality to
challenges and learn to problem solve. • Have fun, enjoy the ride and understand
it’s a journey. • Have a goal. It doesn’t matter what it is or what others think of it as
long as it 100% means something to you.

PIA BJORN
My background is in hospitality. I'm a cocktail bartender and I have a degree in
hospitality management. I managed nightclubs in Finland where I'm from and I
loved it. I decided to leave that industry because there is very little progression and
you will not be rewarded according to your level of effort unless you own the
place. Top tips for getting promoted: 1. Want it more than others want it.
What you're working towards needs to wholeheartedly consume you each day 2.
Work harder at fixing your weaknesses than the average person will and be willing
to fix the areas you think are not your weakest areas. 3. Educate yourself outside
of this business. YouTube, books, magazines etc are endless sources of
information you can use to develop yourself. 4. Don't expect it to be handed to
you. Nothing worth having comes easy but can make it look easy. 5. The fact that
you are strong enough to be different, determined and you dare to question the
stagnant patterns of doing it the same way always isn't being selfish, but it's the
courage and the choice that frees up time and your presence for selfless acts. It will
come with a price and that is the howling of the whiners. 6. Don't be jealous of
others success, learn from them and beat them at their own game. Future goals:
Stage 5 by September. Promote 3 people to stage in my first year of business. Do
what's in my power to help those around me achieve their goals. Buy my dad a
new boat, my mum an annual holiday and myself a pair of Manolo Blahniks.

BRANDON SLOAN
Before starting with Innovation Marketing I was in the Retail/Customer Service
industry, I worked on salary plus commission, therefore I had a good
understanding how the payment structure worked, how hard you work
determines your outcome in terms of progression and financial status. Tips Tips:
Sales- being persistent within the office, and when customer facing in order to
become more profitable with good customer service skills. Team Building –
Having a strong relationship with your team members is key to progression as
they will push you through. Future Goals: My Business Goals: I would like to be
invited to ‘Future Owners Meetings’ and visit more locations in the UK involved
in the Home Delivery division. My Personal Goals: I would like to hit Assistant
Owner criteria by the end of 2015 and move into a new office location by
January/February 2016 running an office within the Home Delivery division.

STEPHANIE NICOLE
I found the advert on the internet, applied & was successful. I then saw ways to
build a career. I enjoy communicating with people and the business looked easy
with no seniority policy. Future Goals: Open offices and own properties in
multiple cities: Cyprus, Germany, Switzerland and London. Top Tips: Set a
timely goal and inspire people. Get observations excited how much money they
can make. Set the pace and enjoy working and being together.
 SIR MAGAZINE / SUMMER 2015 / 17

Crew leaders
SAMUEL OLANIYI
I was unemployed for about a year. I thought I was looking for a job but I
really wasn’t, when I was personally recruited by my younger sister who was
then working in the Home Efficiency Division. I was immediately turned on
to the Business Development Programme and soon came to realise that this
was the same company that my best friend had recently been promoted in.
From then on, my mentality had been, if he can do it, so can I! Top Tips: •
Understand that to succeed you need to be able to build positive relationships
& put 100% into people achieving their dreams • Try to think as long term as
possible • Start as you mean to go on • Assume the role of the owner • It’s
your business • Be the best student • Have a plan • Try your best to see the
positive in negative situations • If it’s worth doing, it’s worth doing it
properly! Goals: • Go on 2 holidays this year • To be able to give my mum a
weekly wage • Make £100,000 from now until the end of my first year of
ownership • Have deposit money for a property in Essex by the end of my
first of ownership.

JAEGER PHIPPS
Don't be afraid of a retrain- as a leader you can get caught up with training
and ultimately lose or pick up small habits that effect your sales. Go on a
retrain with your leader and they'll remind you of what you was or wasn't
doing when you were high rolling. Confidence- trust your leader, trust the
systems and have complete belief that when you apply what you've learnt
you’re going to get a result. Trust in your abilities 100% and get good at
building your own confidence by reminding yourself of what you have
achieved. Top Tips: • Get good at balancing your time with yourself and your
guys. • When it comes to your guys, whether it's planning, having a meeting
or just having a general conversation - always have in mind the type of
relationship you want to create. I want my guys to be able to come to me on a
professional level as well as be able to have a friendship with them. • Know
why you are here and where you are going! Future Goals: • Get promoted to
stage 5 by October • Move to Buckhurst Hill by November • Ownership by
February 2016 • Open 3 offices within 5 years of ownership

ANDEMIR BIZHOEV
Before joining the business I was studying masters in international economics
policy and analyst, I worked for Knight Frank Russia as a commercial estate
analyst for a year, also started a small car rental business. Top Tips: • Have a
goal and a clear vision of what you want to achieve • Don’t concentrate on
obstacles that get in your way • Don’t give up and keep pushing to your goal.
Future Goals: • To run my own marketing company in Manchester
• Promote one outside deal in first year • Save £60,000 in first year • Invest in
other industries after first year (different franchises) • Buy a luxury apartment
in central Manchester • Go to Dubai for 5 days in first year of ownership.

IMD GOAL O F 2 0 1 5
400 FR’S BY T H E E N D
18 / SUMMER 2015 / SIR MAGAZINE
Innovation Core Values
Innovative: Adaptability, being able to bring new
ideas and implement change into what some would
consider a stagnant market.
Fearless: The key to success when taking on new
challenges.
Providing Opportunity: Giving a chance of success
to many who would normally be snubbed through
education or experience.
Ambitious: Installing an entrepreneurial mind set in
our people.
Empowering: Recognising that individuals
accomplish more with given responsibilities and
accountability.
Hard Working: At the forefront of a growing
successful business s the people that are ready to
roll up their sleeves and get their hands dirty.
No Seniority: Promotion is open to anyone based on
their performance, and not there time in the business.
Passionate: About all elements of our business; Our
People, Our Products, Our Clients, Our Future.
Fun and Relationships: Enjoy what we do and share
the enthusiasm with others.
 SIR MAGAZINE / SUMMER 2015 / 19

Meet The Team Behind The Scenes:

Innovation Org
Administrators

Betty Ates Charlott David Bello

e Moy Southgate
Courteney

Zara Lenzi s Marta B

Betty Ate Quiana Luk Leilah Ruan artykow
ska

Murray Marcelle Kam

Stephany ga Ania McKinno
n Joyce Adusei
www.instagram.com/xxxxxxx

www.twitter.com/innovation_imd

www.facebook.com/IMDLtd

http://uk.linkedin.com/
pub/imd-ltd/71/bb1/88b

www.imdltd.org.uk

www.cycleofdevelopment.com