BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI

WORK INTEGRATED LEARNING PROGRAMMES

COURSE HANDOUT

Academic Term
Course Title
Course ID No.
Instructor(s)

SECOND SEMESTER 2014-2015

STRATEGIC MANAGEMENT & BUSINESS POLICY
MM ZG611
Praveen Goyal

Course Modules (add more rows as per needs)

Module Module Title
No

Objectives

Introduction to Strategic
Management and Business
Policy and Environmental
Scanning

Basic Concepts of Strategic Management, Corporate

Governance, Social Responsibility and Ethics in
Strategic Management, Environmental Scanning and
Industry Analysis, Internal Scanning: Organizational
Analysis

Strategy Formulation

Situation Analysis and Business Strategy, Corporate

Strategy, Functional strategy and Strategic Choice

Strategy Implementation and

Control

Strategy Implementation : Organizing for action,

Staffing and Directing, Evaluation and Control

Other Strategic Issues and

Strategic Issues in Managing Technology and
Introduction to Case Analysis Innovation, Strategic Issues in Entrepreneurial Ventures
and Small Businesses , Strategic Issues in Not-for-Profit
Organizations, Suggestions for Case Analysis

Text Book(s)
T1

Wheelen, Thomas L. and J. David Hunger, Concepts in Strategic Management and

Business Policy, Pearson Education, 12th ed., 2010.

Reference Book(s) & other resources

R1

Jhonson Gerry and Scholes Kevan, Exploring Corporate Strategy, Text and Cases,
Pearson 6th Edition.

R2

Azhar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill, 2/e

R3

Fred R David, Strategic Management Concepts and Cases, Pearson, 9th Ed., 2004.

R4

Lynch Richard, Corporate Strategy, Person Education, First Imp. 2007.

R5

Hilt, Ireland and Hoskisson, Competitiveness and Globalization, Thomsons, New

Delhi.

Self-Study & Contact Session Plan

Module Title: Introduction to Strategic Management and Business Policy and Environmental
Scanning
Session 1
Topic
No.

Topic Title

Reference

1.1

Study of Strategic Management

Chapter1: 1.1

1.2

Globalization and Environmental Sustainability

Chapter1: 1.2

1.3

Theories of Organizational Adaptation, Creating a

Learning Organization

Chapter1: 1.3, 1.4

1.4

Basic Model of Strategic Management, Initiation of

Strategy Strategic Decision Making

Chapter1: 1.5, 1.6, 1.7

Module Title: Introduction to Strategic Management and Business Policy and Environmental
Scanning
Session 2
Topic
No.

Topic Title

Reference

2.1

Role & Responsibility of the Board

Chapter2: 2.1

2.2

Trends in Corporate Governance

Chapter2: 2.1

2.3

Role of Top Management

Chapter2: 2.2

Module Title: Introduction to Strategic Management and Business Policy and Environmental
Scanning
Session 3
Topic
No.

Topic Title

Reference

3.1

Social Responsibilities of Strategic Decision Makers

Chapter3: 3.1

3.2

Ethical Decision Making

Chapter3: 3.2

Module Title: Introduction to Strategic Management and Business Policy and Environmental
Scanning
Session 4
Topic
No.

Topic Title

Reference

4.1

Environmental Scanning

Chapter4: 4.1

4.2

Industry Analysis

Chapter4: 4.2

4.3

Competitive Intelligence

Chapter4: 4.3

4.4

Forecasting

Chapter4: 4.4

Module Title: : Introduction to Strategic Management and Business Policy and Environmental
Scanning
Session 5
Topic
No.
5.1

Topic Title

Reference

A Resource Based Approach to Organizational

Analysis

Chapter5: 5.1

5.2

Business Models

Chapter5: 5.2

5.3

Value Chain Analysis

Chapter5: 5.3

5.4

Scanning Functional Resources and Capabilities

Chapter5: 5.4

Module Title: Strategy Formulation

Session 6
Topic
No.

Topic Title

Reference

6.1

SWOT Analysis

Chapter6: 6.1

6.2

Review of Mission and Objective

Chapter6: 6.2

6.3

TOWS Matrix: Generating Alternative Strategies

Chapter6: 6.3

6.4

Business Strategies

Chapter6: 6.4

Module Title: Strategy Formulation

Session 7
Topic
No.

Topic Title

Reference

7.1

Corporate Strategy

Chapter7: 7.1

7.2

Directional Strategy

Chapter7: 7.2

7.3

Portfolio Strategy

Chapter7: 7.3

7.4

Corporate Parenting

Chapter7: 7.4

Module Title: Strategy Formulation

Session 8
Topic
No.
8.1

Topic Title

Reference

Functional Strategy & Strategic Choice

Chapter8:8.1

8.2

Sourcing Decision: Location of Functions

Chapter8: 8.2

8.3

Strategies to Avoid

Chapter8: 8.3

8.4

Process of Strategic Choice

Chapter8: 8.4

Session 9: Review Session

Mid-Semester Test (Closed Book) : Topics in Session 1 to 8
Module Title: Strategy Implementation and Control
Session 10
Topic
No.

