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COLLEGE OF BUSINESS

&ACCOUNTANCY
ACCEPTANCE AND APPROVAL SHEET
This thesis entitled EFFECTS OF ESTIMATING SALES TO INVENTORY
MANAGEMENT OF CONVENIENCE STORES IN BATANGAS CITY, prepared and
submitted by RHICA MAY H. DE TORRES, RHEALYN M. BUCAL, KRIZZA MAE R. DE
LEON and RUSSEL BERCASIO, in partial fulfilment of the requirements for the degree
of Bachelor of Science in Accountancy, has been examined and is recommended for
acceptance and approval.
________________________________
DORINGER P. CABRERA, CPA, MBA
Adviser

Accepted and approved in partial fulfilment of the requirements for the degree of
Bachelor of Science in Accountancy.
_________________________________
LILY MARLENE HERNANDEZ BOHN
Dean

Thesis Defense Committee:

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Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY
ACKNOWLEDGEMENT

The researchers owe gratitude to all those people who have made this thesis
possible. They would like to acknowledge the following individuals who encouraged,
inspired, supported, and assisted them to complete this study.
First of all to Almighty God, for giving the researchers the wisdom to finish the
research;
Dr. Jesus Briones and Mr. Doringer P. Cabrera, to give their insights and inputs in
the preliminary stages of the study and continuous encouragement;
The researchers families, relatives, friends for the inspiration, strength and
support spiritually throughout writing the thesis;
Owners and managers of convenience stores in Batangas City, for sharing their
time in answering the questionnaires given;
The Librarians of University of Batangas, who extended their patience in
assisting and providing worthy books and literature; and
Lastly, to anyone who directly or indirectly have lent their support in this study.

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Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY
DEDICATION

This Research Paper Is Lovingly


Dedicated To
The Lord Almighty
Our Respective Parents,
Siblings and Relatives
Friends
Without their love and support this project would not
Have been made possible

R. M. H. D. T.
R. M. B.
K. M. R. D. L.
R. B.

3
Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY
ABSTRACT
Title

EFFECTS OF ESTIMATING SALES TO INVENTORY


MANAGEMENT OF CONVENIENCE STORES IN
BATANGAS CITY

Researchers

Rhica May H. De Torres


Rhealyn M. Bucal
Krizza Mae R. De Leon
RusselBercasio

Type of Document :

Unpublished Undergraduate Thesis

Degree

Bachelor of Science in Accountancy and Bachelor of


Science in Business Administration Major in
Management

School

University of Batangas
Hilltop, Batangas City

Number of Pages

71+

Date Completed

August 2015

Thesis Adviser

Mr. Doringer P. Cabrera

Accounting

This study intended to determine the effects of estimating sales to inventory


management of convenience stores in Batangas City

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Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY
Specifically, this study sought answers to the following questions:
1. How do convenience stores estimate their sales in terms of:
1.1. Territory;
1.2. Consumer preference, and
1.3. Product life cycle?
2. How do convenience stores manage their inventory in terms of:
2.1. Time and size of order;
2.2. Demand of customers, and
2.3. Procedures adapted by the business?
3. Is there any significant effect of estimating sales to inventory management of
convenience stores in Batangas City?
4. What guidelines on estimating sales may be proposed to utilize the inventory
management of convenience stores in Batangas City?
The researchers applied the descriptive method of research to determine and
analyze the effects of estimating sales to inventory management of convenience stores
in Batangas City. This study covered twenty four (24) convenience stores. In order to
gather the necessary data a self-constructed questionnaire was utilized. The
questionnaire was divided into two parts: (1) profile of the participants and the business

5
Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY
and (2) questionnaire proper which is composed of information on effects of estimating
sales to inventory management of convenience stores.
The researchers used the percentage distribution for interpreting the profile of the
participants and business and Pearson correlation for determining the hypothesis
formulated is accepted or rejected.

Findings
From the information gathered and analyzed, the study revealed the following
findings:
1 Estimating Sales of Convenience Stores
1 Territory. Convenience stores in Batangas City have a moderately extent in
estimating sales in terms of territory. It gained the composite mean of 3.09.
This means that having sufficient sales people, knowing the number of
population, implementing policies in estimating sales, achieving appropriate
balance among customer group and knowing the presence of competitors
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are considered in estimating sales in territory.


Consumer Preference. Based on the data gathered, the estimating sales of
the participants in terms of consumer preference is 3.07 composite mean.
This means that the participants were able to identify or know the prior

demands of customers.
Product Life Cycle. The estimating sales of product life cycle of convenience
store is moderately extent. It gained the composite mean of 3.48 this means
comparing last year sales of products, understanding the stages of the
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Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa


TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY
products, determining a good description of products, requiring and
establishing the maturity of the products in the market are considered in the
inventory management of the convenience stores.
2 Inventory Management of Convenience Stores
1 Time and Size of Order. Convenience stores in Batangas City have great
extent inventory management in terms of time and size of order. It gained the
composite mean of 3.54. This means that using system to keep track of
inventory, making reasonable estimates of inventory ordering cost, using
well-created units of measuring, updating and controlling of the time and size
2

of order are considered in the inventory management of convenience stores.


Demand of customers. Based on the data gathered, the inventory
management of the participants in terms of demand of customers is 3.34
composite mean. This means that the participants were able to set up goals

for service level and make reliable forecast of customers demand.


