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Abhishek Bhardwaj

Contact No +91-8449604475
Email: bhardwaj.co12@gmail.com

MARKETING PROFESSIONAL
Seeking Managerical position in Consumer Durables, FMCG, Retail

PROFILE
-

Proactive, multi-skilled professional,offering a strong track record of 9+


years in turnaround and high-paced domestic environment handling Sales &
Marketing involving Business Development, Portfolio Management, Channel
Management, Customer Relationship Management and Team Management.
Leverage keen analysis, insights and team approach to drive
organizational improvements and implementation of best practices, adept at
working in high pressure environments with strict deadlines and multiple
deliverables.
Cost effective professional, recognized for high professional merit &
excellence in the entire career, ensuring customer satisfaction by achieving
performance parameters delivery & quality norms.

Abilities in synergising operations to facilitate organizational growth,


institution-building to strengthen organization culture through involved and
motivated leadership.

Core Competencies
Targeting the Top Domestic - Consumer Durables, FMCG, Retail at a
Managerial position in Sales & Marketing/ Business Development/
Portfolio Management with an organisation of repute, bringing the
following transferable strengths:Market Intelligence & Reporting Asset Management Relationship Management
Marketing & Business Development Product Management Customer servicing
Administration & Operations Team Management
Business Development
Conceptualize & execute strategies to achieve pre-set targets and ensure
profitability.
Diverse exposure in sales and marketing with Primary focus as well as secondary.
Managing a team of Sales Executives of the respective division along with the
responsibility to manage Sales Support & Operations.
Ensure speedy resolution of queries, maintain excellent relations with key clients
to generate avenues for additional business.
Monitor competition and devise effective counter strategies.

New Market Development


Map, Identify & explore new markets, tap profitable business opportunities.
Collate market intelligence reports to devise key entry strategies to penetrate
new markets.
Organize promotions, events etc to enhance productivity and drive sales.
Team Management
Leading, training & monitoring the performance of team members to ensure
efficiency in sales operations and meeting of individual & group targets.
Conducting meetings for setting up sales objectives and designing or streamlining
processes to ensure smooth functioning of sales operations.
WORK EXPERIENCE

Nestle India Ltd on the payrolls of Randstad India Ltd


Date)
Teritorry Supervisor, HQ Bareilly UP.

Since Dec13-Till

Company Profile:
Nestle is the world's leading Nutrition, Health and Wellness company.
The Company was founded in 1866 by Henri Nestl in Vevey, Switzerland,
where our headquarters are still located today. Nestle employ around
2,80,000 people and have factories or operations in almost every country
in the world.
After nearly a century-old association with the India, today, Nestl India
has presence across India with 8 manufacturing facilities and 4 branch
offices spread across the region.

Key Responsibilities:

Team management: team building, training, nurturing talent.

Directly responsible for the Sales/Demand generation through team for the
project.

To constantly monitor the stocks of infant nutrition products at


Distributors level as well as at redistributors level in coordination with
sales and supply chain department.
Responsible for training of Secondary Sales force regarding infants
products and concepts as and when they are introduced.

Driving activation and merchandising efforts for volume growth, visibility


and availability.

Identifying and networking with financially strong and reliable dealers/


channel partners, resulting in deeper market penetration and reach.

To look for different channels in the market in the form of chemists,


groceries that can contribute to overall penetration and growth of the
infant nutrition products.
Analyzing and developing new /alternate routes to drive volumes resulting
in augmented business.
Ethical promotion of Nestls infant nutrition products in the territory by
clearly communicating with Health Care Professionals (HCPs) through
team.

Ensuring quality execution in terms of detailing/ conducting symposiums


etc as per the company guidelines

Reporting of Calls & Scientific Activities and sharing Knowledge Spreading


Health Initiative activities

BRINDAVAN BEVERAGES PVT. LTD.


(Franchisee Bottler of Coca Cola India Pvt. Ltd.)
CHANNEL EXECUTIVE
Sep11-Nov13
Job Responsibilities:-

Managing Customer Relations and ensuring maximum Customer Satisfaction by


providing timely clarification of queries.
o Involved in Handling sales operation in the franchise area and achieving
Execution and secondary sales targets.
o Establishing intense and organized network of distribution through appointing
new distributors.
o Responsible for Focusing on brand penetration, channel activation, market
share and handling a team of 09 Market Developers.
o Experienced in providing on job training to team members.
o Identifying and developing new streams for long-term revenue growth and
maintaining relationships with customers to achieve repeat/ referral business;
Handling of strategic clients and retaining them.
o Providing guidelines, reviewing activities for effective and inspirational
leadership sales team.
Increasing brand visibility and generate queries and leads while conducting
promotional activities within given budget and time frame with the help of
subordinates.
o

Professional Achievements:o
o
o
o

Planning for increasing productivity distribution and volume.


Delivered all fundamental focus on secondary sale.
I motivate all team to deliver all fundamental and they deliver 100%
performance.
Target achiever in my current job.

o
o
o

Successfully launched the new product of the company.


Distributor handling for execution and brand availability in market.
Rewarded 2 times by RED GM execution.

EUGENICS MEDISCIENCE PVT LTD


(Sole Distributer of P&G)
Sales Team Leader (June 2010 to Aug 2011)
Responsible for sourcing volume business to the Branch & achieving branch
targets.
Responsible for increasing productivity and sales.
Managing motivated team & drive business through them.
Manage the objection handling of distributors ,Sub distributors as well as
retailers.
Provide proper data to team, randomly discuses run rate achievement to
hit the tgt & earn more incentive.
Responsible for Revenue generation, Customer acquisition, Customer
Retention & Cost efficiency through process.
Taking ownership for entire sales lifecycle.
Meeting the branch sales targets in the defined market and business
segments.
On job training execution to team members.
Provide consistent quality customer service to both internal and external
customers that meets or exceeds established standards.
Identify appropriate sales team and establish an efficient work procedure
and prepare required work schedule.
Review work of all salesperson on weekly and hourly basis.
Maintain effective customer relationships and design required business.
Maintain knowledge on all competitors and assist to resolve customer
queries.
Achieve sales targets and providing customer service.

Relationship Management for a portfolio of customers.


TGT as per team 30.11lac leading 8 members of team.

Achievements:-

Continuous achievement of the monthly sales target.


Over achieved the target its was High time achievement to touch the business in
crores.
ITC (ABD)
CSO (Choupal Sales Officer)
Job Responsibilities:-

( Mar 2005 Aug 2007)

Take the route to deep rural market as per the PJP provided through the
sanchalaks in the villages.
Focus on secondary sales as well as to generate Primary
Monthly target oriented as given.
Rewarded by Vice President of ITC .
Achievements:Best Performer of the year in 2007
Got promotion as team leader.
2009 )

( Sep 2007 - May

ACADEMIC CREDENTIALS
Bachelor of Arts (Degree)
2008.

MJP Rohilkhand , India

Computer Proficiency
Completed the course of computer fundamentals and basic programming.
PERSONAL DETAILS
Date of Birth - 03 Dec 1984.
Languages Known English & Hindi
Hobbies Traveling, Reading and listening music.
Place:..
Date:

(Signature)

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