Bsbmkg606 Assessment Tool v2

ASSESSMENT TASKS
Unit code/name:
Students ID:
BSBMKG606 Manage international marketing
ASSESSMENT INSTRUCTIONS
Overview
Prior to commencing the assessments your assessor will explain each task and the
terms and submission of your task. Please consult your assessor if you are unsure
of any questions. It is important that you understand adhere to the terms and
conditions and address fully each task. If any task I not fully address than your
assessment task will not be marked. The assessor will support you throughout this
process.
Written work
The assessment tasks are used to measure your understanding and underpinning
skills and knowledge of this unit of competency. When answering please ensure you
address each criteria and sub point, demonstrate your research each of the ques
tions and cover the topic in a logical and structured manner.
Active participation
It is a condition of enrolment that you actively participate in your studies. Active
participation is completing all tasks on time. If you do not participate you will be
required to report to Student Services Coordinator
Plagiarism
Plagiarism is taking and using someone else's thoughts, writings or inventions and
representing them as your own. Plagiarism is a serious act and may result in a
students exclusion from a course. When you have any doubts about including the
work of other authors in your assessment, please consult your trainer/assessor. The
following list outlines some of the activities for which a student can be accused of
plagiarism:
Presenting any work by another individual as one's own unintentionally
Handing in assessments markedly similar to or copied from another student
Presenting the work of another individual or group as their own work
Handing in assessments without the adequate acknowledgement of sources used,
including assessments taken totally or in part from the Internet
If it is identified that you have plagiarised within your assessment task, then we will
organise a meeting to discuss this with you.
Copyright
You must be careful when copying the work of others. The owner of the material
may take legal action against you if the owner's copyright has been infringed. You
are allowed to do a certain amount of copying for research or study purposes.
BSBMKG606 Assess Tool
Version 2 Issued 17/06/2015
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ASSESSMENT TASKS
Unit code/name:
Students ID:
Generally, 10% or one chapter of a book is acceptable, where the participant is

studying with, or employed by, an educational institution.
Competency Outcome
There are two outcomes of assessments: S=Satisfactory and NS = Not Satisfactory.
You will be awarded C=Competent if you have completed all tasks.
Assessment appeals process
If you feel that you have been unfairly treated during the assessment and you are
not happy with your assessment and you are unhappy with the outcome you have a
right to lodge an appeal. You must first discus with your trainer/assessor. If you
would like to proceed further with the request you need to lodge an appeal to the
Course Coordinator in writing outlining the reason(s) for the appeal.
Application of Unit
This unit describes the skills and knowledge required to formulate, assess,
strategically manage, evaluate and improve international marketing programs. It
applies to experienced individuals who are required to manage a team and are
responsible for evaluating international marketing opportunities, setting marketing
objectives and determining approach and operational structure for an organisation
marketing internationally.
Assessment Activity Matrix
Students who complete this unit will be able to demonstrate the skills and
knowledge to devise, document and present a marketing plan detailing approaches
and the marketing mix to achieve organizational marketing objectives.
Elements
Performance
Criteria
Assessment Tasks
1. Formulate international marketing

objectives
2. Determine international marketing
approach
3. Determine operational structures
4. Manage international marketing
performance
5. Evaluate and improve international
marketing performance
Foundation Skills
Performance Evidence and Knowledge
Evidence
1.1/1.2/1.3/1.4
Task 2
2.1/2.2/2.3
Task 2
3.1/3.2/3.3
4.1/4.2/4.3/4.4/4.5
Task 2
Task 2
5.1/5.2/5.3/5.4/5.5/
5.6
Task 2

