(A Division of FGS Classes)

Sub.: Marketing in Banking & Insurance

Semester: 5

TYBBI
Academic Yr: 2015-2016

th

OBJECTIVE:
To develop concepts in marketing.
To explain the scope of marketing mgmt analyzing opportunities, selecting target
segments, developing the mrkt mix, managing the mrktg effort.
To provide understanding of the communication mix, advertising campaigns, media
planning, budgeting, mrktg mix decisions, scope and limitations of mrkt research.
To develop strong concepts in mrktg strategies for emerging technology & mature
markets.
To provide understanding about the internet as a strategic medium for mrktg & sales
efforts for a co.
Sr. No.

Module

Introduction to Goods Marketing and Service Marketing

Definition of Marketing
Definition and Classification of Services
Services Marketing Mix
7 Ps of Marketing Mix
7 Ps of Services Marketing Mix
Importance of Marketing Mix Elements
Marketing of Banking & Insurance Products
Services Marketing Mix Strategies for Banking & Insurance
Channels of Marketing and Marketing Research
Channels of Marketing
Marketing Research Meaning and Importance
Process of Marketing Research
Types of Marketing Research (Product, Sales, Consumer and Promotion Research)
Marketing Logistics (Logical Objectives for B & I Products)
Consumer in Service Marketing
Consumer Buyer Behaviour Meaning and Stimulus Response Model
Decision Making Unit
Importance of Personnel in Services
Managing Service Quality
Service Quality Model (CAPS Model)
Managing Service Gaps
Major Trends in Product Support Service
Advertising and Branding of Service ( Managing IMC)
Role of Advertisement in Service Marketing
Determining Communication Objectives
Factors in Setting Mrktg Communication Mix
(Web, Rural, Social) Marketing

Lect
.
15

15

15

15

 Post Sales Services Strategies

Recent Trends and Challenges in Marketing
Ethics in Marketing
Major Trends in Consumer Services
Marketing in 21st Century
Marketing through Social Networking Channels

(A Division of FGS Classes)

Sub.: Financial Services Management
Semester: 5th
UNIT 01: -

TYBBI
Academic Yr: 2015-2016
(15)

FINANCIAL SERVICES: - Meaning Classification Scope Fund Based Activities

Non Fund Based Activities Modern Activities Sources of Revenue Causes of
Financial Innovation New Financial Products and Services Innovative Financial
Instruments Challenges Facing the Financial Sector Saving Mobilization.
MERCHANT BANKING: - Definition Origin Merchant Banking in India Merchant &
Commercial Banks Services of Merchant Banks Qualities required of Merchant
Bankers in Market Making Process Progress of Merchant Banking in India Problems
Scope of Merchant Banking in India.
LEASING AND HIRE PURCHASE: - Definition Steps in Leasing Transactions Types
of Lease Financial Lease v/s Operating Lease Leverage Lease Sales & Lease Bank
Cross Border Lease Advantages & Disadvantages of Lease - Structure of Lease
Industry Hire Purchase & Credit Sale Hire Purchase & Installment Sale Hire
Purchase & Leasing Origin & Development Banks and Hire Purchase Business.
UNIT 02: (15)

MUTUAL FUND: - Introduction to mutual fund Structure of mutual fund in India

Classification of mutual fund AMFI Objectives Advantages of mutual fund
Disadvantages of mutual fund NAV calculation & pricing of mutual fund Mutual
funds abroad Mutual funds in India Reasons for slow growth Future of MFs
Industry.
FACTORING AND FORFEITING: - Factoring Meaning Modus Operandi T&C
Functions Types of factoring Factoring v/s Discounting Cost of Factoring Benefits
Factoring in India International Factoring Definition Types of Export Factor
Factoring in other countries Edit factoring Factoring Definition Factoring v/s
Forfeiting Working of Forfeiting Cost of forfeiting Benefits of Forfeiting
Drawbacks Forfeiting in India.

UNIT 03:

(15)

SECURITISATION OF DEBT: - What is securitization? Definition Securitization v/s

Factoring Modus Operandi Role of Merchant bankers Role of other parties
Structure for securitization Securities able assets Benefits of securitization
Conditions for successful securitization Securitization abroad Securitization in India
Reasons for unpopularity of securitization Future prospects of securitization.
DERIVATIVES: - Meaning Types of financial derivatives Options Futures
Forwards Swaps Futures & options trading system Clearing entities and their role.
UNIT 04: (15)

CREDIT RATING: - Definition & meaning Functions of credit rating Origin Credit
rating in India Benefit of credit rating Credit rating agencies in India CRISIL ICRA
CARE Limitations of Rating Future of credit rating in India.
TREASURY MANAGEMENT: - Introduction Scope Objectives Functions
Treasury mgmt in bank and corporate Cost centre v/s profit centre treasury
Centralized v/s Decentralized treasury.
DEPOSITORIES AND PLEDGE HYPOTHECATION: - Overview of depository Key
features of Depository system in India Depository Bank analogy Legal framework
Eligibility criteria for a depository agreement between depository & issuers
Rights & Obligation of Depositories Records to maintained by depository Services
of Depository & functions of depository Organization & functions of NSDL Pledge &
Hypothecation Procedure for pledge/hypothecation/procedure of confirmation of
creation of pledge/ hypothecation by pledgee Closure of a Pledge/hypothecation by
pledgor Invocation of pledge by pledgee.

