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Introduction:

Introduction: Passenger Vehicle Design Summit Date: 24 -25 April, 2014 Venue: Pune, India th th India

Passenger Vehicle Design Summit

Date: 24 -25 April, 2014 Venue: Pune, India

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Summit Date: 24 -25 April, 2014 Venue: Pune, India th th India stands as one of

India stands as one of the last big untapped frontiers for the world’s $800bn car industry. As its per capita GDP goes up, this is going to be a huge market, ultimately one day bigger than China. India is destined to join the US and China in a “big three” of automotive nations.

The overall Passenger Vehicles segment grew at 4.66 percent. While there was a decline in three wheelers two Wheelers sales registered a growth of 14.16 percent. And overall vehicle exports registered a growth a growth of 25.44 percent .

But it’s a long way to go for Auto manufacturers and there are the quirks of India’s cost-conscious and demanding consumers as major hurdle. Vehicle buyers want plenty of features but they also expect suspension suitable for potholed roads, and extra-strong air conditioning fit for baking summers. Space in the back also matters in a country whose middle class still often enjoys chauffeur-driven comforts.

These preferences create challenges for global auto companies, which now try to offer fewer categories of vehicles. An engineer in America or Europe will find it really hard to get this combination of design and value right, hence why more development is going to shift into India.

Once confined to styling and appearance, the customers now look for aerodynamics, crash safety, and driver ergonomics, especially in the use of the many new onboard electronic devices and entertainment options.

Automotive design and styling conference will focus on creative aspects of designing, technologies and new dimensions of vehicle engineering.

This conference will give a profound insight into advanced techniques of design development and will cover the latest trends and international players in the global Auto industry.

This event is a very interactive forum where experts meet and exchange their know-how to set new ideas and standards for future innovations on automotive designing and styling.

Concept By:

their know-how to set new ideas and standards for future innovations on automotive designing and styling.

Confirmed Speakers:

Confirmed Speakers: Nick Hull Course Director, Transport Design, Coventry University, UK Nick Hull is an automotive

Nick Hull Course Director, Transport Design, Coventry University, UK

Nick Hull is an automotive design research consultant and commentator on car design, with over 25 years experience as a designer, strategist and academic. His consultancy, NHD Ltd, was established in 2002 and has managed research projects for the design groups of car companies such as Honda, Toyota, Lexus and Subaru. Nick has been teaching at Coventry University since 2002, and is now Course Director for Transport Design. Areas of research include the history of automotive design and perceived quality (PQ) in vehicle interiors. He is also a visiting tutor at ISD in France. Nick worked for Honda from 1992-2002, initially heading up the interior design studio in Germany where he was responsible for the 97 Civic Wagon, 98 Accord and 2001 Civic range. He was latterly Manager for Advanced Product Planning, providing concept definition and design strategy for new car programmes. Previously he worked as a designer for Jaguar, Peugeot and TWR, being involved in such projects as the Jaguar XJ220 and Peugeot 806. He is also a contributor to Car Design News and its sister publication, Interior Motives magazine. Nick attends most major international auto shows and writes critical essays on car design and industry trends.

writes critical essays on car design and industry trends. Andrea MILITELLO Senior Exterior Designer, Ferrari S.p.A.

Andrea MILITELLO Senior Exterior Designer, Ferrari S.p.A. Italy

Andrea MILITELLO, born in 1979, in Luxembourg, where he lived till the year 2000 finishing high school. Andrea moved to Turin in Italy to attempt the transportation design course of the Instituto Europeo di Design.

