A SUMMER INTERN REPORT

ON

U-TURN
INDORE
Submitted in partial fulfilment for the award of the degree
Bachelor of Business Administration
Prestige Institute of Management & Research, Indore

Submitted by,
Rohan Khandelwal

BBA Semester V
Guided by
PROF:Sharda HAryani
Faculty PIMR

DECLARATION BY THE CANDIDATE

I the undersigned solemnly declare that the summer internship report

entitled A study of MARKETING STRATEGIES is based on my own work
carried out during the course of my study under the supervision of Mr.
SHRIVARDHAN MANDHANYAN
I assert that statements made and conclusions drawn are an outcome of
my bonafide work. I further declare that to the best of my knowledge and
belief the report does not contain any part of this work which has been
submitted for the award of BBA degree or any other
degree/diploma/certificate in this University or any other University of India
or abroad.

AARADHYA JAIN

DATE : 30th June 2015

TO WHOMSOEVER IT MAY CONCERN

This is to certify that AARADHYA JAIN of BBA V Semester has

successfully completed summer internship for a period of 4 weeks from 1st
June to 30th June , 2015 with UTURN
in the MARKETING
DEPARTMENT OF U-TURN STORE

As per our working and reporting standard he has performed exceptionally

well during the training programme.

We wish him all the success for his future.

Shrivardhan Mandhanyan
Owner
U TURN STORE

ACKNOWLEDGEMENT

I take this opportunity to express my profound gratitude and deep regards

to my guide Mr. Shrivardhan mandhanyan for his exemplary guidance,
monitoring and constant encouragement throughout the course of this
training. The help and guidance given to me by him shall carry me a long
way in the journey of life on which I am about to embark.

Lastly, I am thankful to staff of U-TURN for answering my each query

regarding the process of the company. I am obliged to the staff members
for the relevant information provided by them in their respected fields. I am
grateful for their cooperation during the period of my assignment.

I am making this project not only for marks but also to increase my
knowledge.

THANKS AGAIN TO ALL WHO HELPED ME.

EXECUTIVE SUMMARY/ PREFACE

Dont find customers for your product, find products for your customer. In
todays highly competitive business environment placing the right people in
the right position is very critical for the success of any organization.
I am privileged to be one of the student who got an opportunity to do my
training with U-TURN. My involvement in the project has been challenging
and has provided me a platform to leverage my potential in the most
constructive way to learn things practically.
I got to learn, how to deal with the customer, how to place the orders and
increase the sales which was suitable best to my company.

INTRODUCTION TO U-TURN INDORE

U-TURN INDORE is a certified distributor of multibrand clothing for

men and kids . Founded in 2013.
In India there is wide range of multi brand stores offered by different
companies UTURN has come with more than 80 international brands
in clothing with attractive selling strategies. In todays scenario multi
brand store is a need of customers , taking this need in consideration
UTURN offers complete range of men and kids wear .
WE OFFER :
A.MENS WEAR
1 TROUSERS
2 SHIRTS
3 TSHIRT
4 DENIM
B. KIDS WEAR

CONTENT

Company study: Industry study

Company introduction
Companys goals and objective
Organization structure
Products and services
Project
Introduction
My Work
Statement of problem
My learning
SWOT

INDUSTRY STUDY

Retailing in India is one of the pillars of its economy and accounts for about 22 percent of its GDP. [1][2] The
Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by
economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people
Market Reach in 2011 and Notes[41]

Indian Retail Group

Pantaloon Retail

65 stores and 21 factory outlets in 35 cities, 2 million square feet space

Shoppers Stop

51 stores in 23 cities, 3.2 million square feet space

Spencers Retail

200 stores in 45 cities, 1 million square feet space

Reliance Retail

708 mart and supermarkets, 20 wholesale stores in 15 cities, 508 fashion and
lifestyle
1206 crore (US$190 million) per month sales in 2013[42]

Bharti Retail

74 Easyday stores, plans to add 10 million square feet by 2017

Birla More

575 stores nationwide

Tata Trent

59 Westside mall stores, 13 hypermarkets

Lifestyle Retail

15 lifestyle stores, 8 home centers

Future Group

193 stores in 3 cities,[43] one of three largest supermarkets retailer in India by sales
916 crore (US$140 million) per month sales in 2013[42]

Marketing of two or more similar and competing products by the same firm under different and unrelated
brands. While these brands eat into each others' sales (see cannibalism), multi-brand strategy does have
some advantages as a means of
(1) obtaining greater shelf space and leaving little for competitors' products,
(2) saturating a market by filling all price and quality gaps,
(3) catering to brand-switchers users who like to experiment with different brands, and
(4) keeping the firm's managers on their toes by generating internal competition.

COMPANYS PROFILE

As a distributor of more than 80 international brand we work as a mediator

between the company and coustomer.
U-TURN

indore come into existence in year

2013 march serving the

whole indore city with more than 80 international brand at one store from a
French collection to jack n jones of clothing with low to high prices. We
provides best offers to the coustomer
As market is growing , it has come up with new competitors and our major
competitors are jade blue, pantaloons and Westside .

