GROUP NO: 13

www.itsmybasket.weebly.com

Course Code: MKT511

Course Title: DIGITAL MARKETING

Course Instructor: Mr. RAHUL SHARMA

Academic Task No.: CA2

Academic Task Title: WORKSHOP ON DIGITAL MARKETING

Date of submission: 25-02-15

Date of Allotment:17-02-15
Students Roll no: B12,B13,B15,B20
Evaluation Parameters:

StudentsReg.no:11407109,11407174,11407272,11408275

Learning Outcomes: Came to know about the research designing.

Declaration:
I declare that this Assignment is my individual work. I have not copied it from any other students work
or from any other source except where due acknowledgement is made explicitly in the text, nor has any
part been written for me by any other person.
Students Signature:
G.Hemanth kumar
A.dileep kumar
Anurag guptha
Vijay kumawat

Evaluators comments (For Instructors use only)

General Observations

Suggestions for Improvement

Best part of assignment

Evaluators Signature and Date:

Marks Obtained: _______________

Max. Marks: _____________

GROUP NO: 13

www.itsmybasket.weebly.com

Key words we used to improve the search engine ranking of the website are as
follows:

1. Grocery shopping
2. Fresh fruits
3. Fresh vegetables
4. Grocery offers
5. Online grocery
6. My basket

GROUP NO: 13

www.itsmybasket.weebly.com

GROUP NO: 13

www.itsmybasket.weebly.com

Where and why we used this keywords:

1. Grocery shopping:
This keyword is used in many places of the website. Mainly we
used the word grocery in the title of the website itself and also we
have posted many customer comments in our home page in which
we posted this word many times and because this is the main word
which involves in our business and our business is all about
groceries and that is the main reason why we used this word these
many times.

2. Fruits & Vegetables:

This keyword also used in many places of the website. Mainly we
used this keyword because groceries is all about fruits &
vegetables
And if anyone enters as fruits and vegetables in
their search engine then we should get our website to them so we
used this keyword.

3. Grocery offers:
This is the main keyword which we used in our website and the
places in which we used this keyword is mainly in the customer
comments in which we put on the main page and many of our
customers also commented on the grocery offers which we are
giving them so this also a reason for the usage of this word as our
meta keyword.

GROUP NO: 13

www.itsmybasket.weebly.com

4. Online Grocery:
This keyword we used in many pages almost all the pages in our
website and also the main heading and main texts also consists of
this keyword and the reason behind this is that our main objective
that is to sell online groceries and our site is all about that and now
a days many of the customers are buying their groceries online so
almost 90% of the customers will type this word as their 1st trail
then our website should be visible to them and hence we used this
word.

5. My Basket:
This is the most important keyword which we used in the website
and we used this word in our website title itself as ITS MY
BASKET because this is the main slogan of us as to fill your
basket which we deliver to the customers. As we published the
product in many ways such as in social networks all our regular
customers are attracted mostly to this word in their search engines

We are only selling single product called GROCERIES in a single service page.
So we only mentioned the keywords which were totally used in the website and in
all pages available in the site.

Thank you!!

By
G.Hemanth kumar - 10
A.Dileep kumar - 10
Anurag Gupta- 10

GROUP NO: 13

www.itsmybasket.weebly.com
Vijay Kumawat - 07