After short experiences in Pininfarina, Idea Institute, where he worked on exterior and interior design of the actual Tata Indica, Indiva, Aria and Nano as a junior designer. After that he spent 3 years in a small start-up design office called IED Automotive, giving design consultancy to car design centers. In 2008 he became part of the “Centro stile Fiat” team as senior designer, ending up in Ferrari since 2010 where I was in charge as main designer on the Ferrari F12 berlinetta exterior design, and 2 other exterior models yet to be presented.

design, and 2 other exterior models yet to be presented. Johann Lemercier Interior Design Manager, Ferrari

Johann Lemercier Interior Design Manager, Ferrari S.p.A. Italy

Johann Lemercier who is originally from FRance studies took him to Washington D.C., Montreux (CH) and Pasadena, CA, where he graduated with a Bachelor Degree in Transportation Design from the Art Center College of Design. Since the start of his career in 1997, Johann has lived and worked permanently in Italy, first as an intern in Lancia, then with design consultancies Zagato and Bertone. Johann moved to the Modena area in 2003 and started a freelance career focusing mainly on photography, journalism and publishing. His inextinguishable passion for the automotive world led him back to car design eventually. Since February 2011 he has joined the Ferrari Design team, where he concentrates almost exclusively on interiors. His main assignment to date was leading the LaFerrari project under Director of Design Flavio Manzoni and then Interior Chief Designer Juan Manuel Lopez. Among many other interests Johann is passionate about automotive history and is an international concours judge.

automotive history and is an international concours judge. For further information, please contact: Mohamed at

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.

Confirmed Speakers:

Confirmed Speakers: Prof. Kishore Munshi Industrial Design Centre, Indian Institute of Technology, India K Munshi is

Prof. Kishore Munshi Industrial Design Centre, Indian Institute of Technology, India

K

Munshi is the professor and former head of Industrial Design Centre, Indian Institute of Technology, Bombay (top Indian Institute and the centre

of

academic excellence). He also sits as the founder director of C Tech Labs Pvt. Ltd. – a joint venture with IIT Bombay. He obtained Bachelor’s

degree in Mechanical Engineering with Post–graduation in Product Design from IIT Bombay and Royal College of Art, London. He was UNESCO Fellow at Technical University of Hannover, Germany, Universite de Technologie de Compiegne, France, and has worked with some of the leading design groups in Europe – Sottsass Associati, Milano, Italy. He also is the Founder member & past vice-president, Society of Industrial Designers of India (SIDI).An eminent and prolific researcher, K.Munshi has made an invaluable contribution towards area of Development Policy, R&D Management, Interactivity, New Product Development, Methodology B, Design-Ergonomics Integration and Pedagogy. His direction to product design programmes for various successful innovative products and design programmes for international markets has generated successfully more than million units. He has supervised and guided more than 75 product design and development projects. He took up the post of Management Adviser for new product & strategies at Crompton Greaves Ltd. and ‘Adviser to the President’, Power Systems Group from 1996- 2000 where he introduced the concept of Methodology, Monitoring & Mentoring in their Technology Cells.

He is also Management Adviser and Design & Development Consultant to more than 40 industrial organizations. He is an active Member of various Government of India Committees for making recommendations on technology transfer, technology up gradation, formation of Design Council, member Human Engineering Panel, DRDO, CII Technology Committee etc. & faculty selection committees for IITs and IIS.

etc. & faculty selection committees for IITs and IIS. Anil Sainii Director, Design, General Motors, India

Anil Sainii Director, Design, General Motors, India

Anil Saini right now heading GM India Design Studio located in GMTCI (General Motors Technical Center, India), Bangalore; a team of 70+ people engaged in design and its execution functions.

Anil Saini has more than two decades of professional experience in designing Automotive/Consumer Before joining General Motors he was Head

of Styling in Bajaj Auto where he set up styling studio at Bajaj Auto Ltd. He developed design team and modeling studios with state of art equipment

and infrastructure and set up high-end CAID system to implement “Art to Part” process

He turned into an entrepreneur with Design Matters as a Partner. He promoted and managed design studio along with two partners. The firm engaged in product design and development consultancy in the areas like Consumer goods, Industrial & Scientific equipments, Educational and Children products, Medical equipments and automotive accessories.

products, Medical equipments and automotive accessories. For further information, please contact: Mohamed at

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.

