MC090201273: Muhammad Nasir Azeem

MC090201273 : Muhammad Nasir Azeem 48
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Quiz Start Time: 08:48 PM
Question # 1 of 25 ( Start time: 08:48:41 PM

Total Marks: 1
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The important characteristics that affect pricing are ____________, distinctiveness, and the stage in the
product lifecycle.
Select correct option:
Affordability
Perishability
Elasticity
Penetration
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Publics including workers, managers, volunteers and the board of directors show which of the
following publics?
Citizen-action publics
Local publics
General publics
Internal Publics

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What is the initial stage in the development of an advertising campaign?
Setting the budget for advertising
Identifying and analyzing the target audience
Defining the advertising objectives
Creating the advertising platform

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Which of the following product is MOST likely be purchased through routine decision making?

Car
Shirt
Soft drink
Television set

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Which one of the following is designated as a runner-up firm that chooses not to rock the boat (usually
out of fear that it stands to lose more than it might gain)?
Market leader
Market challenger
Market follower
Market niche

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Which one of the following factor relates to family that influences consumer behavior?
Cultural
Social
Personal
Business

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Which of the following is a synonym name of Echo boomers?
Baby boomlets
Baby boomers
Generation-X
Generation-Y

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Which one of the following factors such as the buyer’s age, life-cycle stage, occupation, economic
situation, lifestyle, personality and self-concept influences buyer’s decisions?
Personal characteristics
Psychological Factors
Habitual buying behavior
Variety-seeking buying behavior

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In establishing sales promotion objectives, what does a marketer should always do?
Concentrate on activities that will increase consumer demand.
Focus on consumers.
Be defensive in the methods used.
Align objectives with the organization's overall objectives.

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Question # 10 of 25 ( Start time: 08:54:03

Total Marks: 1
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In an ad, what is the second thing the reader notices?
Copy
Illustration
Headline
Color

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Which one of the following is a first step of the marketing process?

Selecting target markets
Analyzing marketing opportunities
Managing the marketing effort
Developing the marketing mix

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Competitor price increases are more likely to be followed when they are due to:
Falling sales
General rising costs
Increased advertising
Price wars

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What can we say about the size of the business market compared to consumer markets?
It is same
It is smaller
It is huge
No need to compare

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The total market approach to finding a target market will probably be UNSUCCESSFUL when:
Select correct option: http://vustudents.ning.com/
Product differentiation is used
The firm defines the total market as its target market
People within the market have heterogeneous needs
People within the market have homogeneous needs

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There are major steps in media selection. Which is NOT one of these steps?
Deciding on reach, frequency, and impact
Choosing among major media types
Selecting specific media vehicles
Deciding on format elements

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Products that are relatively inexpensive and are purchased frequently with minimal effort can be
classified as which one of the following products?
Select correct option: http://vustudents.ning.com/
Shopping
Convenience
Industrial
Unsought

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A company division, a product line within a division, or sometimes a single product or brand refers to
which one of the following concepts?
A market
The BCG
An SBU
An initiator

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Which one of the following is NOT a product attribute? http://vustudents.ning.com/

Product quality
Product features
Product style and design
Product price

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Which one of the following a NOT part of cultural factors?
Culture
Subculture
Social class
Groups

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The type of salesperson that usually requires training in physical science or engineering refers to
which one of the following salespersons?
Trade salesperson
Missionary salesperson
Technical salesperson
Sales assistants

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Which one of the following is the fastest growing form of marketing that reach more customers and
save money?
Personal selling
Advertising
Direct marketing
Public relations

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Which of the following method is the most logical budget-setting and deals more with specific
promotion goals and accomplishments? http://vustudents.ning.com/
Percentage-of-sales
Competitive-parity
Objective-and-task
Exponential smoothing

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Which of the following communication and promotion tools involve direct connections with customers
aimed toward building customer-unique value and lasting relationships?
Personal selling and direct marketing

Public relation and publicity
E-commerce and E-business
Advertising and sales promotion

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The flip side of e-marketing is _____, the buying side of e-commerce.
E-purchasing
E-commerce
E-supply
E-business

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Which one of the following the “target audience” for an advertising campaign?
Information base on which to develop the campaign
Location and geographic distribution of persons
Group of people toward whom the advertisements are directed
Overall goal of the advertising campaign

MC090201273: Muhammad Nasir Azeem

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MC090201273 : Muhammad Nasir Azeem 48

Quiz Start Time: 08:48 PM

Question # 1 of 25 ( Start time: 08:48:41 PM

Select correct option:

Click here to Save Answer & Move to Next Question