SRM UNIVERSITY

(Under section 3 of UGC Act, 1956)

SCHO
OL OF MANAGEMENT

MBA FULL TIME

CURRICULUM AND SYLLABI - 2008-10

SCHOOL OF MANAGEMENT
SRM UNIVERSITY
MBA REVISED CURRICULUM 2008 – 2010

Code No Course Title L T P C

SEMESTER – I
MBN501 Organizational Behaviour 3 - - 3
MBN503 Managerial Statistics 3 2 - 3
MBN505 Financial & Management Accounting 3 2 - 3
MBN507 Managerial Economics 2 - - 2
MBN509 Business Law 3 - - 3
MBN511 Marketing I 2 2 - 2
MBN515 Managerial Oral Communication -I - - 4 2
MBN517 Written Case Analysis - - 2 1
MBN519 Computer Skills 2 1
TOTAL 20
L T P C
SEMESTER – II
MBN502 Human Resource Management 3 - - 3
MBN504 Financial Management 3 2 - 3
MBN506 Business Taxation 2 - - 2
MBN508 Marketing – II 2 2 - 2
MBN510 Production & Operations Management 2 2 - 2
MBN512 Management Information System & ERP 3 - 2 4
MBN514 Business History 2 - - 2
MBN516 Resource Management Techniques 3 2 - 3
MBN518 Managerial Oral Communication-II - - 2 1
MBN520 Managerial Written Communication - - 2 1
TOTAL 23
SEMESTER – III L T P C
MBN607 SUMMER TRAINING (during summer vacation - - 4 2
after second semester exam for 8 weeks)
MBN601 Ethical Practices In Business 2 - - 2
MBN603 Quality Management 2 1 - 2
MBN615 Entrepreneurial development 1 - 2 2
MBN609 International Business 2 1 - 2
MBN611 Strategic Management 2 1 - 2
MBN613 Business Research Methods 2 - - 2
MBN605 Software Solutions for Business - - 2 1
4- Electives 8 - - 8
TOTAL 23
SEMESTER – IV L T P C
6 Minor Electives 12 - - 12
MBN602 Project - - 12 6
TOTAL 18
TOTAL 84
 ELECTIVES [SEMESTER-III]

S.NO FINANCE MARKETING HR OPERATIONS SYSTEMS

1 Security Product Industrial Project Software
Analysis Management Relations Management Engineering
And Portfolio and
Management Project
Management
2 Corporate Consumer Training & Production Object
Finance Behaviour Development planning and Oriented
control Analysis
Design
3 Merchant Services Performance Materials E-Business
Banking Marketing Management Management Technology
And and
Financial Management
Services
4 Financial Sales Organization Logistics and Data Base
Institutions Management Structure Supply Management
and Markets And Design Chain System
Management
IV Semester [Elective List )

Elective Stream 1 Stream 2 Stream 3 Stream 4 Stream 5

Finance Risk Mgt & Financial Banking Strategic International

Insurance Derivatives Management Financial Finance
Management
(F1) (F2) (F3) (F4) (F5)
MBN F652 MBN F654 MBN F658 MBN F666 MBN F664 M
Finance Banking Risk Mgt & International Banking Business Mi
Management Insurance Finance Management Valuation
(F3) (F1) (F5) (F3) (F8)
MBN F656 M
Marketing CRM Retail Mgt LSCM for International Brand
Marketing Marketing Management M
(M1) (M2) (M3) (M4) (M5)
MBN M652 MBN M654 MBN M662 MBN M664 MBN M666 M
Marketing Retail Mgt CRM Retail Mgt LSCM for CRM
Marketing M
(M2) (M1) (M2) (M3) (M1)
M
Marketing Brand In
----- ----- Management ----- ----- M
(M5)
HR Labour Creativity & International Organizational Stress
Legislation Innovation HRM Change & Management P
(H1) (H2) (H3) Development (H5)
MBN H652 MBN H656 MBN H658 (H4) MBN H662 M
MBN H660
Systems SQM E-Business Security & Web Designing Business I
Tech & Mgt Comp Intelligence M
(S1) (S2) Network (S4) (S5)
MBN S654 MBN S679 (S3) MBN S660 MBN S662 M
MBN S658
Operations Project Mgt Technology World Class
----- ----- Management Manufacturing
(O1) (O2) (O3)
MBN O683 MBN O652 MBN O654
 SEMESTER-I

MBN501 ORGANISATIONAL BEHAVIOUR L T P C

3 0 0 3

PURPOSE
To understand the implications of individual and group behaviour in organizational
context

The students will conceptualize the components of individual and group behaviour,
understand the practicability of communication and understand the various work
situations and apply behavioral techniques-Introduction To Organizational Behaviour –
Definition of OB – Various Disciplines contributing to OB – Harwthrone Experiment -
Foundation Of individual Behaviour – Need And importance Of Organizational
Behaviour – Nature And Scope – Framework of Organizational Behaviour Models-
Personality – Types – Factors Affecting Personality Theories – Perception – Importance
– Factors influencing Perception – Interpersonal Perception Types, Learning Types of
Learning Styles – The Learning Process – Learning Theories – Ob Modification;
Motivation – Theories – Importance – Types – Motivation At Work -Values And
Attitudes – Characteristics – Components – Formation And Measurement – Group
Dynamics – Group Behaviour – Formation – Types Of Groups – Stages of Group
Development – Conflict Management – Nature of Conflict – Types of Conflict-
Leadership – Meaning – Importance Trait, Behavioural and Contingency Theories –
Leadership Styles – Leaders Vs Managers; Power and Politics – Sources Of Power –
Power Centers – Organisation Politics - Organizational Structure and Design –
Organisation Climate – Factors Affecting Organisation Climate – Importance; Job
Satisfaction – Organisation Development – Organisation culture – Organisation Change –
Current Trend in OB

Reference Books:

1. Stephen Robbins, Organisational Behaviour, Prentice Hall of India

2. Udai Pareek, Understanding Organisational Behaviour, Oxford University Press
3. L.M.Prasad, Organisational Behaviour, Sultan Chand & Sons
4. Fred Luthans, Organisational Behaviour, McGraw Hill Book Co.
MBN503 MANAGERIAL STATISTICS L T P C
3 2 0 3

Basic Statistics – Introduction – Measure of Central Tendency & Dispersion – Mean,

Weighted Average, Median, Mode, Range, G.D, M.D, S.D-Correlation – Simple
Correlation, Regression – Simple Regression Time Series – Trend analysis, seasonal
variation – Cyclical & Irregular variations (only theory)-Sampling Theory – Basic
Concepts in sampling theory – T Test, Z Test – One sample mean, Difference between
means – F Test, I way ANOVA, 2 way ANOVA - χ² Test – Goodness of fit and
Independent of Attributes-Non Parametric Tests – H Test, U Test, K-S Test-Probability –
Introduction – Basic Concepts in Probability, Bayers Theorem; - Theory of Distributions
– Binomial, Poisson, Normal-Decision Theory – Decisions under risk & uncertainty –
Decision tree analysis.
Multiple Regression analysis

Reference Books:

1. Statistics for Management by Richard I. Levin David S Rubin

2. Business Statistics by S.P.Gupta
3. Quantitative Techniques for Management by P.R.Vittal
4. Business Statistics by V.K.Kapoor.
MBN 505 FINANCIAL & MANAGEMENT L T P C
ACCOUNTING
3 2 0 3

PURPOSE
To understand the foundation of accounting and its implication in the conduct of
Business

The purpose of this course is to acquaint the students with the various concepts,
techniques, methods, processes of accounting data, analysis, interpretation, decision
making in the area of Financial Accounting & Management-Basics of accounting –
concepts and conventions – Preparation of Trading, Profit and Loss Account and Balance
Sheet of business units-Interpretation and Analysis of Financial Statements comparative
statement, Common Size Statement, Trend Analysis, Ratio Analysis – Fund Flow
Statement and Cash Flow Statement-Marginal Cost – Cost volume profit analysis-Cost
Accounting – Elements of Cost– Cost sheet – Methods of Costing-Budget and Budgetary
control – ZBB – Performance budgeting

Note: Weightage of 60% should be given for problems.

Reference Books:
1. Manmohan & S.N.Goyal, Principles of Management Accounting, Sahitya Bhavan
Agra, 2000.
2. Jain & Narang – Advanced Accounting, Kalyani Publishers New Delhi
3. M.Y.Khan and Jain – Management Accounting, Tata McGraw Hill Publishing Co
Ltd.,
4. T.Ramachandran – Accounting & Financial Management, Scitech Publications
Chennai
5. S.N.Maheswari – Management Accounting, Sultan Chand & Sons, New Delhi
MBN507 MANAGERIAL ECONOMICS L T P C
2 0 0 2
LEARNING OBJECTIVES:
1. To understand the basic concepts of the subject Managerial Economics.
2. To analyze various business problems with the economic models and theories.
3. To forward business planning and to take decision making.

Basic Concepts, Scope, Importance and Definitions Relevant to Managerial Economics-

Factors Influencing Managerial Decision – Managerial Economics and other Disciplines
– Objectives of the Firm – Managerial Decisions-Meaning of Demand- Types of Demand
– Determinants of Demand – Demand Functions – Demand Elasticity – Demand
Forecasting Methods – Accuracy of Forecasting-Production Function – Least cost
combination of Inputs – Factor productivity and Returns to Scale – Statistical Production
Function – Managerial uses of Production Function – Costs Concepts - Accounting Cost
and Economic Cost – determinants of Cost – Cost – Output Relationship – Estimation of
Cost – Output Relation ship-Determinants of Price- Prizing under Different Objectives-
Pricing under Different Market Structures- Price Discrimination- Pricing of Joint
Products- Pricing Methods in Practice – Import of Macro & Micro Factor -Money Supply
& Demand for Money – Inflation – Business Cycle - Government Policy – Fiscal &
Monetary Policy – Indian Government Policy, National Income & Current Issues

Reference Books:
1. Dominick Salvatore, “Managerial Economics in a Global Economy” 4th Edition,
Thomson South-Western
2. V.L.Mote et al, “Managerial Economics”, Tata McGraw-Hill Publishing
Company Limited, India.
3. John Sloman, “Economics”, Pearson Education, India.
4. Joel Dean, “Managerial Economics”, Prentice – Hall of India.
5. Sumitra Pal, Managerial Economics, Cases & Concepts, Mac Millon India Ltd.,
6. G.S.Gupta, Macro Economics, Tata McGraw Hill Company Ltd., India
MBN509 BUSINESS LAW L T P C
3 0 0 3

GENERAL PRINCIPLES OF LAW OF CONTRACT

Indian Contract Act. – 1956

II SPECIAL CONTRACTS-
Bailment & Guarantees-Contract of Agency - Sale of Goods Act

INDUSTRIAL LAW

Factories Act
Indian Trade Union Act

COMPANY LAW
Meaning
Definition
Formation of Company
Rights, Duties and Liabilities of Directors
Winding up of Company

LAW RELATED TO GENERAL PUBLIC

The Consumer Protection Act 1986
The Information Technology Act 2000
The Right to Information Act
Securities, Contracts Regulations Act 1956
SEBI Act 1992
Depository Act 1996
Foreign Exchange Management Act 1999
Competition Act 2005

Reference Book:
1. N.D.Kapoor, Mercantile Law – Sultan & Sons
2. Vakul Sharma, Cyber Law – Mac Milan
3. Akhileshwar Pathak, Legal aspects of business- Tata McGraw-Hill
4. Relevant Bare Acts
MBN511 MARKETING – I L T P C
2 2 0 2

OBJECTIVES
To understand fundamental concepts of Marketing in Modern Marketing Practices.

Defining Marketing in 21st Century – Importance – Scope – Changing Scenario of

Business & Marketing – Fundamental Marketing Concepts – States of Demand –
Paradigm Shifts in Marketing – Components of Marketing Mix – Forecasting – Case
Study-Factors Influencing Consumer Behaviour – Fir Stage Buying Decision Process –
Post Purchase Behaviour – Business Market Vs Consumer Market – Stages in Industrial
Buying Process – Case Study-Levels of Market Segmentation – Segmenting Consumer
Markets – Bases for Segmenting Business Markets – Market Targeting – Case Study-
Analyzing Competitors – Competitive Forces – Identifying and Competitive Strategies
for Market Leader – Market Challenger – Marketing Follower – Market Richer Strategies
– Product Lifecycle Marketing Strategies – Case Study-Role & Scope of Brands – Brand
Equity – Devising a Branding Strategy – Brand Positioning – Developing &
Communicating a Positioning Strategy – Writing a Positioning Statement –
Differentiation Strategies – Case Study.

Reference Books:

1. Philip Kotler, Kevin Lane, Abraham Koshy-Marketing Management – A South

Asian Perspective-Pearson/Prentice Hall India Ltd
2. Rajan Saxena – Marketing Management-Tata McGraw Hill
3. Ramaswamy & Nmakumary-Marketing Management-Global Perspective-Indian
Context-Mac Millon India Ltd
MBN515 MANAGERIAL ORAL COMMUNICATION L T P C
0 0 4 2

OBJECTIVE

To develop Oral Communication

Introduction-Self Introduction – News Reading – Story Telling

Group Discussion – Presentation - Press Meet-Programme Reviews – Presentation-
Meetings

Reference Book:

1. Menakshi Raman, Prakash Singh – Business Communication-Oxford University

Press
MBN517 WRITTEN CASE ANALYSIS L T P C
0 0 2 1

OBJECTIVE
To inculcate problem solving, analytical, decision making and written communication
skills for the effective management in an organization. To expose real life Business
environment

CASE STUDY I

PREPARATION & DISCUSSION

CASE STUDY II

CASE STUDY III

CASE STUDY IV

CASE STUDY V
MBN519 COMPUTER SKILLS L T P C
0 0 2 1

INSTRUCTIONAL OBJECTIVES

To have hands on experience with Microsoft office tools. Also to learn about sending
email & study about various web browsers.

 MS Word – Reporting, Editing & Formatting a report document in word. Also to

learn about sending Mail-Merge documents.
 MS Power Point - Formatting slides & Text in Power Point Presentation.

 MS Excel - Managing Data, Functions and Charts in Excel Worksheets.

 MS Access - Customizing, Organizing, Sorting & Filtering data and also to create
reports for professional data presentation in Access.

