Documente Academic
Documente Profesional
Documente Cultură
By
Priyanandini Sarkar
MBA(G)
(A0101907346)
Amity Business School
A REPORT ON
BY
Priyanandini Sarkar
MBA(G)
(A0101907346)
Amity Business School
Under the guidance of
Mr. D. Gopala Krishna (Branch Manager, HDFC Bank, Visakhapatnam )
&
ACKNOWLEDGEMENT
It is our duty to acknowledge with gratitude the generous help that I have received fro
Mr. D. Gopala Krishna Branch manager, HDFC BANK LTD.(Ground Floor,Eswar
Enclave,11-7-8,Hotel Green Park,Visakhapatnam-530002).We have had the advantages of his
critical advice from his profound knowledge in Marketing (sales). He has indeed taken personal
interest in preparing an innovative Report on Customers Perception Towards The Products
and Srvices Offered by HDFC Bank And Comparative AnalysisHe has helped us a lot in
preparing the questionnaire.
I also want to thank Mr E.Dheeraj who is the Relationship Manager-Corporate Salary of this
branch, my company guide,for his enduring patience, valuable guidance and constant
encouragement during the course of project work.
Special thanks to Deputy Manager Mr Aswin Nayak He helped me in every step when I
required.
My sincere thanks are due to all the officers of HDFC Bank for their worthy help and
cooperation.
Finally, its my pleasure to acknowledge the kind help and cooperation of all the respondents of
Visakhapatnam with whom I met throughout the duration of this project.
Head Of The Organization - Mr. . Gopala Krishna Branch manager, HDFC BANK
LTD..Ground Floor,Eswar Enclave,11-7-8,Hotel Green Park,Visakhapatnam-530002.
DECLARATION
PRIYANANDINI SARKAR
EXECUTIVE SUMMARY
The bases of the project was to understand the customers perception about the various schemes
like Personal loans, Home loans, Car loans under asset products and saving bank account,
Current account and Salary account under liability products for retail banking.
The project also encompasses, identifies the scope and various parameters, a customer would
look into while transacting with bank for certain scheme.
Overall analysis has been done, keeping in mind the various customer segments like
businessmen, salaried people, students and others, consideration while opting for any deposits or
borrowings.
The SWOT analysis shows the pitfalls and identifies the opportunities available for HDFC
Bank and competitor analysis has been done by considering four other close competing
commercial banks like ICICI, SBI, UTI, IDBI banks at visakhapatnam , analysis has been done
by taking the profitability and performance indicator, it says there are several potentials available
for HDFC bank to be the market favorite. After the analysis it is found that the major part of the
deposits from HDFC Bank , visakhapatnam is formed by businessmen followed by salaried
people and professionals and its nearest competitors are ICICI Bank & SBI.
CONTENTS
SI.NO
DESCRIPTION
PAGE NO
1
Personal Banking
NRI Banking
Wholesale Banking
3
11
34
35
Market Research
40
40
43
56
SWOT Analysis
58
61
Conclusion
63
Bibliography
65
Annexure
Questionnaire
Excel Sheets
67
HDFC BANK
HDFC Bank was amongst the first to receive an 'in-principle' approval from the Reserve Bank of
India (RBI) to set up a bank in the private sector from Housing Development Finance
Corporation Limited (HDFC), in 1994 during the period of liberalization of the banking sector
in India. HDFC India was incorporated in August 1994 in the name of 'HDFC Bank Limited'.
HDFC Bank , one amongst the firsts of the new generation, tech-savvy commercial banks of
India, was set up in august 1994 after the Reserve Bank of India allowed setting up of Banks in
the private sector
.
The Bank was promoted by the Housing Development Finance Corporation Limited, a
premier housing finance company (set up in 1977) of India. Net Profit for the year ended
March 31, 2007 was up Rs.1,141.5 crores, up 31.1%. Headquartered in Mumbai,
HDFC Bank, has a network of over 684 branches spread over 316 cities across India. All
branches are linked on an online real-time basis. Customers in over 120 locations are serviced
through Telephone Banking. The Bank also has a network of about over 1605 networked ATMs
across these cities.
1994
- The Bank was Incorporated on 30th August. A new private sector Bank promoted by housing
Development Corporation Ltd. (HDFC), a premier housing finance company. The bank is the
first of its kind to receive an in-principle approval from the RBI for establishment of a bank in
the private sector. Certificate of Commencement of Business was received on 10th October 1994
from RBI.
- The Bank transacts both traditional commercial banking as well as investment banking. HDFC,
the promoter of the bank has entered into an agreement with National Westminister Bank Pc. and
its subsidiaries (Natwest Group) for subscribing 20% of the banks issued capital and providing
technical assistance in relation to the banks proposed banking business.
1995
- 70 No. of equity shares issued to subscribers to the Memorandum & Articles of Association on
30th August 1994. On the same date 500,00,000 equity shares were allotted to HDFC promoters.
509,20,000 shares were allotted to HDFC Employees Welfare Trust and HDFC Bank Employees
Welfare Trust on 22nd December, 1994.
- On 16.1.1995, 90,79,930 No. of equity shares were allotted to Jarrington Pte. Ltd. Another
400,00,000 equity shares were allotted on private placement basis to Natwest Group on 9.5.1995.
500,00,000 shares were allotted to the public on 9.5.95 (all were taken up).
- The Bank opened its first branch in Ramon House at Churchgate, Mumbai on January 16th.
- The Bank has created an efficient operating system using well tested state-of-the-art software.
1996
- HDFC Bank has entered the banking consortia of over 50 corporates, including some leading
multinational companies, flagship companies of local business houses and strong public sector
companies.
- HDFC Bank has set up a state-of-the-art dealing room to handle all transactions possible in
Indian financial markets.
- The Certificates of Deposits were awarded a PP1+ rating which is the highest rating for short
term instruments indicating superior capacity for repayment.
1997
- The bank is one of the largest mobilisers of retail deposits through its network of 20 branches.
Its credit deposits ratio was 53.8%.
- The bank has set up a ultra-modern hub at Powai in Mumbai where the bank's central computer
is housed. This hub housed in 35,000 square feet of space, houses data of all the branches and
facilitates the introduction of new products and services.
- The bank has also recently signed up as a depository participant, under the newly set up NSDL,
wherein the members clearing accounts settlement for dematerialized shares can be done through
the bank.
- HDFC Bank, one of the nine new-generation private sector banks, has planned to set up an allIndia on-line automated teller machine (ATM) network.
- HDFC Bank proposed to launch tele-banking for the first time in June in Mumbai at its
Chandiveli branch.
- HDFC Bank has drawn up plans to become a niche player in corporate banking by sticking to
top-rung corporates.
- HDFC Bank has become the first private sector bank to conclude a structured interest rate
option deal.
- HDFC Bank has launched its Versova branch, the 11th branch in Mumbai.
- HDFC Bank, as part of its expansion plans in the South, has opened another branch in Chennai.
- HDFC Bank has entered into strategic alliances with 10 overseas banks to provide customers
with a wide range of derivatives including interest rate and foreign currency swaps.
- HDFC Bank on October 14 introduced ATMs that converse in a regional language.
- HDFC Bank has introduced the Freedom Account for the average retail customer located in the
major metros as a means to wean away the middle-income market from nationalised banks.
- HDFC Bank has launched an account in all its 28 branches across India that seeks to free
depositors from minimum balance requirement, for the first time in the country.
- HDFC has introduced a new loan product for the payment of betterment fees announced by the
Bangalore Mahanagar Palike. - HDFC Bank is all set to launch its debit card by April 1998.
1998
- HDFC Bank has tied up with the Ahmedabad Stock Exchange (ASE) to act as its clearing bank.
- HDFC Bank proposes to strengthen its branch network in Calcutta with the addition of two new
branches in the first quarter of the next fiscal.
- HDFC Bank has signed an agreement with the National Stock Exchange (NSE) which will give
it a second charge over the brokers deposit for providing loan against share facility to NSE
brokers.
- The bank has also entered into a similar understanding with the Bombay Stock Exchange
(BSE) whereby the bourse will provide support for recovery of money against the card for loan
against share facility.
- The bank has also entered into `Cirrus' arrangements by which all master card holders across
the globe will be able to transact at HDFC Bank in India.
- The bank will also provide phone-banking facility in Bangalore. HDFC has tied up with Visa
International to offer its Debit Card. - HDFC Bank Ltd has entered into a memorandum of
understanding for a strategic business collaboration with Chase Manhattan Bank.
- HDFC Bank has become the first bank in India to link up its automated teller machine (ATM)
network with all the three major payment systems world-wide.
- HDFC Bank will be the first bank in the Asia-Pacific region to connect the American Express
(Amex) payment system.
- The HDFC Bank is expanding its ATM network to connect to American Express Interchange
based in Phoenix, Arizona, USA. With this connectivity, HDFC Bank has become the first bank
in the Asia-pacific region to connect to the Amex Interchange.
- HDFC Bank was the first to sign up with AMEX in December of 1998.
- The Bank has tied up with ITC Threadneedle Mutual Fund to provide its investors with the
High Interest Fund (HIF), a facility to encash their units through the bank's Automated Teller
Machines in addition to a cheque book facility also to be provided by the bank.
- Sony India Ltd (SIL) has joined hands with HDFC Bank to work out an innovative car finance
package under which a sony car audio system would be installed to a new car for no additional
upfront cash outflow.
- The bank has decided to issue 1,33,10,000 equity shares of Rs. 10 each to HDFC and a whollyowned subsidiary of it at a price of Rs. 94 per share.
- The bank will also issue 13,70,000 equity shares to India Private Equity Fund and 51,20,000
shares to Indocean Financial Holding, the two equity funds controlled by Chase Manhattan
Bank.
- HDFC Bank, has tied up with BPL Ltd to offer Internet-enabled supply-chain management and
business-to-consumer (B2C) e-commerce services to corporates.
- Hutchison Max Telecom and HDFC Bank introduced the country's first-ever mobile-banking
services in the city.
2000
- HDFC Bank also signed a memorandum of understanding with Singapore Telecom's ecommerce arm Sesami.Com Pvt Ltd. - The Bank latter also entered into a partnership agreement
with National Computer Systems, the e-commerce unit of Singtel.
- A new company called SESAMi.com (India) has been formed by a strategic alliance between
HDFC Bank and Singapore Telecom's e-commerce company SESAMi.com, to offer e-commerce
solutions for the Indian market.
- HDFC Bank has a tie-up with Maxtouch for giving the facility to the latter's customers in
Mumbai. This is the first and only service of this sort in the country, he said.
- HDFC Bank is also launching an online electronic banking solution called Enet which will
allow corporates to access their accounts over the net and carry out trade related transactions and
cash management functions.
- HDFC Bank entered into a tie-up with Telco by which the bank would provide preferential
financing options for Tata's range of passenger cars including the Indica, Sumo, Safari, Estate
and Sierra.
- HDFC Bank allotted 1.98 crore shares of Rs 10 each at an issue price of Rs 94 per share to
promoters and strategic investors on March 29.
- HDFC Bank is also set to become the first bank in the country to offer wireless application
protocol (WAP) services to customers.
- SkyCell Communications Ltd, one of the two cellular service providers in Chennai, has
launched `Sky Banking', for which the company has tied up with ICICI Bank and HDFC Bank.
- The bank has tied up with 12 utility companies nationwide including BSES, MSEB, BEST,
Orange, BPL and MTNL.
- The Bank has tied up with financial portals, e-brokerages and the National Stock Exchange to
enable broker payments for e-broking ventures. - The Bank has set up 100 new electronic data
capture (EDC) terminals in Mumbai. - HDFC Bank has launched its first B2C payment gateway
which allows Visa and MasterCard credit card-holders to do transaction online and realtime. CYBERITMALL.COM has joined hands with HDFC Bank to provide VISA/MasterCard users
with an online payment gateway solution to enable them to have a secure eshopping experience.
- HDFC Bank plans to extend its mobilephone banking services introduced in select metros to
mobilephone broking when it introduces its Internet on-line trading in July. - HDFC Bank and
portal clickforsteel.com have signed a memorandum of understanding for offering online credit
and services to facilitate `post transaction' activities through the portal's `allied services
providers' programme. - Indianfoline.com signed an agreement with HDFC bank for the use of
payment gateway to enable online financial transactions.
- HDFC Bank, in association with cellular service provider Orange, has launched the entire range
of mobile banking services and mobile commerce services using wireless application protocol
(WAP) technology.
- The Company has introduced a new scheme whereby it will provide loans to individuals for
payment of self assessment tax on their properties in Bangalore.
