Answer 1:

Valued customer-Chteau de Vallois had varieties of wine, priemier grand cru classe
and Chteau de Vallois. Both of the brands were high priced and exclusive wines. It had a small
customer base. The people spent $999 per bottle for grand cru classe or 2000 euro per bottle
for Chteau de Vallois.
Value proposition- Chteau de Vallois was a rare vintage brand which were prepared with 100%
dedication to excellence.
Value Chain- Chteau de Vallois was sold to specialist merchants called negociants. The people
bought the wine from the merchants who sold the Chteau de Vallois wine to different exclusive
shops.
Answer 2:
Gaspard can either embrace the idea of Clarice to reach out the young mass by making cheap
wines or he can go with Francois who did not wanted to tamper with the present reputation and
exclusivity of Chteau de Vallois exclusive wines.
Answer 3:
if i were the Ceo of Chteau de Vallois, i would have gone with the idea of capturing the young
people market by introducing a cheaper sub brand of Chteau de Vallois. i would have used
the Chteau de Vallois brand name and experience to capitalize the new brand in market
because according to me the new generation wants two things 1) brand value in there product 2)
cheap product.
Answer 4:
The core competence of Chteau de Vallois is the reputation and exclusivity of the wine product
which it has gained over years. the reputation and exclusivity of the Chteau de Vallois wines are
very sensitive as a small change in the distribution channel of the product or association of the
brand with some non-exclusive brand may be detrimental for the brand reputation in the minds of
the present customer.