 Networking - Getting on the Internet, Working with E-mail, Reading a page in a

web browser

Reference Books:

1. Gini Courter Annette Marquis - Mastering Microsoft Office 2000, Professional

Edition, BPB Publications, New Delhi
2. T.Sheela Kumar, S.S.Sridhar, Computer Practice – Anuradha Agencies,
Kumbakonam
 SEMESTER-II

MBN502 HUMAN RESOURCE MANAGEMENT L T P C

3 0 0 3

The student will be able to understand the concept of Managing Human Resources and
work situations. It helps to identify the effective Human Resources and working
environment of the organizations-The students will understand the importance of Man
Management; understand the importance of Training, performance appraisal, and the
importance of time management.-Meaning, Nature and Scope of HRM - Personnel
Management Verses HRM-Importance of HRM-Functions of HRM-Classification of
HRM Functions-Organisation of HRM Department-Qualities and Qualifications of HRM
Managers-Strategic planning-Basis for HRP – Meaning and Objectives of HRP –
Benefits of HRP – Factors affecting HRP – Process of HRP – Analyzing the corporate
and unit level strategies – Demand forecasting – Supply forecasting – Estimating the net
human resource requirements – Problems of HRP – Recent Trends in HRP - Definition
and objectives of recruitment – Strategic management and recruitment – Company
strategies and recruitment strategies – Job Analysis – Purpose & Techniques – Job
Description – Job Specification – Recruitment policy – Centralized decentralized
recruitment – Searching for prospective Employees/Sources of Recruitment – Traditional
sources – Modern sources – Factors affecting Recruitment – Applicants pool-Meaning
and definition – Essentials of Selection Procedure – Role of Selection Procedure –
Organisation for Selection – Selection Procedure – Application form – Written
examination – Preliminary Interview – Psychological Tests – Final Interview – Medical
examination – Reference checks – Line Manager’s Decision – Job Offer – Employment –
Placement – Problems – Making Effective – Induction – Objectives – Advantages –
Retention of Employees-Training & Development – Purpose – Need – Importance –
Techniques (on the job & off the job) – Evaluation – Benefits – Management
Development Programme – Knowledge Management - Job Enlargement – Job
Enrichment – Job Evaluation – Meaning – Purpose - Techniques. -Performance Appraisal
– Need – Importance - Techniques – Benefits - Career Planning – Meaning Need –
Process – Succession Planning – Career Development – Steps – Career Development
Actions – Advantages – Recent Developments – Time Management - Retaining and
Motivating – Corporate Social Responsibility.

Reference Books:
1. Memoria C.B Personnel Management – Himalaya Publishers
2. Flippo E.E – Personnel Management – McGraw Hill
3. Subba Rao. A – Personnel & Human Resource Management – Himalaya
Publishing House
4. Aswathappa K – Human Resource Management – Tata McGraw Hill, New Delhi,
5. Chandra Mohan A – Human Resource Management – APH Publishing
Corporation
6. Arun Monappa – Managing Human Resources – Mac Millan India Ltd.
MBN504 FINANCIAL MANAGEMENT L T P C
3 2 0 3

To introduce the function of Finance in organization and methods in managing funds for
business-Finance is concerned with everything that takes place in the conduct of the
business. Obviously the subject seeks to develop and acquaint the students with the
various concepts, techniques, and methods of planning forecasting, raising, effective
utilization appraisal and to develop and increase the decision making ability in the area of
finance.-Nature, Scope and Objectives of Finance Function – organization of finance
function – Role of financial managers in general and in India.-Investment Analysis –
Traditional Methods – Discounted Cash Flow Methods – Dividend decision and Bonus
Issues (excluding theories) -Working Capital Management – Regulation of Working
Capital Finance – Sources of Short Term Funds -Sources of long term funds – Cost of
Capital – Computation Cost of Capital for Each Source and Weighted Average Cost –-
Capital Structure – Computation of Indifference Point – Financial Leverage, Operating
Leverage – Combined Leverage and its significance-Financial Information System (FIS)
– Economic Value Addition (EVA) - Basics of Management Control System – Corporate
Governance – Corporate Debt Restructuring.

Reference Books:
1. Prasanna Chandra – Financial Management, Tata McGraw Hill, New Delhi.
2. IM Pandey – Financial Management, Vikas Publishing Co, New Delhi.
3. S.N.Maheswari – Financial Management, Sultan & Sons, Delhi
4. M Y Khan & P K Jain - Financial Management, Tata McGraw Hill, New Delhi.
MBN506 BUSINESS TAXATION L T P C
2 0 0 2

To provide working knowledge of the law and procedure relating to Central Excise,
Customs and Central Sales Tax and to integrate the relevance of these laws with financial
planning and managerial decisions.
Introduction - Special features of indirect tax levies - all pervasive nature, contribution to
Government revenues; fiscal preference as instrument of planning and development role
of indirect tax laws; tax planning and tax management - meaning and significance-
Central Excises Act, 1944 - Nature of levy of excise duty; classification of excisable
goods; price lists and their significance; valuation of excisable goods; central excise
registration - detailed procedure. * Clearance of excisable goods - procedure under
physical control, compounded levy scheme and self-removal procedures; gate passes,
Personal Ledger Account and Daily Stock Accounts. * Exemption from excise duty
levies - nature and types of exemption notifications. * Procedure for clearance of
samples, semi-finished goods and return and retention of duty paid goods. * Adjudication
and Appeals - detailed procedure before various Excise Authorities and the Appellate
Tribunal.-The Customs Act, 1962 - Details of procedure in relation to levy, collection
and exemption from customs duties - documents to be prepared and presented to customs
authorities; valuation of goods; clearance of imported and exported goods - procedure *
Detailed procedure in relation to transportation and warehousing - relevant rules and
regulations * Drawback of customs duties paid - preparation and submission of drawback
claim forms * Adjudication and appeals before the customs authorities and the Appellate
Tribunal.-The Central Sales Tax Act, 1956 - Inter-State sales, Intra-State sales and sales
in the course of import and export, taxability of inter depot/inter-branch transfer of goods,
levy and collection of sales tax procedure; appeals, revision and rectification of
assessments - procedure; concept of consignment tax.-The Central Excise including
Central Value Added Tax (CENVAT); Basics of Indian Income tax act (theory only) –
Service Tax – Fringe Benefit Tax - Entry Tax and Octroi

Reference Books:
1. Business Tqaxation by T.S.Reddy & Dr.Y.Hari Prasad Reddy, Margham
Publication, 2006
2. Relevant Bare Acts
MBN508 MARKETING – II L T P C
2 2 0 2

To understand fundamental concepts of Marketing in Modern Marketing Practices-

Components of a Modern Marketing Information System – M.R Process – Focus Group –
Questionnaire Design – Online Research – Marketing Metrics-Product Characteristics –
Classification – Product Differentiation – Product Hierarchy – Co-Branding – Packaging
– Labeling – Warranties & Guarantees – New Product Development – Related Case
Studies in Product Strategies-Understanding Pricing – Setting the Price – Types of
Pricing Strategies – Initiating & Responding to the Price Changes – Related Cases in
Pricing Strategies
Importance of Marketing Channels – Functions – Channel Design – Channel
Management – E-Commerce – Marketing Practices – Retailing – Types & Recent Trends
– Wholesaling – Market Logistics – Managing Sales Force – Related Cases in
Distribution Strategies.-Role of Marketing Communication – Components of Promotion
(Advertising, Sales Promotion, Personal Selling, Public Relations – Basic Concepts),
Direct Marketing (Direct Mail, Catalogue, Tele Marketing), Interactive Marketing –
Design attractive website – Case Study.

Reference Books:

1. Philip Kotler, Kevin Lane, Abraham Koshy-Marketing Management – A South

Asian Perspective-Pearson/Prentice Hall India Ltd
2. Rajan Saxena – Marketing Management-Tata McGraw Hill
3. Ramaswamy & Namakumary-Marketing Management-Global Perspective-Indian
Context-Mac Millon India Ltd
MBN510 PRODUCTION & OPERATIONS L T P C
MANAGEMENT
2 2 0 2
OBJECTIVES
To enable students understand the principles, practices and areas of application in shop
floor management.
UNIT I INTRODUCTION
5
Production & Operations Management – Meaning, Scope, Functions, Relationship
between POM & other functional areas of Management – Effect of Time Element on
POM.
Classification of Production Systems – Intermittent, Job shop, Batch, Continuous, Flow
and Mass Production Systems
Product Design – Need, Preliminary Design, Final Design, Modular Design, Reverse
Engineering
UNIT II PROCESS PLANNING
7
Process Planning – Steps in Process Planning – Make or Buy Decision.
Computer Integrated Manufacturing – Computer Aided Design - Computer Aided
Manufacturing – Flexible Manufacturing Systems.-Production Planning & Control –
Preplanning – Fore Casting – Scheduling - Dispatching – Routing – Expediting-Plant
Location – Factors Influencing Plant Location, Importance of Environmental Health &
Safety factors in deciding the location of plant - Cost Factor – Semi Quantitative
Techniques, Return on Investment, Single Facility Location and Gravity Location
Problem.
Plant Layout – Principles, Flow Patterns, Types of Plant Layout -Capacity Planning –
Types of Capacity, Capacity Decision, Capacity Planning Strategies-Inventory –
Definition, Classification of Inventories, Purchase Model, Manufacturing Model, P & Q
Systems, MRP-I & MRP-II, Just in Time, Selective Inventory Control Techniques.-
Statistical Quality Control – Control Charts – Mean, Range, Number of Defectives,
Number of Defects Charts, OC Curves, Acceptance Sampling-Work Study – Method
Study – Symbols, Charts, Diagrams. Time Study-Maintenance Management – Types of
Maintenance, Procedure for Maintenance, Maintenance Cast Balance.-Fundamentals of
Purchasing – Functions of Purchasing, Purchasing Procedure, Vendor Rating-Stores
Management – Functions of Store Keeping, Store Records, Stock Verification
 Applications / Problems
Make or Buy Decisions, Single Facility Location Problem, Gravity Location Problem,
Capacity Planning, Sequencing (M Job 2 machines & M Job 3 Machines) Purchase &
Manufacturing Model with Shortages & without shortages, ABC Analysis, Individual
Replacement, Time Study, Mean, Range, P Chart, C Chart, Single Sampling Problems

Reference Books:
1. Senthil. M, Production & Operations Management, Pearson Education
2. Monks, Joseph G, Operations Management, McGraw Hill International
3. Adam Jr. Ebert, Production & Operations Management
4. Buffa E.S., Modern Production & Operations Management
MBN512 MANAGEMENT INFORMATION SYSTEMS L T P C
& ERP
3 0 2 4

To understand the basic concepts of Information Systems applicable to Management

To study the design & development of Management Information Systems
To learn about the various modules in Enterprise Resource Planning System

Information System in the Enterprise – Digital Convergence and the changing business
environment – Perspectives on information systems – Business perspective on
information systems – Dimensions of information systems - Contemporary Approaches
to Information Systems – Learning to Use Information Systems – New Opportunities
with Technology – Major types of Systems in Organizations – ESS – DSS – MIS – TPS –
Systems from a functional perspective – Introduction to BPO & KPO – Case studies.

Information Technology Infrastructure – Levels of IT infrastructure – Evolution of IT

infrastructure – Technology drivers of infrastructure evolution – Managing data resources
– Organizing data in a traditional file environment – The data base approach to data
management – Types of data bases – Hierarchical and network DBMS – Object oriented
data bases – Designing data bases – Distributing Data bases – Database trends – Data
warehouses and Data mining – The web and the hyper media databases – Linking internal
databases to the web – Cost benefit consideration – Data administration – Case Studies

The knowledge management landscape – Important dimensions of knowledge –

Knowledge Management value chain – Types of knowledge Management Systems –
Enterprise wide Management Systems – Structured and Semi structured knowledge
Systems – Knowledge network Systems – Knowledge work Systems – Intelligent
techniques – Expert Systems – Case based reasoning – Fuzzy logic Systems – Neural
networks - Genetic Algorithms – Hybrid AI Systems – Intelligent agents – Decision
making & Decision support Systems – Systems for decision support – Group decision
support Systems – Executive support in the enterprise – Management Opportunities
challenges & Solutions – Case studies.-Systems as planned organizational change –
Business process reengineering & process improvement – Overview of Systems
Development – System analysis – Systems design - Alternative System Building
Approaches – Traditional Systems life cycle – Proto typing – End user development –
Information Systems security & Control – Systems vulnerability & Abuse – Internet
vulnerabilities – Wireless security challenges – Malicious software – Hackers and Cyber
vandalism – Computer crime and Cyber terrorism – Business value of security & control
– Technologies & tools for security and control – Access Control – Firewalls, Intrusion
Detection systems – Encryption and public key infrastructure – Case studies-Enterprise
Resource Planning – Introduction – Related Technologies – ERP Modules – Benefits of
ERP – ERP Market – ERP Implementation Lifecycle – Future Directions in ERP – ERP
Case studies
  Design & Development of Human Resource Information Systems for an
Educational Institution
 Design & Development of Marketing Information Systems for an Company
 Design & Development of Final Information Systems for an Enterprise.
 Design & Development of Information Systems
 A study of Enterprise Information Plans Systems in a Company

Reference Books:

1. Kenneth C. Laudon & Jane P.Laudon – Management Information Systems-Managing

the Digital Form-Eighth Edition, Eastern Economy Edition
2. Alexis Leon, Enterprise Resource Planning – Tata McGraw Hill Publishing Co. Ltd.,
New Delhi – 2005
3. Raymond Meleod, JR Information Systems – Mac Millan Publishing Co. ltd – 4th
Edition.
4. Gerald V.Post David L. Anderson, Management Information System-Solving
Business Problems with Information Technology – Tata McGraw Hill Publishing Co.
ltd, New Delhi
5. Gordan B.Davis Margrette H.Olsan, Management Information System, Conceptual
Foundations, Structure & Development – Second Edition – Tata McGraw Hill Co.
Ltd, New Delhi
MBN514 BUSINESS HISTORY L T P C
2 0 0 2

To understand the development and growth of business-What is Business? Why study

Business?
Economic, Finance, Production, System, Human Resources, Integrations, Public &
Private Businesses
Understanding the evaluation of Indian Business Lessons from successful Business men /
women
Public - Railways, ONGC, BHEL, Private - Reliance, Tatas, Infosys, Joint Sector & Co-
operative sector – IFFCO, KRIBHCO, Business History-America, Europe, Japan, China,
Korea -Profit Vs Loss, Public Vs Private, Competitive advantages of Countries, Different
Countries, Big Vs Small, and Family Vs Professional Role of Law & Regulation

Reference Books:

1. Dwijendra Tripathi, Jyoti Jumani – The Concise History of Indian Business,

Oxford University Press
MBN516 RESOURCE MANAGEMENT TECHNIQUES L T P C
3 2 0 3

The students will be able to analyze the various dimensions in decision making for
functional areas of Management and make the students to apply Resource Management
Techniques in the real life situation.
OR – Introduction – Background – Models in OR – Applications – Scope in OR-LPP –
Formulation – Graphical Method and Simplex Method-Dualing in LPP – Primal and Dual
– Game Theory and Simulation
Trans Problem – Assignment Problem and TSP – Time Management-Network Analysis –
CPM – PERT – Crashing – Cost Control