- The Foreign Investment Promotion Board has cleared the proposal of the HDFC Group to enter
into a joint venture with Singapore Telecom's e-commerce company for providing a
comprehensive range of business-to-business e-commerce solutions to companies in India.
- The Company proposes to pick up an equity stake in Softcell Trade and Technologies Ltd., a
Mumbai-based software company.
- BPL Mobile has tied up with HDFC Bank to offer Internet banking through the mobile phone.
- HDFC Bank launched `Instant Car Loans' a new scheme for offering customers a range of netenabled loan products.
- HDFC Bank launched depository services on the net.
- HDFC Bank tied up with NSE.IT, a wholly owned subsidiary of the National Stock Exchange,
for providing payment gateway services for the latter's Internet trading operations.
- HDFC Bank has been identified as the best domestic commercial bank for the second
consecutive year by FinanceAsia.com, which provides a network for financial decision makers.
- The Mumbai-based Geojit Securities Ltd. has tied up with HDFC Bank for Internet trading of
shares.
- Calcutta's cellular services provider Modi Telstra, and HDFC Bank have entered into a
collaboration to provide mobile commerce in Calcutta.
- HDFC Bank has got the Kerala-based Nedungadi Bank as its first customer for its new joint
venture company with I-Flex Solutions.
- HDFC Bank has set a target of attaining a business of over Rs 15,000 crore this fiscal mainly
through expansion and new product launches, including a credit card.
- HDFC Bank, in association with Tata Cellular, has launched Mobile Commerce Service, for
customers in Hyderabad and Vishakaptnam.
- HDFC Bank has tied up with about 25 equity brokerages for enabling third party transfer of
funds and securities through its business-to-business portal -- `e-Net'.
- The Bank has entered into an alliance with Deloitte Haskins and Sells, a member firm of
Deloitte and Touch, to offer banking services to its non-resident Indian customers.
- HDFC Bank has launched its 123rd outlet at Delhi Stock Exchange building at Asaf Ali Road.
- The Bank proposes to acquire up to 24.5 per cent stake in the MIEL e-Security Pvt. Ltd., which
is engaged in the business of developing and marketing of security products and services for a
range of e-commerce and enterprises security applications.
- The Bank has tied up with Rajan Raheja-owned Hathway for providing banking at home as part
of the Net-over-cable initiative of the latter in Mumbai. - HDFC Bank launched its on-line bill
payment facility in alliance with the Maharashtra State Electricity Board has also begun to offer
bridge loans against fixed deposits of parent Housing Development Finance Corporation the
financial institution.
- HDFC Bank has tied up with portal brainvisa.com to retail education loans to students. - The
Gujarat Cellular operator Fascel, has signed up with the HDFC Bank to introduce mobile
commerce for the first time in the State.
- HDFC Bank has tied up with BPL Mobile for mobile commerce facility.
- CricketNext.com, a sports e-commerce site has tied up with HDFC Bank to provide an on-line
payment gateways and marketing opportunities for a wide range of cricket sports gear on its online shop BatNext.
- Singapore-based Growasia.com has entered into an understanding with HDFC Bank and credit
rating agency Icra, for picking up equity in the company's Indian subsidiary Gasia.com.
- The Bank has launched `Freedom - The e-Age Savings Account' for cellular phone users.
- Spice Cell has tied up with Citibank N A, HDFC Bank and ICICI Bank for mobile bill
settlements.
- HDFC Bank and Cosmos Bank launched a co-branded ATM card.
- The Chatterjee Group-promoted Captech Online Ltd. has signed memorandum of
understanding with HDFC Bank and UTI Bank for setting up a payment gateway for its debt
negotiation platform, Riskxpress.com.
- HDFC Securities Ltd., promoted by the HDFC group with equity participation from the
Housing Development Finance Corporation Ltd., HDFC Bank and Chase Capital Partners, has
launched its brokerage services for retail investors in the Capital.
- The HDFC Bank and Airtel launched their mobile-banking service through WAP in Delhi.
- HDFC Bank has launched wireless application protocol-based mobile-banking in Coimbatore
and Trichy in association with Aircel.
2001
- The Bank has opened its first branch in Aurangabad.
- HDFC Standard Life Insurance has entered into a memorandum of understanding with the
Chennai-based Indian Bank.
- The Bank has launched the international Maestro debit card in association with Master Card.
- HDFC Bank will launch its credit card in June through link-ups with MasterCard and Visa.
- LTtrade.com has entered into a strategic tie-up with HDFC Bank to provide Net banking
services to online investors.
- Standard Chartered Bank, HDFC Bank and Bharat Petroleum Corporation have joined the
eCash Forum which has been set up by the Smart Card Forum of India.
- HDFC Bank has launched a new campaign for its eage savings account.
- HDFC Bank entered into a strategic tie-up with Tally Solutions Pvt. Ltd. to offer online real
time accounting services to small and medium enterprises.
- The Bank has opened four ATMs outlets in Bangalore at Coles Road, RT Nagar, Rajaji Nagar
and Jaya Nagar on March 26.
- HDFC Standard Life Insurance has launched a `Development Insurance Plan' a low cost life
insurance product developed specifically to meet the needs of economically weaker sections.
- Two Directors, Mr. S.S. Thakur and Mr. Amit Judge, have resigned from the board of the bank
effective from March 30.
- HDFC Bank files with US regulators to list more than 11 million American Depositary Shares
on the New York Stock Exchange.
2002
- HDFC Bank unveiled a new online account aggregation service `OneView'.
- HDFC launched 'One View' service to customers
- HDFC Bank launched its 9th branch in Karnataka.
- HDFC Bank launches new scheme for Maruti 800 buyers, providing 85 per cent finance on the
on-road price of the car for seven years.
-HDFC Bank wins Asiamoney award for Best Domestic Bank
-HDFC Bank managing director Aditya Puri has been awarded the management man of the year
by the Bombay Management Association (BMA)
-HDFC Bank has entered into an agreement with Shrachi Securities Ltd, the flagship company of
the Kolkata-based Rs 300-crore Shrachi Group, for financing of multi-utility vehicles all over
India
-HDFC Bank has launched an online bill payment facility for its customers who are also
subscribers to Tata Teleservices
-HDFC Bank join hands with NCR Corporation to offer managed ATM services
- IKF Finance Ltd has entered in to a Joint Lending Arrangement with HDFC Bank Ltd
2005
-TMB forges alliance with HDFC Bank
-HDFC Bank inaugurates first ATM in Hotel
- HDFC Bank ties up with the International Bank of Qatar (IBQ) to launch banking services in
Qatar.
- HDFC Bank launches loyalty rewards programme for its debit and credit cardholders under the
name InstaWonderz.
-HDFC Bank along with MasterCard International launched credit card targeted at small and
medium-sized enterprises
-HDFC Bank has tied up with US-based WL Ross and company LLC for investing in corporate
restructuring
-HDFC Bank unveils credit card for farmers
2006
-HDFC sets up two more branches in AP
2007
-HDFC Bank has signed an agreement with Tata Pipes to offer credit facilities to farmers across
the country.
-Hdfc Bank Ltd has appointed Mr. Pandit Palande as an additional Director of the Bank at the
Board Meeting held today i.e. on 24th April 2007.
- HDFC Bank Ltd has informed that the Board of Directors of the Bank at its meeting held on
October 12, 2007, has been appointed Mr. Paresh Sukthankar & Mr. Harish Engineer as
Executive Directors on the Board of Directors of the bank. Mr. Sukthankar & Mr. Engineer have
been senior employees of the Bank since 1994 and have held various positions of responsibility
Organizational Structure
Chairperson
(Jagdish Capoor)
Managing
Director
(Aditya Puri)
Executive director
(Harish Engineer )
Director
(Keki
Mistry)
Director
(C.M
Vasudev)
Executive director
(Paresh Sukthankar)
Director
(Pandit
Palande)
Director
(Vineet
Jain)
Director
(Arvind
Pande)
Director
(Gautam
Divan)
PROMOTER
HDFC is India's premier housing finance company and enjoys an impeccable track record in
India as well as in international markets. Since its inception in 1977, the Corporation has
maintained a consistent and healthy growth in its operations to remain the market leader in
mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has
developed
significant expertise in retail mortgage loans to different market segments and also has a large
corporate client base for its housing related credit facilities. With its experience in the financial
markets, a strong market reputation, large shareholder base and unique consumer franchise,
HDFC was ideally positioned to promote a bank in the Indian environment.
BUSINESS FOCUS
HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound
customer franchises across distinct businesses so as to be the preferred provider of banking
services for target retail and wholesale customer segments, and to achieve healthy growth in
profitability, consistent with the bank's risk appetite. The bank is committed to maintain the
highest level of ethical standards, professional integrity, corporate governance and regulatory
compliance. HDFC Bank's business philosophy is based on four core values - Operational
Excellence, Customer Focus, Product Leadership and People.
TECHNOLOGY
HDFC Bank operates in a highly automated environment in terms of information technology and
communication systems. All the bank's branches have online connectivity, which enables the
bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also
provided to retail customers through the branch network and Automated Teller Machines
(ATMs).
The Bank has made substantial efforts and investments in acquiring the best technology available
internationally, to build the infrastructure for a world class bank. In terms of software, the
Corporate Banking business is supported by Flexcube, while the Retail Banking business by
Finware, both from i-flex Solutions Ltd. The systems are open, scaleable and web-enabled.
The Bank has prioritised its engagement in technology and the internet as one of its key goals
and has already made significant progress in web-enabling its core businesses. In each of its
businesses, the Bank has succeeded in leveraging its market position, expertise and technology to
create a competitive advantage and build market share.
DISTRIBUTION NETWORK
HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over
593 branches spread over 263 cities across India. All branches are linked on an online real-time
basis. Customers in over 120 locations are also serviced through Telephone Banking. The Bank's
expansion plans take into account the need to have a presence in all major industrial and
commercial centres where its corporate customers are located as well as the need to build a
strong retail customer base for both deposits and loan products. Being a clearing/settlement bank
to various leading stock exchanges, the Bank has branches in the centres where the NSE/BSE
have
strong
and
active
member
base.
The Bank also has a network of about over 1131 networked ATMs across these cities. Moreover,
HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard,
Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.
BUSINESSES
HDFC Bank offers a wide range of commercial and transactional banking services and treasury
products to wholesale and retail customers. The bank has three key business segments:
The Bank's target market ranges from large, blue-chip manufacturing companies in the Indian
corporate to small & mid-sized corporates and agri-based businesses. For these customers, the
Bank provides a wide range of commercial and transactional banking services, including
working capital finance, trade services, transactional services, cash management, etc. The bank is
also a leading provider of structured solutions, which combine cash management services with
vendor and distributor finance for facilitating superior supply chain management for its corporate
customers. Based on its superior product delivery / service levels and strong customer
orientation, the Bank has made significant inroads into the banking consortia of a number of
leading Indian corporates including multinationals, companies from the domestic business
houses and prime public sector companies. It is recognised as a leading provider of cash
management and transactional banking solutions to corporate customers, mutual funds, stock
exchange members and banks.
Retail Banking Services
The objective of the Retail Bank is to provide its target market customers a full range of financial
products and banking services, giving the customer a one-stop window for all his/her banking
requirements. The products are backed by world-class service and delivered to the customers
through the growing branch network, as well as through alternative delivery channels like
ATMs,
Phone
Banking,
NetBanking
and
Mobile
Banking.
The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus and the
Investment Advisory Services programs have been designed keeping in mind needs of customers
who seek distinct financial solutions, information and advice on various investment avenues. The
Bank also has a wide array of retail loan products including Auto Loans, Loans against
marketable securities, Personal Loans and Loans for Two-wheelers. It is also a leading provider
of Depository Participant (DP) services for retail customers, providing customers the facility to
hold their investments in electronic form.
HDFC Bank was the first bank in India to launch an International Debit Card in association with
VISA (VISA Electron) and issues the Mastercard Maestro debit card as well. The Bank launched
its credit card business in late 2001. By September 30, 2005, the bank had a total card base (debit
and credit cards) of 5.2 million cards. The Bank is also one of the leading players in the
"merchant acquiring" business with over 50,000 Point-of-sale (POS) terminals for debit / credit
cards acceptance at merchant establish.
Treasury
Within this business, the bank has three main product areas - Foreign Exchange and Derivatives,
Local Currency Money Market & Debt Securities, and Equities. With the liberalization of the
financial markets in India, corporates need more sophisticated risk management information,
advice and product structures. These and fine pricing on various treasury products are provided
through the bank's Treasury team. To comply with statutory reserve requirements, the bank is
required to hold 25% of its deposits in government securities. The Treasury business is
responsible for managing the returns and market risk on this investment portfolio.
HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian
Bank". We realized that only a single-minded focus on product quality and service excellence
would help us get there. Today, we are proud to say that we are well on our way towards that
goal. The Asset magazine named HDFC Bank "Best Cash Management Bank" and "Best
Trade Finance Bank" in India, in 2006.HDFC Bank named the "Most Customer Responsive
Company - Banking and Financial Services in The Economic Times - Avaya Global
Connect Customer Responsiveness Awards 2005". HDFC Bank has been named Best
Domestic Bank in India in The Asset Triple A Country Awards 2005. In 2004, HDFC Bank
was selected by BusinessWorld as "One of India's Most Respected Companies" as part of
The Business World Most Respected Company Awards 2004. In 2004, HDFC Bank won the
award for "Operational Excellence in Retail Financial Services" - India as part of the Asian
Banker Awards 2003.
Asiamoney AWARDS:
2006
Business Today
Forbes Magazine
Businessworld
The Asset
Magazine's Triple
A Country Awards
Asiamoney Awards Best Local Cash Management Bank in Large and Medium segments.
Euromoney Awards "Best Bank" in India.
CREDIT RATING
HDFC Bank has its deposit programmes rated by two rating agencies - Credit Analysis &
Research Limited. (CARE) and Fitch Ratings India Private Limited. The bank's Fixed Deposit
programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents
instruments considered to be "of the best quality, carrying negligible Investmentrisk".
CARE has also rated the bank's Certificate of Deposit (CD) programme "PR 1+" which
represents "superior capacity for repayment of short term promissory obligations". Fitch Ratings
India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA ( ind )" rating to the
bank's deposit programme, with the outlook on the rating as "stable". This rating indicates
"highest
credit
quality"
where
"protection
factors
are
very
high".
HDFC Bank also has its long term unsecured, subordinated (Tier II) Bonds of Rs.4 billion rated
by CARE and Fitch Ratings India Private Limited. CARE has assigned the rating of "CARE
AAA" for the Tier II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA(
ind )" with the outlook on the rating as "stable". In each of the cases referred to above, the ratings
awarded were the highest assigned by the rating agency for those instruments.
The bank was among the first four companies, which subjected itself to a Corporate Governance
and Value Creation (GVC) rating by the rating agency, The Credit Rating Information Services
of India Limited (CRISIL). The rating provides an independent assessment of an entity's current
performance and an expectation on its "balanced value creation and corporate governance
practices" in future. The bank has been assigned a 'CRISIL GVC Level 1' rating, which indicates
that the bank's capability with respect to wealth creation for all its stakeholders while adopting
sound corporate governance practices is the highest.We are aware that all these awards are mere
milestones in the continuing, never-ending journey of providing excellent service to our
customers. We are confident, however, that with your feedback and support, we will be able to
maintain and improve our services.
99.51
-1.38
(-1.37%)
Vol. 223,154
16:02 ET
Assets
Cash & Equivalents
Receivables
Notes Receivable
Inventories
297.40
82.10
3,694.58
293.78
241.20
28,205.11 7,059
Deferred Charges
Intangibles
1,100.60
1,123.40 821.10
209.20
147.70
Total Assets
195.90
162.40
142.10
Accounts Payable
Accrued Expenses
1,414.90
Mortgages
Deferred Taxes/Income
Convertible Debt
Long-Term Debt
1,119.71
779.60
382.80
115.30
140.20
4,107.97
7.50
Total Liabilities
11,006.80 9,115.60
Preferred Stock
74.10
70.40
71
65.20
Capital Surplus
88.60
701.30
602.60
591.20
288.60
Retained Earnings
2,785.70
568.50
411.10
295.10
208.70
Other Equity
176
158.50
173.80
156.80
Treasury Stock
2,874.30
Shareholder's Equity
Total Liabilities & Shareholder's Equity 33,294.15 23,507.70 17,782.60 12,137.90 9,834.90
Total Common Equity
Shares Outstanding
117.80
106.40
103.20
103.20
94.20
873.29
14.28
12.04
10.96
7.64
Mar ' 08
Income :
Operating
Income
3,723.86 2,970.15
4,887.12
3,179.45 1,929.50
1,315.56 1,211.05
1,301.35
776.86
486.82
276.67
204.09
114.73
74.88
80.85
54.95
37.06
2,247.48
1,519.32 1,424.59
785.93
621.41
0.00
0.00
0.00
0.00
8,550.68
5,550.51 3,921.76
2,433.11 2,073.61
3,803.73
2,752.83 1,645.91
1,290.75 896.54
43.04
102.96
20.76
3,846.77
2,855.79 1,677.29
1,311.51 955.80
1,294.67
754.90
0.00
0.00
16.70
271.72
219.60
178.59
144.07
125.72
0.00
241.09
245.16
188.06
93.22
Expenses
Financial
Expenses
Personnel
Expenses
Selling
Expenses
Adminstrative
Expenses
Expenses
Capitalised
Operating
Expenditure
Operating
Profit
0.00
Other
Recurring
31.38
59.26
Income
Adjusted
PBDIT
Provisions
Made
Depreciation
Other Write
offs
2,596.12 1,473.12
1,070.62 865.63
Appropriation
Equity
Dividend
Preference
Dividend
301.27
223.57
172.23
140.07
100.05
0.00
0.00
0.00
0.00
0.00
38.00
24.16
19.64
12.82
910.91
752.76
3,169.68
2,334.55 1,276.73
The reportable primary segments have been identified in accordance with the Accounting
Standard on Segment. Reporting (AS-17) issued by the Institute of Chartered Accountants of
India (ICAI).
The Bank operates in three segments: retail banking, wholesale banking and treasury services.
Segments have been identified and reported taking into account, the target customer profile, the
nature of products and services, the differing risks and returns, the organization structure and the
internal business reporting systems.
NOTES:
1. The above results have been approved by the Board at its meeting held on January 11, 2008
2. During the quarter and the nine months ended December 31, 2007, the Bank allotted 774,600
shares and 2,007,000 shares respectively pursuant to the exercise of stock options by certain
employees.
3. During the quarter ended December 31, 2007, the bank granted 3586500 stock options under
its scheme titled ESOS VIII and 3046800 stock options under its scheme titled ESOS IX to
its employees. The grant price of these options is Rs. 994.85, being the closing market price as
on the working day immediately preceding the date of grant of options.
4. Other income relates to income from non-fund based banking activities including commission,
fees, foreign exchange earnings, earnings from derivative transactions and profit and loss
(including revaluation) from investments.
5. Provision for Taxes includes Rs. 375 lacs and Rs. 1200 lacs towards provision for fringe
benefit tax (FBT) for the quarter and the nine months ended December 31, 2007, respectively.
6. During the quarter ended December 31, 2006, the Bank raised Rs. 47850 lacs as Upper Tier II
capital in the form of subordinated bonds.
7. As on December 31, 2007, the total number of branches (including extension counters) and the
ATM network stood at 583 branches and 1471 ATMs respectively.
9. The above results for the quarter and the nine months ended December 31, 2007, have been
subjected to a Limited Review by the auditors of the Bank, as per the listing agreements with
Bombay Stock Exchange Limited and The National Stock Exchange of India Limited.
31/12/2007
30/09/2007
Face Value
10.00
10.00
10.00
No. Of
No. Of
Shares
Holding Shares
No. Of
Holding Shares
%
Holding
PROMOTER'S HOLDING
Indian Promoters
Sub Total
82443000 23.26
82443000 23.26
82443000 23.28
82443000
23.33
82443000 23.28
82443000
23.33
9836118
2.78
11985976 3.39
14521101
4.11
10661235 3.01
10068939 2.84
9509009
2.69
FII's
91765868 25.89
94087619 26.57
91188180
25.80
Sub Total
112263221 31.67
116142534 32.80
115218290 32.60
31389135 8.86
28598234 8.08
28877678
8.17
NRI's/OCB's/Foreign Others
6302275
1.78
6019811
1.70
6039388
1.71
Government
6091527
1.72
3841342
1.08
2638101
0.75
Others
76595508 21.61
78996570
22.35
Other Investors
Sub Total
120378445 33.96
General Public
GRAND TOTAL
78110019 22.06
116569406 32.92
39348254 11.10
38920380 10.99
354432920 100.00
354075320 100.00
116551737 32.98
39238893
11.10
353451920 100.00
Capital Structure
From
To
Class Of
Authorized Issued
Paid Up
Paid Up
Paid Up
Year
Year
Share
Capital
Capital
Shares
Face
Capital
(Crores)
(Crores)
(Nos)
Value
(Crores)
2007
2008
354.43
354432920 10
354.43
2006
2007
319.39
319389608 10
319.39
2005
2006
313.14
313142408 10
313.14
2004
2005
309.88
309875308 10
309.88
2003
2004
284.79
284791713 10
284.79
2002
2003
282.05
282045713 10
282.05
2001
2002
281.37
281374613 10
281.37
2000
2001
243.60
243596261 10
243.60
1999
2000
243.28
243278261 10
243.28
1995
1999
200.00
200000000 10
200.00
1994
1995
110.00
110000000 10
110.00
PERSONAL BANKING
SAVINGS ACCOUNT
An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts and
withdraw cash. Check up on your balances from the comfort of your home or office through
NetBanking, PhoneBanking and MobileBanking.
Wide network of branches and over thousand ATMs to meet all your banking needs no
matter where you are located.
Bank conveniently with facilities like NetBanking and MobileBanking- check your
account balance, pay utility bills or stop cheque payment, through SMS.
Never overspend- Shop using your International Debit Card that reflects the actual
balance in your savings account.
Avail of facilities like Safe Deposit Locker, Sweep-In and Super Saver facility on your
account.
Access a wide network of branches and over a thousand ATMs across the country to
meet all your banking needs.
Use the Free Electronic Funds Transfer (EFT) facility to transfer funds from your HDFC
Bank account to an account in another Bank at the locations as specified by RBItry to
meet all your banking needs.
Enjoy Free IVR based PhoneBanking. (Agent assisted calls will be charged*)
9 Free Cash withdrawals per Quarter at Branch and HDFC Bank ATMs.
higher
Avail of Free Outstation Cheque Collection at HDFC Bank locations across the country.
Enjoy free DD's payable on HDFC bank locations up to a limit of Rs. 50,000/- per DD,
per day.
Payable at Par Cheque facility: At a nominal cost, you can avail a PAP cheque book of 25
leaves (Regular non-PAP cheque book come free of cost).
Avail of Special discounts on Foreign exchange transactions and Forex rates at most
branches across the country.
Structured Investment Program: Avail of the facility for investing surplus funds lying in
your account into Mutual Funds, RBI Bonds and other financial instruments through any
of our branches across the country.
4) SALARY ACCOUNT
Free Payroll Debit Card - (max cash withdrawal at ATMs- Rs 15,000/- and Rs 25,000 at
shopping avenues)
BillPay facility at Rs 25/- (plus taxes) per qtr. per Customer ID.
Up to 6 free ATM cash withdrawal transactions; thereafter Rs. 30/- per transaction.
Cheque book issuance @ charge of Rs.5 per leaf (only on request and this is not a
standard offering )
Free ATM Card with a withdrawal limit of up to Rs. 10,000/- per day.
Free facilities like Net Banking, Phone Banking and Mobile Banking.
Free International Debit card with ATM cash withdrawal limit of up to Rs. 15,000
and Rs. 25,000 (non-cash) at shopping avenues.
Free issuance of Demand Drafts up to Rs. 25,000 per instrument, payable at branches
within the HDFC Banking network.
Free International Debit Card and Add-on Debit card for life.
Free Personal Insurance Accident cover up to Rs. 2,00,000/- on the Debit card.
Free Debit card withdrawals - max cash withdrawal at ATMs- Rs 25,000/- and Rs
50,000 (non-cash) at shopping avenues.
Free Demand Drafts up to Rs. 25,000 per instrument, per instrument payable at
branches within the HDFC Banking network.
inter-branch banking.
Enjoy preferential rates on Loans Against Shares, New Car Loans and Used Car Loans,
Consumer Loans and Personal Loans.
Use the Free Electronic Funds Transfer (EFT) facility to transfer funds from your
HDFC Bank account to an account in another Bank at the locations as specified by
RBI.
Enjoy Free IVR based PhoneBanking. (Agent assisted calls will be charged*).
Free Cash withdrawals per Month at Branch and HDFC Bank ATMs
Amounts in excess of Rs. 5,000/- over and above a balance of Rs. 10,000/- gets converted
into Fixed Deposits for a specified period in your child's name.
