Introduction

Tourism is one of the most promising sectors for Bangladesh with her huge
natural beauty, heroic historical background and archaeological resources.
The Contribution of this sector is significant to total GDP of Bangladesh. It
has served the objectives of assessing different aspects of tourism with
point to point.

Tourism
Tourism is the economic activity generated by visitors travelling to and
staying in places outside their usual environment for leisure, business and
other purposes. Tourism products are the events, exhibitions, guest services
and attractions that drive tourism demand, and the transport, food services
and accommodation that supply visitors.
Bangladesh offers tourist a variety of attractions in almost every part of the
country., these are Coxs Bazar, Saint Martin Island, Kaptai Lake, Buddish
Temple at Rangamati, kuakata, Khulna, khutibari, Natore, Paharpur,
Sundarban etc.
All of these tourists are very much interest in Coxs bazaar, Saint martin
Island.
But unfortunately Bangladesh has not made enough efforts to preserve and
develop its tourism in these two famous sites.
Below I am providing some picture of tourist spot in Bangladesh.

Fig 1: Coxs Bazar

Fig 2: Saint Martins Island

Fig 3: Rangamati

Fig 4: Moynamoti

Tourism is one many activities in a community or region that requires

planning and coordination. This research provides a simple structure and
guidelines for comprehensive tourism planning for improvement of local
community of Coxs Bazar.
There are mainly two types of planning:
a) Short Range

1-4 years
b) Long Range
5-10 years or longer

Here I am representing a short range comprehensive planning for

development of my selected destination Coxs Bazar.

Before we go to the brief discussion we have to know some definition:

Planning
The process of setting goal, developing strategies and outlining tasks and
schedules to accomplish the goals.
It is a multidimensional activity and seeks to be integrative which embraces
social, economic, political and technological factors. It is concerned with the
past present and future.
In the broadest definition planning is organizing the future to achieve the
set of objective.
There are different types of planning. The major types of planning are given
below:
a) Economic development planning
b) Physical land using plan

c)
d)
e)
f)
g)

Infrastructure planning
Social facility planning
Park and conservation planning
Corporate Planning
Urban and regional Planning

Background Information:
Miles of golden sands, towering cliffs, surfing waves, rare conch shells,
colorful pagodas, Buddhist temples and tribes, delightful sea food this is all
about Cox,s bazaar, the tourist capital of Bangladesh. Having the worlds
longest (120 k.m) beach sloping gently down to the blue waters of the Bay
of Bengal, Coxs Bazar is one of the most attractive tourist spot in the
country.
Located at a distance of 152 Km, south of Chittagong, the leading sea port
of Bangladesh, Coxs Bazar is connected both air and road from Dhaka and
Chittagong.
Other attraction for visitors are conch shell market, tribal handicraft, salt
and prawn cultivation.
The Coxs bazaar consists of Himchari, Inani, Maheshkhali, Ramu, Sonadia
Island, Teknaf.
Now at a glance I am representing the spot and services that includes in the
Coxs bazaar tourism.

Developing Tourism in Bangladesh: Some Strategic Views

Tourism is the worlds largest industry. In Bangladesh the following things should be examined
carefully improve the tourism condition:
1. Ensuring Clean and Safe Environment: No one wants to visit a place that is not clean or
unhealthy. Tourism cannot survive without a clean and safe environment. In a like manner,
communities that do not provide pleasant surroundings and a clean environment have a very
hard time attracting business.
2. Having friendly people and good service: Tourism requires friendly people and good
service. No matter what the attraction may be, a tourism centre that lacks good customer service
and friendly people will fail. In the same way, communities that offer poor service not only do not
attract newcomers, but, in the end, have a difficult time holding on to their local population, young
people and businesses.
3. Good restaurants, hospitals and recreational facilities: Tourism requires good restaurants,
hotels and recreational facilities. These are the same factors that are essential to any community
seeking economic development.
4.