Tasks 1, 2,
Tasks 1, 2,
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Foundation Skills
Skill
Description
Reading
Researches, analyses and consolidates a range of complex

textual information from a variety of sources to identify key
details and determine relevance to strategic organisational
requirements
Writing
Uses clear and accurate language and structures information

logically to convey priorities and critical strategic information
Prepares a range of reports using appropriate format,
terminology and conventions specific to purpose and audience
Oral
Communication
Numeracy
Navigate the world

of work
Interact with
others
Get the work done

Clearly and effectively conveys and elicits information in verbal

exchanges
Uses active listening and questioning skills to clarify
understanding
Performs calculations and uses mathematical problem-solving
techniques to analyse numerical and financial data
Monitors adherence to organisational policies and objectives and
considers own role for its contribution to broader goals of work
environment
Recognises importance of taking audience, purpose and
contextual factors into account when making decisions about
what to communicate with whom, why and how
Fosters a collaborative culture within own sphere of influence,
facilitating a sense of commitment and cohesion, and
highlighting and using the strengths of all involved
Uses logical planning processes, and an increasingly intuitive
understanding of context, to identify relevant information and
risks, and to identify and evaluate alternative strategies and
resources
Makes a range of critical and non-critical decisions in relatively
complex situations, taking a range of factors and constraints
into account
Recognises potential of new approaches to enhance work
practices and outcomes
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ASSESSMENT TASKS
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Performance Evidence
Evidence of the ability to:
document and present
international marketing objectives
selected marketing approach
creation of operational structure

effectively manage international marketing activities
monitor and evaluate international marketing performance, and make any
necessary adjustments as required
formulate suggestions on how marketing activities could be affected in future.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
outline relevant Australian and international standards, models policies and

guidelines, including those covering:
environmental matters
human rights
labour relations
packaging
risk management
electronic commerce
identify and explain key provisions of relevant legislation and codes of practice
affecting aspects of marketing operations
explain the role of the Organisation for Economic Co-operation and
Development (OECD)
identify and describe key features of the country or countries being considered
for market entry or penetration, including:
cross-cultural communication and negotiation styles
global and country specific economic, social and industry directions,

trends, practices and techniques.

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ASSESSMENT TASKS
Unit code/name:
Students ID:
Assessment task 1: Knowledge Questions and

Discussions
Instructions to the students
The knowledge test will establish your underpinning knowledge in this unit of
competency. It is important that you read each question carefully and provide
detailed answers in the spaces provided. You can research the answers using your
workbook o the Internet however your answers must be in your own words. Please
note that extra reading and links to assist you with your research have been placed
at the back of this assessment task, these links can be used to assist you with
answering some of the points below.
Questions and Discussions:
Please read each of the questions or discussion points below and answer as
indicated by guides provided. Discussions will provide you with the opportunity to
demonstrate how you communicate with others, contribute to ideas and work with
teams; by answering questions you will be able to demonstrate that you are able
research answers and demonstrate your literacy and reading skills. Your trainer
and assessor will indicate if you will be working on each of the question in this task
individually or in small groups. Each point below will indicate if the point is a
question or a discussion.
1.1
Question: How do Australian E-commerce Best Practice Model assist
international business to establish their businesses in Australia. (Guide: 1
paragraph).
1.2
Question: There are numerous codes of conduct, which have some
relevance to consumer protection in electronic commerce. Explain how they
protect the consumer.(Guide: 1 paragraph)
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ASSESSMENT TASKS
Unit code/name:
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1.3
In small groups read the Discussion Point, research each topic in the
table below and complete the table.
Discussion Point:
When managing international marketing activities it is important that you
understand Australian and International standards. Research each of the
following standards and give a brief explanation on why you would need to
follow them when establishing a marketing program internationally.
(Guide: 1 to 2 paragraphs).
Standard
Environmental
standards
Explanation
Human rights
Labour
relations
Food labels
Packaging
Risk
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ASSESSMENT TASKS
Unit code/name:
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management
1.4
Question: What is the importance of understanding Culture and
infrastructure in the international market you are entering? Give two
examples. (Guide: 2 paragraphs)
1.5
Question: When managing marketing programs internationally
identify trends in the following categories that would influence marketing
objectives. (Guide: List at least 3 trends).
Economic, social and
industry directions,
Trends, practices and
techniques.
1.6
Use a totally different group for this discussion, read the discussion
point and complete the table below.
Discussion Point:
Research the following key provisions of relevant legislation from all forms of
government codes of practice and national standards within Australia and
internationally and explain how it may affect your business operations.
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ASSESSMENT TASKS
Unit code/name:
Students ID:
Record your answers in the table below.

