SuperFast Delivery

When life gets easier

January, 2015

Table of Contents
Executive Summary

Mission

Company Overview

Legal Business Description

Strategic Alliances
Services

Research and Development

Production and Delivery
The Market

Market Definition
Customer Profile
Marketing Plan
Sales Strategy
Distribution Channels
Advertising, Promotion, PR
Competition

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Risk/Opportunity

14

Management Team

16

Capital Requirements

17

Financial Plan

18

Financial Statements
Conclusion

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Executive Summary
SuperFast Delivery is the first French personal service company operating in
Africa and The Middle East. We are purely dedicated to save you time, money and
effort by running your errands for you. With SuperFast Delivery you can forget
about long lines at the market, paying your phone and internet bills or forgetting
important stuff because we have all these covered for you.
We can bring you what you need so you don't have to leave your place. From your
supermarket list to the passport you forget at your home. We will deliver your
order straight to your doorstep.
SuperFast Delivery will start its services in Egypt, because we have a potential
market there: population of almost 90 million people, crowded small streets, and
people have no time, even further, we will divide the main two big cities ( Cairo and
Alexandria ) into smaller regions so that we can estimate cost/ time of each order
from one place to another.
With a short term goal of 3015130 euros as revenues for the first year, and this
number will gradually increase during the next four years reaching 15971070 on
the fifth year.
And, as a long term goal, if we succeeded in this field, we'll go to other African
countries and then go abroad.
We aim to offer our customers not just a service, but a great experience with a
wide range of offered services with the least possible cost, and since time is
precious, we simply cant afford wasting it. Thats why we will offer our services
24 hours each day, 7 days per week to make your lives much easier via our own hotline, returning clients calls immediately and listening to their complains plus
offering them the best solutions. And thats what gives us a competitive advantage
over other companies operating in the same market.

Mission
SuperFast Delivery's mission is to discover, develop and deliver ideas that improve
the quality of your life by meeting the daily personal needs of every client.
And our goal is to become the market-leader in the industry of home delivery
services.
We aim to carry a reputation in the marketplace for developing and delivering time
saving services delivered at a fair price in the service delivery market. We can
achieve this by a good understanding of market trends and needs plus finding
innovative solutions to every market demand.
To accomplish our goal, SuperFast Delivery needs well-trained human capital,
talented management team and a good understanding of the target customers.
In pursuit of our goal, we resolve to treat stakeholders, customers, and the
community with fairness and we will ensure that they can depend on our company.
These groups see our company as providing dividends and increasing value for
stakeholders, quality for our customers and finally, environmental friendly
motorcycles and cars to reduce pollution.

Company
SuperFast Delivery was founded in 2015 (start-up company) and is basically
founded to provide customized solutions designed to meet the demands of citizens
busy lifestyle. It is a LLC; A limited liability company, it is a hybrid that legally
provides the limited liability features of a corporation and also the tax efficiencies
and flexibility of a partnership.
Our principal offices and headquarters are located at 132 el geisha road,
Alexandria, Egypt. We will be opening other offices in each country we will operate
in if the company succeeded in its main target.
The legal name of the business is SuperFast Services Home Delivery, DBA (doing
business as) SuperFast Delivery.

Regulations and permits

SuperFast Delivery has all necessary permits to operate, and has an up-to-date
record of inspections. These permits include; States licenses, Federal licenses and
Sales Tax license.

Strategic Alliances
SuperFast Delivery has developed important and profitable strategic alliances
with the following larger, more established business we have developed marketing
agreements with Kia for cars and Honda motorcycles the two market leaders in
cars and motorcycles with reasonable prices, which will provide us with the number
of motorcycle and cars we need to deliver our services.

