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HOFFMANN GENERATIONS
October 2014 Vol. 19, No. 10 Table of Contents
42
The Auto Refinish Market
47 China Report
52 China Coatings Industry Speeds Up Adjustment
54 CHINACOAT2014 Preview
58 Additives Directory
65 Pigments Directory
70 Solvent Reduction Technology What are the Rules?
72 Future-Proofing Our Cities
COLUMNS
International Coatings Scene ............................... 36

Europe C
oncept of Sustainability Used as Key Marketing
Strategy
Latin America Powder Coatings Rise Steadily in Mexico
Business Corner.................................................... 39
Conviction in Opposition to Commitments
iPaint..................................................................... 40

The International Trade Commission
DEPARTMENTS
Editorial.................................................................. 6
As We Go to Press.................................................. 8
Fresh Paint............................................................ 10
Market Reports..................................................... 30
New Products....................................................... 34
Industry News....................................................... 73
Suppliers Corner................................................... 77
People.................................................................. 78
Meetings............................................................... 79
Final Coat.............................................................. 82
ADVERTISING SECTIONS
Classified Ads....................................................... 80
Advertising Index.................................................. 81
Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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October 2014 www.coatingsworld.com
Coatings World | 5
Editors Page
Annual CHINACOAT Issue
s we wrap up this months issue, the Coatings World team is busy

making the final preparations to attend CHINACOAT2014.
CHINACOAT is an annual event alternating between Guangzhou
and Shanghai. This year CHINACOAT will be held December 3-5 at the
China Import and Export Fair Complex in Guangzhou. CHINACOAT has
become one of the most important shows for Coatings World to attend.
This issue has three separate features dedicated to the Chinese paint and
coatings market.
Contributing writer, Dan Watson examines the current state of the
Chinese economy in his article China Investor Chaos or Opportunity?
(pg. 47). In this article Watson examines the instability that has been part of
Chinas economic climate. Watson observes that for the past couple of decades we have seen thousands of foreign companies rushing into China to
make an investment, assume the risk of that investment in order to become
a part of Chinas future. For some that has proven to be a wise decision
while for others it didnt turn out exactly as planned. Today, China is the
second largest economy on the globe with a lot of experts predicting that it
will surpass the U.S. in the next few years. It has enjoyed an unprecedented
growth of its GDP over the past two or three decades. So, with that thought
in mind, the question posed by this article is simply considering everything
that is happening in the world today is China still the land of opportunity,
is it still worth the assumption of country risk by future investors?
China correspondent Arnold Wangs (pg. 52) article, China Coatings
Industry Speeds Up Adjustment, takes a look at the key trends shaping the
market for paint and coatings in China. According to Wang, water-based
coatings will expand market share in China over the coming years.
If you are planning on attending CHINACOAT, our CHINACOAT
Preview (page 54) will give you an excellent starting point for getting yourself organized.
As this issue went to press, CHINACOAT2014 currently had a total
of 898 direct exhibitors, comprised of 675 from China, 45 from Hong
Kong and Taiwan regions and 178 from overseas, representing 26 different
countries. Overall, 974 companies will be represented. This years event
attracted 183 new exhibitors, comprised of 149 from China, 5 from Hong
Kong and Taiwan regions and 29 from overseas.
If you plan on making the trip to Guangzhou this year be sure to stop
by our booth and say hello and pick up the latest issue of our magazine.
For those that will not be able to make the journey, Coatings World will
be reporting Live From the Show. Be sure to go to our website at www.
coatingsworld.com to sign up for these daily e-mail updates.
kpianoforte@rodmanmedia.com
A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
Kerry Pianoforte kpianforte@rodmanmedia.com
VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tbranna@rodmanmedia.com
ASSOCIATE EDITOR
Catherine Diamond cdiamond@rodmanmedia.com
ART DEPARTMENT
Michael Del Purgatorio
mdelpurgatorio@rodmanmedia.com
Sara Downing, sdowning@rodmanmedia.com
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
Steve McDaniel
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
PRESIDENT
Rodman J. Zilenziger, Jr.
rzilenziger@rodmanmedia.com
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Matthew J. Montgomery
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GROUPPUBLISHER / ADVERTISINGSALES
Dale Pritchett dpritchett@rodmanmedia.com
ADVERTISING SALES (U.S.)
Kim Clement Rafferty krafferty@rodmanmedia.com
ADVERTISING SALES (Europe)
Baudry Boisseau Associates
27 Rue J. Lebeau- B-1000, Brussels, Belgium
Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
baudry@baudryboisseau.com
ADVERTISING SALES (Hong Kong, Taiwan & China)
Ringier Trade Publishing Ltd
401-405 4/F New Victory House
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CLASSIFIEDADVERTISING SALES
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AUDIENCE DEVELOPMENT MANAGER
Joe DiMaulo jdimaulo@rodmanmedia.com
CIRCULATION MANAGER
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ONLINE DIRECTOR
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Coatings Worlds circulation is audited by BPA Worldwide.
6 | Coatings World www.coatingsworld.com
October 2014
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As We Go To Press
PPG Opens Regional Headquarters

for Architectural Coatings Business
PPG Industries recently marked the

opening of a regional headquarters for
its architectural coatings business in the
U.S., Canada and Puerto Rico. The facility is located in Cranberry Township,
Pennsylvania, approximately 20 miles
north of PPGs global headquarters in
Pittsburgh. The 118,000-square-foot facility will accommodate approximately 550
employees in various management, marketing, information technology, customer
support and related service and administration positions. Nearly 400 employees
currently work at the site, and PPG anticipates the facility will be close to full capacity by the end of 2015 as it continues to
consolidate operations from multiple sites.
As PPG continues to expand its architectural coatings business, establishing a regional headquarters is an important step in
aligning our business to meet our customers
growing needs, said Charles E. Bunch, PPG
chairman and CEO. The official opening of
this facility further strengthens our presence
in the state and in the Pittsburgh area, which
has been home to our global headquarters
for more than 130 years.
Our new headquarters serving the
U.S., Canada and Puerto Rico will allow us
to enhance collaboration within our business, enabling us to continue building the
strong brands within our product portfolio, said Scott Sinetar, PPG vice president,
architectural coatings, U.S. and Canada.
The facility features an open floor plan
with collaborative workspaces, an amphitheater for large-scale employee meetings
and presentations, product showcase store,
training facilities and areas to pilot retail
displays. The grand opening event featured speeches by Pennsylvania Gov. Tom
Corbett and PPG leadership, and it was attended by more than 200 PPG employees.
Throughout the Pittsburgh region and
the entire commonwealth, we are seeing wellknown, well-respected Pennsylvania companies like PPG choosing our Keystone State as
the best place to build their businesses, create
jobs and grow our economy, Corbett said.
Government should be an advocate, not an

adversary, to creating jobs, and we are building a stronger Pennsylvania by making sure
our commonwealth remains the best place to

live, work and thrive. This is a great day for
PPG and a great day for Pennsylvania. CW
Attending the opening ceremony for PPGs new regional headquarters for its architectural coatings business are Scott B. Sinetar, vice president, PPG Architectural Coatings, U.S. and Canada; Charles E. Bunch,
chairman andchief executive officer, PPG Industries; Pennsylvania Governor Tom Corbett and Michael H.
McGarry, chief operating officer, PPG Industries.
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel................................................................................10, 34, 36, 72, 82
Asia Paints....................................................................................................... 10
Axalta Coating Systems.........................................................................10, 38, 42
BASF................................................................................................................ 10
Benjamin Moore.............................................................................................. 10
Hempel............................................................................................................ 36
Henkel....................................................................................................... 10, 34
Jotun................................................................................................................ 36
Lord Corp........................................................................................................ 10
PPG...................................................................................................8, 10, 34, 42
Quest Automotive Products............................................................................. 42
Valspar............................................................................................................. 34
SharCor............................................................................................................ 10
Sherwin-Williams....................................................................................... 10, 34
Sika.................................................................................................................. 10
October 2014
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Fresh Paint
Sherwin-Williams Predicts Optimistic 2015
The world of color is moving in vibrant

new directions, and Sherwin-Williams
Color Forecast 2015 tells optimistic color stories that reflect a brightened outlook and adventurous spirit for the year
ahead. Sherwin-Williams color experts researched trends in art, fashion, science and
pop culture to create the colorful, four-palette forecast, which is designed to provide
consumers with inspiration for upcoming
painting and home design projects.
Were seeing a more cheerful approach to design and have forecasted
colors that provide inspiration for people to create fresh, joyful interiors, said
Jackie Jordan, director of color marketing, Sherwin-Williams. Color Forecast
2015 features colors that can work for
any space and design aesthetic, whether
its a dreamy bedroom or a vibrant entertaining space.
Based on extensive research and the
unique drivers of todays design trends,
the 40 colors of the forecast are grouped
into four palettes: Chrysalis, Voyage,
Buoyant and Unrestrained.
Chrysalis
As technology rushes relentlessly ahead, the
colors of Chrysalis evoke a calm oasis a
place to pause and find balance. The palette, with colors ranging from off-black to
chalky neutrals and dusty blues, is designed
to create a more comfortable interior.
An important influence for Chrysalis
is the appreciation of earths natural striations, said Jordan. The patterns created
by land and sky are driving design inspiration, therefore the palettes colors are
found in nature, from rocks found on the
beach to a stormy sky.
Another driver is the layering and deconstruction of geometric shapes to appear
soft, which parallels the monochromatic
couture found on fashion runways.
Voyage
From space tourism and undersea resorts, the far-fetched, sci-fi dreams of
past decades more viable than ever. The

Voyage palette looks to these outer limits, featuring hues that represent the color
spectrum imagined while emerging from
the water into the atmosphere undersea
teal, bright green kelp, light watery blue
and deep space purple.
The colors of Voyage are supernatural and magical. The palette is largely
driven by unusual atmospheric events,
including a decade-best aurora borealis,
that will be keeping our eyes focused on
the heavens, said Jordan. The lighter
colors of the palette create a space that
is uplifting, while the deeper tones can be
combined for a more dramatic design.
Buoyant
Weve weathered the recession and are
finally seeing hopeful signs of growth
and expansion. Our revived good spirits
echo the optimism that followed World
War II, when GIs returned home from
exotic locales, bringing a wave of tropical prints and tiki-inspired looks, said
Jordan. Like that era, were expressing
our enthusiasm with big, bright florals in
fashion and interiors.
The colors of Buoyant are reminiscent
of vintage floral patterns light and deep
greens, violets and a pop of coral. In addition to renewed optimism, the palette is also
inspired by the natural healing of botanicals, as well as the incorporation of green
spaces into even the most densely urban environments. Backyards, once a landscaping
afterthought, are now as important as front
yards, with builders investing in rear curb
appeal and outdoor rooms.
Unrestrained
From bold, ethnic-inspired colors and
designs to the Bohemian lifestyle, the
Unrestrained palette celebrates a carefree
spirit, wanderlust and pulsing color. The
palette features saturated primary hues,
including sunny yellow, lively turquoise
and bright blue, as well as black and
white. Each can be used on its own for
a pop of color, or combined, to create a

vibrant, energetic space.
South Africas colorful art scene and
focus on the 2016 Summer Olympics in
Rio de Janeiro have strongly influenced a
Carnival-like spirit. This spirit is inspiring
design with a zest for life, and the vibrant
colors of Unrestrained are a reflection of
that design aesthetic, said Jordan.
Using Sherwin-Williams suite of easyto-use color selection tools, people can
explore Color Forecast 2015 and more
than 1,500 Sherwin-Williams colors.
Online tools include Chip It!, which creates a colorful palette from any picture,
and Sherwin-Williams Color Visualizer,
which enables consumers to virtually try
on paint colors. The ColorSnap smartphone app allows consumers to create a
palette from a photo or explore colors by
family, while the ColorSnap Studio iPad
app offers color inspiration and allows
consumers to virtually paint a wall.
AkzoNobel Unveils
New Color Trends and
Announces 2015 Color of
the Year
AkzoNobel has launched the latest edition of its annual global study of color
trends, providing added impetus for the
companys recently launched Human
Cities initiative, which has color as one of
its main pillars. Unveiled in Amsterdam,
Colour Futures 2015 is spearheaded
by the Color of the Year, Copper Orange,
which was selected by an invited panel of
independent design and color experts following in-depth research into emerging
worldwide trends.
Color has a universal impact on our
cities, lifestyles and living environment,
explained Ruud Joosten, managing director of AkzoNobels Decorative Paints
business. As experts in color, it means
that forecasting and studying trends is a
vital part of our business, because it enables us to stay one step ahead of our customers needs.
October 2014
Fresh Paint
Now in its 12th year, Colour

Futures underlines AkzoNobels
wealth of color expertise and
deep understanding of the transformative power of color. This unrivalled
know-how not only benefits consumers,
but also plays a critical role in the companys Human Cities initiative, which aims
to make city life more energizing and vibrant for people across the world.
Ruud Joosten, AkzoNobels Executive
Committee member responsible for
Decorative Paints, added: Color and
heritage are vital elements of our global
Human Cities initiative because they help
shape the identity of a society. And this
palette lets everyone enjoy a little piece of
heritage in their own homes.
The idea of making the shades available to the public was prompted by
analysis of the characteristic colors used
by Van Gogh, such as the blue sky in
Almond Blossom and the yellow in the
world famous Sunflowers.
This marvelous paint range is an example of how the partnership between the
Van Gogh Museum and AkzoNobel can
be mutually beneficial, said Axel Rger,
Director of the Van Gogh Museum. We
are very proud of the new palette, which
builds on the support AkzoNobel is providing for our restoration workshop.
The color range is also evidence that
Van Goghs art is still a daily inspiration,
which will soon be available to help make
peoples homes more beautiful.

The ten new colors will be available in
the Netherlands as of November 15 from
Sikkens outlets and will then be gradually rolled out to other countries. The
full palette of colors features: Sun Yellow,
The Yellow House, Sunflower Yellow, Felt
Beige, Blossom White, Daubigny Green,
Forest Green, Sky Blue, Iris Blue and
Bedroom Red. As a partner of the Van
Gogh Museums restoration workshop,
AkzoNobel is contributing to the preservation of the cultural heritage of Vincent
van Gogh and his contemporaries. The
company and its Sikkens brand also advises the Van Gogh Museum on innovative and sustainable paint products for
the museums interior.
AkzoNobels Partnership with Honda
Motor Europe Extended to 2019
Honda Motor Europe has extended its
partnership with AkzoNobel Performance
Coatings, strengthening the companys
position as one of two preferred suppliers
of vehicle refinishes to Honda dealerships
and approved bodyshops in Europe.
The new five-year contract runs until
March 2019 and will cover supply and
support of AkzoNobels Sikkens and
Lesonal brands.
Strong partnerships with leading
suppliers are more important than ever,
said Neil Read, global key account manager for AkzoNobels Vehicle Refinishes
business. AkzoNobel has worked closely
with Honda in some of its key markets

for many years and were delighted that
our relationship will continue.
He went on to explain that Honda
selected AkzoNobel because of its product performance and network management, particularly in the area of training
bodyshop personnel. Our training will
reinforce best practice, express repair
and a right-first-time approach, continued Read. With our support, Honda,
its dealers and its repairers can grow
together with AkzoNobel to ensure the
best possible quality of service and repair for customers.
The AkzoNobel product range is
greatly respected by the industry and is
delivered with a high level of support,
said Peter Gottschalg, Hondas European
Body and Paint manager. We are very
impressed by the color matching achieved
using AkzoNobel tools, such as Mixit
Pro, which will enable tracking and assistance of the network to maximize profit
from paint.
Simon Parker, managing director of
AkzoNobels Vehicle Refinishes business,
said: As a leading innovator of product,
color technology and state-of-the-art customer services, it is our ambition to be
seen as a true partner for our customers.
As well as offering top-notch training, full
technical and logistical support, our global
representation helps us to understand the
local markets in which we operate.
Eastern Coatings Show Issues Call for Papers

The Eastern Coatings Federation, Inc., announced that it will
be hosting the Second Eastern Coatings Show at the Taj Mahal
in Atlantic City, New Jersey from May 18-21, 2015. The show
will open with a reception on the evening of May 18th followed
by the presentation of technical papers on May 19th, 20th and
the morning of May 21st. The show producers expect an attendance of over 1000 throughout the Shows run.
Dave White, the chair of the Technical Papers Committee,
has requested that companies take advantage of this unique opportunity to make presentations of the various aspects wherein
the Coatings industry has moved forward technologically. Presentations should last from twenty to thirty minutes. Speaker
slots will be arranged on a first-come, first-serve basis. The ECS
Technical Committee will be responsible for coordinating the
Speakers and the agenda.
The criteria, according to White, will include an abstract of

the presentation to be forwarded to him by the deadline of
January 1, 2015 together with a biography and photo of the
Speaker. Any submissions lacking any one of these elements
will not receive consideration for a speaking slot.
Harley McNair of Pflaumer Brothers, Inc., has announced that
the Pflaumer Honors for Innovation Awards will give awards to
the two technical presentations which best foster industry innovation. The honorarium is $2,000.00 for the best paper and
$1,000.00 for the runner up.
For further information about submitting a paper, please contact Dave White, the Technical Committee chair at davewhite@
heubachcolor.com or by voice at 215-736-0712 Ext. 142 or Ann
Fody, executive director, at fodyassociates@comcast.com or by
voice at 732-291-0168.
October 2014
35 Waterview Boulevard
Parsippany, New Jersey 07054
+1 973 404 6600
info@dica.com
Fresh Paint
LIQUID NAILS Brand

Expands Distribution
of Extreme Heavy
Duty Adhesive
LIQUID NAILS brands Extreme Heavy

Duty Construction Adhesive is now
available at participating True Value and
Ace Hardware locations, in addition to
Lowes and The Home Depot locations.
Pros count on Liquid Nails Adhesive
to help them perform at their best, said
Mark Hembree, senior brand manager
for the Liquid Nails brand. Thats why
its important that when they walk into
their preferred retailer they can find exactly what theyre looking for to help get
the job done right.
Liquid Nails Extreme Heavy Duty
performs in extreme conditions, bonding
in temperatures from 22 degrees F to 120
degrees F. This enables professional contractors and avid DIYers to work in the
extreme heat or cold and get their jobs
done regardless of the weather.
Liquid Nails Extreme Heavy Duty
is a latex-based construction adhesive
designed to provide long-lasting adhesion on a wide range of applications.
Extreme Heavy Duty is certified by UL
Environment to the GREENGUARD
Gold standard as a low emitting material,
making it ideal for use indoors as well
as outdoors. It will help builders qualify
their projects for certification under the
U.S. Green Building Councils LEED
green building programs, including the
LEED v.4 certification.
Asian Paints Chooses New

Brand Ambassador
Bollywood actress Deepika Padukone has
been selected by Asian Paints to endorse
its brand, Royale Play.
The brand which represents the power of transformation, was introduced in
2004 and targeted at women who take
an active role as a curator of home dcor.
Royale Play stands for being younger, dynamic, fun, colourful, opening up possibilities, creativity and vibrancy.
Deepika is todays modern youth
style icon. I believe that she really embodies values that we wish to epitomize
through our brand Royale Play, Asian
Paints president of sales, marketing and
technology Amit Syngle said.
Berger Paints Begins

Production in Andhra
Pradesh
Berger Paints has begun commercial production at the Hindupur factory located
in Hindupur Mandal, Anantapur District,
Andhra Pradesh.
Earlier, the company had inaugurated its water-based paint manufacturing
unit with an initial capacity of 80,000
ton at Hindupur.
The factory has an initial capacity of
80,000 ton per year. In the final phase, the
factory will have a capacity of 320,000
ton per year.
Benjamin Moore Joins

with Council of Fashion
Designers of America to
Promote Design in America
Benjamin Moore will collaborate with the
Council of Fashion Designers of America
(CFDA), the leading not-for-profit trade
association of Americas foremost womenswear, menswear, jewelry and accessory
designers, to promote design in America.
This partnership marks the first time the
CFDA has teamed up with a home dcor
brand to spotlight the influences of color,
design and entrepreneurship in America.
Benjamin Moore and the CFDA will
work together to celebrate the aesthetic
impact and transformative power of color, one of the most important and essential tools of design, said Carl Minchew,
vice president of Color Innovation and
Design of Benjamin Moore. There are
many synergies between our two worlds
and with the help of the CFDA, we will
bring together the architectural design
and fashion communities to advance our
trade and encourage entrepreneurship in
this industry.
To kick off the effort, Benjamin
Moore will honor California-based
fashion designer Trina Turk with its inaugural CFDA Trailblazer Award at
the HUE Awards in New York City.
Benjamin Moore also looked to the
fashion industry to tap the host for this
years event and named Simon Doonan,
the Creative Ambassador-at-Large of
Barneys New York to serve as the master
of ceremonies on September 29. Since its

inception in 2008, the HUE Awards has
been Benjamin Moores signature event
recognizing exceptional use of color in
architectural design.
The creation of the inaugural
CFDA Trail Blazer Award is a testament
to Benjamin Moores continuing support of American Fashion, said Steven
Kolb, chief executive officer of the
CFDA. The CFDA is proud to partner
with Benjamin Moore throughout the
year to celebrate the use of color in the
American Fashion Industry.
Benjamin Moore and CFDA are
excited to present this award to Trina
Turk to recognize her trailblazing career that crosses over from the world
of fashion and design with her colorful and bold designs across womens
ready-to-wear and accessories, menswear, swimwear, residential dcor and
textiles, added Minchew.
During the next year, Benjamin Moore
and the CFDA will organize various
events, programs and collaborations for
CFDA members as well as the larger design community.
Henkel China Awarded as

Distinguished Supplier by
Qoros
Qoros Automotive named Henkel China
a Distinguished Supplier of 2013, in a
bid to recognize their good cooperation
and Henkels significant contribution to
the R&D and application of new technologies. Leveraging its expertise and
experience in adhesives, Henkel provides
professional integrated automotive solutions for Qoros Automotive, including
sealing and structural, bodyshop and engineering adhesives, sealants and surface
treatment. Qoros is also Henkels first car
body line in Asia for new generation metal pretreatment process TecTalis.
Qoros Automotive is an emerging international automotive maker based in
Shanghai, China. It has a production base
in Changshu City, with an initial annual
capacity of 150,000 vehicles, which will
reach 350,000 in future. Henkel has been
actively engaged in the entire R&D process of Qoros Automotive, marked with
good communication and cooperation at
October 2014
TEGO
Adding Advantages
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www.tego.us
Formulators are always looking for an advantage. After all, advantages are what distinguish
products from the competition. Evonik is the leading supplier of specialty chemicals worldwide,
and our TEGO brand products provide the competitive edge your coatings need. TEGO Dispers,
for instance, maximize pigment performance for truly vivid colors. TEGO Foamex products
prevent and eliminate foam. And TEGO Wet ensures smooth, even wetting that prevents
surface defects. Each of our nearly 200 different products provide a different advantage. Let us
help you add advantages to your products. TEGO Adding Advantages.
Fresh Paint
the design and early R&D stage.

It has also faciliated the application of Henkels new materials,
new technologies and new designs in the mass production of Qoros
Automotive, so as to achieve full-industry-chain cooperation covering materials, products, techniques and production
lines, utilizing Henkels full capability
along the value chain.
Axalta Coating Systems

Announces the New
AquaEC Brand Family of
Electrocoat Products
Axalta Coating Systems has introduced
AquaEC as the new brand name for its
already established global portfolio of
electrocoat products. Previously, Axalta
sold electrocoat products under the brand
names CorMax and ElectroShield as well
as a line of products that already used the
AquaEC name. Going forward, each of
these separate products will be consolidated under the AquaEC umbrella brand
that will continue to provide excellent
corrosion protection and serve as a base
for additional coating finishes. As part of
the transition, CorMax and ElectroShield
will also be renamed.
The launch of AquaEC is part of
Axaltas on-going commitment to its
customers to be built for performance.
AquaEC will continue to fulfill the needs
of customers ranging from light vehicle
and heavy duty truck manufacturers to
a spectrum of industrial applications. A
new logo will identity the AquaEC family of products, reflecting the products
waterborne formulation and signifying a
brand thats always moving forward.
The AquaEC name and exciting
logo provide a dynamic, new look to a
full line of products that already enjoy
tremendous loyalty among our customers around the globe, explained Michael
Cash, Axalta senior vice president and
president of its industrial coatings business. AquaEC is already a recognized,
well-known product name in a number
of our key markets. Today, were elevating the AquaEC name to embrace our full
portfolio of E-Coat products that together will provide our customers with a wide
array of electrocoat choices.
Steve Markevich, senior vice president

and president of Axaltas Light Vehicle
OEM coatings business, explained that
Everything about the individual product lines will remain the same the same
quality, formulations and technology will
continue to provide customers with innovative solutions. Putting all our electrocoat products under one brand umbrella
will help us more easily provide our global customers with information on our
electrocoat offering.
AkzoNobel Ranked Top of

DJSI for Third Year Running
AkzoNobel has been ranked number one on the influential Dow Jones
Sustainability Index (DJSI) for the third
consecutive year.
The latest listing places the company
first out of more than 350 companies in
the Materials industry group, underlining AkzoNobels commitment to continuous improvement.
We are obviously very proud to have
retained first place and huge credit must
go to all our employees, said AkzoNobel
CEO Ton Bchner. But first and foremost, heading the ranking means we are
effectively using the DJSI to continuously
improve our sustainability performance
so that we are better equipped to provide
solutions for the increasing needs of the
planets growing population.
And we wont be letting up.
Sustainability will remain fundamental to
our strategy of connecting value creation
to resource efficiency, while the DJSI process is an important management tool
when it comes to better understanding
the changing needs of the global marketplace and helping us to benchmark ourselves against other leading companies.
Its the ninth year running that
AkzoNobel has been ranked in the top
three and Bchner says the consistent
performance underlines AkzoNobels
fierce determination to effectively implement its Planet Possible strategy.
We have to remain fully focused
on further improving our performance
so that we can take the next major leap
forward on our journey to creating more
value from fewer resources, he continued. The more we innovate and up our
game, the more capable we are of meeting

our customers needs.
Widely regarded as the the most
respected independent sustainability
ranking system, the DJSI World Index
benchmarks the sustainability performance of leading companies based on
environmental, social and economic
performance, including forward-looking indicators.
It assesses various criteria, including
supply chain management, operational
eco-efficiency, product stewardship, human capital development and occupational health and safety.
ShawCors Bredero Shaw

Pipe Coating Division Wins
$200 Million Contract
ShawCor Ltd.s Bredero Shaw pipe coating division has received contracts with a
value of approximately $200 million from
BP Exploration (Shah Deniz) Limited for
pipeline coating and other services in
connection with the Shah Deniz Stage 2
development project. The contracts are
scheduled to be executed from plants
within Bredero Shaws EMAR region.
The contracts awarded involve the
application of a full suite of coatings,
including Thermotite multilayer polypropylene insulation, anti-corrosion and
concrete weight coatings. Coating will
commence in late 2014 and continue
through the 2015 to 2018 period.
In addition to the contracts announced, Bredero Shaw is currently bidding on other contracts relating to the
Shah Deniz Stage 2 project.
PPG Aerospace Expands

Sealants Production
Capacity at UK Facility
PPG Industries has upgraded aerospace sealants manufacturing operations at its Shildon, England, facility
with installation of new equipment
to increase capacity and efficiency to
meet growing demand.
According to Sean Lambourne, PPG
market manager for sealants in the
EMEA (Europe, Middle East and Africa)
region, the state-of-the-art equipment
gives PPG flexibility to respond quickly to
higher demand by being able to increase
October 2014
Visit us at China Coat Booth #9.2L26/28
Fresh Paint
capacity several times, adjusting

batch sizes and shift operation.
This is a significant expansion for Shildon and positions
us well for expected growth of aerospace sealants in Europe, the Middle
East, India and Africa, Lambourne said.
The added capacity expands PPGs
global sealants manufacturing footprint,
complementing the sealants product line
made at Mojave, California.
The first phase of the expansion was
completed on the cell that produces accelerators used in two-component sealants
for high-performance aerospace fuel tank
and fuselage applications, Lambourne
said. The second phase was on the cell
that produces the base compound, supporting all polysulfide and polythioether
polymer production for those same highperformance products, he said.
The Shildon facility predominantly
services the EMEA region through PPG
application support centers in Shildon;
Hamburg,
Germany;
Gonfreville,
France; and Dubai, United Arab

Emirates. The ASCs repackage sealants
in SEMCO packaging and application
systems with value-added packaging
that includes premixed, frozen sealant and SEMKIT packages that provide mixed sealant at customized fill
weights. They also work with customers to develop and produce customized
sealant solutions, such as PRC seal caps
that are used to dome-seal fasteners.
Benjamin Moore Honors

Design Elite at 2014 HUE
Awards
Benjamin Moore announced the recipients of its 2014 HUE Awards last evening
in New York City. Hosted by Barneys
New York Creative Ambassador-at-Large
Simon Doonan, the ceremony honored
six luminaries in the design world including iconic decorator Mario Buatta and
fashion designer Trina Turk. Following
the awards presentation, Nate Campany
& The Serenade performed an exclusive
concert for honorees and guests.

