Documente Academic
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Unit
Effective Communication
Business Correspondence
Sales Tools
Business Grammar:
Comparatives
When promoting new products, its important to convey what is unique or different about them. These features are called
unique selling points, or USPs. They help a
company stand out from their competitors.
Grammar Focus
Comparatives
trade magazine
local newspaper
national radio and television
local radio and television
professional magazine
as
far
so
unlike
more
anything
a conventional
5 Its a
more appealing gadget now
theyve updated its features.
6 Perhaps you didnt realise you were paying
much more money for their product.
www.ef.com
Category 1:
Effective Communication
Category 2:
Business Focus
elow are the different sections of a press release from a company called
B
Your Home Builder. Match the extracts to the sections.
a who its for
d release date
g end
e opening paragraph
c subject headline
1 December 1, 2009
3 Please note:
P
hotographs of wall panels in place are enclosed.
Y
our Home Builder was founded in 1982. It is
involved in housing and commercial building
in Mildown and neighbouring towns. Its latest
development is the Tennyson Estate, Mildown,
comprising 500 houses, flats and bungalows.
rite a press release for one of the items in Exercise B. Use the example in Exercise D
W
as a model.
www.ef.com
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