Free International Debit Card for your child (above 7 years of age) with a maximum
drawing capability of Rs. 2,500/- per day.
Free Education Insurance cover of up to Rs. 1,00,000/- for your child with every Kids
Advantage Account
Enjoy facilities such as NetBanking, PhoneBanking, BillPay, ATM facility, inter-city and
inter-branch banking.
All account holders can operate their account freely without worrying about their
minimum balance.
Family members with NRI status can also be part of the group.
Get 5 Free Cash withdrawal transactions on SBI ATMs per group per month.
Upto 2 free DD's/ MC's on HDFC Bank locations per account per month (max. up to Rs.
25,000/- per instrument per day).
Free International Debit Card for all account holders till the account is part of the Family
group. (NRO Accounts will be issued only ATM cards)
Free BillPay & InstaAlerts facility for all account holders till the account is part of the
Family Group.
CURRENT ACCOUNT:
Free outstation cheque collection (non HDFC Bank location cheques will incur a
nominal charge).
Free limited NetBanking for checking balances in accounts.Full fledged Net Banking
can be availed of after completion of certain formalities.
FREE Demand Drafts (without any limit) payable at Mumbai, Delhi, Kolkata, Chennai,
Ahmedabad, Bangalore, Hyderabad, Trivandrum, Chandigarh, Bhopal, Nagpur, Jaipur,
Bhubaneshwar, Kanpur, Patna & Guwahati. At all other HDFC Bank Branch locations,
Demand Drafts will be issued Free up to a total of Rs.50 lacs per month, incremental to
be charged @ Rs.0.25 per Rs.1,000, minimum Rs.25/-, maximum Rs.5,000.
These drafts are available free only from the Home Branch
Free
Funds
Transfer-
Huge
savings!
You can transfer funds absolutely FREE across all locations, except Dahej, in the HDFC
Bank
network
upto
total
value
of
Rs.100
lakhs
per
month.
any incremental amount above Rs.100 lakhs will be charged @ Rs. 0.50 /Rs.1000.
Easy cash deposit and withdrawal. You can avail of the service FREE, at home branch,
as per the branch's discretion. At non-home branches within the same city, you can
withdraw cash up to Rs.50,000/-, but cash deposits are allowed to account-holder (self)
only, upto Rs.100,000/- per day at a charge of Rs.2/- per Rs.1,000/-.
banking
with
single
account.
From special cheques that get treated at par with local ones in any city where we have a branch,
to free** collection of outstation cheques (payable at branch locations), to free inter-city funds
transfers of up to 25 lakhs, our priority services have become the benchmark for banking
efficiency.
FREE ATM Card to access your account from the wide network of HDFC Bank ATMs,
across the country.
Automatically transfer funds from your Fixed Deposit to your Current Account in times
of need
FREE Funds Transfer* across all locations in the HDFC Bank network up to a total
value of Rs. 10 lacs per month, (except Dahej), any incremental amount above Rs.10
Lacs will be charged @ Rs.1.50 per Rs.1000/-
A Current account is ideal for carrying out day-to-day business transactions. With the HDFC
Bank Regular Current Account, you can access your account anytime, anywhere. Withdraw and
deposit cash, issue and encash cheques, make balance-inquiries or ask for mini statements, and
even request for cheque books any time, anywhere.
Enjoy FREE 24-hour PhoneBanking, NetBanking and MobileBanking that helps you
check your balance, find out the status of your cheque or stop cheque payment.
Sweep-In Account With the Sweep-In Facility you can automatically transfer funds from
your Fixed Deposit to your Current Account in times of need.
Procure an Account Opening Document (AOD) from HDFC Bank. (If you have just
joined, first request your company to open up a Salary Account for you).
Mention your Salary Account number and your Debit Card number on the AOD so that
your Debit card can be linked to both, your Salary Account as well as your new
Reimbursement Account.
Choose from either your Salary Account or your Reimbursement Account when
withdrawing cash from HDFC Bank ATMs.
Receive half-yearly statements of all your reimbursements, thus doing away with filing
individual receipts.
Receive a separate cheque book (on request) for your Reimbursement Account
6) RFC-Domestic a/c:
Open your account with an initial amount as per the following-US Dollar = 250 | Great
Britain Pound = 200 | Euro = 250 and maintain an Average Quarterly Balance of the
same amount.
FIXED ACCOUNT
Super saver a/c:
Sweep in a/c:
Choose between a Savings Account or Current Account to link to your Fixed Deposit.
Earn higher interest on the money till it is swept-in, while the remaining Fixed Deposit
continues to earn you interest.
Only an exact amount required to make up for the deficit in the Savings account is
withdrawn from your Fixed Deposit (units of Re. 1/-) thereby minimising interest loss.
Flexibility in altering the period of deposit, maturity and payment instructions, principal
amount and rollover mode.
DEMAT ACCOUNT:
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac
demat accounts.
HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments, over a period of time, without the hassle of handling physical
documents that get mutilated or lost in transit.
HDFC BANK is Depository particpant both with -National Securities Depositories Limited
(NSDL) and Central Depository Services Limited (CDSL).
LOANS
PERSONAL LOAN
Customer privileges
HOME LOAN
Home Loan - We offer home loans for individuals to purchase (fresh / resale) or
construct houses. Home loans can be applied for individually or jointly. HDFC finances
up to 85% maximum of the cost of the property (Agreement value + Stamp duty +
Registration charges).
Home Improvement Loan - HIL facilitates internal and external repairs and other
structural improvements like painting, waterproofing, plumbing and electric works, tiling
and flooring, grills and aluminium windows. HDFC finances up to 85% of the cost of
renovation (100% for existing customers).
Home Extension Loan - HEL facilitates the extension of an existing dwelling unit. All
the terms are the same as applicable to Home Loan.
Land Purchase Loan - Be it land for a dream house, or just an investment for the future,
HDFC Land Purchase Loan is a convenient loan facility to purchase land. HDFC finances
up to 70% of the cost of the land (Conditions Apply). Repayment of the loan can be done
over a maximum period of 10 years.
Choose from Fixed Rate or Floating Rate with options to structure your loan as Partly
Fixed or Partly Floating.
Loan cover Term Assurance Plan - HDFC Standard Life Insurance Company Ltd. offers
an insurance plan*, which is designed to ensure that life's uncertainties do not affect your
family's interests and your precious home. LCTAP provides a lump-sum payment on the
unfortunate demise of the life assured.
Borrow up to 3 times your annual salary (for salaried professionals) and 6 times your
annual income (for self employed professionals).
Attractive car loan plans - To Fastrack your loan, just choose the plan that is right for
you.
Borrow up to 3 times your annual salary (for salaried professionals) and 6 times your
annual income (for self employed professionals).
Attractive car loan plans - To Fastrack your loan, just choose the plan that is right for
you.
Additional loan on existing loan - If you are a existing HDFC Bank Auto loan customer
with a clear track record of 12 months or more, then you can get an additional loan to the
extent of your existing loan amount at attractive rate of interest.
100 CC?180 CC?Or maybe a 500 CC? Whichever the bike, our Two Wheeler loan is the
answer. With quick approvals, flexible payment options and easy repayment.
Flexible repayment options, ranging from 12 to 48 months available even at the point of
purchase
Repay through post-dated cheques with easy EMIs. Calculate your EMI
Need extra cash? Want a lower rate of interest than a personal loan? Have a car to
yourname?
With HDFC Bank's Overdraft Against Car, one can get an overdraft against car and utilise the
money for personal or business needs.
Overdrafts available on cars hypothecated with the bank and up to 9 years old.
Loans ranging from Rs. 50,000 to Rs. 7 lacs depending on your needs.
EXPRESS LOAN
House repairs? School admission? Sister's wedding? HDFC Banks now offer Express Loans
to help fulfill all these needs. The procedure is simple, documentation is minimal and approval is
quick.
Borrow from Rs. 10,000/- to 75,000/- for any purpose depending on your needs.
With HDFC Bank's Loan against Securities, one can get an overdraft against securities like
Equity Shares, Mutual Fund Units, GOI Relief Bonds, LIC Policies, NSC, KVP, UTI Bonds
(6.60% ARS & US64 Bonds) and Gold Deposit Certificates, while still retaining ownership. And
the best part is that one can continue to enjoy all shareholder benefits such as rights, dividends
and bonuses.
Features & benefits
Overdraft facility can be availed against pledge of:
Mutual Fund units* - Mutual Funds up to 50% of NAV (Net Asset Value). See
approved Mutual Fund Schemes.
HDFC Bank brings to you Loan Against Property (LAP). one can now take a loan against
residential or commercial property, to expand his/her business, plan a dream wedding, fund
child's education and much more. Loan to purchase Commercial Property (LCP) is a specially
designed product to help you expand your business without reducing the capital from your
business.
Flexibility to choose between an EMI based loan or an Overdraft - We also offer to you
overdraft against your self-occupied residential or commercial property and you save
money by paying interest only on the amount utilized.
Truck? Tempo? or a Tipper? If some one is looking for finance to buy commercial vehicle.
We offer hassle-free Commercial Vehicle Loan with the best terms for funding at the most
attractive rates in India.
WORKING CAPITAL FINANCE
HDFC a bank with substantial appetite for recognised credits., they have a team of customerdriven relationship managers with wide industry experience in various segments. HDFC provide
working capital finance by way of cash credit or loans suitably structured for the transporter to
fund day-to-day operations like fuel, tyre replacement, repairs, salary, maintenance, etc.
Forklifts?WheelLoaders?Excavators?
If some one is looking for finance to buy construction equipment. HDFC bank offers hassle-free
Construction Equipment Loan with the best terms for funding at the most attractive rates in
India.
CARDS
CREDIT CARDS:
Besides arming one with unmatched spending power, HDFC Banks Credit Cards are designed to
meet ones unique needs.
INTERNATIONAL SILVER CREDIT CARD
Rewards points, Insurance to suit ones needs! Loyalty does definitely reap rewards with HDFC
Bank with lower interest rates and privilege pricing on our products.
Features & benefits
Add on cards
Get up to 3 supplementary cards for your spouse, parents, siblings (own brother/sister), son
and/or daughter (over 18 years) and allow them to enjoy the many benefits of a HDFC Bank
International Silver Credit Card.
Zero liability on lost card
Report your credit card loss immediately to our executives at our 24-hour call centers. After
reporting to us, you carry zero liability on any fraudulent transactions on your card.
Widely accepted
Accepted at over 110,000 merchant establishments across India and Nepal and close to 18
million merchant establishments around the world.
Upto5%cashbackonairticketing
Get a whopping 5% cash back on any domestic air ticket purchased with HDFC Bank Gold
Credit Card directly from the Airline Company's website, for transactions above
Rs 10000. For transactions up to Rs 10000, get 2.5% cashback.
Insurance benefits
HDFC Banks provide air accident cover of Rs.25 lakhs, rail/road accident cover of Rs 3 lakhs
and accidental hospitalisation cover of Rs 50,000 absolutely free on the card.
1.95% per month. This would translate to ample flexibility in terms of financial planning at your
convenience.
Household Insurance
HDFC Bank Value Plus Credit Card also comes with a comprehensive House Hold Insurance
Policy that covers damage caused to household contents by fire and burglary up to a value of Rs
1 Lakh.
Worldwide acceptance
The HDFC Bank International Value Plus Credit Card is accepted at over 23 million Merchant
Establishments around the world, including 110,000 Merchant Establishments in India.
Cash Advance
Just step into any one of our ATMs or VISA Member ATMs and withdraw cash up to 30% of
your credit limit at a very nominal charge.
Accidental Death
In case of death in an air accident your nominated next of kin will receive a compensation of
Rs.2,00,000. And in case of death in a rail or road accident, your nominated next of kin will
receive a compensation of Rs.1,00,000.
Cashless Mediclaim
This card comes with a free cashless mediclaim cover of Rs.50,000 plus a critical illness cover of
Rs.1.5 lakhs. The critical illness cover includes open heart surgery, cancer, kidney failure and
vascular stroke. You can avail cashless mediclaim facility at any of more than 3000 networked
hospitals of the Third Party Administrator (TPA) across the country.
Cash Advance
Just step into any one of our ATMs or any ATM displaying MasterCard logo or Maestro Cirrus
logo and withdraw cash up to 30% of your credit limit at a very nominal charge (Please refer to
the Schedule of charges).
