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Building a brighter future for humankind
The Living Ocean and Coast
CONTENTS
04 THEME AND VISION The Living Ocean and Coast; conservation and Green Growth
06 CONCEPT The Ocean and Humanity in 2050
Theme Development
The Living Ocean and Coast promotes the coexistence of the ocean and humankind through
preserving marine ecosystems, thus nurturing the Blue Economy*, the green growth of the ocean
*The term Blue Economy refers to the new economic system that can create an ecologically and economically sustainable future with the ocean.
Exhibition Items
The exhibitions will feature creative, technological, and artistic interpretations of the interaction
between the ocean and humankind for the year 2050
BIE
Following a series of highly successful exhibitions after London’s Crystal Palace Exhibition in 1851, it became necessary to create
an international organization responsible for supporting and regulating World Expos. To this end, the Bureau of International Exhibitions
(BIE: Bureau des International Expositions) was established in 1928. There are currently 156 member countries of the BIE.
The sea challenges us to make concerted efforts to reach harmony between marine ecosystems and human beings. A Vision for Restoring Life to the Sea and Coast
Expo 2012 Yeosu Korea will present a new vision to change “the sea in crisis” into “a sea of hope,” Sea level rise, the loss of biodiversity, acidification and pollution are only a few dangers threatening our seas and
with the theme The Living Ocean and Coast. coasts. Restoring sustainable life to our marine environment is the responsibility of the entire global community.
The Living
Ocean and Coast
Creative marine
Cutting-edge
activities and
maritime industries
cooperation
and technologies
of humankind
Coastal Triangle
The Coastal Triangle is modeled after the geography of Korea's
southern coast “Dadohae” or archipelago. Visitors will have live
experiences of wetlands and the effects of sea level rise.
Korean Pavilion
The Korean Pavilion will be a zero-carbon building by utilizing green
architecture and design. It will showcase the eco-friendly standard
to which Korea's building industry is aspiring.
Energy Park Expo Digital Gallery International Pavilions Sky Tower Corporate Pavilions Korean Pavilion Sub-theme Pavilions Big-O Coastal Triangle Thematic Pavilion The Aquarium
International Pavilions
The International Pavilions that will accommodate exhibitions of
participating countries are designed in the image of Korea’s southern
coast archipelago. Using cutting-edge construction technology and green
materials, the pavilions will also feature roofs with solar panels and
eco-friendly ventilation systems.
Expo Town
The Expo Town will house local and foreign staff and will be built as
a functioning eco-friendly city. After the Expo, it will be transformed to
a model “green home” residential area.
Energy Park
The Energy Park will feature various forms of renewable power sources to
provide clean energy to the Expo site.
Wireless Tram
The wireless, hybrid low-floor tram is a form of experimental green
transportation that will be operated within the site as an alternative means
of transportation.
EXPO 2012 YEOSU KOREA 08 • 09
YEOSU DECLARATION & PROJECT
Yeosu Project
The Yeosu Project is a pilot program aimed at supporting the developing world’s efforts to deal with marine ecological problems by providing
training and research cooperation. With the support and participation of international community, the Yeosu Project aspires to lead the way in
enhancing international cooperative programs for the marine environment.
INCHEON SEOUL
IKSAN
The newly built
national highway GIMHAE
BUSAN
SACHEON
GWANG
JU
SUN
CHEON GWANG
YANG
The word Yeosu literally means “Beautiful Water.” Yeosu is a port city on the southern coast of Korea MUAN
renowned for its natural beauty and rich marine culture and traditions. YEOSU
MOKPO
A mid-size city with a population of 300,000, Yeosu has great ambitions to become an environmentally
KTX The National The Coastal
friendly sun-belt city and a home for marine industries, R & D centers and tourism by hosting Expo 2012. Highway Cruise
Scenic Beauty
SEOUL MOKPO YEOSU BUSAN Visitors shouldn’t miss the pristine islands of Odongdo, Geomundo, and Baekdo. Yeosu is located in the center of National
3hours 1hour 30minutes 2hours
Hallyeosudo Marine Park famed for its scenic beauty created by countless islands, islets and rocks.
Industrial Hub
Yeosu is transforming itself into a center of marine industries and research centers. A chemical and steel industrial complex, one of
the largest container ports in Asia, as well as a space center are located nearby.
1
1 Hyangiram, a hermitage facing the sun
2 Geomundo, a half-way to Jeju placed at the southernmost point of the archipelagic sea
3 Jinnamgwan, the largest single-story wooden building in Korea (National Treasure No. 304)
4 Baekdo, the secret beauty consisted of 39 uninhabited islets
Yeosu and the surrounding region of Korea's southern coast 5 Odongdo, famous for its 194 indigenous plant species including camellias
Emblem
The Expo 2012 Yeosu Korea emblem symbolizes the harmony and
balance of all ecosystems. The outer circle symbolizes the Earth
encompassing its species (red), oceans (blue), environment (green),
and the dynamic waves of the seas (white).
Mascots
Yeony and Suny, the official mascots of the Yeosu Expo, were
inspired by plankton — the source of all marine
and coastal life. Their deep blue bodies represent the sea, particularly
Yeony Suny the resources of the deep sea.
Sado, where 7 islets mystically connect as one with the parting of the ocean