Reference Books:

1. J.K.Sharma, Operation Research

2. S.D.Sharma, Operations Research
3. Prof.V.Sundaresan, Resource Management Techniques
MBN518 MANAGERIAL ORAL COMMUNICATION - L T P C
II
0 0 2 1

To develop Oral Communication and Handling a Group

Personal Interview
Paper Presentation
Speech
Group Discussion
Etiquette for Managers
Talk Shows
Movie Reviews
Article Reviews
Book Review

Reference Book:
1. Menakshi Raman, Prakash Singh – Business Communication-Oxford University
Press
MBN520 MANAGERIAL WRITTEN L T P C
COMMUNICATION
0 0 2 1

To develop Written Communication

Internal & External
Agenda & minutes of the meeting
Abstract / Summary of AGM speeches
Preparing tenders and quotations
Daily report - Weekly Report - Monthly report - Quarterly Report and Annual Report
Press Report - TV Report - Radio Report - Business Report - Use excels and develop a
report
Proposals - Web - Portals

Reference Book:

1. Menakshi Raman, Prakash Singh – Business Communication-Oxford University

Press
 SEMESTER III

MBN601 ETHICAL PRACTICES IN BUSINESS L T P C

2 0 0 2

Introduction, Virtue, Morality, Ethics and Law, Business Ethics, Salient Ethical Values
relevant to Business viz. Law abidance, Truth, Honesty/ Sincerity, Justice, Rights and
Duties/Responsibilities, Obligations to Stakeholders and Care;-Conflicts and
compromises among ethical values; Need for Business Ethics and compatibility with
Profits - Lawrence Kohlberg’s theory Carl Gilligan’s theory, Impact of religion, society
and family on Individual Ethics and Business Ethics - Rights and Duties Theories, Virtue
Theory of Ethics, Immanuel Kant’s Categorical Imperatives, Indian Theories – Gita,
Thirukkural, Mahatma Gandhi/Amartya Sen’s teachings, Utilitarianism and integration
with Ethical Principles -Corporate Governance- (Perspectives, Malpractices, Codes of
Ethics/Conduct, Regulations, Enforcement, Whistle-blowing, CSR); Human Resource
Management: Finance Management; Marketing; International Business; Production and
Projects, IT; Environmental ethics- Pollution and depletion of natural resources- causes
and control & sustainable development-Development of the Code & Initiating
Implementation, Promoting ‘Ethics’ culture, Enforcement-
Case studies:

Text Books
1. Manuel E.G. Velasquez, “ Business Ethics – Concepts & Cases” , 6th Edition,
Prentice Hall of India

Reference Books
1. Michael Harrington,“Is Capitalism Still Viable?., “Taking Sides: Clashing
Views On Controversial Issues In Business Ethics And Society, Lisa Newton, And
Maureen Ford, 2nd Edition (Guilford, Cn: Dushkin Publishing Group, Inc 1992)
2. Roberrt Soloman, “ The Myth Of The Profit Motive,” Ethics And
Excellence (Oxford Up, 1992)
3. Roberrt Soloman, “ Macho Myths And Metaphors,” Ethics And
Excellence (Oxford Up, 1992)
4. Albert Carr “Is Business Bluffing Ethical”?, Contemporary Issues In
Nbusiness Ethics, Joseph Desjardins, And John Mccall (Belmont, C.S: Wadsworth
Publishing Company 1990)
5. William Evan, And R.Edward Freeman, “A Stakeholder Theory Of The
Modern Corporation:Kantian Capitalism.” Ethical Theory And Business, Eds. Tom
Beauchamp, And Norman Bowie (Englewood Cliffs, Nj: Prentice Hall, 1993)
6. William H. Shaw, “Business Ethics”, Thompson, 2002
7. David. J.Fritzche, “Business Ethics”
8. Peter Madsen and Jay. M. Shapitz, “Essentials of Business Ethics”
9. Ken Smith and Phil Johnson, “Business Ethics and Business Behaviour"
MBN603 QUALITY MANAGEMENT L T P C
2 1 0 2

The History and importance of Quality – Defining Quality – Quality as Management

frame work- Three levels of Quality – Quality and personal values – Quality in
Manufacturing – Quality in services – Quality in Health care – Quality in Education –
Quality in Small Business and not for profits, Quality in public sector. -Quality in
practice: Ritz – Carlton hotel, Xerox, Toyota, Infosys, BSNL.-The Demining Philosophy
– Juran Philosophy – Cross by Philosophy – other Quality Philosophers – Quality
Management Awards and frame works – The Malcolm Baldrige National Quality Award
– International Quality Award programs – ISO 9000:2000 - Six Sigma-Quality in
practice: Six Sigma at Samsung, Motorola, Sundaram Clayton, Apollo Hospitals.-The
Importance of Customer Satisfaction and loyalty – Creating and identifying customers –
Understanding customers needs – Customer Relationship Management – Leadership for
Quality – Strategic Planning – 7 Management and planning tools – Leadership, strategy
and Organizational structure.-Quality Practice: Solar turbines, Amazon.com, Wall-marts,
Reliance Industries.-Process Management – Scope of Process Management - Product
Design Processes – Designing Process for Quality - Projects as value creation – Process
control – Process Improvement – Self Assessment Processes.
Quality Practice: Bringing Process Management to Education, TVS Group – General
Motors – IOC.
Statistical Thinking – Statistical Foundation – Tools for concept Development – Tools for
Design Optimization – Tools for Design verification – Basic and other tools for process
improvement – SPC Methodology – Control Charts for variable data and attributes.
Quality Practice: QFD to University, SPC to Pharma Company, Microsoft Industries.

Text book:
1. James R.Evans & William M.Lindsay “The Management and Control of Quality” 6th
Edition, Thomson Press, 2006.
Reference Books:
1. Dale H. Besterfield, Total Quality Management, Pearson Education 1st Edition
2. Bureau of IS Guidelines for ISO 9000 implementation.
3. Quality Management – Kanishka Bedi.
 MBN61 ENTRERPRENEURIAL DEVELOPMENT L T P C
5
1 0 2 2

The students will be exposed to concepts of entrepreneurship and motivated to be self –

styled entrepreneur.-The objective of the course are to develop entrepreneurial skills and
to focus the
Problems, prepare feasibility reports, various facilities services offered and prospects of
small business.-
Frame work for Entrepreneurship – What is Entrepreneurship – Dimensions of
Entrepreneurship – The New Entrepreneurs-Role of SSI/SMEs – Government policies
and prospects - The Environment for Entrepreneurship-Identification of Business
opportunity – Formalities for setting up of Business – Family Business – Problems in
small Business -Financial Management – Marketing Management – Production
Management – Human resource Management -Elements of Business plan – Critiquing
the Business plan – Format and Presentation

1. Poornima Charantimath, “Entrepreneurship Development – Small Business

Enterprises” , Pearson Publication, 2006.
2. Marc. J. Dollinger, “Entrepreneurship - Strategies and Resources”, Pearson
Publication, 3rd Edition 2005.

Reference Books

1. Hisrich , “Entrepreneurship”, Tata Mcgraw Hill, New Delhi.,2001.

2. Vasan Desai, “Entrepreneurship”    , Himalaya Publications
3. SS.khanka, “Entrepreneurship Development”, S.Chand ., Ltd., 2001.
4. Prasanna Chandra, “Project Planning Analysis” Tata Mcgraw Hill,1996.
5. P.C.Jain , “Hand Book of Entrepreneurs” Oxford University Press., 1999.
MBN609 INTERNATIONAL BUSINESS MANAGEMENT L T P C
2 1 0 2

Globalization – WTO Important Provisions & Agreements – International Trade & WTO
– Trade Liberalization & Imports: Industry wise Analysis – WTO, Intellectual Property
Rights, & Industrial Sector – Trips Agreements & Pharmaceutical Industry – WTO, Gats
& Telecom Sector – Legal Environment & Dispute Settlement Mechanism – Cultural
Difference & Cross Cultural Factors – Case Studies-
Foreign Directory Investment – Concepts, Theory - Determinants – Benefits – Economics
Reforms – Regional Trade Blocks – India’s Trade Policy - Case Study with East Asian
Countries – Case Studies-
Foreign Exchange Market – Exchange rate Theory – FEMA – Euro Vs Dollar – Currency
Crisis in developing countries - Case Studies-Global Strategic Management – Contractual
Agreements – Joint Venture – Turnkey Projects – Global Hex Model – Major Players in
the International Market – Staffing Policy in the Global Scenario - Case Studies
-Structure & Trends in Foreign Trade – Global Sun Rise Industry (Bio-Technology) –
SWOT Analysis of various sectors – EXIM Policy – Special Economic Zones – Case
Studies

Reference Books:

1. Justin Paul, International Business, Prentise Hall

2. Dr.P.Subba Rao, International Business, Himalaya Publications
3. Frances Cherunilam, International Trade, Himalaya Publications

MBN611 STRATEGIC MANAGEMENT L T P C

2 0 0 2
To enable students understand the various components of Business environment, device
strategies to face global competition.-The students will get Exposure to various phases of
Business, Policies in different functional areas and Strategies implemented in different
business situations.-1) Types of Governmental System, 2) Types of Markets 3) Business
Environment; 4) Sectoral Division of Business: Public Sector, Joint Sector and Private
Sector; 5) Forms of Organisations: Sole Proprietorship, Partnership, Joint Stock
Companies & Cooperatives, 6) Forms of growth of Business: Organic and Inorganic &
Dissolution, 7) Role of entrepreneurship: Govt. and Private - in promoting business, 8)
Economic Reforms & impact on Business 9) Future scenario of Global and National
issues 10) Overall Components of Strategic Management Process.-Corporate Governance
Perspectives-Public policy and Management, Components of the Planning Process,
Business Philosophy, Vision / Mission and Planning horizon, Environmental Scans and
Forecasts, Opportunities and Threats, Internal analysis-Strength and Weaknesses, SWOT
& Competitive advantage, Setting quantified Corporate objectives. - Case studies-
Generating Strategy Alternatives –Existing Business and Diversifications, Strategic
Choice, Investment & Funding Plans, Functional Strategies or Policies, Creativity, Role
of IT/internet, Strategic issues in small business & non-profit organization - Case
studies-Components of the Process, Resource mobilisation, allocation and delegation,
Organisational Structure, System and Processes & Code of Ethics, Unit wise/ Function
wise Micro goals/Targets/policies, Tactical plan. - Case studies-Leadership, Change
Management, Project Management, Directing, Evaluation and Control of Performance;
Feedbacks on overall Process -. Case studies-

Thomas L. Wheelen, J. Dravid Hunger & Hrish Rangarajan – Concepts in Strategic

Management & Business Policy – Pearsan Education
1. V.S.T. Rao & V. HariKrishan - Strategic Management – Text & cases – Excell
books
Reference Books
1. Business Policy, Strategic Management, L.M. Prasad, Sultan Chand & Sons
Publications, 2000.
2. J. Davidhunger & Thomas L. Wheeles – Strategic Management, Addison Wesley
Longman – 6th edition, 2000.
3. Charles W.L. Hill & Garefn R. Jones , Strategic Management Theory – All India
Publishers & Distributors, Chennai.,1998.
4. Azhar Kazmi, Business & Strategic Management, Tata McGraw Hill, New
Delhi, 1998.
5. Saloner, Shepard, Podolny, Strategic Management – John Wiley., 2001.
MBN 613 BUSINESS RESEARCH METHODS L T P C
2 0 0 2

Purpose : To understand the basic concepts of research methods and its usefulness in
business situations

Instructional objectives
The students will be able to formulate research plans which would be useful in companies
to evolve strategies to manage situations

Basics of Research : Research meaning, scope, objectives, types of research, problem

definition, formulation of hypothesis, relevance of research for decision making in
various functional areas of management. Research design and data collection : Types of
research design – Exploratory, descriptive, conclusive, experimental, case studies method
- Questionnaire design, interviews, sample size estimation, rating scales – data analysis
and presentation – editing, coding of data, statistical inferences, parametric and non
parametric tests - Presentation of results – Tabulation – Charts – diagrammes – Executive
summary preparation – appendix – bibliography - Business applications

BOOKS
Wilkinson & Bhandarkar: METHODOLOGY AND TECHNIQUES OF SOCIAL
RESEARCH.
2. Pauline Vyoung: SCIENTIFIC SOCIAL SURVEYS AND RESEARCH.
3. Panneerselvam, R., RESEARCH METHODOLOGY, Prentice Hall of India, New
Delhi, 2004.
4. CR Kothari, Research Methodology, New Age International.
5. K.V.Rao, Research methodology in commerce and management, Sterling Publishers,
1993.
6. Gupta.S.P. Statistical Methods, Sultan chand, 2001.
7. Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata
McGraw Hill.
8. Uma Sekaran, Research Methods for Business, Wiley Publications.
9. Green, Donald & Tull, Research for Marketing decisions, Prentice Hall of India
10. Brown, Marketing Research: A Structure for Decision making, Addison, Wesley
Publishing Company
11. Saunders- Research Methods for Business Students (Pearson Education, 3rd edition)
12. Beri- Marketing Research (Tata McGraw-Hill), 1993, 2nd ed.
13. David J. Luck and Ronald S. Ruben- Marketing Research (Prentice Hall of India),
1987, 7th ed.
14. Zikmund, Business Research Methods, 7th Ed, Thomson Learning.
MBN605 SOFTWARE SOLUTIONS FOR BUSINESS L T P C
- - 2 1

To make the students Understand and use Business Application SoftwareUse of computer
packages is Finance – Marketing – Production – Personnel Management – Tally – SPSS
– POM – Purse- Ex –SAPM – Metastock – Statistica – Business Data Analysis

REFERENCE BOOKS

1. Carver, Doing Data Analysis with SPSS !0.0, Thomson Learning,2001

2.Namrata Agrawal,Financial Accounting using Tally 6.3, Dreamtech Press, New

Delhi,2002

3.David Whigham, Business Data Analysis Using Excel, Oxford University Press, first
Indian Edition 2007.
 SEMSTER-IV [ELECTIVES]

MBNF 659 SECURITY ANALYSIS AND PORTFOLIO L T P C

MANAGEMENT

2 0 0 2

To understand the vagaries of securities and the management of portfolio businesses.-The

course attempts to impart the knowledge on valuation and return, fundamental and
technical analysis selection and management of portfolios, provides insight into the
evaluation.
Money and capital markets-Trends of savings and financial flow of the Indian money
market and capital market institutions-Security Analysis:
Objectives, principles, different types of securities, evaluation of fixed income securities,
evaluation of ordinary shares.-Stock Exchanges-Structure and functioning – the stock
markets in India, Listing of securities in stock exchanges, OTCEI, New issue market,
Mechanics of trading in stock exchange-Prediction of Share Prices-Factors influencing
share prices, forecasting stock prices, fundamental analysis and technical analysis,
efficient market theory, risk and returns-Portfolio analysis-Portfolio theory, assessment of
portfolio performance and portfolio revision, practical aspects.