(Guide: approximately 50 words for each point)
Key provisions
of relevant
legislation
Antidiscrimination
legislation
Explanation
Consumer
laws

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Unit code/name:
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Ethical
principles
Extraterritoriality
provisions of
the Trade
Practices Act
Foreign
investment
limits
Labour laws
Legal aspects
of bilateral
and multilateral trade
agreements
Privacy laws
Taxation laws
World Trade
Organisation
(WTO) dispute
resolution
system
1.7
Question: Research and explain when the Organisation for Economic
Co-operation and Development (OECD) International Guidelines for
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Consumer Protection in the Context of Electronic Commerce was developed

and why? (Guide: Approx. 50 to 100 words)
1.8
Question: Explain the importance of having a sound knowledge of
your organisational business and marketing plans, products and services
prior to developing international marketing plans. (Guide: 1 Paragraph)
1.9
Question: List two software applications you could use to manage
international marketing programs and explain their relevance. (Guide: 1 to 2
paragraphs).

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ASSESSMENT TASKS
Unit code/name:
Students ID:
Assessment task 2:
Manage International
Marketing program
Instructions to the students
In this project activity you will gain the skills and knowledge required to
formulate international marketing objectives, determine international marketing
approach and determine operational structures.
Project Activity
In this activity you are required to select a product or business of your choosing
use the marketing plan proposal for an international opportunity that has been
identified and viable. You may choose to use a marketing plan you have
designed for previous assessments or you may choose to use one from the
current/previous organization you have worked for or source one online (get
approval from your trainer/assessor before beginning the task.) In addition to
this you will need to obtain current and relevant business information and
targets in order to complete the assessment task below. Access to Financial
reports, annual reports or previous performance would be an asset.
(An example of a marketing opportunity could be opening a hotel or restaurant
in another country, selling online, establishing a joint venture)
The following information must be incorporated into the answers include all the
points listed below:
Develop measurable international marketing objectives that compliment the

organisation's strategic direction, and identify the nature and extent of what
is to be achieved in the international market.
You must ensure that the objectives match the organisation's existing
capabilities and resources.
Research international and online marketing opportunities and determine

global or customised approaches for promotion of products or services for
the organisation.
You must also justify how the marketing approach that you selected will meet
the organisations marketing objectives, international market conditions and

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ASSESSMENT TASKS
Unit code/name:
Students ID:
consumer preferences.
Formulate related key performance indicators for the objectives by product,

service, country or international grouping, and overall.
Develop a risk management strategy to manage contingencies and ensure

marketing objectives are met in accordance with overall organisational
requirements.
Evaluate the organisations business culture and consumer preferences,

identify and document compatible marketing structures.
List all operational marketing structures and rank them in terms of their
strengths and weaknesses in servicing international markets. You may
choose to conduct SWOT analysis for this point.
You must ensure that you choose an operational structure that best fits the
organisation and the international market, the product or service you are
proposing and give a detailed explanation of why you chose this structure in
your report.
2.1. Develop objectives for the international market based on the organisations
resources and capabilities; ensure to include finances and human resources.
(Guide: Minimum four objectives covering one of the 7Ps Product, Place Price
Promotion, Packaging, People, Products place of origin)
2.2. Using SMARTER (specific, measurable, achievable, realistic, time framed,
emotional, responsibility) principles define how objectives in 1.1 are consistent
with organizational objectives and specify what is to be achieved in the
international market. (Guide: Minimum 1 paragraph per objective)
2.3. Identify the KPIs and KPAs and develop and complete a risk management
report (Crisis Management report) to ensure all overall requirements are being
met. (Guide: Minimum one page, template provided in eLearning)
2.4. Research the local (international) marketing approaches to suit marketing
objectives (must incorporate the 4Ps). Determine which ones are consistent with
your organizational objectives and select which one you will implement. (Guide:
minimum one page)
2.5. Identify marketing structure for operational purposes by outlining
management/organizational chart responsibilities and key stakeholder
relationships and agreements. (Minimum two pages)
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ASSESSMENT TASKS
Unit code/name:
Students ID:
2.6. Conduct SWOT and PEST analysis on the operating of your Marketing
program selected for your international market. (SWOT is: Strength,
Weaknesses, Opportunities and Threats; PEST is: Political, Economical, Social,
Technological Factors) (Guide: minimum four points in each)
Strength:
Political :
Opportun
ity:
Economic
al:
Weaknes
s:
Social:
Threat:
Technolog
ical:
2.7. Create a communication plan that incorporates the marketing objectives to all key
stakeholders; identify the cultural norms, customs, ensuring that accountability and
responsibilities of all are included.

