Questionnaire

Title: A comparative study of the demand for butter and margarine in the residence of Leonora,
W.C.D. Guyana.
Instructions: Answer the questionnaire by placing a tick () in the boxes provided or answer where
necessary. Please answer all questions.
1) What is your gender?
Male

Female
2) What is your age range?
20-25

26-30

31-35

35+

3) What is your family type?

Nuclear

Extended

Single-parent

Sibling Household
4) How often do you purchase bread spreads?
Daily

Weekly

Monthly
Yearly

5) What factors affect your decision in purchasing bread spreads?

Price

Availability

Taste

Advertising

Nutritional Value

Outlet Location

Price of complements
6) Considering your answer for question 5, what bread spread would you prefer to buy?
Butter

Margarine
7) Assume that you purchase a container of bread spread regularly at a certain price. If that
price was to increase, which of the following would you do?
Purchase more of the spread

Purchase less of the spread

Purchase the same amount of the spread

Seek to purchase a substitute

8) Assuming a small container of bread spread costs GY$200. How many containers of spread
do you purchase on a monthly basis?
$200/Container___________container(s)
9) If the price was to change to the prices below, how many containers would you buy on a
monthly basis?
$150/Container___________container(s)
$250/Container___________container(s)
10) Do you normally purchase complements when purchasing bread spreads?
Yes
No
11) Do you think that if more complements were available the demand for bread spreads would
increase?
Yes
No
12) What complements would you normally purchase with bread spreads?
_________________________________________________________________________________________________________
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13) What factors do you think affect the demand for bread spreads?
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
14) Out of butter and margarine, which one would you purchase and why?
_________________________________________________________________________________________________________
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15) What do you think can be done to increase the demand for bread spreads?
_________________________________________________________________________________________________________
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Thank you for your cooperation. Have a nice day.