Weightage of 40% should be given for problems.

REFERENCE BOOKS
1. Donald E. Fischer & Ronald J. Jordon, Security analysis and portfolio
Management, Prentice Hall of India Private Ltd., New Delhi, 2000.
2. V.A. Avadhani- Security Analysis and portfolio management, Himalaya
Publishing House, 1997.
3. Punithavathy Pandian- Security analysis and Portfolio management, Vikas
publishing House Pvt. Ltd., 2001
4. Port Folio Management – Dr. Dover – PHI Publishers
5. Security Analysis and Portfolio Management – Preeti Singh – Himalaya
Publishers
6. Financial Markets – Dr. Gurusamy – Vikas Publishers.
 MBNM 651 PRODUCT MANAGEMENT L T P C
2 0 0 2

To understand the product management function and its strategic role. To learn the
issues involved in the product management function through the cases and project.
Overview - Marketing planning process - marketing plan components - Defining
competition
Category attractiveness analysis - factors influencing product and markets - Competitive
analysis - Differential advantage analysis - customer analysis
Market potential - methods of estimating market - sales forecasting - product strategy
Product modification - new products - marketing strategy decisions of pricing -
advertising - promotion - channel
Customer Relationship Management - Financial analysis for Product Management –
Marketing
Metrics

Text Book:
Donald R. Lehmann and Russell S. Winer, “Product Management", Tata McGraw- Hill,
2005
 MBNM 653 CONSUMER BEHAVIOUR L T P C
2 0 0 2
To understand the buyer’s behaviour better.

Consumer Behaviour and Marketing Strategy, nature and scope of Consumer Behaviour.
Market segmentation, Learning - nature, characteristics and types, Brand loyalty, Brand
equity & leverage. Learning theories - information processing & Involvement. Perception
- Process, interpretation, and marketing strategy, Elements, Perceptual organization and
defense, consumer imagery, perceived risk & how to handle the risk .
Motivation - Nature, strategies, theories and their relevance, Motivational research.
Personality - Psycho-analytical neo-Freudian and social approaches to personality.
Understanding consumer diversity, Brand personality, Role, and brand personification.
Self-image, Vanity and consumer behavior. Attitude formation & change - Sources of
learning & influence on attitude formation, Strategies of Attitude change, Relationship
between behaviour & attitude. Life style profiles- influences- self concept.
Social Class - Identification and CB application on various social classes, Family
Decision Making – consumption - related roles, Groups - types, Celebrities, Family,
Socialization of family members, Function of family, , Family life cycle. Influence of
reference groups – Friendship& Workgroup, Culture- Nature - Characteristics -
Measurement, Sub-cultures, Cross culture.
Opinion leadership & process, Dynamics, motivation and opinion leadership, Need,
Measurement and corporate strategy of opinion leadership, models and role relationship,
Profile of opinion leader, OL and firm’s marketing strategy, Innovation, Characteristics,
Types, Profile of consumer innovator, Diffusion of innovation, Adoption process.
Personal influence.
Consumer decision-making process: Reutilized response, limited and extensive problem
Solving behavior. Different buying situations- programmed and non-programmed buying
occasions, Howard-Sheth, Engell, Kollat-blackwell and Nicosia models of consumer
decision-making. Impact of communication process on developing persuasive strategies
Consumer gifting behavior. Relationship marketing. Online buyer behaviour-
characteristics-difficulties and challenges. Advent of consumer protection movements-
consumerism- laws on consumer rights.

References:
1. Schiffman.L.G. & Kanak.L.L., Consumer Behaviour, PHI/Pearson.
2. Engel, Roger & Blackwell, Consumer Behaviour.
3. Loudon & Della Bitta : Consumer Behaviour , TMH
4. Henry Assael : Consumer Behaviour & Marketing Action, Thomson Learning.
 MBN H667 Industrial Relations L T P C
2 0 0 2
Objectives:
This course will help the student to get exposure on Industrial Relations.
Understand the relations ship between the employee, employer, union and
government.--Industrial Revolution – IR Concept, Importance & Scope – Factors
affecting IR – Approaches to IR – IR Policy Pre Independence & Post Independence
– ILO - Changing Scenario of Industrial unrest – Case Studies-Trade Union
Movement in India – Aim, objectives, structure and governing of trade unions -
Theories of trade unionism - Disputes – Impact – Causes – Strikes – lockouts -layout
– Prevention - Industrial harmony - Government Machinery – Conciliation –
Arbitration – Adjudication - Grievance procedure – Case Study-Labour Welfare
works – concepts, need, importance, scope & Features – Approaches to Labour
Welfare – Worker’s Education – Concept, Objectives – Workers Education in India
– Levels of Workers Education – Workers Training – Case Studies-Collective
Bargaining – Concept, Features, Importance – Principles of Collective Bargaining –
Forms of Collective Bargaining – Process of Negotiation during Bargaining -
Worker’s Participation in Management – Concept, Objective – Forms of
participation – Levels of participation – Functions of Joint Council – Condition
necessary for effective working – Case Studies

Text Books

1. Dynamics of Industrial Relations, Memoria, Memoria & Gankar, Himalaya

Publishing House
2. Industrial Relations in India, Ratan Sen, MacMillan
3. Industrial Relations Emerging Paradigms, B.D.Singh, Excel Books
MBN N655 SERVICES MARKETING L T P C

2 0 0 2

Ob je c tive :

To u n d e rsta n d a b o u t th e se rvic e s m a rke tin g a n d its g ro w in g im p o rta n c e in th e

c o m p e titive e nviro n m e n t-Se rvic e s c h a ra c te ristic s a n d c a te g o rie s – Tre n d s in se rvic e s
m a rke tin g – C o nsu m e r b e h a vio u r-Ma rke tin g m ix e le m e n ts fo r se rvic e s – Se g m e n ta tio n –
Pro d u c t- Pro m o tio n - Pric e - Distrib u tio n - ro le o f p e o p le in se rvic e s m a rke tin g -Ph ysic a l
e vid e nc e o f a se rvic e – Se rvic e q ua lity – Me a su re m e n t – C o n tro l – De m a n d - su p p ly
m a n a g e m e n t-Ma rke tin g Re se a rc h in se rvic e s m a rke tin g – Ma rke ting e ffo rt - Se rvic e Ta x

To u rism a n d tra ve l – Ho te l Ma n a g e m e n t a nd c a te ring – Ho sp ita ls – Ed u c a tio n a l

in stitu tio n s – Fin a nc ia l c o n sulta nc y – e n te rta in m e n t – Se m ina rs a n d p ro je c ts.

1. Va ia rie A Ze ith a m l, Aja y Pa n d it a n d o th e rs,” Se rvic e s Ma rke tin g ”,Mc G a rw Hill Sp e c ia l

Ind ia n Ed itio n , 4 th Ed itio n , 2008.

2. G o vind Ap te , “Se rvic e s Ma rke tin g ”, O xfo rd Pre ss, 2004.

MBN F663 FINANCIAL SERVICES L T P C
2 0 0 2
OBJECTIVES: To m a ke the stud e nt kno w the va rio us fina nc ia l se rvic e s a nd the ir
wo rking a nd the use fulne ss to b usine ss a nd ind ustry.

LEASING, HIRE PURCHASING AND CONSUMER CREDIT:

Co nc e p ts a nd c la ssific a tio n – le a se do c ume nta tio n a nd a g re e me nt – ta x

a sp e c ts o f le a sing – fina nc ia l e va lua tio n o f le a sing fro m le sso r’s p o int o f vie w
a nd le sse e ’s p o int o f vie w - Hire Purc ha se fina nc e – c o nc e p tua l fra me wo rk –
le g a l fra m e wo rk – ta xa tio n a sp e c t a c c o unting a nd re p o rting a nd fina nc ia l
e va lua tio n - Co nsum e r c re d it: m e a ning – va rio us m e tho d s – use fulne ss to
ind ustry a nd b usine ss – re q uire m e nts fo r suc h c re d it

FACTORING AND FORFAITING:

Me a ning a nd typ e s o f fa c to ring – im p o rta nc e fa c to ring in Ind ia – fa c to rs fo r the

g ro wth o f fa c to ring in Ind ia - Fo rfa iting – the o re tic a l c o nc e p ts – d iffe re nc e
b e twe e n fo rfa iting a nd c ro ss b o rd e r fa c to ring – m o d us o p e ra nd i – p a rtie s to
fo rfe iting – p ro s a nd c o ns

VENTURE CAPITAL FINANCING:

The o re tic a l c o nc e p ts – typ e s o f ve nture a ssista nc e – Ind ia n ve nture c a p ita l

sc e na rio – Re p o rt o f SEBI ( Cha nd ra se ka r) c o m missio n o n Ve nture c a p ita l

HOUSING FINANCE:

Intro d uc tio n – Na tio na l Ho using Ba nk a nd the ir ho using fina nc e c o m p a nie s

Dire c tio ns – g uid e line s – re fina nc e sc he me – m o rtg a g e b a se d se c uritiza tio n

CREDIT RATING:

Me a ning a nd ne c e ssity – re g ula to ry fra m e wo rk – ra ting a g e nc ie s – ra ting

p ro c e ss a nd m e tho d o lo g y

Re fe re nc e :

1. MYKha n “fina nc ia l Se rvic e s” Ta ta Mc Gra w -Hill – 3 rd e d itio n

2. Dr.Guruswa my “ Me rc ha nt Ba nking a nd Fina nc ia l Se rvic e s Ta ta Mc Gra w -
Hill
3 rd e d itio n
3. Dr. Trip a thy “Fina nc ia l Se rvic e s” Printic e -Ha ll - 3 rd e d itio n
MBNF 661 CORPORATE FINANCE L T P C
2 0 0 2
To understand the Tact’s & Techniques methods of corporate finance.
The role of financial manager as a decision maker is to be emphasized with a managerial
focus. The underlying philosophy with their distinctive features might be a bit of stretch
to cover the many facts of financial management in industries-Appraisal of risky
investments, certainty equivalent cash flows and risk, adjusted discount rate, risk analysis
in the context of DCF methods using probability information, nature of cash flows,
security analysis: simulation and investment decision, decision tree approach in
investment decisions, evaluating project in terms of the total risk of the firm-
Cost of capital - capital structure- different approaches in capital structure, indifferent
point, simulation and financing decision, financing decision in the context of option
pricing model and agency costs, leasing as an investment and financing decision-
Dividend policy, walter’s model, Gordons’s dividend growth model, M.M irrelevance
doctrine, practice in industry, Interdependence of investment, financing and dividend
decisions-Role of all India financial Institutions – Services – Markets – Collaborations –
Mutual Funds – Credit Rating - role of SEBI- stock markets. – OTCEI - Foreign
Collaboration - Business ventures & Multinational Corporation and their role, ventures
abroad.

REFERENCE BOOKS
I.M. Pandey- Financial Management, Vikas publishing House Pvt. Ltd. 8th Edition,
1999.
Prasanna Chandra- Financial management, theory and practice, Tata Mcgraw Hill
publishing company Ltd, 5th edition, 2001.
Aswat Damodaran- Corporate Finance theory and Practice, John Wiley & sons, 2000.
James C. Vanhorne- Financial management and policy, pearson education asia ( Low
priced edition ), 12th edition, 2002.
Khan and Jain – basic Financial management & practice, Tata Mcgraw Hill publishing
company ltd. , 5th edition, 2001.

MBNF 665 FINANCIAL INSTITUTTIONS AND MARKETS L T P C

Objective:
To understand the various Financial Institutions and Markets.
Structure of Financial system-Equilibrium of Financial markets-Theories of the impact of
financial development and its process-Indian financial system-Indian financial system at
present- Indicators and financial development-Structure of Financial Institutions- central
Bank policies-Financial sector reforms-Need and objectives-Major reforms.
Reserve Bank of India-Functions, Role of RBI – Monetary policy of RBI, Monetary
control-Recent policy development- securities and Exchange Board of India (SEBI)-
Companies Act,1956-Security contracts (Regulations) Act,1956-SEBI’S functions-
Highlights of SEBI’s performance.
Commercial Banks-Co-Operative banks-Non banking Financial intermediaries and
Statutory financial organizations, small savings-provident funds-pension funds-insurance
companies-An overview of LIC, GIC and other private Insurance companies, NBFCs –
An overview upto 1995-96 and present position of NBFCs, Regulations of NBSCs –
Types of NBF’s – Public Deposits- Non-Banking Statutory Financial Organizations.
Call Money Market-Treasury Bills Market-Commercial Bills Market-Certificate of
Deposits-The discount Market-Market for Financial Guarantees – Government (Gilt-
Edged) Securities market – Industrial securities market- An introduction of futures,
options and forward market.
Foreign Exchange Market – International capital flow – Uses and determinants of
Foreign Capital – Forms of Foreign capital- International Financial instruments- Foreign
capital flow in India – Recent Developments in Foreign capital inflows – Foreign
Exchange Market, Interest Rates- Level and structure of Interest rates – Interest rate in
India.
Reference Books:
1. L.M.Bhole “Financial Institution and Markets” Structure, Growth, and Innovation,
TATA McGraw Hill 4th Edition-2008.
2. Meir Kohn “Financial Institutions and Markets“, Oxford, 2nd Edition-2007
MBN M657 SALES MANAGEMENT L T P C
3 0 0 2

SALES MANAGEMENT :Evolution of the Sales Department - Sales Management –

Objectives – Types of Personal Selling objectives – Market Potential – Sales potential –
Sales Forecast – Analyzing Market Potential – Market Indexes – Sales Forecasting
Methods – Determining Sales-Related Marketing Policies. CASES-:Nature of Sales
Management Positions – Functions of the Sales Executive – Qualities of Effective Sales
Executives – Relations with Top Management – Relations with Managers of other
Marketing Activities – Compensation Patterns for Sales Executives – Purposes of Sales
Organization – Setting up a Sales Organization - Basic types of Sales Organizational
Structures – Field organization of the sales department - Schemes for dividing Line
Authority in the Sales Organization. CASES-: Personnel Management in the Selling
Field : Sales Force Management – Job Analysis – Job Description - Organization for
Recruiting and Selection – The Prerecruiting Reservoir – Sources of Sales Force Recruits
– The Recruiting Effort – Selecting Sales Personnel .Training , Motivation And
Compensation Of Sales Force : Building Sales Training Programs – Defining Training
Aims – Deciding Training Content – Selecting Training Methods – Organization for
Sales Training – Evaluating Sales Training Programs - Motivation – Motivational Help
from Management - Requirements of a Good Sales Compensation Plan – Devising a
Sales Compensation Plan – Types of Compensation Plans - Fringe Benefits.: The Sales
Budget: Purpose of the Sales Budget – Form and Content – Budgetary Procedure -
Quotas: Objectives in using Quotas - Types of Quotas and Quota-Setting Procedures –
Sales Territories: Sales Territory Concept – Reasons for Establishing Sales Territories –
Procedures for Setting up Sales Territories – Routing and Scheduling Sales Personnel.
CASES
Total Hours: 30

TEXT BOOK:

1.Richard R. Still, Edward W.Cundiff & Norman A.P.Govoni; “Sales Management “

Prentice – Hall of India , 5th Edition.