For the first time, Benjamin Moore
partnered with the Council of Fashion
Designers of America (CFDA), the leading not-for-profit trade association of
Americas foremost womenswear, menswear, jewelry and accessory designers,
to introduce a new category to the HUE
Awards the CFDA Trailblazer Award.
California-based fashion designer Trina
Turk was recognized with this inaugural
award for her remarkably colorful and
bold designs across all of her product
categories which include womenswear, a
menswear line - Mr Turk, swimwear, jewelry, footwear, handbags and home decor
and textiles.
Now in its sixth year, the 2014 HUE
Awards also recognized individuals and
organizations in the following categories:
Residential Interior Award Winner:
Jeff Andrews - Design
The Los Angeles-based interior designer
creates sophisticated and livable interiors
October 2014
Imagination and practicality

create Ashlands innovative
coatings additives
Ashland Specialty Ingredients offers industry-leading

products in its Coatings product line. Ashland is a complete
additive provider of innovative solutions for waterborne architectural coatings,
including rheology modifiers, defoamers, surfactants, dispersants and biocides.
Have more questions on your mind? Call our Ashland representatives
at 800 345 0447 / 302 594 5000 or visit ashland.com/coatings
Aquaflow, Dextrol, Fungitrol, Jaypol, Natrosol, Nuosept, Strodex are trademarks of Ashland.
Registered trademark, Ashland or its subsidiaries, registered in various countries

Trademark, Ashland or its subsidiaries, registered in various countries
2013, Ashland
AD-12466
Registered trademark, Ashland or its subsidiaries, registered in various countries
Trademark, Ashland or its subsidiaries, registered in various countries
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for families and celebrities alike.

Andrews is known for taking
bold design concepts and infusing them with warmth, sophistication and a sense of home.
Public Spaces Award Winner:
EverGreene Architectural Arts
The New York-based specialty contractor
and design studio is known for its work
in interior restoration, conservation, decoration and new design.
Commercial Interior Award Winner:
Martyn Lawrence Bullard Design
Bullard is a multi-award-winning Los
Angeles based interior designer and is renowned for his broad range of styles and
eclectic, yet sophisticated and always inviting interiors.
Eco
Design
Award
Winner:
Bergmeyer Associates, Inc.
Bergmeyer is a mid-sized architecture
and interior design firm based in Boston,
Mass., that is committed to sustainable
design and environmental stewardship in
its designs for residential and commercial
spaces.
Icon Award Winner: Mario Buatta
Internationally acclaimed New Yorkbased interior designer has a long and storied 50-plus years career designing homes
for clients in the world of entertainment,
business, fashion and high society.
Each honoree received a handcrafted glass HUEY sculpture. Since
its inception, the HUE Awards has
been Benjamin Moores signature
event recognizing exceptional use of
color in architectural design. Past HUE
Awards recipients include Jamie Drake,
Envision Design, David Rockwell,
STUDIOS Architecture, Make It Right,
TVS Interiors and Clive Wilkinson.
PPG Highlights Electrocoat

for Fasteners in Shanghai
PPG Industries industrial coatings business recently highlighted its electrocoat
series for the fastener market in Shanghai.
In the meeting attended by representatives from leading automobile manufacturers and the media, PPG discussed its
industry-leading electrocoats and their

advantages in protecting fasteners.
The fastener market has been a strategic focus for PPG in recent years, said
Jack Jiang, PPG general manager, specialty product group, China. Through interactive events like this we can showcase
the excellent performance of our products and thereby accelerate the rollout of
our electrocoat products to the fastener
market across the country.
BASFs Product Portfolio

Evaluated for Sustainability
In order to better help its customers align
environmental and societal aspects with
business success, BASF has developed
a new process for steering its portfolio based on sustainability criteria. The
Sustainable Solution Steering method is
used to systematically review and evaluate the sustainability aspects of the approximately 50,000 relevant product
applications in the companys portfolio,
which represent sales of 56 billion. The
benefit: This externally validated process
makes it possible to measure the products contribution to sustainability within
their various markets and industries and
to increase this contribution through targeted st EPS.
Over the past three years, BASF has
analyzed more than 80 percent of its portfolio of approximately 50,000 specific
product applications. The data shows,
for example, how a product contributes
to cost effectiveness and resource conservation as well as to health and safety.
The concrete sustainability requirements
of various customer industries are taken
into account as well as regional differences. Finally, the process determines the
extent to which BASF solutions can accommodate these needs.
Based on the results to date, the analyzed product applications have been
sorted into four categories:
Accelerators make a substantial contribution in the value chain to sustainability. 22 percent of the analyzed products
by sales are in this category.
Performers are solutions that meet
the standard market requirements for
sustainability. Around 73 percent fall under this category.
For the Transitioners , specific sustainability issues have been identified and
concrete action plans defined. These recommendations are in the process of being implemented. Around 4.5 percent of the analyzed
products are currently in this category.
Applications with a significant
sustainability concern are labeled
Challenged. BASF is developing action
plans for these products in order to find
improved solutions. This currently applies to 0.5 percent.
Sustainable Solution Steering aims to
increase the number of Accelerator solutions in the long term in order to further
improve the sustainability profile of both
BASF and its customers. That is why the
product portfolio is under continual review which means that this four-category segmentation is also subject to change,
for example, in response to altered market requirements or new legislation.
The whole product portfolio will have
been analyzed by the end of 2014. With
this new method, BASF continues to
drive its We create chemistry strategy.
It is becoming increasingly important
to our customers to be able to combine
economic, environmental and societal
demands. We see this development as a
business opportunity for BASF, and intend to seize it in a targeted manner. This
approach forms an integral part of our
corporate purpose: We create chemistry
for a sustainable future. By analyzing
our entire portfolio with respect to sustainability and systematically expanding on especially sustainable solutions,
we underscore this endeavor, said Kurt
Bock, chairman of the Board of Executive
Directors of BASF.
PPG Extends Partnership of

FenderBender Live
PPG Industries automotive refinish business has again been named the exclusive
paint sponsor of FenderBender Live,
FenderBender magazines website for
coverage of the 2014 NACE and SEMA
Show events. This is the fourth consecutive year PPG has been a sponsor of the
site, which can be found at fenderbenderlive.com.
FenderBender Live serves as a onestop industry source for news relating to
October 2014
Results of U.S. Architectural Coatings Industry Research Report

Which Compared Business Trends in 3Q14 vs. 3Q13
Each month, we survey a large sample of paint retailers throughout the United States to get a sense for current business trends.
Please note that of the three primary architectural coatings channels (paint stores, home centers, and retail distributors), this survey
is primarily reflective of the distributor channel which tends to see volume growth less than the industry; therefore, we view the
results as a directional indicator more so than absolute industry volumes. For inquiries regarding this report please contact Kevin
Hocevar at 216-468-6924 or kevin.hocevar@northcoastresearch.com.
Architectural Coatings Sales Volumes Up 1.2% in 3Q14 vs. 3Q13
According to industry participants, average sales volumes increased 1.2% thus far in 3Q14 compared to 3Q13. This compares
to record volume growth in our index of 2.6% in 2Q14 and 1.8% in 1Q14. Weather conditions improved across the country in
2Q14 and the industry saw paint sales accelerate which have tempered off slightly in 3Q14. We are encouraged with the positive underlying trends in 3Q14 as paint volumes continue to grow on a year-over-year comparison 3Q14 represents modestly
slower year-over-year growth compared to 2Q14, but growth nonetheless. Overall, 63% of respondents witnessed an increase in
paint volumes vs. only 21% that saw paint volumes decline, which averaged out to 1.2% year-over-year volume growth with a net
increase of 42%.
Price of Paint from Suppliers 3Q14 Paint Prices Largely Flat as Prior Increases Have Anniversaries
58% of contacts noted that the price of paint from suppliers was flat in 3Q14 vs. 3Q13 as our paint price index only increased 0.8%
which compares to average price increases of 1.5%-2.0% in 2013 and in-line with our paint price index of 0.8% and 1.0% in 1Q14
and 2Q14, respectively. Bottom line, we believe that price increases from when coatings manufacturers were trying to recover
rising raw material costs have anniversaried; therefore, price increases have been less pronounced with 3Q14 marking the first time
the majority of contacts (58%) reported flat year-over-year prices from paint manufacturers. Overall, 33% of respondents witnessed
an increase in pricing vs. only 9% that saw pricing decline, which averaged out to a 0.8% increase in year-over-year price with a net
increase of 24% as the majority of contacts (58%) reported flat year-over-year pricing in 3Q14.
Raw Materials TiO2 Remains Benign; Propylene Increases but not Noticeable to Coatings Manufacturers
Titanium dioxide (TiO2) prices have been stabilizing in recent months after witnessing sharp declines in early 2013; however,
propylene has increased, which we believe stems from increased demand in North America and a recent plant outage both
tightening supply vs. demand. Despite the small uptick in propylene, we anticipate the overall basket of raws will remain relatively
benign over the near-term. Our data and recent conversations with industry contacts suggest that price increases attempted by
TiO2 producers in January 2014 (the last time a price increase was attempted) were ultimately unsuccessful and there has been no
evident traction for price increases to stick until at least late 2014/early 2015.
3-Month Outlook Outlook Favorable Despite Busy Paint Season in Rearview Mirror
Our proprietary Coatings 3-Month Outlook Index reached 0.57 in 3Q14 which compares to 0.41 in 3Q13 and 0.78 in 2Q14. Due
to the upcoming fall and winter seasons, outlooks at this time of the year tend to come in sequentially; however, our outlook index
of 0.57 represents year-over-year improvement compared to 0.41 in 3Q13. Please note that the highest possible reading is +2
(indicating all contacts have a very positive outlook) and the lowest possible reading is -2 (indicating all contacts have a very
negative outlook). We view 0.57 in 3Q14 as a positive as our outlook index remains at elevated levels and has improved yearover-year. 53% of contacts shared a positive (43%) or very positive (10%) 3-month outlook, 41% believe that the current positive
trends will remain the same, and the remaining 6% have a negative outlook in 3Q14.
Northcoast Research Time Series Index for Architectural Coatings:
October 2014
Community College honored the LORD

Dayton facility.
The Pittsburgh Business Times annual Western Pennsylvanias Healthiest
Employer Awards similarly recognize
companies in the Western Pennsylvania
region that make wellness a priority for
employees. An award luncheon held June
5 at the Omni William Penn Hotel ranked
Fresh Paint
the NACE and SEMA exhibitions. The

site began its 2014 coverage at the NACE
CARS Expo & Conference July 3-Aug. 2
at Cobo Center in Detroit. Coverage will
continue at the SEMA Show, Nov. 4-7 at
the Las Vegas Convention Center.
Were very happy to continue our
relationship with FenderBender Live,
said John Parran, PPG marketing director, North America, automotive refinish.
The NACE and SEMA events are two
of the biggest in our industry. Collision
professionals,
technicians,
managementeveryone wants to keep up with
the new technologies, tools, products and
processes coming out and introduced at
the shows. But not everyone can attend,
and thats why FenderBender Live is so
important. People can go online, stay in
touch and learn whats happening. PPG is
proud to help FenderBender Live reach as
many people as possible.
As it did at the NACE Expo,
FenderBender Live will feature comprehensive coverage of the SEMA Show,
including interviews with industry professionals, celebrities, exhibitors and
staff. Industry news will be presented
along with photos from the event floor.
Website content will be continuously
updated, and daily emails recapping the
day will be sent to subscribers of the free
FenderBender Live newsletter. Industry
professionals are invited to visit fenderbenderlive.com to subscribe.
the LORD Erie, Cambridge

Springs and Saegertown facilities second in their company size
(1,500-4,999).
Reflecting its core values, LORD
Corporation maintains a strong commitment to developing a culture of wellness
within the organization that will impact
the long-term health and well-being of all
Carbon black pigments in

modern coating systems
With more than 100 years of experience, Orion Engineered Carbons LLC is your
source for pigment performance in solvent-borne, water-borne and solventless
coating systems.
LORD Corporation
Recognized with Two
Healthiest Employer
Awards
LORD Corporation received recognition
for the companys commitment to employee health and wellness by both the
Dayton Business Journal for its facility in Dayton, Ohio, and the Pittsburgh
Business Times, for its facilities in
Cambridge Springs, Saegertown, and
Erie, PA.
The Dayton Business Journals
fourth annual Healthiest Employer
Award acknowledges companies and
nonprofit businesses that strive to make
wellness a priority and encourage healthier lifestyles for employees. An award
presentation held Aug. 7 at Sinclair
Select from a complete family of gas black and furnace black pigments to achieve
the balance of properties you need from jetness and tint strength, to dispersibility
and stability. Orions HIBLACK, NEROX, PANTHER, Special Black, Colour Black and
PRINTEX carbon blacks are known the world over for their quality and consistency.
Our Applied Technology Centers can help solve challenges for applications such as
high-jetness base coats, rapid curing UV industrial coatings, eco-friendly architectural
paints, and conductive formulations.
For a copy of our new brochure featuring Orions carbon black pigments for
coatings, contact us today.
Focused, Innovative, Responsive.

The Americas
Orion Engineered Carbons LLC
4501 Magnolia Cove Drive
Suite 106
Kingwood, TX 77345 USA
phone +1 832-445-3300
Europe / Middle East / Africa

Orion Engineered Carbons GmbH
Hahnstrasse 49
60258 Frankfurt am Main
Germany
phone +49 69 365054 100
Asia / Pacific
Orion Engineered Carbons
Trading (Shanghai) Co., Ltd.
Room 3701-3702,
BM InterContinental Business Center
100 Yutong Road, Shanghai 200070
P.R. China
phone +86-21-61070966
Americas-Pigments@orioncarbons.com
EMEA-Pigments@orioncarbons.com
APAC-Pigments@orioncarbons.com

OEC-3158-R1 4.5x7.5 ad-Coatings World-FINAL.indd 1
www.orioncarbons.com
Coatings World | 23
8/19/14 9:57 AM
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employees, maintain a healthy

and
productive
workforce,
and slow the rate of increasing
healthcare costs for employees.
We are honored to receive this
positive recognition in both Dayton
and Western Pennsylvania, said Ed
Auslander, LORD Corporation president and CEO. Wellness is a top priority at all of our facilities, and were
encouraged to see our wellness program
upholds our mission to create A Better,
Healthier LORD.
Communities Across the

Globe Join USGBCs Green
Apple Day of Service
The third annual Green Apple Day of
Service, which took place on Saturday,
Sept. 27, 2014, brought together hundreds of thousands of volunteers participating in 3,760 service projects in all
50 states and in 42 countries throughout
the world. An initiative of the Center for
Green Schools at the U.S. Green Building
Council (USGBC), the Day of Service
brings together students, teachers, parents, elected officials, organizations and
companies to transform their schools into
healthy, safe, cost-efficient and productive learning places.
This years Day of Service featured
a flagship event in Washington, D.C.
where U.S. Secretary of Education Arne
Duncan and his family joined volunteers
at Tubman Elementary School for gardening and painting projects and several
sustainability education activities for students and their families.
At the Center for Green Schools,
were continually inspired by the dedication of local communities and volunteers
to improve the places where our children
learn, said Rachel Gutter, director of the
Center for Green Schools at USGBC. On
this third annual Green Apple Day of
Service, we couldnt be more humbled by
the sheer volume of activity to transform
our schools and communities. Hundreds
of thousands of volunteers around the
globe are sending a clear message that
where we learn matters. To each and every one of these dedicated individuals we
say, thank you.
Cities and towns across the country
and around the world were active in the
Day of Service events: In Chicago, volunteers convened at John M. Smyth Magnet
and IB World School to make improvements at the school including the building
of new garden boxes, weeding in existing
gardens and creating a restorative space
in the school for students.
Students at Cristo Rey Jesuit High
School in Atlanta updated the community garden, participated in a schoolwide clean up and recycling initiative,
launched an environmental awareness
program and encouraged student-led
trash-to-treasure recycling projects.
To commemorate this effort, the school

also created a mural representing the
Cristo Rey motto to promote environmental sustainability.
In New Orleans, the Center
for
Sustainable
Engagement
and
Development is renovating a 130-yearold barge board house into an environmental education and visitor center. The
site will give visitors the ability to peek
into the construction and see the types of
energy efficiency upgrades that have been
made to the house, serving as a model of
energy efficiency and as a neighborhood
hub in the Lower 9th Ward community.
At the Instituto Thomas Jefferson,
thousands of students across all five
Mexico City and Guadalajara campuses
made personal commitments to sustainability at their school, taking action on
school-wide campaigns in support of recycling, habitat restoration, water conservation and more.
Many of todays schools are beset
by a host of challenges that compromise our childrens health and wellness, causing everything from asthma
to headaches and concentration issues.
Green Apple is a global movement to
put all children in schools where they
have clean and healthy air to breathe,
where energy and resources are conserved, and where they can be inspired
to dream of a brighter future.
The Green Apple Day of Service
October 2014
Youre looking at the

most technological
advancement in
weathering.
Its a reflection
of the future.
Innovation. Its what youve come
to expect from Atlas Weathering
Services Group. Were helping you
get results faster than ever before with
ACCELERATING YOUR EXPERTISE
our advancements in natural weathering
www.atlas-mts.com
testing and accelerated laboratory
services. Our newest innovation, the Ultra-Accelerated EMMA (UA-EMMA),
features patented cool mirror technology that provides higher acceleration
and better correlation at lower temperatures.
Atlas Weathering Services Group. Helping you see what the future will look like today.
Fresh Paint
presents an opportunity for students, teachers, parents, elected

officials, organizations, companies and more to take action in
their communities and demonstrate that
where we learn matters. For more information visit mygreenapple.org.
Hanley Wood, USGBC

Announce Opening Plenary
Speakers for Greenbuild
2014
Hanley Wood and the U.S. Green Building
Council (USGBC) have announced the
speakers for the Opening Plenary of the
2014 Greenbuild Conference and Expo.
The Opening Plenary, which takes place
at 6 p.m. Wednesday, Oct. 22 at the New
Orleans Superdome, will feature leading author and environmentalist Paul
Hawken; investor, philanthropist, and advanced energy advocate Tom Steyer; and
Maryland Governor Martin OMalley.
Hawken, Steyer and Gov. OMalley
will take the stage to have a discussion
about the dollars and sense of climate
change, and its profound impact on families, communities, the economy and the
planet. The trio will examine the progress
made and how much remains to be done
to address climate change.
The Opening Plenary is included in both
the Full Conference pass and the Wednesday
Day Pass for the 2014 Greenbuild
Conference and Expo. Registration, schedule and event details are available for members of the sustainable building community
online at www.greenbuildexpo.com.
Paul Hawkens work includes starting
ecological businesses, writing about the
impact of commerce on living systems

and consulting with heads of state and
CEOs on economic development, industrial ecology and environmental policy.
He authors articles, opinion columns
and peer-reviewed papers, and has written seven books including four national
bestsellers. Paul has founded several
companies including some of the first
natural food companies in the U.S. that
relied solely on sustainable agricultural
methods. He presently heads OneSun,
Inc., an energy company focused on ultra low-cost solar based on green chemistry and biomimicry.
Tom Steyer is an investor, philanthropist and advanced energy advocate. He is also the president of
NextGen Climate, an organization
that acts politically to prevent climate
disaster and preserve American prosperity. Before retiring from the private
sector, Tom founded and was the senior
managing member of Farallon Capital
Management. He also was a managing
director and member of the Investment
Committee at Hellman & Friedman.
Tom and his wife, Kat Taylor, joined
Warren Buffett, Bill and Melinda Gates
and other high-wealth Americans in
the Giving Pledge, a promise to donate the majority of their wealth to
charitable and nonprofit activities during their lifetimes. Tom and Kat created and funded the Oakland based
Beneficial State Bank and Foundation,
which provides loans and banking
services to underserved small businesses, communities and individuals in
California and along the west coast.
Now in his second term, Governor

Martin OMalley has been delivering
results for Maryland families by choosing effective actions to create jobs, expand opportunity and make Maryland
a safer, healthier place. A committed
environmentalist, he has taken strong
action to restore the health of the
Chesapeake Bay and to reduce greenhouse gas emissions in Maryland.
During his administration, Maryland
has become an active participant in the
Regional Greenhouse Gas Initiative
(RGGI), the nations first cap-andtrade program designed to reduce
carbon pollution from power plants.
Gov. OMalley has led the fight to increase renewable energy production in
Maryland and expand energy efficiency opportunities to all Marylanders, resulting in millions of dollars in savings
for consumers and businesses. Prior to
serving as Governor, OMalley served
as Mayor of the City of Baltimore.
Greenbuild, owned and operated by
Hanley Wood and sponsored by USGBC,
is the nations largest conference and
expo dedicated to green building design
and construction.
AkzoNobel Makes 100

Resilient Cities Commitment
to Action to Clinton Global
Initiative
The Clinton Global Initiative acknowledged AkzoNobels promise to help cities
around the world build more resilience to
the challenges of the 21st century.
The commitment officially made
by AkzoNobel CEO Ton Bchner at the
October 2014
resilience building tools cities need

this partnership will help us deliver on
that promise.
AkzoNobels Human Cities initiative
is built on six key pillars color, heritage,
transport, education, sport and leisure,
sustainability and is designed to engage
with the challenges and opportunities
posed by 21st century cities.
Established in 2005, the Clinton Global
Initiative encourages global leaders to create and implement innovative solutions to
the worlds most pressing challenges.
100 Resilient Cities is a program
launched by The Rockefeller Foundation
designed to help cities become more resilient to the physical, social and economic
challenges that are a growing part of the
21st century.
Axaltas Paint on Chase

Qualifying Racecars
Axalta Coating Systems paint is on six of
the 16 motorsports teams racecars that
Fresh Paint
Clinton Global Initiative Annual Meeting

in New York establishes a partnership
with 100 Resilient Cities pioneered by
The Rockefeller Foundation.
As well as compiling an urban resilience guide for cities, AkzoNobel has
also committed to undertaking special
projects in four cities named on the 100
Resilient Cities list. In addition, the company will make its expertise in paints,
coatings and chemicals available to the
programs advisory committees.
Partnering with The Rockefeller
Foundation and 100 Resilient Cities
is a natural fit for AkzoNobel, following the launch of our Human Cities
initiative in June, explained Bchner.
It offers further proof of our serious commitment to tackling the many
challenges being faced by some of the
worlds biggest urban areas.
He added that by making a Clinton
Global Initiative Commitment to Action,
AkzoNobel is reinforcing its position as
a key player in the whole area of urban
resilience and regeneration, helping planners and policy-makers to build more capacity and adaptability into city systems,
businesses and communities.
As an industry leader with operations in 80 countries, we are uniquely
positioned to play a key role in building
resilient cities across the globe, both in
terms of physically safeguarding infrastructure and creating a stronger sense
of community, identity and belonging,
continued Bchner.
We therefore believe we can make a
vital contribution and take positive action to help make city life more enjoyable, inspiring and vibrant for people all
over the world.
Commenting on the announcement
of AkzoNobels commitment, Michael
Berkowitz, President of 100 Resilient
Cities said: We are proud to join with
AkzoNobel in our efforts to build resilience in cities around the world.
AkzoNobel is on the cutting edge of developing resilience building tools, and
we look forward to working with them
to deliver those tools to cities. One of
the key tenets of our organization is to
influence the market, and help the private sector understand what additional
qualified for the 2014 Chase

for the NASCAR Sprint Cup.
After last weekends first race
of the 10-week shootout at
Chicagoland Speedway, all six drivers
are still very alive in the competition and
have a chance to be named Sprint Cup
champion in November at HomesteadMiami Speedway, including four-time
NASCAR Cup Series champion and
driver of the No. 24 Axalta Chevrolet
SS, Jeff Gordon.
Axalta is proud to partner with both
Hendrick Motorsports and Stewart-Haas
Racing. Each race team sports Axaltas
brilliant paint colors on its racecars. The
six cars and drivers include four from
Hendrick Motorsports: No. 24 Jeff
Gordon; No. 5 Kasey Kahne; No. 48
Jimmie Johnson; No. 88 Dale Earnhardt
Jr. and from Stewart-Haas Racing: No. 4
Kevin Harvick and No. 41 Kurt Busch.
We started the season feeling very
confident that our paint could find its
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Coatings World | 27
Fresh Paint
way to Victory Lane many times

during the season, said Wade
Robinson, Axalta
Strategic
Marketing and Racing Director.
We are honored that these Axaltasponsored teams have wins in nearly half
of all the points races this year (13 of 27).
We could not be more proud. Its been a
magical year for Axalta Racing.
Ferro & Milan Collaborate

to Acquire Italian Tile
Coatings Manufacturer
Vetriceramici
Ferro Corporation has signed a definitive
agreement with Milan, Italy-based Private
Equity Funds Management Company
Star Capital SGR S.p.A. and two minority owners and founders Gianfranco
Padovani and Sergio Zannoni to acquire
Casola Valsenio, Italy-based Vetriceramici
S.p.A. for 83 million (approximately
$108 million) in cash. The transaction
will be funded with excess cash and a
draw on the Companys existing revolving credit facility and is expected to close
by December 1, 2014, subject to customary closing conditions.
Vetriceramici is one of the leading
global suppliers of specialty products
that enhance the appearance and improve the durability of high-end ceramic tile. Its product line includes
high-value, specialty frits and grits
(finely-milled frits), glazes, digital inks,
and other specialized tile coatings.
Additionally, Vetriceramici has developed high-value forehearth color solutions that deliver greater production
flexibility, lower manufacturing costs
and improved inventory management
to customers. The acquisition is expected to improve Ferros growth opportunities by enhancing its product
portfolio and improving its position in
important growth markets, including
the United States, Mexico, Turkey and
Eastern Europe.
AkzoNobel and Photanol

