BNL

to bring:
Syllabus
Printout of Topic sheets with BNL notes.
Reading quiz

See Topic: Audience for details.

AssumpFons are thoughts that can be expressed in proposiFonal form and are
treated by the individual agent as representaFons of the world, including the
states of mind of the agent or others (meta-representaFons) and including
hypotheFcal proposiFons.
Goals are consequences (end states or otherwise) desired or unwanted by an
agent capable of moFvaFng an agent to acFon.
Strength is a measure of the agents commitment to an assumpFon or goal; in the
case of emoFon, it is the depth of feeling the agent has.
Accessibility: Think of accessibility as how close the assumpFon, goal, or emoFon
is to the surface of the agents thoughtswhether it is top of mind.

By bringing up Pythagoras theorem, I have likely made a wide variety of other

geometrical facts accessible in your cogniFve environment. For example, if I asked
what is the sum of the angles of a triangle or a rectangle, youd probably now nd it
easier to answer than if I had not shiYed the frame of your cogniFon to geometry.
Communicators do the same all the Fme. When wriFng an introducFon, for example,
you want to shiY the frame of the readers cogniFve environment to make accessible
to him those assumpFons and goals that are most congruent with your purposes.

QuotaFons from Larson, 2015.

Larson, 2015

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Where does genre t in? Think about how genre interacts with the audiences
interests:
Does it rely on accessible assumpFons and goals of the audience?
Does it respond to the audiences accessible and strong goals?
Where do poems t on this table? Important to note that relevance is a technical
term here, not a cultural evaluaFon.
How about the audience that is looking for aws? Wants to nd your problems and
knock you down?

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Larson, 2015.

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Examples of two genres from your eld:

We want two dierent genres from the same eld.

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