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Coaching Approach
The Challenge
Business Impact
Through developing the clients management skills and influencing her leadership style, she was able to make a
significant impact on company performance, as reported by the International Marketing Director:
She operates at a new level of sophistication and skill. She has established the authority and credibility to
make change happen; she has impact and is listened to. The entire approach to marketing changed. We are
fully up-selling, cross-selling and re-activating our customers. She has created a marketing strategy rather than a
promotional strategy. The budget has gone from being a cost line into a profit line. Costs have been reduced
by 82%, and run into millions. The value of sales has gone up by 25%. She has managed to reach out to
people who otherwise would not have bought.
From the clients perspective:
The spirit of this coaching programme was one of deep understanding. We built this early and trust was
complete. The coach brought with her a hard edge of challenge. This was sometimes delivered with speed and
disarming simplicityand sometimes imperceptibly. I came to notice things that were previously unseen. She
made suggestions; she listened. Everything was discussed with deep empathy and from a position of great
care. My team is more engaged and the change of approach created the base line for me to become
responsive, listen to the business and to implement change.
Objective
Stakeholder Feedback
(1=poor, 10=excellent)
1
10
Inclusive /
collaborative style
Delegation
Work-life balance
Sheena Porter
Director, Chief Operating Officer
T: +44 (0)7831 421566
sheena.porter@oxford-group.com
marketing@oxford-group.com
www.oxford-group.com