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ASSESSMENT TASKS
Unit code/name:
Students ID:
Marketing Communication Plan Template

Activit
y
Dat
e
Actions
Quanti Deadli
ty
ne
Frequen
cy
Time
/Cost
Who
Stat
us
e.g new
website
Aug2015
Brief DB to
arrange
meeting
with
designer
N/A
Review every
six months
$1000
Designer
$3000
publishe
d
DB
In
progres
s
October
2015
2.8. Identify which monitoring systems will be used that ensure all elements of the
marketing mix is integrated to achieve the marketing objectives explain why.
(Guide: minimum one paragraph)
2.9. Design monitoring plan that identifies performance of marketing activities

including quality, cost and time. Implementing monitoring plan review marketing
outcomes and objectives. (Students may have to create a scenario for
implementation refer to the sample discussed with your trainer)
Specific Outcom Outcome
aims
es
indicator
s
Aim 1
Information
collection
methods
When and
by whom
How to
Report and
use
Aim 2

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Objecti
ves
Output
s
Output
Indicator
s
Information
collection
methods
When and
by whom
How to
Report and
use
Objecti
ve 1
Objecti
ve 2
2.10.
Write a one to two page report that outline the successes and improvements
needed for the international marketing objectives in accordance with the
organizational requirements.
(Guide: Report must be attached use the Notepad: for notes during the class in
which the trainer has provided advise to assist with your report)
2.11.
Organise and hold a meeting (approximately 4 to 6 people) and discuss
improvements and determine effectiveness of PEST analysis of the international
environment. Take minutes of the meeting and submit minutes as evidence
recording each participants comments.
(Guide: use the Notepad to write notes and attach required documentation to this
task)
Notepad
(Guide: use only if required for points 2.10 and 2.11 this is marked by
assessors):

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Unit code/name:
Students ID:
Assessors Observation Checklist

Did the student demonstrate the following:
Satisfactor
y
No
Satisfactor
y
Place a tick ()
Demonstrated effective communication skills to communicate

organisations objectives such as active listening skills, giving and
receiving feedback, asking questions and clarifying issues
Demonstrated knowledge of being able to monitor product, pricing and
distribution policies in relation to market changes, objectives of
marketing plan and organisational requirements
Demonstrated knowledge of being able to monitor the overall marketing
progress against the performance targets
Demonstrated knowledge of being able to analyse, review and revise
marketing outcomes and objectives
Demonstrated knowledge of being able to analyse changes in market
phenomena
Demonstrated knowledge of being able to document the review of
marketing performance against key performance indicators
Demonstrated ability to conduct research
Demonstrated literacy skills to read and interpret information from a
variety of sources
Demonstrated numeracy and financial skills to determine budgets and
financial viability of international marketing activities
Demonstrated positive body language when engaging with senior
management such as nodding, smiling, pointing
Demonstrated knowledge of organisations culture, customs, levels of
knowledge, experience and needs of personnel.
Engaged with the staff to clarify roles and responsibilities
Discussed and agreed on communication strategy
Discussed integration of marketing, promotional and any sales activities
in accordance with international marketing objectives
Gathered relevant information by being cultural sensitive to staffs needs
Demonstrated evaluation skills to determine viable international
business opportunities through careful analysis of market and risk
factors
Assessment Outcome: SATISFACTORY