(A Division of FGS Classes)

Sub.: International Banking & Finance
Semester: 5th

TYBBI
Academic Yr: 2015-2016

Objective: The paper will discuss concepts & broad activities of IBF besides studying
developments in India in this context.
Unit
I (1)
(2)
II (3)

(4)

(5)
III (6)
(7)
(8)
IV (9)

Module
Fundamentals of IB: - Intro, Reasons, Features, History, Role of CB in
International Banking & Business, NR A/c.
Fundamentals of IF: - Intro, Balance of Payments, CAC, World
Monetary systems, exchange rate post Bretton woods
International Capital Mrkt: - Financial mrkt flows beyond national
boundaries, Instruments (STF & LTF) in Int. Mrkt, FDI, FPI, ADR, GDR,
FCCB, FCEB, Bond & Equity Mrkt, Obstacles to Int. Invt.
Structure & Functionality of Int. Banks: - Structure of Global Banking
system, Forex Mrkt, Participants, Structure, FEDAI, L/C, Int. Banking
Functions, ECGC & EXIM
ALM of Banks: - Asset Liability Management (ALM), Capital Adequacy
Ratio, NPA.
Int. Lending Operations: - Intro, Loan Syndication, Types, LIBOR
Regulatory and Supervisory Implications in Int. Lending
Offshore Banking: - Intro, Offshore Banking in India, Problems,
Factors, Need for Regulation, Int. Payment system.
Eurocurrency Mrkt: - EU, Euro money, Euro Loan, ECP, Euro MTF,
Euro LTF Eurobonds & Foreign bonds.
Forex Rate System: - Exchange rate, purpose, determinants, Exchange
rate quotes (Direct, Indirect, Spot, Forward Rate, Swap Futures &

Lect.
06
08
07
06
03
05
06
05
01

(10)
(11)
(12)
(13)

(14)

Options).
Forex Quotation: - Direct, Indirect, Cross Rate, Arbitrage.
Forex Forward Rate: - Forward quotation, Annualized Forward
Margin, Merchant Transactions.
Forex Risks: - Intro, Types, Measures, Country Risk Analysis.
International Fin. Structural Design: - GFA, Origin IFA, IMF
Initiatives, Need for IFA in Eco. Crisis, Issues, Reforms, FSF, FSB, G20,
Int. Core principles, standards, codes.
Int. Rating Agencies: - ICRA, Importance, IFS, Role of ICRA,
Sovereign Credit Rating, Parameters, Asian Crisis 1997, Eurozone Debt
Crisis 2011 2012, Criticism.

03
03
01
03
02

(A Division of FGS Classes)

Sub.: Financial Reporting & Analysis
Semester: 5th

TYBBI
Academic Yr: 2015-2016

UNIT 1: -

(15)

(a) Preparation and presentation of Banking Company Final Accounts in accordance with
Banking Regulations Act (Calculation of Rebate on Bill Discounted).
(b) Study of Accounting Policies from Annual Reports of Banks.

UNIT 2: -

(15)

(a) Preparation and presentation of Corporate Final Accounts for Insurance Companies
Final Accounts in accordance with Insurance Legislation.
(b) Study of Accounting Policies from Annual Reports of Listed Insurance Companies.

UNIT 3: -

(15)

(a) Preparation and presentation of Corporate Final Accounts and Reports for Trading, Mfg
and others companies in Accordance with Revised Schedule VI of Company Final A/c
(b) Analysis and Interpretation of the Contents of Annual Reports of Companies covering
the following:

 Chairmans statement
Directors Report annexure
Corporate governance disclosures
Compliance certificate in corporate governance auditors report
Annexure to auditors reports including CARO Balance Sheet

UNIT 4: -

(15)

Financial Analysis and Interpretation of Final Account using Tools of Financial

Management and Investment Analysis like Ratio Analysis, Cash Flows Analysis.

(A Division of FGS Classes)

Sub.: Security Analysis and Portfolio Management
Semester: 5th

TYBBI
Academic Yr: 2015-2016

New Revised Syllabus

Unit One
Sr.
1.

