Documente Academic
Documente Profesional
Documente Cultură
Marybeth Schmitt
Lindsay Carns
Janine Brannis
CJ Riculan
Lindsay
Analytics
CJ
Project
Manager
Janine
Account
Manager
Marybeth
Social Channel
Manager
Overview
Opened in 2013
Provide: music lessons, space
rentals, living room concerts,
summer camps, small retail
counter
Target Audience:
Music Lessons: All ages
Summer Camps: Children
ages 8-18
Living room concerts:
College students and young
adults 18-24 year olds
Brand Voice
Process
Project Manager and
Account Manager assessed
weekly activity throughout
each stage of the process
to maintain the brand voice
and goal achievement.
Main Channel
Role
Types of Content
Measured by
Promoting relevant
events and
information
YouTube Videos,
Pictures, Quotes, Viral
Videos, BRS
Information, Events
Likes
Impressions
Shares Comments
Responses
SMART Goals
Content Calendar
Facebook Modifications
Week 2
Facebook Modifications
Week 3
Week 4
Facebook Outcomes
Key Influencers
Highest Reach
Most Engaged
Final Snapshot
Increase overall Facebook likes by
35-40 (15%)
Key Recommendations
Continue
with Name
That Tune
Tuesday and
designate a
small prize
Focus
on shows
with real
time social
media
marketing
Utilize
performers
as key
influencers
Implement
the 80/20
rule more
efficiently
Develop
Instagram
as a second
social media
channel
Questions?
References
Blueridge Rock School. (n.d.). Blueridge Rock School. Retrieved April 30, 2014, from http://www.
blueridgerockschool.com/
"Blueridge Rock School." Facebook. N.p., n.d. Web. 21 Mar. 2014. <https://www.facebook.
com/BlueridgeRockSchool?ref=hl>.
Harbison, N. (2012, December 16). The Beginner's Guide To YouTube Analytics. TNW Network All Stories
RSS. Retrieved April 30, 2014, from http://thenextweb.com/google/2012/12/16/the-beginners-guideto-youtube-analytics/3/
Social Media Management. (n.d.).Dashboard. Retrieved April 30, 2014, from https://hootsuite.com/
Social Networks Instagram Icon. (2014, April 1). Icon Archive. Retrieved April 30, 2014, from http://www.
iconarchive.com/show/icons8-metro-style-icons-by-visualpharm/Social-Networks-Instagram-icon.
html