Passenger Vehicle

Design Summit
Date: 24th-25th April, 2014
Venue: Pune, India

Introduction:
India stands as one of the last big untapped frontiers for the worlds $800bn car industry. As its per capita GDP
goes up, this is going to be a huge market, ultimately one day bigger than China. India is destined to join the US
and China in a big three of automotive nations.
The overall Passenger Vehicles segment grew at 4.66 percent. While there was a decline in three wheelers two
Wheelers sales registered a growth of 14.16 percent. And overall vehicle exports registered a growth a growth of
25.44 percent .
But its a long way to go for Auto manufacturers and there are the quirks of Indias cost-conscious and demanding
consumers as major hurdle. Vehicle buyers want plenty of features but they also expect suspension suitable for
potholed roads, and extra-strong air conditioning fit for baking summers. Space in the back also matters in a
country whose middle class still often enjoys chauffeur-driven comforts.
These preferences create challenges for global auto companies, which now try to offer fewer categories of
vehicles. An engineer in America or Europe will find it really hard to get this combination of design and value right,
hence why more development is going to shift into India.
Once confined to styling and appearance, the customers now look for aerodynamics, crash safety, and driver
ergonomics, especially in the use of the many new onboard electronic devices and entertainment options.
Automotive design and styling conference will focus on creative aspects of designing, technologies and new
dimensions of vehicle engineering.
This conference will give a profound insight into advanced techniques of design development and will cover the
latest trends and international players in the global Auto industry.
This event is a very interactive forum where experts meet and exchange their know-how to set new ideas and
standards for future innovations on automotive designing and styling.

Concept By:

Confirmed Speakers:

Nick Hull
Course Director, Transport Design,
Coventry University, UK
Nick Hull is an automotive design research consultant and commentator on car design, with over 25 years experience as a designer, strategist and
academic. His consultancy, NHD Ltd, was established in 2002 and has managed research projects for the design groups of car companies such as
Honda, Toyota, Lexus and Subaru. Nick has been teaching at Coventry University since 2002, and is now Course Director for Transport Design.
Areas of research include the history of automotive design and perceived quality (PQ) in vehicle interiors. He is also a visiting tutor at ISD in France.
Nick worked for Honda from 1992-2002, initially heading up the interior design studio in Germany where he was responsible for the 97 Civic
Wagon, 98 Accord and 2001 Civic range. He was latterly Manager for Advanced Product Planning, providing concept definition and design
strategy for new car programmes. Previously he worked as a designer for Jaguar, Peugeot and TWR, being involved in such projects as the Jaguar
XJ220 and Peugeot 806. He is also a contributor to Car Design News and its sister publication, Interior Motives magazine. Nick attends most major
international auto shows and writes critical essays on car design and industry trends.

Andrea MILITELLO
Senior Exterior Designer,
Ferrari S.p.A. Italy
Andrea MILITELLO, born in 1979, in Luxembourg, where he lived till the year 2000 finishing high school. Andrea moved to Turin in Italy to attempt
the transportation design course of the Instituto Europeo di Design.
After short experiences in Pininfarina, Idea Institute, where he worked on exterior and interior design of the actual Tata Indica, Indiva, Aria and
Nano as a junior designer. After that he spent 3 years in a small start-up design office called IED Automotive, giving design consultancy to car
design centers. In 2008 he became part of the Centro stile Fiat team as senior designer, ending up in Ferrari since 2010 where I was in charge as
main designer on the Ferrari F12 berlinetta exterior design, and 2 other exterior models yet to be presented.

Johann Lemercier
Interior Design Manager,
Ferrari S.p.A. Italy
Johann Lemercier who is originally from FRance studies took him to Washington D.C., Montreux (CH) and Pasadena, CA, where he graduated
with a Bachelor Degree in Transportation Design from the Art Center College of Design. Since the start of his career in 1997, Johann has lived and
worked permanently in Italy, first as an intern in Lancia, then with design consultancies Zagato and Bertone. Johann moved to the Modena area in
2003 and started a freelance career focusing mainly on photography, journalism and publishing. His inextinguishable passion for the automotive
world led him back to car design eventually. Since February 2011 he has joined the Ferrari Design team, where he concentrates almost exclusively
on interiors. His main assignment to date was leading the LaFerrari project under Director of Design Flavio Manzoni and then Interior Chief
Designer Juan Manuel Lopez.
Among many other interests Johann is passionate about automotive history and is an international concours judge.

