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By this point of the project you should have a good understanding of how your product may appeal to your
clients. The day of showing the latest product of your company is coming soon. Each company has to give a
very short presentation about their company, product and show their promotional materials (posters, leaflets,
TV commercials) to the public.
(A) Components in the sales presentation script
Introduction
Body
Conclusion
a. Introduction
1 Greet the audience
2 Introduce your group
i) What is the name of your company?
ii) What are the job titles of your group members?
3 State the purpose of the presentation
i) What product are you trying to sell?
ii) What is the structure of your presentation? Who is going to speak?
To make your introduction more attractive, you can consider adding one/
some of the following elements which is/are related to your presentation:
an anecdote (short story)
a quotation
statistics/ research/ cases
surprising information
an excerpt of music
other audio-visuals
b. Body
1. Company name
2. Company logo (meaning)
3. Your company motto
4. Company description
i)
When was your company founded?
ii)
Where is your company based?
iii)
Which industry does your company specialised in?
1
5.
6.
7.
8.
iv)
Has your company won any awards?
Your product
Target group
Selling points of the product (can compare with similar products in the market)
Promotional materials
In most cases,
Highlighting
Actually,
Concluding
To conclude,
In fact,
Giving Reasons
This is why . . .
The main reason is . . .
Therefore,
So,
As a matter of fact,
Usually,
Most of the time,
In conclusion,
Follow-up
Giving Examples
For example,
For instance,
Such as
Generalizing
Generally,
To summarize
To illustrate,
Summarizing
To sum up
3
Speakers
Sample Script
Part 1
Introduction
1. Greet the audience
2. Introduce your group
- What is the name
of your company?
- What are the job
titles of your group
members?
3. State the purpose of
the presentation
- What product are
you trying to sell?
- What is the
structure of your
presentation? Who
is going to speak?
Speaker 1
Part 2
Company (refer to
section 2.1 of project
booklet)
9. Company name
10. Company logo
(meaning)
11. your company motto
12. Company description
i)
When was your
company founded?
ii)
Where is your
company based?
iii)
Where does
your company do
business (Global/
Local)
iv)
Which industry
your company is
specialized in?
v)
Has your
company won any
Speaker 2
awards?
Part 3
Product (refer to
section 2.2 of project
booklet)
Your product
Target group
Selling point (can
compare with similar
products in the market)
Speaker 3
selection in summer.
How much are they? The price is very
attractive. You cant believe it! Trial price
-- its only $50 for 2 pairs. With low
prices but high quality, our socks are
definitely your best choice!
Part 4
Advertising materials
+ ending
(show the audience the
poster, TV ad and the
brochure)
- when giving out the
leaflet, tell the
audience how they can
contact you
and where
to look for you if
they
want to use the
service/ buy the
product.
Ending
(Conclude by giving a
call to action)
(i)
Advice: Tell
your audience what
specific action they
need to take, how to
take it, and when it
must be taken.
(ii)
Appeal to
the audience to buy
the product/ use the
service
(iii)
Q and A
Speaker 4