Procedures adapted by the business. Based on the data gathered, the
inventory management of the participants in terms of procedures adapted by
the business is 3.48 composite mean. This means that the participants are
establishing procedure, providing adequate facilities for handling storage of
inventory, assigning appropriate employee, conducting periodic inventory

cost, and using bar code of technology.


3 Effects of Estimating Sales to Inventory Management
Based on the data gathered, the effect of estimating sales to inventory
management is on the great extent evidenced by the composite mean of 3.63.
This means that the participants were able to identify the excess/old stock,
ensure enough supply of goods, know when and how much to purchase goods,
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Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY
help to decrease the cost of handling of goods and maintain logs of inventory
movement into and out of the storerooms.
Conclusions
Based on the information gathered and interpreted, the researchers have
reached the following conclusions.
1 In current economic conditions, sales estimating force a business to look at the
future objectively and can make the difference between just surviving and being
a highly successful business.
2 The convenience stores in Batangas City have moderate level of estimating
sales in terms of territory, consumer preference and product life cycle.
3 The convenience stores in Batangas City have moderate level of managing
inventory in terms of time and size of order, the demand of customers and the
procedures adapted by the business.
4 There is significant effect in the inventory management of convenience stores in
estimating sales. Inventory management measured in terms of territory,
consumer preference and product life cycle.
5 The null hypothesis was rejected. Thus, the participants had different inventory
management in terms of territory, consumer preference and product life cycle
when estimating sales.

Recommendations

8
Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY
The following are humbly recommended by the researchers from the conclusions
derived in this study:
1 Managers/Owners should conduct an evaluation concerning the basis used in
estimating sales. Such evaluation should focus on how the basis employed helps
in achieving the organizations profit objectives.
2 Managers/Owners should focus on all inventory level management as there is no
denying that it is a tricky job because so many factors can affect future sales.
3 Managers/Owners should have an accurate estimate and managing prioritize the
territory, consumer preference and product life cycle of businesses because it
has significant part in achieving future objectives.
4 Further researched should be conducted on the premises of this study;
admittedly, such issue is addressed on a case-to-case basis, thus, impairing
comparability. Nevertheless, it is important that a follow up study should be
carried out to ascertain the effects of estimating sales to inventory management
of convenience stores in Batangas City.

TABLE OF CONTENTS
Page
TITILE PAGE

ACCEPTANCE AND APPROVAL SHEET

ii

ACKNOWLEDGEMENT

iii

DEDICATION

iv

ABSTRACT

v
9

Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa


TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY
TABLE OF CONTENTS

LIST OF TABLES

xii

LIST OF FIGURES
CHAPTER 1. PROBLEM AND ITS BACKGROUND
Introduction
Theoretical and Conceptual Framework
Statement of the Problem
Hypothesis
Assumptions of the Study
Scope, Delimitation and Limitation
Significance of the Study
Definition of Terms
CHAPTER 2. REVIEW OF RELATED LITERATURE AND STUDIES
CHAPTER 3. METHODOLOGY
Research Design
Participants of the Study
Data Gathering Instrument
Data Gathering Procedures
Statistical Treatment of Data

1
3
6
7
7
7
9
10
12
27
28
33
34
35

CHAPTER 4. PRESENTATION, ANALYSIS AND INTERPRETATION


OF DATA
CHAPTER 5. SUMMARY, FINDINGS, CONCLUSIONS, AND
RECOMMENDATIONS
Summary
Findings
Conclusions
Recommendations
BIBLIOGRAPHY
APPENDICES
CURRICULUM VITAE

10
Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY

LIST OF TABLES
Table

Page
1

Profile of the Participants

Profile of the Business

Weighted Mean and Verbal Interpretation of Territory and its


Effect on Estimating Sales of Convenience Stores

Weighted Mean and Verbal Interpretation of Consumer


Preference and its Effect on Estimating Sales of
Convenience Stores

11
Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY
5

Weighted Mean and Verbal Interpretation of Product Life Cycle


and its Effect on Estimating Sales of Convenience Stores

Weighted Mean and Verbal Interpretation of Time and size of


order and its Effect on Inventory Management of
Convenience Stores

Weighted Mean and Verbal Interpretation of Demand of customers


and its Effect on Inventory Management of Convenience
Stores

Weighted Mean and Verbal Interpretation of Procedures adapted


by the business of order and its Effect on Inventory
Management of Convenience Stores

Pearson Correlation and Verbal Interpretation of the Effect of


Estimating Sales to Inventory Management in terms of Time
and Size of Order

10

Pearson Correlation and Verbal Interpretation of the Effect of


Estimating Sales to Inventory Management in terms of
Demand of Customers

11

Pearson Correlation and Verbal Interpretation of the Effect of


Estimating Sales to Inventory Management in terms of
Procedures adapted by Business

LIST OF FIGURES
Figure
1

Page
Participants of the study

12
Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

COLLEGE OF BUSINESS
&ACCOUNTANCY

LIST OF APPENDICES
Appendix

Page

Letter of Inquiry

Letter of Request

Questionnaire

List of Participants

Curriculum Vitae

13
Campuses: Hilltop MH del Pilar Pallocan East Pallocan West Lipa
TelephoneNumbers : +63 43 723 1446 980 0041
Website:www.ub.edu.ph

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