Fanta

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Fanta

Type Soft drink

Manufacturer The Coca-Cola Company
Introduced 1940 in Germany

Fanta is a global brand of fruit-flavored fizzy juice soft drinks from the Coca-Cola
Company. There are over 90 flavors worldwide, but most of them are only available in
certain countries.

Contents
[hide]

• 1 History
• 2 Ingredients
• 3 International availability
• 4 Pop culture
• 5 References

• 6 External links

[edit] History
Fanta has its origins in Germany,[1] when a trading ban was placed on that nation by the
Allies during World War II.[1] The Coca-Cola company therefore was not able to import
the syrup needed to produce Coca-Cola in Germany.[1] As a result, Max Keith, the man in
charge of Coca-Cola's operations in Germany during the second World War, decided to
create a new product for the German market created using only ingredients available in
Germany at the time[1], including whey and pomace – the "leftovers of leftovers", as
Keith later recalled[2].The name was the result of a brief brainstorming session, which
started with Keith exhorting his team to "use their imagination"("Phantasie" in German),
to which one of his salesmen, Joe Knipp, immediately retorted "Fanta"[2].

New Fanta Orange and Grape cans, showing both sides.

Fanta is known for its upbeat advertising; in the United States, it showcases The
Fantanas, a casted group of spokesmodels each of which promotes an individual Fanta
flavour. In mid-2009, Fanta began its search for a member to become the fourth Fantana.

[edit] Ingredients
The composition of Fanta, for the same flavor, varies from country to country. For
example, the European Fanta Orange has orange juice (in varying percentages), whereas
the US formulation does not [3]. The Australian version is 2.1% fruit juice, and South
American formulations also have orange juice, especially in Brazil, where Fanta is 10%
orange juice. These differences mean the taste of Fanta differs greatly from country to
country, more so than regular Coca Cola, and may in part explain why the drink's
popularity varies so much between different countries. Difference in coloring can be
observed internationally. For example, where European Fanta Orange is light orange,
almost yellow, in Latin and North American markets it is deep orange in color.

Spanish Fanta Orange formulation: [4]

• Carbonated water, sugar, 8% orange juice from concentrate, acidity regulator E-

330 (citric acid), aromas, preserver E-211 (sodium benzoate), stabilizers E-414
 (gum arabic), E-412 (guar gum), E-445, antioxidant E-300 (ascorbic acid), food
coloring E-160a (Carotene) and gelatine (made from fish).

United States Fanta Orange formulation:

• Carbonated water, high fructose corn syrup, citric acid, sodium benzoate,
modified food starch, natural and artificial flavors, sucrose acetate isobutyrate,
sodium polyphosphates, coconut oil, yellow 6, brominated vegetable oil, red 40,
dioctyl sodium sulfosuccinate.

Fanta's old and new logos.

British Fanta Orange formulation: [5]

• Carbonated water, sugar (from beet and/or cane), orange fruit from concentrate
(5%), citric acid, vegetable extracts (carrot, pumpkin), preservative (potassium
sorbate), natural flavourings, sweeteners (sodium saccharin, aspartame), acidity
regulator (sodium citrate)

Italian Fanta Orange formulation: [6]

• Water, 12% orange juice, sugar, carbon dioxide, citric acid, flavorings,
preservative (potassium sorbate), stabilizer (gum arabic), antioxidant (ascorbic
acid)

The combination of sodium benzoate and ascorbic acid (vitamin C) in some soft drinks
may potentially lead to the formation of benzene. Benzene is a known carcinogen.
However, Fanta has not been shown to contain benzene above the limits set by the United
States Environmental Protection Agency for drinking water [7]
[edit] International availability
Main article: International availability of Fanta

There are over 70 different flavors worldwide. For example, in Romania, Macedonia,
Bosnia and Herzegovina and some other countries, there is "Fanta Shokata" (a wordplay
between "soc"- elderberry in Romanian- and "shock") based on the elderflower blossoms
extract drink, traditional in Romania (where it's called Socată), Macedonia, Bosnia and
Herzegovina and other Balkan countries. In Switzerland and the Netherlands, the local
berry blackcurrant is used to produce Fanta as well. Some identical flavors have different
names in different markets. The classic orange, for example, was rebranded "Fanta Funky
Orange" in 2003 in some countries.

Primary competitors to Fanta have included Tango, Mirinda, Slice, Orange Crush, and
Tropicana Twister.[citation needed] Fanta was the second drink to be produced by Coca-Cola,
apart from the original Coca-Cola.[1]

[edit] Pop culture

• In the Japanese manga Prince of Tennis, Echizen Ryoma is frequently seen
drinking Fanta.
• In the Japanese manga " Zombie-Loan", Koyomi Yoimachi is always getting
drunk by drinking too much Fanta. In the anime, the name changed to Fantan.
• In Spanish culture, men who pay one after another can of Fanta to the girl they are
with are known as fantapayers (pagafantas), and they are suposed to be men who
have no relationships with women.