1.

Introduction

1.1 Name of Company

3 Dreams Studio
1.2 Company Logo

3 Dreams Studio
Nature of Business
We provide high quality 3D printing and design services for experimental and
exhibition purposes. We help people to make their ideas come to life.
1.3 Industry Profile
We seek to provide the best 3D printing and design service to produce models and
prototypes for our customers. Our technicians possess 3D modeling software skills
and also hands-on skills. Each model is produced with the finest materials under the
supervision of our technicians.
1.4 Location of Business
2-46 Jalan Kebudayaan 25, Taman Universiti, 81300 Johor Bahru, Johor, Malaysia
1.5 Date of Commencement
21ST April 2014
1.6 Factors in selecting the proposed business
People have always been thinking that printing is in 2D. What they imagine in
their mind can only appear on computer screen and paper. They need to manually
produce 3D models with the traditional way board and penknife. With the latest
printing technology, ideas and concepts can be brought to life. People can produce
prototypes easily and test their models immediately. It costs lesser time and effort to
produce high quality models.
1.7 Future Prospects

We hope that in every model that we produce, we could give satisfactions to our
customers. We hope to bring model-making to another advanced level where our ideas
and concepts can be brought to reality in just a few minutes.

2.0 Purpose
2.1 About Us
3 Dreams Studio provides assistance on 3D printing for prototyping and
modeling in engineering and architecture industries. 3 Dreams Studio serves as a
consultant and also design team of commercial 3D model-making. Our service
provides comprehensive and thorough solutions to produce high quality design and
model to meet our customers satisfaction. Our expertise extends to all stages of an
experimental or exhibition-based project, from conceptual design to digital modeling
and finally model-making using 3D printing. Our team is structured to work in
collaboration with our customers in the most appropriate manner for their project
needs.
2.2 Vision
Our vision is seeing peoples concept, ideas and imagination comes to life
instantly in the form of 3D, bringing model-making to a more advanced level.
2.3 Mission
Our mission is to develop and demonstrate 3D printing to enhance peoples
ideas or for prototyping which is a continuous process.

3.0 Company Background

a)

Name of the business

3 Dreams Studio

b)

Business Address

2-46 Jalan Kebudayaan 25,

Taman Universiti, 81300 Johor Bahru,
Johor, Malaysia.

c)

Correspondence address

2-46 Jalan Kebudayaan 25,

Taman Universiti, 81300 Johor Bahru,
Johor, Malaysia.

d)

Telephone number

07-48564259

e)

Form of business

3D Printing and design services

f)

Main activity or activities

To provide consultations, advices and

quality services in 3D design and
modelling.

g)

Date of commencement

21 APRIL 2014

h)

Date of registration

21 APRIL 2014

i)

Registration number

473566-A

j)

Name of bank

CIMB BANK

k)

Bank account number

284981-000-245

4.0 Owners or Partners Background

a) Partner 1
i.

Name

Mohamad Amerul Bin Jasiman

ii.

Permanent address

No 93 jalan ss 7/1 Taman Sri Saujana

81900, Kota Tinggi, Johor

iii.

Correspondence address

No 93 jalan ss 7/1 Taman Sri Saujana

81900, Kota Tinggi, Johor

iv.

Telephone number

012-7455305

v.

Academic qualifications

Graduated as an architect from Universiti

Technology Malaysia (UTM)

vi.

Courses attended

Organization Management Training

Workshop.

i.

Skills

Expertise in organising the paperwork

and schedule.

vii.

Present occupation

Student

b) Partner 2
i.

Name

Alvin Thia Kee King

ii.

Permanent address

124, Taman Sunny Hill, Batu 3, Jalan

Rock, 93250, Kuching, Sarawak

iii.

Correspondence address

124, Taman Sunny Hill, Batu 3, Jalan

Rock, 93250, Kuching, Sarawak

iv.

Telephone number

016-8006031

v.

Academic qualifications

Graduated as an architect from Universiti

Technology Malaysia (UTM)

vi.

Courses attended

Photoshop Workshop
3D Rendering Software Workshop

ii.

Skills

Expertise in computer simulations,

3D graphical design

vii.

Present occupation

Student

c) Partner 3
i.

Name

Izyan Hafizah bt Samin

ii.