Confirmed Speakers:

Confirmed Speakers: Ido Baruchin Chief Designer, Ido Baruchin Design, UK Designer and Product developer. Head of

Ido Baruchin Chief Designer, Ido Baruchin Design, UK

Designer and Product developer. Head of design at Matternet, Californian based company launching a new paradigm for transportation using a network of Unmanned Aerial Vehicles. Project manager at a London design studio focusing on Industrial Research and product design. Working with companies R&D and business innovation units as well as public institutions such as the UK government Technology & strategy board. Background in a product design consultancy, where got the experience in leading design projects from initial stages to manufacturing. Holding a BA in product design and MA in vehicle design from the Royal College of Art.

and MA in vehicle design from the Royal College of Art. Balaji Rengrajan Senior Faculty, National

Balaji Rengrajan Senior Faculty, National Institute of Design, India

Balaji Rengarajan teaches in the ‘Transportation & Automobile design’ discipline at National Institute of Design (NID), India. He has keen interest in mentoring the budding automotive designers towards professional practice and helps them enhance their conceptual abilities and visualization skills to become globally competitive. He holds a masters in Automotive Design from School of Art & Design, Coventry University, UK and he has worked at TATA Motors Design, Pune, and Revolution Motors, USA, a California-based electric vehicle start-up, before turning into teaching. To add value to his professional experience, he started teaching Industrial/Automotive design at ITESM, Campus Monterrey, Mexico and simultaneously began his relationship with NID as a visiting faculty in 2009 and took up a fulltime position later in 2011. Besides helping the institute move the program curriculum further to align with the industry and future challenges, he is currently heading a consultancy project under NID, to enhance the driver experience/aesthetics of freight locomotives for the Indian Railways. Balaji has actively participated in various design seminars and workshops and mentored students for design challenges at global level. He successfully headed a team of international participants for the INTERDESIGN-2009 (a design workshop organized by ICSID) held in Monterrey, Mexico to propose urban mobility design solutions. Balaji is an avid photographer and loves graphic design.

Balaji is an avid photographer and loves graphic design. Gustavo Guerra Chief Designer, Volvo Group, China

Gustavo Guerra Chief Designer, Volvo Group, China

Gustavo Guerra, Brazilian, from Rio de Janeiro, received his bachelor degree in Industrial Design at UFRJ (Federal University of Rio de Janeiro). Started career in design as an intern at Volkswagen (Trucks and Buses division), in 2002. Focused mainly on transportation design throughout academic years, having been selected twice by Michelin Challenge Design to showcase scale models at NAIAS. Always with a multidisciplinary attitude, also worked with different areas of designs, such as consumer products and POP, receiving awards such as the Alcoa Design Prize and Emhart/Nasa Design Contest. After graduation worked as a freelancer designer in the Brazilian market (both product and transportation design, notably working at the Obvio 828 and Bus H2 projects), until joining Crama Design. In 2008 once again relocated to Sweden to join the Volvo Group, being part of the Volvo Construction Equipment team which is arguably the most challenging vehicle segment a designer can work with, given the enormous constraints surrounding the products. In 2011 have relocated to China as Chief Designer, given the task to support the set up of the new Volvo Group Design Center in Shanghai, developing products aimed at the Chinese and BRIC markets, but also supporting the global Product Design organization with Chinese trends and expertise. After 3 years of local presence, the Shanghai studio has proved its value having successfully designed products already in the market, and received two design awards (2012 Successful Design Award and the Red Star Design Award 2012) for its SDLG LG6210E Excavator.

Red Star Design Award 2012) for its SDLG LG6210E Excavator. For further information, please contact: Mohamed

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.