Developing Chemical
Compounds Using Sun
Energy
AkzoNobel and cleantech company
Photanol have teamed up to develop a
process for harnessing the power of the

sun to make chemicals.
The two companies will work on creating sustainable technology which mimics the way plants use photosynthesis.
The aim is to produce green chemical
building blocks that will eventually replace raw materials AkzoNobel currently
obtains from fossil-based production.
Given the challenges the world is facing in terms of resource scarcity, we are
actively looking for bio-based alternatives
for our chemicals and Photanols existing
technology is a potential game-changer,
said Peter Nieuwenhuizen, AkzoNobels
director of Innovation and Partnerships.
We are constantly looking for less
traditional solutions as we strive to do
more with less and this exciting partnership which has the potential to significantly reduce our carbon footprint is
a perfect example of our Planet Possible
approach to sustainability.
The collaboration is focused on
Photanols existing proprietary technology, which uses light to directly convert
CO2 from the air into predetermined raw
materials such as acetic acid and butanol.
The only by-product is oxygen.
Michiel Lensink, Photanol CEO,
added:
The
cooperation
with
AkzoNobel is of major strategic importance to us. Not only does it give
us access to a large potential market,
but AkzoNobels processing technology expertise also means that we will
shorten our time to market.
The two companies will start
by developing a number of specific
chemicals that are currently used by
AkzoNobels Specialty Chemicals
Business Area. The partnership is
intended to be a stepping stone
for potential commercial production of fourth generation bio-based
chemicals.
AkzoNobels chemicals are used by the
chemicals, detergent, construction, food,
pulp and paper and plastic industries.
Sika Strengthens Presence

in Southeastern Europe
With a new plant in Serbia and
the foundation of a subsidiary in
Bosnia-Herzegovina, Sika is laying
the foundation for further growth in

Southeastern Europe.
Sika Serbia has relocated its premises from Belgrade city to a larger site
in Simanovci, 20 km north-west of the
capital, and built a mortar plant in addition to its existing concrete admixture
production activities. With the expansion of its operations in Serbia, Sika is
improving its competitive position and
will be able to better serve the needs of
the construction industry with a comprehensive product range. By establishing
a new subsidiary in Sarajevo, BosniaHerzegovina, Sika creates its own distribution and production hub to access the
market directly.
Sika Serbias goal is to further extend
its business in the construction chemicals market. The company already holds
a leading position in concrete admixtures and aims to become a key player in
mortars. The mortar market is expected
to grow by 9 percent annually. With its
local mortar production, Sika will be
able to reduce production and logistics
costs and thus significantly improve its
competitive position.
The new mortar plant in Serbia
and the establishment of a new Sika
subsidiary in Bosnia-Herzegovina set
the stage for Sikas accelerated growth
in the Balkan states, said Paul Schuler,
Sika regional manager EMEA. Sika
Serbia will become a production hub
for mortars, and the new subsidiary in
Bosnia-Herzegovina will unlock further potential to double our business
in this market over the next three to
four years.
Serbia, Bosnia-Herzegovina and their
neighboring countries continue to be
promising markets for Sika. The economy in the region is recovering from the
2012 recession and, according to the
World Bank, is expected to grow at 1.9
percent in 2014 and 2.6 percent in 2015.
Serbias and Bosnia-Herzegovinas need
to improve and upgrade their infrastructure will be a driver for the construction
industry, as will be the pan-European
corridor 10, a highway project connecting Austria, Slovenia, Croatia, Serbia,
Macedonia and Greece.
Sika Serbia for example provides
October 2014
Axaltas ProfitNet Collision Shop

Management System Interfaces with
Dealertrack Technologies Dealer
Management System
Axalta Coatings Systems announced that its ProfitNet
Collision Shop Management System is now interfaced
with Dealertrack Technologies Dealer Management System
(DMS).
ProfitNet is a software program designed to measure and
manage all aspects of the collision repair business. The program provides collision shop owners with access to information that they may need to help make decisions regarding the
productivity and profitability of their business.
The new interface, approved via Dealertracks Opentrack
Certification Program, is an electronic bridge between
ProfitNet and the DMS to help car dealerships to streamline
and create greater efficiencies in managing parts, labor, and
production processes within their collision repair centers.
Dealertrack is proud to partner with Axalta Coating
Systems to create an interface with their ProfitNet offering
that is certified by our Opentrack Certification Program,
said Sharon Kitzman, vice president and general manager,
DMS, Dealertrack.
The interface is designed to save hours of double-entry of
data that is used by both systems. Key information can now
seamlessly be transferred including customer data, vehicle data,
parts ordering and receiving, parts price increases, labor and repair order totals.
This interface with Dealertrack is another huge step in
providing cutting edge technology to our Axalta customers
through ProfitNet, said Tom McGarry, Axaltas manager of
Information Technology Services. Axalta and our software
partner and developer of ProfitNet, YADA Systems, are dedicated to enhancing ProfitNet with the latest technology to help
lower a shops administrative costs by minimizing redundant
computer tasks and providing a management solution that is
affordable, easy to use, and communicates with dealer management software, paint software, parts software, and accounting software.
Fresh Paint
high-quality concrete solutions for the construction of Beska

Bridge, part of the pan-European corridor between Novi Sad
and Belgrade. With a length of more than two kilometers, it
is not only the longest bridge construction in Serbia but the
largest bridge under construction in Europe.
manager, more than 10,000 collision centers in

North America are now using PPG waterborne
products, with more than 50 percent of these shops
in National Rule markets. This means most PPG
customers choose to use waterborne products and systems
even though they are not required to do so to meet low-VOC
regulations. They do so voluntarily because they want to improve their productivity, he said.
Waterborne is not just a compliance solution anymore,
Jones said. More than 10,000 PPG customers in the U.S.
and Canada see the value in superior color matching, excellent throughput and performance, consistent color mixes
and other key qualities that our waterborne products provide. PPG has a long-standing commitment to the collision
repair industry to deliver high-quality and time-saving products. ENVIROBASE High Performance and AQUABASE
Plus products are easier to blend and apply; our customers appreciate this and see a real difference in their shops
productivity.
Jones attributed the success of PPGs waterborne products to factors such as a highly-effective and easy CONVERT
WITH CONFIDENCE transition process and the service and
support customers receive from PPG and its best-in-class distributor partners. CW
PPG Waterborne Shop Conversions

Exceed 10,000
PPG Industries automotive refinish business has now converted more than 10,000 collision centers in the United
States and Canada to its waterborne systems, with the majority of these conversions taking place in National Rule
areas rather than in low-VOC (volatile organic compound)
compliant regions.
According to Tim Jones, PPG waterborne segment
Coatings World | 29
Market Reports
Positive Outlook for Indian Paint Market
The Indian paint industry is likely to

surge from the current level of about
Rs. 40,600 crore to about Rs. 62,000
crore by 2016 witnessing double-digit
compound annual growth rate (CAGR)
of about 20 percent, according to The
Associated Chambers of Commerce and
Industry of India (ASSOCHAM).
The factors that have fuelled the paint
industrys growth are the rise in disposable income and education, increasing
urbanization, development of the rural
market and various launches of many innovative products.
The ASSOCHAM report on Indian
paint Industry: 2014 reveals that
India is the second-largest consumer of
paint in Asia. Top players include Asian
Paints, Kansai Nerolac Paints, Berger
Paints, AkzoNobel, Nippon Paints and
Shalimar Paints.
The Indian paint industry has seen a
gradual shift in the preferences of people
from the traditional white wash to higher
quality paints like emulsions and enamel
paints,said D S Rawat, secretary general
ASSOCHAM.
As per the ASSOCHAM findings,
the rural market has grown at a rate of
around 20 percent per year (in financial year 2014). Increase in sales outside
metros, as rural Indias incremental consumption expenditure is witnessing a
handsome growth.
The rural sector has a major share of
the decorative paints segment. Thus, any
benefit to the rural sector for improving
the dispensable income is directly corelated to the growth of the paint industry.
Besides, decorative paints are marketing
savvy products backed by large advertisement campaigns and dealership networks.
In FY14, the paint industry stood
at Rs 40,600 crore with per capita consumption increasing to over 4 kgs, out of
which the decorative segment contributed nearly 73 percent at Rs 29,638 crore,
while the remaining Rs 10,962 crore was
contributed by the industrial segment.
Demands for decorative paints arise

from household paintings, architectural
and other display products. The demand
for paint increases during festive season
like Dusherra, Diwali, Onam, Christmas /
New Year, as compared to other periods,
said Rawat.
The major boost to the growth in the
Indian paint market has been provided
by the decorative paint segment, which is
anticipated to grow at a CAGR of more
than 18 percent during the period 201415. The decorative paint market has
been further segmented into emulsions,
enamel, distemper and cement paints.
Similarly, the industrial paint market is
also segmented into automotive coating,
high performance coating, powder coating and coil coating, adds the paper.
Some of the major reasons for the rise
in the paint industry are awareness about
environment and increases in disposable
income are leading to demand for premium paints. The rising income levels
and exposure to global trends have made
consumers very aspiring and also become
health conscious and using environmental friendly products, according to the
ASSOCHAM paper.
The unorganized sector controls around
35 percent of the paint market, with the
organized sector accounting for the balance. In the unorganized segment, there
are about 2,500 units having small and
medium sized paint manufacturing plants.
Top organized players include Asian Paints,
Kansai Nerolac, Berger Paints and ICI.
Growth Expected to
Greatly Improve in Chinas
Anticorrosion Coating
Market
GCiS China Strategic Research estimates
that the domestic market for anticorrosion coatings in China was worth more
than RMB 36 billion in 2013, with sales
of roughly 1.4 Mn Tons. The study finds
that growth in 2013 was only 2.8 percent,
far below the rapid, often double-digit
growth seen in the previous few years.

This was due in large part to the slow
growth of key downstream industries, especially in the shipbuilding sector, which
saw a strong decline in 2012 and 2013.
Domestic suppliers are mostly small
manufacturers that are regionally active
and benefit from long standing customer
relations. The market leaders are a handful of foreign suppliers AkzoNobel,
Jotun, PPG, Hempel that generate far
more revenue than even their largest domestic competitors. Domestic suppliers
are improving on technology and product quality, but for the moment the target
market still offers better opportunities to
suppliers of high-quality coatings.
The report features in-depth analysis of
seven key anticorrosion coating product
segments, epoxy, polyurethane, rich zinc
primer, alkyd, fluorocarbon, acrylic, and
chlorinated rubber. It finds that the market is gradually shifting towards higher
quality epoxy and polyurethane coatings.
Shipbuilding and construction remain as
the two largest end-user industries, followed by containers and the petrochemical and chemical industries. GCiS research
shows that supplier confidence is high,
mainly because of an expected recovery
in demand from the shipbuilding sector.
GCiS expects growth of the market will
significantly improve starting from 2014.
Global Aerospace Coatings

Market Projected to Reach
$2,991 Million by 2019
The report Aerospace Coatings Market
by End-user Industry (Commercial,
Military & General Aviation), by User
Type (Original Equipment Manufacturer
(OEM) & Maintenance, Repair &
Overhaul (MRO)), & by Region (North
America, Europe, Asia-Pacific, & Row) Global Forecast to 2019 report analyzes
the global aerospace coatings market
with respect to market drivers, opportunities, and trends in different regions.
The global aerospace coatings market
October 2014
Market Reports
is significantly penetrating its

end-user industries. The characteristics of the end products
differ as per the requirement of
end-user industries and for different user
types. The commercial segment has dominated the aerospace coatings industry,
largely driven by the entry of new airlines
and expansion of existing airlines. The
Asia-Pacific region is estimated to grow
at a high CAGR of 7.79 percent from
2014 to 2019 with its growing demand
for aerospace coatings in different enduser industries, especially for commercial
and military segments. The aerospace
coatings market in North America is estimated to grow at a CAGR of 5.05 percent
from 2014 to 2019.
R&D is a key part of this market.
The leading companies in this market
focus on R&D in response to the market growth and rising demand from
customers. The manufacturing companies, associations, and end-product
manufacturers infuse high investments
for future advancements and technology modifications of aerospace coatings
to reduce coatings life cycle, improved
performance, engineered materials, and
to meet the new demands coming from
various types of end-user industries.
The market in Asia-Pacific is the largest region, both in terms of volume and
value, followed by Western Europe and
North America. The U.S., China, Japan,
France, Germany, India, and Russia are
expected to persist as successful aerospace coatings markets. The key players in the aerospace coatings market
are AkzoNobel N.V. (The Netherlands),
PPG Industries Inc. (U.S.), Henkel AG
& Company (Germany), Mankiewicz
Gebr. & Co. (Germany), Hentzen
Coatings (U.S.), and Sherwin Williams
Company (U.S.).
The markets in China and India are
driving the Asia-Pacific aerospace coatings market due to increasing cargo
traffic, rising number of air travelers,
and international trade. The aerospace
coatings demand, in terms of value and
volume, depicts the current and future
projections according to the parallel
economic and industrial outlook. This
analysis covers important developments,
expansions, agreements, and mergers &

acquisitions of the leading global companies. The market size, in terms of value,
of the global aerospace coatings market
was estimated at $2,109.64 million in
2013 and is projected to reach $2,991.38
million by 2019, at a CAGR of 5.96 percent from 2014. The high demand across
the industries, such as commercial, military, and MRO segments will increase the
overall aerospace coatings consumption.
Epoxy Resin Market Worth

$9.2 Billion by 2019
According to the new research report
Epoxy Resin market by Application
(Coatings, Electronics, Construction,
Wind
Turbine,
Composites,
and
Adhesives)
and
Geography
Trends & Forecast to 2019 by
MarketsandMarkets, the market of epoxy resin is projected to grow from an
estimated $5,995.8 million in 2013 to
$9,219.1 million by 2019, with a CAGR
of 7.4 percent between 2014 and 2019.
According to the estimates, the AsiaPacific region led the market for phthalic
anhydride with 57.0 percent share by volume at the global level in 2013, followed
by Europe (20.6 percent), North America
(17.0 percent), and Rest of the World (5.3
percent). Around 36.0 percent of the resin
was estimated to be consumed for paints
& coatings in 2013. For electrical and
electronics and construction applications,
the estimated share were 22.5 percent
and 9.2 percent respectively.
The growth of the epoxy resin market
has been studied through in-depth analysis of important factors that drive the
market such as growth in the end-user industry, growing wind energy capacity installation with opportunities in green and
sustainable epoxies, and growing demand
for it in the aerospace industry. However,
slow growth in the European and mature
markets of the U.S. and Japan are proving
to be the important restraining factors for
the market.
U.S. Demand for Biocides

to Expected to Reach $4
Billion in 2018
Demand for specialty biocides in the U.S.
is forecast to rise 4.0 percent per year to
$3.9 billion in 2018. In volume terms,

demand is expected to increase 1.0 percent annually to 1.5 billion pounds over
the same period.
A strong rebound in construction
expenditures will support demand for
biocides in the wood preservation and
paint and coatings markets, noted
analyst Emily Park, while growth in
consumer spending and manufacturing
output will support demand for biocides
used in the production of various manufactured goods.
A continued expansion in hydraulic
fracturing activities, which require well
stimulation fluids that contain biocides,
will promote demand for biocides in the
smaller energy market. These and other
trends are presented in Biocides, a new
study from The Freedonia Group, Inc., a
Cleveland-based market research firm.
Improving economic conditions, coupled with a rising emphasis on improved
sanitation in production processes and
workplaces, will be the primary driver
of growth in the industrial markets for
biocides. Biocides for use in cleaning
products are expected to remain the largest industrial market, and will show favorable growth prospects going forward
as concerns about health care-associated
infections, food contamination, and other
health issues continue to rise. The paint
and coatings market for biocides is also
expected to show favorable growth opportunities through 2018, with biocide
use supported by increasing demand for
paint in new construction and building
maintenance applications, and by the
continued growth in demand for waterbased architectural paints, which require
higher levels of biocides.
Biocide demand in the energy markets is expected to perform particularly
well through 2018. Growth will be supported by the increase in the use of hydraulic fracturing techniques, as tight
oil and shale gas formations continue to
play important roles in the U.S. energy
industry and as overall production has
increased. The well stimulation fluids
used in hydraulic fracturing typically require biocides to prevent corrosion and
production issues that may be caused by
bacterial contamination.
October 2014
Ceramic Coatings Market

is Expected to Reach $9.07
Billion in 2020
Transparency Market Research has
published a new report titled Highperformance Ceramic Coatings Market
- Global Industry Analysis, Size, Share,
Growth, Trends and Forecast, 2014 2020. According to the report, the
global high-performance ceramic coatings market was valued at $5.68 billion
in 2013 and is anticipated to reach $9.07
billion in 2020, expanding at a CAGR of
7.0 percent between 2014 and 2020.
The market for high-performance
ceramic coatings is driven by need for
superior thermal protection for aircraft
engines and automotive components.
These coatings offer wear, corrosion and
thermal resistance to engine components,
equipment, turbine blades and vanes.
Thermal spray coating is one of the
key technologies in the high-performance
ceramic coatings market. Increasing demand for high-performance ceramic
coatings in the semi-conductor industry
is likely to provide higher opportunities
for the market over the next few years.
However, high cost of high-performance
ceramic coatings, lack of skilled labor
and technology issues are anticipated to
hamper market growth in the near future.
Thermal spray coatings dominated the
technology segment for high-performance
ceramic coatings in 2013. Chemical vapor deposition (CVD) accounted for the
second-largest market share of about 16
percent in the high-performance ceramic
coatings market in 2013. However, physical vapor deposition is expected to be the
fastest growing technology in the highperformance ceramic coatings market
during the forecast period.
Automotive has been the largest and
one of the fastest growing end-users
for high-performance ceramic coatings
over the past few years. These coatings are applied on engine components
such as combustion chambers, pistons,
valves and exhaust tailpipes. Aviation accounted for over 20 percent of the global
high-performance ceramic coatings market in 2013. Increasing demand for superior thermal protective engines has been a
key factor for the growth of the high-performance ceramic coatings market in the
aviation industry. North America dominated the market for high-performance
ceramic coatings in 2013, accounting for
approximately 34 percent of the global
demand. The region is expected to exhibit
higher growth for the high-performance
ceramic coatings market during the forecast period.
North America was closely followed
by Europe, which is estimated to be one
of the major markets for high-performance ceramic coatings during the forecast period. Asia Pacific is anticipated to
be one of the fastest growing regions for
high-performance ceramic coatings in the
next few years.
DuPont India Consumer

Study Reveals High Level
of Interest in Green &
Biobased Products
The DuPont Green Living Survey: India,
conducted by TNS Global, found that a
majority of Indian consumers are familiar
with green products, have confidence that
green products are better for the environment, and feel that biobased ingredients
enhance the desirability of a product.
DuPont commissioned this nationwide survey with an objective to better understand awareness and attitudes
of Indian consumers toward green and
biobased products. The survey was the
third such study by the company with
the first in North America (U.S. and
Canada) and the second in China. The
research took place in 12 major Indian
cities with 1,270 respondents giving
face-to-face interviews.
Green and biobased solutions are not
only essential to address the challenges of
Indias growing population, but also an
expectation of a younger generation and
rising middle class. We are particularly
encouraged that there is broad awareness of green products across the country
with Indias younger generation leading
the way, said Vikram Prabhu, regional
business director, Asia Pacific, DuPont
Industrial Biosciences.
Market Reports
The consumer and commercial markets for biocides are expected to show the
slowest growth going forward.
In the survey, more than 63

percent of consumers are familiar with green products and of
those, 85 percent have confidence
that they are better for the environment.
These consumers believe biobased ingredients not only make a product green, but
also provide better performance, critical
to long-term adoption.
It is interesting to note that Indias
confidence in green products being better for the environment (85 percent) is
higher than other countries surveyed by
DuPont in previous years. Previous studies showed China with 70 percent confidence, Canada with 65 percent and the
United States with 60 percent.
However, Canada (78 percent) and the
United States (76 percent) lead in overall
familiarity with green products over India
(63 percent) and China (43 percent).
Regionally, familiarity of green products was found to be highest in South (83
percent) and East (68 percent), followed
by West (42 percent) and North (53 percent). Consumers from South India also
are most confident (95 percent) that green
products are better for the environment.
Awareness of green products is high
across the country, with younger consumers below age 30 showing the highest
level of familiarity (69 percent) followed
by ages 51+ (60 percent) and ages 31-50
(58 percent). Since nearly 50 percent of
Indias current population is below the
age of 25, there is strong potential for
green product adoption and demand
growth. Currently, more than two-thirds
(67 percent) of consumers are likely to
purchase apparel, personal care, hygiene
and household products made from biobased ingredients that offer environmental benefits.
Across the market, roughly half of
consumers recognize the term biobased
in conjunction with green products and
say that biobased ingredients enhance the
desirability of a product, enough so that
they would consider paying a premium
price for these products. The research is
based on interviews with Indian consumers in New Delhi, Mumbai, Ahmadabad,
Pune, Kolkata, Chennai, Bangalore,
Hyderabad, Lucknow, Chandigarh, Patna
and Kochi. CW
Coatings World | 33
New Products
AkzoNobel Introduces Intertherm 3350

into the U.S. Protective Coatings Market
AkzoNobels International brand, a leading provider of protective coatings, linings and fire-protection products, has
introduced Intertherm 3350 into the U.S.
protective coatings market. The innovative thin film spray-applied insulation
coating was specially developed for use in
a wide variety of industrial environments.
As a highly effective, buildable formulation, Intertherm 3350 provides facility
owners with a superior option for protecting personnel from contact with hot
surfaces of up to 350 F (177 C). It is
also a highly efficient insulating material
that delivers excellent heat and energy
conservation, while reducing exposure to
Corrosion Under Insulation (CUI) often
associated with conventional insulation
and cladding systems.
also makes the insulation an ideal choice

for use in large and complex work areas.
Sherwin-Williams Introduces
Ultra-Cure Waterborne UV
Pigmented Blending System
The new Ultra-Cure Waterborne UV
Pigmented Blending System from
Sherwin-Williams cuts production lead
times from weeks to as few as three days
providing industry-leading customization and turnaround to OEMs and wood
finishers, according to the company. The
waterborne technology delivers accurate color and gloss matches while helping manufacturers meet environmental
emissions considerations. Ultra-Cure
Waterborne Pigmented UV finishes are
blended at five regional facilities throughout North America where staff are
specifically trained to ensure product
consistency. High performance custom
blends can be created with an order as
small as one gallon.
A quick curing finish, Ultra-Cure UV
allows manufacturers of kitchen cabinets,
furniture, wood and composite building
products, millwork or any wood product
According to Chris McMillan,

AkzoNobel Protective Coatings North
American marketing manager, Unlike
bulkier multi-layer insulation systems being used in the market, Intertherm 3350
is super lightweight and easy to install.
The coating takes up minimal space, so
coated surfaces can be quickly visually inspected. When applied over an approved
anticorrosive primer, Intertherm 3350 offers outstanding long-term corrosion and
insulation protection.
Intertherm 3350 can be applied with
standard airless spray equipment in the
desired number of coats to form a continuous thermal insulation barrier to the
underlying substrate, which brings hot
surfaces down to safe touch temperatures.
The coatings inherent ease of application
that can run flat on a finishing line to

increase manufacturing throughput and
maximize production efficiency.
To our knowledge, no one in the
industry can deliver pigmented UV products that match custom colors while
meeting tight deadlines better than
Sherwin-Williams, said Nick Bartoszek,
marketing director for Sherwin-Williams
Product Finishes. This means that our
customers can get their finishing lines up
and running quickly, giving them a competitive edge in bringing products to market. As their finishing partner, we work
hard to provide answers to their finishing
challenges and deliver the industrys most
comprehensive and innovative solutions.
Ultra-Cure Waterborne Pigmented
UV provides a lasting, durable finish and
offers excellent scratch and chemical resistance that meets or exceeds KCMA,
WWI and WDMA specifications. Self-seal
protection on hardwood surfaces ensures
lasting protection.
Valspar Offers 70 Percent

PVDF Fluropon Exterior
Coatings for Architectural
Products
With its high durability and large color
palette, Valspars Fluropon exterior coatings have become an industry standard
for both metal coil coating and aluminum
extrusion applications, the company said.
These field-proven, high-performance, 70
percent polyvinylidene fluoride (PVDF)
coatings are offered in two- to four-coat
systems in nearly any formulation, including low gloss, low sheen, solar reflective and ENERGY STAR. A wide variety
of colors also are available, from neutral
to bright colors, micas, metallic, pearlescent and Kameleoncolor shifting coatings. Fluropon coatings are ideally suited
for long-life external use on monumental
high-rise structures and pre-engineered
buildings exterior architectural products made from aluminum, galvanized
steel and Galvalume coils and aluminum
October 2014
PPG Introduces P190-6930

Performance Clearcoat
PPG Industries automotive refinish business has launched P190-6930
Performance Clearcoat. The new 2.1
clearcoat is intended specifically for
use with waterborne AQUABASE Plus
basecoat by PPG. It is designed for
high-production collision centers and
provides excellent throughput and impressive gloss retention. P190-6930 features PPGs innovative resin technology
engineered for waterborne basecoats,
making it the appropriate solution for
shops seeking a low-VOC production
clear. Used with Aquabase Plus basecoat,
a vital part of the NEXA AUTOCOLOR
refinish system by PPG, P190-6930 delivers the high-quality results and efficient cycle-time performance progressive
collision centers require.
PPG is very pleased to offer our
customers this advanced low-VOC
clearcoat, said Tim Jones, PPG waterborne segment manager. P190-6930 is
exactly what collision centers want in a
performance clearcoat: Its easy to apply,
it enhances productivity and it consistently provides an outstanding finish. Paint
technicians will be able to take great
pride in their work and will appreciate
how reliably this clear performs.
P190-6930 enhances throughput with
quick air-dry and bake cycle times4
hours and 25 minutes respectivelythat
result in superior finish hardness. With
four reducer options, the clearcoat adapts
to a wide range of operating temperature
and humidity conditions. In addition, it
can be buffed in less than one hour after
cooldown if required. The result is excellent gloss retention and finish.
Henkel Unveils First Hybrid

Adhesive
Henkel has introduced Loctite 4090,
an innovative hybrid adhesive that
combines the key features of structural
and instant adhesives - bond strength
and speed. This powerful combination

provides high impact resistance, high
strength bonding on a variety of substrates, and high temperature resistance,
making it versatile enough to solve a
wide range of design and assembly challenges, the company stated.
Loctite 4090 adhesive greatly expands
the capabilities of traditional adhesives
and opens the door to new applications
and new solutions. This is the first hybrid adhesive that delivers the speed of
a cyanoacrylate and the strength of an
epoxy. Loctite 4090 Hybrid Adhesive offers high quality performance in extreme
environments and challenging conditions.
Its features and benefits include temperature resistance up to 150 degrees Celsius,
high impact and vibration resistance,
high moisture resistance, and gap filling
up to 5mm. It is well-suited for bonding
a variety of substrates, including metals,
most plastics and rubbers. This product is available as a 50ml cartridge in a
carton with five mix nozzles. It should
be dispensed with the standard Loctite
50ml Dual Cartridge Manual Applicator,
which must be ordered separately.
Sherwin-Williams Launches
Fast-Curing Powder
Coating System for MDF
Applications
Sherwin-Williams has announced the
availability of Powdura Sprint, a lowcure polyester resin-based powder coating system for use on medium density
fiberboard (MDF). Ideal for finishing applications in the furniture, kitchen cabinet and general finishing markets, the
coating system provides a high quality
finish as it cures at temperatures as low
as 250F. Powdura Sprint requires fewer
coats than competitive powder coating
products, increasing line speed by up to
40 percent. The new finish also has excellent performance properties in stain
and moisture resistance and offers an
effective cost alternative to traditional
liquid and laminate coatings, according
to the company.
Available in a wide range of solid colors as well as smooth and texture finishes,
Powdura Sprint meets Kitchen Cabinet
Manufacturing Association (KCMA) and
New Products
extrusions. End-uses include: metal roofing and wall panel systems; framing for
curtainwall, windows, skylights and entrance systems; louvers and grills, soffits,
fascia, mullions, column covers and more.
American National Standards

