Who are we?

We are a group of students from the Wee Kim Wee School of Communication and
Information in Nanyang Technological University.
As part of our Final Year Project, we will be planning and executing a communication
campaign to address the mental well-being of secondary school teachers.
Our campaign aims to improve teachers mental health literacy and to encourage
conversations about mental health in their workplaces.

Out of sight, out of mind

Teachers in Singapore are

some of the most
hardworking in the world,
clocking 10 more hours a
week than peers overseas.

The long working hours

and heavy workload can
put teachers in a state of
poor mental health.

There is a growing number

of young professionals
suffering from burnout, of
which teachers comprise a
significant proportion.
Source: Straits Times, 2014

Speak Your Mind

Open conversations about mental health can help break the culture of silence
a norm where teachers feel that the professional thing to do is to not talk about their
mental health problems.
Speak Your Mind SG wants to start these conversations by introducing the topic of
mental wellness amongst teachers.

We hope teachers will

Be aware of the prevalence

of mental health issues in
their workplace and the
relationship between good
mental health and
productivity

Know what constitutes

good mental well-being and
how to achieve this state of
mind through mental health
literacy

Use toolkits to initiate and

sustain meaningful
conversations about mental
health in their workplaces

The Solution
We appreciate the challenge that schools in Singapore face in having the
tools, resources and expertise to effectively engage and support teachers in
creating supportive and open work environments.
Thats why we came up with our Speak Your Mind campaign, in consultation with
the Health Promotion Board and Institute of Mental Health, to focus specifically on
helping schools create mentally healthy workplaces, and to provide resources and
recognition to support schools in prioritising teachers mental health.
Speak Your Mind is rooted in the insight that all of us have encountered
difficulties and stressful situations at work, but most of us learn, or are told not to
voice out, for fear of being perceived as incapable or weak. As a result, many
struggle to cope in silence every day.

How will we do this?

By creating a comprehensive toolkit.
The toolkit is more than just any old manual, it encompasses
various activities and touch points.
Digital and social media
engagement
Inspirational videos on
Youtube

Staffroom invasions
Roving exhibitions
Media Luncheon
And even more

Check out our Facebook for a preview.

How can you help us?

The campaign period is
slated to be from November
2014 to February 2015.
Your support can vary from
a one time donation or a
long-term partnership.

SPONSORSHIP

PARTNERSHIP

In cash
In kind

Expertise
Contacts

No gesture is too small. J

Campaign Budget
Phase 1 - Communicate problem & Educate

Cost (S$)

Development of Toolkit Printing of infographics, binding into booklet

1000

Development of Video hiring of equipment, logistics

250

Development of microsite- management of site (1year), purchase of domain name

500

Subtotal for Phase 1

1750

Phase 2 - Call to Action

Cost (S$)

Development of My Inner Voice video

250

Staff Room Invasions- logistics, printing of presentation materials, games & activities 600
Out of Home Media Placements
Printing of car decals for teachers and publicity postcards

500
Continued

Campaign Budget (continued)

Speak Your Mind SG Dialogue/Media Luncheon

Venue Rental with food

1500

Technical support

300

Printing of Exhibition materials

1000

Emcee

150

Goodie bags

1000

Gifts for GOH

150

Photographer and Videographer

500

Media kit materials (name tents, press release, factsheets, Bios)

100

Invitation cards to invitees

100

Subtotal for Phase 2

6150

Total for Campaign

7900

Whats in it for you?

Doing good we hope that this can be a exercise in Corporate Social Responsibility
(CSR) for your business, as the public increasingly supports ethical, socially responsible
companies and organisations.
Free media Throughout the campaign, we will be promoting our toolkit through
various media (e.g. Facebook, microsite), and you will be guaranteed mentions and
exposure.
Adding value to your brand We hope that through your support for this campaign,
people in Singapore will recognise your dedication to social causes as well.
Help to drive sales/brand recognition By featuring your brand in our campaign, we
hope that you will benefit from greater brand recognition.

Whats next

Wed love to meet up and discuss how we can collaborate.

Yes J or No L? We want to hear if youll be keen to be a part of this.
How can you help? Let us know how youd like to contribute to this campaign, and the
intended length of commitment.
What would you like from us? Besides publicity materials, are there any other things
we can potentially consider to help you, help us?