The side by side positioning at retail, as well as the ability to share wholesale sales
leads with their established customer base can help us penetrate the market more

quickly.
The risk in the relationship is that they may not give us reductions on the prices
we need as a wholesale price.
Another type of strategic relationship that benefits the company is our
development joint venture with The Public Egyptian Telecommunications Company
(Al masreya lletisalat), we would never be able to establish a Hotline number that
customers can dial to reach us more easily but with an agreement with this
company we cut search time and effort in half.
We have a strategic relationship with a number of suppliers. In exchange for a
blanket commitment to purchase more than 80% of our office supplies, they have
agreed to give us a preferential price.

Business
SuperFast Delivery is a service provider of your purchased goods, paying bills, etc..
We make your life easier by delivering anything, anywhere, 24/7 right to your
doorstep.
Our company is at the start-up stage of business, having just established our main
office, hired our first employees and made a future plan of how the business will
operate and deliver the promised services.

Services
SuperFast Delivery delivers the following services; Shopping everything, buying
tickets, paying bills, delivering important documents, and many other services..
Presently, our service is in the introductory stage, where its still newly introduced
to the market even though its an existing idea but we worked on developing this
idea and introducing new services with many competitive advantages.

We plan to follow this service with extensions to our line, which include services
diversification and penetrating new markets in different countries other than
where we will start operating (Egypt).
Others in the market are able to provide somewhat similar services, but we are
able to differentiate ourselves in the market because of the critical factors in the
delivery of our service which are time and cost. Our service is unique because it
can reach you wherever you are and whenever you need it and it saves a lot of
money and time and/or we have an advantage in the marketplace because of our
speed, low costs, and unique provided services.
Even further, all our employees are thoroughly selected and handpicked from wellknown multinationals to ensure a high quality service and avoid order mix-ups, and
thats what makes us stand out.

Research and Development

Our research and development is headed by Antoine FAUCHILLE whose major
objective is to use market input to be more efficient and to provide superior
benefits to customers. SuperFast Delivery has spent 10% of revenues in the past
year in R&D, and plans to spend 15% in the next year. We focus mainly on logistics
and new technologies tools to increase the efficiency.

Production
Our service is provided by our very well trained staff and delivered at the clients
residence or where ours clients wish it.
Critical factors in the production of our delivery of our service are the time to
reach the orders points and the speed to reach it.

To be confident in this way we choose to be equipped with the most efficient

vehicle brand into the delivery sector. Our parking will be checked each week to
avoid logistics problems with vehicles.

Uniqueness
Our service is unique because of our relatively low prices, our time saving services

and we have an advantage in the marketplace because of our speed to respond to

different market needs.

The Market
We define our market as delivering personalized services to households, which
means that our main market sector that we will compete in is personal services.
This market was approximately 101.8 B of market capital in Jan, 2015 according to
http://biz.yahoo.com/p/7conamed.html
We believe, the major future trend in the industry will be toward high quality and
value oriented services offerings.
Different market researchs suggested that this market will grow dramatically
within the next 10 years due to the increasing demand on customized services.
We expect the niche in which we compete to grow during this time. The major
forces affecting this change will be the increasing demand on customized services
and on-demand market where the customer is involved in basically every step. The
area of greatest growth within the industry will be the upcoming years.

Market Segment
We define our markets by different variables; firstly we have got
the geographical areas (cf. Areas of delivery). The second one is
more economical, we want to reach people who are busy with
their work so they call us to save time, or very rich people who
prefer pay more but without doing anything. We cannot do a
demographical segmentation of the market because our service
can be use by everyone older than 14/15 years old because the
consumer can pay by cash directly in his house. And nowadays
more and more purchasing are done thanks to internet or mobile
apps.

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As we only provide the service of delivery, our margin depend on

the areas of distributions, the red one and green one are very
packed as a consequence the time of delivery (in others words
our costs of delivery) decrease. At the opposite more those costs
will increase as the distance of delivery increase. Its why we have
minimums prices of delivery for each zone. From 1$ in the red to
a 15$ minimum for the purple one.
A typical customer for our service is a person who currently may
use internet, a smartphone or a phone for calling or ordering
theirs products. They are motivated to use our service thanks to
the speed of deliver, the slow margin and the variety of products
proposed. We feel our customers perceive our service as good
value, fast, safe and confident.
Our service, however, have the following weaknesses: high level
of potential competitors, the need to have since the beginning a
lot of money to buy some vehicles, weak brand identity. We are
working to position our service as making an Apple and Android
application in order to reduce this vulnerability.