Topic Title

Reference

10.1

Strategy Implementation

Chapter9: 9.1

10.2

Responsibility of Strategy Implementation

Chapter9: 9.2

10.3

Practices for Best Implementation of Strategy

Chapter9: 9.3

10.4

Strategy Implementation

Chapter9: 9.4

Module Title: Strategy Implementation and Control

Session 11
Topic
No.

Topic Title

Reference

11.1

Staffing & Leading: Selection and Management

Development

Chapter10: 10.1

11.2

International Issues in Staffing

Chapter10: 10.1

Module Title: Strategy Implementation and Control

Session 12
Topic
No.
12.1

Topic Title

Reference

Leading : Managing Corporate Culture

Chapter10: 10.2

12.2

Management by Objective (MBO)

Chapter10: 10.2

12.3

Total Quality Management (TQM)

Chapter10: 10.2

Module Title: Strategy Implementation and Control

Session 13
Topic
No.

Topic Title

Reference

13.1

Evaluation and Control in Strategic Management

Chapter11:11.1

13.2

Measuring Performance

Chapter11: 11.2

13.3

Strategic Information Systems

Chapter11: 11.3

13.4

Problems in Measuring Performance, Guidelines for

Proper Control

Chapter11: 11.4, 11.5

Module Title: Other Strategic Issues and Introduction to Case Analysis

Session 14
Topic
No.

Topic Title

Reference

14.1

The Role of Management

Chapter12: 12.1

14.2

Environmental Scanning and Strategy Formulation

Chapter 12: 12.2, 12.3

14.3

Strategy Implementation,

Chapter12: 12.4

14.4

Evaluation and Control

Chapter2: 12.5

Module Title: Other Strategic Issues and Introduction to Case Analysis

Session 15
Topic
No.
15.1

Topic Title

Reference

Importance of Small Business and Entrepreneurial

Ventures

Chapter13:13.1

15.2

Use of Strategic Planning and Strategic Management Chapter13: 13.2

15.3

Issues in Corporate Governance, Issues in

Environmental Scanning and Strategy Formulation

Chapter13: 13.3, 13.4

15.4

Issues in Strategy Implementation, Issues in

Evaluation and Control

Chapter13:13.5, 13.6

Module Title: Other Strategic Issues and Introduction to Case Analysis

Session 16
Topic
No.

Topic Title

Reference

16.1

Why Not-for-Profit, Importance of Revenue Source

Chapter14:14.1,14.2

16.2

Impact of Constraints on Strategic Management

Chapter14: 14.3

16.3

Not-for-Profit Strategies

Chapter14: 14.4

Module Title: Other Strategic Issues and Introduction to Case Analysis

Session 17
Topic
No.

Topic Title

Reference

17.1

Suggestions for Case Analysis

Chapter 15: 15.1

17.2

Researching the Case Situation

Chapter 15: 15.2

17.3

Financial Analysis

Chapter 15: 15.3

17.4

Format for Case Analysis: The Strategic Audit

Chapter 15: 15.4

Session 18: Review Session

Details of Lab (Online) If any:

Evaluation Scheme:
Legend: EC = Evaluation Component; AN = After Noon Session; FN = Fore Noon Session
No

Name

Type

Duration Weight Day, Date, Session, Time

EC-1 Quiz-I

Online

Quiz-II

Online

March 1-10, 2015

Quiz-III

Online

April 1-10, 2015

15%

February 1-10, 2015

EC-2 Mid-Semester Test

Closed
Book

2 hours

35%

22/02/2015 (AN) 2 PM 4PM

EC-3 Comprehensive Exam

Open
Book

3 hours

50%

19/04/2015 (AN) 2 PM 5 PM

Syllabus for Mid-Semester Test (Closed Book): Topics in Session Nos. 1 to 8

Syllabus for Comprehensive Exam (Open Book): All topics (Session Nos. 1 to 18)
Important links and information:
Elearn portal: https://elearn.bits-pilani.ac.in
Students are expected to visit the Elearn portal on a regular basis and stay up to date with the latest
announcements and deadlines.
Contact sessions: Students should attend the online lectures as per the schedule provided on the
Elearn portal.
Evaluation Guidelines:
1. EC-1 consists of either two Assignments or three Quizzes. Students will attempt them
through the course pages on the Elearn portal. Announcements will be made on the portal, in
a timely manner.
2. For Closed Book tests: No books or reference material of any kind will be permitted.
3. For Open Book exams: Use of books and any printed / written reference material (filed or
bound) is permitted. However, loose sheets of paper will not be allowed. Use of calculators
is permitted in all exams. Laptops/Mobiles of any kind are not allowed. Exchange of any
material is not allowed.
4. If a student is unable to appear for the Regular Test/Exam due to genuine exigencies, the
student should follow the procedure to apply for the Make-Up Test/Exam which will be
made available on the Elearn portal. The Make-Up Test/Exam will be conducted only at
selected exam centres on the dates to be announced later.

It shall be the responsibility of the individual student to be regular in maintaining the self study
schedule as given in the course handout, attend the online lectures, and take all the prescribed
evaluation components such as Assignment/Quiz, Mid-Semester Test and Comprehensive Exam
according to the evaluation scheme provided in the handout.