Documente Academic
Documente Profesional
Documente Cultură
CORPORATION
MARKETING PLAN
MEMBERS:
Kristine Kate Bello
Angelica Mae Bugtong
Gilda GizelleDeclaro
Coleen Faye Villasin
Kristel Angel Viray
I.
Executive Summary
Goodmix Concrete Corporation programs to become a
leading provider of construction and renovation solutions in the
regional community. The organizations overall technique will be
based on a continuing improvement process of setting goals
calculating results, and providing reviews to accomplish further
growth and progress.
The professionals behind Goodmix Concrete Corporation
were capable to set up a new company from scratch complete
with all the required environmental and business permits and
make it into a full blown working pre-mixed concrete company.
Goodmix Concrete Corporation is committed to showing
the way as being a trye one stop full service company, it is also
strong-minded to capture the opportunities and to meet the
challenges created accomplish its mission.
The people behind Good mix were able to start delivering
pre-mixed concrete on schedule and on time. Staffed with even
more competent engineering professionals, seasoned in the premixed concrete industry that make up its operational team, Good
mix Concrete Corporation is ready to take on new and even
bigger challenges. GCC is ready to serve.
Products / services
Through their decades of encounter, GCCs entrepreneurs
have developed innovative putting in a bid, arranging and
materials solutions for some of the most complex construction
tasks being done today. The organization will use flexible and
completely convenient techniques for a variety of building
options.
Owners, designers, construction supervisors, companies, and
sub-contractors are required to realize significant savings in labor
and material costs by using the organizations construction
techniques and systems. Applications include personal and
professional components.
Mission
III.
SWOT ANALYSIS
STRENGTH
WEAKNESSES
OPPORTUNITIES
THREATS
IV.
Establish its position as one of the countrys key players in the premixed concrete business.
Constantly strives for a high level of technological support and
maintains cost competitiveness.
Improving the quality of our human resources through continuous
education and growth within the company.
Enhancing the quality standard of its products and services through
extensive research and development.
Transportation
Goodmix maintains its own fleet of brand new transit mixer
trucks to ensure timely delivery of concrete to all our clients.
Maintenance
Goodmix maintenance facility has the capability of the full range
of repair and maintenance of all machinery. Not only is it managed and
manned by professionals trained to get the best from our equipment,
they are also backed with the latest tools and facilities tgo get the job
done right.
Human Resources
The company takes great pride in our people and believes that
they are our true source of strength. While the company invests in the
best available machinery and other fixed asset to get its job done,
qualified personnel form the companys main asset in materializing its
vision and mission. With this in mind Goodmix set up its Human
Resource Department. This division is tasked to ensure the high level
of skilled professionals that the company takes into its fold. More
importantly it is responsible for overseeing the training and education
programs of our personnel. These programs are meant to enhance our
employees skill a professional outlook to be well disciplined, honest,
and creative. It is this departments mission to cater for both
professional development as well as the social needs of our employees.