DEBIT CARDS
What if you could carry your bank account with you? HDFC Bank Debit Cards give you
complete and instant access to the money in your accounts without the risk or hassle of carrying
cash. Choose from:
1)
Daily Limits: Rs. 15000 at ATMs for Withdrawal and Rs. 25000 at merchant
establishments for shopping.
Access your bank account at over 8,00,000 Visa/Maestro/Cirrus ATMs in India and
abroad.
Shop at more than 3,50,000 outlets in India and 13 million worldwide. The amount is
debited directly to your account.
Use your card overseas. Your account is debited in Rupees regardless of the currency in
which you spend.
Cash Back of Re. 1 for every Rs. 200 spent: For every Rs. 200 that you will spend , you will
receive Re. 1 as cash back .This cash back is valid on all purchases made through the card, at all
times of the year.
Specialised Services: A unique service number will be available for Woman's Debit Card
customers to avail information / booking for the services listed ahead. Just call, quote your card
number and use any of the services.
Entertainment assistance :
Dining Referral and Reservation Assistance
Flower & Gift Delivery
Movie Tickets
Home assistance:
Financial Planning & Advisory Services Assistance
Electrical & Electronic Gadget Repair Assistance
Pest Control Assistance
Home Cleaning Assistance
Wellness :
Medical Check Up Packages
Nursing Care Arrangement
Daily Limits: Rs. 25000 at ATMs for Withdrawal and Rs. 50000 at merchant establishments for
shopping.
Cash Back: For every Rs. 100 that you will spend, you will receive Re. 1 as cash back. This
cash back is valid on all purchases made through the card, at all times of the year!!!
0 % petrol surcharge at select Petrol pumps*: As a Gold Card holder, any petrol surcharge
levied on your Card at any petrol pump in India will be reversed in the subsequent month.
PREPAID CARDS
ForexPlus Card
HDFC Bank brings you the ForexPlus Travel Card - a pre-paid traveller's card designed to give
you
secure
and
hassle-free
travel
experience.
No more chasing moneychangers. Or paying transaction charges for shopping abroad. The
ForexPlus Travel Card is ideal for travelers since it can be blocked if stolen and reloaded, while
you are still abroad! In fact, it is the perfect answer to all your foreign exchange needs.
The ForexPlus Travel Card is:
Can be used to withdraw cash at 24 hour VISA ATMs anywhere in the world.
GiftPlus Card
The card has been packaged to suit any gifting occasion and is available for any denomination of
your choice. It gives gifting the personal touch that we all desire and also gives the beneficiary
the freedom to choose the way they want to use it!
More personal than cash Most often than not, we run short of time or ideas to gift - we
then make do with gifting cash! This card with
personal than cash, as it reflects the thought and effort that has gone behind the gift.
Freedom of choice While the card is more personal than cash, it also allows the
cardholder (the beneficiary ) the freedom to choose their own gift. Shop , dine, party - the
cardholder can use the card just the way he/she wants. This is the freedom this card gifts
the user.
Ease of usage Giftplus card is a Visa card and can hence be used at any Visa affiliated
merchant outlet , both in India and abroad. This gives worldwide usage access to over
more then 13 million merchant establishments.
Mutual funds
Mutual funds are funds that pool the money of several investors to invest in equity or debt
markets. Mutual Funds could be Equity funds , Debt funds or balanced funds.
Funds are selected on quantitative parameters like volatality, FAMA Model, risk adjusted
returns, rolling return coupled with a qualitative analysis of fund performance and investment
styles through regular interactions / due diligence processes with fund managers.
Affordability - They are available in units so this makes it very affordable. Because of the large
corpus, even a small investor can benefit from its investment strategy.
Liquidity - In open ended schemes, you have the option of withdrawing or redeeming your
money at any point of time at the current NAV.
Diversification - Risk is lowered with Mutual Funds as they invest across different industries &
stocks.
Professional Management - Expert Fund Managers of the Mutual Fund analyse all options
based on experience & research.
Insurance
HDFC Bank offers a world of choice in insurance. one can now avail of Life - Insurance plans
from HDFC Standard Life Insurance.
Life Insurance
Unit Linked Insurance Plans
For
your
child:
Give your children a head start by growing your savings. Invest in HDFC Unit Linked Young
Star that gives double benefit.
For
retirement
Earn a pension for life by maximizing your returns. Invest in HDFC Unit Linked Pension.
For
the
long-term
Invest in a savings plan with a long-term horizon and get life cover too. Invest in HDFC Unit
Linked Endowment.
Conventional Insurance Plans
To
realize
your
child's
goals
Make your child's dreams come true by investing in a plan that fetches a lump sum amount at
maturity. Invest in HDFC Children's Plan.
For
long-term
horizon
Invest in HDFC Savings Assurance Plan which is a pure investment product having tax sops of
an insurance product.
For
cash
flow
Get cash lump sums at regular intervals to meet your financial needs. Invest in HDFC Money
Back Plan.
Term Assurance Plan
For
life
cover
Secure the future of your loved ones by providing for their financial security. Buy HDFC Term
Assurance Plan .
Financial Planning
The Financial Planning service is offered as an option to long term investors. The portfolio is
advised on in a passive investment style with the asset category as mutual funds. The planner is
suitable for investors who wish to take a asset allocation based, long term investment outlook,
ignoring the short term volatalities of financial markets.
Building cash flows correlating all expenses and income. Inflation and outflows due to
loans are considering in building the financial plan
Future goals like retirement, housing and children's education / marriage or other needs
Gold continues to be one asset that appreciates steadily. HDFC Bank now offers Pure Gold bars
imported from Switzerland with an Assay certification, signifying the highest level of purity as
per international standards.
Convenience
Mudra Gold Bars are currently available in 5 g, 10 g* and 50 g* weight. The Gold Bars are
presented in tamper-proof certicard packs.
Price
Mudra Gold Bars are competitively priced based on the daily prices in the international bullion
market. The price is inclusive of customs duty and other charges involved in the retailing of gold
bars.
The following are different methods of transacting in Foreign Exchange and remitting money.
Travellers Cheques
Foreign Currency
Drafts
Cheque Deposits
Remittances
Cash to Master
Trade Services
Locator
PAYMENT SERVICES
With HDFC Bank's payment services, one can bid goodbye to queues and paper work. Our range
of payment options make it easy for you to pay for a variety of utilities and services.
NetSafe: Now shop online without revealing your HDFC Bank Credit Card number.
BillPay: Pay your telephone, electricity and mobile phone bills at your convenience. Through the
Internet, ATMs, your mobile phone and telephone - with BillPay, our comprehensive bill
payments solution.
InstaPay: Pay your bills, make donations and subscribe to magazines without going through the
hassles of any registration.
DirectPay: Shop or Pay bills online without cash or card. Debit your account directly with our
DirectPay service!
Visa Money Transfer: Transfer funds to any Visa Card (debit or credit) within India at your
own convenience through HDFC Bank's NetBanking facility.
e-Monies National Electronic Funds Transfer: Transfer funds from your account to other
Bank accounts across India - FREE of cost!
Online Payment of Excise & Service Tax: Make your Excise and Service Tax payments at
your own convenience through HDFC Bank's NetBanking facility.
PRIVATE BANKING
HDFC Bank offers Private Banking services to high net worth individuals and institutions. Our
team of seasoned financial and investment professionals provide objective guidance backed by
thorough research and in-depth analysis keeping in mind your financial goals.Multiple
Recognition from Euromoney: At HDFC Bank, we have always strived towards providing
exceptional service to each of our esteemed customers. As testament to this dedication, we have
earned the following ranks in a recently conducted Euromoney Survey. Rated as the Best
Private Bank in the Super Affluent Category in India.
NRI BANKING
Cluster Deposit:
Your NRO Deposit is held in clusters of Re.1, thus allowing you to encash part of the
deposit amount, making it possible for you to withdraw part of the deposit before the
maturity date, while the balance continues to earn interest at the contract rate.
WHOLESALE BANKING
CORPORATES
Corporate Banking reflects HDFC Bank's strengths in providing our corporate clients in India, a
wide array of commercial, transactional and electronic banking products. We achieve this
LARGE CORPORATES
We offer blue chip companies in the India, a full range of client-focused corporate banking
services, including working capital finance, trade and transactional services, foreign exchange
and cash management, to name a few. The product offerings are suitably structured taking into
account a client's risk profile and specific needs. Based on our superior product delivery,
industry benchmark service levels and strong customer orientation, we have made significant
inroads into the formal banking consortia of a number of Indian companies including
multinationals, domestic business houses and prime public sector companies.
Funded Services
Working Capital Finance
Bill Discounting
Structured Finance
Export Credit
Term Lending
Bank Guarantees
Collection of Documents
Forex Desk
Derivatives Desk
Channel Financing
Employees Trusts
Vendor Financing
Tax Collection
Reimbursement Account
Internet Banking
Agricultural Lending
Everyone who is involved in agricultural industry knows that the business is not usual. Each
agribusiness faces different challenges and has unique needs. From the fluctuating cash flows to
the unpredictability of the weather, managing a successful agribusiness requires a distinctive
approach.That's why the HDFC Bank has solutions that are chiefly dedicated to agribusiness.
Funded Services
Funded Services from HDFC Bank are meant to directly bolster the day-to-day working of a
small and a medium business enterprise. From working capital finance to credit substitutes; from
export credit to construction equipment loan - we cater to virtually every business requirement of
an SME.
Non-Funded Services
Under Non-Funded services HDFC Bank offers solutions that act as a catalyst to propel your
business. Imagine a situation where you have a letter of credit and need finance against the same
or you have a tender and you need to equip yourself with a guarantee in order to go ahead. This
is exactly where we can help you so that you don't face any roadblocks when it comes to your
business.
Specialised Services
HDFC Bank is one of the most trusted entities when it comes to specialised services like selling
of precious metals to customers. Under specialised services you can also avail customised
control of your value chain through our internet banking platform.
Value Added Services
There is a plethora of services that we offer under value added services. There's corporate salary
account which ensures smooth payment methods to your staff. You can avail an assortment of
credit cards and debit cards from our merchant services.
Internet Banking
Internet banking is a revolutionary service under the banking sector and HDFC Bank is a
forerunner in providing you with this service. We provide state-of-the-art payment gateway
services to industries and companies in order to ease transaction processing. This in turn
enhances the credibility of your business and makes banking extremely cost-efficient.
Financial Institutions & Trusts
HDFC Bank provides correspondent bank services to Co-operative Banks, Private Banks,
Foreign Banks & RRB's. Banks can leverage HDFC banks branch network , technology and
product capability. We have a wide range of products engineered to suit the needs of the banking
sector this is backed up by a dedicated Relationship Management Team and dedicated servicing
department. Institutions need a bank that uses its financial skills to streamline performance and
build business. Therefore we at HDFC Bank focus on responding to the unique environments of
each and every client, configuring our core capabilities to satisfy those needs within locations or
sectors.
Government Sector
HDFC Bank acts as an active medium between the government and the customers by means of
various services. These services include:
Tax Collection wherein customers can directly pay their taxes like Direct taxes, Indirect taxes
and Sales Tax collections at their local HDFC Bank.
E-Ticketing - Helps the customer by providing him a direct access to book a Railway Ticket
online and get it home delivered.
Opening of L/C's is done by the bank on behalf of Government of India, Mints and Presses, thus
facilitating imports for the Government.
Collection of levies and taxes on behalf of Municipal Corporations i.e. Kalyan -Dombivli
Municipal Corporation, is undertaken by the Bank.
Disbursement of Pension to retired Employees of Central Govt and Defence is directly done by
HDFC Bank along with the disbursement of pension to the members of EPFO (Employees
Provident Fund Organization).
Market Research.
I
PROBLEM DEFINITION/OBJECTIVE
Primary objective:
To study the perception of customers about HDFC Bank via intra products comparison
& How HDFC Bank differentiates its products and services.
Secondary objective:
1. To do a comparative study of various attributes of HDFC Bank products and services.
2. To study the loop holes if any of HDFC BANK.
RESEARCH METHODOLOGY
I) Research Design: Definition "A research design is the arrangement of condition for collection
and analysis of data in a manner that to combine relevance to research purpose with economy in
procedure. The research design helps the researcher organize his ideas in a form whereby it will
be possible for him/her to look for flaws and inadequacies.
Examine the psychographics of potential HDFC Bank users and non users
To judge awareness level HDFC Bank products & services, amongst people.
HDFC Banks' Annual Report and products & services of HDFC bank collected from internet.
The only way this project could have been done was' by collecting primary data from the
common man For this purpose a detailed structured questionnaire was made and tested before
being put to use.
(20-50+) years
Occupations
Sex
Male or Female
Marital Status
Married or Single
101
Data
analysis.
