ELEGANCEERS

the new synonym of style

In every area of human Endeavour there comes a time when things completely evolve. When
an entirely new set of principles and technologies emerge that suddenly change everything.
Such a breath-taking change occurred in the fashion world when Coco Chanel appeared. What
used to be simple couture or needlework, suddenly became haute couture and high fashion
as we understand it today, was born. Seemingly overnight, there was an electricity, an
excitement and an elegance that liberated women from the stiff, uncomfortable Victorian Age.
There probably were dress designers before Coco Chanel, but today, no-one remembers who
they were or what they did.
Finally, the same kind of game-changing evolution has come to the luxury branding industry.
Grace & Garbo are now introducing the art and the science of Eleganceering - and nothing
will ever be the same again.
The history of luxury lifestyle branding begins now.
Everything that came before is suddenly unimportant.
Rahma Himid, the founder of Grace & Garbo, and the creator of ELEGANCEERING, worked
for many years in top lifestyle branding companies. She learned and practiced and improved
upon virtually every aspect of the branding process, to bring order to what has always been
a chaotic business. Her ultimate quest - to ensure that every client would have access to a set
of proven techniques and technologies to provide maximum focus and enhancement for their
brands.
The result is Eleganceering. An entire field of disparate specialties sculpted into one elegant
and powerful discipline to take the guesswork out of branding.
Welome to Grace & Garbo. Eleganceers.
The new synonym for style.

THE BIRTH OF THE ELEGANCEER

After years of building many brands and personalities into household names in the heady world of
high end luxury branding, Grace & Garbo has finally focused its laser-like attention and proven
expertise onto its own brand.
To put the magic into words, Rahma Himid, G&Gs stylish founder, has created the term
Eleganceers, to define who Grace & Garbo are, and how they combine 1920s sumptuous glam with
todays fast paced high tech chic to create the sorcery that has been propelling client brands into
the stratosphere.
To celebrate this exciting new re-birth, Grace & Garbo will be moving to sumptuousnew expanded
premises with even more unique services on offer.
Grace & Garbo and its Eleganceers create Bespoke Campaigns for emerging companies, brands
and individuals and, over time, build them, step by step, into a Class of One.
Grace & Garbos Bespoke Campaigns work within the signature disciplines of Eleganceering and
utilize in house G&G departments like Media Liaison (Classic PR) and Miracle Management, (Event
Organization) to create a smooth new road to branding success.

The term Eleganceers says it all.

If we have to explain it, youll never
understand. Says Himid.

THE MISSION

THE VISION

To apply the practical science of elegance

To share, to promote and to apply the

to every client, every brand and every

principles of Eleganceering world wide,

project. To provide a personal team of

in order to let every man, woman and

Grace & Garbo Eleganceers

who will

child enjoy a more elegant lifestyle.

create an overall bespoke campaign and

Thereby benefiting every individual,

meticulously engineer each and every

every corporation and ultimately the

brand into a Class of One. To boldly take

entire planet itself.

each brand to a level of success, where

few luxury brands have ever been before.

THE INTEGRITY

THE COMMUNITY

There is always a refreshing simplicity to

Corporate Social Responsibility forms an integral part of Grace & Garbo. It is a discipline of

elegance. Yet it never occurs by accident.

on-going generosity which is encouraged throughout our own company, our clients compa-

Even in nature, a great deal of practical

nies and all of our campaigns.

science and technology is required to

engineer that simplicity.
Grace & Garbo will concentrate on each
and every seemingly insignificant detail
in order to ensure that the Eleganceering
of your brand will appear to be easily and
seamlessly achieved as if it happened in
nature.

The Grace & Garbo Foundation was created to assist established charity organizations by
developing awareness campaigns, fund raising initiatives and inspirational seminars as well as
organizing collection exercises.
As a part of our CSR commitment Grace & Garbo has selected a very worthy international charity organization to support - BGIA (Black Girls Ignite Africa Inc) - and will be working closely to
develop programs that empower and inspire girls and women in countries like Ghana, Kenya,
Nigeria and Tanzania. Through micro-financing projects, education campaigns and feeding
programs, Grace & Garbo will work hand in hand with BGIA in a bid to eradicate illiteracy,
poverty and hunger in Africa.
They say, in Africa; women hold up
the sky so we feel that it is our
duty and our responsibility to help
provide opportunities and drive
change, so every African girl can
proudly and confidently hold up
her part of that sky. Thereby making
the world a far better place.

THE DISCIPLINES
In the logical, practical world of engineering, a solution is considered elegant if it solves
multiple problems at once, especially problems not thought to be inter-related.
Grace & Garbos unique Eleganceeering provides just that kind of elegant engineering
solution bringing together all the seemingly separate aspects of lifestyle branding under one
roof.
The exquisite roof of Grace & Garbo.

THE BESPOKE CAMPAIGNS

Our Big Picture Department at Grace & Garbo will assign a team of Senior Eleganceers to carefully
custom tailor a fully integrated, multimedia, multi-directional campaign to your specific needs.
Suddenly, your brand will be clothed and appear everywhere, in a stylish new form fitting manner
which will generate the exact kind of attention you need.

MEDIA LIAISON

MIRACLE MANAGEMENT

Our exclusive Public Relations Emporio, the strong foundation of

When you have a special occasion to celebrate or a stunning

Grace & Garbo, is part of a vast network which includes thou-

accomplishment to enjoy, you dont want to have a mere event.

sands of associates, partners and contacts in every corner of the

You want a miracle. A miracle of planning; a miracle of organiza-

world. Our Eleganceers will show you how to immediately take

tion and a miracle of management that will be admired and talked

advantage of that network, to emerge into the spotlight, trium-

about for years. Whether it is an intimate dinner, or an interna-

phant, and get your carefully crafted message out to the specific

tional gala, the Miracle Management arm of Grace & Garbo will

opinion makers who need to hear it. And thereby create a lasting

pay meticulous attention to every detail and create a miracle for

impression in the high end world of fashion, beauty, lifestyle or

you that, to all intents and purposes, will seem like magic.

entertainment.
Your Media Liaison activities can take advantage of:
Media Relations
Speaker Placement
Article creation and contribution
Interview arrangement
(With attendant articles and case studies)
On-going PR opportunities
Corporate responsibility activities
Editorial Calendar Development

We can create the following kinds of miracles for you:

Press Conferences
Product Launches
Award Shows
Trade Shows
Seminars
Gala Dinners
Community drives
Charity Events
Direct Consumer Communication
Corporate Entertainment

Thou shalt
be simple

TEN
COMMAND
MENTS

Thou shalt
be stylish

Thou must
be refined

Thou must
be graceful

Thou shalt
remain
dignified

Thou shalt
still be efficient

Thou must
be beautiful

Thou shalt
be tasteful

Thou will
be eternal

But always,
thou must be
Grace & Garbo
-esque

10

THE EMPORIUM
Office 102. Capital Business Tower. Business Bay. PO Box 119027. Dubai UAE
Tel. +971 4 422 0637 Fax. +971 4 422 0638

THE MAGIC
www.graceandgarbo.com
www.graceandgarbo.tv

DUBAI PARIS LONDON NEW YORK MILAN