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com

Disclaimer: This document is a promotional event release, and is not contractual.

Confirmed Speakers:

Prof. Kishore Munshi

Industrial Design Centre,
Indian Institute of Technology, India
K Munshi is the professor and former head of Industrial Design Centre, Indian Institute of Technology, Bombay (top Indian Institute and the centre
of academic excellence). He also sits as the founder director of C Tech Labs Pvt. Ltd. a joint venture with IIT Bombay. He obtained Bachelors
degree in Mechanical Engineering with Postgraduation in Product Design from IIT Bombay and Royal College of Art, London. He was UNESCO
Fellow at Technical University of Hannover, Germany, Universite de Technologie de Compiegne, France, and has worked with some of the leading
design groups in Europe Sottsass Associati, Milano, Italy. He also is the Founder member & past vice-president, Society of Industrial Designers
of India (SIDI).An eminent and prolific researcher, K.Munshi has made an invaluable contribution towards area of Development Policy, R&D
Management, Interactivity, New Product Development, Methodology B, Design-Ergonomics Integration and Pedagogy. His direction to product
design programmes for various successful innovative products and design programmes for international markets has generated successfully
more than million units. He has supervised and guided more than 75 product design and development projects. He took up the post of
Management Adviser for new product & strategies at Crompton Greaves Ltd. and Adviser to the President, Power Systems Group from 19962000 where he introduced the concept of Methodology, Monitoring & Mentoring in their Technology Cells.
He is also Management Adviser and Design & Development Consultant to more than 40 industrial organizations. He is an active Member of
various Government of India Committees for making recommendations on technology transfer, technology up gradation, formation of Design
Council, member Human Engineering Panel, DRDO, CII Technology Committee etc. & faculty selection committees for IITs and IIS.

Anil Sainii
Director, Design,
General Motors, India
Anil Saini right now heading GM India Design Studio located in GMTCI (General Motors Technical Center, India), Bangalore; a team of 70+ people
engaged in design and its execution functions.
Anil Saini has more than two decades of professional experience in designing Automotive/Consumer Before joining General Motors he was Head
of Styling in Bajaj Auto where he set up styling studio at Bajaj Auto Ltd. He developed design team and modeling studios with state of art equipment
and infrastructure and set up high-end CAID system to implement Art to Part process
He turned into an entrepreneur with Design Matters as a Partner. He promoted and managed design studio along with two partners. The firm
engaged in product design and development consultancy in the areas like Consumer goods, Industrial & Scientific equipments, Educational and
Children products, Medical equipments and automotive accessories.

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com

Disclaimer: This document is a promotional event release, and is not contractual.

Confirmed Speakers:

Ido Baruchin
Chief Designer,
Ido Baruchin Design, UK
Designer and Product developer. Head of design at Matternet, Californian based company launching a new paradigm for transportation using a
network of Unmanned Aerial Vehicles. Project manager at a London design studio focusing on Industrial Research and product design. Working
with companies R&D and business innovation units as well as public institutions such as the UK government Technology & strategy board.
Background in a product design consultancy, where got the experience in leading design projects from initial stages to manufacturing. Holding a
BA in product design and MA in vehicle design from the Royal College of Art.

Balaji Rengrajan
Senior Faculty,
National Institute of Design, India
Balaji Rengarajan teaches in the Transportation & Automobile design discipline at National Institute of Design (NID), India. He has keen interest in
mentoring the budding automotive designers towards professional practice and helps them enhance their conceptual abilities and visualization
skills to become globally competitive. He holds a masters in Automotive Design from School of Art & Design, Coventry University, UK and he has
worked at TATA Motors Design, Pune, and Revolution Motors, USA, a California-based electric vehicle start-up, before turning into teaching. To
add value to his professional experience, he started teaching Industrial/Automotive design at ITESM, Campus Monterrey, Mexico and
simultaneously began his relationship with NID as a visiting faculty in 2009 and took up a fulltime position later in 2011. Besides helping the institute
move the program curriculum further to align with the industry and future challenges, he is currently heading a consultancy project under NID, to
enhance the driver experience/aesthetics of freight locomotives for the Indian Railways. Balaji has actively participated in various design seminars
and workshops and mentored students for design challenges at global level. He successfully headed a team of international participants for the
INTERDESIGN-2009 (a design workshop organized by ICSID) held in Monterrey, Mexico to propose urban mobility design solutions. Balaji is an
avid photographer and loves graphic design.