Confirmed Speakers:

Confirmed Speakers: Mrs. Rashmi Hemant Urdhwareshe Senior Deputy Director, The Automotive Research Association of India,

Mrs. Rashmi Hemant Urdhwareshe Senior Deputy Director, The Automotive Research Association of India, India

Mrs. Rashmi Urdhwareshe started career as Trainee Engineer at ARAI in year 1983 and has risen to the position of Senior Deputy Director. Her expertise covers automotive electronics, instrumentation & controls, Quality management, homologation and standardization, international harmonization of automotive regulations, Vehicle Type Approval Certification, Export Homologation, Laboratory Accreditation, etc. She is the Head of Homologation Management & Regulation Dept. She is also a Member Secretary to important national committees related to standardization and type approval certification, such as AISC (Automotive Industry Standard Committee) and CMVR-TSC (Central Motor Vehicles Rules- Technical Standing Committee. She looks after Quality Management and Leading the Business Excellence movement at ARAI through 6 six-sigma and lean principles. In addition to it she is Chairperson of Social Responsibility Support Group. Under Mrs. Urdhwareshe’s leadership, more than 30 projects were successfully completed by ARAI for betterment of Environment, primary education and community health.

of Environment, primary education and community health. Peter Stevens International Designer, Ex – McLaren, UK

Peter Stevens International Designer, Ex – McLaren, UK

During last 30 years Peter Stevens has worked both as a consultant designer and as an ‘in-house’ design director, among Peter’s best known designs are the McLaren F1 road car, the 1999 Le Mans-winning BMW, the Lotus Elan, the 1988 Lotus Esprit and X300, Jaguar’s XJR-15, and the 2003 Subaru Impreza and P1 road car, Isuzu’s 4200R concept car, and the MG ‘Z’ car sports saloons. Peter was also responsible for the MG TF and SV-R composite bodied MG high performance sports car. He is renowned internationally for his skill and experience within the automotive industry where he works on the aerodynamic development of projects as well as interior and exterior body design. During his career, Peter has worked with many of the world’s leading automotive companies, including Jaguar, Automobili Lamborghini, BMW, Chrysler, Ford, General Motors, Mahindra and Mahindra, Nissan, Rolls Royce, Rivian Automotive, Subaru, TATA and many others. Working with the Brabham F1 team, Peter was responsible for the graphics and later the upper body shape of the Formula One cars for a number of years. The look of the BT49, 50 and 52 was his responsibility. Peter was consultant designer for interior and exterior form, of the 1999 Le Mans-winning BMW LM99 sports prototype. He subsequently updated the ’98 BMW V12 for Thomas Bscher. Peter worked with Prodrive as a consultant on presentation, design and aerodynamics. He was responsible for aerodynamics and design for the World rally series-winning Subaru Impreza WRCs. As Visiting Professor to the vehicle design department at the Royal College of Art (RCA), Peter is continuing a lifetime commitment to the college. He was one of the first two students on the vehicle design course at the RCA, and graduated as a master of design in 1972.

at the RCA, and graduated as a master of design in 1972. Hannah Mcmurray Faculty, Royal

Hannah Mcmurray Faculty, Royal College of Arts, London

Hannah Macmurray is a trained and practiced car designer, having worked at Honda and Mercedes-Benz’s advanced studios in Tokyo. In 2002, she moved to Milan to set up her own independent design studio Hidesignworks with clients including Pininfarina, NSBrands, and Princess. Hannah was also a regular contributor to a number of publications including Car Design News, WGSN, Quattroruote and Japanese lifestyle magazine Stile. She founded Green Car Design, an online magazine dedicated to eco-driven automotive design to motivate and champion green design and sustainability in the transport industry. Recently Hannah has returned to design as a Vehicle Design Tutor at the Royal College of art in London, UK, and design consultant for select clients. Using her knowledge of alternative materials and processes she helps clients clean up their product portfolio. She explores and develops research on the topic of eco and sustainable design whilst being regularly invited to consult and speak for clients and trend-forecasting teams around the world. Hannah continues to write for and run Green Car Design, the online eco-design car magazine, and hosts annual eco-design inspired workshops at the Victoria and Albert Museum during London Design Week

at the Victoria and Albert Museum during London Design Week For further information, please contact: Mohamed

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.

