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Assignment Brief
Unit Details:
Unit Code
Unit Name:
Programme Name:
Awarding body:
Pearson
QCF-5
Academic term:
Assignment Brief
Distribution date
Submission deadline
TBC
Unit number
20
Unit Name
Credit Value
15
Lecturer
18 May 2015
Submission Deadline
TBC
Introduction
Students are expected to write an essay, report and class activity covering the points listed under
each of the learning outcomes. To achieve a pass in this unit, you must successfully address all of
the assessment criteria listed (P1- P7). We expect all students to achieve their potentials and would
encourage you to address all pass criteria, merit and distinction descriptors.
For certain tasks students are encouraged to use real life examples of their choice and/or the
scenario provided below. The scenario given below may not be relevant to all pass criteria listed.
Therefore, you should read and cite relevant books, newspapers and industry journals to find
suitable articles from which you can draw examples to support your answers.
There is no set format for this essay. However, like all business essays you should have an
introduction, body and a conclusion.
Assignment Tasks
The assignment is in three Parts.
Part 1 is in report writing that should accomplish P1, P2, P3, P4, &P5
Part 2 is an essay combining the requirements of P6
Part 3 is a class activity combining the requirements of P7
P7. Devise and justify plans for the development of skills for management and staff in a
selected business in service industry. (This is a class activity and once the activity is carried
out by you and agreed by your tutor then type the class activity and attach it with your
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Unit 20- Business Health Check
assignment)
(AC 3.2)
M3: To achieve M3 you are required to use a range of source of information applied
throughout the report.
D3: Write an appropriate conclusion that summarise your discussion and provide
meaning to the discussion.
M2
M3
Grade Descriptors:
Merit
M1
Identify
and
apply
strategies
to
find
appropriate solutions
Indicative Characteristics
M3
Present and communicate
appropriate findings
Use critical reflection to evaluate own work and justify valid conclusions
D2:
D3:
your
Grade
Descriptors: Indicative Characteristics
Distinction
Conclusions have been arrived at through synthesis of ideas
and have been justified
D1
The validity of results has been evaluated using defined
Use critical reflection to
criteria
evaluate own work and
Self-criticism of approach has taken place
justify valid conclusions
Realistic improvements have been proposed against defined
characteristics
for
success
D2
Take responsibility for
managing and organising
activities
D3
Demonstrate
convergent / lateral /
creative thinking
Submission Instructions:
The beginning of each section should outline a general introduction to the broad topic with
the objective of providing a contextual background to the areas of discussion to follow.
Relevant references and academic quotes and the use of case examples are required as
evidence of broader reading and research.
Reasonable consideration will be given in the case of failure to submit the assignments on
time due to any medical reasons. (Provided the sufficient medical proof is made available at
the time of exemption)
The assignments should be completed in Font Type: Time New Roman/Arial with Size 12 and
1.5 spacing between lines.
Appendix A:
Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this
context the definition and scope of plagiarism are presented below:
Using the work of others without acknowledging source of information or inspiration. Even if the
words are changed or sentences are put in different order, the result is still plagiarism. (Cortell
2003)
Appendix B:
Any information that is not yours needs to be referenced or else turns to be plagiarism. Copying
from someones work can be unintentionally if you are unaware of the rules of acknowledging and
referencing direct quotations.
The Harvard systems of citation require you to acknowledge certain information, which are mainly
the surname and year of publication within the text.
For example:
According to Bell (1999), as you write up your research you will use a citation to indicate in your
text the source of piece of information, ..
The authors and publication information cited within the main body of your work must be listed in
the reference list. For example:
Bell, J. (1999) Doing your research Project. (3rd Ed) Buckingham: Open University Press
Detailed guidance on the Harvard Referencing System (HRS) is available on the Virtual Tutor (VT).
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Journals
Mohamed Nassar. 2012. Exploring current benchmarking practices in the Egyptian hotel sector.
Benchmarking: An International Journal 19:6, 730-742.
Anthony Brien, Nazmun Ratna, Lyn Boddington. 2012. Is Organizational Social Capital Crucial for
Productivity Growth? An Exploration of Trust within Luxury Hotels in New Zealand. Journal of
Human Resources in Hospitality & Tourism 11:2, 123-145.
Jehad S. Aldehayyat, Adel A. Al Khattab, John R. Anchor. 2011. The use of strategic planning tools
and techniques by hotels in Jordan. Management Research Review 34:4, 477-490.
Newspapers
Quality newspapers especially the hospitality sections
Websites
www.abta.com
www.iata.org
www.keynote.co.uk
www.mintel.com
www.staruk.com
www.statistics.gov.uk
www.tourismconcern.com
www.visitbritain.com
www.wttc.org
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