Permanent address

Kg Suangon, Kinarut.

iii.

Correspondence address

Peti Surat 16542, 88870 Kota Kinabalu,

Sabah.

iv.

Telephone number

013-3158658

v.

Academic qualifications

Graduated as an architect from Universiti

Technology Malaysia (UTM)

vi.

Courses attended

Microsoft Office Workshop,

Coral Draw Workshop

i.

vii.

Skills

Gathering information and learning

Present occupation

Student

d) Partner 4
i.

Name

Muhamad Naqib B Mohd Noor

ii.

Permanent address

No 171,Lorong 7,Taman Sri Bahagia,

36000, Teluk Intan, Perak

iii.

Correspondence address

No 171,Lorong 7,Taman Sri Bahagia,

36000, Teluk Intan, Perak

iv.

Telephone number

010 4613085

v.

Academic qualifications

Graduated as an architect from Universiti

Technology Malaysia (UTM)

vi.

Courses attended

Revit Workshop,

iii.

Skills

Good in designing and producing 3D

product.

vii.

Present occupation

Student

e) Partner 5
i.

Name

Ahmad Faiz Bin Mohamad Nazir

ii.

Permanent address

PT2051-K, Taman Permin Jaya, Fasa 4.

21080, Chendering, Kuala Terengganu,
Terengganu Darul Iman.

iii.

Correspondence address

PT2051-K, Taman Permin Jaya, Fasa 4.

21080, Chendering, Kuala Terengganu,
Terengganu Darul Iman.

iv.

Telephone number

012-9374660

v.

Academic qualifications

Graduated as an architect from Universiti

Technology Malaysia (UTM)

viii.

Courses attended

LCCI Accounting Certification

(SPM level),

iv.

Skills

Good in Book Keeping (Accountancy)

vi.

Present occupation

Student

5.0 Location Of The Business

a) Physical location
2-46 Jalan Kebudayaan 25, Taman Universiti, 81300 Johor Bahru, Johor, Malaysia

b) Building

c) Basic Amenities
- Facilities:
Commercial Centre, Parking, Public Market, Petrol Station, Cafeteria
- Nearest Transportation:
i.
ii.

Bus Station
Taxi Station

(100 m)
(500 m)

- Utilities
i.

Parking lots

ii.

Electricity

iii.

Water supply

iv.

Lighting

v.

Fan

vi.

24 hours Air-conditional supply

6.0 Administrative Plan

6.1 Introduction to the Organization
3 Dreams Studio Sdn. Bhd. has a diversity of workers and staffs. They are
assigned to different departments based on their expertise and skills. Each of them has
their own role and responsibility in the process of a project. Their works are then
combined and integrated to provide high quality services and products. We operate
based on our vision and mission, status, goals, financial, quality and products to
achieve success in our industry.
6.2 Organisation Chart

Head of
Department
Organization

Operation

Financial

Marketing

Department

Department

Department

Department

Manager

Managing

Manager

Director

(Sales &
support)

Photograph
er
Concept
Designer

Digital
Artist

Web
Designer

Position
Head of Department

Roles
-Manage and administrate all the departments.
-Make sure and maintain a smooth process to
provide high quality services and products.

Organization Department

-Manage and facilitate in workers and staffs

Operation Department

affairs.
-Manage and facilitate all the services and

Financial Department

products the company provides.

-Manage and control the financial income and

Marketing Department

outcome.
-Direct and manage the business plan.
-Create and apply new marketing strategies

Manager

from time to time

- Organize and maintain the good flow of all
activities and works in every department.
- Maintain the good quality of the services and

Managing Director

products the company offers.

- Manage the activities in providing the
services and products to the customers.
- Observe and control the processes in every

Manager (Sales and support)

stage of the service and production.

- Evaluate and analyse the performances of the
business.
- Collect and evaluate feedbacks from the

Photographer

customers.
- Capture photos for every products.

Concept Designer

- Design products based on concepts from

Digital Artist

customers.
- Decorate and enhance the design of the
product

Web Designer

for

commercial

and

advertising

purposes.
- Design and update the companys website
and links for customer use.
- Publicise the companys products and
services online.