Assessor Feedback:

Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
Yes
No
No
Yes
No
Yes
No
Yes
No
NOT SATISFACTORY
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ASSESSMENT TASKS
Unit code/name:
Students ID:
Assessor Declaration: I declare that I have assessed this student in this task and have provided appropriate
feedback.
Signature:
_________________
Date: ______________
Research Links for students:

Some possible businesses for use as application examples may be found in the exporting case studies on websites
such as the NSW Business Chamber http://www.nswbusinesschamber.com.au/ o
Example country analysis reports from websites such as The Human Rights and Business Project
http://www.humanrightsbusiness.org/070_country_risk.htm
or Political Risk Services (PRS) http://www.prsgroup.com/ could be used to create class discussion allowing
learners to develop their own market analysis reports.
https://detwww.det.nsw.edu.au/tsss/edusyssupport/cis/unitguide/poliguid/index.htm
Austrade
http://www.austrade.gov.au/
Australian Customs Service
http://www.customs.gov.au
Has a section providing customs related information for intending exporters
Australian Exporters
http://www.australianexporters.net/
Provides information and links to intending exporters.
Australian Export Online (Export61)
http://www.export61.com
Australian Marketing Institute (AMI)
www.ami.org.au
Australian Market and Social Research Society (AMSRS)
www.amsrs.com.au/
Australian Wine and Brandy Corporation
http://www.wineaustralia.com
A federal government website providing information about the export of wine and spirits from Australia
Australian Wine Research Institute (AWRI)
http://www.awri.com.au
Provides detail about exporting wine, including various regulatory considerations under the Information Services
menu
Aware a commercial marketing intelligence consultancy
http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
Bnet research centre
http://findarticles.com/p/articles/mi_m0FNP/is_11_40/ai_75452742
E-business review article, E-commerce alive and well in the new New Economy by Molly Prior, DSN Retailing Today,
June 4, 2001
Business Development Bank of Canada (BDC)
http://www.bdc.ca/en/about/events_publications/AnnualReport/Key_perfomance_indicators_objectives.htm?iNoC=1
This page gives the BDCs reporting of Key performance objectives against targets
Business.gov.au
http://www.business.gov.au
Business Victoria
http://www.business.vic.gov.au/BUSVIC/STANDARD//pc=PC_50275.html
CIA World Fact Book
https://www.cia.gov/library/publications/the-world-factbook/index.html
Country Indicators for Foreign Policy (CIFP)
http://www.carleton.ca/cifp/risk.htm
CRBD Bank
http://www.itf-commrisk.org/documents/meetings/pretoria2006/bohay.pdf
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Unit code/name:
Students ID:
Data Analysis Australia

