Telecom: Brands in India On Facebook in Q2-2015

Telecom
Brands in India
on Facebook in
Q2-2015
Apr 01, 2015 - Jun 30, 2015
Top Telecom Brands in India on Facebook Q2-2015
In this report we looked at the top 10

telecom brand pages on Facebook.
Take a look at how their social
performances stack up.
Key Findings
Vodafone Zoozoos had the largest fan base while Reliance
Mobile showed the highest fan growth.
Reliance Mobile published the greatest amount of content while
Idea Cellular received the highest engagement.
Vodafone India received the highest percentage of Positive

Sentiment
Idea Cellular ran #TheGreatSocialQuest campaign which was the
most engaging campaign among the top brands
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Fans
Vodafone Zoozoos had the largest fan base of 18,795,354 while Reliance Mobile showed the
highest fan growth of 2.63%.
Idea Cellular
MTS India
Airtel
Vodafone Zoozoos
Uninor
Aircel India
Tata Docomo
BSNL Mobile
Reliance Mobile
Vodafone India
3.00%
2.50%
Growth %
2.00%
1.50%
1.00%
0.50%
0.00%
-0.50%
-1.00%
Competitors
0K
2,000K
4,000K
6,000K
8,000K
10,000K
12,000K
Number of Fans
14,000K
16,000K
18,000K
20,000K
Fans - Geography
Countries < 2%
Pakistan
Indonesia
India
Indonesia
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
BSNL Mobile Idea Cellular
Competitors
MTS India
Aircel India
Airtel
Tata Docomo
Uninor
Reliance
Vodafone
Vodafone
Mobile
India
Zoozoos
Engagement - Posts
Reliance Mobile published the greatest number of posts (230). Idea Cellular had the highest
average engagement, with a score of 630.
Engagement Score
Number of Posts
Number of Posts
0
50
100
150
200
250
Vodafone
Reliance
Tata Docomo
Aircel India
Uninor
Vodafone
Airtel
MTS India
Idea Cellular
0
Competitors
100
200
300
400
Engagement Score
500
600
700
Engagement Breakdown
Idea Cellular received the most number of Likes (2,795,527), Idea Cellular got the most number of
Comments (44,885) and Vodafone Zoozoos had the most number of Shares (39,175).
Likes
Comments
Shares
Vodafone India
Reliance Mobile
BSNL Mobile
Tata Docomo
Aircel India
Uninor
Vodafone Zoozoos
Airtel
MTS India
Idea Cellular
0
Competitors
500000
1000000
1500000
2000000
2500000
3000000
Most Engaging Brand Posts

Reliance Mobile
Reliance Mobile
Idea Cellular
Sat, May 23 at 3:02 AM EDT
Wed, May 6 at 8:01 AM EDT
Wed, Jun 24 at 5:45 AM EDT
Share your favorite T20 cricket moments with us.

Comment using #JeetPakkiHai. Win HTC Mobile & Rs.
1 ..
8 teams, 3-6 months of free data and unlimited fun!

Thats our Pro3 for you: shop.rcom.co.in #JeetPa ..
Heres your last chance to win a MacBook Air & iPads.

Wildcard registrations for The Great Social Qu ..
Engagement
Score
Likes
Comments
996
40,601
1,012
Competitors
Shares Sentiment
245
Positive
Engagement
Score
Likes
Comments
988
35,659
395
Shares Sentiment
62
Positive
Engagement
Score
Likes
Comments
983
121,896
490
Shares Sentiment
99
Positive

Idea Cellular
Idea Cellular
Idea Cellular
Sun, May 24 at 8:00 AM EDT
Tue, Jun 9 at 7:34 AM EDT
Fri, May 29 at 9:04 AM EDT
When was the last time you disconnected to

reconnect with your hobbies? Let's start today!
What if you could experience different countries

across the world, without passports or tickets? Sta ..
The next version of Android OS was announced and

is called Android M. All versions of this OS are ..
Engagement
Score
Likes
Comments
980
99,213
962
Competitors
Shares Sentiment
1,691
Positive
Engagement
Score
Likes
Comments
963
98,091
583
Shares Sentiment
91
Positive
Engagement
Score
Likes
Comments
949
40,899
9,103
Shares Sentiment
547
Positive
Fan Posts
Airtel's Facebook Page saw the highest number of Fan posts (10,823).
Reliance Mobile
Vodafone India
BSNL Mobile
Tata Docomo
Aircel India
Uninor
MTS India
Airtel
Vodafone Zoozoos
Idea Cellular
0
Competitors
2000
4000
6000
Number of Fan Posts
8000
10000
12000
Sentiment Analysis
Vodafone India received the highest percentage of Positive Sentiment (21.00%).
Negative
Neutral
Positive
Tata Docomo
MTS India
Airtel
Reliance Mobile
Vodafone India
BSNL Mobile
Aircel India
Idea Cellular
0%
Competitors
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Brand Responses
Reliance Mobile responded to the highest percentage of Fan posts (65.77%).
Idea Cellular
Aircel India
BSNL Mobile
Vodafone India
Reliance Mobile
Airtel
MTS India
Tata Docomo
% of Fan Posts Brand Responded to
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
0
500
1000
1500
2000
2500
Average Response Time (mins)
Competitors
3000
3500
4000
4500
Share Of Voice Volume of Posts