Marketing
Our marketing plan is based on the following fundamentals;
We expect to penetrate the market and achieve this by using the fast retail,
phone order, internet as our primary distribution channels. At the end of the first
year, we plan to capture 14% of the markets consumers.

Position
We will position our service as good value for price, top deliver
quality (no product in bad condition), good relationship with the
end consumers thanks to our policy to integrate the transport in
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hour house of for example heavy products or your shopping of

supermarket. Our consumers can order the delivery of a big,
heavy or bulky, and we tailor our positioning accordingly with
buying more goods vehicles.

Pricing
Our pricing strategy is in the first year only based on low margin to reduce the
cost of delivery to be more and more preset in the consumer mind. During the
increase of the number of consumers we will increase a bit the price of a run to
grow faster. We review this pricing monthly to ensure that potential profits are
not squandered.

Distribution channels
The distribution channels we use for our service are wholesalers, cataloguers, mass
merchant retailers, consolidators. These make sense for delivering any kind of
product to the end user because of the different customers profiles. The
competition uses only one wholesalers channel. Our channel will prove more
advantageous because we can fit many needs.

Advertising, promotion, trade shows

SuperFast Delivery has developed a comprehensive advertising and promotion
strategy, which will be implemented by the best possible firm when funded is
completed. We expect to have a presence in several national magazines as well as
the trade press. We will produce our own ads and be a part of ad campaigns of our
JV partners or OEMs. Our publicity plan is to remain in constant contact with
editors and writers of the trade journals that serve our service and seek stories
and coverage that will enhance our reputation and introduce us to buyers.
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We plan to promote our product through a variety of onsite product sampling,

demonstrations at high profile events, give-aways at fund raisers and other high
leverage events. The objective of all our promotions is to expand the audience,
position our product as a premium brand, and strengthen our ties to the community.

Our company participates in trade shows. We have a regular 20 foot display booth
of knock down construction which allows us to display our existing products and
introduce new ones, or we prefer to attend trade shows as visitors and walk the
show while displaying our wares only to pre-qualified buyers who will come to our
nearby hospitality suite.

Competition
SuperFast Delivery will have directs competitors into the delivery market in
Egypt.
First of all, Aramex which since 1997 became the first Arab-based International
logistic company to trade theirs share on the NASDAQ stock exchange. They are
now establishing into 60 countries worldwide. Others competitors will be group as
UPS Egypt or FEDEX Egypt into the logistic sector.
The business model of SuperFast delivery responds to primal needs as a simple
order of that logistics groups as UPS, FEDEX or ARAMEX do not have into their
mains targets. Our mains competitors are mainly focused on national logistics or
even worldwide transportation of goods.
Our main strategic advantage is to be able to respond to our local clients in
efficient way to satisfy the local needs of our clients. Superfast Delivery is
focused on the way to respond on a local demand into a specific area of actions.
This characteristic will provide us the image of a close and local solution to satisfy
our clients requests.

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Risk/Opportunity
Business Risks
Superfast delivery has the same business model as Aramex but we are targeting
a wide range of customers within the higher level of the society and we are adding
different and more beneficial services with give us competitive advantages over
our competitors.
Moreover, entrepreneurs nowadays face many challenges when starting a new
business. Including economy depression, uncertain market conditions and financial
changes. But we, as business owners, must determine the types of risks that are
most likely to affect us and create solutions that will enable the company to
succeed despite having those risks.
Here we list some of the main risks our company may face;
Market Risk
According to many experts, if industry trends are moving away from your service it
will be difficult to gain or even keep your customer. Prospective competition and
product pricing are also market factors that can affect your company. Therefore,
identifying these risks is necessary to avoid the risk of losing your business. So,
business owners can effectively manage market risk by performing a market
analysis, which helps determine the market potential for these particular services.
Also, a marketing plan can help define marketing areas as well as uncover customer
needs.
Financial Risk
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The financial standing of a business is an important factor that can make or break
a companys ability to succeed. New businesses face many financial risks including;
not accurately making financial projections or working budgets.