http://www.daa.com.au/home/
Department of Agriculture, Fisheries and Forestry (DAFF)
http://www.daff.gov.au/
Under the menu tab Quarantine & Exports, links to the Australian Quarantine and Inspection Service (AQIS) home
page which provides information about quarantine and export considerations for agricultural products.
Department of Industry and Resources (WA)
http://www.doir.wa.gov.au
WA Government website providing a range of information to the intending exporter under the Export and Trade
menu
e-competitors.com
http://www.e-competitors.com/
Ekn Swedish government funded financial risk assessment analysis group
http://www.ekn.se/templates/CountryList.aspx?id=190
EXPORT911
http://www.export911.com/
EXPORT911 is a business and educational website focusing on international business. The site provides in-depth
information on export-import marketing, management, letters of credit, export cargo insurance, shipping, logistics,
manufacturing, purchasing, bar codes, and many more aspects.
European Commission
http://ec.europa.eu
Eurostat European Commission Statistics
http://europa.eu.int/en/comm/eurostat
Detailed statistics about the EU and member countries
Free Trade Agreements (FTAs)
http://www.fta.gov.au
The Federal government website providing details about Australias Free Trade Agreements, including information
links for specific countries
Goldsborough Consulting
http://www.goldsbrough.biz/article.asp?id=136
Managing marketing in multiple countries and with multiple stakeholders, a short article looking at advantages and
disadvantages of different levels of control in managing marketing in international markets.
Harvard Manage Mentor
http://corporatelearning.hbsp.org/demos/hmm10/performance_measurement/what_is_a_kpi.html
Human Rights and Business Project
http://www.humanrightsbusiness.org/070_country_risk.htm
Country risk assessments based on human rights. The reports are designed to provide companies with systematic
and in-depth analysis of sensitive human rights issues in the country of operation, along with practical guidance on
how to avoid engaging in human rights violations.
Ibis Associates
http://www.ibisassoc.co.uk/
A UK based consultancy, but their site provides useful information for business generally, which can also be
applied to international marketing. Scroll down the home page to find the link for
Key Performance Indicators.
International Trade Forum
http://www.tradeforum.org/
The International Trade Forum is the magazine of the International Trade Centre (ITC). It focuses on trade
promotion and export development, as part of ITCs technical cooperation programme with developing countries
and economies in transition. The magazine is published quarterly in English, French and Spanish. The International
Trade Centre (ITC) is the joint technical cooperation agency of the United Nations Conference on Trade and
Development (UNCTAD) and the World Trade Organization (WTO).
International Task Force on Commodity Risk Management (ITF)
http://www.itf-commrisk.org/itf.asp?page=47
The International Task Force on Commodity Risk Management in Developing Countries (ITF)
Japanese External Trade Organisation (JETRO)
http://www.jetro.org/
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ASSESSMENT TASKS
Unit code/name:
Students ID:
JETRO provides information and support to American companies looking for successful entry and expansion in the
Japanese market. The information could also be used by Australian businesses
Mirum.net Introduction to Competitive Intelligence
http://competitive-intelligence.mirum.net/
NSW Business Chamber
http://www.nswbusinesschamber.com.au/
The NSW Business Chamber provides businesses with the information, advice, products and services they need to
grow and stay competitive. Click the Business Globally for International marketing information. The site also has
case studies which could be used as the basis for assessment tasks or in class activities.
NSW Small Business
http://www.smallbiz.nsw.gov.au/smallbusiness/
Provides information from the NSW government on various small business issues. It has a menu link Exporting
which provide a range of information for intending exporters, focussing on small business. This site also includes a
current monthly calendar of NSW Exporting Events, that could provide class excursion possibilities.
Political Risk Services (PRS)
http://www.prsgroup.com/
Political Risk Services publishes 100 Country Reports that monitor the risks to international business over the next
five years. Some information is available for free downloading after registering.
SmallBiz.nsw.gov
http://www.smallbiz.nsw.gov.au/NR/rdonlyres/52F423CD-9A84-42FF-9517-D933A49C32F2/0/RiskManagement3.pdf
Small Business NSW government this web address takes you to the Smallbiz pdf booklet No 3 The Risk
Management Process. The home page for the Risk Management Guide for Small Business is
http://www.smallbiz.nsw.gov.au/smallbusiness/Resources/Publications/Risk+Management+Guide/
Small Business Exporters Network (SBEN)
http://www.exporters.sbdc.com.au
West Australian government website designed to assist small business exporters. Provides a range of information
and links.Tasneem Suliman Joosub
The Free Library
http://www.thefreelibrary.com/
A large and free database of articles on many topics. Browse the indexes, or use the search function to find a
range of relevant articles, including risk management.
Topics in Statistical Data Analysis by Professor Hossein Arsham
http://home.ubalt.edu/ntsbarsh/stat-data/Topics.htm
This site offers information on statistical data analysis. It describes time series analysis, popular distributions, and other
topics. It examines the use of computers in statistical data analysis. It also lists related books and links to related Web sites.
Tutor2u
http://www.tutor2u.net/business/strategy/competitor_analysis.htm
An overview of the reasons for and process of competitor analysis. This site also provides overviews of many other aspects
marketing and business.
Valuation Resources.com - Industry Information Resources
http://valuationresources.com/IndustryReport.htm
World Bank
http://www.worldbank.org/
Information about many countries, but tends to focus on developing and third world coutries
World Trade Organisation (WTO)
http://www.wto.org/
This website contains a vast amount of information including a specific set of resources for students
Bnet Forecasting & sales
http://search.bnet.com/index.php?q=competitor+analysis

