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mccaininstitute.org/programs/humanitarian-action
TABLE OF CONTENTS
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mccaininstitute.org/programs/humanitarian-action
MARKETING
Effective marketing is a key factor to ensure success for your awareness
week. Each campus will have distinct areas for bulletin space and ways to
reach students, so schools should customize their marketing plans to reach
the maximum number of individuals. Consistent marketing for Student
Alliance partners will include the title [School Name] Sex Trafficking
Awareness Week, the color purple and social media engagement using
#StudentAllianceAgainstTrafficking. Efficient marketing strategies can also
include the following:
n The McCain Institute will provide 100 Student Alliance T-Shirts
for each participating school. These T-shirts can be worn by
awareness week volunteers and be used for giveaways at events to
spread the awareness message across campus.
n Social Media is a vital tool for every marketing plan. Alliance
partners will create a Facebook page and event for the awareness
week to attract students to planned events. Throughout the week,
volunteers and participating students can use Facebook, Twitter
and Instagram to share their experiences and raise awareness using
#StudentAllianceAgainstTrafficking.
n Club meetings and classroom presentations are an
opportunity to speak to related groups about the awareness week
and request their participation. Related class subjects may include
human rights, social justice, womens rights or child safety.
n Flyers are an effective way to reach students across campus. They
can be distributed at student events or on campus malls to
advertise the awareness week, or they can be displayed on walls and
bulletin boards in appropriate areas.
mccaininstitute.org/programs/humanitarian-action
PROPOSED TIMELINE
The Student Alliance Against Trafficking Sex Trafficking Awareness Week
will take place the week of January 25, 2016. During the fall semester,
partner organizations should schedule phone calls with The Institutes
Humanitarian Action team, organize an on-campus planning group, develop
social media pages and plan a marketing strategy. The below proposed
timeline can be used as a guide to facilitate a successful event.
n Two Weeks in Advance
Flyers: Post half of the flyers around campus. Schools with poor
weather during this time should post most of these flyers indoors if
possible.
Online: Invite members of student organizations and distribution
lists to the awareness week Facebook event. Facebook will remind
your attendees of the event, as it gets closer.
University Listservs: Place an event announcement in your
schools listserv or newsletters asking for volunteers for your event.
This allows you to attract extra help while also advertising the
awareness week.
Lawn Signs: Place half of the lawn signs in approved areas around
campus.
mccaininstitute.org/programs/humanitarian-action
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mccaininstitute.org/programs/humanitarian-action