Even more, a lack of startup funds poses a threat to any start-up business, because
all businesses need equipment, office supplies and marketing materials and many
more expenses to run effectively.
Therefore, we find it obligatory to have a strong financial plan that covers all the
parts we stated earlier to avoid this financial risk along with sufficient capital to
pay for all the expenses until we start making profits.

Opportunities
Although our business today has its share of risk, we feel we can overcome these
risks because of our strong management team that adds value and knowledge to
the whole company.
If we are able to overcome these risks, our company has the opportunity to beat
our competitors, capture more market share and become a major force in the
industry of home delivery services. We think we can achieve this goal in the next
five years.

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Management Team
Heres our management team;
Officers and Key Employees

President: Ayah El Shabassy

Vice President of Marketing: Ayah El Shabassy
Vice President of Sales: Antoine Fauchille
Vice President of Finance: Ana Paulina Domingez
Vice President of R & D: Antoine Fauchille
Vice President of Operations: Xavier Genre-Grandpierre
Controller: Xavier Genre-Grandpierre
Corporate Attorney: An egyptian lawyer external to the company

Ownership
The following persons or organizations are significant owners of the company;

Name

# Shares Held

Aya El Shabassy

25

% Ownership
25%

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Paolina Dominguez

10

10%

Antoine Fauchille

10

10%

Genre Granpierre Xavier 10

10%

Shareholders

45%

45

Board of Directors
We have also secured the assistance and support of the following business and
industry experts to help in the decision making, strategizing, and opportunity
pouncing process; SuperFast Delivery is composed of a team where all the
members add theirs abilities and advices to offer a realistic vision of what we do
and how we do.
In this ways SuperFast Delivery benefits of Marketing & Communication expert
Ayah EL SHABASSY graduated from an Egyptian National Business School, Sales
Manager Antoine FAUCHILLE graduated from a Sales & Management Institute,
Accounting and financial expert Ana paulina DOMINGEZ graduated from The
Mexican National Financial Institute and a Logistic expert Xavier GENRE
GRANDPIERRE graduated from a French Logistics & Organization school.
All those different profiles of partners offer to SuperFast Delivery the capacity
to propose a clear vision of all the requirements that a Delivery company needs to
start with complete confidence.
Our employees will fit with our recruiting requirements to form a global team
composed of people who trust and support into the company mains goals and
opportunities.

Capital Requirements

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SuperFast Delivery business model needs to be support to start the project with
confidence 140 000 euros. (103499 for expenses plus 30000 for emergencies and
unexpected costs)
This launching capital will be reach from personals supports of the partners and
from Business Angels.
We already think in the way to attract and contact potentials business angels here
in France thanks to the Chambre de Commerce of Le Havre where we will expose
and develop our project.
We also plan to contact the small business development center of our city to be in
contact with local potentials business angels.

Capital needed classify in the mains departments:

Complete development

140 000 euros

Purchase equipment

32 000 euros

Market our new/next product line

16 000 euros

Fund working capital

82 000 euros

We will get 71400 euros from personal funds coming from the four main partners
and the other 68600 euros from the Business Angels.
Business Angels who trust into the potential of the company and choose to support
us on a long term business relationship will be paid back after 3 months after the
official launch of the company with 25 % of interest on theirs invests. The low
price of the initial capital with the high potentials profits will permit to SuperFast
Delivery the capacity to refund our loans on time.