Reliance Mobile published the most with 230 posts, among the brands in "Competitors" Group.
Tata Docomo
Uninor
Aircel India
Vodafone India
BSNL Mobile
Vodafone Zoozoos
Reliance Mobile
MTS India
8%
16%
17%
7%
0%
12%
21%
1%
9%
9%
Competitors
Idea Cellular
Airtel
Share Of Voice Likes

Idea Cellular received the largest volume of Likes (2,795,527), among the brands in "Competitors"
Group.
Tata Docomo
Uninor
Aircel India
Vodafone India
BSNL Mobile
Vodafone Zoozoos
0%
0%
13%
0%
Reliance Mobile
MTS India
1%
10%
31%
43%
0%
2%
Competitors
Idea Cellular
Airtel
Share Of Voice Comments

Idea Cellular received the largest volume of Comments (44,885), among the brands in
"Competitors" Group.
Tata Docomo
Uninor
Aircel India
Vodafone India
BSNL Mobile
Vodafone Zoozoos
14%
Reliance Mobile
MTS India
4%
4%
28%
6%
4%
1%
10%
29%
Competitors
0%
Idea Cellular
Airtel
Share Of Voice Shares

Vodafone Zoozoos received the largest volume of Shares (39,175), among the brands in
"Competitors" Group.
Tata Docomo
Uninor
Aircel India
Vodafone India
BSNL Mobile
Vodafone Zoozoos
Reliance Mobile
MTS India
0%
5%
34%
38%
8%
11%
1% 1%
Competitors
2%
0%
Idea Cellular
Airtel
Campaign Comparison
During this time period, #TheGreatSocialQuest was the most engaging run by Idea Cellular. Idea
Cellular published the most (29) in its #TheGreatSocialQuest campaign.
Engagement Score
Number of Posts
Number of Posts
0
10
15
20
25
30
35
Online Recharge (Tata Docomo)

Recharge your Airtel Digital TV on Myntra to get 30%
Reliance Wi-Pod(Reliance Mobile)
Vodafone Scholarship Program(Vodafone India)
Win Being Human Online merchandise(Aircel India)
Digital Winners 2015(Uninor)
#VodafoneNo1inGujarat(Vodafone Zoozoos)
#TheGreatSocialQuest(Idea Cellular)
0
Competitors
100
200
300
400
500
Engagement Score
600
700
800
900
Analysis of Airtels Facebook

Page
Apr 01, 2015 - Jun 30, 2015
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Create Your Free
Brand Overview
Airtel has 33,090 new Likes and an audience base of 5,858,610 fans who are mostly Young, Male
and Single
Airtel
Airtel
Fans
5,858,610
New Fans
33,090
Fan Growth
.56%
Country
India
Demographics
Mostly Young, Male and Single
Brand Overview
Airtel had 174 new Posts, and their most recent campaign is Recharge your Airtel Digital TV on
Myntra to get 30% OFF.
Posts
Brand
User
Engagement Score
51
Total Fan Posts
10,762
Total Posts
174
Brand Response Rate
55.51%
Total Likes
77,208
Average Reply Time
3 hrs, 41 mins
Total Comments
22,439
General Sentiment
Neutral
Total Shares
4,680
Content & Campaigns
Airtel
Most Engaging Content Type
Corporate Social
Responsibility
Most Engaging Campaign
House Party
Least Engaging Content Type
Question to fans
Most Recent Campaign
Recharge your Airtel

Digital TV on Myntra
to get 30% OFF
Most Prolific Content Type
Plans & Pricing
Fan Growth
Airtel had a growth rate of 0.57% between Apr 01, 2015 and Jun 30, 2015.
5,870,000
5,860,000
Total Fans
5,858,610
New Fans
33,090
5,850,000
5,840,000
5,830,000
5,820,000
5,810,000
5,800,000
Airtel
Engagement
Airtel had an engagement of 51 and the highest engagement was 451.
500
450
400
350
300
250
200
150
100
50
0
1-Apr
Airtel
8-Apr
15-Apr
22-Apr
29-Apr
6-May
13-May
20-May
27-May
3-Jun
10-Jun
17-Jun
24-Jun
Community Analysis
Airtel fans are largely from India followed by
Bangladesh.
Airtel fans are mostly Young, Male and Single
Over 60
male
female
Belgium
51-60
Uganda
41-50
31-40
Saudi Arabia
21-30
16%
Nigeria
Below 21
0%
20%
40%
60%
Sri Lanka
United States
UnKnown
84%
United Arab Emirates
Married
Pakistan
Engaged
In a Relationship
Bangladesh
Single
India
0%
20%
Fan Demographics
Airtel
40%
60%
80%
0K
2,000K
4,000K
Distribution of Fans
6,000K
Brand Posts
6
Airtel posted a total of 174 Posts between