Gustavo Guerra
Chief Designer,
Volvo Group, China
Gustavo Guerra, Brazilian, from Rio de Janeiro, received his bachelor degree in Industrial Design at UFRJ (Federal University of Rio de Janeiro).
Started career in design as an intern at Volkswagen (Trucks and Buses division), in 2002. Focused mainly on transportation design throughout
academic years, having been selected twice by Michelin Challenge Design to showcase scale models at NAIAS. Always with a multidisciplinary
attitude, also worked with different areas of designs, such as consumer products and POP, receiving awards such as the Alcoa Design Prize and
Emhart/Nasa Design Contest. After graduation worked as a freelancer designer in the Brazilian market (both product and transportation design,
notably working at the Obvio 828 and Bus H2 projects), until joining Crama Design. In 2008 once again relocated to Sweden to join the Volvo
Group, being part of the Volvo Construction Equipment team which is arguably the most challenging vehicle segment a designer can work with,
given the enormous constraints surrounding the products. In 2011 have relocated to China as Chief Designer, given the task to support the set up
of the new Volvo Group Design Center in Shanghai, developing products aimed at the Chinese and BRIC markets, but also supporting the global
Product Design organization with Chinese trends and expertise. After 3 years of local presence, the Shanghai studio has proved its value having
successfully designed products already in the market, and received two design awards (2012 Successful Design Award and the Red Star Design
Award 2012) for its SDLG LG6210E Excavator.

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com

Disclaimer: This document is a promotional event release, and is not contractual.

Confirmed Speakers:
Mrs. Rashmi Hemant Urdhwareshe
Senior Deputy Director,
The Automotive Research
Association of India, India
Mrs. Rashmi Urdhwareshe started career as Trainee Engineer at ARAI in year 1983 and has risen to the position of Senior Deputy Director.
Her expertise covers automotive electronics, instrumentation & controls, Quality management, homologation and standardization,
international harmonization of automotive regulations, Vehicle Type Approval Certification, Export Homologation, Laboratory
Accreditation, etc. She is the Head of Homologation Management & Regulation Dept. She is also a Member Secretary to important
national committees related to standardization and type approval certification, such as AISC (Automotive Industry Standard Committee)
and CMVR-TSC (Central Motor Vehicles Rules- Technical Standing Committee. She looks after Quality Management and Leading the
Business Excellence movement at ARAI through 6 six-sigma and lean principles. In addition to it she is Chairperson of Social
Responsibility Support Group. Under Mrs. Urdhwareshes leadership, more than 30 projects were successfully completed by ARAI for
betterment of Environment, primary education and community health.

Peter Stevens
International Designer,
Ex McLaren, UK
During last 30 years Peter Stevens has worked both as a consultant designer and as an in-house design director, among Peters best
known designs are the McLaren F1 road car, the 1999 Le Mans-winning BMW, the Lotus Elan, the 1988 Lotus Esprit and X300, Jaguars
XJR-15, and the 2003 Subaru Impreza and P1 road car, Isuzus 4200R concept car, and the MG Z car sports saloons. Peter was also
responsible for the MG TF and SV-R composite bodied MG high performance sports car. He is renowned internationally for his skill and
experience within the automotive industry where he works on the aerodynamic development of projects as well as interior and exterior
body design. During his career, Peter has worked with many of the worlds leading automotive companies, including Jaguar, Automobili
Lamborghini, BMW, Chrysler, Ford, General Motors, Mahindra and Mahindra, Nissan, Rolls Royce, Rivian Automotive, Subaru, TATA and
many others. Working with the Brabham F1 team, Peter was responsible for the graphics and later the upper body shape of the Formula
One cars for a number of years. The look of the BT49, 50 and 52 was his responsibility. Peter was consultant designer for interior and
exterior form, of the 1999 Le Mans-winning BMW LM99 sports prototype. He subsequently updated the 98 BMW V12 for Thomas Bscher.
Peter worked with Prodrive as a consultant on presentation, design and aerodynamics. He was responsible for aerodynamics and design
for the World rally series-winning Subaru Impreza WRCs. As Visiting Professor to the vehicle design department at the Royal College of Art
(RCA), Peter is continuing a lifetime commitment to the college. He was one of the first two students on the vehicle design course at the
RCA, and graduated as a master of design in 1972.

