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Intelligent Virtual Assistant Market Size, Market Share,

Application Analysis, Regional Outlook, Growth, Trends,
Competitive Scenario and Forecasts, 2012 To 2020

Industry Insights
The global intelligent virtual assistant market is projected to exceed USD 3 billion by 2020. Increased
focus on effective client communication, made easy by virtual assistants, is expected to drive the
intelligent virtual assistant market over the forecast period. Key industry participants serve numerous
industries such as travel, insurance, finance, government, retail, media, etc. Growing need to oversee
the growth of data in enterprises is expected to positively influence the market.
Absence of metrics and need for standardization may act as restraints to market growth over the next
six years. Growing demand to increase self service online is estimated to be the main driving force of the
market in the next few years. Rise in the number of wireless subscribers and mobility is also estimated
to drive the market over the forecast period. In 2012, the intelligent virtual assistant market was valued
at over USD 350 million.
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End-Use Insights
Large enterprises are expected to remain the largest end-use segment of the intelligent virtual assistant
market by 2020. They stand to benefit to a great extent through the deployment of virtual assistants,
since they are capable of handling a considerable percentage of customer interactions. Since they also
help improve the enterprises mobile customer service experience, a growing number of large
enterprises have adopted intelligent virtual assistant technology to deliver critical cost savings and new
revenue opportunities.
An increasing number of enterprises across industry verticals have adopted virtual agent technology to
fuel revenue. However, the virtual assistant needs to be capable of replicating the services presently
available through conventional or traditional self-service options. Verticals including banking and
financial services, travel, and online retail have exhibited higher return on investment (ROI) through
intelligent virtual assistant implementation.
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Regional Insights
North America accounted for over 40% of the global intelligent virtual assistant market in 2012; it is
expected to continue dominating the market over the next six years. There exists high proliferation of
internet services and mobile phones in developed markets of North America and Europe. Additionally,
these regions are home to a large number of key participants. Demand from Asia Pacific is estimated to
rise, and the region is expected to exhibit high growth over the forecast period. Boost in the number of
smartphones on a global level is expected to fuel the intelligent virtual assistant market. Growing
demand for self-reliance has boosted virtual agent acceptance and adoption. In recognition of these
changing dynamics, service providers have developed multi-language platforms to better serve the need
of varied users. Need for healthcare service availability and reliability on a global level in general, and in
developing markets in particular, is also expected to be a viable opportunity for market entry.
Table of Contents
Chapter 1 Executive Summary
1.1 Intelligent Virtual Assistant - Industry Summary & Critical Success Factors (CSFs)
Chapter 2 Intelligent Virtual Assistant Industry Analysis
2.1 Market Segmentation
2.2 Market Size and Growth Prospects
2.3 Intelligent Virtual Assistant Value Chain Analysis

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2.4 Intelligent Virtual Assistant Market Dynamics
2.5 Key Opportunities Prioritized
2.6 Industry Analysis - Porter's
2.7 Intelligent Virtual Assistant - Company Market Share Analysis
2.8 Intelligent Virtual Assistant - PESTEL Analysis
Chapter 3 Intelligent Virtual Assistant End-Use Outlook
3.1 Large Enterprises
3.2 Small and Medium Enterprises (SME)
Chapter 4 Intelligent Virtual Assistant Regional Outlook
4.1 North America
4.2 Europe
4.3 Asia Pacific
4.4 RoW
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Chapter 5 Competitive Landscape
5.1 Next IT Corporation
5.2 Creative Virtual Ltd.
5.3 Nuance Communications
5.4 Anboto Group
5.5 Synthetix Ltd.
5.6 eGain Communications
5.7 CodeBaby Corp.
5.8 Artificial Solutions
5.9 Intel Corporation
5.10 Vi-Clone Corp.
5.11 Eidoserve
5.12 The Selfservice Company
5.13 InteliWISE SA
5.14 Existor
5.15 Oddcast

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Chapter 6 Methodology and Scope
6.1 Research Methodology
6.2 Research Scope & Assumption
6.3 List of Data Sources
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