Focus Media Network

Reaching Business Executives

in a Captive Environment in
Hong Kong & Singapore
www.FocusMedia.tv

18 Nov 2009

Intro to Focus Media

Founded in 2003, Focus Media is China's largest digital
media group.
As of 31 March 2009, installed 131,000 LCD displays &
digital frames in its commercial location networks and
328,000 advertising in-elevator poster & digital frames,
installed over 90 cities throughout China, and 230 LED
billboard displays in Shanghai & Beijing.
Went public on NASDAQ (code:FMCN) in July 2005.
Revenue in 2008 exceeded US$800m. Market
capitalization crossed US$8bn.
Admitted to the NASDAQ-100 Index in Dec 2007.

Regional Network
Originated from China, Focus Media now operates a regional
network across Asia in the following countries (and growing):

China www.focusmedia.cn (NASDAQ:FMCN)

Hong Kong & Singapore www.focusmedia.tv
Taiwan www.focusmedia.com.tw
Indonesia www.focusmediaIndonesia.net
India www.oohindia.com
Malaysia www.focusmedia.net.my
Philippines www.focusmedia.com.ph
Vietnam www.goldsunfocusmedia.com.vn
Australia www.focusmedia.net.au
Middle East www.rightangle.ae
Latin America www.focusmedia-la.com
Russia www.cardomedia.ru

Intro to iMediaHouse
Created by a Singaporean, a pioneer in Satellite TV
Advertising (Star TV 1991) and Internet Advertising
(24/7 Media Asia / Chinadotcom 1999).
A new-media investment company that previously created
pan-Asian internet advertising network AdSociety.com
jointly with PCCW in August 2000.
Launched Focus Media Hongkong (April 2004) and
Focus Media Singapore (February 2005).

Unique Biz Model

(Captive Audience)

PricewaterhouseCoopers
Globally, Out-of-Home (OOH) is the 2nd fastest-growing
advertising medium, after the Internet.
Asia Pacific will be the fastest growing/largest region in the
OOH sector.
Principal driver of growth OOH will be fueled by digital
billboards and the expansion of captive video networks.
OOH successfully gaining share with advertisers because
exposure is difficult to avoid, while ad avoidance is a growing
problem with other media.
Alternative media are generating the most interest - captive
advertising networks - delivering advertising to TV monitors in
elevators, retail establishments, supermarkets and other
locations where it is difficult to avoid exposure.

TV audience reached during a business day

Source: Captivate Inc.

Product Features
Patented Technology;
High-resolution, synchronized LCD TV
monitor with adjustable stereo system;
17 inches screen and ultra slim 3.2 cm;
High quality output DVD MPEG II mode;
Technology solutions capable of providing
real-time/live text updates;
Radio synchronous tracking frequency;
Automatic Start/Stop and Self Looping;
Loop cycle: approx. 10 minutes;
Operation Hours: 14 hrs/day (8am-10pm);
Frequency: 84 spots/day/unit, 7 days/wk.

Content Partners
ENTERTAINMENT

Movie Trailers
Music Videos
Making Of
Behind the Scene

LEISURE & LIFESTYLE

Fashion
Fine Dining
Shopping
Travel
Health & Beauty

SPORTS

Golfing, Soccer,
Water Sports, etc

Network in Hong Kong

Access to over 3.73 million people-times traffic (over
1,118,000 unique viewers or 60% of White Collar
Workers) on a daily basis
Current coverage of over 430 premium office buildings
and shopping malls in prime business districts:

Admiralty
Central
Wan Chai
Causeway Bay
Sheung Wan
Tsim Sha Tsui
Exclusive at Midlands real estate branches
Exclusive at Mannings retail chain stores

Lee Theatre
Hysan Development Limited

Hong Kong Advertisers

(since Oct 2004)

Hong Kong Real Estate Partners

(since June 2004)

Labor Force 15+: 3.65 million *

Population: 6.99 million *

White Collar: 1.89 million *

Focus Media: 1.12 million #

Reach/Impact
16.0% of Total Population

Frequency/Depth

30.7% of Labor Force 15+

Weekly 588 exposures

59.3% of White Collar

Captive Environment
8+ Ad Recall rate (4 weeks) @
105 million Impressions (4 weeks) #
$2.30 CPM ($60,000 weekly)
* Source: Census & Statistics Department, HK SAR (Nov 2008)
# Source: Independent Traffic Count, Data provided by Landlords, Independent research (Mar 2009)
@ Source: Independent Research (Dec 2004, Feb 2005, Apr 2005, May 2006, Mar 2009)

