PORTFOLIO

Sofia Vega

CONTACT
Sofia Vega Loo
246 S 2nd W
Rexburg, ID 83440
385.299.8573
sofixini.lds@gmail.com

TABLE OF
CONTENTS
Flier
Event Ad
Imaging
Photodesign
Montage
Logos
Letterhead
Business Card
Web Page
Brochure

fLIer
Description:
Black & white promotional flier to promote a graduate leadership
conference.
Date:
05/09/15
Course/Instructor:
COMM 130 Section 04
Jason Reeder
Program(s)/Tools:
Adobe InDesign
Objectives:
Apply the design principles and use appropriate typography
Incorporate basic InDesign skills to improve basic flier layout.
Create a project folder with image, logo and InDesign document
to keep links intact.
Process:
I first created four sketches of my layout, based in the client
requirements and information. Then I chose two of my sketches as a
guide to create my layout in Adobe InDesign. I emphasized the main
title with black background and white font. I also divided the word
Graduate Leadership and Conference to give more contrast and
create a good focal point to the most important words. I changed
the font size of some words in the subtitle to give more emphasis and
hierarchy to the message. I used gray boxes in different balance for
repetition and contrast. I kept my body copy small like within a square.
I left white space around the logo and registration information. I was
given the image, logo, and content for this flier.

EVENT AD
Description:
A color full-bleed event ad to promote a healthy breakfast fundraiser
using only Microsoft Word and a scanner.
Date:
05/17/15
Course/Instructor:
COMM 130 Section 04
Jason Reeder
Program(s)/Tools:
Microsoft Word
Objectives:
Find, scan and import a high-quality image.
Create a full-bleed design.
Use text boxes for layout in Word.
Insert and edit images in Word.
Process:
I looked for a good image from a magazine, then I scanned it, and
insert it to a Word document to begin creating my flyer. I had to hide
the text in the image with shapes, then I added the text (title, copy
text) and make them have the same color scheme from the image. I
worked to make it have alignment, repetition, contrast, a focal point
and hierarchy. It was hard to design in word, but it was possible and
worth it because I learnt how to use new hidden tools in Microsoft
Word.

IMAGING
Description:
A personally taken photography that has been edited/formatted using
Photoshop.
Date:
05/20/15
Course/Instructor:
COMM 130 Section 04
Jason Reeder
Program(s)/Tools:
Microsoft Word
Objectives:
Learn basic photography skills.
Use a digital camera to take a quality image, then download it.
Size and crop the image.
Adjust image brightness, contrast, hue and saturation levels.
Use a selection tool to isolate a portion of the image.
Desaturate the selected portion of the image.
Use a filter or colorize a portion of the image.
Process:
In the first Light 1 image I captured the ground and bleachers of the
stadium, and shot a side of the football goal as focal point. I used
curves and hue/saturation tools in Photoshop to make it have a good
exposure and contrast. The Light 2 image was taken in my bedroom
with my favorite doll, using a fluorescent light. I used the hue/
saturation tool to make it have more contrast. The Focus 1 was taken
focusing a brick wall background behind some beautiful pink tulips,
I used the blur tool to enhance the blur in the tulips. The Focus 2 is
the same composition but focusing the foreground of pink tulips. I also
used the focus tool in Photoshop to make the tulips have more attention
and blurred a little more the wall in the background. The Composition
1 was taken in the bowling room, emphasizing the balls in one side
to create the rule of thirds. I used the curves and hue-saturation tools
to give it more exposure and contrast. The Composition 2 was in
the Yoga Room when one of my fitness buddies were doing Tae Bo
workout. She is on the right side of the composition looking into the
frame and leg divides the image in perfect 3 sections.