I
FINDINGS:
Question no 1: How long have you been using a product of HDFC?
Output
Statistics
N
Valid
Missing
99
2
3.17
2.00
Mean
Median
Mode
1
2.511
Std. Deviation
Frequen
cy
Valid
Missin
g
<6
months
1
2
3
4
5
6
7
8
9
Total
System
Percent
Valid
Percent
Cumulative
Percent
6.9
7.1
7.1
26
17
14
10
5
7
4
4
5
99
25.7
16.8
13.9
9.9
5.0
6.9
4.0
4.0
5.0
98.0
26.3
17.2
14.1
10.1
5.1
7.1
4.0
4.0
5.1
100.0
33.3
50.5
64.6
74.7
79.8
86.9
90.9
94.9
100.0
2.0
Duration
5.05
%
< 6 months
1
2
3
4
5
6
7
8
9
Missing
2
. 7.07%
0
2
%
7.07%
26.26%
5.05%
10.10%
17.17%
14.14%
The above table shows that from the sample, the maximum number of respondents have started
using HDFC bank from 1 4 years. Having a total percentage of 67.67%.This means that from
last four years HDFC is growing and it has become more familiar to the public in private sector
banking .But if you closely look at the pie-chart you can see the majority of the sample hold an
account with HDFC only for an year.
Question no 2: Tick the most widely used product by you among the following.
Statistics
Valid
Missing
Mean
Median
Mode
Std. Deviation
100
1
4.25
5.00
5
1.282
Frequency
Valid
Dmat
FD
Mutual fund
8
4
8
Credit cards
19
57
4
SB/CA
Loans
Missing
Total
System
Total
Percent
Valid Percent
7.9
4.0
Cumulative
Percent
8.0
4.0
8.0
12.0
7.9
8.0
20.0
18.8
56.4
19.0
57.0
39.0
96.0
4.0
4.0
100.0
100
99.0
100.0
1.0
101
100.0
Histogram
60
50
Dmat
FD
Mutual Funds
Credit Cards
SB/CA/Sal
Loans
Frequency
40
30
57
1
2
3
4
5
6
20
10
19
8
4
0
0
Mean =4.25
Std. Dev. =1.282
N =100
According to the data collected, on which the mean/median / std deviation analysis was run using
the SPSS tool , the median tends to indicate that the most widely used product in the sample size
is SB/CA/Sal a/c . This is indicated in the mean/median table and the histogram .this being an
ordinal scale median is the best measure.(refer to the histogram above)
Here we can also check how gender influences the choice of a product using the SPSS toolCompare means.
Report
Tick the most widely used product by you among the following
Sex
Male
Female
Total
Mean
4.25
4.37
4.27
Std. Deviation
80
19
99
1.307
1.116
1.268
Median
Skewness
5.00
5.00
5.00
-1.456
-1.641
-1.480
From the above table it can be inferred that the score of the two means are approximately similar
so gender does not quite influence the choice of the product. Though if you closely look at the
distribution of the male and female sample collected you can see a considerable difference in the
number but even that does not effect to the choice of the products made.
We can also look at it from a different perspective, which is the ANOVA(Analysis of variance)
H0: There is no significant difference between the two genders in choosing the product.
Against
H1: There is a significant difference between the two genders in choosing the product.
ANOVA Table
Sum of
Squares
Tick the most widely
used product by you
among the following *
Sex
Between
Groups
Within Groups
Total
(Combined)
Mean
Square
df
.215
.215
157.421
157.636
97
98
1.623
F
.133
Here we can conclude that the significance value is considerably more than (0.05) which says
that we can accept H0(null hypothesis).
Hence, there is no influence of gender in the choice of the product.
Sig.
.716
Statistics
N
Valid
100
Missing
Mean
1.16
1.00
1
.707
Median
Mode
Std. Deviation
Skewness
Std. Error of Skewness
Valid
Missing
Total
Strongly dissatisfactory
Dissatisfactory
Satisfactory
Strongly satisfactory
Total
System
-1.640
.241
Frequency
1
4
68
27
100
1
Percent
1.0
4.0
67.3
26.7
99.0
1.0
101
100.0
Valid Percent
1.0
4.0
68.0
27.0
100.0
Cumulative
Percent
1.0
5.0
73.0
100.0
strongly dissatisfactory
dissatisfactory
satisfactory
strongly satisfactory
Missing
4.0
0%
27.00%
68.00%
Mean is almost equal to Median (1=1.16) here in the Q3.So we can conclude by saying the
that most of the customers of HDFC bank are satisfied with the products.
Question no 4: The service of which among the following products do you prefer in HDFC
Statistics
N
Mean
Median
Mode
Std. Deviation
Skewness
Std. Error of Skewness
Valid
Missing
98
3
4.14
5.00
5
1.308
-.749
.244
Valid
Dmat
FD
Mutual Funds
Credit Card
SB/CA
Loans
Total
Missing
Total
System
Frequency
3
14
Percent
3.0
13.9
Valid Percent
3.1
14.3
Cumulative
Percent
3.1
17.3
7.9
8.2
25.5
23
22.8
23.5
49.0
41
9
40.6
8.9
41.8
9.2
90.8
100.0
98
3
97.0
3.0
100.0
101
100.0
Dmat
1
FD
2
Mutual Funds 3
Credit Cards
4
SB/CA/Sal
5
Loans
6
The analysis pertaining to Q4 , where in the mean = 4.14 and median = 5 , reveals that credit
cards and SB/CA/Sal A/C are clearly preferred in HDFC . Also it means to suggest that the
penetration of HDFC in this segment in much higher in the market . The data also suggests
that the most SB/CA/Sal A/C users of HDFC bank prefer the same banks Credit Card . This
also can be seen the HDFC has been successful in penetrating across the requirements of its
customers instead of loosing some of its services to competitors .
Descriptive Statistics
N
Minimum
Basing on what
parameters do you
choose a product
99
Valid N (listwise)
99
Maximum
Mean
Std. Deviation
2.39
1.743
Statistics
N
Valid
Missing
98
3
Mean
4.14
5.00
5
Median
Mode
Std. Deviation
1.308
Skewness
Std. Error of Skewness
-.749
.244
Valid
Dmat
FD
Mutual Funds
Credit Card
SB/CA
Loans
Total
Missing
Total
System
Frequency
3
14
Percent
3.0
13.9
Valid Percent
3.1
14.3
Cumulative
Percent
3.1
17.3
7.9
8.2
25.5
23
41
9
22.8
40.6
8.9
23.5
41.8
9.2
49.0
90.8
100.0
98
3
101
97.0
3.0
100.0
100.0
The service of which among the following products do you prefer in hdfc
dmat
fd
mutual funds
credit card
sb/ca
loans
Missing
9
14
41
23
Again looking at the median ,it being a ordinal scale we can conclude that customers look
from service when they want to choose a bank.You can clearly see that the service has
occupied more that 50% of the sample size,brand and features being the second important
factor for choosing a bank.
Question no 6
Analyze the performance of Credit Cards on the following parameters
Convenient ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Not Convenient
Costly ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Less costly
Efficient ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ __Less Efficient
Aware ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ Not Aware
Low TAT ___ ___ ___ ____ _____ ___ ___ ___ ____ ____ ___ High
Descriptive Statistics
N
Statistic
Minimum
Maximum
Mean
Std.
Deviation
Statistic
Statistic
Statistic
Statistic
Convenient
79
5.59
2.003
Costly
80
4.59
Efficient
80
5.49
Aware
80
TAT
80
Valid N
(listwise)
79
Skewness
Statistic
Kurtosis
Std. Error
Statistic
.271
.184
.535
2.265
-.388
.269
-1.304
.532
1.987
-1.152
.269
.038
.532
5.25
2.053
-.824
.269
-.622
.532
5.01
2.161
-.580
.269
-1.197
.532
Statistics
Convenient
79
22
7.00
Valid
Missing
Median
Costly
80
21
5.00
Efficient
80
21
6.50
Aware
80
21
6.00
TAT
80
21
6.00
Convenient
Frequency
Valid
Not
Convenient(1)
2
3
4
5
6
Convenient(7)
Percent
Valid Percent
Cumulative
Percent
5.9
7.6
7.6
5
3
3
12
5
45
5.0
3.0
3.0
11.9
5.0
44.6
6.3
3.8
3.8
15.2
6.3
57.0
13.9
17.7
21.5
36.7
43.0
100.0
Costly
Valid
Costly(1)
2
3
4
5
6
Less costly
Std. Error
-1.237
Frequency
13
8
Percent
12.9
7.9
Valid Percent
16.3
10.0
Cumulative
Percent
16.3
26.3
3
11
3.0
10.9
3.8
13.8
30.0
43.8
13
4
28
12.9
4.0
27.7
16.3
5.0
35.0
60.0
65.0
100.0
Efficient
Frequency
Valid
Less
Efficient(1)
Percent
Valid Percent
Cumulative
Percent
5.9
7.5
7.5
2
3
5.9
7.5
15.0
1.0
1.3
16.3
7
10
6.9
9.9
8.8
12.5
25.0
37.5
10
40
9.9
39.6
12.5
50.0
50.0
100.0
5
6
Efficient(7)
Aware
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
Not
aware(1)
2
3
4
5
6.9
8.8
8.8
4
5
12
8
4.0
5.0
11.9
7.9
5.0
6.3
15.0
10.0
13.8
20.0
35.0
45.0
6
Aware(7)
6
38
5.9
37.6
7.5
47.5
52.5
100.0
TAT
Frequency
Valid
Low
TAT(7)
6
5
4
3
2
TAT(1)
Total
Percent
Valid Percent
Cumulative
Percent
5.9
7.5
7.5
10
8
9.9
7.9
12.5
10.0
20.0
30.0
5.0
6.3
36.3
10
6
35
80
9.9
5.9
34.7
79.2
12.5
7.5
43.8
100.0
48.8
56.3
100.0
50.0
45.0
40.0
35.0
Convenient
30.0
Costly
25.0
Efficient
20.0
Awareness
TAT
15.0
10.0
5.0
0.0
1
This question gives us a descriptive analysis of the credit cards of HDFC throughout the various
parameters of the credit cards The various tables gives us a n exhaustive but and easy way to
understand the perception of customers with respect to various parameters mentioned in the
question.Now if you look at the Bar-chart we can clearly say that customers look for
convenience as their major parameter in choosing a credit card. But they we can also see that
customers are not very ahppy with the rates of the credit card and they find it costly.This is a
bipolar scale where we are using a 7-point rating scale..
Statistics
N
Valid
Missing
Mean
Std. Error of Mean
7
2.29
.079
Median
Mode
Std. Deviation
Kurtosis
Percentiles
94
2.00
2
.771
25
50
75
.385
2.00
2.00
3.00
Frequency
Valid
Less beneficial
Beneficial
More beneficial
Most beneficial
Total
Missing
System
Total
9
58
18
Percent
Valid Percent
8.9
57.4
17.8
Cumulative
Percent
9.6
61.7
19.1
9.6
71.3
90.4
100.0
8.9
9.6
94
93.1
100.0
7
101
6.9
100.0
_____
_____
Principal amount
_____
_____
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
1
2
3
4
13
4.0
12.9
5.3
17.3
5.3
22.7
18
17.8
24.0
46.7
23
17
22.8
16.8
30.7
22.7
77.3
100.0
75
74.3
100.0
5
Total
Frequency
Valid
2
3
4
5
Total
Percent
18
14
22
25
79
Valid Percent
Cumulative
Percent
17.8
13.9
21.8
24.8
78.2
22.8
17.7
27.8
31.6
100.0
22.8
40.5
68.4
100.0
Frequency
10
6
26
Percent
9.9
5.9
25.7
Valid Percent
13.2
7.9
34.2
Cumulative
Percent
13.2
21.1
55.3
14
20
13.9
19.8
18.4
26.3
73.7
100.0
76
75.2
100.0
Frequency
5
Percent
5.0
Valid Percent
6.5
Cumulative
Percent
6.5
15
14
14.9
13.9
19.5
18.2
26.0
44.2
23
20
77
22.8
19.8
76.2
29.9
26.0
100.0
74.0
100.0
Principal amount
Valid
1
2
3
4
5
Total
Valid
1
2
3
4
5
Total
Features of FD
100%
80%
60%
Principal Amonut
40%
Maturity
Percentages
Execellent
My objective behind formulating this question was to find out whether the customers are happy
with the features offered by HDFC Bank. So while having to do the analysis part we could
analyze via the frequency tables. And my main motive was to find out the poor and the excellent
scale on a 5 point scale. So the graph above gives us a study of only the poor and the excellent
scale. So if you closely look at it you would see that the entire sample size of 100 are happy with
the maturity and payment instructions. And also the excellent bar shows equal distribution o
all the factors, forcing us to conclude that the customers are more or less happy with the FD as a
product
Statistics
N
Mean
Median
Std. Deviation
Valid
Missing
72
29
3.67
4.00
1.035
Valid
Frequency
3
4
Percent
3.0
4.0
Valid Percent
4.2
5.6
Cumulative
Percent
4.2
9.7
3
4
24
23.8
33.3
43.1
24
23.8
33.3
76.4
17
72
16.8
71.3
23.6
100.0
100.0
1
2
Total
(1=Poor, 5=Excellent)
Performance of HSL
4%
6%
24%
1
2
33%
3
4
5
33%
This doughnut area chart show us in terms of percentages as to how much they like or dislike
the performance of HSL (HDFC Securities Limited) on a 5 point rating
scale(1=Poor,5=Excellent).What we can see here is that rating 3&4 have equal
importance(33%) from the point of view customer preference. And 24% of people also have
find it excellent. So the customers are happy with the HSL.