6.3 Schedule of Remuneration

Position
Head of Department

Quantit
y
1

Qualification
Degree in business, management,
communications, administration or related fields

Organization Department

Degree in business, management,

communications, administration or related fields

Operation Department

Degree in business, management,

communications, administration or related fields

Financial Department

Degree in business, management,

communications, administration or related fields

Marketing Department

Degree in business, management,

communications, administration or related fields

Manager

Degree in business, management,

communications, administration or related fields

Managing Director

Degree in business, management,

communications, administration or related fields

Manager (Sales and support)

Degree in business, management,

communications, administration or related fields

Photographer

Degree in arts, photography, communications,

business or related fields

Concept Designer

Degree in arts, design, software engineering,

communications, business or related fields

Digital Artist

Degree in arts, design, software engineering,

communications, business or related fields

Web Designer

Degree in arts, web design, software engineering,

communications, business or related fields

6.4 Incentives of Staff

Position

Others

Total (RM)

350

200

4050

3000

300

200

3500

3000

300

200

3500

3000

300

200

3500

3000

300

200

3500

Manager

3000

300

200

3500

Managing

3000

300

200

3500

Manager (Sales

3000

300

200

3500

and support)
Concept

3000

300

200

3500

Designer
Photographer

2500

250

150

2900

Digital Artist

2500

250

150

2900

Web Designer

2000

200

100

2300

Head of

Quantity

Monthly

KWSP/

Salary

SOCSO

(Basic)
3500

Department
Organization
Department
Operation
Department
Financial
Department
Marketing
Department

Director

7.0 Marketing plan

7.1 Product and Service Description
Our company, 3 Dreams Studio provides 3D printing and design services to
produce high quality models. Our services include design consultation and 3D
printing modeling. Our company receives design projects and produces models or
prototypes for our customers. We work in collaboration with them to understand their
ideas and concepts. Customers can also customize the design according to their needs
to meet their satisfaction.
7.2 Target Market
Our target market will focus on architecture and design firms, engineering
companies in Johor area and also students studying architecture, design or engineering
in Universiti Teknologi Malaysia, Johor. We would also like to extend our business,
within five years, to produce furniture, sculpture, ornamentation, etc in interior and
exterior home design industries. Within 10 years, we would like to produce our own
products which can be branded into the international market.
7.3 Competition
3D printing is a fairly new technology in Malaysia. 3D printers are only own
by firms or companies. Therefore, the proposed service company will be pioneering
3D printing in large scale in Malaysia, starting from Johor. Basically, there is not
much direct competition in 3D printing industries. However, big firms and companies
who own 3D printer will be our indirect competitors where they can use 3D printing
in a small scale.
7.4 Product and Service Strategy
We provide 3D printing service for model-making in two ways. The first way
is walk-in service where customers can bring their design straight to us and we
immediately print the design for them. Another way is online service where customers
can send their design online to us and either pick up their models at a certain time or
we deliver the models to them.

We also provide services to our customers from conceptual stage until

modeling. Customers can come to our studio and explain their concepts to our staffs.
Our staffs will discuss with them while give consultation and advices. Our staffs will
work in cooperation with the customers and explain the products using easily
understandable diagrams and graphic. We will meet and update the project progress
with our customer in order to understand their needs and provide the satisfaction to
them.
7.5 Promotions Strategy
Our first promotion strategy is through advertising. Advertising is a nonpersonal, paid form of promotion through the mass media. There are two main
advertising strategies. The main purpose of creating advertising message is to
communicate with consumers. After creating advertising message, we will choose the
type of media to advertise our products. Our company chose printed media such as
newspapers or magazines for one of the types for advertising. Besides that, we also
advertise through the internet because community nowadays often surf the internet.
We will advertise our service through social networking websites such as Facebook.
Moreover, we plan to also design our own website to promote our website. We will
provide email on our website to allow customers to contact us more conveniently.
The next promotion strategy is through sales promotion. Sales promotions are
short-term incentives or special offers to encourage purchase or speed up the purchase
decision. Students will be given discounts using Kad Mahasiswa. Besides that, firms
and companies which have business contract with us will also receive special pricing.
Free delivery service will be provided for those who purchase online. Other than that,
we will periodically distribute some discount vouchers on newspaper and also
magazines to increase our sales.
7.6 Distribution Strategy
Our company provides online-service for E-consumers for high efficiency of
business activities. They can send their model design to us and make payment using
credit or debit cards. Then, our staffs will deliver the products to them for free within
just a few days. Besides that, we also make our own website to introduce and explain
more details about our company, 3 Dreams Studio.