Institute (ANSI) standards as
well as several manufacturers
performance specifications.
Powdura Sprint saves manufacturers time and money while producing a
quality finish on engineered wood substrates, said Laura Kelleher, VP global
Mmarketing. It offers manufacturers
of MDF-based products an attractive
alternative to traditional finishes while
delivering higher performance levels than
competitive powder coating offerings.
Launches DURANAR ADS

Coatings for Architectural
Metals
PPG Industries coil and building
products coatings group has launched
DURANAR ADS (air-dried system) fluoropolymer coating, a newly-formulated
product that surpasses the performance
of the original Duranar ADS coating, the
company stated.
The next-generation Duranar ADS
coating, designed for touching up fluoropolymer finishes on architectural metals damaged during production or after
field installation, is based on KYNAR
ADS2 fluorinated copolymer resin by
Arkema and PPG proprietary chemistry.
It is available in a wide range of solid,
metallic and pearlescent colors and in
PPGs infrared-reflective (IR-reflective)
pigment technology.
Brian Knapp, PPG manager, coil and
building products coatings, said PPG
is committed to helping metal building
product manufacturers fill a need that is
currently unaddressed in the marketplace.
The new coating technology, developed in partnership by PPG and Arkema,
represents a significant advance in our
industry because it dramatically expands
customers ability to solve a problem they
commonly face in the field, he explained.
Because of its single-component formulation, PPGs Duranar ADS coating
has the flexibility to be applied by fingernail brush for small touch-ups at the
end of a production line, or to be sprayapplied. It is ideal for use on window
frames, door frames, roofs and metal
wall panels marred during fabrication
or installation. CW
Coatings World | 35
International Coatings Scene Europe
Concept of Sustainability
Used as Key Marketing Strategy
Sustainability has
become a key
part of the growth
and marketing
strategies of
some coatings
companies with
large amounts of
space devoted to
it in their annual
and corporate
responsibility
reports.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
ustainability has been a concept which

regional and national trade associations
in Europe has been encouraging coatings
producers and their suppliers to adopt to ensure that the coatings sector move in a more
environmentally friendly direction.
Now it is becoming, particularly among the
larger players in the industry, a means of gaining a competitive edge. Sustainability is being
used as a marketing tool against rivals.
Competitive claims have been extended to

whole supply chains with producers maintaining that their procurement arrangements for
raw materials does more to protect the environment that those of other coatings businesses.
Sustainability has become a key part of the
growth and marketing strategies of some coatings companies with large amounts of space
devoted to it in their annual and corporate responsibility reports.
Most of these companies are based in northern
Europe, where ecological matters tend to be given
more social, cultural and political importance.
Scandinavian companies in particular are inclined
to give top priority to sustainability issues.
October 2014
Europe International Coatings Scene

These center around aspects like energy consumption, carbon footprints, waste
reduction and disposal and emissions
of volatile organic compounds (VOCs)
and other pollutants threatening human
health as well as the environment.
In most cases this means introducing
innovations and new products which go
beyond what is demanded by regulations, even eco-label systems and, significantly, what the vast majority of other
coatings companies are doing in the sustainability area.
Most of the major Europeanbased coatings companies such as
AkzoNobel, Jotun, Hempel, Tikkurila.
BASF Coatings and a growing number
of small- and medium-sized ones now
have concepts of sustainability well embedded into their strategies.
A major pace-setter among the top
group has been AkzoNobel, which is both
a coatings and speciality chemicals manufacturer. It has just been ranked number
one in the global materials sector for the
third successive year on the influential
Dow Jones Sustainability Index (DJSI).
Its objective is to ensure that in as
many areas a possible the sustainability
levels it achieves are higher than those of
its competitors.
Our sustainability strategic targets
are that 20 percent of revenue by 2020
will come from products that are more
sustainable for our customers than the
products of our customers, Conrad
Keijzer, AkzoNobels executive board
member responsible for the companys
performance coatings operation, told a
recent press briefing in London. Also we
have a target of a 25-30 percent more efficient resource and energy use across the
entire value chain by 2020 measured by
carbon footprint reduction.
An important part of the companys
sustainability activities is its eco-premium
products and services scheme, for which
it has a target share of 20 percent of revenue by 2020 against 18 percent last year.
The criteria for judging what qualifies as having an eco-premium include
toxicity, energy efficiency, use of natural
resources, emissions and waste and landuse footprint. It has to be significantly
better than other products or services on
the market in at least one criteria and not

significantly worse in any of them, according to the company.
As a result, when competitors improve their products, AkzoNobel has to
ensure that it can upgrade its own existing eco-premium products to remain
ahead of its rivals.
The eco-status of coatings is increasingly being assessed on the basis of the
level of compliance among raw material
and other suppliers with standards on
the environment and human safety and
well-being.
AkzoNobel has a policy under which
all suppliers considered be critical are
subject to audits aimed at raising their
capabilities and performances in sustainability areas.
Hempel runs a system under which
suppliers are audited by questionnaire,
which is followed up by on-site visits of
those who scored poorly.
Jotun works with suppliers to ensure
they comply with the United Nations
Global Compact on environmentally sustainable and socially responsible policies.
Its audit program had covered 430 suppliers by the end of last year.
The construction sector, including
commercial, industrial and infrastructure
projects, has been targeted by coatings
companies which consider themselves
to have sustainability advantages. This
is mainly because the greening of the
construction industry by schemes like
Leadership in Energy & Environmental
Design (LEED).
Coatings companies have, for example, been reducing the VOC content of
their products below those demanded by
regulation or even eco-label projects.
Hempel has recently introduced anti-corrosion coatings for storage tanks
which contains only 22 grams of VOCs
per liter compared with a level of 320
grams per liter in comparable products.
There have been a number of initiatives to provide low-emission interior
coatings which safeguard indoor air
quality (IAQ) from pollutants an area
which has not yet been covered by a specific European Union regulation. Some of
these products have a low level of formaldehyde regarded as a possible threat
to air quality. AkzoNobel has launched

a coating for interior walls and ceilings
with a bamboo charcoal ingredient which
can purify air containing formaldehydes,
benzenes and other low-level VOCs.
Marine coatings is a market with intense sustainability competition among
its three European-based leaders Jotun,
AkzoNobel and Hempel. They have all
recently introduced a range of anti-fouling paints which help ship owners cut
their energy consumption and achieve
the shipping industrys voluntary CO2
reduction targets.
The coatings producers have been
making various claims about the energy
efficiency and CO2-decreasing capabilities of their products. These are often
challenged by their competitors and users
of other coatings, mainly because a uniform method for measuring their energy
efficiency has not yet been drawn up.
Jotun has been working with
Norways Bellona Foundation, an environmental NGO, on the creation by the
Geneva-based International Organisation
for Standardisation (ISO) for gauging
variations in the energy efficiencies of
ships hulls and propellers.
Now all three of the leading marine
coatings producers, together with ship
owners and academic specialists, have
become members of the working group
drawing up the standard.
The aim with the standard is to make
available to the industry an open and
transparent methodology for measuring
changes in ship-specific hull and propeller
performance, said Geir Axel Oftedahl,
Jotuns business development director,
hull performance solutions and a member
of the working group, The aim is not to
prescribe what is an acceptable level of
performance, he stressed.
A draft standard is scheduled to be
agreed by the working group committee
in March next year, after which a final
version should be published by the end
of 2016. To come into operation it will
have to be approved first by the ISO
member countries.
Standards are a necessity if sustainability is to be moved forward. But they
are also needed to increase competition
among sustainability coatings. CW
Coatings World | 37
International Coatings Scene Latin America
Powder Coatings Rise Steadily in Mexico

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
exicos demand for powder

coatings is on a constant upward incline thanks to strong
domestic demand fueled by a growing
population with rising per capita income.
Mexicos demand is also growing because
the countrys hard goods manufacturing
base has become a major contender for
supplying the rest of Latin America, if not
the world.
Mexicos manufacturing sector is a
well-oiled machine. Manufacturing production in Mexico increased 3.37 percent in July 2014 over the same month
in the prior year, and it has averaged 2.52
percent over the past decade, according
to the Instituto Nacional de Estadstica y
Geografa (INEGI).
A good portion of the manufacturing growth is dedicated to white goods,
and particularly to appliances, with production led by Mabe, based in Mexico
City. Globally, appliances represent some
13 percent of the powder coatings market, according to a study by the Paint
Research Association.
Mexicos demand for white goods
is driven by the expanding population,
which at some 123 million, ranks 11th in
global population rankings, behind Japan
and ahead of Canada. Thanks to the success of the North American Free Trade
Agreement, Mexicos GDP per capita was
close to $8,500 in 2013, compared with
China at $3,600 and Brazil at $5,900,
according to Trading Economics, using
World Bank data.
In September, AB Electrolux agreed to
acquire the appliances business of General
Electric for $3.3 billion, including a 48.4
percent share in privately-held Mabe. GE
Appliances and Mabe have had a joint venture for three decades and a large portion
of the GE product line sold in North

America was manufactured by Mabe, GE
notes. Mabe had 2013 sales of estimate $4
billion and has 21,000 employees.
GE also noted that By the mid 90s, more
than two-thirds of all gas ranges and refrigerators imported into the U.S. were designed
and manufactured by Mabe in Mexico, while
95 percent of those sold under the General
Electric names were designed in Mabes San
Luis Potosi plant. Mabe has 15 manufacturing facilities and Whirlpool is now its greatest
competitor in Mexico.
As such, Mabe is the appliance leader
in Latin America, it also sells its products
in about 70 countries, Mabe indicated.
Mabes market share in Mexico is estimated at 47 percent, is 43 percent in Colombia,
60 percent in Venezuela, and 26 percent in
Canada, the company indicates.
Among powder coatings suppliers to Mexico, Axalta Coating Systems,
based in Philadelphia, in August announced plans to invest $10.5 million in
Tlalnepantla, Mexico, to expand capacity
to produce resins used in the manufacture
of transportation coatings. We export

from Mexico and Colombia to customers in Central America and the rest of
South America, respectively. Specifically,
we operate in El Salvador, Guatemala
and Honduras where we are focused on
generating product and brand awareness
and are operating with one of the most
important distributors of the region,
said Alfredo Villalobos,the company industrial director for Latin America.
Axalta is also targeting the architectural construction sector. For the architectural segment, we have developed a line
of powder coatings based on a sublimation
printing process to produce aluminum architectural pieces with unique and attractive
finishes and that offer superior performance
along with a low cost product portfolio that
we believe will also grow in the segment,
he added.
Among other powder coat suppliers
to Mexico is TCI of Ellaville, GA, which
recently expanded its technical service
support in Mexico, with plans to service
Latin America in part from there. CW
October 2014
Strategies & Analysis Business Corner
Conviction In Opposition
To Commitments
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
Assess how youre investing your

resources: Place time & energy spent onto
these values
s there a gap between what you hold dear and supportive

action (commitment) to reinforce that set of convictions?
When we say that family, professional achievement, financial security, are the most important things in our lives and in
that order, do we really understand what it takes to fulfill that
obligation order or, are we just kidding ourselves?
Do we find a space between the things we value most and the
way we actually spend our time, resources and concentration?
This space may be a grand canyon or a gorge in size, but in
either case this space/gap should concern us about how we manage the differences sandwiched between ostensible values and
our authentic behavior.
Crisis, many times, define us in real terms: For example,
death in the family, illness of a dear one, divorce, or bankruptcy
. . . . have turned peoples focus onto something or things, not
sought after prior to these life-altering events, but nonetheless,
the things that really matters to us.
The large question is what do we have to encounter any of
these major crises before we change?
There are systematic processes that can alter the way we deal
with the gap between CONVICTION and COMMITMENT.
Here are a few tips Messrs. Donald N. Sull & Dominic Houlder
developed through HBR (Harvard Business Review) that have
been successful in their practice.
Inventory your values: Heres some

arbitrary values that one could consider
Identify gaps between your values and

commitments:
Do some of your values receive little to none of your time, money and energy; is there a single value that drains a disproportionate share of your resources?
Understand what has caused the gaps:

Taken on more obligations without considering the long-term
effects on other obligations. Or, you have let others define what
success looks like for you.
Change course:
To change course without an outside crisis dictating it,
invent an artificial but meaningful time out to be thrown
into the your value mix. Time outs can be in the form of
a sabbatical, educational course, retreat or some other device that gives you an excuse to change old commitments
and forge new ones. To avoid commitment creep, abandon or renegotiate one old commitment for every new on
you make. CW
Coatings World | 39
IPaint Protecting the P&C Industrys Intellectual Assets
The International Trade Commission Your Hometown

Sheriff In the Unfair Foreign Competition Shootout
by Steve McDaniel and Jon Hurt,
Contributing Editors
ou have decided to expand your

coatings business globally. Good
idea. You have dutifully read all
the iPaint articles published in Coatings
World for the last two years regarding
building a Wall around your companys
intellectual property. Thus, you have exercised reasonable and prudent business
care surrounding your IP. Youve papered
up your transactions and disclosures,
youve prevented employee misappropriation, and you are seeing the fruits of your
labor in increased revenue and market
share over competitors whose products
lack the advantages that consumers love
about yours. Basking in the glow of this
success, you begin serious strategic interactions with a foreign corporate entity to
manufacture and distribute your product
outside the U.S., and under the proper
written agreements, you crank it up. But,
the relationship sours shortly thereafter
and there suddenly appears in the U.S.
market a foreign knock off product that
rapidly cuts into your market share, demonstrably erasing the competitive edge
you had achieved with your innovations.
Of course, if you have issued U.S.
patents, you sue for patent infringement
based on those patents. The U.S. patent
laws afford protection over importation
of infringing articles of manufacture. But,
there is an alternative, and it has a nice
hometown feel to it. Its called the ITC,
or the International Trade Commission.
Under Section 1337 in Chapter 19 of
the United States Code (the ITC legal
beagles shorten this to Section 337),
you can seek have unfair trade practices
used to illegally produce imported articles investigated and the importation of
them stopped on the loading docks. The
ITC is the place to go to get the process
started. Established in 1912, the ITC answers to both the legislative and executive
branches of government, and can act to

enforce any U.S. intellectual property
right. And, that includes rights you may
have in your trade secrets. Cool, huh?
Specifically, Section 337 provides for
investigations to prevent importation, sale
for importation or sale after importation
of articles that infringe or misappropriate
trade secret, patents, copyrights, trademarks and trade dress of U.S. companies.
Additionally, articles that use false advertising, whose sale monopolizes trade, restrains trade or prevents the establishment
of, injure or destroy a domestic industry
are also subject to action by the ITC. For
example, dumping a product onto U.S.
markets (i.e., selling a product below the
cost of production or the price in the home
country) or export of a foreign government-subsidized product to the U.S. could
qualify as injury to a domestic industry.
In most cases, youre looking to stop a
particular product imported in which your
company has intellectual property protection. To make a successful ITC case as the
complainant you need to show importation of the article in question, that it infringes your U.S. intellectual property, and
that you meet the domestic industry criteria. For example, you need to show that
you have patents practiced in the U.S. and
that substantial investment activities related to the patented articles occur in the U.S.
such as R&D, licensing, engineering, labor,
and capital expenditures (e.g., equipment,
plants), . . . yada, yada. Infringing articles
may include those that will be immediately
sold or imported into the U.S., as well as
those already sold for importation, imported or sold after importation.
Things that typically happen when a
Section 337 investigation is invoked include: investigations by you prior to filing
a complaint; discovery; trial; U.S. Customs
proceedings; and Appeals to the Federal
Circuit. An administrative law judge
handles the investigation and resolution of
complaints a critical distinction of Federal
District Courts (where litigators like to say
the judges were appointed by the President

but anointed by God . . . at least in their
own minds).
The ITC moves fast . . . very, very fast
(especially in relation to your typical patent
infringement case in a U.S. Federal District
court). So, you gotta be ready and armed
for bear (and, since you have read about IP
audits in this column in Coatings World,
you are!). The ITC will decide within 30days whether to institute an investigation.
Deadlines for discovery can be as quick
as 10 days after a complaint is filed, and
includes the power to issue subpoenas nationwide and against foreign respondents.
The discovery process can occur outside
the United States, and may inundate parties
with requests for documents and testimony,
and can extend up to and in some instances
occur during the hearing.
If its you filing an ITC complaint, you
want to get your ducks in a row during your
October 2014
Protecting the P&C Industrys Intellectual Assets IPaint

investigations prior to filing the complaint
so the other guys can be caught with their
pants down with a short discovery process
to prepare a rebuttal. If you are on the receiving end of a complaint, it is best to have
an attorney familiar with ITC practice on
speed-dial. Respondents also dont get
counter-claims heard at the ITC (they get
transferred to a district court), though they
can file an ITC complaint if they meet the
previously mentioned requirements, and can
seek to stay a counterpart district court case.
The ITCs is not to be trifled with (just
like your hometown sheriff). If you meet
the domestic industry criteria such as
the investment activities described above

(e.g., investment in product exploitation,
R&D, engineering, licensing, etc.), the ITC
can stop infringement of your U.S. based
intellectual property. The ITC can issue
temporary exclusion orders of devices that
will be blocked from import (impounded)
into the United States by U.S. Customs. A
temporary cease-and-desist order regarding any commercial actions surrounding
the infringing product (e.g., selling or distributing from inventory) may also be issued and enforced by the ITC. Once the
ITC completes a Section 337 investigation, which can move quickly (i.e., 6-24
months; but, 12-18 months most typically), permanent exclusion and cease and
desist orders can be issued. These orders
generally last the life span of the IP (e.g.,
the remaining years a patent is valid) or
some other period set by the ITC.
The standard for injunctive relief in the
ITC is arguably lower than in district court.
In a U.S. Federal District court, the plaintiff
must first show: that there will be irreparable harm, that there are no adequate remedies in law, that a remedy is warranted in
light of the balance of hardships between
plaintiff and defendant, and that public interest would not be disserved by a permanent injunction. In contrast, the ITC may
issue an exclusion order preventing product
import after finding of trademark violation
with only consideration of the public interest element that the District Court weighs
in its deliberations. Upon a showing that
a limited exclusion order would be circumvented or a pattern of violation and
difficulty in identifying the infringing products source, a general exclusion order may
be issued. Such orders can block foreign
products even if the entity producing them
is unknown, which is particularly helpful in
dealing with fly-by-night counter-fitters.
Violate an ITC order . . . ooohhh thats
gonna leave a mark! Violation of ITC orders can results in fines of twice the imported goods value or $100,000 per day!
Its not all a bed of roses at the ITC
sheriffs office though. For example, rulings in recent years at the Federal Circuit
and ITC levels have indicated that getting
a general exclusion order may be more
difficult in the case of down-stream products that have the infringing technology
as only a PART of the article. Take home
message: name as many infringers (e.g.,
importers, manufacturers) as possible in
the complaint. Additionally, if U.S. foreign
policy will be detrimentally affected, as determined by the U.S. Trade Representative
over a 60-day review, then ITC orders may
be over-ridden (rarely, as in 25 year gaps
from one White House over-ride to the
next). But, if the ITCs decision does not
go your way, you can appeal to the Court
of Appeals for the Federal Circuit.
And, there are things you wont get
using the ITC route, like monetary damages. You need to file a complaint in a
U.S. district court to seek those types of
damages, the same as you must do when
dealing with infringers that are domestically producing the article. District court
is also an alternative venue to get injunctive relief for either foreign or domestic
infringers, which may be custom tailored
to address specific issues of the case.
District court also offers the opportunity
for a jury trial, in case youre not jazzed
about dealing with ITC commissioners.
The ITCs rocket docket speed is its
strong advantage in stopping profit-eating
infringers. But, keep in mind that the cost of
an ITC case will likely be similar to a multiyear district court case, with the invoices being piled together in short order. This is a
double-edged sword, as one edge of the rapidly piling bills bites you while the other edge
of the accelerated legal expenses is also cutting the other guy. Unlike district court, you
dont have the opportunity to recover legal
fees from the other guy if you win.
If you have deep pockets, your attorney
(or team of attorneys) probably should have
a combination of relevant intellectual property and scientific/technical expertise; ITC
rules, practice and procedures knowledge;
international trade law knowledge; and
Administrative Procedures Act familiarity . . .
meaning, call in the Ghost Busters. Moreover,
unlike district court cases where less than 10
percent go to trial, over 40 percent of ITC
cases are plead before the Administrative
Law Judge so its best you have someone
who knows the rules of this game. If you
are a small business like some of us (i.e., on
a tight budget), consider seeking guidance on
preparing a complaint to the ITC from the
Trade Remedy Assistance Office.
Regardless of whether you are the
complainant or respondent, be prepared
to find a reasonable business solution
outside the court-room. In the end, this
is about cutting deals and making money,
not racking up legal bills. But, having
Marshall Dillon with his meaty paw resting on his holstered Colt six-shooter, belted on by his shiny buckin-bronco buckle,
and crisp white ten-gallon Stetson, steelyeyed in the background, silently mouthing Clint Eastwoods Make My Day. .
. well, that never hurt nuthin, did it? CW
Coatings World | 41
FEATURE
The
Auto Refinish
Market
The auto refinish market is impacted by a variety of factors

including VOC legislation, lack of market growth, increased
complexity and collision center consolidation.
Kerry Pianoforte, Editor
utomotive refinish manufacturers Coatings World interviewed generally expressed optimism for the market,
citing ample opportunites for growth.
Overall, the global automotive refinish market is stable to growing, said Danielle Ruess-Saltz, Axaltas Global Refinish spokesperson. Chinas refinish market has shown continued growth
in the high-end car segment, growing faster due to higher incomes
and increased investment in the sector. The Indian refinish coating
segment has also experienced double digit growth and we expect
that our strong brands and diverse product range will attract and
retain customers. Weve also experienced strong growth in Latin
America. In the U.S. and Canada, Western Europe, Australia and
New Zealand we have seen an increased focus on paint efficiency as
well as paint and materials profitability in body shops.
As light vehicle OEMs continue to introduce new substrates
and technology that require special equipment and formulations
to repair, the complexity of the painting process increases, added Ruess-Saltz. This trend has resulted in a greater focus on
providing advanced technical training to our customers. Axalta
is increasing the number and scope of training classes with more
on-demand content so that when customers attend a class they
get more booth time, which is practical experience.
While the challenges posed by decreasing accident rates,
higher rate of totals and lower miles driven continue to affect
volume growth in the mature NAFTA and Western European
markets, PPG said it experienced a robust uptick over the past
year. This is due in part to the rebounding economy, as well
as the growing acceptance of our waterborne basecoat technology, especially in North American regions not yet governed by
more stringent VOC regulations, said John Outcalt, PPG vice
president, Global Refinish. Asia, with its continued commercial

growth and increased car parc, continues to be a bright spot for
refinish. The China market is particularly strong as we are benefiting from double-digit growth there. Weaker ROW markets
include Australia and Brazil where their economies continued to
be challenged with growth.
David Brunori, president of Quest Automotive Products said
the current state of the auto refinish is in flux, owing to a number of factors. Change is touching all aspects of our industry
at the global level, he said. Technology, regulatory and the
consolidation of manufacturers and distributors are accelerating at a pace we have never seen before. This change also creates
opportunity for organizations who are nimble and willing to
adapt when others cannot or wont.
Brunori said that this changes are ideal for Quest Automotive
Products. Our culture is entrepreneurial and we have global
distribution and expertise that allows us to seize opportunities
created by change. For example, in the European market, sentiment is shifting towards free to choose brands, like Matrix and
Prospray. Because of this, weve increased efforts in the EU and
simultaneously improved the repairers bottom line while significantly increasing our business in those areas. In North America,
daily news outlets publish stories on consolidation and our industry is acclimating to change. This shift in mind set means
that repairers are open to new solutions - QAP is that solution.
Brunori said there are five main trends in the North American
refinish market: consolidation (at all levels), overcapacity, advanced materials, insurer compensation and the workforce.
Consolidation: every day we hear about a new merger or
acquisition, said Brunori. The industry channels are evolving.
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FEATURE Auto Refinish Market

Market constriction is happening throughout the entire supply
chain, from manufacturers to distributors, and some organizations are integrating forward and backward. It is an interesting
dynamic that we understand and embrace. Overcapacity: fewer
collisions and increased totals have spurred declines for nearly
a decade. The result is overcapacity theres not enough work
to keep the estimated 40K shops alive. Our market is responding accordingly.
Advanced Materials: from the 2015 Ford F-150s militarygrade aluminum alloy to BMWs use of carbon fiber and extruded plastic, our vehicles are changing from chassis to electronics
to finish, Brunori continued. This means that shops need to
train their technicians and invest in software and equipment
to fix the newer vehicles. This also means that manufacturers
must provide solutions to these new challenges. Our teams of
experienced formulators thrive in this environment and we are
looking forward to the future. Insurer Compensation: the relationship between insurer and body shop is bittersweet at times.
Shop profits are being squeezed by reduced compensation. QAP
products reduce the impact of shrinking margins to the shop.
Workforce: collision repair industry demographics show
that our workforce is aging, Brunori concluded. Attracting
younger generations to our industry is difficult its not universally seen as desirable. Quest Automotive Products actively engages with the upcoming industry talent by reaching out
to vocational schools and working with the Collision Repair
Education Foundation. We do this two ways: 1) in-kind donations (this year we have already donated over $250,000) and 2)
we created the Artists 4 Education awareness campaign (www.
facebook.com/Artists4Education ).
Sustainability and the move to water-based technolgies continues to be a key driver for the auto refinish market.
A common global trend is the need for increasingly sustainable coatings and productive refinish systems, said Ruess-Saltz.
Lower VOC coatings and, of course, waterborne are important for many customers. Industry consolidation in bodyshops
and among distributors has continued in the U.S. and Canada.
In Latin America were using social media to reach more informed customers interested in improved productivity and color
matching. There has also been a growing demand for increased
professionalism among refinish technicians, both to improve
profitability and to meet the technical specifications of more
complex color formulations that, for example, are needed for
composite materials. Axaltas 45 training centers are gearing up
to meet this need.
PPG identified a number of key trends impacting the auto refinish market: the continuing impact of VOC legislation, lack of
market growth, increased complexity, impact of accident avoidance technology and collision center consolidation.
From a product chemistry perspective, VOC legislation, both
now in effect and emerging, continues to make its impact on refinish and our customers across the globe, said Outcalt. The
critical challenge for us manufacturers is to provide the product systems that not only meet these sustainability requirements
but also deliver on the high expectations for performance and
color match, from collision shops, insurers and vehicle owners

alike. Were seeing the proof that our effort is paying off with the
fact that thousands of performance-minded collision centers in
less strictly regulated regions have also adopted our waterborne
basecoat as their go-to system. Its also interesting to note that we
are now seeing an increased interest for green technology in China
where air quality is a major concern. As the Chinese government
considers measures to reduce solvent emissions, collision repair
shops are readily transitioning to our waterborne technology.
Slow or no market growth is a compelling trend in developed
countries. Thus for an individual collision business to get a bigger share of the market requires competing effectively against
the competition and offering an edge in performance. Since our
success at PPG Refinish depends in large part upon the success
of our customers, we continue to grow and develop our value
added programs targeted at supporting collision centers in ways
that can help them improve their business, said Jim Berkey director, MVP Business Solutions, PPG Automotive Refinish.
In years to come the impact of technology and generational change will add some complexity to the repair process
while slowly reducing the available work, Berkey added.
Thus shops will need to evolve with training, certifications
and equipment to stay current and relevant. Competition will
only get stronger for share and access to work. The Ford F150
represents the first high volume use of aluminum as OEMs
continue the evolution of lightweight substrates driven by the
need to meet CAFE standards. This evolving technology will
continue to drive complexity.
The debate goes on regarding the time frame and potential impact of accident avoidance technology in vehicles. Most
agree that the combination of this technology coupled with the
changes in driving habits within evolving generations will have
a slow but steady negative impact on the volume of repair work
available in the future and a lessening demand for refinishing
products, Berkey added.
In North America, consolation of independent shops into
national chains is happening at a record pace, and thus having
significant impact in the marketplace. This creates an interesting dynamic around performance within the shops, said Greg
DeCamp, general manager, PPG Automotive Refinish. Smaller
independent businesses must create or maintain a performance
advantage to stay competitive when going against a national
footprint. The largest MSOs (multiple shop operations) face the
challenge of ensuring shop-to-shop consistency in performance
and service to retain the sources of work within the shops they
acquire. Overall, this trend is sure to demand a lift in service and
support from manufacturers and distributors as competition for
work intensifies. Accordingly, PPG is strengthening its commitment to the independent distribution channel with programs and
support that will ensure distributors are equipped with the necessary knowledge and resources to meet these changing demands.
Key Issues: profitability and quality