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ASSESSMENT TASKS
Unit code/name:
Students ID:
Assessor Final Checklist

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ASSESSMENT TASKS
Unit code/name:
Students ID:
To inform a judgment about whether a learner has achieved competency in this unit we
must gather a range of evidence of the learners experience. The evidence must be
gathered over a period of time to assess the knowledge of the student in being able to
formulate, assess, strategically manage, evaluate and improve international marketing
programs.
We are seeking evidence from you as the students assessor to support judgement in the
students current skills and knowledge in being able to develop international marketing
programs and being able to transfer the skills and knowledge into an actual workplace.
The information provided is, to the best of my knowledge, reflects an accurate
reflection of the candidates ability to perform and transfer skills and
knowledge from this unit into a work role in the workplace.

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ASSESSMENT TASKS
Unit code/name:
Students ID:
Questions
Yes
No
Did the candidate demonstrate communication skills to gather

information and communicate with others and contributed to
discussions, asked questions (closed and opened) and provided ideas
which can be explored with a team of others to gain outcomes such as
providing appropriate answers to questions raised for discussion in both
tasks.
Did the candidate demonstrate culturally appropriate communication

skills to relate to people from diverse backgrounds and people with
diverse abilities
Did the candidate demonstrate literacy and reading skills to read and
interpret information from a variety of sources, e.g. was able to
research and read up on legislations and standards and was able to use
writing skills to provide answers
Did the candidate demonstrate numeracy skills to determine financial

viability of international marketing activities
Did the candidate demonstrate research, information management and

evaluation skills to determine viable international business
opportunities through careful analysis of market and risk factors
Did the candidate demonstrate technology skills to use a range of office

equipment and software when conducting electronic commerce e.g.
used computers, tables and other to conduct research and prepare and
submit documentation using electronic medial or emails
Further comments:
Assessor
Signature:
Start date:

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Bsbmkg606 Assessment Tool v2

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ASSESSMENT TASKS

BSBMKG606 Manage international marketing

BSBMKG606 Manage international marketing

Generally, 10% or one chapter of a book is acceptable, where the participant is

1. Formulate international marketing

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

Researches, analyses and consolidates a range of complex

Uses clear and accurate language and structures information

Navigate the world

Get the work done

BSBMKG606 Assess Tool

Clearly and effectively conveys and elicits information in verbal

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

BSBMKG606 Manage international marketing

document and present

international marketing objectives

selected marketing approach

creation of operational structure

outline relevant Australian and international standards, models policies and

cross-cultural communication and negotiation styles

global and country specific economic, social and industry directions,

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

Assessment task 1: Knowledge Questions and

BSBMKG606 Manage international marketing

BSBMKG606 Manage international marketing

BSBMKG606 Manage international marketing

Record your answers in the table below.

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

BSBMKG606 Manage international marketing

Consumer Protection in the Context of Electronic Commerce was developed

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

Develop measurable international marketing objectives that compliment the

Research international and online marketing opportunities and determine

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

Formulate related key performance indicators for the objectives by product,

Develop a risk management strategy to manage contingencies and ensure

Evaluate the organisations business culture and consumer preferences,

BSBMKG606 Manage international marketing

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

Marketing Communication Plan Template

2.9. Design monitoring plan that identifies performance of marketing activities

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

Assessors Observation Checklist

Demonstrated effective communication skills to communicate

Assessment Outcome: SATISFACTORY

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

Research Links for students:

BSBMKG606 Manage international marketing

Data Analysis Australia

BSBMKG606 Manage international marketing

BSBMKG606 Assess Tool

BSBMKG606 Manage international marketing

Assessor Final Checklist