Question no 10: Please rank from 1 to 5 the features that you like about loans in HDFC
TAT
________
Availability
________
Service
________
Rate of interest
_________
Statistics
TAT
85
16
Availability
88
13
Service
86
15
Rate of interest
86
15
Mean
3.44
3.82
3.22
3.40
Median
4.00
4
3.00
5
3.00
3(a)
4.00
4
1.248
4.430
1.375
1.348
Valid
Missing
Mode
Std. Deviation
TAT
Valid
1
2
3
4
5
Missing
Total
System
Total
Frequency
5
19
Percent
5.0
18.8
Valid Percent
5.9
22.4
16
24
21
85
15.8
23.8
20.8
84.2
18.8
28.2
24.7
100.0
16
101
15.8
100.0
Cumulative
Percent
5.9
28.2
47.1
75.3
100.0
Availability
Valid
1
2
3
4
5
43
Total
Missing
Total
System
Frequency
7
Percent
6.9
Valid Percent
8.0
Cumulative
Percent
8.0
20
20
14
26
19.8
19.8
13.9
25.7
22.7
22.7
15.9
29.5
30.7
53.4
69.3
98.9
100.0
1.0
1.1
88
13
101
87.1
12.9
100.0
100.0
Service
Valid
1
2
3
Frequency
11
17
Percent
10.9
16.8
Valid Percent
12.8
19.8
Cumulative
Percent
12.8
32.6
23
22.8
26.7
59.3
12
23
11.9
22.8
14.0
26.7
73.3
100.0
86
15
85.1
14.9
100.0
101
100.0
4
5
Total
Missing
Total
System
Rate of interest
Valid
Missing
Total
1
2
3
4
5
Total
System
Frequency
10
15
14
25
22
86
15
Percent
9.9
14.9
13.9
24.8
21.8
85.1
14.9
101
100.0
Valid Percent
11.6
17.4
16.3
29.1
25.6
100.0
Cumulative
Percent
11.6
29.1
45.3
74.4
100.0
Performance of Loans
Percentages
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Rate of Interest
Service
Availability
TAT
Poor
Good
Execellent
A similar interpretation like Q8,but here I have amalgamated all the scales from (1-5).Here
we can see that service is the most important factor and the customers are not happy with the
service provided by the loans department in HDFC occupying major chunk of the bar in the
poor.And in the excellent and very god bar u can see the arte of interest and TAT occupying
most of the area.So we can conclude saying the loans department need to work hard with the
service they give to their customers.
Question no 11:Rate on a 5point rating scale your preferences regarding the
Savings/Current A/C
Accessibility
_______
Flexibility
_______
Features
________
Service
________
In principal components analysis and factor analysis one wishes to extract from a set of p
variables a reduced set of m components or factors that accounts for most of the variance in the p
variables. In other words, we wish to reduce a set of p variables to a set of m underlying super
ordinate dimensions.
These underlying factors are inferred from the correlations among the p variables. Each
factor is estimated as a weighted sum of the p variables. The ith factor is thus
Fi Wi 1X 1 Wi 2 X 2 Wip X p
One may also express each of the p variables as a linear combination of the m factors,
X j A1j F1 A2 j F2 Amj Fm U j
Where, Uj is the variance that is unique to variable j, variance that cannot be explained by any of
the common factors. FA simply reduces a set of p variables to m components or factors prior to
further analyses on those m factors.
From 9 variables we can extract 9 components. This will involve solving 9 equations with 9
unknowns. The variance in the correlation matrix is repackaged into 9 Eigen values. Each
Eigen value represents the amount of variance that has been captured by one component Eigen
values.
Each of the 9 variables variance is standardized to one. With 9 variables there is 10x1 =
9variance to distribute. The principal components extraction will produce 9 components which
in the aggregate account for all of the variance in the 9 variables. That is, the sum of the 9 Eigen
values will be equal to 9, the number of variables. The proportion of variance accounted for by
one component equals its Eigen value divided by 9.
Total Variance Explained
Component
Initial Eigenvalues
Total
3.497
1.931
1.015
% of Variance
38.859
21.457
11.273
Cumulative %
38.859
60.316
71.589
4
5
6
7
8
.672
.518
.440
.399
7.471
5.756
4.885
4.431
79.060
84.816
89.701
94.131
.293
3.256
97.388
.235
2.612
100.000
1
2
3
Total
3.497
1.931
1.015
% of Variance
38.859
21.457
11.273
Cumulative %
38.859
60.316
71.589
Deciding on how many components to retain rule of thumb is to retain only components with
Eigen values of one or more. That is, drop any component that accounts for less variance than
does a single variable.
We can infer from the table that 3 components have Eigen values > 1
So there can be three factors or principal components.
Total of 71.589% variation is explained by these four factors.
Component Matrix
Component
Accessibility
Flexibility
Features
Service
AQB
PAP-Cheque Book
Sweep in facility-FD
Free ATM transactions
Net Banking
1
.635
.646
.700
.652
.267
.638
.706
.653
.599
2
-.545
-.584
-.402
-.431
.170
.408
.554
.470
.471
3
-.085
-.197
.055
.242
.923
-.055
-.042
-.189
-.121
The entries in this matrix, loadings, are correlations between the components and the
variables. Since the two components are orthogonal, these correlation coefficients are also
X j A1 j F1 A2 j F2 A3 j F3 U j
beta weights, that is,
, thus A1 equals the number of
standard deviations that Xj changes for each one standard deviation change in Factor 1.
If we happen to look at the 1st component we can see that the factors which are positively
loaded are the ones which are highly loaded among the three components.
The variables loaded (positively) well on the first component, sweep-in facilityFD
Features,Free ATM transactions, Service
The second component is loaded by Net Banking and Payable at Par(PAP) cheque book.
The third component is loaded positively by AQB,
Component 1 seems to reflect that the workings of the savings account accounts to easy
accessibility
Component 2 seems to the various features given by the Bank through flexible transactions.
Conclusion:
While choosing a bank for a savings account the customers look for accessibility ,flexibility,
feartues.
And the factors contributing to these are-Sweep in facility-FD, Free ATM transactions, Net
Banking, PAP , AQB and Service.
Now, incorporating the Q2 (Tick the most widely used product by you) and the age
group of the collected sample, we test whether there is a correlation between the two
variables?
We now use the cross tabulation and the chi-square (test for independence),so we have the
cross tabulation
Tick the most widely used product by you among the following * Age Cross tabulation
Under 18
Dmat
Count
Expected Count
% within Tick the most
widely used product by
you among the following
Mutual Fund
Age
between
25 to 35
Total
between 35
to 50
8
0
4.0
1.5
8
8.0
.0%
.0%
100.0%
16.3%
.0%
.0%
8.1%
.0%
0
.7
8.1%
1
1.5
.0%
0
.6
.0%
2
.2
8.1%
3
3.0
.0%
.0%
33.3%
.0%
66.7%
100.0%
% within Age
.0%
.0%
2.0%
.0%
28.6%
3.0%
% of Total
.0%
0
.1
.0%
3
1.9
1.0%
4
4.0
.0%
1
1.5
2.0%
0
.6
3.0%
8
8.0
.0%
37.5%
50.0%
12.5%
.0%
100.0%
.0%
13.0%
8.2%
5.3%
.0%
8.1%
Count
Expected Count
% within Tick the most
widely used product by
you among the following
Count
Expected Count
% within Tick the most
widely used product by
you among the following
% within Age
0
.1
0
1.9
.0%
.0%
100.0%
.0%
.0%
.0%
0
.0
between
50 to 75
0
.6
% within Age
% of Total
FD
between
18 to 25
Credit Cards
% of Total
Count
Expected Count
% within Tick the most
widely used product by
you among the following
% within Age
% of Total
SB/CA
Count
Expected Count
% within Tick the most
widely used product by
you among the following
% within Age
% of Total
Loans
Count
Expected Count
% within Tick the most
widely used product by
you among the following
% within Age
% of Total
Count
Expected Count
% within Tick the most widely used
product by you among the following
% within Age
% of Total
.0%
3.0%
4.0%
1.0%
.0%
8.1%
1
.2
5
4.4
11
9.4
2
3.6
0
1.3
19
19.0
5.3%
26.3%
57.9%
10.5%
.0%
100.0%
100.0%
21.7%
22.4%
10.5%
.0%
19.2%
1.0%
0
5.1%
14
11.1%
23
2.0%
15
.0%
5
19.2%
57
.6
13.2
28.2
10.9
4.0
57.0
.0%
24.6%
40.4%
26.3%
8.8%
100.0%
.0%
60.9%
46.9%
78.9%
71.4%
57.6%
.0%
0
.0
14.1%
1
.9
23.2%
2
2.0
15.2%
1
.8
5.1%
0
.3
57.6%
4
4.0
.0%
25.0%
50.0%
25.0%
.0%
100.0%
.0%
.0%
1
4.3%
1.0%
23
4.1%
2.0%
49
5.3%
1.0%
19
.0%
.0%
7
4.0%
4.0%
99
1.0
23.0
49.0
19.0
7.0
99.0
1.0%
23.2%
49.5%
19.2%
7.1%
100.0%
100.0%
1.0%
100.0%
23.2%
100.0%
49.5%
100.0%
19.2%
100.0%
7.1%
100.0%
100.0%
The cross tabulation above is certainly exhaustive but if you look at it closely you can see
that across all age groups w can find the proportion of SB/CA/Sal A/C to be the highest with
the age group 25yrs-35yrs having the highest SB/CA/Sal A/C holders
Bar Chart
Age
25
Under 18
between 18 to 25
between 25 to 35
between 35 to 50
between 50 to 75
Count
20
15
10
0
Dmat
FD
SB/CA
Loans
Chi-Square Tests
Value
Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear
Association
N of Valid Cases
Asymp. Sig.
(2-sided)
df
35.788(a)
31.632
20
20
.016
.047
.067
.795
99
Null hypothesis:
H0: There is no correlation between the two variables (the age and the choice of products)
Against
H1: There is a significant correlation between the two variables (the age and the choice of
products)
The chi-square measures test the hypothesis that the row and column variables in a cross
tabulation are independent . A low significance value (typically below 0.05) indicates that
there may be some relationship between the two variables.So as our significant value is
0.16,which is not lower than the significant value we cannot say that there is a relation
between the age and the choice of the product so we reject our null hypothesis.
Question no 15:Rate on a scale of 5 the comfort zone of customers in using a HDFC
product.
Descriptives
N
Under 18
between 18 to 25
between 25 to 35
between 35 to 50
between 50 to 75
Total
Mean
Std. Deviation
Std. Error
1
21
46
2.00
3.71
3.70
.
1.189
1.227
.
.260
.181
Lower Bound
.
3.17
3.33
Upper Bound
17
3.35
.786
.191
2.95
3.76
7
92
3.86
3.63
.378
1.107
.143
.115
3.51
3.40
4.21
3.86
.
4.26
4.06
ANOVA
Between Groups
Within Groups
Sum of
Squares
4.670
106.764
df
4
Mean Square
1.168
87
1.227
F
.951
Sig.
.438
Looking at the descriptive we can see that the means of the ages groups 18-25yrs & 2535yrs
Are very close, hence said they have low varience.So if we run Students F-test the Fstatistic would compute the sample variances. Even the mean plot below clearly shows this.