Customers continually strive to improve their businesses,
through both profitability and quality, and need their coatings
October 2014
Auto Refinish Market FEATURE
company to support that effort. Axalta needs to offer a wide

variety of the most productive coatings possible and employ
technical experts that can quickly and efficiently train our
refinish customers on the most up-to-date application techniques, said Ruess-Saltz. It also means our sales force
needs the know how to help improve shop profitability and
operations. In the U.S., for example, we see the most sophisticated body shops pushing the envelope in cycle time. Our
latest waterborne technologies - Cromax Pro, StandoBlue
and StandoHyd Hi-Tec - are among the most productive waterborne technologies and are designed to meet that challenge
with coverage in 1.5 coats. This greatly reduces time in the
booth and energy usage.
Axalta also sees a huge interest in its Cromax Mosaic product, a low VOC solventborne paint with collision color capability. In Latin America, our customers call increasingly for great
color matching and improved productivity, said Ruess-Slatz.
To meet this demand we provide the latest color development
technology and support tools, such as the Acquire Plus spectrophotometer, to reduce color matching cycle time.
We spend a lot of time in the body shops and their number
one concern is profitability whether it means increasing the
number of jobs, adding value added services, increasing productivity or improving the bottom line, said Brunori. And what
they tell us is that our products have helped them increase their
productivity as well as their profitability. In some cases, shops
are saving over 40 percent on their product spendingthese
are real dollars that go straight to the bottom line. QAP is also
investing heavily in field support staff. Our team of sales and
technical professionals work hard every day at the shop level
in educating and interacting where it matters most the shop.
Auto refinish manufacturers must provide value-added support for increasing body shop performance.
Intensifying competition combined with rising expectations

from work providers focusing on turnaround time and customer
satisfaction make performance the name of the game in collision
repair today, said Berkey. At PPG were focusing on turning
these challenges into opportunities through continued enhancement of our MVP Business Solutions programs that have helped
hundreds of shops reduce their cycle time performance and raise
their CSI performance.
PPGs Green Belt and White Belt training, along with Rapid
Improvement Workshops, focus on cycle time throughput and
educate the entire shop organization on process improvements
that can be achieved through the practical application of Lean
Six Sigma principles. These intense, hands-on courses are supported by a full offering of business development classes on
critical fundamentals such as estimating, production, leadership,
strategic planning and marketing.
This year PPG rolled out Paint Shop Throughput, A Quick
Changeover Approachtraining to help shops gain critical capacity by increasing the throughput of the refinish area, said
Berkey. Data tells us that typical paint booth cycle time across
the average collision center is almost two hours and should be
closer to 70 minutes. By systematically eliminating non-valueadded work and time that creeps into booth work, participating shops are gaining additional booth cycles in a given shift.
Results have been phenomenal with huge increases in critical
capacity by reducing waste.
Innovations
Brunori sees future technologies focusing on three core areas:
performance, sustainability and impact, and profitability.
Within performance, our global technology team works
alongside chemical engineers and top vendors to find new solutions to refinish problems, said Brunoir. These solutions usually
focus on performance and productivity enhancements as well as
refinishing advanced substrates. Sustainability and impact guide
us in finding more environmentally harmonious repair and refinish products that aim to reduce resources and minimize footprint
and impact. Many of our new products are Coast-2-Coast
technology that means we proactively create coatings that meet
the strictest air quality regulations, before they are mandated.
Our goal is always to formulate coatings that provide solutions
and with minimal change in application technique intuitive application is key. And in todays global economy and fluctuating
financial situations, we are keen to create products that make our
customers more profitable. We are a Lean company and intentionally minimize overhead and added costs.
Nanotechnology and improved color capability are areas
where refinish companies are focising their R&D efforts.
The latest technologies being used for the auto refinish market include nanotechnology for improved color capability and enhanced digital color tools that allow improved color retrieval and
accuracy for our customers, said Joanne Hardy, North America
technology director at Axaltas Global Coatings Technology
Center. There are also advancements in high performance
polymers that allow for improved rheology control to enhance
Coatings World | 45
FEATURE Auto Refinish Market

appearance and support lower curing temperatures. These advances continue to allow production of ever more sustainable
coating formulations, such as low-VOC and waterborne, that are
more environmentally responsible and utilize less energy.
With OEMs using exterior colors as a key differentiator for
their offerings, many highly chromatic, vibrant colors are being introduced that provide a candy-like appearance. To match
these translucent colors for refinish work, PPG is incorporating
its ANDARO tint dispersion into our premium basecoat platforms, said Gareth Hughes, director of technology and global
platform marketing, PPG Automotive Refinish. This proprietary dispersion process uses nanotechnology in order to get
the pigments down to the minuscule size required to achieve
the transparent, dye-like appearance. A spectral gray undercoat
system that designates a specific gray primer to partially show
through the color coat and create the final color is used with
these toners. This mirrors the similar process used by the OEMs,
for an excellent color match.
Axalta has launched new products in a variety of regions
globally. In Europe, Axalta recently launched a cutting-edge new
generation clear coat technology, which combines excellent appearance with optimal drying attributes, either as forced drying in
five minutes or as air-dry with zero energy consumption. This clear
coat combines well with Axaltas recently launched waterborne
basecoat system.
In our Asia Pacific region, we launched our Ultra
Productivity system that features G3 Clear Coat and a new
surfacer primer in China to help customers shorten the painting process and improve body shop productivity, said RuessSaltz. In India, Cromax Pro was introduced to demonstrate our
commitment to the market and our focus on producing more
sustainable coatings. Cromax Pro features Axaltas latest waterborne technology, which helps to decrease customers overall
environmental footprint.
In the U.S. our latest waterborne technologies - Cromax
Pro, StandoBlue and StandoHyd Hi-Tec - are among the most
productive waterborne technologies and meet that challenge
with coverage in 1.5 coats to reduce booth time, painter time
and booth energy usage, Ruess-Saltz added. Were also excited
about the strong interest in our Cromax Mosaic product, a low
VOC solventborne paint with full collision color capability.
With the rapid adoption of our waterborne basecoat technology as a mainstream refinish system, PPG is focusing on upping
overall performance of the primers and clears of our waterborne
refinish systems. For example weve just introduced clearcoats
with new resin technologyproducts engineered to be exceptionally easy to apply, along with excellent gloss from the gun.
EC530 En-V Performance Clearcoat and D8173 Premium UHS
Clearcoat are the first of a series of new premium clears that we
feel will be real game changers in reducing technician application errors and the need for rework, said Hughes.
Quest Automotive Products have launched a number of new
products in 2014. Prospray, USC and Matrix brands have introduced over 50 new products in 2014. Every product is geared
at improving profitability or productivity. Matrixs MPB-LV Low
Quest Automotive Products has launched a number of new products in 2014,

including Prospray, USC and Matrix.
VOC Solvent basecoat provided shops with the first true low
VOC solvent system Quest is a leader in solvent-based compliant technology. Because of our innovative technology there
is no need for new equipment or technique, Brunori added.
Compliance is a seamless transition. Instant success.
2014 and Beyond

Axalta has had significant expansion activity already this year.
Kicking the year off, in January we broke ground to construct
additional waterborne capacity in Shanghai, said Ruess-Saltz.
In September we broke ground to expand our Wuppertal,
Germany operations center, already our largest, to add production capacity for waterborne coatings. In Latin America, we just
announced a $10.5 million investment to expand resin production in Mexico and were continuing with the final leg of a three
year expansion program in Brazil. Over the past 12 months we
opened a new corporate headquarters in Philadelphia, new regional headquarters for North America and Asia Pacific and new
training or office facilities in key markets like Spain (Barcelona)
and the U.K. (Wellyn Garden City).
In mid-2013, Quest Specialty Chemicals, Quest
Automotives parent company, acquired U.S. Chemical &
Plastics and all of its brands, including Prospray Automotive
Finishes. This move made QAP the most diverse manufacturer in our industry from body filler, to abrasives, to
masking products to waterborne and solventborne color and
refinish products - we have a brand and solution for every
shop need, said Brunoir. In 2014, we completed a major
expansion by adding over 23,000 sq. ft. of warehousing and
logistics capacity to better service our customers. More of
the same is planned for 2015. We will continue to grow organically and through acquisitions, each time optimizing our
business models, technology, logistics, information, marketing and manufacturing, to provide optimal efficiency which
means the best products, the best people and the best service
at the best price. We are excited about the future. CW
October 2014
FEATURE
China
Investor Chaos or Opportunity?
Considering everything that is happening in the

world today is China still the land of opportunity?
Dan Watson, Contributing Writer
very investment has two possible outcomes (Positive or

Negative). When it comes to placing that investment in
a foreign country it can be impacted by any number of
events outside of the control of the investor. These country risks
can and do influence the eventual outcome of the investment
(i.e. such country risks include but are not limited to political
risk, exchange rate risk, economic risk, sovereign risk and transfer risk, which is the risk of capital being locked up or frozen by
government action). There is also the risk associated with civil
unrest. For the past couple of decades we have seen thousands
of foreign companies rushing into China to make an investment,
assume the risk of that investment in order to become a part of
Chinas future. For some that has proven to be a wise decision
while for others it didnt turn out exactly as planned.
Today, China is the second largest economy on the globe
with a lot of experts predicting that it will surpass the U.S.
in the next few years. It has enjoyed an unprecedented
growth of its GDP over the past two or three decades. So,
with that thought in mind, the question posed by this article
is simply considering everything that is happening in the
world today is China still the land of opportunity, is it still
worth the assumption of country risk by future investors?
Unless you have been asleep for the past few months or isolated on some deserted island you are very much aware of the
numerous global crisis that are evolving around us. Everything
from the Russians saber rattling in the Ukraine; the rise of ISIS
in the Middle East; rumors about a possible change in leadership in North Korea; protesters in Hong Kong exercising civil
unrest. If you recall, Hong Kong was returned from a century of
British rule to Beijing on June 30, 1997. So far its been a fairly
peaceful movement.
This particular protest in Hong Kong would seem to be
mostly about the citys special status based on the agreement
the city has with the Beijing government. Hong Kong is largely
autonomous from the rest of China, has greater freedom, and
even has a promise from Beijing to have free elections in 2017.
Although the Hong Kong protest is getting all the headlines
this protest is not just about Hong Kong. If we look at history, mainland China has had a long history of public protest.
That history impinges directly on whats happening in Hong
Kong today. As we have seen, protest in China tend to come
and go with some solved using military force while others end
somewhat more peacefully with a simple compromise. This
particular protest is being looked at carefully by the foreign
Coatings World | 47
FEATURE China Report

investment community since how it eventually gets resolved
could be a sign of how the central government will act in regards to other situations that might impact on foreign investors. Its possible that this whole issue may be resolved prior
to the publication of this article.
As a bit of history, some of the great, most celebrated protest
actions in Chinas past began with student activism. If the state
uses repressive actions against students, even if the official press
chooses only to denigrate the students, then it normally leads to
large numbers of sympathizers joining with the students on the
streets. This is something that happened in Beijing, and many
other cities, in 1989. But it also happened as far back as 1919,
when there was an initially student-led movement that led to a
general strike in Shanghai.
The irony of this protest is that the residents of Hong Kong
didnt like life under the British rule and they now equate life
under Beijing to be no better than what they experienced under
the British, hence Beijing has become the New British.
The question that everyone is wondering about is What
is the potential long-term economic and business impact of
the massive protests sweeping Hong Kong? Not surprisingly, no so called China expert appears ready to make any
definite predictions about this matter, at least not yet. Thats
mostly due to the continuing uncertainty about how exactly
how long the demonstrations will continue and the larger
question about what actions Beijing may take to contain the
unrest. If we assume that the protests will continue for some
time, such action would definitely hit the tourism and retail
industries of Hong Kong, which added together yield about
10 percent of the territorys total gross domestic product.
These two sectors would be harshly impacted due to the
fact that most tourists would avoid going to Hong Kong. In
addition, overall business confidence in Hong Kong would
likely take a nose dive. After Hong Kongs economy contracted last quarter, a prolonged bout of protest or a heavy
handed Beijing response to the protest could easily push
Hong Kong into a recession. To this writer, the worst-case
scenario would materialize if Beijing were to decide to end
the protest using force by sending in the army or armed police. That sort of action would most likely have severe repercussions far beyond Hong Kongs borders and send shivers
around the globe thus jeopardizing Hong Kongs status as an
international financial center. Such fall out would impact
negatively on Chinas own economy thus creating a lose/
lose situation for all involved.
It appears that the main casualty of the protests (so far at
least) is the often referred to policy of one country, two systems. When China took back Hong Kong from Britain in 1997,
Hong Kong became what is known as a Special Administrative
Region (SAR) of China under a unique set of conditions, called
one country, two systems. This rather cumbersome sounding
policy was put together to win over support from the residents
of Hong Kong for the takeover by China. This policy granted
Hong Kong a defined range of freedoms that was far greater
than what was (and still is) allowed on the Chinese mainland.
Investment in China from the EU rose

18.1% year on year in 2013 to $7.2
billion while investments from the U.S.
climbed 7.1% to $3.4 billion.
Hence, the recent decision taken by the central government in
August to renege on parts of that agreement signals that Beijing
cannot be trusted in this matter.
Its important to point out that both Britain and the U.S.
offered themselves as guarantors of the 1997 transition agreement that established Hong Kong as a Special Administrative
Region (SAR). I strongly suspect that this is a responsibility that
neither country wishes to take today. Should there be a violent
crackdown of the protesters initiated by Beijing its highly unlikely that any country would do much to be of assistance to
Hong Kong. Military action by any outside groups is out of the
question, and economic sanctions would come into the picture
only if the level of violence is deemed extreme. Obviously, there
would not be any Russian proposed sanctions levied on China.
So the Hong Kong movement of today is actually linked to
long-term traditions and history within China, its also connected to things happening in other parts of the world, and its
connected to quite different but simultaneously occurring challenges around the territory that the Chinese government wants
to claim authority over. Needless to say the Hong Kong protest
is probably connected to some political actions being played
out within the Beijing power structure. Somewhat coincidentally, the Communist Partys Central Committee will convene
in Beijing in October for their annual plenum to plot and steer
the countrys economic, political and social path. Anything that
would make President Xi look weak or indecisive will benefit
his detractors.
So, with this bit of history and introduction, lets revisit the
question posed by this article. Is China the right place for offshore companies to make a significant investment today?
To answer this question I propose that we assume that the
Hong Kong issue will be peacefully resolved. How that will
actually happen is open to speculation. China has far more
to lose by incorporating force to resolve this protest that it
has to gain. A number of China experts feel that in the end,
the protesters will gain some of their demands but probably,
not all of them.
To address the primary question at hand, its important to
look at key parameters. Investments are generally made in areas that offer a good return and pose good growth opportunities. How does China stack up in this regard? Looking at the
past few years (2000 2013) one thing is for certain, Chinas
GDP growth has been unmatched by any other country (See
GRAPH # 1, next page).
October 2014
FEATURE China Report
Most economist feel that the amazing growth in GDP

achieved so far by China will start to slow down over the coming years. However, even with China slowing, its economy is
still expanding at double the pace of Americas. So growing at
7 percent literally means that the Chinese economy will double in size in the next ten years. Such growth would bring the
Chinese economy to about the same size as Americas is now.
With the U.S. growing at only around 2-3 percent per annum
(see GRAPH # 2), speculation as to when China takes the crown
is gaining momentum daily. However, no one is picking an exact date for this to occur, not just yet. What ultimately matters more than absolute size is the income earned by the people
within a country. And it will be many more years before per

capita GDP in China will overtake that of the U.S. under any of
these measures.
So, are foreign companies still investing in China? The
short answer is yes. According to the United Nations, annual Foreign Direct Investment (FDI) flows to China grew
from $2 billion in 1985 to an estimated $121 billion in 2013
(see GRAPH #3), and may have actually reached $127 billion
in 2013. The U.N. further estimates the stock of FDI in China
through 2012 at $832.9 billion. This is a strong indicator of investors confidence that the worlds second-largest economy can
keep growing at a solid pace while retooling its growth model.
As indicated in GRAPH #4, China was the worlds secondlargest destination for FDI flows in 2013 (after the United
States). You might wonder where this FDI is coming from.
Asian companies are by far the biggest investors in China, with
investment from the top 10 economies in the region including
Hong Kong, Thailand and Singapore rising annually by 7.1 percent in 2013 to $102.5 billion.
Investment from the European Union rose 18.1 percent

year-on-year in 2013 to $7.2 billion, while investment from the
United States climbed 7.1 percent to $3.4 billion.
Chinas service industries were the biggest draw for foreign investment, pulling in $50 billion, up about 14 percent. Not surprising,
given rapidly rising labor and other costs, investment in manufacturing fell by 5.2 percent, to $38 billion, making up just over two-fifths
of the total. Investment in agriculture, animal husbandry, and fishery
businesses dropped by 2.6 percent, to $1.4 billion.
At the same time this FDI is coming into China, Chinese
companies are expanding abroad. Chinas outbound direct
investment by non-financial firms jumped 16.8 percent to
$90.2 billion in 2013 versus 2012. This growth in external investment has experts predicting that Chinas outbound
investment could exceed foreign direct investment in China
sometime in the near future. GRAPH #5 displays Chinas
investment history in the U.S.
When you look at the data, the history and forward looking
estimates it appears that compared to other locations China is
a reasonably safe place for foreign companies to invest. This
is especially true for those companies involved in the Coatings
October 2014
China Report FEATURE
industry (i.e. raw material or formulated coatings supplier).

China has become the worlds largest producer and consumer
of coatings. As the paint, coatings, adhesives and sealants industries continue to grow in China, leading foreign companies
will continue to invest heavily in this region.
However, its fairly important to point out that Chinas
leaders want to reduce the economys reliance on foreign investment, while expanding household consumption, which
now accounts for around 35 percent of the economy, about
one-half the 70 percent rate in the U.S. Beijing wants to unlock
the power of the middle class to consume. Unfortunately, there

is still not a lot of evidence China is making that economic
transition. Fixed asset investment, for example, still appears
to be the main economic driver. The so called mini-stimulus,
which involved ramping up public spending on railway, energy
and infrastructure projects, did in fact drive a sharp acceleration in steel output, and also supported cement and metals
production. The central bank also eased monetary conditions.
To most China observers it appears the Chinese government
has reverted back to the old investment playbook. The consumer sector is important to the future of China, but today
its too small and growing too slowly to be a key driver of the
broader economy. Looking ahead, the Key Issues in China for
International Investors seem to be:
Deregulation of Interest Rates
Liberalization of the Currency
Improving Market access for foreign companies
wLess tension between Beijing and various mainland sites
(i.e. Hong Kong).
Bottom line, all financial investments contain an element of
risk. Investing in China or any other foreign location simply
adds more elements of risk that needs to be analyzed and managed accordingly. This writer still views China as an opportunity but not for the faint hearted. CW
Coatings World | 51
FEATURE
China Coatings Industry

Speeds Up Adjustment
An impending tax on solvent-based coatings will help water-based coatings expand

market share in China.
Arnold Wang, China Correspondent
ased on the report released by China National

Coatings Industry Association, the total coatings output of China reached 13.03 million tons in 2013, an
increase of 3.6 percent from 2012, but this is the lowest
growth rate in the last ten years. It is estimated that the
Chinese coatings industry is difficult to return to double
digit growth in the next two years, and the adjustment of
the structure of Chinas coatings industry will continue and
might even speed up with the government releasing more
and more regulation policies.
China National Coatings Industry Association also disclosed that the Chinese government is planning to impose
consuming tax on restricted solvent-based coatings so that the
release of VOC can be reduced. If the policy is implemented,
the profit of solvent-based coatings producers will be under
52 | Coatings World
more pressure, so a transition period of two to three years

will be given to these coatings producers. In large cities such
as Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen,
the producers of home furniture, decorating materials, automotive, refinishes and home appliances have been requested
to produce environmental friendly products. On June 27th,
Qumei Home Furniture, whose headquarter is located in
Beijing and one of the largest home furniture producers in
China, has become the first home furniture company who has
replaced solvent- based coatings with water-based coatings in
all their production lines. Those companies who do not want
to invest to meet the needs of new local environment policies
will have to move out of these cities to other remote areas.
And the other companies who have taken actions recently
to comply with local government policy in Beijing include
www.coatingsworld.com
October 2014
China Coatings Industry FEATURE

Beijing Futian Daimler
Automotive Co., Ltd,
who has installed a
water-based painting
line in their second
plant in the first half of
2014. Futian Daimler
is a joint venture established by Beijing
Futian and German Daimler in 2012 to produce buses and
coaches. The association thinks that these government policies will speed up the production adjustment in the coatings
industry and this new trend will present to the coatings producers both a challenge and an opportunity.
The coatings producers do not wait for things to happen by themselves. China National Coatings Industry
Association and China Petroleum and Chemical Industry
Federation are applying to the Ministry of Finance to put
the name of those furniture producers that use water-based
wood coatings into the government purchasing list, a policy which will benefit water-based wood coating producers if the policy is really adopted. Besides, China National
Coatings Industry Association is cooperating with home
furniture association to put label on the home furniture
which uses water based coatings.
Merging and acquisition help large

coatings companies grow even bigger
It is estimated that the growth of Chinas coatings industry
will be seven percent in 2014. Infrastructure and the real estate industry and automotive industry will continue driving
the growth of the coatings industry. The automotive industry
grew fast in 2013, producing a total of 23.87 million passenger vehicles, 18.40 percent higher than that of 2012. Among
all the passenger vehicles produced last year, SUV grew the
fastest, increasing by 49.41 percent in 2013 in comparison
with 2012. But foreign companies still play a major role in
the automotive coatings market. Right now 75-80 percent
of OEM automotive coatings market share is controlled by
several foreign companies including Kansai, BASF, Axalta,
PPG, Nippon Paint and KCC. On the contrary, around
75 percent refinish market share is controlled by Chinese
domestic companies, including Guangzhou Shichuang,
Guangzhou Boni, Changzhou Pulanna, Guangzhou Lianhe,
Changzhou Fulaimu, Guangzhou Futian, and Guangzhou
Yatu, but their products are mainly middle and low end,
and the high end market is still in the hands of several multinational companies such as PPG, Valspar, BASF, KCC and
Nippon Paint.
Architecture and wood coatings grows faster than industrial
coatings. Nippon Paint and Asia Paint, who mainly produce
architecture or wood coatings, or both, all enjoyed a growth
rate of over 20 percent. Nippon Paint has reached a milestone in its development history in China with its sales passing 10 billion yuan in 2013 to stay at 10.48 billion yuan.
October 2014
And Nippon Paint does not seem to slow down its growth
in China. At the end of 2013 the company reinforced its No.
1 position in the Chinese coatings market by acquiring the
largest floor paint producer-SUPE. Li Laizhou, reputational
chairman of Nippon SUPE, said the merger may possibly
add two billion yuan revenue to Nippon Paint in the next
five years. In addition to this, Nippon Paint strengthened
its capability in the wood coatings market by purchasing
Opel Paint from Dulux Camel in early 2014. Opel Paint, a
leading wood coatings producer in China and No.1 in the
Shanghai market, has close connections with large architecture materials supermarkets such as B&Q, Leroy Merlin,
Orient Home, etc. New investments from foreign companies have also aimed at western areas of China. AkzoNobel
is building a new powder coatings and decoration coatings
plant in Sichuan, and in March AkzoNobel opened its new
office in Chengdu, the provincial capital of Sichuan, facilitating its business in western China.
...total coatings ouput for

China reached 13.03 million tons
in 2013, but this is the lowest
growth in the last ten years.
Domestic paint producers are not slowing down their
growth either. Carpoly, the largest domestic coatings company in China, announced recently that Carpoly has put into
operation a new plant respectively in Qingyuan, Hebei and
in Jiangmen, Guangdong. The two plants will help Carpoly
realize its target of increasing its sales from three billion yuan
to six billion yuan in the next five years. And merging and
acquisition is also happening in China with market competition getting even fierce. For example, Guangdong Laorentou
acquired Guangdong Yinghua, another major coatings producer, in April free of charge, making striking news in the
coatings industry.
Trade business holds a small share of the

market
The coatings trade business in China has become less and less
important after more technologies have been brought into China
and local production based established. In 2013, China imported 180.7 thousand tons coatings, almost equal to the volume
of 2012, but the value of imported coatings was increased by
3.97 percent. On the contrary, China exported 177.4 thousand
tons coatings in 2013, increased by 4.26 percent over 2012, but
the value of exported coatings was increased by 11.16 percent.
But comparing with total coatings output in China, the coatings
trade business is very small in volume. CW
Coatings World | 53
CHINACOAT2014
FEATURE
To Be Held December 3-5 in Guangzhou

Now in its 19th year, this annual event offers visitors a full range of exhibits for the paint
and coatings industry.
Kerry Pianoforte, Editor
HINACOAT (The China International Exhibition for

Coatings, Printing Inks and Adhesives), the premier
event for the paint and coatings market in China, alternates annually between Guangzhou and Shanghai. According to
CHINACOATs organizers, Sinostar International Ltd., in 2013,
the coatings output of China reached 13.03 million tons, with a
year-on-year increase of 3.58 percent, accounting for more than
40 percent of the total worldwide production. It is estimated
that the growth rate will be approximately five to eight percent
in the next three to five years.
CHINACOAT2014 will be held December 3-5 at the China
Import and Export Fair Complex in Guangzhou. This annual
event offers attendees the opportunity to learn about the latest
products and technologies, as well as an opportunity to network
face-to-face with key industry personnel.
CHINACOAT2014 currently has a total of 898 direct exhibitors, comprised of 675 from China, 45 from Hong Kong
and Taiwan regions and 178 from overseas, representing 26
54 | Coatings World
different countries. Overall, 974 companies will be represented.

This years event attracted 183 new exhibitors, comprised of
149 from China, five from Hong Kong and Taiwan regions and
29 from overseas.
CHINACOAT2014 Guangzhou will have six exhibit
zones: Zone 1 (Halls 9.2, 10.2 & 11.2): International Raw
Materials; Zone 2 (Hall 11.2): International Machinery,
Instrument & Services; Zone 3 (Halls 11.2, 9.3, 10.3
& 11.3): China Raw Materials; Zone 4 (Hall 11.2):
Powder Coatings Technology; Zone 5 (Hall 11.2): UV/EB
October 2014
CHINACOAT2014 Preview FEATURE
Technology & Products and Zone 6 (Hall 11.2): China

Machinery, Instrument and Services.
CHINACOAT will also include the following educational
programs: CHINACOAT Conference: Smart, Eco-Friendly
& Functional Coatings Additives; Technical Workshops on
Formulation and Application of Functional Coatings and Inks
and Sustainable, Green & Bio-Based Printing Inks; New-Tech
Corner and more than 30 sessions of Technical Seminars.
12th CHINACOAT Conference

The 12th CHINACOAT Conference will be held December
1-2, 2014 at the Shangri-la Hotel Guangzhou. The theme of
this years conference is Smart, Eco-Friendly and Functional
Coatings Additives.
Additives are important performance-enhancing ingredients
essential for all coatings. As technology continues evolving toward environmentally friendly systems, a series of new generation
smart additives has emerged. These new low-polluting systems
not only achieve the performance levels of the replacing products,
but also offer significant improvement. Today, quality products
cannot be made without the use of functional additives. With an
estimated turnover of $6.5 billion, coatings additives play a major
role by imparting cost/performance package.
This Conference will be of interest to executives and technical staff, and should help all involved in product development,
formulation, production or planning to move forward with the
October 2014
needs and demands of the industry and environment.