Day 1

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April, 2014

Session 1

Auto Designing and styling scenario in Indian Sub continent

• Understanding the drivers of the change and recent developments in consumer behavior that led a change in auto designing practices

• How far Indian Auto designing has come and what is its strength compare to Western giants

• Doing a SWOT Analysis of designing industry in India and predicting the future trends Balaji Rengrajan Senior Faculty, National Institute of Design, India

Session 2

Auto Industry – prevailing regulatory scenario in India

• Previewing Indian Automotive industry

• Examining regulatory framework within which a design get approved

• What are the legislations and environmental regulations applicable here

Mrs. Rashmi Hemant Urdhwareshe Senior Deputy Director, The Automotive Research Association of India, India

Session 3

Emergence of vision 2020 and new generation automobiles

• What will be the driving factors of new generation automobile

• What will be the level of innovation required and what preparations are required to be at par with vision

• A possible role that internet technologies will play that designer must know Peter Stevens International Designer, Ex – McLaren, UK

Session 4

Green Motoring – designing auto with "growing green" as a major focus

• What are the elements of "green auto designing" and how it differs from traditional designing

• Designing strategies one must adopt to reduce toxic emissions

• Understanding soon to be implemented "green rating system" of Automobiles globally Hannah Mcmurray Faculty, Royal College of Arts, London

Session 5

From nailing the sketch to develop a new vehicle – project management concepts

• Developing and implementing an efficient project management strategy for design department

• Primary concerns to be addressed to make sure that the expressed design arrives to production with the least of modifications

• What activities can be outsourced and measuring pros and cons of outsourcing in project management cycle Anil Saini Director Design,General Motors, India

Session 6

New emerging role of a vehicle designer in emerging markets featuring rapidly changing customer taste and tight competition

• What Auto groups expect from designers in order to boost car sales – changing dynamics of job responsibilities

• Defining involvement from sketch board to market launch to mobile apps – the role of designer as a brand guru

• Managing ideas, innovation and creative culture making work environment upbeat – the role of designer as HR guru

Session 7

Insights into Design process of Ferrari Design on exteriors

• Short description of LaFerrari exterior and interior features

• How aerodynamics influences exterior design and how ergonomics influences interior design

• HIM devices in a Ferrari and the importance of ergonomics to have a perfect feedback from the car Andrea MILITELLO Senior Exterior Designer, Ferrari S.p.A. Italy

Session 8

Body Design: Preparing a class styling process

• Consumer is the king: What should you know about your customers, competition and the market before establishing styling process

• Drawing a mental sketch of a creative working studio, environment and structure

• Top mistakes that designers often make while establishing styling process Ido Baruchin Chief Designer, Ido Baruchin Design, UK

Ido Baruchin Chief Designer, Ido Baruchin Design, UK For further information, please contact: Mohamed at

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.

Day 2

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Session 9

21st Century tools and technologies of modern design

• Shifting trends in computer based design tools and 3D Modeling

• Recent patterns of 3D sketching, virtual clay modeling and visualisation with interactive raytracing

• How a modern unified industrial design workflow solution lets you imagine, create, share and experience virtual product designs Gustavo Guerra Chief Designer, Volvo Group, China

Session 10

Preventing hazards and failures: The role of endurance and durability studies in the design of a reliable and robust vehicles

Why it fails: Important aspects you should learn of a failed system in a real engineering and design world

Tools and techniques to predict failures

Strategic and precautionary steps to avoid failures

K.

Munshi

Professor / Emeritus Fellow, Mobility & Vehicle Design, Indian Institute of Technology, Bombay, India

Session 11

Hi tech vehicles – There is a visible shift taking place in auto design, from an emphasis on one that puts digital performance first over mechanical performance.

• What is a well defined Human Machine Interface systems?

• What a well design Human Machine Interface systems does – it is mere a technology for present control functions and information or beyond it.

• How many functions does a Human Machine Interface systems control and on how many functions it has its indirect influence.

Session 12

Conveying Ferrari’s brand identity through interior trim – a case study of Ferrari

• How to combine sports values with high-end luxury?

• How to combine an industrial design process with highly manual craftsmanship?