Title
An Overview: - Meaning of Investment - Investment v/s Speculation Objectives of Investment - Meaning of Portfolio - Meaning of Portfolio
Management - Portfolio Management Process - Approaches to Investment

Decision Making.
Investment Alternatives: - Non-marketable Financial Assets - Money market
instruments - Bonds or Fixed Income Securities - Equity Shares - Mutual Fund

Schemes - Life Insurance - Real Estate Precious Objects.

Introduction to Securities Market: - Primary equity market Secondary
market & its operations Introduction to Role of NSE & BSE - Process of
Buying & Selling Shares at Stock Exchange Stock market quotations
Government securities market Corporate debt market Money market.

15
Lect.

Unit Two
Sr.
4.

15

Title
The Time Value of Money: - Meaning of Time Value Future Value of a single

Lect.

amount Present value of a single amount Future value of an annuity Present

5.

value of an annuity NPV for even & uneven cash flows.

Analysis and Valuation of Debt: - Types & Features of Debt Instruments
Bond Pricing Discount Model Concept of Bond Yields Concept of Risk in
Debt Basic Introduction to Interest Rate movement and its link to Bond price

6.

Understanding the determinants of interest rates Rating of debt securities.

Equity Valuation: - Balance sheet valuation Dividend discount model Earnings

7.

multiplier / P-E Approach.

Risk and Return: - Meaning of risk Basic introduction to types of risks
Measures of risk Basic practical problems on std deviation & holding period
returns.

(A Division of FGS Classes)

Sub.: Security Analysis and Portfolio Management
Semester: 5th

TYBBI
Academic Yr: 2015-2016

New Revised Syllabus (Continued)

Unit Three
Sr.
8.

Title
Financial Statement Analysis: - Financial statement Financial ratios Du Pont

9.

analysis - Comparative analysis Problems in Financial statement analysis.

Introduction to Fundamental Analysis: - Macroeconomic analysis Industry
analysis Company analysis Estimation of intrinsic value Judging under/over

valuation.
10. Introduction to Technical Analysis: - What is technical analysis? Basic intro
to charting techniques.

15
Lect.

Unit Four

15

Sr.
Title
11. Portfolio Theory: - Portfolio return Portfolio risk Portfolio diversification

Lect.

Optimal portfolio.
12. Capital Asset Pricing Model: - Basic assumptions Capital market line
Security market line Inputs required for applying CAPM.
13. Efficient Market Hypothesis: - Random walk and search for theory What is
an efficient market? Empirical evidence on weak form Empirical evidence on
semi-strong Efficient market hypothesis.

(A Division of FGS Classes)

Sub.: Auditing

TYBBI

Semester: 5th

Academic Yr: 2015-2016

SYLLABUS
Un
it
I
Introduction:

II

Lect
.
15

Meaning,
Objects,
Basic
principles
and
techniques.
Classification of audit, Audit planning, Internal control, Internal
check & Internal audit, Audit procedure Vouching &
Verification of Assets & Liabilities. Special Areas of Audit:
Special Features of Cost Audit, Tax Audit, and Management
Audit. Recent trends in Auditing: Basic Consideration of Audit
in EDP Environment.
Audit of Limited Companies:
Qualification,

Disqualification,

Appointment,

Removal,

15

Remuneration of Auditors.
Audit Ceiling Status, Power, Duties & Liabilities of Auditors.
Branch Audit Joint Audit Special Audit.
Maintenance of Books of Account Related party disclosures
Segment Reporting.
Divisible profit, dividend & depreciation (companies act,
standards on accounting, legal decisions and auditors
responsibility).
Representations by management Contents of Annual
Report (A Brief Idea).

III

Definition Distinction between Report & Certificate Types

of Reports / Opinion.
Audit of Bank and Insurance Companies:
Banks: Legislation relevant to audit of banks, approach to
bank audit, internal control evaluation, non-performance
assets (concept, provisions), Long Form Audit Report.
Insurance Companies: Legislation relevant to audit of
insurance companies (Life & General Insurance), Review of
Internal Control, Audit Report (Matters as per IRDA).
Role of Regulatory Authorities like department of company
affairs, SEBI, RBI, IRDA and Comptroller Auditor General of
India.

IV

Other Thrust Areas:

Systems Audit Social Audit Environmental Audit.
Energy Audit Forensic Audit Peer Review.
(Concepts, Objectives and Regulatory Requirements)
Ethics in Auditing Auditors Independence.
Auditing in CIS Environment.
Standards of Auditing (Concepts, Purpose and Present
Position as to Number & Title as issued by ICAI).
Professional Liability of Auditors: Code of Ethics with Special
Reference to the Relevant Provisions of the Chartered
Accountants Act, 1949 and the regulations there under with

15

Case studies.
Role of Auditor vis-a-vis Audit committees and Corporate
Governance principles.