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eBays decision to offer goods for sale at fixed prices in addition to goods
offered through its Internet auctions may be related to any of these
possible business strategies:
Match Competition. Because other retailers offer products at fixed prices through
the Internet, eBays ability to offer products at fixed prices allows eBay to attract
customers interested in purchasing goods offered by other retailers. Customers less
interested in participating in online auctions may come to eBay to purchase items at
fixed prices instead of visiting other retailers Web sites. Thus, eBay may have
decided that it needed to also offer products at fixed prices to match their
competition and meet consumer expectations in the marketplace.
Target New Markets. Many consumers may not be willing to participate in online
auctions due to the inconvenience of refreshing their online bids during the auction
period. By offering products at fixed prices to consumers through its Web site, eBay
may be able to expand its market to consumers who do not choose to participate in
the online auction.
Describe business risks related to eBays operations (SCAP)
Customer satisfaction with product
Because eBay products are offered by independent third parties, eBay faces risks
related to product quality. If products acquired through eBay fail to meet consumer
expectation for quality, customer use of eBay auctions may deteriorate over time.
Insufficient capacity to handle
If demand for products through the eBay Web site exceeds expectations, internal
systems may not be able to handle the volume of auctions and the processing of
completed transactions in a timely fashion
Internet availability
eBays business model is dependent solely on access to auctions through the
Internet. During periods when the Internet is not available, eBay is unable to
conduct business. If Internet outages are lengthy or frequent, consumers may be
less interested in shopping on eBay.
Consumer Privacy
Given that online consumers will be providing confidential personal information,
including credit card date, eBays system must be designed to protect consumer
privacy during transmission and processing of orders. Breaches in consumer privacy
may affect future demand for online sales and may increase legal exposure to the
company.
Potential Risks
Risk of theft
Inaccurate amounts
Comments
Recorded inventory not
existing on balance
sheet date
Perishable
Expiration dates
Large number of
products with wide
variations
Perpetual records on
hand
Manufacturing process
Controls
Inventory controls on
prevention of theft
Engage specialist to assist
in the inspection and
evaluation of inventory
Examine controls over the
movement of inventory
Perform analytical
procedures
Audit Procedure
Analytical procedures
ToC test of controls
AR account receivables
STOT substantive test of transactions
STOB substantive test of balances
Audit Report
Issue
Material/pervasive
Comments
Opinion
Immaterial
unqualified
Material
qualified
Highly material
disclaimer or adverse
(lack of knowledge)
fairly stated)
Issue
scope limitation
failure to follow IFRS
lack of independence
substantial doubt about going concern unqualified opinion with an
explanatory paragraph
In the last 3 months of the current year, Oil Refining Company decided to
change direction and go significantly into the oil drilling business.
Management recognizes that this business is exceptionally risky and could
jeopardize the success of its existing refining business, but there are
significant potential rewards. During the short period of operation in drilling,
the company has had three dry wells and no successes. The facts are
adequately disclosed in footnotes.
a. None
b. None
Your client, Harrison Automotive, has changed from straight-line to sum-ofthe-years digits depreciation. The effect on this years income is material,
and the effect in future years is likely to be highly material. The facts are
adequately disclosed in footnotes.
a. None b. None
c. Unqualified
c. Unqualified
c. Qualified
Marseilles Fragrance, Inc., is based in New York but has operations throughout
Europe. Because users of the audited financial statement are international,
your audit firm was engaged to conduct the audit in accordance with U.S.
auditing standards and International Standards on Auditing (ISAs).
a. None b. None
c. Qualified
The controller of Brentwood Industries, Inc., will not allow you to confirm the
receivable balance from two of its major customers. The amounts of the
receivables are material in relation to Brentwood Industries financial
statements. You are unable to satisfy yourself as to the receivable balances
by alternative procedures.
c. Adverse
believe they did an excellent job on their portion of the audit. Nevertheless,
you are unwilling to take complete responsibility for their work.
a. Another auditor included
b. Material
c. Unqualified
Issues
Threat
Discuss
Safeguard
Issues
Financial interests
Family relationships
Business relationships
Loans
Fees
Undue independence
Gifts and hospitality
Second opinion
Provision of other services
Threats
Self-interest threat
Self-review threat
Advocacy threat
Familiarity threat
Intimidation threat