EDUCATIONAL STICKY NOTES

Alexandre Gonfalonieri
Ccile Maurice

Ccile Tiphine
Edgar Pacurariu
Felix Lohmann
Juan Lescaudey de Maneville
Vicken Bourmayan

INTRODUCTION

The idea
The product
Why we believe in it?
Sponsor
Value
Customers and sellers
Market research
CRM

VIDEO

PROTOTYPES

THE PRODUCT

Different subjects:
math, chemistry,
economics, music,
languages.

Color coded

Shapes

WHY WE BELIEVE IN IT?

A worldwide use

Glue is safe for kids

Sales of sticky notes to the education sector are low

A wide age range for the use of the sticky notes

SPONSOR
"On-going

conversation with a Hachette Manager regarding the idea"

Contact person: Mme Kreitz de Hav Galle Doisy

CREATING VALUE

Actual

Strategic

Potential

Difficult to
estimate
Several
course
materials and
years means
several sticky
blocs

Brand image
WOM
likes and
all internet
things related

Cross-selling
Up-selling

For sponsor

For receiver

SELLERS

Book shops:Gibert Jeune, Fnac

Publishing houses: Hachette, Nathan,

Bordas, Belin, Magnard (Humanitas in
Romania)

Online retailers

Club of Notes as an own brand

BUYERS
Parents
Students

Schools

VISUAL LEARNING

Visual literacies for learning: It is the

utilization of visuals in education for the
purpose of helping students learn
better wherever learning takes place, in
schools, colleges, universities, in class,
or online. []visual literacy is now a
required competency in education that
requires teachers and instructors to be
able to organize, manipulate, and
utilize graphics for the purpose of
learning. By using their visual
competency, they can enhance their
students learning
Aisami, R.S.(2014) Learning styles and visual liter
acy for learning and performance, Procedia - Soci
al and Behavioral Sciences, v:176, pp:538 545

EUROPEAN BOOK PUBLISHING STATISTICS

MARKET POTENTIAL
Vacation work books

Number of students

France

Still a growing market in

France (+2,3% by value,
+2,6% by volume)

25 mil EURO turnover

Average price 6.1 6.4 EUR

12 700 000

Germany
11 000 000

Romania
4 400 000
http://www.insse.ro/cms/files/pdf/ro/cap8.pdf
https://www.destatis.de/.../BildungF.../Schulen/Schulen.html
http://www.education.gouv.fr/cid57111/l-education-nationale-enchiffres.html
http://www.gfk.com/fr/news-and-events/press-room/pressreleases/pages/les-cahiers-de-vacances--un-succ%C3%A8s-sans-faute!.aspx

OPINIONS ON THE IDEA

Christiane Lohmann,
Teacher (Germany)

Yves Lambert (book store

in Paris)

Joan Moll, Coordinator in

the school Lluis Vives
(Palma de Mallorca,
Spain)

Parents Relatives:
approx.. 35 p.

Questionnaire: over 40
responses, mainly
students
Education National :
CRDP (Centre Rgional
de Documentation
Pdagogique de Paris)
Interview with Mr H.- J.
Karoff principal of
primary school in
Germany
Fnac

QUESTIONNAIRE RESULTS
Have you already used sticky notes for your studies?
80% Yes

PRICING AND FINANCIAL PREDICTIONS

Average price of 3 EUR

Based on our questionnaire half of our respondents

use sticky notes for learning often or very often

There are 12 700 000 students in France

A rough deduction is that half of students would buy the

educational sticky notes resulting in a market of:
3 x 6 350 000 = 19 050 000 EUR

CRM FOCUS

Acquire

Enhance

Retain

CRM - FOCUS
Acquire

Convenience
Help students to bookmark
Quick review
Train yourself
The VISUAL aspect
More easily
Website: Create a community, interaction

Retain

Listening
Website, acquire data about customers
Create a Customer experience
More than just Sticky Notes
Involvement around the community: contests, sharing
Monitoring Customer satisfaction (listening tool)

ONLINE PLATFORM

Community means competitive

advantage and will promote and
develop loyalty

CONCLUSIONS