Presentation of papers and post-presentation discussions will
be conducted in both English and Chinese (Putonghua).
The conference will commence with a keynote paper presented by Prof. Jamil Baghdachi of the Coatings Research Institute,
Eastern Michigan University, U.S. on Monday, December 1 at
1:45 pm. Prof. Baghdachi will present Science and Technology
of Smart and Functional Additives.
According to Baghdachi, smart polymers and coatings are
widely used in global industries. Some multi-functional materials not only respond to external stimulus, but also render
novel functions in addition to traditional properties. Smart and
functional additives are one of the necessary ingredients of such
coatings. Additives that respond to pH changes, some nanomaterials, color changing, polarity switching and antimicrobial
agents are among these materials. This paper will discuss the
science and technology of smart and multifunctional materials,
the present pathways and examples of such products. Current
global R&D trends will also be highlighted.
Papers to be delivered after the keynote presentation on
Monday include: A Smart Technology to Avoid Blistering
of Low PVC Wall Coating presented by Wernfried Heilen,
vice president of technical marketing, Evonik Industries AG,
Germany; Novel Short-Chain Fluorosurfactants for Water-Based
Industrial Coatings presented by Charlene Guo, technical services specialist AP region, DuPont, U.S. and Next Generation
Coatings World | 55
FEATURE CHINACOAT2014 Preview

High Efficient Matting Agents for UV Coatings presented by
Khoo Teng Hai, technical product manager, Lubrizol Advanced
Materials, Performance Coatings, Asia Pacific.
The second day of the conference will begin at 9:00 am
with a keynote paper , Modern Additive Technology a View
into the Future presented by Dr. Guillaume Jaunky, technical
director research and development at BYK Chemie, Germany.
This paper will update sophisticated additive technologies including examples of industrial applications. Future perspectives bridging the gap between theory and applied science will
also be discussed.
The rest of the presentations include: New Superwetting
Surfactants for Coatings Applications presented by Dr. Dai
Ye, senior principal chemist at Air Products, U.S.; The Role
of Thickeners in Optimizing Coatings Formulation presented by Dr. Clemens Auschra, group leader research, BASF,
Germany; Developments in Dry Film Biocides presented by
Kevin Roden, regional technical manager Asia Pacific, Thor
Group, Australia; New High Performance Grinding Medium,
for Industrial Coatings Colorants presented by Johnny Zhang,
technical development manager Asia-Pacific, Allnex, Belgium and
Multi-functional Thermochromic Polymeric Shape Memory
Composites presented by Prof. Long Lin, head of the department of Color and Polymer Chemistry, University of Leeds, UK
and Prof. Haibao and Dr. Yongrao Yao from the National Key
Laboratory of Science and Technology on Advanced Composites
in Special Environments, Harbin Institute of Technology, China.
Technical Workshops
To provide opportunities for training and learning for industry
professionals, two Technical Workshops will be held concurrently
with the main exhibition December 3-4. The Workshops will be
delivered in an interactive style and there will be opportunities for
delegates to discuss their technical problems with the tutor.
Workshop I: Formulation and Application of Functional
Coatings and Inks will be held December 3 at 1:30 pm and will
be run by Prof. Long Lin, head of the Department of Color and
Science at the University of Leeds, UK. Lins research expertise
covers coatings and inks, coating and printing, thermochromism,
photochromism, organic dyes and pigments, security printing,
functional coatings and inks, biosensors, polymeric materials,
statistical experimental design and data analysis, computer-aided
process modeling and computer-aided formulation optimization.
The workshop will provide an introduction to functional
coatings and inks and underpinning principles involved in the
development of such coatings and inks formulations.
Workshop II: Sustainable, Green and Bio-based Printing
Inks will be held December 4 at 9:30 am and will be led by
Jack Baarends, an industry expert with 44 years of experience
in the fields of formulation of polymers (resins), varnishes, compounds and other raw materials, as well as the end-use sides of
the ink and printing industry. Having spent the majority of his
career as an R&D director as well as commercial director in
various international companies such as AzkoNobel and Lawter
International, Barrends has developed in-depth knowledge on
formulating, developing and testing of printing inks, with emphasis on end-user application as well as meeting high performance requirements.
This Workshop will provide an introduction to green (versus marketing) and the guidelines to use more bio-renewable
raw materials, to use less or no toxic raw materials and to improve the environmental aspects (de-inking, recycling and biodegradability) of printing inks. Guidance for ink formulations
for flexo, gravure and offset inks will also be provided. It will
show that Sustainable (green) inks are no longer just a buzzword, but an achievable practice in the real world.
New Tech Corner

This two-day event will feature informal presentations on case
studies, novel technology, insights and marketing strategies, providing an ideal platform for both speakers and visitors to share
their expertise and experiences together.
Themes for this year include:
Architectural Coatings Its Sustainability Value and
Market Opportunities
Solutions for Functional Coatings
New Technology for Waterborne Coatings.
CHINACOATs New Tech Corner will be held in the Meeting
Zone in Hall 11.2. There are no admission feels and all visitors
are welcome to attend.
Theme 1: Architectural Coatings Its Sustainability
Value and Market Opportunities will feature three presentations on Wednesday, December 3, beginning at 2:00 pm:
Assessment of Sustainability Value of Architectural Coatings
presented by Jerrold Wang, research associate at Lux Research
Inc., Architectural Functional Coatings in China: Market
Opportunities also presented by Jerrold Wang and Energy
Management by Intelligent Coating Systems presented by Tony
Tsang, technical service manager coatings, Greater China and
Vietnam, Eckart GmbH.
Theme 2: Solutions for Functional Coatings will feature
two presentations on Thursday, December 3, beginning at
10:00 am: Solutions for Scratch-Resistant Coatings presented by Haitao Wang, technical service manager industrial
coatings, Evonik Specialty Chemicals (Shanghai) Co. Ltd. and
Smart Coating and Functional Coatings presented by Prof.
Jamil Badhdachi of the Coatings Research Institute, Eastern
Michigan University.
Theme 3: New Technology for Waterborne Coatings will
feature three presentations on Thursday, December 3, beginning at 2:00 pm: A New Technology of Additive in Waterborne
Coatings to Increase the Surface Tension presented by Keyao
Zhou, assistant technical service manager OEM/Refinish
Coatings, BYK Solutions (Shanghai) Co., Ltd., Waterborne
Coatings Market Research in China A Report on Passenger
Vehicles presented by Chen Hong of WBCP and The Discussion
of Super-Fine Grinding Process for Water-Based Coatings presented by Jun Li, sales manager, Phler (Guangzhou) Machinery
and Equipment Co., Ltd. CW
October 2014
global links for coatings professionals
The Coatings Group Events

www.coatingsgroup.com
NACC
NORTH AFRICAN COATINGS CONGRESS
North African Coatings Congress 2014

Hyatt Regency Hotel, Casablanca, Morocco
15 16 October 2014
Middle East Coatings Show 2015

Dubai International Convention & Exhibition Centre, UAE
9 11 March 2015
Asia Coatings Congress 2015

Windsor Plaza Hotel, Ho Chi Minh City, Vietnam
12 13 May 2015
Latin American Coatings Show 2015

World Trade Centre, Mexico
15 16 July 2015
5
Asia Pacific Coatings Show 2015

Kuala Lumpur Convention Centre, Malaysia
17 18 September 2015
For up-to-date information on any of the above events,

please contact the Coatings Group
Tel: +44 (0)1737 855021 Email: coatingsgroup@dmgeventsme.com
or visit our Website: www.coatingsgroup.com
FEATURE
Additives
DIRECTORY
Here is a look at the latest offerings from select additives suppliers. For more information
on the products listed, please contact the company directly.
Allnex
Smyrna, GA
800-433-2873
info@allnex.com
www.allnex.com
Allnex is a leading supplier of resins and additives for architectural, industrial, protective, automotive and special purpose
coatings and inks. The companys product range entails innovative liquid resins and additives, radiation cured and powder
coating resins and additives and crosslinkers for use on wood,
metal, plastic and other surfaces.
ADDITOL XW 6565
ADDITOL XW 6565 is a universal, glycol-free, polymeric multifunctional grinding medium from Allnex, specially developed
for the production of low-VOC point-of-sale (POS) and in-plant
colorants.
ADDITOL XW 6560
Allnexs new ADDITOL XW 6560 is an ultra-low-VOC combination metal drier designed for easy incorporation into low
VOC waterborne alkyd paints. ADDITOL XW 6560 has excellent compatibility with highly modied alkyds and other metal
driers enabling fast incorporation in any stage of the paint manufacturing process.
Air Products and Chemicals Inc.
siloxane-based defoamers that have been designed to have predictable performance relative to each other.
FAZT (Formulators Assistant ZetaSperse Dispersant Tool)
To assist formulators in quickly nding a dispersant for their
pigment formulation, Air Products offers the Formulators
Assistant ZetaSperse Tool (FAZT) to provide product recommendations and starting point formulations for over a thousand
different specic pigment grades.
BASF Corporation
Charlotte, NC and Wyandotte, MI
800-962-7829 or 800-251-0612
Fax: 800-392-7429 or 800-971-1123
nld@basf.com or polyorders@basf.com
www.basf.com/formulation-additives
www.basf.us/dpsolutions
Additives offered: dispersants, wetting agents, surface modifiers, defoamers, rheology modifiers, fi lm-forming agents, light
stabilizers, stabilizers, suspension agents, thickening agents,
UV absorbers, waxes, waxes-polyethylene.
Hydropalat WE 3111
A non-APEO pigment wetting agent for water-based coatings,
Hydropalat WE 3111 provides excellent color acceptance and
can be used as a dispersing agent in base paints. It is low odor
and contains less than 1% VOC.
Allentown, PA
800-345-3148 or 610-481-6799
Fax: 610-481-4381
cheminfo@airproducts.com
www.airproducts.com/additives
Additives offered: Airase defoamers and deaerators, ZetaSperse
dispersants, Dynol superwetters, Surfynol wetting agents,
Carbowet surfactants and EnviroGem additives.
Dispex Ultra PX 4575

A VOC-free, dispersing agent for water-based systems with
benchmark performance in inorganic pigments, Dispex Ultra
PX 4575 offers improved color development and lower viscosities in pigment concentrates containing transparent iron oxides
and other inorganic pigments.
Airase Structured Silixane Defoamer Line (SSDL) Defoamers

The Airase SSDL defoamers are a line of formulated,
Westlake, OH
440-899-2950/Fax: 440-808-7117
58 | Coatings World
Borchers OM Group
October 2014
Polyphase & Troysan Dry-film Preservatives Mergal Wet-state Preservatives

Performance Additives
For advanced product technologies with unmatched performance and value, partner with
Troy, the global leader in preservatives and additives. Starting with your specific needs and
challenges, Troy builds a comprehensive strategy to accomplish your objectives, and provides
custom solutions optimized for cost-in-use. With a broad portfolio of innovative products
backed by world-class technical and regulatory support, Troy enables you to reach new levels
of performance and efficiency.
To begin your successful partnership with Troy, visit www.troycorp.com.
Visit us at ChinaCoat 2014 Stand 9.2D44-48
Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200
FEATURE Additives Directory

additives@omgi.com
www.borchers.com
Additives offered: Rheology modifiers, thickeners, dispersants, emulsifiers, moisture scavengers, anti-foam agents, flow
control, surfactants, driers, zero-VOC cobalt paint curing
additives
Borchi OXY - Coat 1310
Borchi OXY - Coat 1310 is a new product in our patented line of
curing additives. It can be used in all coatings oxidatively drying
resins, e.g. alkyds, vegetable oils, epoxy esters, polybutadiene.
Borchi Gol 1376
Borchi Gol 1376 is an effective flow promoter with broad compatibility - including high polarity systems. It eliminates surface
defects such as craters, pinholes and spray structures and is thermal resistance up to 300 C. The key applications are BADGE(Bisphenol-A diglycidyl ether) & BPA (Bisphenol-A) free Can
Coatings.
Buckman
Memphis, TN
800-BUCKMAN
www.buckman.com
Additives offered: corrosion inhibitors, mold inhibitors, package preservatives, flash rust inhibitors, mold inhibitors, package preservatives, flash rust inhibitors, tannin stain blockers,
dispersants, UV light stabilizers, dispersants, flocculants,
heavy metal precipitants, defoamers, flame retardants, wood
preservatives, anhydrous TMEDA.
Flamebloc EG
Flamebloc EG is a graphite-based fire retardant providing superior intumescent thermal barrier protection in both water0 and
solvent-based formulations. This free flowing FR Additiveshas
good chemical resistance, is easy to use, and compatible with
most resins and raw materials.
BSI 189
BSI 189 is a low odor, zero VOC, greener alternative dispersing
agent for water-based systems approved under FDA (21 CFR)
176.170. BSI 189 is a highly effective sodium polyacrylate dispersant when used in difficult to grind pigments such as carbon
black, reds, yellows, and oranges. BSI 189 has been proven to
work well with reactive and functional pigments used for corrosion protection and flame retardancy.
BYK USA Inc.

Wallingford, CT
203-265-2086
Fax: 203-284-9158
E-mail: cs.usa@byk.com
www.byk.com
Additives offered: adhesion promoters, waxeadditives, defoamer and air release agents, nano additives, rheology additives, surface additives, wetting and dispersing additives.
BYK 1780
Silicone-containing APEO-free defoamer for aqueous systems
with high layer thickness for removing application-related microfoam, without influencing gloss or transparency.
BYK 1785
Solvent-free and APEO-free defoamer for aqueous pigmented
and clear coatings to help eliminate microfoam especially in airless spray applications.
Dow Coating Materials

Philadelphia, PA
www.dow.com/coatingmaterials
Additives offered: HASE thickeners, HEUR thickeners, microspheres, surface-active agents, surfactants and dispersing
agents (nonionic), surfactants and dispersing agents, texturizing agents, associative thickeners, cellulosics, viscosity modifiers, wetting agents.
ACRYSOL RM-400 and ACRYSOL RM- 995 Rheology
Modifiers
ACRYSOL RM-400 and ACRYSOL RM- 995 Rheology
Modifiers are easy-pouring HEURs that offer excellent sagflow balance, higher film build and uniformity that facilitates
better applied hide, with no added surfactant and no need for
HMHEC. Features include robust color development and stability and improved roller application.
TAMOL 2011 Dispersant
TAMOL 2011 Dispersant is a hydrophobic copolymer that
is easy to handle and incorporate into architectural coating
formulations. It is well suited for semi-gloss and gloss paint
formulations.
Dow Corning Corporation

Midland, MI
800-248-2481
Fax: 989-496-8017
coatings@dowcorning.com
www. dowcorning.com/coatings
Additives offered: Adhesion promoters, anti-blocking, antiblocking agents, anti-floating agents, anti-flooding agents,
anti-foaming silicone, anti-foaming agents, anti-marring
agents, anti-scratch resistance, dispersing agents, dispersing
agents/grind aids, flatting agents, mar/scratch resistant, matting/flatting agents, release aids, scrub resistant agents, slip
aids, special effect additives, hammer-finish effects, texturizers, water repellents, wetting agents.
October 2014
Additives Directory FEATURE

Dow Corning 52 Additive
Differentiate your waterborne products with Dow Corning 52
Additive and gain a host of benefits like enhanced slip, scratch
and abrasion resistance, block resistance and improved sandability while retaining water resistance and recoatability. It can
be easily incorporated at low addition levels in interior and exterior paints, inks and coatings.
Intermediates (unique structural options for coating resins to

meet performance properties), Additives (faster dry-to-touch
time, excellent anti-sag behavior, ease of sanding).
Dow Corning 8590 Additive

Control the foam in your waterborne products with Dow
Corning 8590 Additive without impacting surface gloss. It is a
100% active silicone antifoam compound that performs at low
dosages over wide temperature ranges, with a low viscosity that
allows for easy dispersibility into waterborne paints and inks.
Eastman Texanol ester alcohol

Eastman Texanol ester alcohol, the premier coalescent for latex
paints, provides the highest level of film integrity at low levels of
coalescent. It is suitable for all types of latex paints.
Eastman Optifilm additives
Eastman Optifilm additives for low-VOC paint are compliant,
low odor, efficient, non-yellowing, and safe. Our Optifilm coalescent and open time additives keep you ahead of VOC regulations and customer requirements without falling behind in
performance.
Eastman Chemical Company
Emerald Performance Materials
Kingsport, TN
800-327-8626
mmantyla@eastman.com
www.eastman.com
Additives offered: Cellulose esters (rheology modification, defect control, color consistency), Adhesion promoters (adhesion
to modified polypropylene substrates, other plastics), Solvents
(for desired application/performance characteristics), Resin
Cuyahoga Falls, OH
330-916-6700
Fax: 330-916-6734
corporate@emeraldmaterials.com
www.emeraldmaterials.com
Additives offered: Color dispersions and Trans-Oxides, nonphthalate coalescents, foam control agents, and specialty
silicones for a wide range of zero/low-VOC and UV-curable
Coatings World | 61

paints, coatings, and stains. Reactive modifiers, crosslinkers,
HTPB polyols, epoxy resins, catalysts, and accelerators for
thermoset formulations. Serving our customers globally.
FOAM BLAST 4011 and 4288
These APE-free foam control products create superior, defectfree finishes in many formulations, including low/0-VOC coatings and graphic arts applications. Mineral-oil-based FOAM
BLAST 4011 boasts versatility, superior knockdown and FDA
clearances, while cost-efficient FOAM BLAST 4288 OMS emulsion creates superior finishes in clear, high gloss and acrylic inks
and coatings.
Silmera PR-27 Silicone Emulsion
The first in the Silmera line of performance silicone additives,
PR-27 is concentrated, dilution-stable, and solvent/NPE/APEfree. Designed for optimal slip and mar resistance in waterbased printing inks, including indirect food packaging inks.
Ethox Chemicals, LLC

Greenville, SC
864-277-1620/Fax: 864-277-8981
egodwin@ethox.com
www.esperse.com
ETHOFLEX ER
EthoFlex ER is our newest additive for solvent borne epoxy resins, providing simultaneous improvements in toughness, impact
resistance, corrosion resistance, gloss, and adhesion. Pot life
and cure times are not affected, nor are VOCs increased. The
recommended usage rate is 5-30% depending on the required
performance level.
E-Sperse JT 85
E-Sperse JT 85, is 100% active bio-based wetting and dispersing
additive designed for inorganic and organic pigments, flame retardants, UV agents, and fillers. Viscosity reductions up to 40%
result when used in systems containing soybean oil, mineral oil,
vegetable oil, unsaturated polyester, and highly filled epoxies.
Evonik Corporation
Hopewell, VA
800-446-1809/Fax: 804-541-6290
asktego@evonik
www.tego.us
TEGO Dispers 690
TEGO Dispers 690 is designed specifically for solventborne
printing inks used in food packaging. The ingredients are compliant with the A list of Swiss Ordinance SR 817.023.21, Annex
6. By using TEGO Dispers 690 in solventborne, PU-containing
or binder-free pigment dispersions, high pigment loadings can
be achieved due to strong viscosity reduction.
TEGO Twin 4200

TEGO Twin 4200 is a universal substrate wetting additive for
waterborne wood coatings, industrial coatings and printing inks,
which can also be used in solventborne and even UV coatings.
In addition to outstanding wetting and anti-cratering properties,
TEGO Twin 4200 provides no foam stabilization and robust
and easier processing during the paint manufacturing.
Keim Additec Surface USA, LLC

LaGrange, IL
708-352-2443/Fax: 708-352-2573
dave.grabacki@keim-additec.de
www.keim-additec.de
ULTRALUBE E-325
Non ionic emulsified, 40% soilds paraffin wax emulsion comprising strong early water resistance in different types of pigmented coatings formulations including facade paints; high
quality low-oil content paraffin for low dirt-pick up.
SILCO SPERSE HLD-8/A
Universal wetting and dispersing agent, especially recommended
to stabilize TiO2/filler in waterborne paints and coatings in order to optimize colorant acceptance, gloss and hiding power at
low dosage level.
Kenrich Petrochemicals, Inc.

Bayonne, NJ
201-823-9000/Fax: 201-823-0691
sjmonte@4kenrich.com
www.4kenrich.com
Additives offered: Ken-React Titanate, Zirconate, and
Aluminate Coupling Agents; Ken-Stat Nano Anti-Static Agents
Ken-React NZ 12
Neoalkoxy zirconate added at 3 parts per 1000 parts of fluoropolymer promotes adhesion to non-polar substrates
Ken-Stat KS MZ60WE
Water compatible, transparent, permanent, non-blooming, nonmoisture dependent nano anti-stat for clear acrylics. Works by
forming bi-polar layers of dissimilar 1.5-nanometer zirconates.
US EPA TSCA registered only.
Lonza
Atlanta, GA
800-365-8324
microbialcontrol@lonza.com
www.lonza.com
Proxel BZ Plus Preservative
October 2014
Additives Directory FEATURE

This unique combination of Proxel preservatives and Omadine
antimicrobials offers a dual mode of action for inhibiting microbial growth in latex emulsions, water-based paints, adhesives
and pigment dispersions. Proxel BZ Plus Preservative prevents
discoloration and provides the extra protection customers need.
Zinc Omadine ZOE Antimicrobial
The patented Omadine ZOE antimicrobial is formulated to
prevent discoloration due to interactions with various elements
in paint formulations. Features include: Low VOCs, inhibited
growth of fungi, algae and bacteria, color-stable, fine particle
dispersion (in water) of zinc pyrithione, and alkaline pH stability.
Michelman
Cincinnati, OH
513-793-7766
Fax: 513-794-7721
general@michelman.com
www.michelman.com
Additives offered: wax emulsions
Michem Emulsion 51715
Michem Emulsion 51715 is a water-based metal strapping lubricant. This fully formulated coating may be applied by E-coating
or dipping. It acts as a durable and lubricious coating for industrial strapping applications.
Michem Emulsion 73950
Michem Emulsion 73950 is a water repellant additive that
can be used at levels of 3%-5% on polymer solids. Michem
Emulsion 73950 provides protection from water in concrete
sealers. The product can also be used for the curing and protection of concrete.
Micro Powders Inc.

Tarrytown, NY
914-793-4058/Fax: 914- 472-7098
mpi@micropowders.com
www.micropowders.com
Micropro 700
Micropro 700 is a unique combination of modified polypropylene and PTFE that has been micronized to a 2.0-3.0 NPIRI
grind gauge reading. Its formulated to impart gloss reduction
and blocking resistance along with lubricity (slip) provided by
PTFE. Micropro 700 will also impart improved mar and rub
resistance.
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Siltech Corporation
225 Wicksteed Avenue
Toronto, Ontario
Canada M4H 1G5
Tel: (416) 424-4567
Fax: (416) 424-3158
www.siltech.com
Coatings World | 63

MicroKlear 709 is a finely micronized combination of polyethylene, carnauba wax and PTFE ideally suited for use in coatings
applications where excellent gloss retention, clarity and slip are
desired such as in clear lacquers and OPVs.
Munzing
Bloomfield, NJ
973-279-1306
Fax: 973-338-0420
info@munzing.us
www.munzing.com
EDAPLAN 490
EDAPLAN 490 is a VOC-free wetting agent and dispersant
for organic and inorganic pigments as well as carbon blacks
in aqueous media. It is ideal for the manufacture of flood/floatfree aqueous coatings systems (air dry and force dry, 2Ksystems)
as well as for the manufacture of aqueous resin-free pigment
concentrates.
Reactive Surfaces
Austin, TX
512-472-8181
smcdaniel@reactivesurfaces.com
www.reactivesurfaces.com
Additives offered: Bio-based functional additives
DeGreez
DeGreez functionalizes a wide variety of coating systems with
degreasting/antifinger-printing capability.
OPDtox
OPDtox confers self-decontaminating capability to counteract
chemical weapons
ProteCoat
ProteCoat confers non-toxic, environmentally benign, long-lasting, highly efficacious antimicrobial activity to a wide variety of
coating systems.
Shamrock Technologies, Inc.

Newark, NJ
973-242-2999/Fax: 973-242-8074
marketing@shamrocktechnologies.com
www.shamrocktechnologies.com
FluoroSLIP 533
FluoroSLIP 533 PTFE/oxidized polyethylene powder is specifically designed for waterborne coatings to provide excellent
scratch, mar and scuff resistance. As part of the new powderin-powder technology of shamrockt the new FluoroSLIP 533
offers immediate and easy dispersibility.
SST-4P
SST-4P high performance PTFE powder provides the ideal combination of economics and performance. SST-4P provides excellent slip, rub and abrasion resistance in can, coil, industrial and
UV coatings.
Siltech Corp.
Toronto, ON, Canada
416-424-4567
Fax: 416-424-3158
Robert.ruckle@siltechcorp.com
www.siltechcorp.com
Siltech C-890
Siltech C-890 is a high silicone content silicone acrylate functional pre-polymer that is designed to react under UV or other
free radical cured process into the film and provide slip, abrasion resistance and release properties. The product does not generate foam.
Siltech C-759
Siltech C-759 is used for solventborne UV curable topcoats. It
helps to impact market resistance, anti-graffiti and anti-stain
properties, while also improving release. It will also improve
water and oil repellance.
Troy Corporation
Florham Park, NJ
973-443-0843
marketing@troycorp.com
www.troycorp.com
Additives offered: Dry-film preservatives, wet-state preservatives, performance additives including wetting, flow and leveling, mar and slip additives, defoamers, dispersants, rheology
modifiers, thixotropic agents, metal carboxylates, driers, antiscanning additives
TROYKYD D209W
TROYKYD D209W is a new, solvent-free defoamer that eliminates foam in aqueous systems without compromising surface
appearance or integrity. D209W offers excellent functionality
in a broad range of aqueous systems, including high-gloss and
wood coatings, both clear and pigmented.
Polyphase 599
For manufacturers wishing to formulate with an alternative to
the Divrow algaecide active used in industry-leading Polyphase
663, Troy introduces Polyphase 599, an advanced, low-leaching,
Divrow-free broad-spectrum fungicide and algaecide 599 offers
excellent long-term performance, environmental responsibility,
and low cost-in-use. 500 is ideal for water-based exterior paints,
coatings and stucco systems. CW
October 2014
FEATURE
Pigments
DIRECTORY
Here is a look at the latest offerings from select pigment manufacturers. For more
information on the products listed, please contact the company directly.
Aakash Chemicals
Fax: 630-469-2255
info@aakashchemicals.com
www.aakash-chemicals.com
Types of pigments: Blues (Phthalos R/S, G/S, Non-floccalating),
Greens (Phthalo green), Reds (Naphthol, DPP, Azo),Yellow
and Oranges(High-performance, Monoazo, Benzimidazolone,
Benzimidazolone)
Alex Color Company
Chrome) Iron Oxide Pigments (Transportation oxides, Black

IO, Red Brown IO, Yellow IO); Metallic Pigments (Silverflake);
Reds (Diketopyrrolo Pyrolle (DPP) pigments, Quinacridone pigments, Pyrazolone red and maroon, Pigment red and maroon,
Misc. red and maroon Toners and Lakes, BON red and maroon);
Specialty pigments (HP, Light Interference, Heat Management,
Low VOC, misc. yellow pigments); Whites (Synthetic micabased effects pigments)
Burgess Pigment Co.