Enhancing

community-based

tourism: Bangladesh

can

be

an

ideal

destination

for community-based tourism. For sustainable progress in poverty eradication, the present time is
suitable for considering the implementation of community-based tourism. Bangladesh is a country
of thousands of villages. Most of its heritage sites and international tourist spots are positioned
around villages. These are intended for education as well as recreation.
5. Tourism campaigns on Special Attractions: Sometimes rare plants or animal species are
the main attraction, sometimes traditional food, handicraft or historic buildings. A European
example of well-developed rural tourism is France. Camping and caravans are the most popular
forms of accommodation in rural areas, many of them on farms. Many farmers have developed
camping sites on their farms.
6. Enhancing community-based rural tourism: Bangladesh has huge potential for tourism. The
concept of community-based rural tourism and its benefits are still unexplored. Now is the right
time to think of rural tourism development. Apart from rural tourism, all general attractions, like
archaeological sites, historical places and natural beaches are, more or less, getting importance.
Rural tourism can turn into a booming sector for at least two reasons. First, through rural tourism,
Bangladesh may rid itself of poverty, and second, the infrastructure of far-off and rural places will
be developed. Community-based rural tourism is a must for the economic development of
Bangladesh.

7. Taking Enhancing community-based tourism as a must: The government and community

leaders may also want to take into account that tourism adds prestige to a community. People like
to live in a place that others consider worthy of visiting. Such pride in ones nationality or
community can become an important tool for developing the economy.
8. Community Association & Tourism: People sell their communitys best when there is agree
at deal to see and do in it, when it is safe and secure, and when customer service is not merely a
motto but a way of life. Community festivals, traditions, handicrafts, parks and natural settings all
add to the desirability of a locale and its ability to sell itself to potential outside investors. The
quality of life can also be reflected in a communitys museums, concert halls, theatres and
uniqueness.
9. Tourism focusing on emerging and minority communities: Tourism is an important
economic development tool for emerging and minority communities around the world. Since
tourism is based on the appreciation of other cultures, tourism industries have been especially
open to giving disadvantaged groups around the world opportunities that have often been denied
to them by other economic sectors.
10. Employment Generation: Tourism requires a great deal of construction work and provides
large numbers of entry-level jobs. Tourists may infuse additional money into the local economy
through shopping. In nations where manufacturing is not developed, the tourism industry can be
an essential method for reinvigorating local economies.
11. Infrastructure Development: Improving the infrastructure, human resources, proper policy
and concerns of government can easily hold the industry back into the right track and thus
Tourism can become the engine of poverty alleviation and economic growth
12. Focus on innovations: Focus should be made on innovations like eco-tourism. The number
of eco-tourists in the world has been increasing by more than ten percent a year. Initially,
Bangladesh may set its target to attract one million eco-tourists a year. To achieve that target, it
will have to chalk out a down-to-earth tourism marketing strategy and go for aggressive
marketing in countries, which produce most of the outbound tourists.
13. Tourism Fairs: Nowadays different organizations often organize tourism fairs in Bangladesh,
in which mainly outbound tour packages are sold. Sending tourists from Bangladesh to other
countries cannot be treated as the development of tourism in our country. These fairs are sellers
fairs in character from the perspective of Bangladesh because the foreign exhibitors or their
counterparts in Bangladesh sell outbound tour packages, and only a few offer domestic tour
packages.

Social Impacts:
1.

Conservative, superstitious and illiterate society is modernizing

2.

with positivism.
Literacy rate and academic institutions are increasing day by day

3.

in the area.
Modern ideas, values and behavior are being introduced in the

local community.
4. Living standard of the local community has increased.
5. Social instability / disparity is evident for taking tourism benefits in
6.

the area.
Crime (drug addiction, child and woman trafficking, hotel - killing

has increased.
7. Number of vehicles has increased and causes traffic congestion.
8. Government land (Khas land) is being occupied for tourism
facilities.

Cultural Impacts:
1. Cultural exchange between host community and tourists from home
and abroad.
2. Changes in conservativeness, clothing and language in the local
community.
3. Cultural programmes (Music, poemrecitation, 31st night etc) are
held in a festive mood on the beach and cultural centre by the
performers from local and Dhaka.

4. Every community including Rakhain, Muslims, Hindus and the

Buddhists are observing their rituals and trying to keep it intact. Its
a good example of communal harmony.
5. Traditional culture / life style is fading.
6. Openness of tourist is breaking the traditional conservativeness.
7. Rakhain community is becoming smaller in their numbers.

Economic Impact:
1. Money circulation is going on in local economy. So economic
activities increases.
2. Employment opportunity/ job creation for local community has
3.
4.
5.
6.

increased.
Government is getting revenue.
Investment has increased manifolds in Coxs Bazar.
Price-hike of the essentials and local community is suffering much.
Income-generating activities are increasing. Income and financial

capacity is risings.
7. Non-locals control tourism in Coxs Bazar and locals are not
preferred for jobs.
8. Seasonality of jobs- during off-season the large number of local
staffs loses jobs.

Environmental Impacts:
1. No or weak drainage system and sewage and wastes are
drained to the sea beach.
2. Forests are cleared for living and tourism enterprises.
3. Hill cutting is common and uncontrollable and thus possibility
of landslides.
4. Rohynga refugees are a menace for the visitors.

Natural Resources:
The annual average temperature in Cox's Bazar is 34.8 C and a minimum
of 16.1 C. The climate remains hot and humid with some seasons of
temperate weather. The average amount of rainfall is 4285 nm.
Laboni beach is regarded as the main beach area of Cox's Bazar as is at the
central location and close to town. The beach is always crowded by tourists.
Visitors can sunbathe, surf, jog, cycle, and swim. It is best for swimming and
relaxation. Numerous memento shops around the area can attract tourist to
buy the souvenirs, beach accessories and some other stuffs.
Inani beach is famous for its golden sand. The pretty beach attracts most of
the tourist who appreciate warmly the wonders of nature. Tourists like to
come here for relaxing as it is free from the crowd of visitors who are
usually seen at the Laboni beach. The beach is usually thought about to be
the world's longest beach.
The amazing waterfall of Himchari is a very rare scene to enjoy. The
waterfall from the green hill is comparatively strange to look at. However, in
the winter it dwindles whereas in the rainy season it is amazing & full
waterfall could be enjoyed. The spot is ideal for picnic, shooting, relaxing &
sunbathing. But every time you have sunbathing locals can rush around you
as Bangladeshi's are not used to see ladies in swim costume. Here you get
pretty hilltop resort center where you can stay for relaxing & can listen to
the shore of the Bay of Bengal.
Himachari National park is a pretty tropical rain forest (evergreen & semiever-green) around the South Asia. The park was established in 1980. This
place is maintained, protected and secured by the government for the

foreign tourists and the local visitors. The Park is not only beautiful for the
tourists it is also beautiful for the biologist. The park is also regarded as a
paradise of birdwatcher. Lots of bird watchers are gathered here for the
seeing the different kinds of birds, as over 286 species of birds found there.
Additionally, 55 species of mammals, 56 species of reptiles and 13 species of
amphibians are present in the evergreen forest. A little number of elephants
and leopard also found here. The US administration already made an
agreement with Bangladesh government to induct tigers in to the forest
areas.

Here some pictures of natural resources of Coxs Bazar:

Fig: Natural Resources of Cox Bazar

Wild life: Elephant, Tigers, Capped Langur, Gibbon, Rhesus Macaque, Dhole,
Sloth Bear, Hirundo Rustica, Indian Muntjac, Wild Boar, Cypsiurrus Parvus
Leopard Cat, Jungle Cat, Fishing Cat, & Acridotheres.

Adventure: Picnic, Shooting & Bird safari

Attraction:

1. Backdrop of lush green hills rising up on the east.

2. The sea stretching out endlessly to the west.
3. Fringed with tall palm trees swaying gently in the breeze.
4. Seashells of different colors, shapes, & sizes are found along here.
5. Beach combing.
6. Shark free water is suitable for sea bathing.

Cultural Resources:

Cultural resources mean elements or areas of the natural landscape which

have traditional cultural significances.

It is very important in tourism sector. If we are able to use these resources

properly then we can be benefited in many ways.

Ramu is a typical Buddhist village, about 16 km. from Cox's Bazar, on the
main road to Chittagong. There are monasteries, khyangs and pagodas
containing images of Buddha in gold, bronze and other metals inilaid with
precious stones.

One of the most interesting of these temples is on the bank of the Baghkhali
river. It houses not only interesting relics and Burmes handicrafts but also a
large bronze statue of Buddha measuring thirteen feet high and rests on a
six feet high pedestal. The wood carving of this khyang is very delicate and
refined.