Apr 01, 2015 and Jun 30, 2015.
4
3
2
1
0
Airtel
Top keywords
Frequency
used in the Posts
free
TheSmartphoneNe
twork
Airtel
21
app
16
Download
15
21
17
Brand Posts - Engagement

Airtel responded to 112 conversations generated by
the 174 Posts they published.
Brand Participation
Brand Non Participation
Airtel receives more positive than negative vibes from

comments on their Posts.
Posititve
1%
Negative
Neutral
3%
36%
64%
96%
Brand Responses
Airtel
Sentiment on Brand Posts

Sat, Apr 25 at 11:47 AM EDT
Mon, Jun 22 at 11:53 AM EDT
Sat, Apr 25 at 12:37 PM EDT
We are deeply saddened by the severe impact that

one of the worst earthquakes in Nepal has had on th
..
Sunita rediscovered her love for the Veena. What will

you do with the Airtel 4G Home Wi-Fi? Find out ..
"We have decided to offer all calls on the Airtel

network from India to Nepal completely free of cos ..
Engagement
Score
Likes
Comments
597
3,769
904
Airtel
Shares Sentiment
1,522
Positive
Engagement
Score
Likes
Comments
451
12,224
309
Shares Sentiment
177
Positive
Engagement
Score
Likes
Comments
467
4,522
71
Shares Sentiment
387
Neutral
Brand Posts - Analysis

Most of Airtel posts were Photos, and posts with Plain
Text received the highest engagement.
Engagement Score
Most of Airtel posts were published on Friday and

posts on Saturday received the highest engagement.
Number of Posts
Engagement Score
Number of Posts
Number of Posts
Number of Posts
0
50
100
0
150
200
Links
20
30
Sunday
Saturday
Friday
Plain Text
Thursday
Videos
Wednesday
Tuesday
Photos
Monday
0
50
100
150
200
Engagement Score
Brand Post Types

Airtel
10
250
300
20
40
60
Engagement Score
Days of the Week
80
100
User Posts
Positive
Neutral
Negative
Users posted a total of 10,762 Posts
400
between Apr 01, 2015 and Jun 30, 2015 on
350
Airtel's wall.
300
250
200
150
Top keywords used in

the Posts
Frequency
service
2269
100
call
2122
50
time
1916
days
1888
number
1633
Airtel
User Posts - Engagement

Airtel responded to 6,013 conversations generated by
the 10,762 Posts fans published.
Brand Participation
Airtel appears to participate more when Fan

conversations have greater negative vibes than usual.
Posititve
Negative
Neutral
20%
44%
56%
52%
28%
Brand Responses
Airtel
Sentiment of User Posts
Content Intel
Most of Airtel posts were around 'Plans & Pricing', and posts around 'Corporate Social
Responsibility' received the highest engagement.
Engagement Score
Number of Posts
Number of Posts
0
10
15
20
25
30
35
40
45
50
Like This/Engagement
Value Added Services
Facebook App
Question to fans
Contest
Store Updates
Special Offer
Ad Campaigns
Corporate Social
Plans & Pricing
Event
Others
Brand News
0
Airtel
50
100
150
200
Engagement Score
250
300
350
400
Content Intel
In Posts about General Happenings,Airtel Others
received the highest engagement.
In Posts about Telecom & Digital Services,Airtel Like

This/Engagement Oriented Posts posts received the
highest engagement.
Engagement Score
0
Number of Posts
Number of Posts
4
Engagement Score
8
Like
Number of Posts
Number of Posts
20
40
Engagement Score
60
Technology
This/Engagement
Oriented Posts
Festival/Greetings
Question to fans
Question to fans
Entertainment
Advice/Tips
Others
0
20
40
60
Engagement Score
About Telecom & Digital Services

Airtel
80
About General Happenings
Campaign Intel 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, Airtel 3G Wi-Fi
Dongle was the most engaging campaign run by Airtel.
Engagement Score
0
Overall, Airtel 3G Wi-Fi Dongle engaged the best out of

the recent 3 campaigns run by Airtel.
Number of Posts
Number of Posts
2
Engagement Score
4
Supersaver Voice
Supersaver Voice
Packs
Packs
Airtel 3G Wi-Fi
Airtel 3G Wi-Fi
Dongle
Dongle
to get 30% OFF
to get 30% OFF

0
10
20
30
Engagement Score
Apr 01, 2015 - Jun 30, 2015

Airtel
40
50
10
Number of Posts
Number of Posts
4
20
30
Engagement Score
Entire Campaign
40
50
Analysis of Idea Cellular

Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Idea Cellular has 88,492 new Likes and an audience base of 7,300,597 fans who are mostly Young,
Male and Single
Idea Cellular
Idea Cellular
Fans
7,300,597
New Fans
88,492
Fan Growth
1.21%
Country
India
Demographics
Brand Overview
Idea Cellular had 102 new Posts, and their most recent campaign is #TheGreatSocialQuest.
Posts
Brand
User
Engagement Score
630
Total Fan Posts
4,381
Total Posts
102
Brand Response Rate
38.07%
Total Likes
2,795,527
Average Reply Time
1 hr, 17 mins
Total Comments
44,885
General Sentiment
Neutral
Total Shares
11,111
Content & Campaigns
Idea Cellular
Question to fans
Special Offer
Contest
#TheGreatSocialQue
st
#TheGreatSocialQue
st
Fan Growth
Idea Cellular had a growth rate of 1.25% between Mar 31, 2015 and Jun 30, 2015.
7,320,000
7,300,000
7,280,000
7,260,000
7,240,000
7,220,000
7,200,000
7,180,000
7,160,000
Idea Cellular
Total Fans
7,300,597
New Fans
89,898
Engagement
Idea Cellular had an engagement of 630 and the highest engagement was 980.
1,200
1,000
800
600
400
200
0
1-Apr
Idea Cellular
8-Apr
15-Apr
22-Apr
29-Apr
6-May
13-May
20-May
27-May
3-Jun
10-Jun
17-Jun
24-Jun
Community Analysis
Idea Cellular fans are largely from India followed by
United Arab Emirates.
Idea Cellular fans are mostly Young, Male and Single
Over 60
male
female
Canada
51-60
United Kingdom
41-50
31-40
Nepal
21-30
Saudi Arabia
Below 21
20%
0%
80%
20%
40%
60%
UnKnown
Bangladesh
Married
United States
Engaged
In a Relationship
India
Single
0%
20%
Fan Demographics
Idea Cellular
Pakistan
40%
60%
0K
2,000K
4,000K
6,000K
8,000K
Brand Posts
4
Idea Cellular posted a total of 102 Posts

between Apr 01, 2015 and Jun 30, 2015.
Idea Cellular
Top keywords
Frequency
used in the Posts
TheGreatSocialQue
st
Click
18
13
Favorites
13
Shares
13
TGSQ
12

Idea Cellular responded to 71 conversations generated
by the 102 Posts they published.
Brand Participation
Idea Cellular receives more positive than negative vibes

from comments on their Posts.
Posititve
1%
Negative
Neutral
3%
30%
70%
96%
Brand Responses
Idea Cellular

Sun, May 24 at 8:00 AM EDT
Heres your last chance to win a MacBook Air & iPads.

Wildcard registrations for The Great Social Qu ..
When was the last time you disconnected to

reconnect with your hobbies? Let's start today!
What if you could experience different countries

across the world, without passports or tickets? Sta ..
Engagement
Score
Likes
Comments
983
121,896
490
Idea Cellular
Shares Sentiment
99
Positive
Engagement
Score
Likes
Comments
980
99,213
962
Shares Sentiment
1,691
Positive
Engagement
Score
Likes
Comments
963
98,091
583
Shares Sentiment
91
Positive

Most of Idea Cellular posts were published on Friday
and posts on Tuesday received the highest
engagement.
Most of Idea Cellular posts were Photos, and posts

with Photos received the highest engagement.
Engagement Score
Number of Posts
Engagement Score
Number of Posts
Number of Posts
Number of Posts
0
20
40
60
80
100
10
15
20
200
400
600
800
Sunday
Polls
Saturday
Videos
Friday
Plain Text
Thursday
Wednesd
Links
Tuesday
Photos
Monday
0
100
200
300
400
Engagement Score
Brand Post Types

Idea Cellular
500
600
700
Engagement Score
Days of the Week
User Posts
Positive
Neutral
Negative
100
90
Idea Cellular's wall.
80
70
60

the Posts
Frequency
30
Idea
1722
20
service
822
10
call
569
time
460
customer care
391
50
40
Idea Cellular

Idea Cellular responded to 1,668 conversations
generated by the 4,381 Posts fans published.
Brand Participation
Idea Cellular appears to participate more when Fan

Posititve
Negative
Neutral
17%
38%
62%
Brand Responses
Idea Cellular
60%
23%
Content Intel
Most of Idea Cellular posts were around 'Contest', and posts around 'Question to fans' received
the highest engagement.
Engagement Score
Number of Posts
Number of Posts
0
10
12
14
16
18
20
Facebook App
Question to fans
Contest
Store Updates
Special Offer
Ad Campaigns
Corporate Social
Plans & Pricing
Event
Others
Brand News
0
Idea Cellular
100
200
300
400
500
Engagement Score
600
700
800
900
Content Intel
In Posts about Telecom & Digital Services,Idea Cellular
Question to fans posts received the highest
engagement.
Engagement Score
0
In Posts about General Happenings,Idea Cellular

Others received the highest engagement.
Number of Posts
Number of Posts
Engagement Score
Number of Posts
Number of Posts
0
Like
10
20
30
40
Current Affairs
This/Engagement
Technology
Oriented Posts
Festival/Greeti
Question to fans
Question to fans
Entertainment
Others
Advice/Tips
On Sports
0
200
400
600
Engagement Score