Sandersville, GA
info@burgesspigment.com
www.burgesspigment.com
888-253-9265/Fax: 570-875-0885
joealex@alexcolor.com
www.alexcolor.com
Types of pigments: Aqueous Pigment Dispersions
Types of pigments: Extender pigments (aluminum silicates or

kaolin clays)
American Glitters, Inc.

Massapequa Park, NY
516-691-0060/Fax: 516-795-1191
fred-sales@americanglitter.com
www.americanglitter.com
Product name: OptiWhite

Attributes/comments: A thermo-optic kaolin that extends TiO2
while improving sheen control, touch-up, scrub, burnish resistance and other film properties. Conventional caulined and full
line of hydrous products also available.
Types of pigments: Metallic (Glitters, Aluminum), Specialty

(PET and Holographic)
Cabot Corporation
Product name: Alunex Aluminum Glitters

Attributes/comments: Aluminum Glitters in a range of
colors and sizes for plastics incorporation and high-heat
applications
Product name: Starmist Iridescent and Holographic Glitters
Attributes/comments: Specialty iridescent and holographic
in a variety of color-changing glitters and full range of sizes.
Also available in solvent-resistant colors.
Boston, MA
978-670-6106
lang.nguyen@cabotcorp.com
www.cabot-corp.com
BASF Corporation
Product name: EMPEROR 1600 and 1200

Attributes/comments: Premium carbon black pigments for
coatings applications where exceptional color and superior
processability are primary objectives. The products are specifically designed for solvent-based coatings applications
800-962-7829/Fax: 800-346-5896 dpsolutions@basf.com www.

basf.us/dpsolutions Types of pigments: Blacks (black, brown
and grey); Blues (Phthalocyanine pigments) Extender Pigments
(China clay, AL Silicate, Mica); Greens (Phthalocyanine,
October 2014
Types of pigments: Blacks (Dispersions, Additives, Pigments,

Filters, Rheological Filters and Additives, Stabilizers, Thixotropic
agents)
Coatings World | 65
FEATURE Pigments Directory

and feature enhanced dispersability and best-in-class color
performance.
Cappelle Pigments NV
Menen, Belgium
0032-56-52-72-00
sales@cappelle.be
www.cappelle.be
Types of pigments: Iron oxides (Transparent iron oxides yellow and red), Reds (Naphthols, Bona, Beta Naphthols,
Benzimidazolone), Yellow and oranges (Bismuth Vanadates,
Benzimidazolone, mono Azo, diarylide, Pyrazolone)
Product name: ECO-LYSOPAC Range
Attributes/comments: A range of hybrid pigments to replace
lead chromates in an economical way.
Dominion Colour Company

Toronto, Ontario
416-791-4200/Fax: 416-497-5198
marketing@dominioncolour.com
www.dominioncolour.com
Types of pigments: Blacks (Carbon blacks); Blues (Indanthrone,
Ultramarine, Phthalo basic dye); Greens (Phthalo.); Reds
(DPP, Naphthols, Anthraquinone, Toluidine, Anthanthrone,
Bon Maroon Quinacridone) Yellow and Oranges (Bismuth
Vanadale, Diarylide, Monoflag, Benzimidazolone, Hybrids,
Isoindolinone, Dianisidine)
EMD Chemicals
Philadelphia, PA
484-652-5600
Fax: 484-652-5749
coatings@emdmillipore.com
www.emd-pm.com
Types of pigments: Iron oxide (pearlescent aluminum flake),
Specialty pigments (crystal effect, aluminum oxide)
Product name: Meoxal luminous metal effect pigment
Attributes/comments: Meoxal luminous metal effect pigments
are aluminum, metal oxide, silver dollar flakes with an innovative layer structure achieving high brilliance and deep color
saturation.
Product name: Xirallic NXT high chroma crystal effect pigment
Attributes/comments: Xirallic NXT is a part of the NeXT
generation of Xirallic crystal effect pigments with an addedvalue dimension that can be used in many outdoor and indoor applications.
Emerald Hilton Davis

Cincinnati, OH
513-841-4000
Fax: 513-841-3771
colors@emeraldmaterials.com
www.specialties.emeraldmaterials.com
Types of pigments: Blacks (Carbon black dispersions, conductive black dispersions), Blues (Phthalo blue dispersions), Greens
(Phthalo green dispersions), Iron oxide pigments (Red, yellow,
brown, black dispersions), Reds (Toluidine, organic, brilliant
red dispersions), Yellow and Oranges (Permanent, ferrite, diarylide, diamisdine, dinitranine oranges, yellow dispersions)
Product name: LUCIDA COLORS Self-Dispesed Inkjet Pigment
Dispersions
Attributes/comments: These self-dispersed pigment dispersions
in CMYK process colors are resin- and surfactant-free, while
providing superior stability, optical density, rub resistance,
gloss, chroma, and light-fastness ideal for inkjet and print
applications.
Lansco Colors
Peark River, NY
845-507-5950
Fax: 845-735-2787
frank@pigments.com
www.pigments.com
Types of pigments: Blacks (Carbon Black); Blues (Phthalo);
Corrosion Inhibiting (Zinc Phosphate); Greens (Phthalo,
Chromium Oxide); Iron Oxide pigments (Construction,
Micronized); Metallic Pigments (Aluminum) Reds (Napthol,
Metal SaH Azo, Quinicridone, Benzimidazolone, Perylene);
Yellow and Oranges (Benzimidazolone, Isoindoline, Azo,
Diarylide, Hansa); Whites (TO2)
Lanxess Corporation
Pittsburgh, PA
info@lanxess.com
www.us.lanxess.com
Types of pigments: Blacks (Iron oxides); Blues (Phthalocyanine
blue); Greens (Chrome Oxide green, Phthalocyanine green);
Iron Oxide Pigments ( Synthetic iron oxide); Reds (Iron Oxide,
Azo red); Yellow and Oranges (Azo); Whites (Iron Oxide)
Nubiola
Norcross, GA
770-277-8819/Fax: 770-277-8809
orders-usa@nubiola.com
www.nubiola.com
Types of pigments:
Blacks (magnetic, inorganic), Blues

October 2014
Hides when wet.

Naturally.
W
ITH TiO2 near historic highs, OPTIWHITEs wet

and dry hiding properties may be the solution.
From a stable, consistent supplier with more than
sixty years dedicated to serving the coatings industry,
consider OPTIWHITE as your natural choice.
+001-478-552-2544 800-841-8999 fax +001- 478-552-1772

email: info@burgesspigment.com www.burgesspigment.com
PO Box 349, Sandersville, GA 31082, USA
Burgess Pigment
ISO 9001
FEATURE Pigments Directory

(ultramarine, encapsulated), Corrosion inhibiting (zinc, nonzinc, inorganic), Greens (chrome oxide, micronized), Iron oxide pigments (red, yellow, encapsulated, micronized), Metallic
pigments (ink grade, passivated), Reds (inorganic), Yellow and
oranges (inorganic)
The Shepherd Color Company
Product name: Nubicoat HRD

Attributes/comments: Nubicoat HRD offers a unique undertone
much redder than any existing ultramarine blue or other alternative pigments
Types of pigments: Blacks (Complex inorganic color pigments),

Blues (complex inorganic color pigments), Greens (Complex
inorganic color pigments), Metallic pigment (Complex inorganic color pigments), Yellow and oranges (Complex inorganic
color pigments)
Rockwood Pigments
Product name: Green 10C650

Attributes/comments: Green 10C650 is C. I. Pigment Green 17
(Chromium Green Black Hematite.) Green 10C650 can be used
in in IR camouflage coatings to achieve the 808 camouflage
color space as well as many other coatings.
Beltsville, MD
800-638-4444
Fax: 301-210-4967
info.us@rpigments.com
www.rpigments.com
Types of pigments: Blacks (Black/grey, complex inorganic, carbon black, lamp black), Blues (complex inorganic, ultramarine),
Extender pigments (barium sulphate), Greens (chromium, complex inorganic), Iron oxide pigments (black, burnt umber, raw
sienna, yellow, red/brown, natural and synthetic, burnt sienna,
metallic brown, ochre, raw umber, van dyke brown), Reds (cadmium red, maroon/orange), Yellow and oranges (yellow/orange,
complex inorganic)
Sun Chemical Performance Pigments

Cincinnati, OH
800-543-2323
pigments@sunchemical.com
www.sunchemical.com
Types of pigments: Blacks (carbon black, graphite), Blues (indantrone blue, phthalocyanine blue) Corrision inhibiting (zinc
flake, zinc paste), Greens (phthalocyanine green), Iron oxide
pigments (black iron oxide, red/brown iron oxide synthetic),
Metallic pigments (aluminum paste, aluminum powder, water
borne aluminum, stain resistant aluminum, gold bronze powders), Reds (bon red/maroon; lithol rubine; pigment scarlet
naphthol, arylide red and maroon; perylene red/violet/scarlet;
red lake c; quinacridone red/maroon/violet), Specialty pigments
(high performance; pearlescent), Yellow and oranges (diarylide
orange toner; diarylide yellow toner; hansa yellow; metallized
azo yellow)
Cincinnati, OH
513-874-0714
salesusa@shepherdcolor.com
www.shepherdcolor.com
Trust Chem USA

East Greenwich, RI
401-398-7301
Fax: 401-398-7321
info@trustchemusa.com
www.trustchemusa.com
Types of pigments: Blues (Phthalso, Indanthrone), Greens
(Phthalo), Reds (Quinacridone, Napthol, DDP, Azo condensation, etc.), Yellow and Oranges (Benzimidazolone, Monoazo,
Disazo, Pyrazolone, Hansa, Diarylide, etc.)
Product name: Quinophthalone Orange 67
Attributes/comments: Brilliant yellow shade orange for paints
and powder coatings. This opaque pigment provides very good
lightfastness and weatherability.
Product name: Disazo Yellow 155
Attributes/comments: New PY155 product line for plastics, inks
and coatings. PY155 provides clean, somewhat greenish-yellow
shades and is characterized by high tinctorial strength, solvent
resistance and good fastness properties. CW
Does Your Company Belong

in the Pigments Directory?
To be included in next years directory,
please contact:
Product name: SunFast Elastomer Black

Attributes/comments: Formulators for waterborne, solventborne and powder coatings can now impart durability, jetness and chemical resistance in many applications with Sun
Chemicals new SunFast Elastomer Black.
Kerry Pianoforte
Editor
201-805-2236
kpianoforte@rodmanmedia.com
October 2014
FEATURE
Solvent Reduction Technology

What are the Rules?
The following article is a summarized version of the full research paper recently delivered as a presentation on this topic of
solvent reduction technology at the Roof Coatings Manufacturers Associations 2014 International Roof Coatings Conference
(IRCC).
By Dr. Michael R. Van De Mark and Ameya M. Natu, Missouri S&T Coatings Institute
OC or volatile organic content has been one of the main

driving forces behind coatings technological innovation
and research efforts for the past 40 years since the advent
of the EPA and the clean air act.1 The approaches to the problem of an ever decreasing VOC has taken two directions. First,
the application of the art of formulation, where experience and
trial and error are used to reduce the level of VOC. At first, this
approach worked but as the levels of allowed VOC dropped it
found limits. The second approach is to use science to define
what will work and the true rules. This second approach is the
one we use at the Missouri S&T Coatings Institute.
The importance of the use of solvents in coatings has been
over blown. All solvents cost money and are only there to deliver the coating to the substrate, then, they leave. All solvents
cost to ship including water and we should look at solvent as
something we would want to eliminate if we can.
The resin and the pigment, including the extender pigments
which help lower the coating cost, are the two major paint components influencing the viscosity or flow of paints. The pigment
increases the viscosity as its concentration increases. As the aspect
ratio of primarily the extender increases from a sphere, ratio of 1,
to platy talc with its ratio of 40, the viscosity will increase significantly at the same volume fraction. Thus low PVC and low aspect
ratio will yield the lower viscosity and aid with VOC reduction.
The most influential is the resin which is the focus of the paper.2
Resin and Solvent Interaction Issues

The resin is the major contributor to the viscosity of a coating. The
choice of solvent can play a major role in how the viscosity responds
to the added solvent which is demonstrated by the Mark-Houwink
equation3, Equation 1. In a good solvent, the resin usually is in a
random coil configuration with an a of 0.4-0.7. If the polymer has
charges on the chain, they repel one another and the chain becomes
a rigid rod with an exponent of 2. If the polymer chain is in a ball
shape with no solvent inside (also known as hard sphere), the exponent is 0 and thus the viscosity becomes low and independent of
molecular weight.4 Examples of hard sphere resins are latex, dispersions and water reducible resins including CUPs.
The viscosity of a resin in a good solvent can be controlled by
adding a poorer solvent which reduces the value of exponent a and

gives viscosity which allows spray. This technology is simply a reduction with solvent which reduces the viscosity by more than simply adding more of the good solvent since the exponent is lowered.
Equation 1
The Mark Houwink equation also indicates that if we want to lower
the viscosity we can also reduce the molecular weight. However, as
the molecular weight is lowered below approximately 100,000, the
tensile strength drops. Thus, although the viscosity is now sprayable
at lets say 40,000 MW, the mechanical properties of the coating are
inferior and cannot be used.5 The answer to this is reaction cure
cross-link the resin after application. This is how 2K urethanes,
urea, and epoxy coatings work by using building blocks of resins
with 200-1500 molecular weight which combine many times to
reach a molecular weight giving good mechanical performance.6 In
addition, reactive diluents can be used which are actually monomers,
which act as both a solvent and are incorporated into the resin.
WR vs CUP: a new approach

The term water reducible (WR) has been around since about the
mid-1950s. It refers to a process by which a water insoluble resin
is dissolved in a high boiling, water soluble, organic solvent and
base is added to form a salt. Most of the chain is hydrophobic. When water is added, the chains collapse into a hard sphere
mainly containing only one polymer chain per particle depending
upon the polymer concentration when water is added.7
The term CUP was coined a few years ago in our research
group. It stands for a colloidal unimolecular polymer particle
dispersed in water without solvent. The process to form CUP
particles is very similar to that of water reduction. The major
differences are the use of a low boiling organic solvent, lower
than water, and after reduction, the solvent is stripped off to
yield a VOC free resin suspended in water, Figure 1.8 This process is the true pinnacle of what we referred to as reduction in
lowering the exponent of the Mark Houwink equation to zero.
The measured and calculated (from GPC data) diameters and distribution of CUP particles are virtually identical indicating a true unimolecular polymer particle.9 These particles are thermodynamically
October 2014
Roof Coatings FEATURE

stable suspensions unlike latexes which will settle out over time.10
A study of effect of molecular weight variation on CUP formation
and stability has shown that CUP particle size tracked the molecular weight except at very low molecular weight. From MW 13k up,
the theoretical and experimental particle size data were in very good
agreement. The CUP of 153K MW also went well and was of zero
VOC. For conventional water reducible resins, as the molecular
weight goes up so does the VOC. For example, water reducible resin
with 20K MW, the VOC is about 1lb/gal and at 40K it is about 3.2
lbs/gal making it impossible to use higher molecular weight resins
with the VOC restrictions we have today.11
Figure 3. Relative viscosity against volume fraction. M. Chen, C. J. Riddles, M.

R. Van De Mark, Colloid Polym. Sci., 291, 2013, 2893-2901
Figure 1. General water reduction process. I. Random coil configuration in THF.
II Random coil intimate ion pair. III. Extended coil solvent separated ion pair. IV.
Collapsed coil. V. Hard sphere. M. R. Van De Mark, A. M. Natu, S. V. Gade, M.
Chen, C. Hancock, C. J. Riddles, J. Coat. Technol. Res., 11, 2013, 111-122
The viscosity of CUP systems are dependent upon concentration

and the amount of charge on the particle. As the CUP concentration
increases the distance between particles decreases and the charges on
the particles repel each other which increases the viscosity. The higher
the charge density the higher the viscosity. Thus, keeping the charge
to the minimum needed to stabilize the particle in solution should be
targeted to give the lowest viscosity. As the particle size increases, the
point at which the viscosity rises, decreases in terms of percent solids.12
As shown in Figure 2, the particles with surface water and charge
can randomly pack or form a close pack configuration. In the end, the
resin must conform to the Kepler conjecture which limits the volume
solids before gelation. The thickness of the bound water layer () as
indicated in Figure 2, is approximately 0.56 nm. This layer is approximately the same for the three resins depicted in Figure 3 which represents a 100nm latex, a 25nm urethane dispersion and a CUP particle.
Figure 2. Random close packing of CUP with surface water (left); Kepler Conjecture with CUP and its surface water (right). M. Chen, C. J. Riddles, M. R. Van
De Mark, Colloid Polym. Sci., 291, 2013, 2893-2901
Solvent reduction can be achieved by using various methodologies and is an active field of research. With unique modifications to the existing water-reduction technique we have
developed novel aqueous polymer systems (CUPs) with zero
VOC to address the solvent issues and paved the way for future
developments in resin technology. CW
References
1
K. W. McCreight, R. Stockl, C. Testa, K. S. Seo, Progress in
Organic Coatings, 72, 2011, 102-108.
2
P. A. Steward, J. Hearn, M. C. Wilkinson, Advances in Colloid
and Interface Science, 86, 2000, 195-267.
3
T. F. Tadros, Colloids in Paints, Volume 6, Wiley-VCH, 2010.
4
P. C. Painter, M. M. Coleman, Fundamentals of Polymer
Science, 2nd Edition, Technomic Publishing Co. Inc., 1997.
5
P. C. Hiemenz, Polymer Chemistry: The Basic Concepts, CRC
Press, 1984.
6
K. Jindal, D. Bhattacharya, L. F. Francis, A. V. McCormick, L.
T. Germinario, C. Williams, Progress in Organic Coatings, 67,
2010, 296-301.
7
A. R. Marrion, The Chemistry and Physics of Coatigs, 2nd
Edition, Athenaeum Press Ltd., 2004.
C. J. Riddles, W. Z hoa, H, Hu, M. Chen, M. R. Van De Mark,
8
Polymer, 55, 2014, 48-57.
9
J. K. Mistry, A. M. Natu and M. R. Van De Mark, J. Appl. Poly.
Sci., 2014 DOI: 10.1002/APP.40916.
10
M. Chen, C. J. Riddles, M. R. Van De Mark, Langmuir, 29,
2013, 14034-14043.
11
M. R. Van De Mark, A. M. Natu, S. V. Gade, M. Chen, C.
Hancock, C. J. Riddles, J. Coat. Technol. Res., 11, 2013,
111-122.
12
M. Chen, C. J. Riddles, M. R. Van De Mark, Colloid Polym.
Sci., 291, 2013, 2893-2901.
Coatings World | 71
FEATURE
Future Proofing
Our Cities
Andr Veneman, Corporate Director, Sustainability & HSE, AkzoNobel
e now live in the age of the city. More than half

of the worlds people live in urban areas and by
2050, it will be more like 70 percent. At the same
time, we are using natural resources 1.5 times faster than the
world can replenish itself. With city living set to continue rising, climate change and resource scarcity challenges are only
going to increase.
One of the key challenges is to make existing buildings in
cities more energy efficient, more water efficient and more renewable, using solutions ranging from the simple such as insulation to the more advanced, such as clean energy, building
management systems and water recycling measures.
At the same time, if new buildings are not greener than what
went before, it simply wont work and governments around
the world need to continue to introduce new rules to make sure
that they are greener than before.
The World Business Council for Sustainable Development
(WBCSD) predicts that by 2050, 90 percent of buildings will
be zero net energy and fewer than six percent of buildings
will use fossil fuels for heating or cooling. But it is about
more than just the buildings on their own city dwellers need
not just smart buildings but smart cities, with smart grids,
and smart transport networks.
As developers and city planners grapple with these trends
and challenges, they are increasingly looking to their suppliers
to help tackle them.
At AkzoNobel we are working to meet these needs through
a strategy focused on radical resource efficiency. An approach
72 | Coatings World
we call Planet Possible our

commitment to doing more
with less.
Resource efficiency for us is not only about reducing
waste. Its about working in collaboration with customers and suppliers to reduce impact across the whole value
chain. Its about using more renewable energy and raw materials where possible and developing new products that
can help customers do the same to make a positive influence on society.
But companies can still do more. For example, at
AkzoNobel we have expertise in the field of life cycle assessment and circular economy models and we believe that by
sharing this knowledge we can play an even greater role in
making our cities more sustainable.
Taking this further, we believe that companies can and
should share their knowledge and expertise in an open way
with mayors, architects, urban planners and other urban
opinion formers. By working in collaboration we have the
opportunity to rethink our city environments and ultimately
make them more liveable.
At AkzoNobel we have a long history of providing innovative products that make the world a better place. But we know
there are times when we need to work with others to find those
breakthrough innovative solutions. This thinking not only
forms part of our Planet Possible approach to sustainability but
also contributes to our Human Cities initiative to create more
liveable cities. CW
October 2014
Industry News
Eastman to Acquire Taminco

in $2.8 Billion Transaction
Eastman Chemical Company has entered
into a definitive agreement with Taminco
Corporation under which Eastman
will acquire Taminco, a global specialty
chemical company. Under the terms of
the agreement, Taminco stockholders will
receive $26.00 in cash for each share of
Taminco common stock. The total transaction value is $2.8 billion, including net
assumed debt of $1 billion. The acquisition will be funded with available cash
and debt financing.
The acquisition of Taminco demonstrates Eastmans continued commitment
to accelerating growth throughout the
company and around the globe, said
Mark Costa, chairman and chief executive officer of Eastman. As a specialty
chemical company with consistent earnings growth and leading positions in attractive niche end markets, Taminco is a
strong fit with Eastmans strategic focus.
Taminco will add an attractive alkylamines stream to our chemical portfolio.
We commend the management team
and employees of Taminco. Their innovation-driven strategy has helped transform
Taminco into a leading specialty chemical
company as demonstrated by its strong,
consistent earnings growth over the past
eight years. We are confident that our
similar business models will allow for a
smooth and seamless integration, added
Costa. We look forward to welcoming
the Taminco employees to Eastman.
The acquisition, which was approved
by the Boards of Directors of both companies, is subject to certain conditions,
including a thirty day go shop period
in which Taminco may solicit alternative
acquisition proposals, required regulatory approvals and other customary closing conditions. The majority stockholder
of Taminco has agreed, subject to certain conditions, including the Taminco
Boards continuing recommendation
of the transaction, to vote its shares of
Tamincos common stock in favor of
the acquisition. As a result, no further
stockholder approvals will be required to

complete the acquisition. The transaction
is expected to close by year-end 2014.
Huntsman Completes
Acquisition Of Rockwoods
Performance Additives And
Titanium Dioxide Businesses
Huntsman Corporation has completed the acquisition of the Performance
Additives and Titanium Dioxide (TiO2)
businesses of Rockwood Holdings, Inc.
The successful completion of this acquisition better positions our company, said
Peter R. Huntsman, president and CEO of
Huntsman Corporation said. It will be immediately accretive to our earnings before
synergies of $130 million and provides further optionality for our pigments business.
The addition of specialty titanium dioxide
and performance additives will broaden our
product offering and further enable our ability to build the most competitive and successful pigments and additives business in
the world. The majority of earnings over
the past 12 months have come from their
specialty and niche TiO2 businesses, demonstrating the diversity and breadth of the
business we are acquiring.
Our existing business continues to
perform very well, he added. We see
excellent growth for products such as our
MDI polyurethanes, amines and aerospace composites and we have a number of projects underway that will fuel
this growth. With the addition of the
Rockwood businesses, we are well on our
way to achieving our EBITDA goal of $2
billion within the next couple of years.
Huntsman paid approximately $1 billion in cash and assumed certain unfunded European pension liabilities.
Algol and Omya Form

JV to Distribute Calcium
Carbonate and Specialty
Chemicals in Russia
Algol and Omya have agreed to establish
a joint venture in Russia to strengthen
their activities in the Calcium Carbonate

and Specialty Chemicals distribution.
Omya Algol Rus will provide to customers and principals in polymers, paints and
coatings, food, personal care and agricultural industries a one-stop-shop opportunity as well as provide the customers with
high-value services.
Omya Algol Rus builds a strong platform for future growth in the large and
rapidly growing Russian market for
Specialty Chemicals and value added
Calcium Carbonate products. The aim is
to increase market share especially in polymers, paints and coatings, food, personal
care and agricultural segments and to offer
existing and new customers an extended
product portfolio and improved services.
Omya Algol Rus will offer its customers
a full range of local and imported Omya
products combined with a broad range of
Specialty Chemicals and experienced technical application support.
Omya Algol Rus will have sales offices
in Moscow, St. Petersburg, Yekaterinburg
and Rostov with further planned expansion of its sales network.
BASF, Cargill and

Novozymes Achieve
Milestone in Bio-Based
Acrylic Acid
BASF, Cargill and Novozymes have
achieved another milestone in their joint
development of technologies to produce
acrylic acid from renewable raw materials. The team has demonstrated the successful conversion of 3-hydroxypropionic
acid (3-HP), to glacial acrylic acid and
superabsorbent polymers. Moreover
they have selected the process for further
scale-up.
In August 2012, BASF, Cargill and
Novozymes announced their joint agreement to develop a process for the conversion of renewable raw materials into
bio-based acrylic acid. In July 2013, the
partners successfully demonstrated the
production of 3-hydroxypropionic acid
Coatings World | 73
Industry News
(3-HP), one possible precursor

to acrylic acid, at pilot scale.
BASF initially plans to use
the bio-based acrylic acid to
manufacture superabsorbent polymers.
Currently, acrylic acid is produced by the
oxidation of propylene derived mainly
from the refining of crude oil.
Cargill came together with BASF
and Novozymes to do what had not been
done ever before. We have been working together for less than two years and
we have made great progress toward our
common goal, said Jack Staloch vice
president of research and development at
Cargill. Its a great example of what can
be accomplished when industry leaders
with unique expertise in biotechnology
and chemistry come together to create
new innovations.
Superabsorbent polymers and other
products derived from bio-based acrylic
acid will be an innovative offer to the
market and will meet consumer and industry demand for consumer goods based
on renewable raw materials and sustainable supply chains. BASF is the worlds
largest producer of acrylic acid, a highvolume chemical that feeds into a broad
range of products, including superabsorbent polymers that can soak up large
amounts of liquid, used primarily for diapers and other hygiene products.
Huntsman to Expand
Production Capacity of MDI
at Louisiana Site
Huntsman Corporation has commenced
preliminary engineering to expand production of methylene diphenyl diisocyanate (MDI) by investment in a new, world
scale MDI plant at its Geismar, Louisiana
site. The 400,000 metric ton expansion
will leverage the significant advantages of
the Geismar site, with its access to U.S.
shale gas, strong logistics base and excellent integration. The new capacity is
expected to come on-stream in 2018 and
will enable Huntsman to further support
the growth of its customers worldwide.
MDI capacity at the site is currently
undergoing an expansion to 500ktes,
which is due to come on-stream next
year. Huntsmans 760 acre Geismar site
is the largest integrated MDI production
facility in the Americas region.