REFERENCES BOOK:
1. Ramneek Kapoor , Fundamentals of Sales Management , Macmillan
2. Inagram , LaForge, Avila,Schwepker Jr.,Williams , Sales Management , Thomson
 MBNO 689 LOGISTICS AND SUPPLY CHAIN
MANAGEMENT

To e n a b le the stu d e n ts to u n d e rsta n d the p rinc ip le s, p ra c tic e s

a n d sup p ly C h a in Ma n a g e m e n t.-Im p o rta nc e a nd Sc o p e o f
Stra te g ie s, Drive rs o f Sup p ly C ha in , Exa m p le s o f Su p p ly C ha ins a
c h a in s-Ma n a g in g Su p p ly & De m a n d , Sig n ific a n c e o f
Pla n n in g Stra te g ie s, In ve n to ry Mo d e ls, Sa fe ty In ve n to ry, p r
Stra te g ie s, SRM a n d Stra te g ic So u rc in g -Va rio u s Distrib u tio
In te g ra to rs in Su p p ly C h a in , Distrib u tio n Ne tw o rk Pla n n in g ,
De sig n O p tio n s fo r a Tra n sp o rta tio n n e tw o rk-Pe rva sive n e ss
in Su p p ly C h a in Ma n a g e m e n t – ERP, RFID, G PS, E-Pro c
stra te g ic a llia n c e s – 3 PL / 4 PL, p e rfo rm a n c e Me tr
m a n a g e m e n t, C RM-Th e Fra m e w o rk a n d fo u r d rivin g fo
m a n a g e m e n t in G lo b a l Lo g istic s, C o n ta in e riza tio n , Exp
d e ta il.

Te xt Bo o ks a nd Re fe re nc e Bo o ks List - Fine , a nd to b e re ta i
1. Da vid Ta ylo r a n d Da vid Bru n t, Ma n u fa c tu rin g O p e ra tio n
Ma n a g e m e n t, Vika s Th o m so n Le a rn in g , 2001.
2. Ph ilip p e –Pie rre Do rn ie r, G lo b a l O p e ra tio n s & Lo g is
Ne w Yo rk, 2002.
3. Mo n e zka / Tre n d / Ha n d fie ld , p u rc h a sin g a n d Su p p ly
Th o m so n So u th -We ste rn C o lle g e Pu b lish ing , 2000.
4. B.S.Sa h a y, Su p p ly C h a in Ma n a g e m e n t fo r G lo b a l C o
Ind ia Ltd ., De lh i 2000.
5. Da vid Hu tc h in s, Ju st in tim e , Ja ic o Pu b lish in g Ho u se , Mum
6. Da vid Sim c h i – Le vi & Ph ilip Ka m in sk, De sig n in g a n d m a n
Mc G ra w Hill C o m p a n ie s In c , 2000.
7. Do n a ld J.Bo w e rso x & Da vid J.C lo ss, Lo g istic a l Ma n a g e m
 MBNS 675 SOFTWARE ENGINEERING AND PROJECT L T P C
MANAGEMENT
2 0 0 2

Objectives:

To understand on the scope and need of Software Engineering and project Management W.r.t. special
reference.

Introduction to Software Engineering – Changing nature of software – software Myths – Generic view
of process – Capability Maturity Model Integration – Process Patterns and Assessment – Process Models –
Process Technology – Waterfall Model – Incremental Model – Evolutionary Models – Specialized Process
Models – Unified Process – Agile Process – Agile Process Models-
Software Engineering Practice – Communication Practices – Planning Practices – Modeling Practices –
Construction Practice – Deployment – System Engineering – Modeling – Simulation – Business Process
Engineering – Product Engineering – System Modeling – Requirement Engineering Tasks – Initiating the
Requirements Engineering Process – Eliciting Requirements – Developing Use-Cases – Building the
Analysis Model – Negotiating Requirements – Validating Requirements-
Design Engineering – Design Process and Design Quality – Design Concepts – Design Model – Pattern-
Based Software Design – Testing Strategies – A Strategic Approach to Software Testing – Strategic Issues
– Test Strategies for Object Oriented Software – Validation Testing – System Testing – The Art of
Debugging -Web Engineering – Web App Engineering Layers – Web Engineering Process – Web
Engineering Best Practices – Design for Web Apps – Design Issues for Web Engineering – Web E Design
Pyramid – Interface Design – Aesthetic Design – Content Design – Architecture Design – Navigation
Design – Component Level Design – Hypermedia Design Patterns – OOHDM – Design Metrics for Web
Apps-Project Management – Management Spectrum – The People – The Product – The Process – The
Project – W5HH Principle – Critical Practices – Component Based Development – CBSE Process –
Domain Engineering – Component Based Development – Classifying and Retrieving Components –
Economics of CBSE – Reengineering – Business Process Reengineering – Software Reengineering –
Reverse Engineering – Restructuring – Forward Engineering – The Economics of Reengineering .

Text Books:

1. Roger S. Pressman, Software Engineering: A Practitioner’s Approach, Sixth Edition, McGraw – Hill
MBNO 685 PRO DUC TIO N PLANNING AND C O NTRO L L T P C

2 0 0 2

O BJEC TIVE:
To e n a b le th e stu d e n ts to u n d e rsta n d th e p rin c ip le s, p ra c tic e s a n d a p p lic a tio n s in
p ro d u c tio n p la n n in g a n d c o n tro l-Prin c ip le s, Flo w p a tte rn - Typ e s o f la yo u t- Fa c ilitie s
lo c a tio n - Sin g le fa c ility la yo u t p ro b le m -- Fa c ilitie s la yo u t in m a n u fa c tu rin g - Mo d ula r
d e sig n c o n c e p t-Ba sic ste p s in fo re c a stin g - Sim p le a ve ra g e m e th o d s- Mo vin g
a ve ra g e s- Exp o n e n tia l sm o o th in g - Tre n d a n d se a so n a lity m e th o d - Bo x- Je n kin s
m e th o d - Au to c o rre la tio n , Au to re g re ssive m o d e ls (AR), Mo vin g a ve ra g e m o d e ls
C a p a c ity- Me a su rin g c a p a c ity- Lo a d - Pla n n e d Lo a d - Un p la n n e d lo a d - C a p a c ity
m a n a g e m e n t- C a p a c ity c o n tro l- C a p a c ity p la n n in g - C a p a c ity re q u ire m e n t
p la n n in g (C PP) - In p u ts to C PP-- C RP o u tp u t, Be n e fits a n d Dra w b a c ks o f C RP-
Typ e s o f Ma n u fa c tu rin g Sc h e d ulin g - Sin g le m a c h in e se q u e n c in g - In p u ts-O u tp u t
c o n tro l-- Fo rw a rd a nd Ba c kw a rd sc h e d ulin g - Te c h n iq u e s fo r se q u e n c in g - O p tim ize d
p ro d u c tio n –Te c h n o lo g y-Q u a lity c h a ra c te ristic s- Q u a lity Assu ra n c e -Q u a lity a n d
Re lia b ility- Q u a lity im p ro ve m e n t- Ma n a g e m e n t o f Q u a lity- Ma ste r Pro d u c tio n -
Sc h e d ulin g (MPS) – G a n tt c h a rt- Pro d u c tio n -Pla n n in g fo r re p e titive m a n u fa c tu rin g -
fo r Pro c e ss In d u strie s (PP-PI).

TEXT BO O K:
PRO DUC TIO N PLANNING AND C O NTRO L, Te xt a n d c a se s b y S.K.MUKHO PADHYAY,
2 ND EDITIO N PHI

REFERENC ES:
1: Ho lt, C h a rle s C , Fra n c o Mo d g ilia ni, Jo h n F Mu th , a n d He rb e rt
A.Sim o n , 1998, Pla n n ing Pro d u c tio n Inve n to rie s a n d Wo rkfo rc e , Pre n tic e
Ha ll Inc , Ne w Je rse y.
2: O rlic ky, Jo se p h .G , Ma te ria l Re q uire m e n t p la n nin g , Ne w w a y o f life in
Pro d u c tio n Inve n to ry Ma n a g e m e n t, Mc G ra w -Hill, Ne w Yo rk, 1975 .
 MBNS 681 DATABASE MANAGEMENT SYSTEM L T P C
2 0 0 2

Objectives:

To learn the Database Concepts, Database Models, Normalization, Structured Query

Language and Data Warehousing Applications - An overview to DBMS, Database
Architecture, .DBMS Functions, The Evolution of Data Models, Degrees of Data
Abstraction. The Relational Database Model, A logical view of Data, Integrity rules,
Relational set operators, the data dictionary and the system catalog, Relationship within
the Relational Database, Data Redundancy Revisited, Indexes, codd’s Relational
Database Rules, Entity Relationship(ER) Model-Relationships, Connectivity and
cardinality, Existence dependence, Relationship strength, Weak entities, Relationship
participation, Relationship Degree, Composite Entities, Developing ER diagram- The
need for Normalization, The Normalization process, Improving the design, Higher level
normal forms, Normalization and Data base Design, Structured Query Language-DDL,
DML, DCL, Advanced SQL-Set operators, Join operators, Sub Queries and Correlated
Sub Queries, SQL functions, PL/SQL, The Database life cycle, Database design
strategies, Transaction Management and concurrency control , Concepts of Object
oriented Data base Management Systems - Data Warehousing-OLAP, Implementation.
Data mining-Process and Applications, Basic concepts in Database Administration

TEXT BOOKS

1. Database Systems By Peter Rob, Carlos Coronel-Thomson publication 7th Edition

- 2007
2. Database Management Systems By Ramon A Mata, Pauline K Cushman, Schaums’s
outlines-Tata Mcgraw hill Company
3. Relation Database Principles by Colin Ritchie, Thomson Learning – 2nd Edition
4. Database Management Systems by Rajesh Narang – Prentice Hall of India
TY Research – Decision making process –market selection-Entering international
markets – Product strategy = product quality – Building brands in international markets –
pricing decisions -International logistics and distribution – Communication – Export
Import Policies-International trade - risk management – Export procedure –
documentation – Infrastructure – Emerging issues

Book: Rakesh Mohan Joshi, “International Marketing”, Oxford University Press, 2005
MBN M652 CUSTOMER RELATIONSHIP L T P C
MANAGEMENT
2 0 0 2

Objective:
To make the students understand the organizational need, benefits and process of creating
long term value for individual customers, create awareness about formulation and
implementation of CRM and to e-CRM and various CRM packages-The concept of CRM
– Strategic imperatives – Conceptual foundations of CRM – Building customer
relationship-Economics of CRM – CRM in B-C markets – CRM in B – B market-
Components of e CRM – Product offerings in the CRM market space – contact centers
for CRM-The CRM Road Map – Operational issues in implementing CRM
Book:
Shainesh, G and Jagdish N, Sheth “Customer Relationship Management”, Macmillan,
2006

MBN F656 BUSINESS VALUATION L P T C

2 0 0 2

Objective:
To train the students in how to valuate business.
Framework for business analysis and valuation using financial statements – From
financial statement to business analysis – Case the role of capital market intermediaries in
the Dot-Com Crash of 2000-Strategy analysis – Overview of Accounting analysis –
Implementing accounting analysis – Case – Financial analysis – case-Prospective
analysis – Forecasting – Valuation theory and concepts Case – Valuation implementation
– case-Business analysis and valuation Applications – Equity – case – Credit analysis and
distress prediction – case-Mergers and Acquisitions – Corporate financing policies –
communication and Governance-

Book:
Krishna G. Palepu, Paul M. Healy, and Victor L. Bernard, “Business Analysis and
Valuation “Text and cases. Thomson Learning 2007.

MBN F666 STRATEGIC FINANCIAL MANAGEMENT L T P C

2 0 0 2
Purpose:
To train students on how to assess the employee decision making necessary at higher
levels of Management.

Objectives:
To equip the students with necessary strategic knowledge and skills received to evaluate
discussions or capital restructuring, merges and acquisitions- Sale of existing assets and
making discussions on complex investment opportunities and managing risk-Financial
planning- Analyzing Financial Performance – Approaches to Financial Planning – Short-
term Financial Planning-Strategic Alliances-Ownership Restructuring- Leveraged
Buyouts- Sell Offs- Leveraged Recapitalizations- Distress Restructuring-Merges &
Acquisitions- Financial Frame Work- Merger as a Capital Budgeting Decision- Legal and
Tax Aspects- Post Merger Integration Issue, Acquisition/Take over Codes- Techniques –
Defensive Strategies- Cross Boarder Deals-Corporate Sickness- The Magnitude-
Different interpretation of Sickness- Causes- Turnaround- Turnaround Types-Basic
Approaches- Surgical Vs.Human – Phases in Turnaround Management-Strategy and Cost
Management- Strategy Formulation and Cost System Design- Alternate Strategies-
Objectives of Cost Management Systems- Broken Cost System-Causes and Remedies-
Cost of Quality- Activity Based Costing principles-Target Costing.

Reference:

1. Sharplin, ‘Strategic Management, Mc Graw Hill.

2. Weston J.Fred & E.F. Brigham, ‘Managerial Finance’ , Drydon Press
3. James C. Van Horne, ‘Financial Management and Policy’, Prentice Hall of
India
4. M.Y. Khan, ‘ Financial Services’, Tata McGraw Hill-3rd Edition
5. Richard A. Brealey and Stewat C.Myers, ‘Principles of Corporate Finance’,
Tata McGraw Hill.
6. Pradip M. Khandwalla, ‘Innovative Corporate Turnarounds’, Saga
Publications
7. G.PJakhotiya, ‘Strategic Financial Management’, Vikas Publications
MBN RETAIL MANAGEMENT L T P C
M654
2 0 0 2

Objective:
To expose students to the emerging area of retailing. Understand the issues -
opportunities -and problems-Retailing role – relevance and trends – Retail Organizations
– Retail in India- Retail location strategy – Merchandising - Product - merchandise
-Management - Retail space management-= Retail pricing- Retail Promotion strategy –
Relationship Marketing – seminars and projects.