Network in Singapore
Access to over 2.20 million people-times traffic (over
620,000 unique viewers or 40% of PMEBs/White Collar
Workers) on a daily basis.
Current coverage of over 240 premium office buildings
and shopping malls in prime business districts:
Tanjong Pagar
Robinson Road/
Shenton Way
Raffles Place
City Hall/Marina Bay
Orchard Road
Exclusive at Singposts postal offices
Exclusive at HDBs shopping centers

Republic Plaza
City Developments Limited

Singapore Advertisers
(since Nov 2005)

Singapore Real Estate Partners

(since April 2005)

Labor Force: 2.2 million *

Population: 3.69 million *

PMEB/White Collar: 1.51 million *

Focus Media: 0.62 million #

Reach/Impact
16.8% of Population

Frequency/Depth

28.2% of Labor Force

Weekly 588 exposures

41.1% of PMEB/White Collar

Captive Environment
10+ Ad Recall rate (4 weeks) @
62 million Impressions (4 weeks) @
$0.51 CPM ($8,000 weekly)
* Source: Nielsen Media Index 2008 (Age 15+)
# Source: Data provided by Landlords and Savills industry average floor space per tenant (updated 4 Jun 09, 230 buildings)
@ Source: Independent Research Jun 2008 and May 2009 (updated 4 Jun 09, 230 buildings)

Benefits (Advertisers)
Effective Medium
Digital billboards is the principle driver of growth for Out-ofHome, the second-fastest-growing advertising medium.
Consumers now spend more time at work/on the move than
even at home.
Premium Audience
Reach the highly-desired but hardest-to-reach group of PMEBs
and White Collar Workers, the group most difficult to reach by
traditional media.

Effective Reach
Monthly reach of 114 million people-times (Hong Kong)/ 67
million people-times (Singapore). An ideal medium to
complement adspend on Television to reach the affluent
mass consumers.

Benefits (Advertisers)
Captive Environment
Reach your audience in a Totally Captive Environment while
they wait for elevators. Ad exposure at elevator lobbies is
difficult to avoid, while ad avoidance is a growing problem
with other media.

High Frequency
84 times per day during business hours 7 days a week,
ensures high Ad Recall. Delivers over 8 Times Ad Recall
(Hong Kong)/ 10 Times Ad Recall (Singapore) over a 4-week
campaign period.

Cost Efficiency
CPM of just HK$2.30 (Hong Kong)/ S$0.51 (Singapore) reaching Business Executives in a Captive Environment in
the Prime Business Districts.

Benefits (Real Estate Owners)

A New Experience for Tenants
Waiting for elevators has been a monotonous experience for
your tenants & visitors. Providing the latest programs on fashion,
shopping, fine dinning, sports, lifestyle and travel from world-class
content providers will turn a mundane elevator waiting time into a
pleasurable and entertaining experience.

Value-Added Service to Tenants

Opportunities for tenants to offer information about their
businesses to other tenants and visitors as well as drive
consumer traffic to their retail outlets/restaurants.

Promote your Company

Opportunities to advertise your properties and products &
services, promote other value-added services and up-coming
events to your tenants and visitors.

Benefits (Real Estate Owners)

Absolutely No Cost & Hassle
All these benefits at absolutely no cost. The LCD TV, installation,
maintenance & repairs and insurance will be provided by Focus
Media. TV has automatic start/stop function built-in so absolutely
no hassle.

Additional Income Source

Receive a substantial share of all advertising revenue
generated from paid commercials broadcasted on our network at
your premise.

New Look & Feel, Upgrade and Trendy

Major Property/Retail/Premise owners are constantly investing to
upgrade/enhance the look & feel of their premises. Focus Media
is already operating in most major Asian cities and has created
and made this service model into a trend for the industry.

Other Networks

Mannings In-Store TV Network

(Leading Health & Beauty stores
in Hong Kong with over 290 branches)

Mannings TV Network

Other Networks

Midland TV Network
(Leading Real Estate Agency of
Hong Kong with over 300 branches)

Midland TV Network

Other Networks

SingPost TV Network
(Postal Office of Singapore
with over 60 branches)

Singpost TV Network

Other Networks

HDB TV Network
(Public Housing Authority of the Government
with over 20 Shopping Centers)

HDB TV Network