ABSTRACT

Grocery Home Delivery will introduce a whole new experience in the shopping of daily
necessities. We will offer quality products at a stable price in safe and clean environment in
order to survive and achieve profitability. Although there are many factors which relate to
customer satisfaction, but most of previous empirical research in this field tended to emphasize
on quality products, products variety and special products, location, hygienic environment,
hassle free shopping and freshness, competitive price, service and layout of the store. For wellfunctioning of a city, it is very important to ensure the optimum location of different public
facilities. Grocery Home Delivery follows the theme of arranging all kinds of products under one
roof for the consumers. In the study area, super stores have grown haphazardly and people are
not getting their desired services. On the other hand, owners of super stores failed to earn their
preferred profit. The research develops an e-marketing strategy and e-marketing plan based on
the competitive analysis. The development of the e-marketing plan covers e-marketing
objectives, strategies, tactics and control management. Finally, the analysis provides a
recommendation on the integration of the short-term marketing strategy with a short-term
revenue generation e-marketing plan.

E-Marketing: NILOY Grocery Home Delivery Service

1.0 INTRODUCTION
Grocery home delivery is a new concept in Bangladesh. As the customers are increasingly
becoming more aware of the conveniences and their own lifestyles, they are not in many cases
preferring to get products from a grocery home delivery for their everyday shopping rather than
to superstores, small departmental stores around. So, the customer satisfaction is important for
growth of this sector. Customer satisfaction is a simple term stated as the level of shopping
experience in a super store where the customers expected service level is met with the actual
service provided by the retailer. Customer service is a series of activities designed to increase the
level of satisfaction which means the product or service has met the customer expectation.
Measuring service quality is difficult due to its unique characteristics: Intangibility,
heterogeneity, inseparability and perishability (Bateson, 1995).

Figure: E-marketing trends in Bangladesh

From the chart we can see the trends of E-marketing in Bangladesh. We see that it has three
phases. Firstly, from late 1990 to 2006 in that period just infrastructure of e-marketing was built.
In the second phase 2006-2009 there was actually isolated e-marketing. Finally, from 2010 to till
now its a great competitive era in e-marketing.

E-Marketing: NILOY Grocery Home Delivery Service

Figure: Internet usage Statistics in Bangladesh

From the graph we can see that in 2011 about 5,570,535 internet users were active in
Bangladesh. It was 3.5% of the total population according to ITU. This clearly indicates that
lifestyle, preference and demands of Bangladeshi consumers are changing rapidly by using
internet. With the others Grocery home delivery culture will be playing a vital role in the ever
changing purchasing pattern of consumers. With the current shopping practice, online shopping
has become a necessity by offering unique shopping experience. Grocery home deliveries will
have successfully made a breakthrough in the urban lifestyle with the idea of all essential
elements under one roof. Grocery home delivery is a one floor large area consisting of the daily
goods sitting at home. Grocery home deliveries will have attempted the massive expansion drive
to attract the consumers in terms of status and convenience. A rise in a good number of
organized retailing superstores, offer the consumers hygienic items at a competitive price. The
expansion of Grocery home deliveries will diversify the choices of consumers and boost their
spending pattern. Grocery home deliveries will make debut, successfully attracting consumers, a
section of consumers who are successfully turning to home deliveries from the soggy market.
E-marketing is marketing online whether via websites, online ads, opt-in email, interactive
kiosks, interactive TV or mobiles. It involves getting close to customers and maintaining a
dialogue with them. It is broader than e-commerce as it is not limited to online transaction
between organizations, but it includes all processes related to marketing. (Chaffy & smith, 2008)

E-Marketing: NILOY Grocery Home Delivery Service

2.0 OBJECTIVE OF THE STUDY

The research titled NILOY a Grocery Home Delivery Business Model which is actually
carried out with the brand name of NILOY. The purpose of our research is to create e-marketing
plan for NILOY. This marketing plan is also implemented in the newly established websites.
The objectives of our research are:
The first and foremost objective of the study is to know about the customer of home
delivery service so that we can develop the business.
Communicate a company's message about itself, its products, or its services online.
Conduct research as to the nature (demographics, preferences, and needs) of existing and
potential customers.
Sell goods, services, or advertising space over the Internet.
To create e-marketing plan for NILOY a Grocery Home Delivery Business Model.
To analysis and evaluate the current webpage marketing strategy.
Provide suggestion, recommendation and also improve the marketing strategy in the web
site.
Increase awareness of a new brand
Build relationships with users as evidenced by return visits to a Web site
Build positive attitudes through more effective customer service
Customize Web page content using real-time profiling
Build sales of a product distributed over the Internet
Increase advertising space sales on the Web site
Decrease staff travel costs through online collaboration
Increase customer retention rates
Increase supply chain coordination
Decrease distribution costs, thus lowering prices
Decrease order-taking, fulfillment, and billing costs
Increase the LTV (life time value) of each loyal customer

E-Marketing: NILOY Grocery Home Delivery Service

2.1 RESEARCH METHODOLOGY

2.1. Data Collection Technique
To make the research more meaningful and presentable, two sources of data and information
have been used widelyPrimary Data &
Secondary Data.
2.1.1. Primary Data
Primary data are root level data and are collected without correction. These data were collected
byFace to face conversation with customer as well as employee
By observing various organizational procedures

2.1.2 Secondary Data

Such types of data were collected through several journals of several organizations. Besides that,
news Paper & magazine regarding e-marketing issues, seminar papers and other types of
publications were used in case of secondary data.

2.2 RESEARCH METHODS

According to Hollensen (2003, 740-742), qualitative research gives a holistic view of the
research problem. From the beginning of this research author is quite clear about using the
qualitative research method, which usually emphasis words rather than quantifications in the
collection and analysis of data. (Bryman & Bell, 2007).
The main outline for these types of research can be seen in the following figure:

E-Marketing: NILOY Grocery Home Delivery Service

Figure: Main steps of qualitative researches. (Bryman & Bell 2007, 406)

3.1 COMPANY DESCRIPTION

NILOY Grocery Home Delivery will provide a fresh solution for those elderly and unable to get
their own grocery. For whatever you can get at your local supermarket, superstores, we will hand
deliver right to kitchen. Our commitment will be to quality service, punctuality, and goodwill
towards our customers has been our highest priority, which drives our customer's loyalty and our
success.
Our huge selection of home delivery groceries will be includes all the fishes, vegetables, rice,
tomatoes potatoes, meat/poultry, snacks and beverages, condiments, cleaning supplies like
detergents and soaps and thousands upon thousands of other items consumer use every day. Best
of all, customer can buy groceries from the comfort of home or office. So why not save a trip to
the store while saving some time and gas money, too?
We will do everything to keep our prices low, so you can spend less and enjoy more of the things
Customer love. Shopping for groceries online is also a smart way. Many of our home delivery
grocery items will qualify for free delivery with our Home Free shipping program, too. Once
Customer will have experienced how easy it is to do Customer grocery shopping online,
Customer will want to shop groceries online every time.
E-Marketing: NILOY Grocery Home Delivery Service

2.1.1 Vision

To be a leader in grocery home delivery retailer market in Bangladesh by delivering the quality
of products, setting new trends and lifestyles
2.1.2 Mission

To offer continuous value added products to our customers.

To accomplish this, we will focus on exceptional price, freshness, quality, convenience and after
sales service.

3.2 COMPETITOR
The Main competitor of NILOY is the Kacha Bazaars. Besides this currently in our country
about 12 online grocery home delivery providers are operating their businesses. These are as
following:
1. chaldal.com
2. kachabazaar.com
3. muktobazaar.com
4. kholabazar.com
5. easybazar24.com
6. bdhaat.com
7. upoharbd.com
8. upohar2me.com
9. adhuli.com
10. lalnilgift.com
11. bdgift.com
12. utshob.com
These are also our important competitors as we are going to lunch business in this sector.
Nevertheless, when it will be pressed on the other competitors the management will be
considered as Mina Bazaar, PQS, Nandan, Shapno, Agora and other retail stores.

E-Marketing: NILOY Grocery Home Delivery Service

3.3 MARKET SEGMENTATION

The companys will initial entry strategy into Dhaka city based on an analysis of the
demographics, income levels, Internet usage and population and store dispersion levels within its
target area. The areas have a significant e-commerce presence and the target market segment is
considered to be 20+ years old professionals who dont have time to visit their local grocery
store. Although the strategy involved cannibalizing some of its existing market, we hope that this
would be more than compensated by the marker share it could take away from its competitors,
who do not offer a similar service. The subsequent move into other city will be again based on
the above factors of a strong e-commerce focus, demographics and average income levels.
However, there will be also the additional factor to consider of the presence of competitors.
These companies will provide a threat to traditional bricks and mortar operations, by taking away
customers and market share. As Web customers are generally wealthier consumers with more
expensive shopping baskets this will represent a significant threat in the longer term. However,
the presence of competitors do not have one advantage in the fact that it was helping to grow the
overall size of the online grocery market to a point where critical mass can be obtain. We hope to
capitalize on this critical mass, our brand name and establish distribution networks to leverage
market share in these areas.

3.4 TARGET MARKET

A market consists of a set of buyers sharing common needs or characteristics that the company
decides to serve (Kotler,et all, 2004, p.251) mentioned earlier, the recent rise of the working
parents of the country had been a prime reason behind the launch of the project. According to the
Marketing Manager Working parents nowadays usually dont have time to go to different shops
and stores for their daily needs. They would rather prefer to get product at their rest. This is one
of the most important points that NILOY relies upon for its business.
As NILOY aim is to encourage large sales turnover, their focus is on those income groups who
can afford to buy in large quantities. Therefore, their-marketing strategies are segmented
primarily under the following criterions.
Economic status
Education
Age

E-Marketing: NILOY Grocery Home Delivery Service

3.4.1 Economic Status

A persons economic situation will effect on product choice. Person can consider buying an
expensive product if he/she has enough spendable income, savings or borrowing power (Kotler
et all, 2004, p. 188). NILOY primarily targets the following classes their customers. They are:
Middle Class
Higher-Middle Class
3.4.1.1 Middle Class

The Middle class is made up of average-pay white and blue-collar workers who line on The
better side of two and try to do the proper things. The keep up with the trends, they often buy
products that are popular. Most are concerned with fashion seeking the better brand names, better
living means owning a nice home in a nice neighborhood with good school (Kotler et all, 2004,
p.l 84).
3.4.1.2 Higher-Middle Class

Higher middles possess neither family status nor unusual wealth. They have attained positions as
professionals, independent businesspersons, and corporate managers. They have a keen interest
in attaining the better things in life. They believe in education (Kotler et all, 2004, p. 184).
The management of NILOY will conduct extensive survey prior to starting the business and this
will include finding what the working the working class (middle and higher middle) need. The
general outcome will that the need of a store such as NILOY will be there the reason behind
choosing this particular class will be explained by the manager of the firm by the knowledge that
the middle class of this country will be expanding very rapidly and the working mother concepts

E-Marketing: NILOY Grocery Home Delivery Service

will be no longer special case. The prospects will fell that elite would come with it, on general
belief that both want quality at a reasonable price.
3.3.2 Education

The other reason behind choosing the middle and higher-middle class is that they are usually the
more educated among all the other classes, ensure taste and choice according to the management.
3.3.3 Age

Consumer needs and wants change with age (Kotler et all, 2004, p.241). NILOY uses age and
life cycle segmentation, offering different products. Surprisingly, the generation factor seems to
be affecting the plans of NILOY in a positive way. According to the marketing manager young
people are more at home shopping at NILOY rather than going to retail store.
3.3.4 Central Selling Point

NILOY primarily focuses on convenience of buying at the rest. Although it also provides variety
of products, it emphasizes on convenience to bring the products at customers doors.

3.5 VALUE CREATION

A 2012 study showed that there is aversion to grocery store shopping. Among respondents, only
11% said grocery shopping is fun; 83% said going to the grocery store takes too much time; 50%
said saving time is more important than saving money; 85% said they were looking for ways to
save time; and fully 95% said that they were looking for ways to make life simpler. We see it as
ideally positioned to answer these customer needs.

For the consumer, we want to provide "Smart Shopping for Busy People" through a user
friendly, highly functional virtual supermarket and personalized shopping, delivery and customer
services. Our customers will be able to avoid the hassles typically associated with grocery
shopping and enjoy a more pleasant and productive shopping experience. Shoppers can choose
among a variety of shopping methods, access up-to-date product and pricing information and sort
items in any product category by a wide variety of nutritional and other variables.

For the retailer, we will initially provide its online sales channel, which will be designed to
enable the retailer to gain incremental revenues and profits by capturing an increase share of the
grocery purchases of existing customers and by attracting new loyal customers. Peapod's systems
gradually moved away from its partnership with retailers and to its own centralized warehouses.

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For the consumer goods company, we will provides a forum for targeted interactive advertising
and promotion and extensive product research by linking together customers from multiple
markets into a national online network and collecting substantial data regarding members'
attitudes, purchasing behavior and demographics. In addition, we will grow membership base, of
which approximately three-quarters will be upper middle class consumers and approximately
three-quarters will be women, has an attractive demographic profile, which is difficult to reach
through other direct response media channels.
Figure-1 illustrates how we will add value by allowing for two-way communication between
consumers, retailer and consumer goods manufacturers. We sit on top of an invaluable database
of individual customer information. It can feed this information to the retailer and manufacturer,
helping both to make smarter choices about what product to offer. (Cross, 1996)

3.6 PRODUCT AND SERVICES

NILOY will be offering products related to daily necessary goods. Following are the list of
products that it offers:

Fruits & Vegetables

Breakfast
Beverages
Meat & Fish
Snacks
Dairy
Frozen & Canned Food
Bread & Bakery
Home & Cleaning
Baking Needs
Cooking

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3.7 HOW WE WILL SET UP E-MARKETING BUSINESS

E-marketing business setting up is not a Easy thing. It is always difficult and challenging to establish such
e-marketing in like Bangladesh. However in setting up e-marketing business firstly we will set up online
social networking like-faceook page, twitter page than we will create our website. It would be reach, wellfurnished and suitable for the customer use. After that we will place ads or use different promotional tools
in online, Finally we will use email to the target customers for visiting our sites and taking our offer.

Figure: Setting up E-Marketing business

3.8 E-MARKETING MIX

High levels of interactivity enable retailers to provide exactly the type of information about
products; services and pricing that the individual customer wishes to receive. High levels of
interactivity also encourage customers to provide exactly the type of information about
themselves that retailers want including credit card numbers, email addresses, shipping
address, personal preferences and purchase histories.
3.8.1 Product strategies

Usually to meet demand of consumer its necessary for the firm to add some additional features
that add value to customers. Internet provides opportunities for the customer for mass
customization of the products. Internet can also be used to vary the extended products in
numerous ways like, endorsements, award, testimonies, customer list, warranties, guaranties,
Money-back offer, customer services, incorporating tools for using the products. (Combe 2006,
127). Physical goods are usually presented in the form of a detailed online catalogue that the
customer can browse through. Technology allows our customers to virtually touch and feel the
product on the Internet - rotate it, zoom in or zoom out and even visualize the product in
different configurations and combination. The buying process is also customized for returning
visitors, making repeat purchases easier.

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3.8.2 Place strategies

The place element of e-marketing mix refers to the channel through which the firm brings the
product or service to the customer. Firm can use internet to take orders from customer and then
use intermediaries such as whole seller and distributor to deliver the product. Internet has the
greatest implications for place in the marketing mix since it has a global reach. (Chaffey, 2007)
One of the biggest changes to the marketing mix is online purchasing. In online purchasing
customers have power to purchase which means they can purchase direct from manufacturers
cutting out retailers totally. The challenge for us is to ensure that the product is delivered to the
consumer in right time with reasonable price. Internet serves as a direct marketing channel that
allows the producer to reach the customer directly. The elimination of the intermediate channel
allows us to pass the reduced distribution cost to the customer in the form of discounts. Online
location can refer to where links are placed on other websites. We will place a link on
www.google.com home page that would generate high consumer traffic. Customer behavior and
interest of their visiting sites will help to understand where to place online links and
advertisements.

Figure: E-Marketing Mix

3.8.3 Pricing strategies

Price is the only element of the marketing mix that generates revenue all other represents costs.
(Combe 2006, 128) In marketing mix section, pricing is the difficult section and should consider
many aspects. Traditionally pricing was about finding about customer costs, discovering how
much consumers are willing to pay, taking account competition pricing then setting customer
price. The internet has made pricing very competitive. Different costs like store costs, staff cost
have disappeared for complete online stores, placing price pressures on traditional retailers. The
internet allows much more dynamic approach to pricing product and services. Dynamic in a way
that price can be updated instantly in response to changes. (Combe 2006, 128)

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The internet has provided our consumers an opportunity and power to shop around for the best
deal within a click of a button. Also it gives the buyers information about multiple sellers selling
the same product. Now days technology allows repeat visitors to be tracked, easily allowing
loyalty incentives to be targeted towards them. We will offer our customer to ordering through
these ways:
1. Online order
2. Direct phone call order
Besides this we will also offer these payment methods:
1.
2.
3.
4.
5.
6.
7.

B-kash
DBBL M-banking
Cash on delivery
Western union
Visacard
Mastercard
Money Gram

We know that with e-pricing its easy to reward loyal customers. So, in this case we will give
more focus on.

3.8.4 Promotion

The Promotion element of the marketing mix refers to how marketing communications are used
to inform customers and other stakeholders about an organization and its products. (Combe
2006, 129) The success of the promotion is highly depends upon the effectiveness of the website
design. The website as the first point of contact between potential customer and supplier must
possess specific characteristics to attract and maintain the interest of customer. They are as
follows:
Easily accessible and easy to use: highly visible in search engine list and easily navigated
by customer
Fast and efficient: up to date and relevant information quickly
Confidence boosting: feeling that product and service offer is genuine.
Constantly available: available 24 hours a day.
Secure: security of information provided by customer
Promoting products and service online is concerned with a number of issues. Having a
recognizable domain name is first stage towards e-promotion. Organizations today have their
own webpage used for advertisements and promotion. We will also make a website. Placing
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banner advertisements on other webpages is a common form of e-promotion. We will use

Banner ads are placed where potential customers browse. Web public relations (WPR) will be
our approach to promoting online. News worthy stories based on product or service launches can
be placed on the companys webpage, or WPR articles sent to review sites for consumers to read.
This form of online promotion will pull the consumer in. Direct email is a popular and common
form of e-promotions. We will send e-leaflets to hundreds and thousands of respondents
although the response rate will be very low. Direct emailing is also known as SPAM which
stands for Sending Persistent Annoying email (SPAM).
To summaries our e-promotion will includes:
Having a recognized domain name
Having websites
Banner promotions
Web public relations (WPR)
E-leaflets
Email
Updated contents in website
A part from 4Ps there are other elements like People Process and physical evidences which are
also equally important in e-Marketing because service delivery is important aspects of e
marketing. (Chaffey 2004, 352)

3.9 ONLINE CAMPAIGN

To promote our sites we will follow the following tolls:
Feedback Forms - Using customer feedback we can improve our site and provide better service to our
customers. Using feedback forms also will shows our customers that we are interested in what they have
to say, and provides an opportunity to build relationships with them. For instance, we may send out an
email thanking a particular customer for bringing an issue to our attention and follow-up with a coupon to
show our appreciation. The disadvantage with a feedback form is the type of information people provide
or the questions they may ask. If customers cannot find answers on our site, they may resort to using the
feedback form. To receive targeted feedback, we will develop an online form for customers to complete
that leads them through the feedback process.
Bookmarking - A good way to encourage customers to visit our site is to ask them to bookmark it.
Through bookmarking, they have easy access to our site and do not have to remember our sites exact
URL to visit. Bookmarking a site is particularly beneficial for web surfers who like to follow links. It
enables them to go back and take a more in-depth look at what we have to offer when they need to.
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Content - Content is a strong driver for encouraging repeat visits by customers, particularly when it is
fresh, timely, and gives customers a reason to visit regularly. For example, perhaps we have a Tip of the
Day or a regular visit by an expert well-known in your field of business who provides online advice.
Content that is useful for their visitors and will enable them to leave with new knowledge will attract
them to our site, and encourage them to check back regularly.
Daily Give-Away/Coupons/Contests - Sites that offer regular promotions such as a give-away,
coupons and contests are in a solid position to capture a regular audience. While the promotion acts as the
driver that attracts customers to visit initially, it provides an opportunity to showcase new products and
services, and deliver important news about our company. Our promotional tool has not only lured
customers to our site, but it has also increased the likelihood of getting a sale. Offering various
promotions also enables us to obtain customer information that we can use in future marketing
campaigns.
Surveys - Surveys provide an effective avenue through which to gather important customer data that will
help us to improve our business and plan for the future. To encourage visitors to complete the survey, we
can provide an incentive such as an opportunity to win a prize.
Awards/Testimonials - Including awards and testimonials on our site will provide credibility to our
business. They will also provide a foundation for us to build rapport and trust with our customers, who
will be more willing to visit a site they can trust.
Online Chat - Online chat mechanisms provide a forum where customers can come together and share
their experiences with each other and also with us. This interactive tool allows us direct access to
customer opinions where we can gauge trends and determine their views on the industry.

Figure: Online promotion tolls

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3.10 E-MARKETING CAMPAIGN MANAGEMENT

Online marketing campaigns are critical to building brand loyalty and driving business revenues.
Yet marketers face numerous challenges in designing and launching online campaigns when
working across multiple, disparate systems for multichannel delivery. Creative design is done in
silos outside legacy content management systems and digital assets are typically hard to locate
or outdated, while campaign operations are executed on yet another system. The result is that
campaigns become disjointed, inefficient, and immeasurable; marketing deadlines are missed;
and brand equity suffers.
With NILOY EMCM, we can control our multichannel marketing campaigns by orchestrating
targeted customer interactions across the web, mobile devices, social communities and NILOY
EMCM simplifies planning, accelerates execution and optimizes the results of wide reaching
multi-channel campaigns.
Features
Built for digital marketers, e-marketing campaign management provides business users with an
easy-touse dashboard with which to manage all aspects of multichannel marketing campaigns.
The Campaign Dashboard manages for key areas: Campaigns, List and Lead Management,
Segmentation & Targeting, and Reporting.
Campaign dashboard
Getting all necessary information at a glance is crucial for managing large-scale marketing
campaigns. That is why e-marketing campaign management comes with a built-to-purpose
marketing dashboard that provides an overview of:

Active lists

Available segments

Running campaigns

List of reports

The campaign dashboard is extensible, so custom widgets can be added.

Campaigns
Leverage the NILOY WEB solutions will unify targeting capabilities to create compelling,
media enriched campaigns, schedule their delivery, target to any customer segment, and track
results simply and easily. NILOY EMCM provides advanced campaign targeting features such
as:

Simulation of targeting before campaign execution

Advanced Targeting by segment or interest

WYSIWYG editing of targeted teasers

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Support for A/B and MVT testing

Integration with WEB Test & Target (campaign testing)

In addition to optimizing the user experience for website visitors, NILOY EMCM will improves
the newsletter subscription process as well as the design and delivery of online marketing
communications.

Template-driven newsletter editing for increased brand consistency

Reuse of web content management components

Variable expansion for profile information

Simulation of mail clients and variables

List and Lead management

Marketing campaign management enables marketers to import leads or contacts either by
copying and pasting from Microsoft Excel or a comma-separated list. Additional ways to
generate leads are from newsletter sign ups or community sign ups. Once they are entered into
NILOY EMCM, Leads generally will be categorized and put into a list so that later Customer
can perform actions on the whole list, for example, sending out a custom email to a certain list.
These actions include:

Activating or Deactivating Leads

Adding custom data

Merging of lists

Self-service sign-up and un subscription of leads with drag and drop

3.11 E- MARKETING COMPONENTS

Components of e-marketing include:

Setting up a website , consisting of text, images and possibly audio and video elements
used to convey the company's message online, to inform existing and potential customers
of the features and benefits of the company's products and/or services. The website may
or may not include the ability to capture leads from potential customers or directly sell a
product or service online. Websites can be the Internet equivalents of offline brochures or
mail order catalogs and they are a great way to establish our business identity.

Search Engine Marketing (SEM), which is marketing a website online via search
engines, either by improving the site's natural (organic) ranking through search engine

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optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion

(PFI) listings in website directories, which are similar to offline yellow page listings.

Email marketing, which is a method of distributing information about a product or

service or for soliciting feedback from customers about a product or service through
Email. Email addresses of customers and prospective customers may be collected or
purchased. Various methods are used, such as the regular distribution of newsletters or
mass mailing of offers related to the company's product or services. Email marketing is
essentially the online equivalent of direct mail marketing.

Banner advertising, which is the placement of ads on our website for a fee. The offline
equivalent of this form of online marketing would be traditional ads in newspapers or
magazines.

Figure: Total E-Marketing Strategy

Online press releases, which involve placing a newsworthy story about our company, its
website, its people, and/or its products/services with on online wire service.

Blog marketing, which is the act of posting comments, expressing opinions or making
announcements in a discussion forum and can be accomplished either by hosting our own

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blog or by posting comments and/or URLs in other blogs related to our product or service
online?

Article marketing, which involves writing articles related to our business and having
them published online on syndicated article sites. These articles then have a tendency to
spread around the Internet since the article services permit re-publication provided that all
of the links in the article are maintained. Article marketing can result in a traffic boost for
our website, and the distribution of syndicated articles can promote our brand to a wide
audience.

Opt-mail has basically two sources first one which is created by company themselves or
it can be rented from companies like yes mail. Opt-in campaigns are where consumer
request to continue receiving the emails. For example consumer selects a box saying that
they want to receive future offers. Where as in opt-out customers will continue to receive
the emails unless they select the box or email back that they would like to stop receiving
the emails, and to be taken off the mail lists.

Social media marketing, which can involve social networks like Twitter, LinkedIn,
Facebook and social bookmarking sites like Digg.

3.12 OUR BUSINESS CONFIGURE

As we want to lunching e-marketing we will develop a strong website. This website
contains our products information. By visiting our website one customer can easily find
their desired product by simple some clicks. When customer will go to our website than
they can see our products according to different categories. By selecting category
customer can see their desired product. After seeing the product image and price if
customer wants to buy the product then they can click the Buy Now button. If we offer
something than it will be shown to the customers. Than customer will click the Order
Now button. In this stage customer have to Register or if registered than have to login
to provide what will be billing and delivering information. Than customer have to choose
payment option and place final order button. After that anytime if customer want to view
his/her order status than they can simply login and cam see status.

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This will be our websites. Its address is: www.niloygrocery.com/

Image: Our website Screen shot

4.1 CONTROL
The control element of e-marketing plan can be achieved through a combination of traditional
techniques such as marketing research to obtain customer view and opinions and novel
techniques such as analysis of web-server log files that use technology to monitor whether
objectives are achieved. (Chaffey 2007, 381)
We will made the design simple and smooth so that it can grab customer attention, further we
will use better SEO for the ranking in Google, Google itself can generate more clicks that any
other advertisement method. With the help of Google analytics report we will be able to measure
whether the objectives are fulfilled or not and make changes accordingly.

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4.2 CHALLENGES IN E-MARKETING

5.0 RECOMMENDATION
Organization should take the responsibility to makes popular E-Marketing in Bangladesh. Its
helps them to reduce the cost and convenient and value added service to its customer. The
other recommendations are:
1. Train the people to use the E Marketing system
2. To provide more information about the benefit of E Marketing system
3. Organization need to have more preparation to use the system thus there are no problem
when the user use the E Marketing system.
4. The current govt. of republic of Bangladeshs is to make a Digital Bangladesh, so they
have also the responsibility to develop more E marketing related firm

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5. At last public should aware to use E marketing as the system is developing only for
customer convenience.

6.0 CONCLUSION
NILOYs main concept will hinge on its ability to meet the needs of a more advanced society
where the working wife will prefer to make at-a-time orders of daily needs less than one roof.
The research has been performed for the case company NILOY a Grocery Home Delivery
Business Model, but other company who are in online business can be benefited from this
research. The aim of the research is to create and apply an effective e-marketing plan on
NILOY a Grocery Home Delivery Business Models web site.
Through this analysis, the company will have used some basics marketing concepts in the
website to be able to sustain in the business. It can be concluded that with development of this
new brochure/ecommerce site it has opportunities to reach wide ranges of customer and helps
company to increase sales.
With the development of this e-marketing plan NILOY a Grocery Home Delivery Business
Model is able to: Clear informations about the products and prices with attractive website design.
Make the website higher ranking in the Google
Be able to track the customers behavior and buying habits and make offers accordingly.
List all customer informations and email address of customers so that they can send
monthly newsletter and offer to all customer with a click.
Be able to track all activities which helps to plan marketing activities accordingly

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Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities Sandeep

Krishnamurthy University of Washington, Bothell, Box 358533, 18115 Campus Way NE, Room
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