Fig: Ramu Buddha Mandir

Elevation and decoration is the Aggameda Khyang near the entrance to the
Cox's Bazar town which nestles at the foot of a hill under heavy cover of a
stand of large trees. The main sanctuary-cum-monastery is carried on a
series of round timber columns, which apart from accommodating the

prayer chamber and an assembly hall, also is the repository of a large of

small bronze Buddha images-mostly of Burmese origin-- and some old
manuscripts.

Tribal Culture of Chittagong Hills:

Chakmas are found in Chittagong Hill Tracts of Bangladesh. They are also
found in North east India. The Chakmas are the largest ethnic group in
Chittagong Hill Tracts. They are Buddhist in religion. They have their own
language which is Chakma Language. The language is closely related to
Bengali. The Chakmas are a people with their own culture, folklore,
literature and traditions. The Chakma women wear an ankle length cloth
around the waist which is a called Finon and a Hadi, wrapped above the
waist as well as silver ornaments. Bizu is the main festival of The Chakmas.
Its a three days long festival & public holiday in Chittagong hill tracks.

The Tripuras are another large ethnic group in the Chittagong Hill Tracts
region.

At

present

Khagrachhari. It

they

live

in

CHT,

especially

is also believed that Tripuras

in

Ramgarh

currently

living

and
in

Bangladesh originally came from the Indian state of Tripura. The number of
Tripuras in Chittagong Hill Tracts areas was close to 80,000 in 1991, and it
has no doubt increased considerably by this time.The Rakhain, belonging to
the Bhotbarmi community of the Mongoloids, came from the land Rakhain

Pre, which is now known as Arakan in Myanmar. The word Rakhain

originates from the word Rakshan, which means the people who preserve
and safeguard their heritage and culture. Murongs are one of the famous
tribes of aborigines of Arakan and two Murong Kings ruled Arakan in the
tenth century AD. Murongs live in Lama, Ruma, Alikadam and Thanchi
upazilas near Chimbuk Mountain of Bandarban district. They speak in their
own Mru Language.The Marmas are the second largest ethnic minority in
Bangladesh. Most Marmas live in the three hill districts of Rangamati,
Bandarban and Khagrachari. Some Marmas, however, live in the coastal
districts of Coxs Bazar.

Marketing analysis:

Successful tourism program require a strong

market orientation. The needs and wants of the tourists for choosing to
attract and serve must be the focus of marketing and development activity.

When someone go on summer vacation and spend days shopping in antique

stores, hiking in a national park, eating local food and taking in a musical at
the amphitheater, you are being a tourist. Tourism occurs when you leave
your normal surroundings where you live and work to go to another
environment to engage in activities there, regardless of how close or how
far it is. You are a visitor, and what you do while visiting is tourism.
Individuals and organizations at destination promoted those activities
through advertising or other forms of marketing.

Market segments for my selected destination are given below. We have

different type of segmentation for Coxs bazar. For betterment or producing
better tourism product we have to give full consideration in following
segmentation.

1. Geographic market areas

2. Trip categories
a) Day trips:
. If within 50 miles then it short trip and up to 200 miles we can
considers long trip.
b) Pass through Traffic
. Day visitors and overnight stays.
c) Overnight trips:
. Weekend and vacation

3. Activity or trip purpose:

a) Outdoor recreation
- Boating: sail, power, cruise,row canoe
-Swimming: pool,beach, sunbathing, scuba
-Fishing: Charter,sport, from pier, boat, shore,ice
b)Land Based activity
-Camping: backpacking, primitive, developed.
- Hiking: climbing,beachcombing,spelunking
- Hunting
-Skiing:downhill,crosscountry
-Snowmobiling
-Bicycling

c)Air-based activity: rides, hang gliding, ballooning, parachuting

d) General:

-Nature Study
- Photography or landscape
- Viewing natural scenery
e) Other primary Purposes for trip: Visiting friends and relatives
and convention &

Business/pleasure.

There are different types of way for promotion our tourism product. We can
use our national celebrities for promoting Coss bazaar. Like we can use
Shakib Al Hasan who is number 1 all-rounder in the world. We can use him
for promoting Coxs bazaar.

We can also use Coxsbazar stadium for promoting our destination. More
cricket matches can be arranged.