MDI based polyurethanes are used in
an extensive range of applications and
markets including construction, automotive, coatings and footwear and
provide key benefits of energy efficient
insulation, comfort and well-being.
In addition to its Geismar facility, Huntsman Polyurethanes operates
world scale MDI facilities at its sites in
Rotterdam, Netherlands and Shanghai,
China.
Clariant Opens Lab

Facilities in Malaysia
Clariant has announced the inauguration of its new Malaysian laboratories
for Oil Services and Pigments businesses.
The new lab facilities are located in Shah
Alam, Malaysia and the opening of the
lab facilities signifies Clariants commitment to providing innovative technologies and products that respond to
the needs of customers both locally and
regionally.
Located in the nucleus of oil and gas
operations in South East Asia, the lab by
Clariant Oil Services is the first Center of
Excellence in Asia Pacific for its oil business. By utilizing LeanSigma approaches, which are the key methodology for
Clariants continuous improvement initiative known as Clariant Excellence, the
new lab enables Clariants oil services to
deliver high performance and continuous
improvement to its customers.
The facility includes state-of-theart equipment, featuring standard and
manual testing processes that model
global Clariant Oil Services labs in North
America, Brazil and the U.K. It also houses formula simulation and performance
testing in emulsion, flow assurance, corrosion and scale control technologies. It
joins the companys industry-leading mix
of laboratories in one of the worlds key
oil and gas regions.
Bayer Plans to Separate

Materialscience to
Accelerate its Development
Bayer intends in the future to focus entirely on the Life Science businesses
HealthCare and CropScience and float
MaterialScience on the stock market as
a separate company. In this way Bayer

is positioning itself as one of the worldleading company in the field of human,
animal and plant health. The Supervisory
Board unanimously approved the Board
of Managements plans. Our intention is to create two top global corporations: Bayer as a world-class innovation
company in the Life Science businesses,
and MaterialScience as one of the leading player in polymers, Bayer CEO
Marijn Dekkers announced. He said
both companies have excellent prospects
for success in their respective industries.
Employment levels are expected to remain stable over the next few years, both
globally and in Germany.
DuPont Opens Innovation

Center in Shanghai
DuPont opened its Innovation Center in
Shanghai, China the companys first
such facility in mainland China. The
Center will feature the latest DuPont innovations, applications and products that
address local market needs in food, energy, automotive and protection, as well
as computer, communications and consumer electronics, sectors.
The 3,800 square-foot Innovation
Center is co-located with the China R&D
Center and will enable real-time connections between customers and DuPont
scientists and engineers at more than
150 R&D centers around the world. As
part of a global network of Innovation
Centers, the Shanghai center will facilitate collaboration between customers,
industry regulators, academia and business partners and more than 10,000
DuPont scientists and engineers around
the world.China is strategically important to DuPont. The DuPont Shanghai
Innovation Center gives customers in
China access to our full range of scientific capabilities to find solutions to their
unmet needs, enabling the rapid development and commercialization of compelling new technologies, said DuPont
Greater China president Tony Su. Our
goal is to create and grow partnerships
with key stakeholders so that sciencepowered inclusive innovation will create
lasting, sustainable solutions in China
and around the world.
October 2014
Industry News
Clariant Doubles
Capacity for Pigments
and Pigment
Preparations in
Roha, India
Clariant announced the inauguration of
an important new extension to its production facility in Roha, southeast of
Mumbai, India.
The expansion doubles its capacity
at the facility for pigments and pigment
preparations. This higher output will enable the company to increase its market
coverage in India and the neighboring
countries of Bangladesh and Sri Lanka,
and to provide products better tailored to
customer needs, according to Clariant.
The increase in capacity has been
made possible with the introduction of
the very latest equipment for high-end
pigment preparation. The improved
plant, in which Clariant has invested CHF 3.2 million (INR 20 crores),
forms part of a strategic program that
the company has been carrying out in
recent years to support customers in
emerging markets with high quality
pigments and pigment preparations
that comply with local and international eco-labeling schemes.
Pigments and pigment preparations
produced at the Roha plant are for a wide
range of applications, including interior
and exterior coatings, packaging, personal, home and fabric care products seed
coatings, and dispersions for printing.
Clariant is investing across Asia to
develop production, technical support
and commercial service capabilities that
will enable our customers in this rapidly growing region to be successful in
growing their business, said Hariolf
Kottmann, CEO of Clariant. The enhanced capability in Roha complements
improvements we have made and continue to make in our various operations in
China, Indonesia, and elsewhere.
The capacity expansion in pigments
and pigment preparations will support
our dynamic growth in the domestic
Indian market for high quality, environmentally safer colorants and point of sales
tinters used by our customers in coatings,
printing and other special applications
where we continue to experience double
digit growth, said Marco Cenisio, senior vice president and general manager
Business Unit Pigments, Clariant.
BASF Starts Up Butadiene

Extraction Plant in Antwerp
BASF announced the start-up of a new
butadiene extraction plant at its Verbund
site in Antwerp, Belgium. The plant
has an annual production capacity of
155,000 metric tons.
The plant in Antwerp is BASFs
second butadiene extraction plant in
Europe. BASF already operates a butadiene extraction plant at its Verbund site in
Ludwigshafen, Germany, with an annual
production capacity of 105,000 metric
tons. With the plant in Antwerp, BASF is
more than doubling its production capacity for butadiene in Europe.
The butadiene will be extracted from
crude C4, a product from the steam
cracker. With the new plant we are further developing the integration of the C4
value chain in Antwerp, said Wouter
de Geest, CEO of BASF Antwerpen NV.
This important investment strengthens
the Verbund at the Antwerp site.
Butadiene is a raw material that can be
used to produce synthetic rubber, among
other applications. The tire industry is
one of the main consumers of butadiene.
Other applications for butadiene include
plastics production and paper chemicals.
Huntsman Installs Aromatic

Polyol Reactor at Facility
Huntsman Corporations Polyurethanes
division has completed the installation of
a new reactor at its TEROL Performance
Polyols
manufacturing
facility
in
Houston, Texas.
Construction on the new reactor began in late January 2014, and it is now
fully operational. The new aromatic polyol reactor has significantly increased the
sites annual production capacity.
According to Huntsman, it offers
one of the broadest ranges of aromatic
polyester polyols for rigid foam applications, with hydroxyl values ranging
from 120 to 350. Additionally, its customized polyol solutions can meet the
most demanding industry applications,
the company stated.
Huntsman TEROL polyols are used

in a wide range of applications, including spray polyurethane foam, boardstock,
insulated metal panels, structural insulated panels, appliances and commercial
refrigeration.
Earlier this year, Huntsman installed
a new 22 MMBTU furnace at the site to
accommodate the addition of up to three
polyol reactors. This is the first new reactor installed under the increased capacity
of the new furnace.
Huber Completes Capacity

Expansion at Precipitated
Alumina Trihydrate Facility
Huber Engineered Materials has increased capacity at its precipitated
alumina trihydrate (ATH) plant in
Bauxite, Arkansas by 30 percent. The
continuous investments at Bauxite will
effectively position Huber to continue
supporting its customers growth strategies with the manufacture of a broad
range of precipitated ATH products.
Phase two of the expansion at Bauxite
is already in motion and targeted for
completion in 2015, says Don Mills,
global sales director for Hubers Fire
Retardant Additives business. We are
well-positioned to serve our customers
in a number of markets.
The growth plans we are implementing build upon the initial strategy we set
when we entered the precipitated ATH
market with the purchase of Bauxite,
said Jerry Bertram, vice president and general manager for Hubers Fire Retardant
Additives Business. These continuing
investments to expand and improve our
manufacturing capabilities underline
Hubers ongoing, long-term commitment
to the fire retardant additives business
and the customers we serve.
Huber is a global supplier of nonhalogen fire retardant additives including ATH, magnesium hydroxide (MDH)
and engineered molybdate compounds
for a variety of consumer, electrical and
industrial applications, including reinforced plastics, engineering thermoplastics, rubber, carpet backing, cast polymer,
coatings, roofing, adhesives, high-voltage
insulators and wire and cable insulating
and jacketing. CW
October 2014
Suppliers Corner
Troy Introduces Solvent-Free Defoamer

for High Gloss Aqueous Coatings
Manufacturers of aqueous high-gloss and
wood coatings now have a new solventfree, high-performance additive that eliminates foam without compromising surface
appearance or integrity: Troykyd D209W
from Troy Corporation. Highly compatible
Troykyd D209W offers excellent functionality in a broad range of aqueous systems, including high-gloss and wood coatings, both
clear and pigmented, as well as other enduse areas, including spray applied systems.
With a solvent-free composition, Troykyd
D209W is an excellent choice for environmentally green coatings.
Troykyd D209W has shown equivalent
defoaming performance when compared
with the leading competitor products in fresh
aqueous paint samples, and superior defoaming performance in aged samples, which
translates into a significantly longer useful
service life for end-use paints and coatings.
Union Process Manufactures

S-50 Batch Attritor for
Specialty Ceramics
Union Process, Inc. has built an S-50 Batch
Attritor for a global customer who is using
the mill for a new process which involves
grinding specialty ceramics. As the product can have no metal contamination,
the 304 stainless steel tank is lined with
polyurethane, the agitator shaft is plasticsleeved stainless steel, and the stainless
steel arms are zirconium oxide tipped and
polyurethane coated.
A Halar-coated product discharge
assembly has been included with a
plastic bar grid located on the bottom
of the tank.
As multiple shaft speeds were desired,
a variable frequency drive was provided.
The milling system included an air diaphragm pump for circulation to improve
grinding and to quickly discharge the mill.
Like all batch milling Attritors, the
S-50 does not require any premixing.
Material can be directly fed into the
jacketed grinding tank. Temperature control can be maintained due to the use of
the jacketed tank. Wet grinding batch

Attritors are simple to operate, energy
efficient and require very little maintenance. No special foundation is required.
New High Temperature

Ultra Nanoindentation
Tester from Anton Paar
Based on the technology of Anton Paars
Ultra Nanoindentation Tester, the High
Temperature Ultra Nanonindentation
Tester offers the highest resolution and
highest thermal stability Nanoindenter.
Active surface referencing technology
reduces thermal drift (10 nm/min at 400C)
and our unique materials design allows for
negligible thermal expansion. The company
offers two new options: one up to 200 C
and an option for 700 C (under vacuum).
Key features include two independent
depth and load sensors and the highest
possible frame stiffness (> 108 N/m). An
integrated high vacuum chamber allows
testing at 5 x 10-7 mbar. Two ranges of
temperature are available with the same
Ultra Nanoindentation Tester.
Dymax Offers Plastic

Bonder with Moisture Cure
Dymax Corporations newest plastic
bonder cures with UV/Visible light and a
secondary ambient moisture-cure system
making it an ideal adhesive for applications
requiring shadow-area curing. Dual-Cure
3401 is specifically designed for rapid, highstrength bonding to hard-to-bond PC and
ABS as well as metal substrates. It exhibits
low shrinkage, resulting in less stress at the
bond line, and it cures fast in 1 second
enabling higher production rates. Dymax
3401 is low viscosity for better wetting and
is jetting compatible.
This versatile material is curable with
both broad-spectrum UV and narrowspectrum 385 nm LED curing systems,
giving manufacturers options. Dual-Cure
3401 fluoresces blue under low-intensity
black light (365 nm) for easy visual inspection of the bond line.
Class 100 Cleanroom

Cabinet Oven From Grieve
No. 797 is a 260F (127C), electrically-heated, Class 100 cleanroom cabinet oven from
Grieve, currently used for drying coatings
onto printed circuit boards at the customers
facility. Workspace dimensions of this oven
measure 36 W x 36 D x 39 H. 20 kW
are installed in Incoloy-sheathed tubular elements to heat the oven chamber, while a
1000 CFM, 1-1/2-HP recirculating blower
provides horizontal airflow to the workload.
This Grieve cleanroom cabinet oven features 4 insulated walls, Type 304, 2B finish stainless steel interior with continuously
back-welded seams, exterior finished with
white epoxy paint, #4 brushed stainless steel
door cover and control panel face, 30 x
24 x 6 thick stainless steel high-temperature HEPA recirculating filter, plus all safety
equipment for handling flammable solvents,
including explosion-venting door hardware.
Controls on No. 797 include a digital indicating, programming temperature
controller and SCR power controller.
Custom Engineered Tanks

From Charles Ross and Son
Ross Custom Engineered Tanks are built
in ASME-code certified plants and can be
designed for virtually any use, application
or environment. These tanks can include
agitators, heating jackets or coils, insulation, thermowells, passivated surfaces
and special coatings or tank liners. Any
number of ports, manways and valves
may be specified on vessels as large as
100,000 gallons in capacity.
With state-of-the-art machining and
design capabilities, Ross accepts a wide
range of fabrication projects from simple
storage vessels to complex reactors and
tank farms, the company stated. Typical
materials of construction are carbon
steel, 304 and 316 stainless steel, Monel,
Hastelloy, Inconel, titanium and aluminum. Atmospheric, vacuum and high
pressure designs are routinely built in
various geometries. CW
Coatings World | 77
People
Lansco Hires New Technical Director
Lansco Colors has hired Jadel Baptista as

technical director. Baptista is an accomplished
business executive with extensive experience
in the coatings industry where he has held
several positions in
R&D and technical
service. Lanscos addition of Baptista to
its technical team underscores its commit- Jadel Baptista
ment to providing the
most consistent high quality pigments and
service available.
Michelman Makes
Management Hire for Asia
Pacific
Michelman has hired Richard Yang as its
new regional sales manager, Asia-Pacific,
Chemical Specialties, and country manager, China.
Yang will be responsible for growth initiatives and strategic planning in this critical
region, and will direct the companys Asia
Pacific sales team, including agents and distributors. Yang will serve on Michelmans
Chemical Specialties and Asia Pacific
Leadership teams, and will work closely
with the companys regional and global marketing and technology teams. He will work
out of Michelmans Shanghai offices.
Yang brings more than twenty years of
experience, most recently serving as regional
business manager, Asia Pacific, at Honeywell.
Bordeanu Joins Sika

Automotive USA as
Research Scientist
Nicolae Bordeanu has joined Sika Automotive
USA, transferring from Sika Automotive
Switzerland. Bordeanu has worked as a
project leader in research and development
with Sika since 2008. Before joining Sika,
he worked for three years as a project leader
and Post Doc at EMPA, a Federal test lab in
Duebendorf, Switzerland. Bordeanu will be
working as a research scientist with focus on
Sika Reinforcer and SikaBaffle technologies
during his three-year period in Madison

Heights, Michigan.
Evonik Promotes Edlinger

to Business Line Director,
Interface & Performance,
Americas
Christian Edlinger was promoted to
business line director, Interface and
Performance, in the Consumer Specialties
Unit of Evonik Corporation. He is responsible for developing and implementing business strategy for the Americas
region, and is a member of the global
management team for the Interface &
Performance Business Line.
The global Interface & Performance
Business Line offers specific expertise in:
release coatings for labels and hygiene applications; additives and processing aids for
the manufacture of plastics and rubber, fluff
pulp, tissue and textiles; wetting agents for
safeguarding the efficacy of plant protection
agents; as well as additives for building protection and metalworking fluids; and binders for adhesives and sealants.
Dow Names Jack Broodo

Vice President, Investor
Relations
The Dow Chemical Company has appointed Jack Broodo, currently president of
Dow Chemical Canada ULC and director
of feedstocks for the companys North and
Latin America regions to vice president of
Investor Relations for the company.
Broodo succeeds Doug May, who will
become business president of the companys Olefins and Aromatics business unit.
Broodo will report to William Weideman,
Dows executive vice president and chief
financial officer, and will work with May
to ensure a smooth transition.
Specialty Polymers Inc.

Hires New Vice President
of Sales
Specialty Polymers Inc., has hired Brad
McPhee as the companys new vice
president of sales and marketing. In his

new role as vice president of sales and
marketing, McPhee will be responsible
for overseeing the companys sales staff
and marketing department. He will also
be in charge of generating new business
and developing new technology. With
McPhees hiring, longtime VP of sales
and marketing Steve Reiser will take on a
new role managing the companys technical group and adhesive business. McPhee
worked for 28 years in sales management
and marketing roles with Rohm and
Haas and Dow Chemical and worked
as the business development director at
Organik Kimya US, Inc.
R.E. Carroll Inc. Hires New

Midwestern Technical Sales
Representative
R.E. Carroll Inc. has added Charleen
Heinke to its sales team. Heinke will be
responsible for the Midwestern sates
of Illinois, Indiana, Iowa, Michigan,
Minnesota, Missouri and Wisconsin. She
has experience in technical sales, with
the majority of her career spent in the
paint and coatings industries. Heinke has
worked for companies such as Valspar,
AkzoNobel and Rohm and Haas.
She is currently the president of the
ChemPharma organization and participates in many local trade organizations.
Tom Parker Joins Rudd

Company
Rudd Company has appointed Tom Parker
vice president of sales. Parker brings more
than 15 years of executive sales management
experience in the coatings industry, with a
strong focus in the wood finishes segment in
both floor finishes and lacquer. Parker previously spent 13 years as the vice president of
sales and marketing with Lenmar Coatings,
a division of Benjamin Moore Company.
His 30 year overall career in coatings has
also included positions with The Glidden
Company/ICI, Minwax and more recently
NanoChem Technologies. CW
October 2014
Meetings
North Africa Coatings Congress

to be Held in Casablanca
October 15 - 16, 2014
North African Coatings Congress
2014
Location: Hyatt Regency Hotel,
Casablanca, Morocco
Website: www.coatings-group.com
November 5 - 7, 2014
NACE Western Area Conference 2014
December 3 - 5, 2014
CHINACOAT2014
Location: Seattle, WA, U.S.

Contact: Katie Flynn
Phone: 281-228-6210
Email: katie.flynn@nace.org
Website: events.nace.org
Location: Chinese Import and Export

Fair Complex, Guangzhou, China
Contact: Sinostar International
Phone: 852-2865-0062
Website: www.chinacoat.net
Email: info@sinostar-intl.com.hk
October 19 - 21, 2014

NACE Northern Area Eastern
Conference 2014
Spray Finishing Technology Workshop
Location: St. Johns, NF, Canada

Contact: Katie Flynn
Phone: 281-228-6210
Email: katie.flynn@nace.org
Website: events.nace.org
Location: Toledo, OH
Contact: Jaime Wineland
Phone: 800-466-9367 ext. 7320
Website: www.owens.edu
Email: sprayworkshop@netscape.net
October 27 - 29, 2014

Rheology Fundamentals &
Applications for Synthetic Latices and
Associated Coating Formulations
November 6, 2014
The New Product Finishing Road
Show South
Location: San Diego, CA

Phone: 603-742-3370
Email: info@epced.com
Website: www.epced.com
October 28 - 31, 2014
Location: Botley Park Hotel,

Southampton, SO32 2UA
Phone: 01442 826826
Website: www.surfaceworld.com
November 11 - 13, 2014

FABTECH
LatinCorr 2014
Location: Plaza Mayor Convenciones y
Exposiciones Medellin, Colombia
Contact: Judith Chovil
Phone: (571) 6202827
Email:
Website: latincorr2014.org
Location: Georgia World Congress

Center Atlanta, GA, U.S.
Phone: 313-425-3000
Email: jcatalano@sme.org
Website: www.fabtechexpo.com
19th International Corrosion Congress
Location: Mumbai, India

Contact: Kim Shah
Phone: +919321113007
Email: kim.shah@nace.org
Website: www.corcon.org
Location: Jeju, Korea Republic of

Contact: Deok-soo Won
Email: directora@nacecolombia.com
Website: www.19thicc.com
Powder Coating 101 - Basic Essentials
with Lab
Location: Jacksonville, FL
Website: www.powdercoating.org
November 12 - 15, 2014

CORCON 2014
December 1 - 6, 2014
2014 Annual NACE New Orleans
Education Week
December 9 - 10, 2014

Powder Coating 202 - Optimizing
Your Powder Coating Operation with
Lab
Location: Indianapolis, IN
Website: www.powdercoating.org
February 11 - 12, 2015

Liberty Bell Corrosion Course
Location: Williamsons Banquet Hall
Horsham, PA, U.S.
Contact: David Krause
Phone: +1 610-868-9352
Email: corban598@outlook.com
February 17 - 18, 2015

SPE/NACE Deepwater Field Life
Corrosion Prevention, Detection,
Control, and Remediation
Location: AT&T Executive Education
and Conference Center Austin, TX, U.S.
Phone: +1 972-852-9292
Email: registration@spe.org
Website: www.spe.org
February 24 - 26, 2015

Northern Area Western Conference
2015
Location: Calgary TELUS Convention
Centre Calgary, AB, Canada
Contact: Yasir Idlibi
Phone: +1 403-514-2334
Email: Yasir@adanacglobal.com
Website: www.nace.org CW
Location: New Orleans Airport Hilton

Kenner, LA, U.S.
Contact: Charlie Speed
Phone: +1 504-400-7878
Email: Charlie Speed@gmail.com
Website: www.nace.org
Coatings World | 79
Classifieds
Blades
Products & Services

YNN
HIGH
SPEED
DISPERSERS
Scan to see
units in stock
for fast delivery.
Free Tag Reader:
http://gettag.mobi
Equipment for Sale
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the value of
additive
Dispersing Agents
Leveling Agents
Adhesion Promoter
Functional Additive
Defoamer
10.2D37-42
O ice +886 223328001

www.doxachemical.com doxa@doxachemical.com
1-800-243-ROSS
www.dispersers.com
WWW.COATINGSWORLD.COM
October 2014
Advertising Index
Company Name
Page
Ashland
Atlas Material Testing Solutions
BASF Corporation
Blairgowrie Associates, LLC
Burgess Pigment Company
BYK USA Inc.
Cabot
Chemark Consulting
DIC Corporation
dmg events
Evonik Industries
Heubach Ltd.
Hoffmann Mineral GmgH
King Industries
Little Joe Industries
Lonza Inc.
McDaniel and Associates, PC
Micro Powders Inc.
Munzing
Nubiola USA
Orion Engineered Carbons LLC
Phoseon Technology
R.E. Carroll, Inc.
Shamrock Technologies Inc.
Siltech Corporation
Sinostar Intl Ltd.
Sun Chemical
Sunin Machine Co., Ltd.
Troy Corporation
Phone
Website
19 800-345-0447
ashland.com/coatings
25
www.atlas-mts.com
7, 43
800-231-7868
www.basf.com
26
602-539-2683
www.blairgowrieassociates.com
67
478-552-2544
www.burgesspigment.com
11
203-265-2086
www.byk.com
31
cabotcorp.com
29
910-692-2492
www.chemarkconsulting.net
13
973-404-6600
www.dic-global.com/en/
57
+44 (0)1737 855021
www.coatingsgroup.com
15
732-981-5346
www.tego.us
9
800-HEUBACH
www.heubachcolor.com
4
+49 (0) 84 31-53-0
www.hoffmann-mineral.com
18
203-866-5551
www.kingindustries.com
27
908-359-5213
www.littlejoe.com
69
678-624-5800
www.lonza.com
63
512-472-8282
www.technologylitigators.com
17
914-793-4058
www.micropowders.com
Cover 4
973-279-1306
www.munzing.com
Cover 3
770-277-8819
www.nubiola.com
23
832-445-3300
www.orioncarbons.com
21
503-439-6446
www.phoseon.com
61
800-257-9365
www.recarroll.com
Cover 2
973-242-2999
www.shamrocktechnologies.com
63
416-424-4567
www.siltechcorp.com
49
852-2865-0062
www.chinacoat.net
3
800-543-2323
www.sunchemical.com
24
886-2-22407863-4
www.sunin-machine.com
59
973-443-4200
www.troycorp.com
Statement of Ownership, Management, and Circulation
September 2014
Coatings World
Coatings World
0 0 0 1
Monthly
8 0 2 6 September 19, 2014

$75.00
12
70 Hilltop Rd., 3rd Floor, Ramsey, Bergen County, NJ 07446-1150
Joe DiMaulo
201-825-2552
14773
14750
13797
13595
70 Hilltop Rd., 3rd Floor, Ramsey, NJ 07446-1150
C. Dale Pritchett, 70 Hilltop Rd., Ramsey, NJ 07446
13803
13600
70 Hilltop Rd., Ramsey, NJ 07446-1150
Rodman J. Zilenziger, Jr
70 Hilltop Rd., Ramsey, NJ 07446-1150
Claire R. Zilenziger
Katherine M. Zilenziger
Anna G. Zilenziger
70 Hilltop Rd., Ramsey, NJ

James R. Zilenziger
07446-1150
07446-1150
07446-1150
07446-1150
745
921
745
921
14549
14521
224
229
14773
14750
94.9%
93.7%
6159
19892
19759
20638
20680
96.4%
Kerry Pianoforte, 70 Hilltop Rd., Ramsey, NJ 07446
Rodman Media Corp.
6089
95.5%
October 2014
Audience Development Manager
9/19/2014
COA 2014-state of ownership.indd 3

COA 2014-state of ownership.indd 1
2014-state
of ownership.indd 2
9/19/14COA
11:48
AM
9/19/14 11:48 AM
9/19/14 11:48 AM
Coatings World | 81
Final Coat
AkzoNobel Reveals its

Color of the Year for 2015
AkzoNobel recently revealed Copper Orange as its Color of the Year for 2015. Warm and surprising, Copper Orange reflects a more
positive outlook on the world while representing a new emphasis on the concept of sharing, the company said.
Selected by an invited panel of independent design and color experts, it has a depth which combines with pinks, neutrals, whites
and other orange hues, as well as metallic colors and wood tones.
According to AkzoNobel, the overriding idea for 2015 is that people are finding new ways to add color to their lives and developing a warmer and more caring environment for all. Copper Orange captures this mood.
It spearheads the companys Colour Futures 2015 global study of color trends, which includes five main themes, all inspired
by one larger idea, identified as Everyday + Finding the wonderful in the normal.
Copper Orange was selected by a panel of independent design and

color experts as AkzoNobels Color of the Year for 2015.
October 2014

Coatings Word October 2014

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problems into solutions?

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working for you.

Visit us at ChinaCoat 2014

NINE DYNASTIES LEAVE

FUNCTIONAL FILLERS FOR COATINGS

October 2014 Vol. 19, No. 10 Table of Contents

The Auto Refinish Market

International Coatings Scene ............................... 36

The International Trade Commission

Annual CHINACOAT Issue

s we wrap up this months issue, the Coatings World team is busy

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

For colors as durable as the products you put them on,

PPG Opens Regional Headquarters

PPG Industries recently marked the

Government should be an advocate, not an

our commonwealth remains the best place to

8 | Coatings World www.coatingsworld.com

Sherwin-Williams Predicts Optimistic 2015

The world of color is moving in vibrant

past decades more viable than ever. The

10 | Coatings World www.coatingsworld.com

a pop of color, or combined, to create a

Now in its 12th year, Colour

peoples homes more beautiful.

with Honda in some of its key markets

Eastern Coatings Show Issues Call for Papers

The criteria, according to White, will include an abstract of

12 | Coatings World www.coatingsworld.com

LIQUID NAILS Brand

LIQUID NAILS brands Extreme Heavy

Asian Paints Chooses New

technology Amit Syngle said.

Berger Paints Begins

Benjamin Moore Joins

14 | Coatings World www.coatingsworld.com

of ceremonies on September 29. Since its

Henkel China Awarded as

the design and early R&D stage.

Axalta Coating Systems

Steve Markevich, senior vice president

AkzoNobel Ranked Top of

16 | Coatings World www.coatingsworld.com

game, the more capable we are of meeting

ShawCors Bredero Shaw

PPG Aerospace Expands

Visit us at China Coat Booth #9.2L26/28

capacity several times, adjusting

France; and Dubai, United Arab

Benjamin Moore Honors

18 | Coatings World www.coatingsworld.com

concert for honorees and guests.

Imagination and practicality

Ashland Specialty Ingredients offers industry-leading

Registered trademark, Ashland or its subsidiaries, registered in various countries

for families and celebrities alike.

PPG Highlights Electrocoat

industry-leading electrocoats and their

BASFs Product Portfolio

20 | Coatings World www.coatingsworld.com