Documente Academic
Documente Profesional
Documente Cultură
ASSIGNMENT
Submitted by:
Maninder Singh
ID NO-:A8281
Submitted TO:
Margie Garcia
To find out the perception of the consumers towards various existing variants of
Bingo.
Find the various attributes of Bingo that appeal to the consumers
The readiness of the consumers to try out n buys new variants of Bingo.
Hypothesis
witnessed a 3 per cent decline in market share between January-December 2009 to JanuaryDecember 2010. On the other hand, Bingos potato chips have notched a 1 per cent increase
in share, whereas its sub-brands in the bridge category like Tedhe Medhe and Mad Angles
have seen a small rise in market share. Other players in the snack food arena are mostly
Indian players such as Parle Products, Haldiram and Balaji Namkin, besides a host of local
and regional brands. (ITC website)
STP of Bingo:
Segmentation- People looking for a salted snacks
Target group- Young people and children from upper and middle class
Positioning - youth, fun and excitement
SWOT:
Strength- good visibility
Weakness- brand loyalty of major competitor
Opportunity- newer tastes
Threats- price wars with other brands
Research Design
Descriptive
A detailed questionnaire can be created which consist of 15 to 20 questions. Thus keeping the
number of questions low can help to increase the response rate. The questionnaire can be
distributed to the respondents via e-mails. Since this questionnaire is the primary mode of
data collection, it is necessary to include important details that are necessary to create a
detailed report.
Sampling Technique
The target population for the research process belonged to the age group of 10 - 25. People
from different state regions can be considered for the survey. Keeping in mind the constraints
on distribution of questionnaires convenience sampling can be used for doing the analysis.
Target Population
Element: Individuals over the age group of 15 years
Sampling Size: A total of 1000 respondents
Extent: New Delhi, Maharashtra, South India
Time: 2011