Fig: Coxs Bazar Cricket Stadium

GOALS:
Obtaining clear statements of goals is difficult but important. Ideally,
tourism development goals should flow from general community goals.
The goals for my selected destination are given below:

1. Enhanced visitor satisfaction: The worth of the planned developments

judged by the visitor.

2. Better Business and improved economy: Strengths many areas of the

economy.
3. Sustainable resource use: The trend encourages greater energy
conservation recycling of waste.
4. Community Integration: An important goal of tourism planning is to
integrate all tourism development into the social and economy life of a
community.

Objectives:
Objectives are like Sergeants. They take their directions from Generals
(goals). Each objective exists solely in support of the goal.

The main objectives of fulfilling my goals are:

1. Make a strong economic base so that everybody of the local

community get benefitted.
2. Build strong infrastructure.
3. Creating Better jobs.
4. Obtain economy with a managed increase new visitor.
Build a strong infrastructure is very much needed to obtain the goal.
Tourism infrastructure is the supply chain of transport, social and
environmental infrastructure collaborating at a regional level to create a
destination

Transport infrastructure which provides visitor access from international

and domestic source markets to destinations; and includes airports, major
roads and rail.

Social infrastructures which is the stock of rooms to accommodate visitors

and physical structures for exhibitions, events and services that attract
visitors. This infrastructure includes hotels, convention centres, stadiums,
galleries and tourist precincts in a destination.
Environmental infrastructure which is the natural estate of national parks,
marine parks and reserves, including visitor facilities.
Collaborative Infrastructure which is the network of regional, state and
national tourism organizations that market destinations and distribute
tourism product.

We should keep full awareness in all of the things to build a strong

infrastructure.

Strategic Action & Plan:

In this portion I am representing a gantt chart which shows the time needs
for execute the plan that we make.
Here are some points that we include for making a plan:
1. Create partnership with universities.
2. Expand tourism hours.
3. Build Swimming pool.
4. Build new indoor museums.
5. Create a local seminar industry.
6. Increase conversion rates from the visitors.
7. Implement higher yielding tourism services.
8. Exporting intellectual property.
9. Build micro convention centers.
10.
Implement quality control methods.

Recommendation:

1. The government has to play a key role for preparation of policy

guideline for
Planning and development, advertising, regulation and marketing of
tourism sector,
Because it provides ample employment opportunities to the citizen
and earns
Foreign currency for the country. It will also help government to solve
Unemployment problem and as well as act as source of revenue
collection.
2. The government should monitoring the activities of travel agencies
which are
involved in tour operation. Every travel agency should be enlisted
with Tour
Operators Association of Bangladesh (TOAB). Proper initiatives should
be taken so
that none of the travel agencies can operate their functions without
affiliation of
TOAB.

3. National Tourism Organization should be strengthened with provision

of adequate
fund, skilled manpower and as well as technical expertise to run the
organization
smoothly. In this regard, National Tourism Policy, 2015 should be
implemented as
quickly as possible and necessary support should be given to attract
private sector,
such as tax holiday, loan and concessionary rates in taxes and duties
and in special
cases, allotment of land.

Conclusion
Bangladesh is one of the fewest countries in South Asia, which remains to be explored.
Bangladesh has a delicate and distinctive attraction of its own to offer and it is definitely not a tourist
haunt like Nepal or India. Bangladesh is like a painter's dream come true with a rich tapestry of colors and
texture. The traditional emphasis of the tourist trade has always been on the material facilities offered by
a country rather than on its actual charms. This may be a reason why Bangladesh has seldom been
highlighted in the World's tourist maps.
It's a land of enormous beauty, hundreds of serpentine rivers, crystal clear water lakes surrounded by
ever green hills, luxuriant tropical rain forests, beautiful cascades of green tea gardens, world's largest
mangrove forest preserved as World Heritage, home of the Royal Bengal Tiger and the wild lives,
warbling of birds in green trees, wind in the paddy fields, abundance of sunshine, world's longest natural
sea beach, rich cultural heritage, relics of ancient Buddhist civilizations and colorful tribal lives, Bangladesh creates an unforgettable impression of a land of peace.
One will appreciate our culture and the environment. These are not simply sight-seeing
excursions, but real-time learning experiences. One can enjoy an ideal blend of adventure and
exploration with comfort and relaxation. Here you find that you are not alone with us, any place in
Bangladesh is a home away from home.