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Good Day!

We are the 3rd year Business Administration in Marketing Management students and we would like to
seek for your help through answering this survey. The data that we will gather from you will be use as our guide for
our final paper in Marketing Research under Ms. Leah Mendoza regarding Self-Esteem. Your identity will remain
confidential. Thank you for your time and God bless!
Name (Optional): ____________________________________ Year & Course: _____________
1. Which of the following words can you associate a persons SELF-ESTEEM?
_____ Confidence
_____ How people think of me
_____ Possessions
_____ Dignity
_____ Physical Appearance
_____ Self-Respect
_____ Achievements
_____ Abilities/Skills/Talents
_____ Intelligence
_____ Others (Please Specify: __________)
2. Whose impression greatly matters regarding the development of your self-esteem?
_____ Yourself
_____ Special Someone (Boyfriend/Girlfriend/Spouse)
_____ Family and/or relatives
_____ Others (Please specify: ___________________)
_____ Friends
3. Do the things people say about you when you were younger contribute to the level of your self-esteem right
now?
a) Yes, I still see myself as how they say I am
b) Yes, it motivated me to become the person I am today
c) No, it doesnt affect my self-esteem at all
4. When were you aware of the level of your self-esteem?
____ Preschool
_____ College
____ Elementary
_____ Others (Please specify: _________________________)
____ High School
5. Rank the TOP TWO (2) factors that influence your self-esteem; number 1 being the highest.
_____ Physical Appearance
_____ Performance in school
_____ Achievements
_____ Economic Status
_____ Religion
_____ Talent
_____ Environment
_____ Compliments/Comments from others
_____ Social Media
_____ Compliments/Comments from significant people
_____ Friends
_____ Others (Please specify: _______________________)
6. Rank the TOP TWO (2) physical attributes that ENHANCE your self-esteem; 1 being the highest.
____Skin tone
_____ Height
____Facial Features
_____ Breast Size
____Figure
_____ Others (Please specify: ______________________)
7. Rank the TOP TWO (2) physical attributes that LOWER your self-esteem; 1 being the highest.
____Skin tone
_____ Height
____Facial Features
_____ Breast Size
____Figure
_____ Others (please specify: _______________________)
8. How does your physical appearance affect your self-esteem?
a) Because everyone else and I know that I am beautiful this greatly enhances my self-esteem

b) Because I and whoever matters appreciate my beauty, this has positive impact in my self-esteem
c) Regardless of a few I wish I had.., I still feel satisfied about myself, this positively contributes to
my self-esteem
d) Even if I dont see it but everyone else says that I am physically attractive, this has positive effect
in my self-esteem
e) Just as long as I have an asset, I would feel good about myself
f) My insecurity overshadows the things I find physically attractive in me, this factor lowers my selfesteem
g) It doesnt affect my self-esteem at all
9. How do your grades in school affect your Self-esteem?
a) If I get a grade of 4.5-5 I feel really proud of myself, and superior too
b) If I get a grade of 3-4 I still think that I did great, which makes me not ashamed of myself
c) If I get a grade of 1-2.5 I feel terrible, my self-esteem suffers
d) Just as long as I do not fail the subject I feel happy about myself.
e) It doesnt affect my self-esteem at all
10. How do/es your talent/s affect your self-esteem?
a) Since I know that I have something to be proud about this increases my self-esteem
b) The fact that I have a talent, it increases my self-esteem
c) Since I think that my talent/s still have to be honed it just contributes a little to my self-esteem
d) Since I think that my talent/s still have to be honed I feel quite frustrated. As of now this doesnt do
good to my self-esteem
e) It doesnt affect my self-esteem at all
11. How do your achievements affect your self-esteem?
a) Since I know that I have something to be proud about this increases my self-esteem
b) My achievements arent that much. But the fact that I managed to achieve, it adds to my self-esteem

c) My achievements arent that much. I believe I need to achieve more. Right now this negatively
affects my self-esteem
d) It doesnt affect my self-esteem at all
12. How does your religion affect your self-esteem?
a) I like my religion. This factor adds to my self-esteem
b) I feel embarrassed about my religion. It lowers my self-esteem
c) It doesnt affect my self-esteem at all
13. How does your environment affect your self-esteem?
a) Having a good environment makes me feel pleased and really good, sometimes superior too. It
definitely adds to my self-esteem
b) Being in a poor environment is humiliating and displeasing. It damages my self-esteem
c) My environment doesnt matter. It doesnt affect my self-esteem at all
14. How do social media affect your self-esteem?
a) I have lots of followers and likers. It really makes me feel significant and happy about myself
#BESTINTHEWORLD
b) Serves as a verification that Im on the same pace with others #IBELONG
c) It makes me feel noticed, which is really flattering #NOTICEMESOMEMORE
d) Social media makes me feel like Im a nobody #HELLOWORLDIEXSIST
e)

