Documente Academic
Documente Profesional
Documente Cultură
International
Typographic
Style
///
International Typographic Style
• “Swiss Style”
• 1950’s
• Cleanliness,
readability,
objectivity
Aesthetics
• Asymmetric layouts
• Use of grid
• Prefer photography
• Typography as primary
design element
• San-serif typefaces
Aesthetics
Typefaces // Type Designers
• Akzidenz Grotesk
• 1800’s
• Firmin Didot
• Influenced neo-grotesk
typefaces
Adrian Frutiger
• Born 1928
• Switzerland
• Kunstgewerbeschule
• Egyptienne 1956
Adrian Frutiger
Adrian Frutiger
• Univers
• 1954
• Classification system
Adrian Frutiger
• Swiss International
Airlines
• Deutsche Bank
• GE
• Apple
Adrian Frutiger
• Frutiger 1954
• Commissioned by the
Charles De Gaulle
International Airport
Folio
• 1957
• Closest relative to
Akzidenz-Grotesk
Resemblance
Max Miedinger
• 1910 - 1980
• Zurich, Switzerland
• Kunstgewerbeschule
• Globus Typographer
Max Miedinger
• Helvetica
• 1957
• “cutting-edge swiss
technology”
Max Bill
• 1908 - 1994
• Bauhaus
• 1914-1970
• 1962 International
Center for the
Typographic Arts in
New York
• Published Typographie
Emil Ruder
Emil Ruder
Emil Ruder
Armin Hoffman
• Absolute and
universal graphic
expression
• Teacher at Yale
• 1914 - 1996
• Kunstgewerbeschule