BUSINESS ANALYTICS

Sub Code:
03

010020

Course Credits:

Course Snapshot
Large volumes of data have been collected by organizations using enterprise applications like
ERP, SCM and CRM. Most of the data is being analyzed for operational purposes. Very few are
using the information for Strategic Decision Making. Business Intelligence (or BI) objective is to
derive information from large volume of data and apply this for strategic decision making to gain
a competitive edge. The course will expose the students to tools and techniques used in BI
applications. It will also help the students to appear for SAS Enterprise Certification Program
conducted globally.
Objectives
Upon completion of the course it is expected that students will be able to understand:

Relevance of Business Intelligence in Industry

Role of Business Intelligence in decision making
Technology to implement Business Intelligence
Importance of Data Warehouse to implement Business Intelligence
Data Mining and Data Visualization
Future Directions

Learning Goals
a. General Learning Goals
Effective Communication
Interpersonal Skills & Teamwork
Social Responsibility
Problem Solving & Decision Making
Quantitative Analytical Skills
Global Awareness
(L 6)

(L 1)
(L 2)
(L 3)
(L 4)
(L 5)

b. Specific Learning Goals

Knowledge:

Understand the process for linking data to critical business outcomes

(K1)
Deployment of Business analytics to arrive at effective and efficient decisions.(K2)
To recognize strengths and identify any needs for improvement in various business functions.
(K3)

Skills:

How to calculate ROI on various investments

Data Visualization

(S1)
(S2)

Attitude:

Explorative Mind set

Objectivity
Holistic view

(A1)
(A2)
(A3)

Course Delivery
Classroom Engagement (CE)- contact hours in the class

30 Hours

(lectures, case discussions, presentations, exercises, internal assessment)

Directed Learning (DL)- done under faculty supervision

30 Hours

(lab-work, research, fieldwork, project work)

Total No. of Hours (CE+DL) = 60

Evaluation Components

Internal Assessment
60%

External Assessment
40%
Study Material

Cases: Term Oral and Written Presentation Case

Discussions
Participation: Including responses to
cases/topics
Project
Mid-Term Exam- 2 hours

End-Term Exam- 3 hours

15%
10%
15%
20%
40%

Text Book:
Data Warehousing Fundamentals Paulraj Ponniah Reference Book
Data Mining Techniques A Berry and Gordon Linoff
Reference Book:
Cerrito, P. B. 2006. Introduction to Data Mining Using SAS Enterprise Miner, Cary, NC:
SAS Institute Inc.
de Ville Barry, 2006. Decision Trees for Business Intelligence and Data Mining: Using SAS
Enterprise Miner. Cary, NC: SAS Institute Inc.
Biggs, D. B. de Ville, and E. Suen. 1991. A Method of Choosing Multiway Partitions for
Classification and Decision Trees. Journal of Applied Statistics 18, no. 1 : 49-62.

 Breiman, L. 1996. Bagging Predictors, Machine Learning 24, No. 2 : 123-140.

Breiman, L. 2001. Random Forests, Machine Learning 45, No. 1 : 5-32
Breiman, L. 2002. WALD Lectures. Paper presented at the sixty-fifth annual meeting of
the Institute of Mathamatical Statistics, Banff, Alberta, Canada. Available at
http://www.stat.barkeley.edu/users/breiman/.
Breiman, L., et al. 1984. Classification and Regression Trees, Belmont, CA: Wadsworth.
Michie, D., C.C. Spiegelhalter, and C. C. Taylor, eds. 1994. Machine Learning, Neural and
Statistical Classification, New York, NY: Ellis Horwood.
Pyle, Dorian, 1999, Data Preparation for Data Mining. San Francisco, CA: Morgan
Kaufmann Publishers Inc.
Quinlan, J. R. 1993. C4.5: Programs for Machine Learning, San Francisco, CA: Morgan
Kaufmann Publishers Inc.
Data Warehousing Institute Website
Course Material on LMS
Course Outline
Articles, Cases and Reference material
Session Plan-Classroom Engagement (CE) - each session is for 90 min
Session Topic
No
Introduction to
Business Intelligence
(BI), Components of
1-2
Business Intelligence
Overview and
Concepts of Data
Warehouse
Planning a Data
warehouse
3-4
Defining Business
Requirements, Role
of Metadata
Star Schema and
4-5
Multi Dimension
Database, OLAP
Lab Sessions on
5-11
Building a Data
warehouse

Teaching
Resource

Pedagogy

Assessment

Text Book

PPT and
classroom
discussion

Group Discussion,
Presentation

Text Book
& reference
material

Case
presentation
, analysis &
discussion

Group Case
Discussion
Presentation & Group
CaseAnalysis
Presentations

Text Book
& reference
material

PPT &
discussion

Text Book
& reference
material

Lab
Sessions

K-S-A

K1-K3
S1-S2
A1-A3

Learning
Goals

L4,L5

K1-K3
S1-S2

L4,L5

A1-A3

K1-K3
Group Discussion
S1-S2
A1-A3
Lab Practical and hand K1-K3
on experience on S/W S1-S2
A1-A3

L4,L5
L4,L5

12

Introduction to Data
Mining

Text Book
& reference
material

13

Data Mining
Methodology

Text Book
& reference
material

14

Data Transformation,
identifying variable
of importance, Data
Sampling, Data
Exploration

Text Book
& reference
material

15

Decision Trees
Logistic Regression
Disc. Analysis

Text Book
& reference
material

16-20

Lab Sessions using

SPSS

Text Book
& reference
material

Case
presentation
, analysis &
discussion

Group Case
Discussion
Presentation & Group
Case Analysis
Presentations

K1-K3
S1-S2
A1-A3

L4,L5

Case
presentation
, analysis &
discussion

Group Case
Discussion
Presentation

K1-K3
S1-S2
A1-A3

L4,L5

Case
presentation
, analysis &
discussion

Group Case
Discussion
Presentation

K1-K3
S1-S2
A1-A3

L4,L5

Case
presentation
, analysis &
discussion

Group Discussion,
Lab practical

K1-K3
S1-S2
A1-A3

L4,L5

Lab
Sessions

Lab Practical and

problem solving

K1-K3
S1-S2
A1-A3

L4,L5

Total Hours: 30
Work Plan- Directed Learning (DL)
Sl. No.

Description of Component
(Lab-work, research, fieldwork, project work, etc.)

1
2
3

Case
Business Analytics lab
Assignment-1

4
5

Assignment-2
Project

No. of Hours
required
20
2
2
2
4

Total Hours- 30

Output/Deliverable
from students
Presentation
Presentation
Assignment
Assignment
Short report