Seeing how great others lives are makes me look down on myself #WHYYOUGOTTABESORUDE

f) It doesnt affect my self-esteem at all #MEH


15. How does your economic status affect your self-esteem?
a) Having the latest gadgets and/or wearing clothes from prestigious brands boost my self-esteem

b) Not having the latest gadgets embarrass me. Sometimes it even comes to the point that I dont bring
my gadgets to school, and I put out my phone only when no one is looking
c) As long as I can afford to buy the stuff I need, I feel fine. I dont feel bad about myself
d) It doesnt affect my self-esteem at all
16. How does your number of friends affect your self-esteem?
a) Having lots of friends make me feel popular, which makes a huge positive impact on my selfesteem
b) The number of friends I have dont matter as long as I know I have true friends. It doesnt make me
think less about myself
c) Having few friends greatly lowers my self-esteem
d) It doesnt affect my self-esteem at all
17. How does the negative criticism of the person that greatly matters regarding the development of your selfesteem affect your self-esteem?
a) Since it challenges me to improve myself, I get determined. Therefore, it does not lower my selfesteem
b) It suddenly makes me think less of myself
c) What others say negatively about me doesnt matter. I know myself, and what Im capable of. My
self-esteem doesnt suffer
d) It doesnt affect my self-esteem at all
18. How do others negative criticisms affect your self-esteem?
a) Since it challenges me to improve myself, I get determined. Therefore, it does not lower my selfesteem
b) It suddenly makes me think less of myself
c) What others say negatively about me doesnt matter. I know myself, and what Im capable of. My
self-esteem doesnt suffer
d) It doesnt affect my self-esteem at all
19. How does the positive criticism/praise of the person that greatly matters regarding the development of your selfesteem affect your self-esteem?
a) It makes me forget all the criticisms I got from the past, which makes my self-esteem shoot up
b) It boosts my self-esteem despite my insecurities
c) Nothing. I feel like they are just making me feel good about myself, unless I see their sincerity
d) It doesnt affect my self-esteem at all
20. How do others positive criticism/praise affect your self-esteem?
a) It makes me forget all the criticisms I got from the past, which makes my self-esteem shoot up
b) It boosts my self-esteem despite my insecurities
c) Nothing. I feel like they are just making me feel good about myself, unless I see their sincerity
d) It doesnt affect my self-esteem at all
21. Do you have any experience, whether traumatic or not, in the past that greatly affected your self-esteem?
a) Yes
b) No
(*IF YOUR ANSWER IS NO, PROCEED TO SECTION II OF THE SURVEY)
22. What experience/s of yours greatly affected your self-esteem? (If you are willing to share it, if not please
proceed to question #23)
____________________________________________________________________________________________
______________________________________________________________________________

23. How did such experience/s affect your self-esteem?


a) It boosted my self-esteem to a point where others negative criticisms no longer have that much
impact on me anymore
b) It lowered my self-esteem so much that it sparked a drive in me to improve myself
c) It lowered my self-esteem so much that until now I feel bad about myself
Section II. Check whether you agree or disagree with the following statements.
Answer Yes or No to the following questions
Do you have a hard time nurturing yourself?
Have you ever turned down an invitation to a party or function because of the way you felt about
yourself?
Do you get your sense of self-worth from the approval of others?
Are you supportive of others but criticize yourself?
Whenever things go wrong in life do you blame yourself?
Do you react to disappointment by blaming others?
Do you begin each day with a negative attitude?
Do you feel undeserving?
Do you ever feel like an impostor and that soon your deficiencies will be exposed?
Do you have an inner-critic who is disparaging or demeaning?
Do you believe that being hard on yourself is the best motivation for change?
Do your good points seem ordinary and your failings all-important?
Do you feel unattractive?
Have you ever felt your accomplishments are due to luck, but your failures due to incompetence or
inadequacy?
Have you ever felt that if you are not a total success, then you are a failure, and that there is no middle
ground with no points for effort?
Do you feel unappreciated?
Do you feel lonely?
Do you struggle with feelings of inferiority?
Do other peoples opinions count more to you than your own?
Do you criticize yourself often?
Do others criticize you often?

Yes

No

Do you hesitate to do things because of what others might think?

Section III. Indicate your degree of agreement with the following statement by putting a check on the
appropriate box.
STATEMENT
Whenever I feel outdated in the social trend, my self-esteem
lowers.
Having luxurious possessions enhances my self-esteem.
When I gain a lot of followers and likes from the social media, I
feel gratified.
When my parents praise me for a certain achievement, I feel
proud of myself.
When someone tells me that I am fat and I do not look good, I
feel wary of myself.
I feel that I have a number of good qualities
I feel confident about my abilities.
I feel satisfied with the way my body looks right now.
I feel as smart as others.
I am worried about what other people think of me.
I certainly feel useless at times.
I feel that I am a person of worth, at least on an equal plane with
others.
I feel proud being enrolled in an all-girls school.
I feel happy and satisfied with the program where I am enrolled
to, and this boosts my self-esteem..
I feel insecure when I am with my girlfriends.
Negative comments from my professors greatly degrades my
self-esteem.

Disagree Neither Agree nor


Disagree

Agree

I am not affected whenever I have bashers in social medias.


I take a positive attitude toward myself.

-END OF THE SURVEY -

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