Idea Cellular
800
200
400
600
Engagement Score
800
1000

Overall, #TheGreatSocialQuest engaged the best out
of the recent 3 campaigns run by Idea Cellular.
Between Apr 01, 2015 and Jun 30, 2015,

#TheGreatSocialQuest was the most engaging
campaign run by Idea Cellular.
Engagement Score
Number of Posts
Engagement Score
Number of Posts
0
10
15
Number of Posts
20
25
#DidYouKnow
#DidYouKnow
#ThinkYellowThinkId
#ThinkYellowThinkId
ea
ea
#TheGreatSocialQue
#TheGreatSocialQue
st
st
0
200
400
600
Engagement Score
Apr 01, 2015 - Jun 30, 2015

Idea Cellular
Number of Posts
800
1000
10
200
20
400
600
Engagement Score
Entire Campaign
30
800
40
1000
Analysis of Aircel India

Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Aircel India has 125,172 new Likes and an audience base of 9,713,176 fans who are mostly Young,
Male and Single
Aircel India
Aircel India
Fans
9,713,176
New Fans
125,172
Fan Growth
1.29%
Country
India
Demographics
Brand Overview
Aircel India had 190 new Posts, and their most recent campaign is Win Being Human Online
merchandise.
Posts
Brand
User
Engagement Score
267
Total Fan Posts
2,652
Total Posts
190
Brand Response Rate
64.74%
Total Likes
1,976,782
Average Reply Time
15 hrs, 24 mins
Total Comments
44,647
General Sentiment
Neutral
Total Shares
8,172
Content & Campaigns
Aircel India
Contest
Others
Value Added
Services
#AircelJoyofaLittleEx
tra
Win Being Human
Online merchandise
Fan Growth
Aircel India had a growth rate of 1.32% between Mar 31, 2015 and Jun 30, 2015.
9,740,000
9,720,000
9,700,000
Total Fans
9,713,176
New Fans
126,583
9,680,000
9,660,000
9,640,000
9,620,000
9,600,000
9,580,000
9,560,000
9,540,000
9,520,000
Aircel India
Engagement
Aircel India had an engagement of 267 and the highest engagement was 836.
900
800
700
600
500
400
300
200
100
0
1-Apr
Aircel India
8-Apr
15-Apr
22-Apr
29-Apr
6-May
13-May
20-May
27-May
3-Jun
10-Jun
17-Jun
24-Jun
Community Analysis
Aircel India fans are largely from India followed by
Egypt.
Aircel India fans are mostly Young, Male and Single
Over 60
male
female
United Kingdom
51-60
Nepal
41-50
31-40
Saudi Arabia
21-30
16%
Pakistan
Below 21
0%
84%
20%
40%
60%
UnKnown
United States
Married
Engaged
Egypt
In a Relationship
India
Single
0%
20%
Fan Demographics
Aircel India
Bangladesh
40%
60%
0K
4,000K
8,000K
Brand Posts
5
Aircel India posted a total of 190 Posts

Aircel India
Top keywords
Frequency
used in the Posts
movie
50
comments
36
favourite
24
FridayFilmCheck
Chennai Super
Kings
21
17

Aircel India responded to 132 conversations generated
by the 190 Posts they published.
Brand Participation
Aircel India receives more positive than negative vibes

from comments on their Posts.
0%
Posititve
Negative
Neutral
1%
31%
69%
99%
Brand Responses
Aircel India

Did you know: Recharging from www.aircel.com can

give you a chance to win 10 times your recharge amo
..
Hey guys! The 3rd and the final ODI begins today!
Cheer for our boys as they take on neighbours Bang ..
Varun Dhawan is back on the big screen to rock the

dance floors! ABCD 2 is rocking the theatres near ..
Engagement
Score
Likes
Comments
888
74,236
1,704
Aircel India
Shares Sentiment
202
Positive
Engagement
Score
Likes
Comments
836
59,694
1,699
Shares Sentiment
214
Positive
Engagement
Score
Likes
Comments
813
58,984
951
Shares Sentiment
132
Positive

Most of Aircel India posts were Photos, and posts with
Photos received the highest engagement.
Engagement Score
Number of Posts
Most of Aircel India posts were published on Friday

and posts on Wednesday received the highest
engagement.
Engagement Score
Number of Posts
Number of Posts
Number of Posts
0
50
100
0
150
200
20
30
40
Sunday
Polls
Saturday
Links
Friday
Videos
Thursday
Wednesd
Plain Text
Tuesday
Photos
Monday
0
50
100
150
200
Engagement Score
Brand Post Types

Aircel India
10
250
300
100
200
300
Engagement Score
Days of the Week
400
500
User Posts
Positive
Neutral
Negative
90
80
Aircel India's wall.
70
60
50
40

the Posts
Frequency
30
aircel
800
20
balance
368
10
network
294
Rs
264
call
249
Aircel India

Aircel India responded to 1,717 conversations
Brand Participation
Aircel India appears to participate more when Fan