PHOTODESIGN
Description:
Show photography and image editing skills. Then creating a poster
layout with the picture and adding a color scheme that matches with
the image.
Date:
05/24/15
Course/Instructor:
COMM 130 Section 04
Jason Reeder
Program(s)/Tools:
Adobe Photoshop
Objectives:
Learn basic photography skills.
Choose a color scheme, take a photo to match those colors, then
incorporate the colors into the layout.
Use a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool on
separate layers for NDE (non-destructive editing.)
Size and crop the image, then place on an 8.511 page layout.
Use layers to design text, and repeating graphic elements in
Photoshop.
Process:
First I chose a color scheme from the Visual FOCUS book and picked
a Split Complementary (violet, green and brick). Then I took some
pictures following the color scheme, creating a good quality photo
with good composition, light, and focusing the foreground. I used
my Canon PowerShot SD1400 IS. After that, I opened the image
in Photoshop and used the tool curves to edit the contrast, the tool
hue/saturation to create more saturation and edit some colors in the
image, and the tool gaussian blur to increase the difference from
the background to the foreground. I then began working in the 8.5
x 11 inches poster layout by placing the image and creating shapes
with the same color scheme, and following the rules of repetition
and alignment. I added the title, and text choosing carefully the fonts
related to the topic. I saturated a little bit more the colors to make them
combine better, and changed the size of some text to make it more
readable. I like the new version of my poster because the combination
of colors is more effective and communicates better the message,
while adding depth, interest and repetition.

MONTAGE
Description:
An inspiring montage made with three different images and the use of
typography to clarify the message.
Date:
05/31/15
Course/Instructor:
COMM 130 Section 04
Jason Reeder
Program(s)/Tools:
Adobe Photoshop
Objectives:
Learn basic photography skills.
Choose a color scheme, take a photo to match those colors, then
incorporate the colors into the layout.
Use a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool on
separate layers for NDE (non-destructive editing.)
Use layers to design text, and repeating graphic elements in
Photoshop.
Process:
1. I set the background image to 1650 1275 pixels and 300 dpi.
2. I added the image of the hand and placed it to the left lighted side
of the background image. I made a mask to fade the borders with a
soft-edged brush.
3. I applied a layer effect and a filter to make it have a painting
effect.
4. I added the image of Christ and repeated the same process with
the mask and filters.
5. I added some a scripture and emphasized some words to make
them more relevant in the message.

LOGOS
Description:
Logo for a company that sells bearings and seals.
Date:
06/06/15
Course/Instructor:
COMM 130 Section 04
Jason Reeder
Program(s)/Tools:
Adobe Illustrator
Objectives:
Create three completely different, original logos to fit a company
or personal image that will appeal to the audience. Do not imitate
existing logos or use previous designs.
Market research: gather opinions from at least ten people about
which logo appeals most to them.
Use only the Illustrator tools to create and draw your logos.
Refine one logo with variations for color.
Process:
This company belongs to some relatives, so I took their company to
create the logos. I looked for some inspiration about the topic on
internet, but it was hard to find good ones. I did many sketches and
tried different symbols and typography, finally I picked the three most
voted by my friends and digitized them with different fonts. I used
the lot the shape tool, the kerning tool to edit the text, and the option
create outlines to manage each word separated. After that, I make
them have the color scheme I previously chose and vary some values
to add a good contrast. After the critique, I got many good advises
to improve my logo, so I made an improved version taking a little bit
from the tree previous ones. I mixed some ideas and tried different
positions of elements and typography. It was fun and I am happy with
the final product.

LETTERHEAD
Description:
Letterhead designed using a personally created logo.
Date:
06/14/15
Course/Instructor:
COMM 130 Section 04
Jason Reeder
Program(s)/Tools:
Adobe Illustrator & InDesign
Objectives:
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image.
Use the new logo to design consistent layouts for a letterhead.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and
plenty of white space.
Include contact information: name, address, phone, website, and
email on each piece. Use periods, bullets, or spaces in phone
number; no parentheses/ hyphens.
Process:
I decided to make my first page a letterhead. I positioned the placed
logo in the bottom right corner of my letterhead. I made sure to
keep it at least .5 in away from the edges. I then typed my contact
information into a text box and positioned it on the left hand side of
the letterhead. I made my contact information 12pt font and made tag
names in grey to contrast with the information. I added some of the
art elements in the bottom right corner and tech elements in the left top
corner to unify the message from the logo and to get some repetition.
I also changed the values of the colors in the symbols to make them
have less priority.