Book: Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava, “Retail Management”, Oxford
University Press, 2005
MBN M666 BRAND MANAGEMENT L T P C
2 0 0 2

Objectives:

1. To gain insights into working of a Brand

2. To understand Brand development and it’s sustenance in competitive market-
What is a Brand- Can anything be Branded-Strategic brand Management process-Brand
elements (Criteria and option) - Building a strong brand and it’s applications
Identifying and establishing brand positioning-positioning guidelines –Brand values-
Internal branding-Co branding-Corporate Branding-Brand Audit- Brand equity concepts-
integrated marketing communications and program to build brand equity-Brand
leveraging-Brand equity management system-Qualitative and Quantitative techniques for
measuring brand equity-The Brand product Matrix- Brand Hierarchy-Designing a Brand
Strategy –Brand extensions- Reinforcing Brands-Revitalizing Brands- Rebranding
-Retiring Brands-Adjustments to Brand port folios

Text Books:
Building measuring and managing Brand equity
Kevin lane Keller, Second Edison, Prentice hall of India

Reference Book:
Brand Management text and cases - W.Mathur, Macmillan India
MBN STRATEGIC MARKETING L T P C
M670
2 0 0 2

Objective:
To understand marketing from the strategic point of viewpoint.
Overview – Marketing Strategy – Perspective – Orientation – Planning – Where are we?
Environmental analysis – external – internal – strategic fit – market information –
intelligence-Strategic marketing decisions and choices - - Porter’s generic competitive
strategies – competitive position - Segmentation – targeting – positioning strategies –
Relationship strategies-Product innovation and development strategies – Branding
strategies – Service marketing strategies Unit IV: Pricing and distribution strategies –
Marketing communication strategies – E –marketing strategies-Strategy implementation
and control - Social marketing and corporate social responsibility.

Book:
Douglas West. John Ford, and Essam Ibrahim,” Strategic Marketing”, Oxford Press,
2006.
MBN H656 Creativity &Innovation L T P C
3 0 0 3
Objective:
Realm of creativity - can creativity be enhanced – Road blocks and block
buster’s –Puzzles of creativity – The body and the mind as root of human
creativity – Spiritual and social roots of creativity – Entrepreneurial and
Empowerment creativities – Quality of creativity. Quiz – Mental Gym – Case
study -
What is creativity – individual and group creativity – convergent thinking –
divergent thinking and Generation of creative ideas is individual- Thinking Hats
methods – redefinition techniques – Random stimulus - generation of creative
ideas in groups – Brainstorming – Reverse Brainstorming – synaptic –
Morphological Method. Creativity Exercises Mental Gym-The way the mind
works, Diff between lateral and vertical thinking – Attitudes towards lateral
thinking – Basic nature of lateral thinking – techniques – The generation of
alternatives – challenging assumptions – innovation – suspended judgment -
analogies – The new word PO CASE STUDY LATERAL Thinking – Mental
Gym -What is a problem – defined problems – Creative Problem Solving –
Models of techniques of Creative Problem solving – Creative problem solving –
A comparison of creativity Techniques – Mental Gym Quiz-Blocks of creativity
– Fears and Disabilities – Energy for your creativity – formative Environment
and Creativity – Adult Environments – Pumping your creative muscels –
Environmental Stimulants of creative – making your environment more
Creativgenic – The creative Life Quiz – Mental Gym – Case Study

BOOKS
1. Training Creative Thinking - Davis Gary and Scott New York Pub,
Lifelong Creativity – Pradip N 2.Khandwalla Tata Mc Graw Hill, Managing
creativity For Corporate Excellence – N Rastrgi Mac Millan, Lateral Thinking
– Edward de Bono Penguin Pub, innovation and Entrepreneurship-
Druker,Peter.
MBN H658 INTERNATIONAL HRM L T P C
2 0 0 2
Objectives:

This course will help the student to get exposure on how global business realize
the huge potential they can tap in the developing nation. IHRM is emerging as a crucial
factor since organizations are run by people-International Human Resource Management
– Concept, Nature, Scope – Difference between IHRM & Domestic HRM – Developing
IHRM strategies – Case Studies -Globalization & HRM – Stages in Internationalization
of Business – IHRM Approaches – Cross Cultural Implications – Culture and
Organization Performance – Case Studies -Staffing of Multi Nationals – Planning,
Recruitment & Selection – Trends in International Staffing – Training & Development –
Training Strategies – Expatriate Training – Cross Cultural Training – Trends in Training
for Competitive Advantage – Case Studies -International Business Structure – Types of
Multi national Structure – Performance Management in International Organizations –
Variables influences performance of expatriate – International Compensation
management – Variables influences Compensation – issues in compensation – Case
Studies-Repatriation – Concept – Benefits from Returnes – Challenges of Re-entry –
Repatriation process – Managing Repatriation – International Industrial Relations –
Nature & Approach – Case Studies

Text Books
1. International HRM, K.Aswathappa& Sadhna Desh, Tata McGraw Hill
2. International HRM, S.C. Gupta, Mac Millan
3. International HRM, Peter J. Dowling, Denice E.Welch, Thomson Leaning
MBN E-BUSINESS TECHNOLOGY AND L T P C
S679 MANAGEMENT
2 0 0 2

Objectives:
To enable the students to understand the technology of Business.

Introduction to Electronic Commerce – Benefits – Impact – Classification – Application

of Electronic Commerce Technologies – Business Models – EDI – Conventional Trading
Process – Building Block of EDI Systems – Layered Architecture – Value Added
Networks – Benefits of EDI – Applications of EDI -Framework of Electronic Commerce
– Network Infrastructure – Local Area Networks – Ethernet – Wide Area Networks –
Internet – TCP/IP Reference Model – Domain Name Systems – Internet Industry
Structure -Information Distribution & Messaging – File Transfer Protocol Application –
Electronic Mail – World Wide Web Server – HTTP – Web Server Implementations –
Information Publishing Technology – Information Publishing – Web Browsers –
Hypertext Markup language – Common Gateway Interface – Multimedia Content – Other
Multimedia objects – Virtual Reality Modeling Language -Securing the Business on
Internet – Security Policy, Procedures and Practices – Site Security – Protecting the
Network – Firewalls – Securing the Web Service – Securing Network Transaction –
Transaction Security – Cryptography – Algorithm – Public Key Algorithm –
Authentication Protocols – Digital Signatures – Electronic Mail Security – Security
Protocol for Web Commerce – Electronic Payment Systems – Online Payment Systems –
Prepaid Electronic Payment Systems – Post Paid Electronic Systems – Requirements
Metrics of a Payment System-Search Engines & Directory Services – Information
Directories – Internet Advertising – Emergence of the Internet as a Competitive
Advertising Media – Models of Internet Advertising – Banner Advertisements –
Sponsoring Content – Screensavers and Push Broadcasting – Corporate Web Site –
Interstitials – Superstitials – Opt-in’s – Mobile Commerce – Benefits – Impediments –
Mobile Commerce Framework – Agents in E-Commerce – Agent Technologies – Agent
Standards and Protocols – Agent Applications.

Text Books
Bharat Bhasker, Electronic Commerce: Framework, Technologies and Applications, The
Tata McGraw Hill Publishing Company Limited, New Delhi, Second Edition, 2006
MBN O654 WORLD-CLASS MANUFACTURING L T P C
3 0 0 3

OBJECTIVE:
To enable the students to understand the principles, practices and applications in World-
Class Manufacturing.
The emergence of Information age – Business Challenges of the information age –
Operating Environment of Information age business – Globalization and international
business – India’s global competitiveness and Manufacturing Excellence – World class
manufacturing and Information age competition – Manufacturing Challenges of the
Information age – Time based knowledge – Managing Knowledge – Problems in the
manufacturing Industry-Manufacturing excellence and competitiveness – World class
manufacturing- the need and how to achieve the same– The philosophy of world class
manufacturing – The practices of world class manufacturing – Quality in world class
manufacturing-Overview of systems and tools – Information management tools –
Material processing and handling tools – An assessment manufacturing systems and
tools-Competitiveness of Indian Manufacturing – Manufacturing performance and
planned strategies of Indian manufacturing firms – Manufacturing objectives and strategy
– Manufacturing management practices – IT infrastructure and practices – The
manufacturing strategic Intent framework – Manufacturing Applications – Manufacturing
strategy, World class status and IT use.- overview of India’s status-Business Strategy
and global competitiveness – Generic manufacturing strategies for the information age –
Developing strategic thinking in manufacturing – Issues in strategic planning for world
class manufacturing – Implementing the world class manufacturing plan – Need for
performance measurement – Human resource dimensions in world class manufacturing –
Manufacturing strategy - Futile search for an elusive link – The manufacturing strategic
intent classification.

TEXT BOOK
World Class Manufacturing – A Strategic Perspective – B .C .Sahay, KBC Saxena and
Ashish Kumar, I edition, 2007 – McMillan India ltd,2000. Reprinted 2006.
REFERENCES
The competitive Advantage of Nations, Porter M.E , Free Press, New York 1990.
America’s best: Industry Week’s guide to world class manufacturing plants, John Wiley,
Kinni, T.B, New York 1996.

World Class Manufacturing K.Shridhara Bhat

MBN O652 TECHNOLOGY MANAGEMENT L T P C
2 0 0 2

Meaning of technology – Technology versus Technique – Technology Development –

Technology Transfer - Technology lifecycle - Technological Environmental changes-
Managing Research Function – Research & Development – Product life cycle –
multistage decisions – R&D projects - creative process - influence of environmental
trends on R & D-Designing & engineering – Simultaneous engineering – Product
Liability and Safety – Product life characteristics curve – infant mortality – Human
factors in engineering – value engineering-Flexible manufacturing systems -
Synchronised manufacturing -Factors of the future - Just in Time – Quality control
techniques - Facilities engineering-Project definition - project proposal process – project
planning tools – network models - controlling cost &schedule.
Text Book
Technology management – C. S. V Moorthy, Himalaya Publishing House, First edition
2006.
MBN S662 BUSINESS INTELLIGENCE L T P C
2 0 0 2

Objectives:
This course focuses on collecting, organizing and using data as an aid to making
managerial decisions. Topics includes advanced regression analysis, analysis of time
series, Forecasting, clustering, neural networks, relational data base Management
Systems, data mining, Decision support system and data ware housing-Overview of
Business Intelligence, components of Business Intelligence, dataware housing, data
mining, how is business intelligence different from information, algorithms, mind-set
required for a business analytics profession-Concepts of data warehousing, online
analytical processing, organizing for data ware housing, Multidimensional analysis, Pivot
tables-applications., E-T-L (Extract, Transform, Load) concepts- Difference between
data ware housing and data mining, algorithms for data mining, advanced regression
analysis, classification and prediction, logistic regression, discriminant analysis,
classification and regression trees, conjoint analysis and cluster analysis- Decision
Support system, Model base, Neural Networks, Support vector methods, Vector methods,
Web mining and text mining-Applications of Business Intelligence in Marketing,
Finance, HR, Customer relationship management, E-CRM

Reference books:

1. Data mining – a tutorial based primer- Richard j.Roiger, Michael W.Geatz, Pearson
Education
2. Managing strategic Intelligence Techniques and Technologies-MarkXU
3. Data mining- Concepts and Techniques-Jiawei Han, Micheline Kamber.
MBN M662 LOGISTICS AND SUPPLY CHAIN L T P C
MANAGEMENT
2 0 0 2

To enable the students to understand the principles, practices and application in Logistics
and supply Chain Management-Importance and Scope of Supply chain, Supply Chain
Strategies, Drivers of Supply Chain, Examples of Supply Chains and integrated view of
Supply chains-Managing Supply & Demand, Significance of Forecasting, Aggregate
Planning Strategies, Inventory Models, Safety Inventory, procurement & Outsourcing
Strategies, SRM and Strategic Sourcing-Various Distribution Models, Warehouses as
Integrators in Supply Chain, Distribution Network Planning, Modes of Transportation,
Design Options for a Transportation network-Pervasiveness of Information Technology
in Supply Chain Management – ERP, RFID, GPS, E-Procurement. Frame work for
strategic alliances – 3 PL / 4 PL, performance Metrics in Supply Chain, risk management,
CRM-The Frame work and four driving forces of Globalization, Risk management in
Global Logistics, Containerization, Export-Import procedures in detail.

Text Books and Reference Books List - Fine, and to be retained as such.
1. David Taylor and David Brunt, Manufacturing Operations and supply Chain
Management, Vikas Thomson Learning, 2001.
2. Philippe –Pierre Dornier, Global Operations & Logistics, John Wiley & Sons
Inc. New York, 2002.
3. Monezka / Trend/ Handfield, purchasing and Supply Chain Management,
Thomson South-Western College Publishing, 2000.
4. B.S.Sahay, Supply Chain Management for Global Competitiveness, Macmillan
India Ltd., Delhi 2000.
5. David Hutchins, Just in time, Jaico Publishing House, Mumbai 2001.
6. David Simchi – Levi & Philip Kaminsk, Designing and managing the supply Chain,
Mc Graw Hill Companies Inc, 2000.
7. Donald J.Bowersox & David J.Closs, Logistical Management, Tata Mc Graw Hill
Editions, New Delhi,2000.
8. Jermy F.Shapiro, Modeling and Supply Chain, Thomson Learning, 2001.
9. Martin Christopher, Logistics and Supply Chain Management, Financial Times
Management, 2000.
 MBNF 662 MIC RO FINANC E L T P C

2 0 0 2

O b je c tive s:
To e n a b le th e stu d e n ts to u n d e rsta n d th e p rinc ip le s, p ra c tic e s a n d a p p lic a tio n in Mic ro
Fin a n c e -Mic ro fin a nc e : In tro d u c tio n : Evo lu tio n : Im p a c t a n d Im p o rta n c e : Mic ro Fin a nc ia l
Se rvic e s: Ste p s Initia te d in De ve lo p m e n t o f Mic ro fin a n c e : Ro le o f Re g ula to ry b o d y in
Mic ro fin a n c e -Ru ra l C re d it syste m : Se lf He lp g ro u p s (SHG ): Wh a t is SHG :
Fe a tu re s o f SHG : O b je c tvity o f SHG : Ro le o f SHG in Mic ro fin a n c e : Se lf
He lp g ro up p ro m o tin g in stitu tio n s (SHPI): Fo rm a tio n o f SHG : C re d it
Lin ka g e -Mic ro Fina n c e Se rvic e s: We a ke r Se c tio n s: SHG -Ba n k Lin ka g e :
Ba n ks a n d Fin a n c ia l In te rm e d ia rie s: SHG -Th rift, c re d it, a n d O th e r
Fin a nc ia l Se rvic e s: Fo rm a tio n a n d d e ve lo p m e n t o f Mic ro Se rvic e s-
Mic ro Fin a n c e In stitu tio n s: Ro le o f MFI in d e ve lo p in g Mic ro Fin a nc e :
En h a n c ing In stitu tio n a l Fin a n c e : Mic ro Fin a nc e a n d Ru ra l
De ve lo p m e n t: Mic ro C re d it In stitu tio n s: No n G o ve rn m e n t
O rg a niza tio n (NG O )-Pro sp e c ts o f Mic ro Fina n c e : RBI Ro le in
Re g ula tin g : Ba n k’s Ro le in Mic ro Fina n c e : G ro w th o f Mic ro Fin a nc e :
De ve lo p m e n t o f Mic ro Fin a nc e : C re d it Pla n s: C re d it Sc h e m e s: so c ia l
Ba n king .