Posititve
Negative
Neutral
14%
35%
19%
65%
Brand Responses
Aircel India
67%
Content Intel
Most of Aircel India posts were around 'Value Added Services', and posts around 'Contest'
Engagement Score
Number of Posts
Number of Posts
0
10
20
30
40
50
60
70
Facebook App
Question to fans
Contest
Store Updates
Special Offer
Ad Campaigns
Corporate Social
Plans & Pricing
Event
Others
Brand News
0
Aircel India
50
100
150
200
250
Engagement Score
300
350
400
450
Content Intel
In Posts about General Happenings,Aircel India Others
In Posts about Telecom & Digital Services,Aircel India

Advice/Tips posts received the highest engagement.
Engagement Score
0
Number of Posts
Number of Posts
1
Engagement Score
0
10
Number of Posts
Number of Posts
20
30
40
50
Technology
Festival/Greetings
Question to fans
Question to fans
Entertainment
Advice/Tips
Others
On Sports
0
10
20
30
Engagement Score

Aircel India
40
200
400
600
Engagement Score
800

Between Apr 01, 2015 and Jun 30, 2015,
#WorldMusicDay was the most engaging campaign run
by Aircel India.
Engagement Score
0
Number of Posts
Number of Posts
2
Overall, Win Being Human Online merchandise

engaged the best out of the recent 3 campaigns run by
Aircel India.
Engagement Score
Number of Posts
Number of Posts
4
#WorldMusicDay
#WorldMusicDay
#AircelMusicFest
Win Being Human

Online merchandise
0
10
20
Engagement Score
Apr 01, 2015 - Jun 30, 2015

Aircel India
30
100
200
300
Engagement Score
Entire Campaign
400
500
Analysis of Tata Docomo

Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Tata Docomo has -8,775 new Likes and an audience base of 13,243,878 fans who are mostly
Young, Male and Single
Tata Docomo
Tata Docomo
Fans
13,243,878
New Fans
-8,775
Fan Growth
-.07%
Country
India
Demographics
Brand Overview
Tata Docomo had 92 new Posts, and their most recent campaign is Online Recharge .
Posts
Brand
User
Engagement Score
198
Total Fan Posts
1,153
Total Posts
92
Brand Response Rate
51.95%
Total Likes
619,774
Average Reply Time
8 hrs, 6 mins
Total Comments
7,106
General Sentiment
Neutral
Total Shares
35,486
Content & Campaigns
Like
This/Engagement
Oriented Posts
Event
Plans & Pricing
Tata Docomo
#CWC15 (CWC15)
Online Recharge
Fan Growth
Tata Docomo had a growth rate of -0.07% between Mar 31, 2015 and Jun 30, 2015.
13,258,000
13,256,000
13,254,000
Total Fans
13,243,878
New Fans
-8,877
13,252,000
13,250,000
13,248,000
13,246,000
13,244,000
13,242,000
13,240,000
13,238,000
13,236,000
Tata Docomo
Engagement
Tata Docomo had an engagement of 198 and the highest engagement was 796.
900
800
700
600
500
400
300
200
100
0
1-Apr
Tata Docomo
8-Apr
15-Apr
22-Apr
29-Apr
6-May
13-May
20-May
27-May
3-Jun
10-Jun
17-Jun
24-Jun
Community Analysis
Tata Docomo fans are mostly Young, Male and Single
Over 60
male
female
Cambodia
51-60
Saudi Arabia
41-50
31-40
Sri Lanka
21-30
Below 21
26%
Tata Docomo fans are largely from India followed by

Indonesia.
0%
20%
40%
60%
United States
Nepal
UnKnown
74%
Bangladesh
Married
Pakistan
Engaged
In a Relationship
Indonesia
Single
India
0% 10% 20% 30% 40% 50%
Fan Demographics
Tata Docomo
0K
5,000K
10,000K
15,000K
Brand Posts
4
Tata Docomo posted a total of 92 Posts

Tata Docomo
Top keywords
Frequency
used in the Posts
bit
24
friends
10
data
10
more data
talktime

Tata Docomo responded to 21 conversations
generated by the 92 Posts they published.
Brand Participation
Tata Docomo receives more positive than negative

vibes from comments on their Posts.
Posititve
0%
Negative
Neutral
7%
23%
77%
93%
Brand Responses
Tata Docomo

Sat, May 16 at 1:30 AM EDT
Mon, May 25 at 4:31 AM EDT
Wed, Apr 1 at 2:07 AM EDT
Tag him here to remind him of all the Saturday plans

that were once ON.
And your bench would be the landing strip.

#ThoseWereTheDays
This is probably the best way to fool someone today!