Financial Plan
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In every enterprise, the financial factor has a vital importance due to this plan will
determine both the durability and the profitability of it.
The knowledge of the financial resources we own will lead us to a good distribution
of them, allowing the company to have a benefit of all them.
SuperFast Delivery requires a small initial capital of 150,000 due to we are a
company with a single service: transporting what clients ask to be transported.
Therefore, our main invest will be vehicles. The operating costs of our headquarter
office, the vehicles maintenance and salaries in Egypt are low, profitable and we
are targeting a big market, thus revenues are a tangible reality.

Figure 1.1 Investment budget

Figure 1.2 Human Capital required for our first year, along with the amount of the
salaries and the social insurance that must be included on those salaries, covering a
percentage of 23% by law.
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Figure 1.3 Law requirements and fees

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Figure 1.4 Operating costs

Figure 1.5 Initial Capital Requirements

As it is shown in order to launch SuperFast Delivery, we will an initial capital of
150 000 to cover our costs, inversion and preventing extra cash in case any
emergency is incurred. We pretend to attract angel investors who will invest in our
company an amount of 73500 euros , which equals the 49% of our capital.
The main investment (51%) will be made by the four creators of the company for
the first five years as seen in figure 1.6.

Figure 1.6 Investment percentages.

As we have already shown in our market plan, forecasted sales are 3 935 500 for
our first year, taking expenses, costs, depreciation and taxes, on our first year our
Net Income is for 2 998 100 , a great number for a startup.

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Assumptions
The numbers, figures and market analysis had shown that the growth of our
market will increase considerably year by year leading us to have the right amount
of resources to compete on an exigent sector of the market, maintaining our
promise to bring to our customers fastness and quality. Thus, with the growth of
our market, it is possible for the company to achieve pretty good revenues.
This is our percent sales increase forecast for the first five years:
2016, 100% increased
2017, 50% increased
2018, 33% increased
2019, 25% increased

Income statements
Sales will increase roughly year by year. Alexandria has the right conditions to
expand our services and our monthly forecast shows it.
In our Income Statement we can see evidently how our company will bring a
positive revenue by the end of each year. Its important to highlight that we are
not talking about a small revenue, on the contrary, numbers show an aggressive
revenue.
Since we are a company who sells services, our cost of goods sold are almost
inexistent, nevertheless, we own several operating costs and expenses that will
increase as the company does so. For instance, in our year 3 all of our vehicles will
have a high technology GPS which will allow them to avoid traffic jams since these
are one of the main reasons people will use SuperFast Delivery and every year our
drivers will have a high technology system that will allow us to have a more
efficient communication B to C

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Gross profit will remain static as [new introductions will be at higher margins, while
we expect margins of older lines to erode].
Selling and administration expense will increase among with the number of our
staff member, but the increasing of our sales will cover this percentage and these
expenses.

Balance Sheet Summary

Assets and liabilities prove that Egypt has the perfect conditions for SuperFast
Delivery to grow quickly and with a good financial foundation. Our main suppliers
fees will increase minimally, therefore, accounts payable will maintain a good
balance. Bank loans will not be necessary during our first five years, the company
will be able to create its own survival resources.

Cash Flow and Break Even Analysis

Due to the results analyzed in this statement, investors and third parties are able
to appreciate SuperFast Delivery as a quality company. Since our first year, cash
flows show a larger amount than net income identifying a good cash amount flowing
in the company.
According to predicted sales, SuperFast Delivery will be able to reach breakeven
point by June 2015, our sixth month, where we will send 170 000.

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Conclusion
By following this detailed plan (Capital, projections and target demographics)
SuperFast Delivery will meet its financial goals.
SuperFast Delivery will grow from 200,000 clients to reach its one million
customers over the first five years. Moreover, the combination of successful
management team with relatively low prices, high quality and fast delivery has our
company positioned to be the leader in its market.
Therefore we are requesting 68600 euros from angel investors

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