Retial

Marketing Word Bank:

1. Assortment selection, brands, designs, mix.
2. Breaking the bulk whole selling to retailing.
3. JIT Just In Time inventory management i.e holding only the
required inventory.
4. SKU Stock-Keeping Unit. Number assigned to specific items.
5. Organised Retail BigBazaar, Reliance Fresh, etc
6. Unorganised Retail Mom n Pop stores.
7. Economies of scale in retailing.
8. FDI Foreign Direct Investment.
9. Luxury Retail ( retail of luxury goods. For eg- Swarovski)
10. Private labels / proprietor brand
Manufactured by one company and offered under another
companys brand.
11. fragmented divided into segments with common categories.
12. Cash N Carry concept customers pay cash for their goods
and carry the goods themselves.
13. Trade up open new avenues for a business to grow.
14. Scrambled merchandising many types of goods in one store.
For eg- concept stores that sell food and clothing together.
15. Melting Pot Theory of Retailing if one retailer comes into
business, it gives rise to 2/3 more retailers.

16. Visual merchandising - the way goods are displayed in a

retail store.
17. Occupancy Rate shops leased in comparison to the shops
given out for lease.
18. Footfall no. of people walking in.
19. Store based retailer- owns the brand, owns the store.
20. Franchise a store as a replica of the parent store and selling
the same standardized products. A company/firm grants a
franchise for the sale of (goods) or the operation of (a service).
21. Convenient Stores.
22. Speciality Stores.
23. Super Markets.
24. HyperMarkets.
25. Departmental Stores.
26. In&Out Concept small convenience stores at petrol pumps.
27. Do-It-Yourself store.
e.g- IKEA
28. Warehouse stores are membership based between customers
and retailers.
29. Full-line discount stores.
(the entire collection is on discount. For eg- Brand Factory)
30. Off-price Reatilers.
(stocks odd sizes, old stocks, no proper label)
31. Multi Branded Store eg- Loot.

32. Single Price Stores. (1$ shop)

33. Recyclers.
34. Liquidators.
35. Mobile Vans.
36. Car Boot Reatiling.
37. Kiosk.
38. Flea-market.
39. Cookie Cutter Approach.
(New concept. It means change of core business to diversify.
Move from speciality store. Become a category killer. It has
discounted format).
40. Credit avail services but pay at a later date.
(For eg- Postpaid connections)
41. E-tailing.
Selling and buying online is E-Tailing.
42. Socialization.
Relation between buyers and sellers.
43. Siting expansion strategy.
(Flagship stores, cluster stores, jump/backfill)
44. Market place model Rent space and then do business.
45. White Label Many labels into one brick & Mortar or Click
stores.
46. Affiliate Marketing (partnering with one/more affiliates to
bring in business)

47. Multi-Channel Reatiling.

(Retail the same products through different channels like brick

and mortar, online, catalogues, etc.)

48. Direct Marketing
(target customers directly. For eg- Tupperware)

49. Rurban Tier 3 cities and rural areas.

50. Shop in shop concept

51. Spurious
Not so loyal customers. They keep shifting from one brand to
another.

52. Loyalty in CRM
Repetitive purchase.

53. Patronizing
Dedicated to that only brand.

54. Types of shoppers:
Mens shopper
Youth
Deep Prone Customers
Bulk buyers
Ambience buyers.

55. Types of Products:
Convenience products
Shopping products
Speciality products
Unsorted products

56. Types of Buying behavior:
RPS (Routine Problem Solving Behavior)
LPS (Limited Problem Solving Behavior)

EPS (Extensive Problem Solving Behavior)

57. Consumer Durables
(For eg- electronics)

58. Parameters of Retail Value Proposition (RVP):
Selection
Customer experience
Price
Convenience

59. Hedonic benefits Subjective factors affecting buying.

60. Category Captain A person who plans the visual
merchandising for a retail outlet based on its requirements and
suitability. It is called a planogram.

61. Mall strategy
Strategies adopted by mall management to attract and retain
shoppers and tenants.

62. Type of Stores:
Anchor Stores large store, deptl store/ super market,
prominent location, should occupy atleast 25% of the leased
stores
Vanilla Stores Specialized stores or Franchise (Nike, Mc
Donalds, Samsung,etc)
Parasite Stores Stores carrying out sale and displaying stock
right at the entrance to block view and attract customers