#AprilFool
Engagement
Score
Likes
Comments
796
22,461
1,398
Tata Docomo
Shares Sentiment
4,985
Positive
Engagement
Score
Likes
Comments
669
41,641
242
Shares Sentiment
1,224
Positive
Engagement
Score
Likes
Comments
584
6,988
385
Shares Sentiment
3,478
Positive

Most of Tata Docomo posts were published on
Thursday and posts on Wednesday received the
highest engagement.
Most of Tata Docomo posts were Photos, and posts

with Photos received the highest engagement.
Engagement Score
Number of Posts
Engagement Score
Number of Posts
0
20
40
60
80
Number of Posts
100
Polls
Sunday
Videos
Saturday
10
15
20
100
200
300
400
Friday
Links
Thursday
Wednesd
Plain Text
Tuesday
Photos
Monday
0
50
100
150
Engagement Score
Brand Post Types

Tata Docomo
Number of Posts
200
250
Engagement Score
Days of the Week
User Posts
Positive
Neutral
Negative
50
45
Tata Docomo's wall.
40
35
30

the Posts
Frequency
15
Tata Docomo
313
10
service
198
time
192
days
172
number
169
25
20
Tata Docomo

Tata Docomo responded to 600 conversations
Brand Participation
Tata Docomo appears to participate more when Fan

Posititve
Negative
Neutral
17%
48%
52%
Brand Responses
Tata Docomo
55%
28%
Content Intel
Most of Tata Docomo posts were around 'Plans & Pricing', and posts around 'Like
This/Engagement Oriented Posts' received the highest engagement.
Engagement Score
Number of Posts
Number of Posts
0
10
15
80
100
120
Engagement Score
20
25
Oriented Posts
Question to fans
Store Updates
Plans & Pricing

Event
Others
0
Tata Docomo
20
40
60
140
160
180
200
Content Intel
In Posts about Telecom & Digital Services,Tata Docomo
Like This/Engagement Oriented Posts posts received
the highest engagement.
Engagement Score
0
In Posts about General Happenings,Tata Docomo On

Sports received the highest engagement.
Number of Posts
Number of Posts
10
Engagement Score
Number of Posts
Number of Posts
0
15
10
Technology
Like
Festival/Greeti
This/Engagement
Oriented Posts
Question to fans
Entertainment
Question to fans
Others
On Sports
0
50
100
150
200
Engagement Score

Tata Docomo
250
200
400
Engagement Score
600

Overall, #CWC15 (CWC15) engaged the best out of the
recent 3 campaigns run by Tata Docomo.
Between Apr 01, 2015 and Jun 30, 2015, Online

Recharge was the most engaging campaign run by
Tata Docomo.
Engagement Score
Number of Posts
Engagement Score
Number of Posts
0
10
Number of Posts
Number of Posts
15
10
15
20
#CWC15 (CWC15)
Online Recharge
RED BANDSTAND
Online Recharge
50
100
Engagement Score
Apr 01, 2015 - Jun 30, 2015

Tata Docomo
150
200
400
Engagement Score
Entire Campaign
600
Analysis of Vodafone India

Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Vodafone India has 30,255 new Likes and an audience base of 1,320,535 fans who are mostly
Young, Male and Single
Vodafone India
Vodafone India
Fans
1,320,535
New Fans
30,255
Fan Growth
2.29%
Country
India
Demographics
Brand Overview
Vodafone had 10 new Posts, and their most recent campaign is Vodafone Scholarship Program.
Posts
Brand
User
Engagement Score
421
Total Fan Posts
6,354
Total Posts
10
Brand Response Rate
58.40%
Total Likes
5,509
Average Reply Time
34 mins
Total Comments
6,120
General Sentiment
Neutral
Total Shares
661
Content & Campaigns
Vodafone India
Corporate Social
Responsibility
Plans & Pricing
Brand News
Vodafone
Scholarship Program
Vodafone
Scholarship Program
Fan Growth
Vodafone India had a growth rate of 2.34% between Apr 01, 2015 and Jun 30, 2015.
1,325,000
1,320,000
1,315,000
Total Fans
1,320,535
New Fans
30,255
1,310,000
1,305,000
1,300,000
1,295,000
1,290,000
1,285,000
1,280,000
1,275,000
Vodafone India
Engagement
Vodafone India had an engagement of 421 and the highest engagement was 588.
700
600
500
400
300
200
100
0
1-Apr
Vodafone India
8-Apr
15-Apr
22-Apr
29-Apr
6-May
13-May
20-May
27-May
3-Jun
10-Jun
17-Jun
24-Jun
Community Analysis
Vodafone India fans are mostly Young, Male and Single
Over 60
male
female
Japan
51-60
Qatar
41-50
31-40
Nepal
21-30
14%
Vodafone India fans are largely from India followed by

Bangladesh.
Saudi Arabia
Below 21
0%
20%
40%
60%
Pakistan
United States
UnKnown
86%
Married
Egypt
Engaged
In a Relationship
Bangladesh
Single
India
0%
20%
Fan Demographics
Vodafone India
40%
60%
0K
500K
1,000K
1,500K
Brand Posts
3
Vodafone India posted a total of 10 Posts

Vodafone India
Top keywords
Frequency
used in the Posts
Vodafone India
Secondary/Senior
Secondary
nearest Vodafone
dream
renowned speakers
3
3