H0:1= 2(variance of ages group 18-25yrs is equal to variance of 25-35yrs )
Against
3.5
2.5
2
Under 18
between
18 to 25
between
25 to 35
between
35 to 50
between
50 to 75
Age
Between Groups represents variation of the group means around the overall mean. Within
Groups represents variation of the individual scores around their respective group means. Sig
indicates the significance level of the F-test. Small significance values (<.05) indicate group
differences.Hence if u look at the significance vakue in the table you can see that the value is
greater than(0.05) which shows that there is no group difference between the two samples(1825yrs & 25-35yrs). So we accept H0(null hypothesis).
Question no 16: The merger with Centurion Bank of Punjab has made the workings of
HDFC
more flexible and easily accessible to customers.
Strongly Agree
Strongly Disagree
Agree
Disagree
Merger with CBP made workings of HDFC more flexible and easily accessible to customers
Valid
strongly dissatisfactory
dissatisfactory
satisfactory
strongly satisfactory
Total
Missing
System
Total
Frequency
2
Percent
2.0
Valid Percent
2.1
Cumulative
Percent
2.1
2
68
24
2.0
67.3
23.8
2.1
70.8
25.0
4.2
75.0
100.0
96
95.0
100.0
5
101
5.0
100.0
20.0
10.0
0.0
strongly
dissatisfactory
satisfactory
Parameters
The merger of HDFC with CBP has satisfied the customers to 67.3% which ha occupied more
than 50% of the sample.
Question no 18: A bank that you would prefer other than HDFC
ICICI
Andhra Bank
SBI
IDBI
ING Vysa
ICICI
IDBI
Andhra
ING
age
between
25 to 35
17
.0%
17.2%
58.6%
10.3%
13.8%
100.0%
% within age
.0%
21.7%
34.7%
15.8%
57.1%
29.3%
% of Total
.0%
0
5.1%
1
17.2%
7
3.0%
1
4.0%
0
29.3%
9
.0%
11.1%
77.8%
11.1%
.0%
100.0%
% within age
.0%
4.3%
14.3%
5.3%
.0%
9.1%
% of Total
.0%
0
1.0%
3
7.1%
5
1.0%
3
.0%
2
9.1%
13
.0%
23.1%
38.5%
23.1%
15.4%
100.0%
.0%
.0%
13.0%
3.0%
10.2%
5.1%
15.8%
3.0%
28.6%
2.0%
13.1%
13.1%
12
.0%
25.0%
25.0%
41.7%
8.3%
100.0%
.0%
.0%
1
13.0%
3.0%
11
6.1%
3.0%
17
26.3%
5.1%
7
14.3%
1.0%
0
12.1%
12.1%
36
2.8%
30.6%
47.2%
19.4%
.0%
100.0%
100.0%
1.0%
1
47.8%
11.1%
23
34.7%
17.2%
49
36.8%
7.1%
19
.0%
.0%
7
36.4%
36.4%
99
1.0%
23.2%
49.5%
19.2%
7.1%
100.0%
100.0%
1.0%
100.0%
23.2%
100.0%
49.5%
100.0%
19.2%
100.0%
7.1%
100.0%
100.0%
Under 18
0
Count
% within which bank
would you prefer
Count
% within which bank
would you prefer
Count
% within whcich bank
would you prefer
% within age
% of Total
Count
% within whcich bank
would you prefer
SBI
% within age
% of Total
Count
% within whcich bank
would you prefer
% within age
% of Total
Count
% within which bank would you
prefer
% within age
% of Total
between
18 to 25
Total
between
35 to 50
between 50
to 75
3
4
29
Which bank
would you
prefer
ICICI
IDBI
ANDHRA
ING-VYSA
SBI
Total
Under 18
0
between 18
to 25
5
Age
between 25
to 35
17
between 35
to 50
3
between 50
to 75
4
Total
29
13
0
1
3
11
3
17
5
7
1
0
12
36
23
49
19
99
Bar Chart
Age
20
Under 18
between 18
between 25
between 35
between 50
to
to
to
to
25
35
50
75
Count
15
10
0
ICICI
IDBI
ANDHRA
ING-VYSA
SBI
Yet a different way to analyze the competition of HDFC bank with the other competitors in
the market. Through this question I wanted to see which is the other bank that the HDFC
users prefer so that I could conclude a specific bank and tell the HDFC to use a particular
strategy where it could over come its loop holes. And with a combined effect of age with this
question we can figure out which target group to use which strategy to survive the
competition. So in this case you can see out of a sample size of 101 SBI has a frequency of
36 with ICICI being second having a count of 29.
The spread of HDFC Bank in the corporate sector (private&public)
This is the study of the various sectors tapped by HDFC bank in the city .All the sectors are
broadly categorized into 5 categories below. The column chart would help us understand
where and in which sector the bank is doing good.(Refer to the Excel in the Annexure).We
even have a segregation of all the various products that the corporates hold with HDFC
bank. A product wise bifurcation is shown in the excel sheet.(Refer to the Annexure) CSRM
Products.xls
Category
Telecom
Financial Services
Central Government
Pharmaceuticals
Others
Total
Number
207
499
1908
1024
456
4094
Percentages
5.00%
12.10%
46.60%
25.00%
11.10%
100.00%
50.00%
45.00%
40.00%
35.00%
Telecom
30.00%
Financial Services
25.00%
20.00%
Central Government
15.00%
Others
Pharmaceuticals
10.00%
5.00%
0.00%
Percentages
The graph above shows us that the HDFC has been successful in spreading across all the
central government sector. This tell us that this bank has been able to tap the important sector
with a 46.60% with the pharmaceutical companies following the trend with a 25%
RECOMMENDATIONS
More aggressive sale is needed for professors, lecturers, and staff members who the best
customer of savings accounts. A Special students' savings account with AQB of fewer
amounts could be launched Savings account for working professionals and self employed
youths could be started with facilities like free registration in top business consultancies,
job consultancies, hassle-free personal loans, free demat account and discounted
membership in some reputed clubs.
Ensure the best after sale services by replacing the faulty ones immediately after getting
complain.
A group promotional activity aiming, encouraging card holder to use their card to its
fullest should be undertaken.
With every purchase, card holders be awarded with some credit points and on the end of
every quarter , special gifts should be given or discount offers on some items produced by
some company can be given, which will be sponsored by the producer, the shopkeeper
and the banker.
Only 101 questionnaires were filled in different age and occupation groups due to time
constraint.
Combining question 1 and 2 it becomes obvious that most people are satisfied about the
SB/CA /Sal A/C of HDFC. The interpretation doesnt reveal the satisfaction of other
products.
Since 70% of my sample are Sal A/C holders so its wrong to conclude that very few
people use FD, Mutual Fund, Dmat.
Since my study did not include the income of the people I was not able to categorize the
use of the product with the income group and study if any correlation existed.
Swot Analysis.
SWOT ANALYSIS
In applying the SWOT analysis it is necessary to minimize or avoid both weaknesses and threats
of HDFC bank. Weaknesses should be looked at in order to convert them into strength. Like
wised, threat should be converted into opportunities. Lastly, strengths and opportunities should
be matched to optimize the potential of HDFC bank.
Strength:
Low average loan to value ratio & debt averse nature of borrowers.
The bank has the power attorney of the client and executes on his/her behalf once it
gets written instructions from its clients.
It offers custodial services which will include services such as receiving dividend
of shares and other entitlements such as buyback proposals.
Offers free Gold International Debit card, a free International Titanium card or a free
international Gold Credit card.
It offers e-broking
As a preferred customer you are entitled to a waiver of up to Rs. 2000 per annum on a
host of service charges like
Demand Draft/ Managers Cheque charges
Inter-branch funds charges
Stop payment charges
Cheque return/collection charges
DD cancellation charges
Hold mail charges
Duplicate statement charges
Certificate of balance charges
Recovery of old records charges
FIRC charges
.
Weakness:
The bank does not charge any fixed fees, it earns commission on the products the
customer buys.
Door step banking available only twice a month and only in metros.
Opportunity
Can target to the small investors not only in urban areas but also to the rural area.
Can trap the students segment by providing a very low AQB or Zero balance.
HDFC Bank can have a professional savings account with the following benefits.
A Dmat account free with every current & savings accounts (without any registration fee
and stamp fee)
Free membership facility to the top rated club members in India.
Threats
As third party cash deposits is not accepted there is a fear that HDFC bank may loose
some customers.
Performance indicators
Commonly-used measures to asses the performance of the banking sector are: Return on Asset
(ROA), Operating Profit Ratio (OPR), Net Interest Margin (NIM), Operating Cost Ratio (OCR)
and Staff Expenditure Ratio (SER). The first-two are generally considered profitability
measures, while the others, the efficiency indices.
Apart from the overall improvement across the board, another important
criterion to evaluate the success story is to check whether the competitive force has led to
any convergence in the performance of different ownership groups in the postliberalization period. Exposure to the competitive forces is often argued as a panacea to
shake poorly performing banks out of their slumber. Although the public banks compared
poorly with private banks during the initial period , they made a significant improvement
in the latter period by responding well to the new challenges of competition and
consolidation , mostly following a gradual and cautious approach . The pay off is well
reflected in the increase in their ROA, OPR and NIM. Some possible reasons for the
better performance of public banks could be
The market discipline imposed by the listing of most public sector banks has also
probably contributed to this improved performance; and
The reform measures have changed their business strategies particularly greater
diversification of non-fund based business and emergence of treasury and foreign
exchange business.
The study reveals that the OPR across four ownership groups tend to converge. The NIM
tends to converge across private and public sectors while the OCR continues to remain
significantly different across ownership groups.
Conclusion.
Conclusion
The SWOT analysis shows the competitive strategy of HDFC bank especially in
widening its networks, continuous up gradation of technology (Fine wire by i-flex) for reduction
in OCR and its specific geographical(Rural banking),demographical strategy will bring to serve
as a best bank in India.
The Competitor Analysis show that it has to focus more to increase its NIM. The percentage of
net IPA and capital adequacy ratios are very good relative to its competitors.
The survey throws light on various Issues that the customer faces in the market.
Analyzing the findings it can be said that good customer relationship raises awareness among the
people. There are tough competitions and thus there exists a lot of room to improve so as to
become the market leader from all aspects. The only thing is the making of and implementation
of the proper strategy in the best effective way. By understanding the steps of competitors before
they were implemented is the way lead to the market.
The HDFC Bank believes in adopting and adhering to the best corporate governance practices
and continuously benchmarking itself against each such practices in the industry. The Bank
understands and respects its fiduciary role and responsibility to shareholders and strives hard to
meet their expectations. I believe that the best board practices. Transparent disclosures and
shareholder empowerment are necessary for creating shareholder value. The cardinal principles
such as independence, Accountability, responsibility, transparency ,fair and timely disclosures,
credibility serve as the means for implementing the philosophy of corporate governance in letter
and in spirit. The banks employees are very friendly among their coordinates and also to their
customers.
BIBLIOGRAPHY
D. Websites:
www.hdfcbank.com
www.icicibank.com
www.utibank.com
www.sbi.com
www.google.com
www.kotak.com
www.yahoofinance.com
Annexures
QUESTIONNAIRE
1. How long have you been using a product of HDFC__________
2. Tick the most widely used product by you among the following.
Dmat/Hsl A/c
FD
Mutual Fund
Credit Cards
SB/CA/Sal A/C
Loans
Dissatisfactory
Satisfactory
Strongly Dissatisfactory
4.The service of which among the following products do you prefer in HDFC
(Tick as many as below)
Dmat/ HSL A/c
FD
Mutual Fund
Credit Card
SB/CA/Sal A/c
Loans
Features
Market Value
Brand
Accessibility
More Beneficial
Beneficial
Most Beneficial
_____
_____
Principal amount
_____
_____
________
Availability
________
Service
________
Rate of interest
_________
11. Rate on a 5point rating scale your preferences regarding the Savings/Current A/C
Accessibility
_______
Flexibility
_______
Features
________
Service
________
13.A Current(CA) A/c provides you with the reach and flexibility that your business
demands.
Strongly Agree
Strongly Disagree
Agree
Disagree
Strongly Disagree
Agree
Disagree
16.The merger with Centurion Bank of Punjab has made the workings of HDFC
more flexible and easily accessible to customers.
Strongly Agree
Strongly Disagree
Agree
Disagree
17.Tell us one thing that you would want to add to the functionality of the HDFC
Bank.
IDBI
Andhra Bank
ING Vysa
SBI
Personal Information
Name:
Age:
Ph:
Email id:
Sex: M
Excel Sheets
To refer to the excel sheets of the various products owned by the corporates in
and around Visakhapatnam and the sector wise classification of the products.
Please follow the hyper link below.
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