8.0 Operation Plan

Basically our company generates income from providing 3D printing and
design services for our customer to bring their idea to life. Our company helps our
client to make their model and design their idea through face to face discussion or
online dealing and that becomes a strong income foundation for our business. The
pricing for the 3D printed model is calculated based on the total amount of materials
(thermo plastic) used for each model. For our design service, we charge based on
agreement with client.
8.1 Process Flow Charge
A good working process requirea a systematic and organized flow chart for the
production line such that monitoring process can be done and paperwork can be easily
referred and filed. The simplified process of printing the model is as below.

Client approaches
to search for help
in designing their
idea(model)

Understanding
what client
requires and need
for their design

Decide type of
software
programme to be
used for the
design

Determine the
order from online
customer

Filter all the

design and select
the best design
with the
agreement of
client

Determine type of
printing material
to be use

Double check by
other staff and
view through the
details of the
design to be
printed

Let Client to view

and check their
design

Make the changes

accoding to
client's demand

Get feedbacks
and opinions from
client

Payment by client

8.2 Production schedule

The production schedule is various from projects. However, there are some
stages of process which are fixed to be done in a given time in order to spare time for
numbers of projects that come in at one time.

Process

Time Taken

Requirement of client to the design team

A few hours of meeting

Design team brainstorming

2 or 3 hours

Decide the best design to be printed

1 day

Final checking the final design of the client

3 hours
Depend on client

Let client view through and final checking from client

Amendments and changes according to client needs
Print the 3D model
Review the feed back from customers

flexibility
1 day
Depend on model
complexity
Few hours of meeting

8.3 Required Materials

Item

Purpose
Thermoplasti

Main material in printing the

3D model. we provide the best

material which requires low
cost but produce high quality of
the product.

Colour spray

Use for final touch of the

printed model to make the
model become as what client
need

Sand paper

Use for final touch up of the

printed model after it has been
print out.

Sharp cutting cutting

tool

8.4 Required Softwares

the

board

and

coverings to the correct size

its

Types of software used for Digital 3D Modelling

Google
SketchUp
3Dtin

Description
It is free, fun and easy to use.
It is a simple yet functional 3D
software.
It is a powerful program which

Blender

contains different 3D features

and effects.

OpenSCAD

It is a solid 3D modelling
software
It is a 3D printer design
software. It has the basic tools

Tinkercad

that can create wide range of

design.

8.5 Machine and Equipment

Item
Desktop

Amount
5

Price/unit
RM 5000

Total
RM 25,000

Copy Machine

RM 15,000

RM 15,000

Fax Machine

RM 2,000

RM 2,000

3D Printer

RM 6,000

RM 30,000

Working Table

13

RM 300

RM 3,900

Chairs

13

RM 150

RM 1,950

Printer

RM 300

RM 15,000

RM 2,000

RM 6,000

Air

brusher

with 3

colour
RM 98,850
8.6 Operation Budget

Item

Fixed Asset

Equipment

RM 200,000

Factory Renovation

RM 45,000

Monthly Expenses

Other Expenses
RM 6,000

RM 20,000

Wages + EPF + SOCSO

RM 65,715

Utilities

RM 5,000

Factory Rent

RM 7,000

RM 1,000

Deposit for rent

Deposit for utilities
Total

RM 245,000

RM 97,715

RM 7,000

Tearoom

8.7 Operation layout

Designer with printing room

With the rented office renovated as a studio, located in 2-46 Jalan Kebudayaan
25, Taman Universiti, we have here the operation layout of our production. The
finished design of the studio will be subject to changes. The figure above depicts the
(rough
design)
layout.
Designer room preliminary
and secretary
plus
printing

Project Manager Room

9.0 Financial Planning

9.1 Project Implementation Cost Schedule
RM

RM

Capital Expenditure
Building
Machinery & Equipment

7,000
200,000

Furniture & Fixtures

6,000

Utilities

5,000

Renovation

45,000

263,000

Working Capital (1 month)

