I Scream is an outdoor one stop shop with lots of goodies and different

flavours of ice cream that suited to everybody. My business strategy has

been to build a shop that I would like to hang out in.

Project Title:

I Scream

Project Focal Person:

Proprietor

Project Area:

Maasin

Project Duration:

1 year (for evaluation)

Project Budget:

PHP 500,000.00

Total Budget:

PHP 505,500.00

Financial Resources:
Personal Funds:

45%

Debt Financing:55%

Project Objectives:
1. To provide customers who are travelling to/from work, out shopping,
delivering goods or services or just out for a drive.
2. To customers who are in restricted environment that does not allow
convenient departure and return while searching for refreshments, or
where refreshments stands are an integral part of the environment.
3. To provide a good quality product and an extensive menu of delicious
items.

Project Area:
The I Scream where they can relax is located at the heart of Maasin
where people come and go and to provide quality snacks and refreshments
to employees, students and commoners.

Project Beneficiaries:
This project will be beneficial to:

1. Customers who are looking for a place to relax or unwind and have
their favourite ice cream in any occasion.
2. Local Supplier
3. Local Economy

Project Description:
I Scream is a shop that sells ice cream, gelato, sorbet, and frozen
yogurt to consumers. Ice cream is typically sold as regular ice cream (also
called hard-packed ice cream), gelato, and soft, which is usually dispensed
by a machine with a limited number of flavours (e.g., chocolate, vanilla, and
"twist", a mix of the two). It is customary for ice cream shop to offer several
flavours and items in industry to provide customers a convenient in a
timeand efficient way. I Scream provide its customers the ability to drive up
and order their choice of a custom- ice cream.
I Scream is an outdoor one stop shop with lots of goodies and
different flavours of ice cream that suited to everybody.
The budget needed for this project is PHP 500, 00.00. This will be used
in the procurement of shop, facilities and equipment. Additional budget of
PHP 440,000.00 for the rental, maintenance and salaries expenses is needed
in making the total budget of PHP 505, 500.00
The products will come from local suppliers and distributors. Pastries
and cakes will come from a partner bakeshop.

Implementing Strategy:
The snack house will cater everybody at 8:00 in the morning to 8:00 in
the evening from Mondays to Sundays.

Project Success and Sustainability:

The project has a projected income of PHP 292, 000.00 for a year
operation. The following calculations show the possible expenses and the
estimated income.

An estimate of 40% of the target market is likely to patronize the project. If

the estimate population of the total target market are 1,000.00 so: