JEET KAPIL

Unit-602,157 Jameson Avenue, Toronto, ON M6K 2Y4

647 648 0394, jeetkapil88@gmail.com

http://in.linkedin.com/in/jeetkapil

Digital Marketing Specialist

Professional Google Certified Digital Marketing Specialist well versed in formulating, proposing and
implementing digital marketing communication and strategic marketing campaigns

HIGHLIGHTS OF QUALIFICATIONS
More than 6 years of experience in progressively responsible areas of Digital Marketing Communication
and Technologies, Lead Generation, Brand Management and Account Management
Successfully built new business through effective design, implementation of online marketing and
branding plans across industries: Real Estate, Automotive, HR, Education, FMCG, Hospitality, Finance
Specializing in Facebook, Bing, Google-Lead Generation, SEO,SEM, Social Media, Online development and
E-commerce with complete understanding of the system and honed skills to retrieve maximum ROI
Exceptional leadership, project management, communication, analytical, problem solving,
interpersonal, and presentation skills with a focus on establishing strong and value-driven relationships
Demonstrates experience and application : Microsoft Office, Web 2.0, HTML, CSS, .php, .net , Adobe,
Dreamweaver, CRM, CMS, Marketing Automation tools
Administered project budgets over $1Million monthly maintaining responsibility for reporting, analysis,
optimization to achieve profitable ROI
EDUCATION

Strategic Relationship Marketing (Postgraduate)

George Brown College (Toronto)
August 2013
Combines marketing acumen with analytics and turn insights into leading strategic marketing
communication campaigns
Bachelors Degree in Computer Science
University of Mumbai (Mumbai)
March 2009
AWARDS AND ACHIEVEMENTS
Co-Founded a Digital Marketing Agency, InXct Communications in January 2011 with an investment of
$3000, which has grown through 3 cities in India
Founder of Business Association , Leader at Student Leadership Academy George Brown College,2013
Worked with MNCs as J&J, Draft FCB Ulka and Tribal DDB in marketing gaining quality experience
Consulted 5000+ Real Estate agents across US & Canada for digital marketing amplification achieving
exceptional results for managed clients at Consulnet Computing Inc, Toronto.

RELATED WORK EXPERIENCE

Specialist E-Media Advertising
Consulnet Computing Inc. (Toronto)
January 2014 - Present
Working for Spanish, French and English client base of 5000 Real Estate Brokers and agents across USA
and Canada executing & optimizing online marketing data systems introducing bilingual campaigns
Expanding the premium management program from 150 to 1400 clients using Google Adwords &
Facebook (Search, Display and Remarketing), Google Analytics, Twitter and Bing, Kijiji, Craigslist
Changed the organizational culture, filling the employee-management gap and creating a system to
automate online marketing for the remarkably high client to employee ratio; 300 clients per employee
Developed SEM programs with asset identification, keyword research, Ad Campaign creation, landing
page optimization, A/B Testing, analysis to foster clients lead generation with min. 7% Conv. rate

JEET KAPIL
Co-Founder
InXct Communications (Mumbai)
January2011- August2012
Formulated a Digital Marketing Agency consulting Fortune 500 companies across digital properties and
technologies; anchored the Meter Jam campaign online across India to enlarge client acquisition.
Organized and lead teams to deliver impeccable performance; formulate, propose & implement
internet marketing strategies, online development, client servicing and direct marketing
Conceptualized and Integrated 360 degree marketing program- Iknowvention Contest engaging
100,000 students to increase student admissions by 37% in FY 2012 for Seed Infotech IT College
Marketing Assistant
TOA Canada Corporation (Toronto)
January 2013 - April 2013
Organized sales leads from raw data using Microsoft Tools, automating lead retrieval in SAP and CC
Executed a social media campaign-Take Control to create brand value and a mutually beneficial
relationship with a younger audience, essentially exploiting platforms like Facebook, Twitter, Linked in
and Google Plus; creating newsletters, press releases, webinars, trade shows and events
Edited websites using Dreamweaver; handled the content and technical alignment of digital properties
Marketing and Sales (Toronto)
PC Finance/TD Insurance-SMP Promotions Inc.
September 2012 December
2012
Anchoring Sales for PC Financial products, generating sales 50% more than the benchmark
Exploded the sales percentages for TD BPI Plus Insurance to become No.2 Sales Anchor in 1 month
Worked with Toronto Sun, The Toronto Star, The Globe and mail, The National Post and Rogers
Created an direct response model for lead generation using Google, Facebook UIDs and Opt-in lists
Corporate Communication Officer
KarROX Technologies Ltd India/ LMI (Mumbai)
July 2010 - December 2010
Analyzed various platforms including TV, newspapers, BTL and ABL mediums to strategize and
implement multi-channel marketing plans to reduce cost, meet ROI and increase customer base
Revamped the online sales model to increase sales by 40% acting as primary internal program manager
leading outside consultants and advertising agencies using Social Media and Search Engine techniques
Account Executive/Management Executive
DRAFT FCB/Tribal DDB (Mumbai)
January 2010 - June 2010
Managed and executed Social Media Campaigns, Content Syndication, Identified and communicated with
social influencers of key websites & blogs to optimize online reputation for Fortune 500 companies
Performed a Usability Test of technical infrastructure analyzing technical, vehicle, corporate data to
strategize long term and short term issues to implement digital marketing solutions
Managed 360 degree campaign Happy Legs for the Top SUV Mahindra Xylo in India , driving sales
through car dealership competition for maximum Test Drives increasing Xylo Test Drives by 100%
Market Research Executive
JOHNSON &JOHNSON INDIA LTD (Nepal)
International Project
Assessed product dynamics parameters in over 7 cities in Nepal. Market Research coagulating data individually
from Doctors and stake holders like purchase officers, administrators and OT Incharge. Citing competitive
research with questionnaires and marking the market share (existing 80% speculated F.Y.2010) of Johnson &
Johnson for the specific products in the market
Community Experience (Toronto)
Volunteered for International Students Council, a leader at the Student Leadership Academy, and a
member of the Students Association and GBC Career Services(awareness campaign)
Volunteered for Youth Adult Cancer Canada, spreading awareness about cancer using social media
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