BUSINESS CARD
Description:
Business card designed using a personally created logo.
Date:
06/14/15
Course/Instructor:
COMM 130 Section 04
Jason Reeder
Program(s)/Tools:
Adobe Illustrator & InDesign
Objectives:
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image.
Use the new logo to design consistent layouts for a business card.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and
plenty of white space.
Include contact information: name, address, phone, website, and
email on each piece. Use periods, bullets, or spaces in phone
number; no parentheses/ hyphens.
Process:
I used the rectangle tool to create the front and back outline of my
business card. I then copied/pasted the logo and contact information
onto this page. I kept the logo and about the same size as on the
letterhead. I made the contact information smaller and made sure that
no important information came any closer than 1/8 in from the edges.
I also used the same elements into the business card to help unify the
stationery pieces.

WEB PAGE
Description:
A web page designed to showcase a personally created logo.
Date:
06/28/15
Course/Instructor:
COMM 130 Section 04
Jason Reeder
Program(s)/Tools:
Notepad++ & Photoshop
Objectives:
Size and optimize an original logo as a .png for a web page so
the long side is 300 500 pixels.
Write content to describe the process of creating your logo and
how it appeals to a target audience.
Acquire a working knowledge of HTML.
Acquire a working knowledge of CSS.
Identify hex colors to match logo, using Photoshop color picker.
Process:
I created this web page using only Notepad++. It was interesting to
make a web page with my own logo, using the colors and style of it.
It was very useful to use the http://www.W3.org HTML validator. It
was useful to have something check to see if I had any problems with
my code. I also got some tips from http://www.w3schools.com/ and
http://www.css-tricks.com.
After I marked up all my content and inserted my image, I attached a
pre-made CSS document to my HTML. I then used the colors from my
logo as the colors for my web page. I found these colors by opening
Photoshop and using the eyedropper tool. I also changed my fonts
to Tahoma and Lato. The last one is a Google Font that I got from
https://www.google.com/fonts
I declared some backup fonts just in case the viewers browser didnt
have these fonts. I used padding around the logo and text so that
they would not be too close to the edge of the web page. I also used
latter-spacing to add some tracking and kerning. Centering the logo
image was one of the most challenging parts of working with CSS.

BROCHURE
Description:
A two sided (duplex) folding brochure.
Date:
07/12/15
Course/Instructor:
COMM 130 Section 04
Jason Reeder
Program(s)/Tools:
Adobe InDesign/Adobe Illustrator/Adobe Photoshop
Objectives:
Set up and align a two-sided, folded document.
Create an original, new logo and use it in a brochure.
Incorporate quality images. Incorporate at least four quality
images, not including the logo.
Trim for a full bleed and print in duplex (two-sided) color.
Process:
I set up the gateway fold in Adobe InDesign. I split my layout into four
sections with the concept that the two outer sections would be the flaps
of the brochure and the two middle sections would be the body of
the brochure.
I used black bars throughout the brochure to create repetition and
flow. I deliberately chose animal photos that showed green foliage
in the background to create contrast against the pink and a thematic
element to unite all the photos.
For the image of the person raising his hands, I used the quick
selection tool in Adobe Photoshop to remove the background of the
image. I then used the refine mask dialogue box to smooth, feather,
shift edge and apply contrast to the outline of the person. The changes
I made in the refine mask dialogue box made a softer image that
didnt look so sharp and cutout against the brochures background.
I then placed the person into InDesign where I used the text wrap
option to wrap my text around the alpha channel of the image.
I created the logo in Illustrator using the pen tool and then I placed
it into InDesign, where I used the transform option to flip vertical the
logo. I placed the logo on the top flap so that when the brochure is
folded the logo would come to the front nicely.