EXECUTIVE SUMMARY

This report provides an analysis of the preferences of customers varying in age,

sex, gender and region they belong to among the various brands of cigarettes
available in the market and also other factors which affect their consumption
patterns. The methodology adopted was a Descriptive research as well as primary
collection of data through surveys using structured questionnaire. Our target
audience were the students of IMT Nagpur and the survey was conducted on
campus. The major findings were that Benson & Hedges and Will Classic Mild are
the most preferred brands of cigarettes among the students while Gudang Garam is
the least preferred among all. It was found that due to the hectic schedule of the
college and other factors, students prefer to smoke during evenings and night. The
smokers also confessed that they are most likely to start smoking with their friends
as compared to family. Also, the price of the cigarettes also had a significant effect
on brand preferences.

INTRODUCTION
Cannabis smoking in India has been known since at least 2000 BC and is
first mentioned in the Atharvaveda, which dates back a few hundred years BC.
Fumigation and fire offerings (homa) are prescribed in the Ayurveda for medical
purposes and have been practiced for at least 3,000 years while smoking,
dhumapana (literally "drinking smoke"), has been practiced for at least 2,000 years.
Fumigation and fire offerings have been performed with various substances,
including clarified butter (ghee), fish offal, dried snakeskins, and various pastes
moulded around incense sticks and lit to spread the smoke over wide areas. The
practice of inhaling smoke was employed as a remedy for many different ailments
was not limited to just cannabis, but also various plants and medicinal concoctions
recommended to promote general health. Before modern times, smoking was done
with pipes with stems of various lengths, or chillums. Today dhumapana has been
replaced almost entirely by cigarette smoking, but both dhupa and homa are still
practiced. Beedi, a type of handrolled herbal cigarette consisting of cloves, ground

betel nut, and tobacco, usually with rather low proportion of tobacco, are a modern
descendant of the historical dhumapana.
Tobacco was introduced to India in the 1600s. It later merged with existing
practices of smoking (mostly of cannabis).
Indian tobacco and tobacco products earn a whopping annual sum of about
Rs.10271 crores to the national exchequer by the way of excise revenue, and
Rs.2022 Crores (2006-07) by way of foreign exchange. In India the per capita
consumption of cigarettes is merely a tenth of the world average.

OBJECTIVE OF THE SURVEY

To find out the brand preference of Cigarettes.

Study of people choice among various Cigarette brands.
To find out the customer satisfaction about the Tobacco products.
To find the effects of size of the filter, length of the cigarette and quality of
the tobacco leaves on the consumption of the cigarette.

METHODOLOGY USED
1. Type of research design Descriptive
2. Collections of data- Primary data have been collected through surveys.
3. Personal interview technique has been used for conducting the focus group
study.
4. Data collection has been done through the use of structured questionnaire.