BO O K REFERENC E:

1. MIC RO FINANC E AND PO VERTY REDUC TIO N.

BY SUSAN JO HNSO N AND BREN RO YALTY

2. INDIAN MIC RO FINANC E-THE C HALLENG ES O F RAPID G RO WTH-BY

PRABU G HATE.

3. MIC RO FINANC E HAND BO O K - BY JO NNA LEDG ER WO O D.

4. C O MMERIC AL BANKS IN MIC RO FINANC E- BY MALC O LM HARPER

AND SUKHWINDER SING H ARO RO A. SS

MBN H662 STRESS MANAGEMENT L T P C

 2 0 0 2

To understand stress and techniques to manage the same-The students will be able to
understand what is stress, the ill effects of stress, what are the causes and remedies to
overcome stress and manage crisis-Meaning and Definition-sources of stress –
consequence of stress-burnout-symptoms of Burnout-stress verses Burnout-model of
stress-strategies for coping stress (individual and organizational strategies) –case study-
Charge Management-process of charge-resistance to charge-overcoming resistance to
charge-stress resistance to change-counselling-need for counseling, types of
counselling,dealing with making, steps in decision making-decision making technique-
decision making and stress-case studies-Principles of Time management-inability to say
no-procrastination-delegation-getting organized-communication-process-barriers-
overcoming barriers of communication-role of technology and tools for effective time
management-role of group cohesiveness-conflict resolving and stress-case studies-Career
plateauing- types of career plateauing-managing the plateau-crisis management-meaning-
issues-managing crisis-crisis management decision making-creativity-process of
creativity-Barriers –developing creativity-Brain strategy-Humour at work-team spirit-
reducing conflict with humour-self development-principles of self Development-ways to
develop positive mental attitudes –meditation for peace –yoga for life-problems-when to
council-counselling and stress management-problem solving and decision.

Reference Books:
1.BahtiaR.L.,”The Executive Track: An action plan for Self development”, Wheeler
Publishing, New Delhi,1996.
2.Chakaravarthy S.K.,”Human Values for Managers,” Wheeler Publishing, New
Delhi,1996.
3.Frances A.Clark,”Total Career Management”, Mc Graw Hill/ Henley Management
Series,1995.
4.Jeff Davidson,” Managing Stress”, Prentice Hall of India, New Delhi,1996.
MBN M660 INDUSTRIAL MARKETING L T P C
2 0 0 2

Objective:
To expose students to industrial Markets.
Purpose: To train students to apply the theories of Industrial Marketing-A Business
Marketing perspective-The industrial market-perspective on the Organisation buyer-
Dimensions of Organisation buying-Organisational Buying Behaviour-Business
Marketing intelligence-Segmenting the Organisational market-Organisational -Demand
Analysis-Measuring Market Potential and sales Forecasting-Business Marketing
Planning-Strategic perspective-Managing the Business Product Line-Business- Marketing
Channels-Business Pricing Function-Advertising - Sales Promotion -Personal Selling
Function Controlling industrial marketing strategy-Managing your customer service/sales
profile-choosing your CRM Strategy-Tools for capturing customer information-
Managing Relationships through conflict.

Reference Books:
1.Anderson,Customer Relationship Management, Tata Mc Graw Hill.
2.Daragh O-Reilly and Julian J Gibas, Building Buyer Relationships, Macmillion
India Ltd.
3.Michael D Hutt and Speech T.V. Industrial Marketing Management, The Dryden Press.
4.Robert Dwyer F, Business Marketing, Mc Graw Hill
5.Robert & Reeder, Edward G.Brierty and Betty H.Reeder, Industrial Marketing:
Analysis planning and control-Prentice Hall of India Ltd.
MBNF658 BANK MANAGEMENT L T P C
2 0 0 2

Objective:

To understand the roles, fundamental activities and rules and regulations of banking-
Modern Day Banking in India-Reforms in Banking System-Autonomy for Commercial
Banks- Best practiced code-Corporate governance in Banks-Universal Banking- Narrow
Banking-Private sector Bank Guidelines-Know your customer- Anti money Laundering-
Role of Banks-Financial intermediary-Constituent of Payment system-Financial service
provider-Banking of Business Mathematics-Money Market Operations-Reserve
Requirements-Profitability of Banks-RBI Act 1934- RBI Functions-Banking Regulation
Act 1949-Negotiable Instrument Act-Important Sections of NI Act-Collection of
Cheques- Dishonour of Cheques-Remittance-Demand Draft-Banker Customer
Relationship- Bankers Obligations-Right of Appropriation-Different types of customers-
Indian Committee-Chore Committee-Credit Risk Management-Corporate Debt
Restructuring-Book principles of Lending-Various types of Capitals-Fixed Capital-
Working Capital-Non-fund based facilities-Letter of Credit-Guarantee UCPDC-Pledge-
Mortgage-Hypothecation-Types of Charges-Predential norms-Asset Classification-
Income Recognition-Provisioning Asset-Liability Management-Capital dequacy in
Banks-Based-I-Based-II-Basic of Derivatives-Camels rating of Banks-Credit Risk-
Market Risk-Operational Risk-Banking Ombudsman Scheme-Customer Protection Act-
SARFAESI Act 2002.

Book Reference:
1.Commercial Banking and Monetary Policy, By Partha Roy
2.Hand Book of Banking Information, By N.S.Toor.
3. Digest for Nationalised Banks, By G.Subramanian.
MBN O683 PROJECT MANAGEMENT L T P C
2 0 0 2

Objectives:

Project Management concept-Attributes as a project-Project life cycle-The Project

Management process- Benefits of Project Management-Needs,Identification-Project
selection-preparing a request for proposal-Soliciting problems-Proposed solutions-
Proposal Marketing-Bid/No-Bid Decision-Developing Winning Proposal-Proposal
preparation-Proposal contents-Pricing Consideration-Proposal Submission and Follow-
up-Customer evaluation as proposals-Types of contracts-Contract provisions-Case study-
Planning-Project Objective-Work Break-down structure-Responsibility Matrix-Defining
activities-Developing the network plan-Planning for Information system development-
Project Management structures-Scheduling-activity duration estimates-project start and
finish times-Schedule calculation-Scheduling for information systems development-Case
study-Schedule control-Project control process-Effects of actual schedule performance-
Incorporating project changes into schedule-Updating the project schedule-Approaches to
schedule control-Schedule control for information system development – Resource
consideration-Constrained Planning-Planned resources utilization – Resources leveling-
Limited scheduling-Project Management structure – Cost Planning and Performance-
Project cost Estimates-Project Budgeting-Determining actual cost-Determining the value
of work performed-Cost performance analysis-Cost forecasting-Cost control-Managing
Cash Flow-Case study--Managing Risks-Risks identification-Risks Assessments-Risks
recharge planning-Risks Monitoring-Feasibility-Technical Feasibility-Marketing
Feasibility-Socio-Economic Feasibility-Managerial Feasibility and Function Feasibility-
Project Manager-Responsibilities of the Project Manager-Skills at the Project Manager-
Developing the skill needed to be a Project Manager-Delegation-Managing Change –
Project Team-Project Team development and Effectiveness- Ethical Behaviour conflict
on project-problem solving-Time Management-Project Communication and Personal
Communication-Effective listening-Meetings-Presentation-Report-Project documentation
and Controlling changes-types of project organization-Functional type of organization-
Matrix.

Text Book:
1.Samuel J.Mantel JR., Jack R.Meredith, Project Management, Wiley India, Edition
2006.
2.James P.Clemats and Jack GIGO, Effective Project Management, Thomas South-
Western.
Reference Book:
1.Larry Richman-Project Management step by step, PHI New Delhi,2008.
2.Santakki.V.C., Project Management, Himalaya Publishing House,2006.
3.Bhanesh M.Patel, Project Management, Vikash Publishing House Pvt Ltd, 2008.
MBNH HUMAN PSYSHOLOGY L T P C
664 2 0 0 2

UNIT 1 Introduction to psychology, Methods in Psychology, Quantitive

Analysis: 9

Concept and definition of psychology. Nature and Scope. Branches of psychology.

Application of psychology to soceity and social problems. Characteristics of
psychological studies, Observation. Survey method, Clinical and case study method.
Experimental method. Application of the method. Measures of central tendency and
dispersion. Correlation. Levels of measurement. Reliability and validity. Application
in test construction.

UNIT 2 Physiological Psychology, Development of human behaviour,

Perception : 5

Structure of neuron, nerve impulses, synapse and neurotransmitters. Central and

peripheral nervous system-structure and neural control of behaviour. Hemispheric
specialisation. Endocrine system and hormonal control of behaviour. Application of
hemispheric knowledge to diagnostic purposes. Individual Differences : Heredity and
environment. Life span developent. Role of early experience and mastering of
developmental tasks. Sensitive or critical periods of development in human life cycle
and its application. Preceptual processes. Perceputal organsiation. Perception of form,
colour, depth and time. Perceptual readiness and constancy. Role of motivation,
social and cultural factors in perception. Application of knowledge of perception to
skill development (e.g. for certain jobs like that of driving, airline pilots etc.)

UNIT 3 Learning, Memory, Cognition and Language: 5

Classical conditioning and operant conditioning. Modeling and observational

learning. Transfer of training. Learing and motivation. Application of the above to the
improvement of academic performance in education. Physiological basis of memory.
Memory and forgetting. Measurement of memory (Recall, Recognition, Relearning).
Short term and long term memory. Theories of forgetting (Decay and Interference
theories and Repressive forgetting). Application of Mnemonic devices etc, to
improvingmemory. Concept of formation. Nature and development of thinking.
Language and thought and acquisition of language. Problem solving. Creative
thinking and its applications.

UNIT 4 Intelligence and Aptitude, Motivation and Emotion,

Personality : 6

Definition and concept. Theories and models of Intelligence. Measurement of

intelligence and aptitude. Exceptional intelligence. Mental retardation. Concepts of
multiple, emotional and artificial intelligence and their application. Definition and
concept of instinct, needs, drives and motives. Theories of motivation and their
application (drive reduction theory, Maslow's motivational hierarchy). Social
motivation: Achievement, power, affiliation motives and influence of early
 experiences. Physiological basis of emotion. Theories of emotion (James-Lange and
Cannon-Brad theories, cognitive physiological theory). Concepts and Definition of
personality. Sutdy of personality (Trait, type and eclectic approaches) Development
of personality (Freud, Erikson, Biological and socio-cultural determinants).
Measurement of Personality (Projective tests, pencil-paper tests). Application of
personality profiles in fitting a person to a job

UNIT 5 Adjustment and Stress, Social Behaviour, Application of

Psychology : 5

Concept and definition. Factors affecting adjustment (frustration and conflict).

Sources of stress and reactions to stress. Coping with stress. Application of stress
management techniques. Socio-cultural factors and behaviour. Development of
attitudes, stereotypes and prejudice, Measurement of Attidutes (Thurstone, Likert
attitude scale and Bogardus Social Distance scale). Strategies for reducing prejudice
and changing atitude. Person perception, implicit personality theory and integrating
impressions. Application of person perception to impression management. Health and
mental health (yoga, meditation and relaxation therapies). Education (Programmed
learning,. self instructional learning and learning styles). Community (self help
through group cohesiveness and leadership). Industry (Assessment centre approach in
selection, recruitment and training). Environment (man-nature interaction, personal
space concept, pollution reduction) Information technology (Application to
commercial, educational and health areas).

REFERENCES:

1. Intorduction to Psychology, Kuppusamy, Asia Publishing House

2. Social Psychology, Baron and Byrne, Tata McGraw Hill
3. Introduction to Social Psychology, Lindgren.
MBN H652 LABOUR LEGISLATION L T P C
2 0 0 2

Purpose
This course will help the student to get exposure on Industrial Law. Understand the
relations ship between the employee, employer, union and government and to have
awareness of various industrial laws relating to employees.

Industrial Legislations
1. Factories Act, 1948
2. Industrial Dispute Act, 1947
3. Industrial Employment (Standing Order) Act, 1946
4. Employee Provident Fund & Miscellaneous Act, 1952
5. Trade Union Act, 1926
6. Payment of Wages Act, 1936
7. Minimum Wages Act, 1948
8. Employee State Insurance Act, 1948
9. Payment of Bonus Act, 1965
10. Payment of Gratuity Act, 1972
11. Workmen Compensation Act, 1923
12. Maternity Benefit Act, 1961
13. The Apprentice Act, 1961

Text Books

1. Industrial Law, N.D.Kapoor

2. Industrial Relations and Labour Laws, S.C.Srivastava, Vikas
MBNF-652 RISK MANAGEMENT AND INSURANCE L T P C

2 0 0 2

RISK MANGEMENT:
Risk- Uncertainty- Peril- Hazard- Subjective risk- Acceptable risk versus
Unacceptable risk-Classification of risk- Classification of Pure risk- The cost of risk-
Degree of risk-Meaning- Scope & Objective of Risk Management- Personal risk
management- Corporate risk management-Risk Management Process- The
Administration of Risk Management Process- influencing factors- constrains-monitoring
& review-Risk Identification- Perception of risk- Operative cause/perils- Safety Audit-
Risk Evaluation - Presentation of Data- Probability Concepts- Risk and Law of large
number-Risk Control- Risk avoidance- Risk reduction- Classifications- Evaluation of risk
reduction measures-Risk Financing- Retention-Determination of retention levels- Captive
Insurer- Self Insurance- Risk retention group.
Transfer-Non-insurance transfer- Insurance.