• How to combine tradition with technology?

• How to retain an “analog” driving experience in today’s digital world?

• The relevance of Ferrari’s design specificities in tomorrow’s automotive world at large Johann Lemercier Interior Design Manager, Ferrari S.p.A. Italy

Session 13

Strategic and creative importance of Ambient lighting in Auto designing

• Why ambient lighting now is one of the most important instruments in the designer’s toolbox

• Reviewing the latest developments in ambient lighting

• Exploring energy efficient organic light-emitting diodes technology for ambient lighting

Session 14

Innovative practices in automotive seating patterns

• Identifying new advancements in smart seats

• Techniques to bring down the cost of highly advanced seat during designing stage

• Bringing innovation in seat mechanism systems

Session 15

Sustainable Electric Mobility – Rethinking the passenger vehicle

Understanding why electric mobility is important today and what are the misconceptions towards it among designer community

Considering key technologies for light weight electric passenger vehicle

Key vital considerations designers must give while designing electric vehicle

K.

Munshi

Professor / Emeritus Fellow, Mobility & Vehicle Design Indian Institute of Technology, Bombay, India

Session 16

The use of future scenarios as a tool to promote creativity in young designers

• The importance of a meaningful context for advanced design

• Defining the drivers of change and new design constraints for the future

• How future scenarios allow you to develop more exciting new concepts

Nick Hull Course Director, Transport Design, Coventry University, UK

Course Director, Transport Design, Coventry University, UK For further information, please contact: Mohamed at

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.

Job Titles:

• Presidents

• Directors

• Heads

Engineers from: • Material Engineering

• Production Engineering

• Research & Development

• Manufacturing

• Automotive Research Engineering

Delegates:

• Honda Siel

• Maruti Suzuki

• Mitsubishi

• Toyota Kirloskar

• Audi India

• AjantaGroup

• Tara International

• Hindustan Motors

• MahindraPremier

• San Motors

• BMW India

• Ford India

• Chevrolet

• Vice Presidents • Managers • Supervisors • Design Engineering • Interior Designing /Styling • Auto Design • Strategic business unit

• H yundai Motor India

• Mercedes-Benz India

• Nissan Motor India

• Volkswagen India

• Škoda Auto India

• REVA

• ChinkaraMotors

• ICML

• Automobiles Limited

• Tata Motors

• Fiat India

• General Motors India

• Hero Electric

• Fiat India • General Motors India • Hero Electric For further information, please contact: Mohamed

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.

NETWORKING TEA BREAKS Network with executives and officials in a relaxed environment. KEYNOTE SPEAKERS Hear

NETWORKING TEA BREAKS Network with executives and officials in a relaxed environment.

with executives and officials in a relaxed environment. KEYNOTE SPEAKERS Hear from the experts and learn

KEYNOTE SPEAKERS Hear from the experts and learn about how the industry is expanding and how you can make your mark.

the industry is expanding and how you can make your mark. PANEL DISCUSSIONS Hear from the

PANEL DISCUSSIONS Hear from the experts and raise questions to them regarding your specific needs.

and raise questions to them regarding your specific needs. ONE-TO-ONE BUSINESS MEETINGS The objective for you

ONE-TO-ONE BUSINESS MEETINGS The objective for you to attend our conferences is to meet prospects and create initial contact, or develop an existing lead. We provide you your own table where you can welcome your clients and do business!

table where you can welcome your clients and do business! ORGANIZED LUNCHES & DINNER Solidify your

ORGANIZED LUNCHES & DINNER Solidify your new business relationships in a more causal environment .

new business relationships in a more causal environment . PRIOR NOTIFICATION OF ATTENDEES Receive attendee information

PRIOR NOTIFICATION OF ATTENDEES Receive attendee information one week prior to the event

Receive attendee information one week prior to the event For further information, please contact: Mohamed at

For further information, please contact: Mohamed at +91-8050002155 or Email: mohd@ikbconcepts.com Disclaimer: This document is a promotional event release, and is not contractual.