GOALS AND OBJECTIVES

Introducing customers to modern fashion clothes
Providing international brands at lower prices
Market share maximizes

 Sales maximization
Keeping people updated
Providing quality product

COMPANY STRUCTURE
U-TURN is a sole propritership firm as the owners work at administration level
managing a number of employees that includes

1 accountant
2 team of promoters
3. team of sales persons
4. auditor
5. sales manager
Our team comprises following members:

Charted accountant
Sales specialist
Marketing specialist
And a business advisor

ORGANISATIONAL STRUCTURE

OWNER

manager

sales head

head
promotor

showroom
manager

charted
accountant

Employees

Employees

sales staff

Employees

MARKETING STRATEGIES
Hoarding near main areas in the city


Discount and sale offers for customer attraction

Brand endorsed by Hollywood and bollywood actors

The company always come with new sales promoting strategies

PROJECT INTRODUCTION

Being a distributor of a well known 80 international brand we need to deal

with some standard rules that may be number of staff timely delivery,
proper account records for that an effective human resource management
is needed.

HUMAN RESOURCE MANAGEMENT :

The process of hiring and developing employees so that they become
more valuable to the organization.
Human Resource Management includes
conducting job analyses, planning personnel needs, recruiting the rig
ht people for the job, orienting
and training, managing wages and salaries, providing benefits and inc
entives, evaluating performance, resolving disputes, and
communicating with all employees at all levels. Examples of
core qualities of HR management are extensive knowledge of
the industry, leadership, and effective negotiation skills.

OBJECTIVES :

To recruit best employees for organization

Training and development of employees
To help the organization to reach its goals
To ensure effective utilization and maximum development of human resource
To ensure respect for human beings
To identify and satisfy the need of individuals
To ensure the reconciliation of individual goals with those of organization
To achieve and maintain the high morale among employees
To provide the organization with well trained and well motivated employees
To increase the fullest the employees job satisfaction and self actualization
To develop and maintain a quality of work life
To be ethically and socially responsible
To develop overall personality of each employee as its multidimensional aspect
To enhance employees capabilities to perform present jobs
Fair remuneration

MY WORK
During the internship my work was to
Increase the sales

Generate more demand from coustomer

Promote new brands in store
Process :
Demand of the
customer

we will provide
information about
brand of the
product and rates

Confirmation by
the customer

Order confirmation

than will give the

bill for payment

Explanation

Decline by
customer

will suggest
another brand
according to the
need

As mentioned in the above process we visited different customers, introducing the

international brands to the customers their features .
All this work was under a senior person who guided me in completing my task.

Statement of problem
The human resource thought to be the core of any organization or business. It is
most difficult resource to deal with.

the most

tough job was to convince the customer

to order the good

quality branded clothes which are costly compare to local brands .

There is certainly a need of developing brand image of the company in the
market because of competitive market.
Company is having good organizational structure still there is a lack of
communication between owner and employees.

Still the job was very enjoyable and I learned so much.

My learning

Every endeavor undertaken to accomplish challenging goals, can only be

successful under the experienced and encouraging guidance. I am privileged to
have undergone training at UTURN

Following are the point that I have learned

be polite when you talk

hear others point of view as well
dont stuck with your point
be positive
To be punctual
Work as a team

Learn about Marketing, types of marketing, importance.

S.W.O.T ANALYSIS
STRENGHT:

Efficient workforce.
Prompt and reliable services.

Ethical business practices.

WEAKNESS:

Limited market: As company deal with only one state .

Experience: As company is established in 2013 hence they have less experience.

OPPORTUNITY :

New and fashionable branded clothes

To open stores in more city or near by areas

THREAT:

Competition is very high

Fashion gets outdated
Offers Only for mens and kids only

SUGGESTIONS

More local promotion can be done.

Company can train their employees for better promotion.
Give proper attention to the customer in the showroom
Order can be taken online.

Communication gap can be filled by a proper organizational structure, on each

level every employee should have some authority which help them in making

decision at right time.

Company can consistently put his effort for brand building and development for
prospective future to cater the growing demand . Firm should promote their
products via social networking sites, products trade etc.

CONCLUSIONS

After the completion of industrial training we enhanced competencies and

competitiveness in our respective area of specialization. We tried to relate the
experience in the workplace with knowledge learned in the institute and applied
the knowledge on the job under supervision.

Here, we gained the experience and knowledge that can be used for suitable ob
without delay after studies.
We learn to hone soft skills appropriate to the work environment. Also get
improvised in communication skills. We assessed career ability, knowledge and
confidence as well as enhanced our marketability to be more competitive.
With experience, knowledge and skills acquired during industrial training we will
be better prepared to face working world.

REFERENCE

www.wikipedia.com
www.google.com
Human resource management adwin flippo.