Hannah Mcmurray
Faculty,
Royal College of Arts, London
Hannah Macmurray is a trained and practiced car designer, having worked at Honda and Mercedes-Benzs advanced studios in Tokyo. In
2002, she moved to Milan to set up her own independent design studio Hidesignworks with clients including Pininfarina, NSBrands, and
Princess. Hannah was also a regular contributor to a number of publications including Car Design News, WGSN, Quattroruote and
Japanese lifestyle magazine Stile. She founded Green Car Design, an online magazine dedicated to eco-driven automotive design to
motivate and champion green design and sustainability in the transport industry. Recently Hannah has returned to design as a Vehicle
Design Tutor at the Royal College of art in London, UK, and design consultant for select clients. Using her knowledge of alternative
materials and processes she helps clients clean up their product portfolio. She explores and develops research on the topic of eco and
sustainable design whilst being regularly invited to consult and speak for clients and trend-forecasting teams around the world. Hannah
continues to write for and run Green Car Design, the online eco-design car magazine, and hosts annual eco-design inspired workshops at
the Victoria and Albert Museum during London Design Week

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com

Disclaimer: This document is a promotional event release, and is not contractual.

Day 1 24

th

April, 2014

Session 1
Auto Designing and styling scenario in Indian Sub continent

Understanding the drivers of the change and recent developments in consumer behavior that led a change in auto designing
practices

How far Indian Auto designing has come and what is its strength compare to Western giants

Doing a SWOT Analysis of designing industry in India and predicting the future trends
Balaji Rengrajan
Senior Faculty, National Institute of Design, India

Session 2
Auto Industry prevailing regulatory scenario in India

Previewing Indian Automotive industry

Examining regulatory framework within which a design get approved

What are the legislations and environmental regulations applicable here

Mrs. Rashmi Hemant Urdhwareshe
Senior Deputy Director, The Automotive Research Association of India, India

Session 3
Emergence of vision 2020 and new generation automobiles

What will be the driving factors of new generation automobile

What will be the level of innovation required and what preparations are required to be at par with vision

A possible role that internet technologies will play that designer must know
Peter Stevens
International Designer, Ex McLaren, UK

Session 4
Green Motoring designing auto with "growing green" as a major focus

What are the elements of "green auto designing" and how it differs from traditional designing

Designing strategies one must adopt to reduce toxic emissions

Understanding soon to be implemented "green rating system" of Automobiles globally

Hannah Mcmurray
Faculty, Royal College of Arts, London

Session 5
From nailing the sketch to develop a new vehicle project management concepts

Developing and implementing an efficient project management strategy for design department

Primary concerns to be addressed to make sure that the expressed design arrives to production with the least of modifications

What activities can be outsourced and measuring pros and cons of outsourcing in project management cycle
Anil Saini
Director Design,General Motors, India

Session 6
New emerging role of a vehicle designer in emerging markets featuring rapidly changing customer taste and tight competition

What Auto groups expect from designers in order to boost car sales changing dynamics of job responsibilities

Defining involvement from sketch board to market launch to mobile apps the role of designer as a brand guru

Managing ideas, innovation and creative culture making work environment upbeat the role of designer as HR guru

Session 7
Insights into Design process of Ferrari Design on exteriors

Short description of LaFerrari exterior and interior features

How aerodynamics influences exterior design and how ergonomics influences interior design

HIM devices in a Ferrari and the importance of ergonomics to have a perfect feedback from the car
Andrea MILITELLO
Senior Exterior Designer, Ferrari S.p.A. Italy

Session 8
Body Design: Preparing a class styling process

Consumer is the king: What should you know about your customers, competition and the market before establishing styling process

Drawing a mental sketch of a creative working studio, environment and structure

Top mistakes that designers often make while establishing styling process
Ido Baruchin
Chief Designer, Ido Baruchin Design, UK

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com

Disclaimer: This document is a promotional event release, and is not contractual.