Vodafone India responded to 7 conversations
generated by the 10 Posts they published.
Brand Participation
Vodafone India receives more positive than negative

vibes from comments on their Posts.
Posititve
0%
Negative
Neutral
10%
30%
70%
90%
Brand Responses
Vodafone India

Thu, Apr 23 at 5:49 AM EDT
Sun, Apr 26 at 8:16 AM EDT
Wed, Apr 8 at 12:51 PM EDT
As per the TRAI mandate effective from April 19,

2015, our SMS and IVR Helpline number has changed
f ..
Vodafone India is facilitating all calls made to Nepal at

just Re.1/min against the regular call rat ..
Vodafone India updated their cover photo.
Engagement
Score
Likes
Comments
588
804
798
Vodafone India
Shares Sentiment
209
Positive
Engagement
Score
Likes
Comments
581
1,501
502
Shares Sentiment
276
Positive
Engagement
Score
Likes
Comments
555
897
1,014
Shares Sentiment
30
Positive

Most of Vodafone India posts were Photos, and posts
with Plain Text received the highest engagement.
Engagement Score
Number of Posts
Most of Vodafone India posts were published on

Thursday and posts on Sunday received the highest
engagement.
Engagement Score
Number of Posts
Number of Posts
0
Number of Posts
Sunday
Plain Text
Saturday
Friday
Links
Thursday
Wednesd
Photos
Tuesday
Monday
0
200
400
Engagement Score
Brand Post Types

Vodafone India
600
800
200
400
Engagement Score
Days of the Week
600
800
User Posts
Positive
140
120
Neutral
Negative

Vodafone India's wall.
100
80
60
40
20
0
Vodafone India

the Posts
Frequency
service
1821
call
1418
time
1213
customer
1167
network
1076

Vodafone India responded to 3,723 conversations
Brand Participation
Vodafone India appears to participate more when Fan

Posititve
Negative
Neutral
20%
41%
46%
59%
34%
Brand Responses
Vodafone India
Content Intel
Most of Vodafone India posts were around 'Brand News', and posts around 'Corporate Social
Responsibility' received the highest engagement.
Engagement Score
Number of Posts
Number of Posts
0
Contest
Special Offer
Corporate Social
Responsibility
Plans & Pricing

Others
Brand News
0
Vodafone India
100
200
300
Engagement Score
400
500
600

Between Apr 01, 2015 and Jun 30, 2015, Vodafone
Scholarship Program was the most engaging campaign
run by Vodafone India.
Engagement Score
0
Overall, Vodafone Scholarship Program engaged the

best out of the recent 3 campaigns run by Vodafone
India.
Number of Posts
Number of Posts
2
Engagement Score
4
Number of Posts
Number of Posts
100
Ab Gujarat jeetega
Vodafone
Scholarship Program
#MyVodafoneApp
Vodafone
Scholarship Program
0
100
200
300
Engagement Score
Apr 01, 2015 - Jun 30, 2015

Vodafone India
400
200
300
Engagement Score
Entire Campaign
400
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In this report we looked at the top 10

Vodafone India received the highest percentage of Positive

Generate Your Own Social Media Report

This report was generated entirely by

Most Engaging Brand Posts

Sat, May 23 at 3:02 AM EDT

Wed, May 6 at 8:01 AM EDT

Wed, Jun 24 at 5:45 AM EDT

Share your favorite T20 cricket moments with us.

8 teams, 3-6 months of free data and unlimited fun!

Heres your last chance to win a MacBook Air & iPads.

Most Engaging Brand Posts

Sun, May 24 at 8:00 AM EDT

Tue, Jun 9 at 7:34 AM EDT

Fri, May 29 at 9:04 AM EDT

When was the last time you disconnected to

What if you could experience different countries

The next version of Android OS was announced and

% of Fan Posts Brand Responded to

Average Response Time (mins)

Share Of Voice Volume of Posts

Share Of Voice Likes

Share Of Voice Comments

Share Of Voice Shares

Online Recharge (Tata Docomo)

Analysis of Airtels Facebook

Generate Your Own Social Media Report

This report was generated entirely by

Mostly Young, Male and Single

Total Fan Posts

Brand Response Rate

Average Reply Time

Content & Campaigns

Most Engaging Content Type

Most Engaging Campaign

Least Engaging Content Type

Most Recent Campaign

Recharge your Airtel

Most Prolific Content Type

Plans & Pricing

Airtel fans are mostly Young, Male and Single

United Arab Emirates

Airtel posted a total of 174 Posts between

Brand Posts - Engagement

Brand Non Participation

Airtel receives more positive than negative vibes from

Sentiment on Brand Posts

Most Engaging Brand Posts

Mon, Jun 22 at 11:53 AM EDT

Sat, Apr 25 at 12:37 PM EDT

We are deeply saddened by the severe impact that

Sunita rediscovered her love for the Veena. What will

"We have decided to offer all calls on the Airtel

Brand Posts - Analysis

Most of Airtel posts were published on Friday and

Brand Post Types

Days of the Week

Users posted a total of 10,762 Posts

between Apr 01, 2015 and Jun 30, 2015 on

Top keywords used in