Administrative

5,000

Marketing

2,500

Operation

5,500

Pre-operational costs
Deposits
Allowance for Contingencies (10%)

Total cost

13,000
2,500
500
16,000

279,000

9.2 Sources of Finance Schedule

Source

RM

Equity Contribution

30,000

Cash
45,000

Asset

35,000

Term loan
Hire-purchase finance

20,000

Total

130,000

9.3 Loan Amortisation Schedule

Loan amount

: RM 50,000

Loan period

: 5 years

Interest rate

: 10 %

Method

: Reducing balance (annually)

Year

Interest

Principal

Payment

Balance

50,000

5,000

10,000

15,000

40,000

4,000

10,000

14,000

30,000

3,000

10,000

13,000

20,000

2,000

10,000

12,000

10,000

1,000

10,000

11,000

9.4 Hire Purchase Repayment Schedule

Cost of asset

RM 20,000

Down payment

RM 5,000

Loan amount

RM 15,000

Loan period

5 years

Interest rate

8%

Method

Flat (annually)

Year

Interest

Principal

Payment

Balance

20,000

1,600

4,000

5,600

16,000

1,600

4,000

5,600

12,000

1,600

4,000

5,600

8,000

1,600

4,000

5,600

4,000

1,600

4,000

5,600

9.5 Profit and Loss Account

RM
Sales

RM
180,000

Less : Expenses
Administrative

70,000

Marketing

13,000

Operational

75,500

Financial :
Interest on term loan

5,000

Interest on hire-purchase

1,600

Pre-operational expenditure

3,000

Total Expenditure
Net profit

168,100
11,000

9.6 Balance Sheet for Service Companies

RM

RM

Fixed Assets
Machinery & Equipment

200,000

Furniture and Fixtures

6,000

Renovation

5,000

211,000

Current Assets
Cash
Deposits
Total Assets

1756
500

18,060
229,060

Equity
Capital

30,000

Net profit

11,000

41,000

Long-term Liabilities
Term-loan

50,000

Hire-purchase

20,000

Total equity & Liabilities

70,000
111,000

A
Cash Flow
balanceBeginning cash
0021501241522680 294534321053475637407400584270945350480115066
0
Equity-cash 50,000
Term-Loan 20,000
Cash Sales
6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 72000
B Total Cash Inflows 70000027501301523280 354534381054075643407460584870951350540115666 135000
C
Cash Flowouts
ExpenditureOperational
458 458 458 458 458 458 458 458 458 458 458 458
5500
ExpenditureMarketting
208 208 208 208 208 208 208 208 208 208 208 208
2500
ExpenditureAdministrative
416 416 416 416 416 416 416 416 416 416 416 416
5000
Loan Repayment
563 563 563 563 563 563 563 563 563 563 563 563
7800
Principle
291 291 291 291 291 291 291 291 291 291 291 291
3500
Interest
RepaymenrHire Purchase
5000
5000
Down payment
333 333 333 333 333 333 333 333 333 333 333 333
4000
Principle
133 133 133 133 133 133 133 133 133 133 133 133
1600
Interest
EquipementMachinery & 200000
200000
Furniture & Fixtures 6000
6000
Renovation 3500
3500
Pre-Ops Expenditure 2500
2500
Deposites
500
500
D Total Cash Outflows 43500 2349 2349 2349
2349 2349 2349 2349 2349 2349 2349 2349 71688
(Deficit)
E
Cash Surplus/ 215001 24152 26803 2945 321045 34756 37407 40058 42709 45350 48011 50662 5331 53312
F Ending Cash Balance 215001 24152 26803 2945 321045 34756 37407 40058 42709 45350 48011 50662 5331 53312

MONTH
OPSPRE- JAN FEB MAC APR MAYEJUN JULY AUG SEPT OCT NOV DEC

9.7 Performa Cash Flow

10.0 Conclusion
3D Printing Technology is something new in Malaysia. Our company does not
only provide the 3D printing and design services to our customers; we also become
one of the pioneers to introduce this technology into the model-making industries.
With the services our company offers, model-making will never be the same. We use
shorter time and effort to produce the finest model. With 3D printing, we can bring
peoples idea to life! We encourage and stimulate humans imagination because
imagination is what makes a person special and unique!