Day 2 25

th

April, 2014

Session 9
21st Century tools and technologies of modern design

Shifting trends in computer based design tools and 3D Modeling

Recent patterns of 3D sketching, virtual clay modeling and visualisation with interactive raytracing

How a modern unified industrial design workflow solution lets you imagine, create, share and experience virtual product designs
Gustavo Guerra
Chief Designer, Volvo Group, China

Session 10
Preventing hazards and failures: The role of endurance and durability studies in the design of a reliable and robust vehicles

Why it fails: Important aspects you should learn of a failed system in a real engineering and design world

Tools and techniques to predict failures

Strategic and precautionary steps to avoid failures

K. Munshi
Professor / Emeritus Fellow, Mobility & Vehicle Design, Indian Institute of Technology, Bombay, India

Session 11
Hi tech vehicles There is a visible shift taking place in auto design, from an emphasis on one that puts digital performance first over
mechanical performance.

What is a well defined Human Machine Interface systems?

What a well design Human Machine Interface systems does it is mere a technology for present control functions and information
or beyond it.

How many functions does a Human Machine Interface systems control and on how many functions it has its indirect influence.

Session 12
Conveying Ferraris brand identity through interior trim a case study of Ferrari

How to combine sports values with high-end luxury?

How to combine an industrial design process with highly manual craftsmanship?

How to combine tradition with technology?

How to retain an analog driving experience in todays digital world?

The relevance of Ferraris design specificities in tomorrows automotive world at large

Johann Lemercier
Interior Design Manager, Ferrari S.p.A. Italy

Session 13
Strategic and creative importance of Ambient lighting in Auto designing

Why ambient lighting now is one of the most important instruments in the designers toolbox

Reviewing the latest developments in ambient lighting

Exploring energy efficient organic light-emitting diodes technology for ambient lighting

Session 14
Innovative practices in automotive seating patterns

Identifying new advancements in smart seats

Techniques to bring down the cost of highly advanced seat during designing stage

Bringing innovation in seat mechanism systems

Session 15
Sustainable Electric Mobility Rethinking the passenger vehicle

Understanding why electric mobility is important today and what are the misconceptions towards it among designer community

Considering key technologies for light weight electric passenger vehicle

Key vital considerations designers must give while designing electric vehicle
K. Munshi
Professor / Emeritus Fellow, Mobility & Vehicle Design Indian Institute of Technology, Bombay, India

Session 16
The use of future scenarios as a tool to promote creativity in young designers

The importance of a meaningful context for advanced design

Defining the drivers of change and new design constraints for the future

How future scenarios allow you to develop more exciting new concepts
Nick Hull
Course Director, Transport Design, Coventry University, UK

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com

Disclaimer: This document is a promotional event release, and is not contractual.

Job Titles:
Presidents
Directors
Heads
Engineers from: Material Engineering
Production Engineering
Research & Development
Manufacturing
Automotive Research Engineering

Vice Presidents
Managers
Supervisors
Design Engineering
Interior Designing /Styling
Auto Design
Strategic business unit

Delegates:
Honda Siel

H yundai Motor India

Maruti Suzuki

Mercedes-Benz India

Mitsubishi

Nissan Motor India

Toyota Kirloskar

Volkswagen India

Audi India

koda Auto India

AjantaGroup

REVA

Tara International

ChinkaraMotors

Hindustan Motors

ICML

MahindraPremier

Automobiles Limited

San Motors

Tata Motors

BMW India

Fiat India

Ford India

General Motors India

Chevrolet

Hero Electric

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com

Disclaimer: This document is a promotional event release, and is not contractual.

NETWORKING TEA BREAKS

Network with executives and officials in a relaxed
environment.

ONE-TO-ONE BUSINESS MEETINGS

The objective for you to attend our conferences is to meet
prospects and create initial contact, or develop an existing
lead. We provide you your own table where you can
welcome your clients and do business!

KEYNOTE SPEAKERS
Hear from the experts and learn about how the industry is
expanding and how you can make your mark.

ORGANIZED LUNCHES & DINNER

Solidify your new business relationships in a more causal
environment .

PANEL DISCUSSIONS
Hear from the experts and raise questions to them
regarding your specific needs.

PRIOR NOTIFICATION OF ATTENDEES

Receive attendee information one week prior to the event

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com

Disclaimer: This document is a promotional event release, and is not contractual.