ENTERPRISE RISK MANAGEMENT

Enterprise Risk Management: Meaning of ERM - Source of risk to an
Enterprise- Pure risk- Speculative risk -Strategic risk - Operational risk- Market risk-
Credit risk-Risk management models- Integrated risk assessment- Frontiers of ERM-
Role of Chief Officer- Prerequisite for ERM
Market Risk Management: Importance, Exposure in financial markets, Methods to
handle & control Market risk.
Credit Risk Management: Need, Securitization for credit risk, Credit derivatives,
Methods for credit risk management.
Operational Risk Management: Importance, Measurement of Operational risk, Stages
of Operational Risk Management.
Strategic Risk Management : Strategic out look to risk management, Strategic planning
to manage risk -Managing risk in Merger & Acquisitions.

PROJECT & OPERATIONAL RISK MANAGEMENT:

Project Risk Management: Meaning -Source & Classification of project risk-
Cost & Effect of project risk operation- Reason -Scope- Objective of Project Risk
Management-Phases of Project Risk Management- Prerequisite of risk response-
Characteristics of risk response- Type of risk handling Strategies- Factors effecting
strategy selection- Insurance & Project Risk Management- Risk management in different
types of project.
Operational Risk Management: Meaning - Sources & Classification of Operational
Risk - Operational Events- Regulatory issues of Operational Risk Management-
Measurement of Operational Risk-Objectives of Operational Risk Management- Stages
of Operational Risk Management- Roles of Supervisor- Disclosure Requirement-
Insurance & Operational Risk Management.

FINANCIAL & TREASURY RISK MANAGEMENT:

Financial Risk Management: Definition - Source of financial risk- Need &
Importance of Financial Risk Management-Tools for Financial Risk Management:
Derivatives- Futures- Swaps- Options- Role of Chief Risk Officer- Integrated Risk
Program- Double trigger option.
Treasury Risk Management : Money market- Trends in Security Market- Trends in
Interest Rates- E- Finance- Integrated treasury in Public Sector Banks- Volatility trading-
Floating- Capital Adequacy- Liquidity Management-Tools for Treasury Risk
Management: Currency future- Financial future- Commodity future- Steel future-
Options , Real Options- Weather derivatives Insurance.

INTRODUCTION TO INSURANCE & INSURANCE INDUSTRY:

Insurance- Definition- Purpose & need of Insurance- Insurance as risk transfer &
risk sharing mechanism-Benefits & Cost of insurance to society-Types of insurance
business-Insurance as contract- Essential elements- Fundamental principles of insurance-
Utmost good faith-Insurable Interest, Indemnity & its corollaries- Proximate cause-Co-
insurance- Condition of Average-Insurance documents- Proposal form, Cover note,
Certificate of Insurance, Endorsement, Renewal Notice- Claim form- Survey Report-
Basic parts- Clause- Warranties- Condition- Exclusion- Riders- Deductibles-Types of
Insurer, Insurance Intermediaries, Distribution system in insurance industry, Important
activities of an insurance company, Typical operational structure of an Insurance
Company, Role of Actuarial Profession-Legislative & Regulative matters- Aim,
Objective & Areas of regulation, Insurance Act 1938, IRDA Act 1999-GIBNA 1972-
LIC Act 1956- Consumer Protection Act 1986- Insurance Ombudsman- Role of T. A. C.
-Contract Act 1872-Malhotra Committee- Insurance Advisory Committee.

Reference books:
1. Principles of Risk Management & Insurance – George E. Rejda.
2. Risk Management & Insurance- Scott Harington.
3. Risk Management & Insurance- C. Arthur Williams.
4. Enterprise Risk Management: ICFAI Publishers
MBNF-654 FINANCIAL DERIVATIVES L T P C
2 0 0 2

Introduction and overview of Derivatives: – Mechanics of Future Markets – Financial

Derivatives Market in India – Regulation of financial derivatives in India:

Hedging Strategies of Futures – Interest rates – Forward and Future Prices - Short term
and Long term Interest rate futures – Foreign Currency Future:

Swaps and Options –Strategies involving Options – Options Pricing Models - Binomial
trees – Wiener processes and Ito’s lemma – The Black-Scholes-Merton model – Option
on Stock indices, Currencies, and future:

Greek letters – Volatility Smiles – Value at risk – Credit risk – Credit derivatives –
Interest rate derivatives-the standard market models – Models of the short rate.

Reference Books:

1 John C.Hull, Options, Futures, and Other Derivatives, Prentice Hall India. Sixth
Edition , 2007
2 S.L Gupta, Financial Drivatives theory, concepts and problems, Prentice Hall,
Fourth Edition, 2007

MBNF-664 INTERNATIONAL FINANCE L T P C

2 0 0 2
What's different about international finance? International markets for payments and
credit - Spot and forward currency exchange - Cross-rate parity - Parity relationships in
international finance - Purchasing Power Parity - Law of One Price- Covered interest
parity and arbitrage - External and internal interest rate linkages and deviations -
Application of parity conditions: international capital budgeting - Exchange rate
systems and policy - Central bank intervention - Currency crises - European Monetary
Union - Monetary and portfolio-balance Exchange rate determination approaches -
Foreign exchange market efficiency and exchange rate forecasting - Currency risk, and
implications for investment, financing and risk management - Measurement of currency
risk exposure - Currency risk, and implications for investment - Value-at-Risk (VAR) -
Types of currency risk exposure - Currency of determination - Currency forwards and
futures - Forwards in hedging, speculation and arbitrage - Currency futures and basis
risk - Currency options - Options versus forwards or futures in currency risk
management
Pricing of currency options - Currency Swaps - Risk management and arbitrage through
swaps - Mechanics and pricing of interest rate and currency swaps - Swap valuation
Swap risks - International investment decisions - Diversification through international
portfolio choice - Evaluating international investments - International financing
decisions
Financing choices for the international firm - Evaluating international financings
Currency matching and denomination - International bond and equity financing -
Innovation in international finance

Reference Books:

1 Mahir A. Desai, International Finance, A Case book. Wiley India Edition,

2007
2 Milind Sathye, Larry Rose, Larissa Allen, Rae Weston, International
Financial Management, Wiley Publications, 2006
3 Ephraim Clark, International Financial Management, Cengage Learning, 2nd
Edition, 2008

MBN S662 BUSINESS INTELLIGENCE L T P C

2 0 0 2
Organizational Change – Concept, Framework – Perspective of Organizational Change –
Factors determining Change – Dimensions of Change – Theories of Change – Forces of
Change – Case Studies

Models of Change – Types of Change – Resistance to Change – Managing the resistance

& Change – Change Agent – Role & Skills – Implementation of Change – Organizational
Culture and Change – Case Studies

Organizational Development – Concept, Characteristics – Assumptions of OD – Model

of OD – OD Process – Diagnosing Organization, Group & Jobs – Collecting &
Analyzing the information – Feeding Back information – Leading & Managing Change –
Evaluating the OD interventions – Case Studies

Human Process interventions – Individual, Interpersonal & Group Approaches,

Organization Process Approaches – Techno structural Interventions – Restructuring
Organizations, Employee involvement & Work Design – Case Studies

HRM Interventions – Performance Management, Developing & Assisting members –

Strategic Interventions – Competitive & Collaborative Strategies, Organizational
Transformation – OD in Global Setting – OD in Private & Public Sector Organizations –
Case Studies

Text Books
4. Organization Development & Change, Cummings & Worley, Thomson Learning
5. Organization Change & Development, Kavita Singh, Excel Books
6. Change Management, Radha R Sharma, Tata McGraw Hill

MBN H660 Organisation Change & Mgt L T P C

3 0 0 3

MBN H660 Organisation Change & Mgt L T P C

3 0 0 3

MBN H660 Organisation Change & Mgt L T P C

3 0 0 3

MBN H660 Organisation Change & Mgt L T P C

2 0 0 2
Objectives

This course focuses on collecting, organizing and using data as an aid to making
managerial decisions. It has two related threads. The first is concerned with business data
base organization and construction, including data collected from visits to websites
Topics includes data exploration and data reduction, evaluation of classification and
predictive performance, Multiple linear and logistic regression analyses, classification
and regression trees, Neural Networks, Discriminanat analysis, cluster analysis and
affinity analysis -Overview of business intelligence, components of business intelligence,
data warehousing and data mining, how is business intelligence different from
information, algorithms, mind-set required for a business analytics profession - Concept
of data warehousing, online analytical processing, organizing for data warehousing,
multidimensional analysis, pivot tables-applications, E-T-L (Extract, Transform, Load)
concepts - Difference between data warehouse and data mining, algorithms for data
mining, - Linear multiple and logistic regression analyses, classification and regression
trees, discriminant analysis, cluster analysis, association rules and neural network -
Applications of Business Intelligence in Marketing, Finance, Human Resource and
Customer Relationship Management.

Book for Study

Data Mining for Business Intelligence, Galit Shmueli, Nitin R. Patel and Peter C. Bruce,
Wiley India Pvt. Ltd.

Books for Reference

*Data Mining- a tutorial based premier, Richard J. Roiger and Michael W.Geatz, Pearson
Education.
*Managing Strategic Techniques and technologies- Mark XU
*Data Mining, Concepts and Techniques, Jiawei Han and Micheline Bamber
*Knowledge Management Systems, Edited by Stuart Barnes Cengage Learning, Indian
Edition 2002.
*Business Data Analysis using Excel David Whigham, First Indian Edition 2007, Oxford
University Press.
*Doing Data Analysis with SPSS Version 14, Cengage Learning, India Edition, Garver
Nash 2006.
MBN S658 SECURITY & COMPUTER NETWORK L T P C
2 0 0 2

Fundamentals of Data Communication - Transmission media - Networking Fundamentals

- LAN - WAN- OSI Model & TCP/IP Suite - Data Transmission Networks - Wireless
Mobile Communication - Fiber optics Communications - Security - Internet Architecture
- Case Study

Reference Books:

1. Rajneesh Agraval & Bharat Bhashan Tiwari "Data Communication & Computer
Networks", Vikas Publishing House Pvt Ltd, 2007 Edition
2. Dietor Gollmann," Computer Security", Willey India, Second Edition (2008)
3. Michael E. Whitman and Herbert J. Mattoro, "Principles of Information Security",
Thomson Course technology, second edition (2007)
 MBN S664 IT SYSTEMS MANAGEMENT L T P C
2 0 0 2

IT in the Digital economy – Ethics in IT – Strategic IS for expenditure advantage –

Transaction processing , Functional Application – CRM – Integration – IT Planning &
Business Process redesign – Data Management – Implementing & Managing IT –
Managing Information Resources and society – Impact of IT on organization, individuals
& society.

1. Information technology for Management – Transforming organizations in the

digital economy – Turban, Mclean, Jh Wetherbe – India - 4th edition 2001.

2. Information Technology project management – Kathy schwalbe – cengage

learning – Fourth edition 2008.

3. IT strategy fro Business – Parag Kullarni, Pradip K. Chande – Oxford University

Press – 1st edition 2008.

4. IT systems Management – Rich schiesser – prentice – hall of India private

limited.

MBN F668 MERCHANT BANKING L T P C

2 0 0 2

PURPOSE
To understand money markets and different financial services.

The students will be able to know about money market functions, role of SEBI, Mutual
funds, Factoring, Credit cards and Ratings, Leasing , Hire purchasing and Venture
capital.
Merchant Banking - Origin, Growth, Scope,
Functions, Institutional Structure-Legal and Regulatory frame work-relevant provisions
of Companies Act , SEBI guidelines
Activities requiring SEBI registration and activities requiring no registration-categories
of Merchant Banker-Relations with Stock Exchanges – SEBI – Regulations.

REFERENCE BOOKS
1. J.C.Verma, “A Manual of Merchant Banking”, Bharath Publishing House, New
Delhi, 2001.
2. Machiraju, “Indian Financial System”, Vikas Publishing House, 2002
3 Sriram K., “Hand Book of Leasing”, Hire Purchase and Factoring”, ICFAI,
Hyderabad, 1992.
4. Economic Dailies, Relevant Publications in Magazines and Journal
 MBN S654 SOFTWARE QUALITY L T P C
MANAGEMENT
2 0 0 2

The theory of Software Quality – introduction- Hierarchical models of quality –

Measuring Software Quality – Developments in measuring Software Quality – the
CASE for Tools & Methods – Quality Management Systems – The ISO 9000 serves
of Quality Management standards – Models and standards for process improvement –
case studies – Friends in Quality in the future.

BOOKS

1. Software Quality Theory & Management 2nd Edition 2003 Alan C Gillies.

2. Software Testing Principle & Practice Srinivasan Desikan Gopalaswamy Ramesh

Pearson Education Fourth Impression 2007.

3. Software Engineering Principles and Practices Rohit Khurana ITL ESL VIKAS
PUBLISHING HOUSE PVT LTD. Reprint 2008.

4. Software Quality Management B.Chandramouli K.P.Pradipa CHARULATHA

PUBLICATIONS First Edition March 2008.

5. Software Quality Management V.Karthika & C.H. Chandran CHARULATHA

PUBLICATIONS First Edition 2003.
MBNF-654 FINANCIAL DERIVATIVES L T P C
2 0 0 2

Introduction and overview of Derivatives: – Mechanics of Future Markets – Financial

Derivatives Market in India – Regulation of financial derivatives in India:

Hedging Strategies of Futures – Interest rates – Forward and Future Prices - Short term
and Long term Interest rate futures – Foreign Currency Future:

Swaps and Options –Strategies involving Options – Options Pricing Models - Binomial
trees – Wiener processes and Ito’s lemma – The Black-Scholes-Merton model – Option
on Stock indices, Currencies, and future:

Greek letters – Volatility Smiles – Value at risk – Credit risk – Credit derivatives –
Interest rate derivatives-the standard market models – Models of the short rate.

Reference Books:

3 John C.Hull, Options, Futures, and Other Derivatives, Prentice Hall India. Sixth
Edition , 2007
4 S.L Gupta, Financial Derivatives theory, concepts and problems, Prentice Hall,
Fourth Edition, 2007
 MBN S660 WEB DESIGNING L T P C
2 0 0 2

Current Design Trends - Balance of content and graphics – Web Design Application
programs – Designing Interactive Non Linear Structure – Designing for Effective content
and Efficient Delivery – Browser – HTML Tags & Formatting web pay Design with
Tables – using Text in Tables – using graphic in Table page Design with Frames –
Advanced Graphic Techniques – Multimedia Techniques.

TEXT BOOK:

1. Designing Interactive Web site, James L.Mohler, Jon M. Duff

Publish by DELMAR CENGAGE Learning 2000.

REFERENCE BOOK:

1.Introduction to web Design and Programming, Paul S wang

Sanda.S. Katila, Publish by Thomson.

2.Web Design Technology D.P. Nagpal Publish by S.Chand.